GOLDBERG - international by BARCALL MAGAZINE LTD.

Natural Sodas since 1903

UNIQUELY REFRESHING REFRESHINGLY DIVERSE BITTER LEMONADES FROM GOLDBERG & SONS BITTER LEMONADES WITH AN INTENSIVE TASTE – AS EXQUISITE FILLERS AND INTERESTING SOFT DRINKS – HAVE BEEN FIRM FAVOURITES WITH RESTAURATEURS, BARTENDERS AND GUESTS FOR MANY YEARS. SO GOLDBERG IS ABREAST OF THE CURRENT TREND. DIVERSITY WITH GOLDBERG THE WIDE AND HIGHLY DIVERSE RANGE OF FLAVOURS THAT GOLDBERG OFFERS CLEARLY DISTINGUISHES IT FROM THE REST. EACH TASTE HAS ITS VERY OWN OUTSTANDING FLAVOUR PROFILE AND DISTINCTIVE CHARACTERISTICS. THE PROOF? GOLDBERG NOT ONLY TURNS A HIGH-QUALITY SPIRIT INTO AN EXQUISITE EXPERIENCE, BUT ALSO OFFERS PURE ENJOYMENT WHEN DRUNK ON ITS OWN. PERFECT COMBINATION GOLDBERG IS THE IDEAL COMPLEMENT TO HIGH-QUALITY SPIRITS. COMPLEX AND UNUSUAL FLAVOURS ARE ENHANCED AND ACCENTUATED BY THE RELATIVELY HIGH PROPORTION OF CARBON DIOXIDE. THE RESULT: COMPLETELY NEW AND SUBTLE TASTE VARIATIONS IN COMBINATION WITH UNCOMPROMISINGLY HIGH QUALITY, AND A PERSONAL TASTE SUPERLATIVE FOR EVERY CONNOISSEUR.

THE STORY SO FAR

RED DOT DESIGN AWARD 2013 GERMAN DESIGN AWARD 2015 PREMIUM FILLER QUALITY EIGHT DIFFERENT TASTES FOR ENDLESS MIXING VARIATIONS FIRST-CLASS BAR TOOLS AND PROMOTIONAL MATERIAL

THE ORIGINS OF THE TASTE A REFERESHING SUCCESS STORY IN THE EARLY 20TH CENTURY, PHARMACEUTICAL ENTREPRENEUR JACOB M. GOLDBERG FROM FRANKFURT WANTED TO COMBAT TROPICAL DISEASES WITH HIS MEDICINAL DRINKS. HE EMIGRATED TO NORTHERN INDIA IN PURSUIT OF HIS GOAL, WHERE THE PRODUCTS HE CREATED SOON FOUND THE APPROVAL OF THE BRITISH COLONIAL RULERS. WHAT HAD ONCE BEEN TINCTURES PRODUCED FOR MEDICINAL PURPOSES BECAME REFRESHING SOFT DRINKS; IN CONSEQUENCE, JACOB M. GOLDBERG REDEFINED HIS BUSINESS SEGMENT.

GOLDBERG BITTER LEMONADE IS BORN JACOB M. GOLDBERG ADDED CARBON DIOXIDE TO HIS DRINKS TO CREATE READYTO-DRINK LEMONADE PRODUCTS WHICH COULD BE ENJOYED ON THEIR OWN OR MIXED WITH SPIRITS. SEAMEN FROM THE BRITISH ROYAL NAVY BLENDED GOLDBERG LEMONADES WITH THEIR FAVOURITE SPIRIT, GIN, THEREBY CREATING A TRENDY DRINK THAT HAS REMAINED EVER-PRESENT ON ALL GOOD COCKTAIL LISTS TO THIS DAY. JACOB M. GOLDBERG CHOSE A HUNTING DOG AS HIS TRADE MARK, SYMBOLISING FIDELITY, SPEED AND HIGH PERFORMANCE. HE ALSO ALWAYS APPLIED HIS SELF- IMPOSED PROMISE OF LOYALTY TO THE SERVICE OF HIS CONSUMERS.

1952

1901

GOLDBERG is sold to British Bombay Trading Ltd.

