BARTENDERS CHOICE
NEW FLAVOUR COMING
WELCOME ISRAEL
Bartenders from the UK judge the products in a Blind Tasting and awarded GOLDBERG with 5 gold medals, 8 silver medals and 2 bronze medals!
GOLDBERG & Sons launches new flavour “Wild Berry” in the Premium Filler range, bringing the aperitif culture to the next level.
New export market for GOLDBERG started in April with the first shipments of Tonic Water, Mediterranean Tonic and many more flavours!
ISSUE 01 / JULY 22
IF GIN HAPPENS, GOLDBERG DOES THE MAGIC
Sven Schote at Liv, Bielefeld
GOLDBERG FIRSTCHOICE FILLER GOLDBERG WINS IN BLIND TASTING AGAINST COMPETITORS IN GERMAN TV SHOW “DER VORKOSTER” Cologne/Dortmund. Björn Freitag is one of Germanys most famous TV Chefs who travels through the country discovering new recipes and unique ways of cooking. In a special edition he reveals the hidden secrets of regional Gins from the middle of Germany. He visited a small Gin manufacture in Germany to understand the process of Gin making and got to know the great variety of different aroma profiles. After diving deep into the world of Gin Björn went on a journey to find out how to fully enjoy a Gin and what is the best tonic to pair. In an old pharmacy in the city of Dortmund he met Gin specialist and owner of various Gin Blogs Robert Kosic for a Gin and Tonic tasting. Explaining that every Gin has its unique taste profile Robert presented the Gins neat, on ice or with a little sip of water to support the different aromas. Soon it was clear that Björn enjoys drinking Gin and wants to try the most famous way of drinking Gin: the combination with Tonic Water. The variety of Tonic Water nowadays is huge, and each product has its advantage but the two experts wanted to know which tonic would win the category. In a blind tasting they tried Tonic Water with different price positioning comparing their aroma profile and carbonation level. Why carbonation level? That is the most important characteristic of a good filler as it makes the drink fizzy and therefore more refreshing and enjoyable. Being 75% of your favourite drink the filler has a huge impact so people should choose wisely which one to add. With the highest carbonation level and a perfectly balanced aroma profile GOLDBERG Tonic Water is the winner in the category
and therefore is the first-choice filler for Björn to drink in a
Gin, for example SEARS or Silent Pool Gin. If you want to try
Gin & Tonic. GOLDBERG Tonic Water has a carbonic level of
a more herbal creation GOLDBERG Mediterranean Tonic in
10g/l in a 200ml glass bottle and comes with a fruity but bit-
combination with Mermaid Gin is a super refreshing and tan-
ter taste profile that works perfectly with nearly any kind of
gy variation of the classic G&T.
TONIC WATER GROWING
MAKE DRINKING MORE FUN
IT’S ALL ABOUT CHOICE
TONIC WATER SEGMENT IS EXPECTED TO GROW BY 7.3% BY 2027
FISH IN A BAG WITH GOLDBERG TONIC WATER
GOLDBERG FILLER RANGE IS UNIQUELY REFRESHING
Portland. The outbreak of the COVID-19 pandemic has made a huge impact on the tonic water segment due to closed bars, restaurants and clubs halting the category growth. But as the global on-trade channel recovers, the expected CAGR growth for Tonic Water segment is 7.3% by 2027. The market is driven by plain Tonic Water but also flavours are in continuous growth. In the future GOLDBERG Tonic Water will further expand distribution globally to ensure availability of the premium filler range in more countries and become a global player in this segment.
Munich. In cooperation with Barschule München GOLDBERG invented a unique serving ritual named “Fish in bag”. It’s a classic Gin & Tonic that is served in a bag and decorated with small fish-shaped citrus peels. A fun and tasty combination which can be served in every bar as it is easy and simply done. First peel the citrus with a sharp knife and cut into the shape of a fish. Get a normal plastic bag, add ice cubes, your favourite Gin, GOLDBERG Tonic Water and put the “fish” inside. Use a straw to serve and let your customers enjoy the drink.
