THE GOLDBERG TIMES - ISSUE 02 / JULY 23

SUMMER DRINKS WITH A TWIST

A classic Aperol Spritz or a new twist Aperol Paloma? Wild Berry and Lillet? We show you new refreshing drink creations for summer 2023!

INTERVIEW WITH SERKAR BARZANI

Based in the vibrant center of Germany's party area we talked to Serkar Barzani about his favourite cocktail creations and why he decided to take up barkeeping!

TOP BAR RECOMMENDATIONS

We travelled through Israel and Frankfurt to find out the best and most amazing bar spots for you! Go on a road trip and discover the spots for yourself.

ISSUE 02 / JULY 23

REVOLUTIONISE YOUR ROUTINE!

NEW GAME-CHANGING PRODUCT LAUNCH WILL ELEVATE YOUR DRINKING EXPERIENCE.

The premium mixer GOLDBERG & SONS has set itself the task of redefining the usual cola taste. The result is the new GOLDBERG Premium Cola that was specially developed to be the perfect combination with dark premium spirits in the mixes such as Cuba Libre or Whiskey Cola.

Cola has been one of the most popular soft drink flavours worldwide for decades. The secret formula often consists of a mixture of fizz, sugar, cinnamon, vanilla, citrus oils and caffeine. It is the perfect interplay of these ingredients that makes the popular cola taste.

However, GOLDBERG Premium Cola was not made according to the classic cola formula. Carefully selected ingredients have been added to achieve perfect harmony with premium dark spirits. The taste of the new premium cola is sweet, but not too sweet, and has a subtle hint of cinnamon that goes perfectly with a rum or whiskey. The usual high carbon dioxide content of 10g/litre, as with all GOLDBERG products, gives the Premium Cola a refreshing touch. In addition, the caffeine content provides the necessary energy boost for long nights.

GOLDBERG Premium Cola is not only perfect for preparing highballs, but also a refreshing drink for every day. It is vegan, contains no gluten and is made from natural ingredients.

GOLDBERG & Sons has decided not to use artificial flavours in order to offer the most authentic taste experience possible.

“Our GOLDBERG Premium Cola is the result of intensive research and development and we are proud to say that we have managed to differentiate ourselves from the modern competition with the GOLDBERG Premium Cola, but still a popular flavour profile with our classic cola taste can offer.”

Sabrina Ramchen, Senior Brand Manager Filler & Mixer at MBG.

GEN Z LOVES TONIC WATER

DEMAND FOR BITTER BEVERAGES IS RISING STEADILY

According to a ranking of the most purchased or most consumed beverages in Germany from 2020 to 2022, bitter drinks are becoming increasingly popular among the younger population.

In 2022, there were around 7.08 million people in the German-speaking population aged 14 -24 who had bought or consumed bitter drinks (bitter lemon, tonic water, etc.)

Generation Z, the cohort born between the mid1990s and mid-2010s, is known for its unique tastes and preferences. One trend that has emerged in recent years among this group is the love of tonic water. Tonic water has a distinct flavour profile that appeals to the adventurous taste buds of Gen Z.

IF GIN HAPPENS, GOLDBERG DOES THE MAGIC

BITTER TIMES SINCE CENTURIES

DID YOU KNOW WHAT MAKES GOLDBERG TONIC AND BITTER LEMON SO BITTER?

Overall, the love of tonic water among Generation Z is just one example of how this generation is forging its own path and developing unique tastes and preferences. As they continue to explore the world around them, it will be interesting to see what other trends emerge.

GOLDBERG's classic tonics and bitter lemons are known to be quinine-based soft drinks. This much is widely known by most people. Quinine is a naturally occurring chemical compound from the quinoline alkaloids family. The white crystalline powder, which is very difficult to dissolve in water, gives tonic water its bitter taste. Quinine is also used as a bitter and medicinal substance. It is found in the bark of the cinchona tree, which originally comes from the high forests of the Andes. Last but not least, tonic water was historically recommended as a malaria prophylactic, particularly when the quinine content in the drink was higher. And today? For decades now, bitter drinks have been available as various beverage options and are commonly enjoyed with alcoholic drinks. The bitter taste of tonic water, for example, pairs perfectly with the predominantly floral aroma of gin.