Jacob M. Goldberg emigrates to Shimla in India

1985

India

Products first exported to Great Britain

1903

2013

First-time bottling of soda in Shimla

1918

Trademark established and GOLDBERG Bitter Sodas are served for the first time in Shimla

GOLDBERG & Sons brand launched in Germany

GOLDBERG TONIC WATER GOLDBERG TONIC WATER STANDS FOR AN UNEXPECTEDLY INTENSIVE TASTE EXPERIENCE. VIA A FINE NUANCE OF FRESH LEMON, ITS SUBTLE SWEETNESS DEVELOPS INTO A SUPRISINGLY BITTER, MATURE FINISH. GOLDBERG TONIC WATER DERIVES ITS PERFECT REFRESHING CHARACTER FROM NATURAL QUININE, FRESH FRUIT FLAVOURS AND A HIGH CARBON DIOXIDE CONTENT, MAKING IT THE PERFECT COMPLEMENT TO A FINE SPIRIT.

MATTHIAS KNORR Matthias Knorr is the owner and manager of the Munich bar-keeping school Barschule Munich. Besides his work as a teacher, his achievements include several German Flair Bartending Championship titles, a Flair World Championship and an entry in the Guinness Book of Records.

r or Kn s a i h Matt Goldberg and mmend reco

T´N´T 4 CL TEQUILA BLANCO FILL GOLDBERG TONIC WATER PINK GRAPEFRUIT MIX ALL INGREDIENTS IN A GOBLET FILLED WITH ICE, OPA GEBEN, STIR GENTLY AND TOP UP WITH GOLDBERG TONIC WATER. GARNISH WITH A WEDGE OF A FRESH PINK GRAPFRUIT.

ANNA KNORR Anna Knorr is an instructor at the Barschule Munich. The highly qualified, awardwinning teacher has a wealth of diverse international experience and a huge store of specialist knowledge, without which she could certainly not have been six-time German Flair Bartending Champion and FBA World Pro Tour Champion.

Anna Knorr and Goldberg recommend SHERRY TONIC 5 CL CREAM SHERRY (E.G. HARVEY’S) FILL GOLDBERG TONIC WATER SLICE OF DRIED ORANGE PUT 5 CL OF CREAM SHERRY INTO A LONG DRINK GLASS AND TOP UP WITH GOLDBERG TONIC WATER. GARNISH WITH A SLICE OF DRIED ORANGE.

GOLDBERG BONE-DRY TONIC THE FLAVOUR OF GOLDBERG BONE-DRY TONIC IS BASED ON THE CLASSIC TONIC TASTE, BUT BONE-DRY OFFERS A NEW DIMENSION BY ITS UNIQUE BALANCE OF REDUCED SWEETNESS AND CHARACTERISTIC BITTERNESS. AN INTENSIVE TASTE EXPERIENCE WITH A FORCEFUL CHARACTER THAT HARMONISES PERFECTLY WITH ANY HIGH-CALIBRE GIN. EQUALLY SUITABLE FOR CLASSIC RECIPES OR EXCITING EXPERIMENTAL CREATIONS.

OSCAR QUAGLIARINI International bar skills: Grazie Paris, Juleps New York Bar, Milan. Student under Italian bar luminary and author Ezio Falconi. The New Way of Tending Bar Ichigo Ichie with Stanislav Vadrna. Master of Genever of the Bols Academy with Rob Radermark and therefore passionate about unique tonics.

Oscar Quagliarini and Goldberg recommend

Q’S BONE-DRY 5 CL VERMOUTH BIANCO FILL GOLDBERG BONE-DRY TONIC ROSEMARY PUT 5 CL VERMOUTH BIANCO IN A LONG-DRINK GLASS FILLED WITH ICE AND TOP UP WITH GOLDBERG BONE-DRY TONIC. GARNISH WITH A SPRIG OF ROSEMARY AND APPLY A GENTLE FLAME SO THAT THE AROMATIC VAPOUR CAN DIFFUSE OVER THE DRINK.

GOLDBERG BITTER LEMON GOLDBERG BITTER LEMON UNITES THE NATURAL FRESHNESS OF LEMONS AND ORANGES WITH THE INTENSIVE BITTERNESS OF REAL QUININE. THE EXCITING SPARKLE OF THE FINELY BALANCED CARBON DIOXIDE ENABLES THIS UNUSUAL DRINK TO DEVELOP ITS FULL POTENTIAL AND TURNS GOLDBERG BITTER LEMON INTO A SENSUAL EXPERIENCE. A TASTEFUL TRINITY OF FRESH LEMON AND ORANGE FLAVOURS COMBINED WITH THE CHARACTERISTIC, FINELY BALANCED BITTERNESS OF QUININE IS THE SECRET OF THE UNMISTAKABLE TASTE OF GOLDBERG BITTER LEMON.

VOLKER SEIBERT Volker Seibert represents 25 years of experience behind the bar. The bartender and award-winning mixologist, with his own excellent bar, is an alchemist always on the lookout for new ideas and creations. That makes him an the ideal partner for the unusual tastes from GOLDBERG & Sons.