In a distinguished world of excellent bars to visit and with a wide range of super premium spirits to choose from, you have the flexibility to add the best mixer to the drink you love. The Goldberg range offers great diversity with its bitter lemonades and intense diversity, making it a firm favourite with bar owners and guests alike. The perfect combination of completely new and subtle taste variations paired with uncompromisingly high quality. GOLDBERG has a love for perfection, extraordinary, finest quality and finally love for awesome drinks. We love what we do. You can taste it.
THE GOLDBERG TIMES / ISSUE 01 / JULY 22
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GIN SPECIAL
THE GOLDBERG TIMES
ISSUE 01 / JULY 22
PARTNERS IN CRIME The oldest distillery in the city opens the Gin School Hamburg. At the Hamburg Gin School in the Elmendorf distillery, Gin lovers have a seat in front of their private distillery and produce their own Gin with the individual choice of botanicals. The fascinating craft of distilling Gin is taught here and put directly into practice. A first hand experience with lots of fun as well as new knowledge is guaranteed. At the end of the four-hour workshop, the participants hold their personal bottles of Gin in their hands - self-distilled according to a personal own recipe and individual taste. After a proper Tonic Tasting with our GOLDBERG range they can decide on the best Tonic to pair to their own Gin to take it home. Visit Gin School Hamburg: www.gin-schule-hamburg.de
Elmendorf Distillery 1728, Hamburg
Kai Elmendorf, Elmendorf Distillery, Hamburg
GIN SCHOOL HAMBURG
No Drink is more vogue than the Gin & Tonic. In line with the increasing number of new premium Gins, GOLDBERG always offers the complimenting filler and brings the magic into your Gin & Tonic.
”We decided to partner up with GOLDBERG because with the high carbonation the Tonics perfectly underline the aroma of our Gin. Additionally the wide range of flavours can be paired with the different aroma profiles of the self-made Gins from our Gin school.“
Barcall Magazine, Germany
Puerto de Indias, Madrid
Silent Pool Distillers, Surrey
— Kai Elmendorf about GOLDBERG
NEW TREND: GARNISH YOUR LIQUID
SWEET TEMPTATION
SUSTAINABILITY IS KEY
SILENT POOL GIN LAUNCHES LIQUID GARNISH
FLAVOURED GINS ARE TRENDING IN 2022
Surrey. Our sense of smell contributes to 80% of the flavour experience we have when drinking, making your drink garnish as important as the liquid in the glass. One of our global partners Silent Pool created a perfume for your drink to take the drinking experience to the next level. Carefully extracted oils from the botanicals used in the Silent Pool production are the key ingredient in the liquid garnish. Easy to use in every bar: put large ice cubes into a copper glass and fill with Silent Pool Gin and GOLDBERG Tonic Water, spray the Liquid Garnish twice across the top of your drink to create a unique customer experience. Do you want to try that in your bar? Contact @goldbergsodas for more information.
Madrid. Being the ninth biggest Gin in the world Puerto de Indias Strawberry Gin defines a new category: Gin flavoured with natural Strawberries from Spain. The sweet and at the same time wild aroma of strawberry and juniper appeals to every consumer looking for a light and diversified flavour. The quality of the gin distillates from Puerto de Indias is the result of a decision to use only the finest raw materials. The strawberries, plants and spices used in the manufacturing process are carefully selected in different geographical areas in an effort to obtain a truly first-class product. Sweet temptation is the summer drink for 2022: pour Puerto de Indias Strawberry Gin, add ice cubes and top up with GOLDBERG Tonic Water. Easy. Simple. Salud.
