PRE‐MARKETING HOME SALE STRATEGY Barbara Robin, ABR, CRS, GRI, SFR, SRS 9000 Forest Crossing The Woodlands, TX 77381 281‐467‐5013 Barbara@BarbaraRobin.com www.BarbaraRobin.com
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A Word of Thanks to You
Thank‐you for the opportunity to discuss the possibility of marketing your home.. The purpose of this pre‐marketing introduction is to: 1. Create a custom marketing plan for you; 2. Help guide you through effective strategies that are in your control; and 3. Give you a sense of comfort that our experience and expertise can get you the results you want. Merchandising your home and establishing a competitive price position are covered FIRST because both are vital to securing a home sale and both take the most amount of preparation for a successful market launch. My goal is to get your home sold at the highest price possible, in the shortest amount of time and with the least inconvenience to you and your family! Please feel free to contact me with any questions that may come to mind.
Very truly yours, Barbara Robin
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Understanding Your Expectations What questions do you have about working with a real estate agent? What are your expectations of your real estate agent?
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Your Insights Will Help Direct Our Targeted Messages……….
What was the most important feature to you when buying your home?
After living in the home, what features have you come to love most?
What impressed you most about your home and this neighborhood when buying?
If applicable: What did your children enjoy most about the home and neighborhood?
What other neighborhoods did you consider before buying?
Where did you live before you moved here?
What will you miss the most?
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Merchandising
Curb Appeal Staging Interior Condition Access
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Elements of Merchandising Curb Appeal Many buyers will immediately eliminate a property from consideration based on its drive‐by appearance
Keep the lawn manicured Clear walkways Trim and maintain landscaping Rake leaves Mend broken fences Mailbox with fresh paint and upright Clean and/or freshly painted front door
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Elements of Merchandising Staging and Interior Condition “The way you live in your home and the way you show your home are two different things” Remove clutter Put extra furniture in
storage Organize closets and
cabinets Depersonalize décor
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Elements of Merchandising Be Ready to Show Provide easy access • Be flexible for showings • Prospective buyers feel more
comfortable if the seller isn’t home • Keep your home neat
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Elements of Merchandising
Steps you can take to enhance a sale: Home warranty Professional home pre‐ inspection Staging Multi‐photo marketing
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Merchandising Walk‐Thru Exterior Checklist Pick up all the litter lying in the gutter outside your home Check the condition of the mailbox Is the house number clearly visible Cut the grass Trim the edges Trim bushes Remove weeds Green the grass Rake leaves Replace mulch Plant pots and flowerbeds with seasonal color Pressure wash driveway, patios and decks Paint exterior if necessary Paint window frames Paint and repair gutters and downspouts Replace missing shingles Clean up the garage Store garden tools Store sports equipment Store recreational vehicles Sweep front door area and replace doormat Repaint or re‐stain the front door Polish or replace the front doorknob Flank the front door with pots of color
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Merchandising Walk‐Thru Interior Checklist General Repaint a neutral color if necessary Rooms must be well lit, airy and warm Open curtains and blinds Clean carpets, floors, walls and windows Have light background music playing Keep pets out of the way, preferably out of the house Remove all small rugs, shoes and sports equipment Remove all dead indoor flowers and plants Clear away all clutter and excess furniture Clean fireplace and fill with logs Repair or replace all broken items: Light bulbs, windows, fittings, hardware and leaky faucets
Kitchen Thoroughly cleaned and smelling fresh Clear kitchen counters, bulletin boards & refrigerator magnets Remove all clutter and personal items Clean grout or re‐grout if necessary Accessorize with just a few pieces
Bathrooms Thoroughly cleaned and smelling fresh Remove all clutter and personal items Clean grout or re‐grout if necessary Clean all tile Resurface if necessary Repair leaky faucets Replace bathroom hardware Remove soap scraps, and display clean towels and new soap
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Establishing a Competitive Market Position The existing pool of prospective buyers determines a property’s value, based on:
Location, design, amenities and condition.
Availability of comparable (competing) properties. This includes not just your neighborhood but similar priced neighborhoods in the surrounding area.
Economic conditions that affect real property transactions.
Factors that have little or no influence on the market value of a house include:
The price the seller originally paid for the property.
The seller’s expected net proceeds.
The amount spent on improvements.
The impact of accurate positioning:
Properties positioned within market range •
generate more showings and offers
•
sell in a shorter period of time
Properties positioned too high have a difficult time selling because they are not seen by the right buyer.
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Establishing a Competitive Market Position A Competitive Market Analysis [CMA] is an x‐ray of the market and considers competing properties that: Have sold in the recent past Are currently on the market as well as those that Failed to sell We perform research beyond the CMA to insure your home is priced with precision. These extra steps can save you time and money. We believe every seller deserves to know: 1. At the current rate of sales, how long it will take to sell your home at the price established by the CMA. 2. Home showing trends by price range in your zip code. Is the established CMA price in demand currently? Minor adjustments mean more money and time savings for you.
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Establishing a Competitive Market Position
The Results of Getting It Right The First Time This graph shows that the greatest amount of activity on your home occurs in the first 4 weeks of the listing: Homes positioned properly attract the most buyers Sell quicker and for more money
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My Professional Experience
My motto is that I can have everything in life I want if I’ll just help enough other people get where they want to go. I am motivated to deliver what sellers want in their agent and then some!
My Credentials Texas licensed Realtor, Graduate of University of Texas at Austin, ABR, CRS, e‐ Pro, GRI, SFR, SRS professional designations
My Background I have lived in The Woodlands since 1981 and have been a full time licensed agent since 1982.
My Awards Top Office Producer, Realtor of the Year 1997 for the Montgomery County Association of REALTORS®.
My StrengthsMarket Knowledge,
Negotiation skills, follow up and communicating
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Why Choose BHGRE Gary Greene? • When your hire a Gary Greene agent, you get a 1,000 agent team working for you. • Gary Greene sold over $1 Billion in listings for our sellers last year so you can count on results. • Local ownership means quicker decisions for you and a better sense of the marketing that works in Houston. • Your agent and the company will partner on your home selling process, giving you more marketing, web presence and expertise. • Our sign in your yard is a stamp of approval from Better Homes and Gardens, a name that has been trusted for generations.
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Our Commitment to You Our commitment is to provide a results‐oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meets your needs. As your marketing professional, I will: •Communicate with you on an agreed upon interval and method: phone, email, text message •Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community. •Develop a list of features that will more likely attract showings to the right buyers. •Schedule the dates you can expect completion of marketing activities including: •Multi‐photo marketing on all web sites, provided web site accepts multi‐photos under normal conditions. •Color flyers strategically distributed to generate activity •Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®. This will include e‐mail or direct notification to those agents who have sold a home in your area in the last six months. •Place your home on high‐traffic real estate internet sites – see our Internet Marketing Menu. •Communicate daily or weekly updates about changes in your market. •Periodically reevaluate the market, reviewing with you recent activity of sales and new listings. •Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home. •At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale. •Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract. •My manager will be available to discuss any concerns with you. •When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs. •Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent. •Review your papers before closing, if available and attend the closing with you.
Our Guarantee to You: If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.
______________________________________ ______________________________ Better Homes and Gardens Real Estate Gary Greene Agent _________________ ____________________________________________________ Date Seller
THANK YOU