RED CARPET 7 CL HOME-MADE RASPBERRY VODKA FILL GOLDBERG BITTER LEMON 3 RASPBERRIES SPRINKLED WITH ICING SUGAR SPEARMINT TIP HOME-MADE RASPBERRY VODKA PUT ONE LITRE OF VODKA IN A LARGE STORAGE JAR WITH THREE PUNNETS OF FRESH RASPBERRIES. ALLOW TO INFUSE FOR 2 – 3 WEEKS, THEN DECANT THE VODKA INTO A BOTTLE, DISCARDING THE RASPBERRIES. DRINK RECIPE PLACE THREE ICE CUBES IN A SWEET WINE GLASS, ADD RASPBERRY VODKA AND TOP UP WITH G OLDBERG BITTER LEMON. PUT TWO FRESH RASPBERRIES ON A STIRRER, SPRINKLE WITH ICING SUGAR AND ADD TO GLASS WITH A SPEARMINT TIP.

Volker Seibert and Goldberg recommend

GOLDBERG GINGER ALE GOLDBERG GINGER ALE COMBINES NATURAL INGREDIENTS TO PROVIDE AN UNUSUAL, OUTSTANDINGLY CLEAN AND REFRESHING EXPERIENCE. ITS PULSATING EFFERVESCENCE AND SPICY TASTE OF FRESH ROOT GINGER BRING OUT THE BEST OF ITS DIVERSE AND SUBTLE FLAVOURS, GIVING EVEN A COGNAC SUMMIT A WHOLE NEW MODERN BRILLIANCE.

JÜRGEN DEIBEL Jürgen Deibel is one of the most respected international spirits experts. He is the world’s first “Cognac BNIC Educator”, Honorary President of the 1st Scotch Whisky Museums and “Keeper of the Quaich”. The spirit guru, whose career started 30 years ago, writes articles for almost all reputable specialist journals, and he is a book author.

Jürgen olDedibeberlg and G end recomm COGNAC SUMMIT 4 CL VSOP COGNAC FILL GOLDBERG GINGER ALE 4 SLICES FRESH GINGER LEMON ZEST STIR ALL INGREDIENTS GENTLY IN A TUMBLER FILLED WITH ICE. TOP UP WITH GOLDBERG GINGER ALE, AND FINALLY SPRINKLE THE DRINK WITH THE ESSENTIAL OILS FROM THE LEMON PEEL.

GOLDBERG GINGER BEER FOLLOWING THE TRADITION OF A CLASSIC GINGER BEER, GOLDBERG GINGER BEER BRINGS OUT THE FULL FLAVOUR AND CORRESPONDING BITE OF ROOT GINGER. THIS INTENSIVE TASTE EXPERIENCE DEVELOPS ITS FULL POTENTIAL PARTICULARLY WELL IN COMBINATION WITH FRESH INGREDIENTS SUCH AS LIMES, MINT OR CUCUMBER, BRINGING A WHOLE NEW MEANING TO A CLASSIC MULE.

DAVID WIEDEMANN David Wiedemann is the owner of the legendary Reingold bar in Berlin, Head of the Sage Cocktails Barschule Berlin and a qualified expert with a strong tendency to perfection when it comes to exceedingly good cocktails.

THE BERLIN MULE 5 CL DRY GIN 2 DASH RHUBARB BITTERS 1 CL FRESH LIME JUICE 4 SLICES CUCUMBER FILL GOLDBERG GINGER BEER ORANGE PEEL PUT ALL INGREDIENTS IN A COPPER MUG FILLED WITH ICE, STIR GENTLY AND ADD FOUR SLICES OF FRESH CUCUMBER. TOP UP WITH GOLDBERG GINGER BEER AND SPRINKLE WITH THE ESSENTIAL OILS FROM THE ORANGE PEEL.

David Wiedeman and Goldberg n recommend

GOLDBERG SODA WATER GOLDBERG SODA WATER IS A VERY NEUTRAL TABLE WATER WITH A HIGH CARBON DIOXIDE CONTENT AND A BALANCED AMOUNT OF SODIUM CHLORIDE. CONNOISSEURS APPRECIATE THIS FILLER FOR ITS ABILITY TO SUBTLY ENHANCE NUANCES OF FLAVOUR IN A COMPLEX SPIRIT. GOLDBERG SODA WATER HARMONISES PERFECTLY WITH HIGH-QUALITY WHISKY, RUM OR GIN. AND ADDS REFINEMENT TO A CLASSIC HIGHBALL LIKE WHISKY & SODA.