Available in a 0.2-liter reusable glass bottle, GOLDBERG continues to adhere to its "cheers to glass" philosophy for both retail and gastronomy. Attention to detail has been given to every aspect of the product.

GOLDBERG & SONS PREMIUM COLA

GOLDERG & SONS SKINNY BITCH

SPRING INTO REFRESHMENT

THESE DRINKS GET US INTO SUMMER VIBES

As the weather warms up and flowers start to bloom, it's time to welcome the arrival of summer with refreshing new drinks. With the changing season comes a fresh crop of beverages designed to quench your thirst and tantalise your taste buds. One of the most popular drinks during summer time is a virgin Mojito with sugar cane sirup, zesty lime juice and sparkling Tonic Water. This fizzy drink is perfect for sunny days and is a guilt-free alternative to a classic alcoholic aperitif. It is not only refreshing, but also a great way to stay hydrated and get a boost of vitamins.

For those who are looking for something a bit more indulgent, “Wild Berry Spritz” is a must-try. Made with Prosecco, fresh mint and raspberries and filled up with GOLDBERG Wild Berry this drink offers a sophisticated twist on the classic Lillet drink.

For those who prefer their drinks with a bit more kick, aperitif season is the perfect time to try out some new cocktails. Bright, fruity, and refreshing, these cocktails are the perfect complement to a sunny afternoon. Popular choices include the classic Gin & Tonic, made with your gin of choice and refreshing Tonic Water or a good old-fashioned Vodka Lemon.

For a twist on the classic, try adding fresh herbs like mint or

#GASTROFAMILY –PASSION FOR GASTRONOMY

No other industry has lost as many employees during the pandemic as the hospitality industry. According to a study by the Institute of the Deutsche Wirtschaft (IW), many employees moved from hotels and restaurants to the retail sector. In no other occupational area has the decline been so severe, neither in absolute terms nor as a percentage.

The need to communicate the attractiveness of the hospitality industry with a powerful campaign has never been greater: with one in four hospitality jobs falling victim to the Covid-19 crisis and 250,000 employees leaving the industry in the past two years, 80 percent of hospitality businesses are unable to fill key positions.

The so-called Leaders Club has therefore launched an initiative to attract skilled workers to the hospitality industry. Under the campaign hashtag #gastrofamily, the Leaders Club,

PALOMA TREND

Sometimes a good drink can be so simple: a few ingredients plus garnish and a Paloma is ready. With really good tequila, it becomes even more special. In our opinion, the Paloma, a delightful alternative to Aperol Spritz and other cocktails, is not receiving the recognition it truly deserves. As the most popular drink in Mexico, it serves as the perfect addition for any cocktail enthusiast. Paloma, by the way, is Spanish for dove – and is heavenly delicious!

But where did the Paloma actually originate? As with many cocktails, the exact origins of the Paloma are unknown. But topping up tequila with lemonade has been done for a long time. The first tequila cocktail is credited to Mexican bar-

rosemary, or a splash of fruit juice for an extra burst of flavour. Fruity, refreshing, bubbly, a gentle, balanced bitter note, clinking ice cubes, a chic, chilled wine glass - what could be nicer than a good Aperol Spritz? Aperol Spritz has been one of the most popular cocktails for years – but in 2023 we welcome its little sister: the Aperol Paloma.

The newest twist comes without mineral water and prosecco, instead it is mixed with tequila, orange liqueur, lime and grapefruit juice. So it's not fizzy or typical like a simple white wine spritzer, but gives off light margarita vibes. The best recipe is to use 5cl Tequila blanco, 1cl orange liquer, 1cl lime juice – stirr everything and top it with refreshing GOLDBERG Pink Grapefruit Soda.

