PARTNER PROGRAMME 2020/21 SEASON
FRONT OF SHIRT SPONSORSHIP Sponsoring the Bees home and away shirts gives your brand immense exposure to potential clients worldwide. With 46 league matches as well as cup matches, your brand will be seen almost daily, whether that be during highlights packages, matchday photos, news features or even in our Club Shop. We sell our shirts to our fans across the world too, so every time they wear their shirt with pride they are advertising your business. There are not many better ways of getting your brand out there, than being the centre point of our home and away kits.
OUR MISSION We want to promote Barnet Football Club to fans and potential clients across the world and highlight our club’s incredible ethos. We are recognised as a Club that is at the heart of its community and continues to support both local people and businesses. Our motto #LetsBeeTogether, stands for more than just being together on the pitch; we want everyone to feel a part of our Club, from the fans to our various business partners. By partnering with Barnet FC, you will become a valuable member of our footballing family at the heart of our team, as we strive together to succeed.
BARNET FC KEY BROADCASTING FACTS Barnet FC has a minimum of three matches per season broadcasted live on BT Sport, with an average viewing figure of 27,000 during the regular season and 34,000 during the play-offs.
NATIONAL LEAGUE
Weekly Vanarama National League highlights show is watched by an average of 25,000 viewers on BT Sport’s YouTube channel. The potential of the Club being involved in high profile FA Cup matches against some of the largest clubs in the country. For example, our Cup match against Championship side Brentford was broadcast in 27 countries across the world and received national news coverage. Weekly write ups in the Non-League paper, as well as the local Times-Series newspaper, together with online coverage of matches.
O U R LO C AT I O N We are right in the heart of North West London and just a short hop on the tube from the hustle and bustle of Central London. We are under 10 minutes from the M1 motorway and only a short walk from both Canons Park and Queensbury Underground Stations, situated on the Jubilee Line. We are proud to be at the centre of our local community and our facilities cater to our diverse local community that is enriched with spirit and culture. From our state of the art medical centre, banqueting and conferencing facilities, gym, pitch hire and restaurant, our home has something for everyone. With such diverse footfall from football supporters to wedding guests, by partnering with Barnet Football Club we can assure you your business will be exposed to plenty of potential clients and customers.
34,088
GROWING OUR BRAND
12,276
Our club’s social media footprint continues to grow every month and we actively engage with our fans across a variety of social media platforms. On Twitter alone, on a usual month, we receive approximately 3.5 million impressions and gain approximately 800 followers. Furthermore, content on our Youtube channel has received more than 1.5 million views.
9,936
We cross share with our partnered social accounts too, meaning a social post containing your brand could be shared to 76,000 people worldwide. We produce quality social media content that keeps our fans informed and engaged about our football club, meaning it’s a great environment for us to help promote your business. Barnet FC uses plenty of different tools to get our name out there, one of which is leveraging partnerships with social media influencers. We link up with some well-known teams, groups and individuals so they can promote our Club and content via their social platforms.
3,800
By partnering with us, you have the opportunity to be a part of that and your business could get exposure to potential customers all over the world.
TOTAL
60,100
B A R N E T F C G R O U P PA R T N E R S B E C O M E A PA R T N E R SOUTHERN TERRITORY
Drinks Supply Partner
Official Printing Partner
Property Solution Partner
The best way of working with us is to become a Partner. Having an official Partnership status provides exclusivity in your chosen field and helps to promote awareness around your brand and ethos. Barnet Football Club are an ambitious, well established organisation who are already one of the biggest names in football, with an appetite to return to where the Club belongs; the Football League. We have a rich history and we’re looking to build a successful future for our Club. We hope you will join us on our journey.
Medical Healthcare Partner
Medical Partner
Ticketing & Management System Partner
Office Printing Supply Partner
Musculoskeletal Specialist Treatment Partner.
Educational Partner
Partner benefits include: • • • • • • • • •
Stadium Perimeter Advertising Boards Matchday Programme advertisement Matchday Sponsorship for eight guests Electronic Scoreboard Advertising at all Barnet FC games at The Hive PR Launch and Web Articles Logo on official Website with Links Classroom Use Directors Studio invite The Hive London Corporate Membership
#LetsBeeTogether Official League Sponsor
Official Flooring Supply Partner
Official Lighting Partner
WHY SPONSOR US 1. PERIMETER ADVERTISING BOARDS A premium pitchside display point of two Advertising Boards 6m x 59cm for the duration of this contract. 2. DIGITAL MATCHDAY PROGRAMME ADVERTISEMENT You will be entitled to one full page advertisement in the Barnet FC matchday programme for all National League matches and Cup matches at The Hive London for the duration of this contract. 3. MATCH SPONSORSHIPS By being a match sponsor you will be entitled to boardroom hospitality for your chosen fixture. Your company logo will also appear on our matchday programme and team sheet. Your company will also receive a shout out from our PA announcer at least twice on your sponsored day. We can also provide enhanced website and social media coverage of your sponsorship. 4. ELECTRONIC SCOREBOARD ADVERTISING We have two significant electronic scoreboards; one in the East Stand, camera facing, and one in the West Stand. In addition to providing match score and match time details we can run scrolling messages from our Partners before, during and after games. We guarantee a minimum of four 10 second slots per game.