CONSUMERS FOCUS MORE ON PLASTIC FREE PRODUCTS
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Ryde. The effects of sea pollution and climate change are reality to each and every one of us. It is necessary that every industry reduces the use of plastic bottles tremendously to help our environment. Therefore GOLDBERG & SONS decided to focus on the 200ml and 500ml glass bottles in every market to be a positive example in the filler segment. Next to the high quality of the GOLDBERG products the sustainable aspect was another reason for Mermaid Gin to partner up with our premium filler range. Mermaid Gin believes in caring for the planet and for people, so the Isle of Wight Distillery produces premium spirits in a sustainable way of using ethically sourced ingredients. The bottle is the culmination of many years of hard work and meticulous development now being 100% plastic-free and durable enough to be reused. GOLDBERG and Mermaid Gin is a perfect partnership for the future of our environment.
THE GOLDBERG TIMES / ISSUE 01 / JULY 22
GOLDBERG NEW FLAVOUR WILD BERRY GOLDBERG & SONS LAUNCHES NEW FLAVOUR „WILD BERRY“ FOR THE GLOBAL MARKET BRINGING THE APERITIF CULTURE TO THE NEXT LEVEL In summer 2022 GOLDBERG Wild Berry will be the perfect filler for any kind of aperitif drink, does not matter if you prefer Gin, Vodka or Vermouth – Wild Berry works perfectly in different variations. • • • •
Perfectly balanced berry aroma for refreshing drinks Fruity, fresh and crisp thanks to high carbonation Colorful, striking label design pinkish liquid that brightens your drink
CONVINCE YOURSELF AND TRY IT OUT!
SIGNATURE
DRINKS GIN & BERRY
BERRYLICIOUS
5cl SEARS GIN 1cl Blackberry Syrup GOLDBERG Wild Berry Fresh Blackberries Mint Sprig
5cl 9 MILE Vodka 1cl Raspberry Syrup GOLDBERG Wild Berry Frozen Berry Mix
WHITE BERRY
Fill a glass completely with large ice cubes and add SEARS Gin and Blackberry syrup. Fill up with GOLDBERG Wild Berry and garnish with fresh Blackberries and a Mint Sprig.
5cl white Vermouth GOLDBERG Wild Berry Fresh Strawberries Take a jar with large ice cubes inside and add white vermouth to it. Fill up with GOLDBERG Wild Berry and put fresh Strawberries in the drink.
Instead of ice cubes use frozen berries in your glass then add vodka and Raspberry syrup. Fill up with GOLDBERG Wild Berry and stir for a minute.
Natural Sodas since 1903 INSTAGRAM Facebook-Square Tiktok goldbergsodas | www.goldberg-sons.com
INTERNATIONAL
THE GOLDBERG TIMES
ISSUE 01 / JULY 22
DUBAI GOES PINK
When developing new flavours GOLDBERG works with the best bartenders around the world together creating unique taste experiences. The GOLDBERG collective team was added by Lana Shemanoeva developing the new Grapefruit Soda that was launched in Dubai at Seven Sisters.
the Seven Sisters is the perfect spot for GOLDBERG premium mixers. GOLDBERG Pink Grapefruit Soda - a unique composition between fruity and tangy, which gives this premium mixer its distinctive character for a variety of occasions.
ASIA ON THE RISE
ALWAYS ON TOP OF THE CLOUDS
BAR CULTURE IN ASIA GROWING STEADILY.
GOLDBERG IS THE PREFERRED PARTNER OF THE LUFTHANSA GROUP.
What do Singapore, Hong Kong, Tokyo, Taipei or Bangkok have in common? All cities offer patrons the opportunity to visit one of the top 10 Bars in Asia. Whilst Singapore already lists 3 bars in the ranking Hong Kong is quite close offering 2 wonderful places to visit. Cocktail and bar culture is rising and steadily growing in this region so there is no question that GOLDBERG will be a part of it. In 2022 GOLDBERG will be launched in nine different Asian countries bringing the excellence in taste into the top bars.