LUKAS MOTEJZIK Lukas Motejzik, manager of the Zephyr Bar in Munich, is the 2017 Mixologist of the Year. There is no doubt that the head barman, who has won many awards, is currently one of the best practitioners of the art of mixing and barkeeping anywhere in the world.

Lukas Motejzik and Goldberg recommend TEA HIGHBALL 5 CL ROOIBUSH INFUSED SCOTCH WHISKY FILL GOLDBERG SODA WATER FLAMBEED CINNAMON STICK AND ORANGE ZEST PUT ALL INGREDIENTS INTO A HIGHBALL GLASS FILLED WITH ICE, STIR GENTLY AND TOP UP WITH GOLDBERG SODA WATER. SPRINKLE THE DRINK WITH THE ESSENTIAL OILS FROM THE ORANGE ZEST. FINALLY, GARNISH WITH A CINNAMON STICK, APPLYING A GENTLE FLAME AND ALLOWING THE AROMATISH VAPOUR TO DIFFUSE OVER THE DRINK.

GOLDBERG INDIAN HIBISCUS TONIC GOLDBERG INDIAN HIBISCUS TONIC IS A PREMIUM FILLER WITH THE STRENGTH OF REAL HIBISCUS. IT HAS AN ENCHANTING FLORAL NOTE AND STRONG FRUIT NUANCES. THE DISTINCTIVE FLOWERY AROMA FORMS AN EXCITING CONTRAST TO MANY SPIRITS, THEREBY OPENING UP NEW, WIDE HORIZONS FOR POTENTIAL MIXING POSSIBILITIES. ITS HIBISCUS TASTE MAKES IT IDEAL FOR THE CREATION OF TRENDY FLORAL-THEMED DRINKS.

MO KABA Mo Kaba is the owner of the Guts & Glory bar in Karlsruhe. Besides his infectious enthusiasm behind the bar, he also contributes a wealth of international experience. In a short space of time, he and his location have made it into the Top Ten of German bars – with passion, commitment and an instinctive feel for the right tastes.

Mo Kaba and Goldberg recommend LIQUID RAILS 4 CL GOSLINGS GOLD SEAL RUM 1 DASH CHOCOLATE BITTERS 2 CL TARRAGON SYRUP 1.5 CL LEMON JUICE FILL GOLDBERG INDIAN HIBISCUS TONIC ROSEMARY PUT ALL INGREDIENTS IN A MIXING GLASS AND STIR GENTLY, THEN STRAIN INTO A HIGHBALL GLASS AND TOP UP WITH GOLDBERG INDIAN HIBISCUS TONIC. GARNISH WITH ROSEMARY, ET VOILÀ: LE COCKTAIL “LIQUID RAILS”.

GOLDBERG JAPANESE YUZU TONIC GOLDBERG JAPANESE YUZU TONIC IMPRESSES WITH ITS FINELY BALANCED INTERPLAY BETWEEN EXOTIC FRUIT AND COMPLEX BITTERNESS. THIS UNORTHODOX MIXTURE HELPED EXCEPTIONAL MIXOLOGIST JIMMY BARRAT TO FULFIL A DREAM. A GENUINE TASTE REVELATION FOR ANYONE WHO STRIVES FOR PERFECTION BEHIND THE BAR AND TRULY WANTS TO REDISCOVER TONIC.

JIMMY BARRAT Jimmy Barrat is not just a mixologist of international renown, finalist at the 2012 World Championships and Head Barkeeper at the famous Zuma Bar in Dubai. His name is associated with unique creations, and his unmistakable flavour compositions have earned him recognition as one of the bar scene’s best-known protagonists.

SAKURA TONIC 5 CL GIN 1 LIME WEDGE SQUEEZED 4 SLICES KIWI 8 EDIBLE FLOWERS FILL GOLDBERG YUZU TONIC AN EXOTIC, SMOOTH AND FLORAL INTERPRETATION OF A REGULAR G&T. BUILT OVER CUBED ICE.

Jimmy Barrat and Goldberg recommend

ZUMA ROME

ZUMA BANGKOK

ZUMA MIAMI

ZUMA ISTANBUL ZUMA DUBAI

ZUMA NEW YORK

ZUMA

ZUMA LONDON

The best sushi restaurant in the world. Rainer Becker wanted to create nothing more and nothing less when he opened his first Zuma in London in 2002. And success has proved him right. Zuma now has eleven branches around the globe, all of them offering special Japanese cuisine in a variety of innovative settings.

