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It’s finally here, Sunday 14 April, the seventh edition of BarberSociety Live! How relieved and happy I am that it is going on again. This year too, it was quite a job to get everything set up. Not only the move to a new location made this edition possible, but especially the support from the industry, sometimes from unexpected quarters. That touched me, and for that my sincere thanks. A big shout-out to our sponsors ANKO and FNV Mooi, the battle sponsors and all the brands that have booked a stand. A special mention deserves Wahl, our loyal support and mainstay since our very first event in 2016, who was and is there every edition. Thank you, Wahl!
EDITORIAL
Photography: José Donatz
Nothing beats personal connection
WILL I SEE YOU AT BARBERSOCIETY LIVE?
Together we will make it a blast of an event. With an amazing line-up of barbers from home and abroad showing their skills and two sizzling battles! It’s quite exciting to organize our event at a new place after all those years at the Westergas. Thanks to a golden tip from our community, we ended up at Hemkade 48, near Amsterdam. This unique and easily accessible location, with parking and a terrace overlooking the North Sea Canal, is the perfect place for an inspiring day full of craftsmanship. I hope to meet you on the 14th where it’s all about personal connection, just like in the barber’s chair! Attention and experience Personal connection is at the heart of this edition and is seen by many as the most important marketing tool. Daniela Becheanu, better known as Sofycuts, shares her passion for the profession in an interview. She is not afraid to share on social media also the misses and learning moments. That authenticity strengthens the bond with her clients. Authentic engagement is also one of the five action points to boost your barbershop marketing, according to columnist Dennis van Lierop.