Frankfurt. After two years of a worldwide lockdown the travel demand is unwavering, and people cant wait to travel again visiting all the gorgeous places in the world. Airlines especially are expecting a strong travel season in 2022 showcased by Lufthansa group who already run short and medium haul routes almost back on 2019 level. People spending more money are already running long and short haul routes on pre-
Lana Shemanoeva, Gaia, Dubai
Dubai/Paderborn. GOLDBERG & SONS announced the launch of its latest premium mixer innovation at the Seven Sisters in the heart of Dubai. GOLDBERG Pink Grapefruit Soda was codeveloped with a highly experienced bartender Lana Shemonaeva – member of the international GOLDBERG collective team. Following the successful cooperation with Zuma’s starbarkeeper Jimmy Barrat, who co-developed the internationally successful GOLDBERG Japanese Yuzu Tonic, the premium brand has once again teamed up with a professional bartender to create an innovative, new perfect fruity-tangy mixer. This time with the expert Lana Shemonaeva – nominee for Bartender of the Year award and professional bartender in first-class class venues like Artisan, GAIA, Scalini and Shanghai Me "GOLDBERG was open to really listen to my suggestions about what the Dubai market needed and gave me freedom to create a flavour which not only made sense for the bar itself, but also for the customer in terms of how approachable it is as a flavour profile", Lana explained. In 2021, Lana and GOLDBERG celebrated the new Pink Grapefruit Soda launch at Seven Sisters – an upscale bar and lounge located in the heart of Dubai’s Business Bay, on the first floor of the five-star hotel JW Marriott Marquis. With a unique “Mediterranean-Asian”-food and cocktail menu served alongside breath-taking views of the Dubai Canal and skyline,
EXCELLENCE IN TASTE ALL OVER THE WORLD
It tastes excellent in a Paloma, but also in many other creations like with Vodka, Rum, Whiskey and as a light drink with low-proof spirits such as Prosecco or Aperol. Or simply refreshing served pure, on ice with a squeeze of lime.
covid levels by booking premium or business class. High above the clouds passengers can enjoy a perfect Gin & Tonic with GOLDBERG to start their holiday or business trips as relaxed as possible. Apart from spending more money on flight tickets, passengers consider carbon-neutral flying options more often than before lockdown. This is an important fact and could be a game changer for airlines and the travel industry as a whole.
With a strong portfolio GOLDBERG has already established itself in countless top outlets all over the world. Internationally well-known bartender rely on the outstanding quality of the significant high quality bitter lemonades of the German premium brand.
ZUMA GROUP
NAMMOS GROUP
CIPRIANI GROUP
With 12 global venues and five seasonal locations ZUMA is one of the worlds leading restaurant group for contemporary Japanese cuisine and informal dining experiences. New York, Hong Kong, London, Rome or Dubai – ZUMA always offers excellent food paired with first class drinks. In 2016 GOLDBERG & Sons created an own Tonic Water for the Zuma group in cooperation with their Bar Director Jimmy Barrat. GOLDBERG JAPANESE YUZU TONIC impresses with its finely balanced palate of exotic fruit and complex bitterness.
Wondrous moments of joy and never-ending summers can be found in the beautiful beach locations of the Nammos Group. The outlets are based on wonderful sandy beaches in Mykonos, Cannes and Dubai's Jumeirah Beach . At Nammos group there’s always more: explore the luxurious beach feeling with great sea food and refreshing drinks, such as a great Gin &Tonic with GOLDBERG Mediterranean Tonic to fully enjoy the Mediterranean flair.
Amore, Vino, Pizza e Pasta: every single outlet of the Cipriani Group embodies the hospitable and warm-hearted Italian culture. Simple but elegant locations with good food and classy drinks in 12 different cities all over the world spread the Italian flair. Doing simple things perfectly is the ethos Cipriani stands for. Offering a simple but good gin and tonic and finished off in a perfect way... with a Goldberg.
THE GOLDBERG TIMES / ISSUE 01 / JULY 22
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DRINKS
TOP 10 BARS IN...
MEDITERRANEAN FLAIR
ASIA
The ultimate Gin & Tonic with a Mediterranean flair that fits perfectly for the coming summer season. Rosemary, Thyme and Citrus notes in our Mediterranean Tonic deliver a well-balanced herbal flavor with a gentle bitterness.
