Tuning Up
HOW TO
TUNING UP
NAVIGATING THE SOCIAL MEDIA SEAS IN 2020
Photo: Shutterstock/ Boonker.
Social media strategies to execute as your bar reopens.
T
his year has been an immense challenge for the bar and restaurant industry. From forced shutdowns, to reopens, to shutdowns again. Bars and restaurants not only had to pivot their business model, but they had to pivot their social media strategy as well. How do you continue branding barbizmag.com
BY TODD COLLINS or marketing a business that’s not open to the public? It’s not easy, that’s for sure, however, many, many bars and restaurants still excelled in this tumultuous environment. As we begin to reopen, here are some strategies that have been working excellently for our clients at RestaurantReputations.com.
The Power of Platform The first step is making sure you are where your customer or guest is. Does your location or locations have diversified profiles on multiple platforms? Do you have a LinkedIn page to target content for parties, seminars, meetings, etc.? Bars and restaurants leave many
August/September 2020
Bar Business Magazine
27