No matter what your beverage of choice is, there's no denying that spring is a time for new beginnings and fresh starts. So why not welcome the aperitif season with a refreshing new drink that will tantalise your taste buds and invigorate your senses? With so many exciting new options to choose from, there's never been a better time to explore the world of spring drinks with our GOLDBERG mixer range.

tender Javier Delgado Corona. He ran a bar called La Capilla in Tequila, Mexico, for several decades, where he invented his signature drink, the Batanga, consisting of cola, tequila, lime and a salt rim. Over time, the cola was replaced with grapefruit and the drink was then renamed Paloma. But which lemonade fits best to create the perfect Paloma?

We recommend GOLDBERG Pink Grapefruit - the unique fusion of sweet and sour makes the fruit a perfect base for a refreshing lemonade. In the last issue we already showed you the recipe of the Paloma classic and this time we have prepared a variation of the popular drink. Thirsty? You can find the recipe on the last page.

work - from the fire artist at the stove, to the service staff who bring culinary happiness or even the bartender with the magic hands. The aim of this campaign is therefore not only to support the hospitality sector in recruiting employees, but also to generate awareness of the diverse job opportunities in the industry.

At GOLDBERG, we are of course passionate about the world of gastronomy. We also want to support this campaign and are therefore active on our social media channels and this issue. We want to be part of the solution and bring the advantages of the hospitality industry to the forefront. Not only because we benefit from it, but also because we are convinced that gastronomy should be maintained as part of our culture. Gastro is passion. For the craft. For the people. Even when things get heated, a good team sticks together and achieves common goals. Just like in a good family. We want to bring these people together.

GOLDBERG & SONS PALOMA

LEADERS CLUB, INSTITUTE OF GERMAN

BAR CART

What is the point of fancy and expensive drinks if you can't proudly present them accordingly? The bar cart from GOLDBERG is already in Dubai in the Rotana Hotel in Al Jaddaf and can now also decorate your establishment.

Whether its a Gin Tonic or Martini Cosmopolitan - on the bar cart your popular drinks will be served in style. The bar cart offers not only a culinary delight but is also a pleasure for the eye with the noble gold and our GOLDBERG logo. An extravagant eye-catcher in any ambience, that shows why service with style is important.

EXCELLENCE IN TASTE ALL OVER THE WORLD

DAS.GOLDBERG

Exclusive 4* design hotel near Salzburg: DAS.GOLDBERG is situated in a solitary location on a high plateau, with an eagle's eye view of the Gastein Valley and the breath-taking peaks of the Hohen Tauern National Park.

As a wellness, nature, and design hotel, DAS.GOLDBERG provides an unparalleled experience. With 1.6 hectares of land, it offers ample space for privacy while ensuring a personal touch for each guest. In the various restaurants and bars of the hotel you can also enjoy gourmet cuisine and a wide selection of drinks, as well as six of our signature drinks. For example, guests can choose from 80 gin varieties to create their favourite gin and tonic - and what better way than with GOLDBERG Tonic Water?

FROM BAGDAD TO BOCHUM

TOP BARKEEPER SERKAR BARZANI FOR GOLDBERG

The German “Bermuda Dreieck”, is a neighbourhood in Bochum, right in the middle of Germany. It is located in the city centre and is well-known for its vibrant nightlife and entertainment scene. The Bermuda Dreieck is a popular destination for locals and tourists alike, with numerous bars, clubs, and restaurants lining the streets. It is particularly busy on weekends and during major events such as festivals.

Right in the heart of this bustling and vibrant part of Bochum you can find a special place for good drinks made with love and passion: Pearlz by Barzani. Born in Bagdad and at home in Bochum Serkar Barzani realised his dream of opening his own mixology bar.

Why did you open “Pearlz by Barzani” a mixology bar right in the center of Bochum?