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5cl SEARS Premium Gin GOLDBERG Mediterranean Tonic Water Rosemary Grapefruit Slice
Use a Highball glass and fill it completely with ice cubes. Pour SEARS Gin on the ice cubes and fill it up with GOLDBERG Mediterranean Tonic Water. Garnish with Rosemary and a Grapefruit Slice and Enjoy! Bartenders Tip: Slightly swift the Rosemary through the Highball Glass before you start to enjoy more mediterranean aroma.
PALOMA Together with the professional bartender Lana Shemonaeva GOLDBERG developed the Pink Grapefruit Soda. The unique composition between fruity and tangy, which gives its distinctive character for a variety of occasions but tastes perfect in a Paloma. 5cl SALITOS Tequila Blanco 1cl Fresh lime juice GOLDBERG Pink Grapefruit Soda Citrus fruits In a tumbler filled with ice cubes, add SALITOS Tequila and Lime Juice and stirr gently. Top with GOLDBERG Pink Grapefruit Soda and garnish with slices of citrus fruits, e.g. Lemons. Cheers! Bartenders Tipp: On top add a dash of seasalt to your drink.
RAFFLE
Coa, Hong Kong Jigger & Pony, Singapore Argo, Hong Kong Tesouro, Colvá Bar Benfiddich, Tokyo Indulge Experimental Bistro, Taipei Charles H, Seoul MO Bar, Singapore Manhattan, Singapore BKK Social Club, Bangkok
MUNICH 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Pacific Times Schumann’s Bar Barroom Couch Club Zephyr Bar 089 Bar Goldene Bar Ory Falk’s Bar – Bayerischer Hof Cortiina Bar
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5 THINGS...
5
...THAT HAVE MORE CALORIES THAN A GIN & TONIC A bunch of nuts Green Smoothie A Banana Aperol Spritz Avocado
130 calories 160 calories 150 calories 280 calories 160 calories
PLEASE CHOOSE WISELY.
Goldberg & Sons, Amalfi Drink
AMALFI It’s summer time and this drink will bring some refreshing italian vibes to you. Enjoy “Amalfi Dream” in a sunset together with your favourite ones and enjoy holiday feeling with the herb but fruity flavour. 5cl Campari 1cl Grapefruit juice GOLDBERG Bitter Lemon Grapefruit slice
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Which symbol can be found on the GOLDBERG logo?
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Name the new GOLDBERG flavour:
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New export country for GOLDBERG
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What pairs perfect to Gin?
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Which spirit for Moscow Mule?
6.
GOLDBERG newspaper is named Tonic...?
7.
Mandatory ingredient for a tonic?
8.
If Gin happens, GOLDBERG does the...?
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WIN
NOW
SOMETIMES YOU WIN, SOMETIMES YOU LEARN
Put large ice cubes into a wine glass and add Campari, Grapefruit juice and fill it up with GOLDBERG Bitter Lemon. Use grapefruit slices to decorate and serve ice cold. Cheers! Bartenders Tipp: Decorate with an additional mint sprig.
Take the chance and try to solve our crossword. Post a picture of the solution on our GOLDBERG instagram channel and five lucky GOLDBERG nerds will receive 10 cases of their favorite GOLDBERG flavour. Visit us on instagram.com/goldbergsodas
GOLDBERG TIMES
SOCIAL & WEB
ISSUE 01
Publisher MBG International Premium Brands GmbH Oberes Feld 13 33106 Paderborn Germany
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FOLLOW US Editor Sabrina Ramchen Layout / Graphics Stefan Timmerberg
Print run 20.000
INSTAGRAM instagram.com/goldbergsodas Facebook-Square facebook.com/goldbergsodas Tiktok tiktok.com/@goldbergsodas www.goldberg-sons.com
THE GOLDBERG TIMES / ISSUE 01 / JULY 22