TASTE THE DIFFERENCE GOLDBERG AND ITS STRONG PORTFOLIO ARE ALREADY FIRMLY ESTABLISHED IN COUNTLESS TOP OUTLETS. INTERNATIONALLY FAMOUS BARTENDERS RELY ON THE OUTSTANDING QUALITY OF GOLDBERG’S DISTINCTIVE BITTER LEMONADES TO CREATE THEIR DELICIOUS SIGNATURE DRINKS ALL OVER THE WORLD. GOLDBERG PREMIUM MIXERS ARE AT HOME WHEREVER THE ACTION IS – IN GOOD BARS IN EVERY METROPOLIS.

REINGOLD Bar, Berlin

BURJ AL ARAB

THE VUE

Hotel, Dubai

Skybar & Lounge, Cape Town

THE ARTISAN Restaurant, Bar, Dubai

ZEPHYR BOADAS

Bar, Munich

Cocktail bar, Barcelona

SEIBERTS Bar, Cologne

130 MILLION HIGH-FLYING BRAND CONTACTS

GOLDBERG AND ITS TONIC WATER, BITTER LEMON, GINGER ALE AND SODA WATER TAKE TO THE AIR OVER THE WORLD ON ALL LUFTHANSA, AIR BERLIN, EUROWINGS AND TUI FLY FLIGHTS. BESIDES OFFERING AIR PASSENGERS TOP-LEVEL DRINKING PLEASURE, THE 150 ML CAN SIZE IS SEEN BY AROUND 130 MILLION PEOPLE EVERY YEAR. FASTEN YOUR SEATBELTS – READY FOR TAKE OFF!

PERMANENT PERFECT SERVE: GOLDBERG TOOLS EFFICIENT, HIGH-QUALITY BAR TOOLS ROUND OFF A STYLISH GOLDBERG PERFORMANCE. GOLDBERG ESSENTIAL BAR EQUIPMENT PAVES THE WAY FOR PERFECT DRINKING PLEASURE FROM THE OPENING OF THE BOTTLE (BAR BLADE) TO FINAL PRESENTATION AND SERVING (COASTER).

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PERMANENT PERFECTION: THE GOLDBERG RANGE.

TONIC WATER

BONE DRY TONIC

BITTER LEMON

SALES UNIT 24 x 0,20 l bottle

SALES UNIT 12 x 1,00 l bottle

SALES UNIT 24 x 0,20 l bottle

SALES UNIT 12 x 1,00 l bottle

MAXIMUM DURABILITY 15 months

MAXIMUM DURABILITY 12 months

MAXIMUM DURABILITY 15 months

MAXIMUM DURABILITY 12 months

TONIC WATER

BONE DRY TONIC

BITTER LEMON

SALES UNIT 24 x 0,15 l can

SALES UNIT 12 x 0,50 l bottle

SALES UNIT 24 x 0,15 l can

SALES UNIT 12 x 0,50 l bottle

MAXIMUM DURABILITY 24 months

MAXIMUM DURABILITY 15 months

MAXIMUM DURABILITY 24 months

MAXIMUM DURABILITY 15 months

GINGER ALE

GINGER BEER

SODA WATER

INDIAN HIBISCUS TONIC

SALES UNIT 24 x 0,20 l bottle

SALES UNIT 12 x 1,00 l bottle

SALES UNIT 24 x 0,20 l bottle

MAXIMUM DURABILITY 15 months

MAXIMUM DURABILITY 12 months

MAXIMUM DURABILITY 15 months

GINGER ALE

SODA WATER

JAPANESE YUZU TONIC

SALES UNIT 24 x 0,15 l can

SALES UNIT 12 x 0,50 l bottle

SALES UNIT 24 x 0,15 l can

SALES UNIT 24 x 0,20 l bottle

MAXIMUM DURABILITY 24 months

MAXIMUM DURABILITY 15 months

MAXIMUM DURABILITY 24 months

MAXIMUM DURABILITY 15 months

FACEBOOK.COM/GOLDBERGSODAS | WWW.GOLDBERG-SONS.COM

IMPRESSIVE QUALITY! GOLDBERG IS WINNER OF THE PRESTIGIOUS RED DOT DESIGN AWARD. THE OUTSTANDING DESIGN AND UNCOMPROMISINGLY HIGH QUALITY OF GOLDBERG PREMIUM MIXERS MAKE THEM THE IDEAL ÂREFINEMNET FOR LONG DRINKS. DRUNK ON THEIR OWN, GOLDBERG BEVERAGES ALSO OFFER A MODERN, TOP-QUALITY ALCOHOL-FREE ALTERNATIVE. WWW.GOLDBERG-SONS.COM