“I always loved working in the on-trade and when I had my own espresso bar in 2014 I realised that this will be the beginning of my journey for the next years. At that time Berlin was my most favourite city where I discovered a real mixology bar for the first time. Immediately I knew, that is something I need to establish in my hometown Bochum. So, that’s how the idea of opening “Pearlz” came about.”

What is your most favourite drink?

“Oh Wow, that is not an easy question. It depends on what kind of season we have, in summertime I like more light spirits and floral drinks but in the winter season I prefer dark spirits and more spiced drinks, for example a twist on an old fashioned “Sazerac”. But most likely I prefer a good Gin & Tonic at anytime in the year. My recommendation: my own Gin 12 notes with GOLDBERG Tonic Water!”

Why did you call your Gin “12 notes”?

“12 notes means 12 tone music or twelve tone technique. This is a type of technique developed by Arnold Schoenberg in 1920 that made Western music became mathematical. The technique says you can't repeat an octave until all 12 have been played. In my Gin 12 notes certain botanicals were used, including bergamot from Calabria, Amalfi lemon, sage from Tuscany, as well as coriander, yellow gentian, and shiso cress - I chose all of these botanicals carefully by myself. The special thing is that I didn't make the gin according to a fragrance pyramid as usually done in the classic production. Here you usually take juniper as a base note and then build the other aromas around it. That was not what I had in mind and based on the "twelve-tone technique" I put the botanicals together mathematically and can thus use all my 12 favorite botanicals, which otherwise actually do not match.”

F.R.N.D.S. DUBAI

With a strong portfolio GOLDBERG has already established itself in countless top outlets all over the world. Internationally well-known bartenders rely on the outstanding quality of the high quality bitter lemonades of the German premium brand.

HARD ROCK CAFÉ YEREVAN

FRNDS Grand Cafe is a modern inspiration from the rich Artdeco period embodied in design and style reflecting our current world. As part of its fine dining service standards, FRNDS Grand Cafe offers top-notch Mediterranean and Japanese cuisine along with the best shisha service in the world in a relaxed yet elegant environment. FRNDS Grand Cafe has a warm, inviting atmosphere thanks to its magnificent architecture and natural components. All this creates a welcoming ambiance for customers seeking some relaxing time in a highend setting. It’s the ideal spot to invite friends to a new and modern dining experience. In this gorgeous atmosphere it is mandatory to enjoy a good Gin & Tonic with GOLDBERG.

Hard Rock Cafe Yerevan is located directly in the historic city center, in a historically significant building. Designed by the famous Armenian architect Ruben Badalyan, the 16-ribbed dome atop the building draws inspiration from the 10th century Haghpat Monastery belltower in the forest-capped hills of the Armenian Lori Region. Soak in some culture while sipping on a local craft beer or a perfect Gin & Tonic with GOLDBERG chowing down on their Legendary® Burger. You’ll discover an excellent mix of new flavours with classic favourites at Hard Rock Cafe Yerevan, and obviously you’ll love every single bite or sip!

DRINKS

CUBA LIBRE

THE GOLDBERG TIMES ISSUE 02 / JULY 23

PINK FLAMINGO

APEROL PALOMA

WILD BERRY MOJITO TWIST

This refreshing drink originated in Cuba and is often garnished with a lime wedge to enhance its perfect aroma profile. The combination of rum's rich flavour, the sweetness of cola, and the zing of lime creates a harmonious balance that delights the taste buds.

Large ice cubes

5cl rum (e.g. Haynes)

1cl fresh lime juice

Top up with GOLDBERG Premium Cola

Garnish with lime

Pour your favourite rum in your Highball glass filled with ice. We recommend Haynes because this is a rum where spicy woody notes meet a light vanilla flavour that goes perfectly with GOLDBERG Premium Cola. Squeeze half of a lime inside and fill the glass up with GOLDBERG Premium Cola. Use a slice of lime for decoration and enjoy.

Pink is the perfect colour for summer as it embodies the essence of warmth, vibrancy, and femininity. The soft hues of pink evoke feelings of joy and playfulness, mirroring the carefree and lighthearted atmosphere of the season. Whether it's a rosy sundress or a refreshing drink, incorporating this colour into your summer vibe instantly adds a touch of fun and brightness to your life.

Large ice cubes

4cl gin of your choice

Fill up with GOLDBERG Pink Grapefruit

Garnish with a slice of grapefruit slice and mint

This drink is quick and easy to make, allowing you to spend less time on preparation and more time enjoying the first moments of summer outside. Put a lot of ice cubes in your favourite glass and pour gin inside. Just fill it up with GOLDBERG Pink Grapefruit and garnish with a slice of grapefruit slice and mint.

We are sure you do not know this version yet. The bitterness of Aperol makes the grapefruit flavours pop. This Aperol Paloma has the potential to become your new favourite drink!

4.5 cl blanco tequila

1.5 cl Aperol

2 cl GOLDBERG Pink Grapefruit

2 cl lime juice

1 dash of salt grapefruit slice for garnish

Shake the tequila blanco, Aperol and the lime juice with ice and add a pinch of salt. Strain into a glass with fresh ice, top with 2 cl of GOLDBERG Pink Grapefruit soda. Bartenders Tip: garnish with a slice of grapefruit for another pop of colour.

You're not ready for winter yet and want to enjoy a delicious summer drink one last time? Have you ever tried Wild Berry Mojito Twist? With its sweet berry flavour and GOLDBERG's signature high carbonation, this drink is especially fresh and tingly.

1 tsp white sugar

½ lime

2 sprigs mint

5 raspberries

4,5 cl rum

9 cl GOLDBERG Wild Berry

ice cubes

Put the sugar in a glass of your choice and add the lime juice. Mix with a spoon until the sugar has dissolved. Add your favourite rum, ice cubes and GOLDBERG Wild Berry and mix.

Bartenders Tip: Garnish with raspberries and lime.

1. Herzl 16

2. Pereh

3. AKA44

4. Coffebar

5. Gin Club Supreme

6. Guest Room

7. California Bar

8. Berlin in Florentin

9. Hotel Montefiore

10. Library Bar

5 THINGS...

...THAT COST MORE THAN A GIN TONIC

1.

1. Having Children

2. Inflatable hot tub

3. Filling up the car tank

4. A 15-meter yacht

5. Buying a house goat

GOLDBERG TIMES

ISSUE 02

Publisher Beverage Brands Holding

Limited

PO BOX 16462

Dubai, United Arab Emirtes

Registration No. 128738

1. Which tool is already being used in Dubai and will be available for the ontrade industry soon?

2. Which new flavour did GOLDBERG launch in March 2023?

3. Where is top bartender Serkar Barzani based in Germany?

4. What is the name of the favourite tequila drink that can be mixed with GOLDBERG Pink Grapefruit?

5. In which city is GOLDBERG the top filler on the Hard Rock Cafe's drinks menu?

Take the chance and try to solve our riddle. You got the solution? Send us a photo of the solution on our GOLDBERG Instagram channel and 5 lucky GOLDBERG fans will receive 10 cases of their favourite GOLDBERG flavour!

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Chinaski 2. Luna Bar 3. Roomers Bar 4. Gekkos Bar 5. Naïv 6. Plank Cafe-Bar-Studio 7. Logenhaus Nacht- und Gartensalon 8. Normalkneipe 9. Jazzkeller 10. Seven Swans 4 THE GOLDBERG TIMES / ISSUE 02 / JULY 23 GOLDBERG & SONS CUBA LIBRE GOLDBERG & SONS PINK FLAMINGO GOLDBERG & SONS APEROL PALOMA GOLDBERG & SONS WILD BERRY MOJITO TWIST