WHY SPONSOR US 5. PR LAUNCH AND WEB ARTICLES The Barnet FC website will launch full details of the partnerships and how individually and collectively they integrate into the Bees family as well as creating further advertising opportunities. 6. COMPANY LOGO AND WEB REDIRECTION LINK Company logo on our website with a direct link to your website providing additional PR opportunities. This is included and only available to partners. 7. ENHANCED SOCIAL MEDIA We guarantee a minimum 12 posts per season on our social media channels of your brands, products or services as preapproved by Barnet FC for the duration of this contract.
WHY SPONSOR US 8. LICENSE TO THE USE OFFICIAL LOGO / CREST You will be entitled to use the official Barnet FC crest on your official website and marketing material as pre-approved by the Club. 9. USE OF CONFERENCING ROOMS You will be entitled to the use of our fully equipped conferencing rooms with a capacity of up to 25 guests for one day per calendar month with tea, coffee and biscuits available upon arrival. This is included and only available to our partners. Preferential rates for any use of the rooms. 10. SIGNED SHIRT AND SQUAD PHOTOGRAPHS You will be entitled to a Barnet FC first team signed shirt and squad photo each season for the duration of your contract. 11. THE HIVE MEMBERSHIP Complimentary access to all London Bees League Home matches at The Hive London, as well as many other on-site perks.
GIVING BACK TO THE COMMUNITY Barnet FC are not just trying to inspire their supporters on the pitch; we always make time for younger fans as they are the future of our football club. Our players ensure that after every match, they pose for photographs and sign items for our Junior Bees. Alongside this, our players regularly appear in both local schools and groups to enhance our presence in the local community. In partnership with The Hive Foundation, the charitable arm of our Club, we run various community activities to engage with local children and always put a smile on their faces.
THE HIVE LONDON The Hive London is a unique international sports, entertainment and leisure venue. While the 44-acre site is the ‘permanent’ home of Barnet FC and the London Bees, it has also played host to: INTERNATIONAL FOOTBALL TEAMS: including England, Brazil, Spain, Germany, Sweden, San Marino, Nigeria and Chile. PROFESSIONAL SPORTS TEAMS: The Hive London was the temporary home of London Broncos RFL and is currently home to Tottenham Hotspur Women FC. MAJOR GLOBAL BRANDS: Nike, Adidas and Puma are just a few of the wellknown brands which use The Hive London as a location for advertising, marketing and promotional campaigns.
THE HIVE LONDON The Hive London has a footfall of approximately 10,000 guests per week and the site is highly visible - with around 500,000 commuters passing the site each week on the Jubilee Line. The venue itself has space for over 500 vehicles and is easily accessible via major tube lines, bus routes, motorways and international airports: Heathrow Airport: 40 minutes (11.6 miles) London Luton Airport: 30 minutes (19.3 miles) London Stansted Airport: 55 minutes (29.9 miles) Gatwick Airport: 85 minutes (46.3 miles)
ABOUT US 1. BARNET FC One of the biggest names in non-league football. 2. THE HIVE STADIUM 6,500-capacity stadium. 3. THE HIVE FOOTBALL CENTRE 10 grass pitches, one 4G artificial pitch and one 3G artificial pitch which hosts over 250 grassroots, semi-professional, professional and international football teams per season.
ABOUT US 4. TIC HEALTH (IMAGING & MEDICAL DIAGNOSTIC CENTRE) World-class CT, MRI, X-Ray and Ultrasound Scanning facilities and specialist medical services with over 320 patient visits per month. Key strategic clients include the National Health Service (NHS) and private healthcare providers. ​5. THE HIVE GYM Approximately 1,800 registered members in our state of the art Pulse Fitness gym centre.
ABOUT US 6. AMBER CONFERENCE CENTRE Over 300,000 guests per year attend celebrations or events including corporate functions, conferences, all faith weddings and social festivities. 7. THE HIVE BAR CAFÉ Over 30,000 sales transactions per week. 8. THE HIVE FOUNDATION Approximately 300 community initiatives delivered per year. 9. STARBUCKS Over 21,000 sales transactions per week. 10. RETAIL SHOP Sports merchandise sold for all teams on match days.
SITE MAP 2A
W1 W2 W3 W4 W5 W6
ATP2
U.M.T
1A
ATP1
E1 E2
FIRST AID
ENTRY
EXIT
H.T.O
HD CR WC
AS
R CS GYM
CR
S
MAIN ENTRANCE
VIP CAR PARK
C3(A)
C1(A)
D1(B)
C1(B)
D1(A)
C1
D1
C3(B)
B2(A)
E4 E5
THE HIVE BAR
CAMROSE AVENUE
4
B2
B1
C3
WHITCHURCH LANE MEMBERS CAR PARK
QUEENSBURY STATION
B2(B)
AMBER LOUNGE
THE HIVE STAND
THE IMAGING CENTRE
C2(B)
BAR 66
C AO
BUMBLE’S FAMILY ZONE
C2(A)
N4 N3 N2 N1
MAIN CAR PARK
1B
C2
CONTROL ROOM
LEGENDS STAND
S1 S2
STAND ‘66
1C
W7 W8 W9 W10
LEG ENDS BA R
A.T.O
2B
BEES TERRACE
2C
A4(A) A4(B)
CANONS PARK STATION
A2
A4 A3
A1
P R O P O S E D D E V E L O P M E N T 2020 - 2030 PLANNING APPLICATION SUBMITTED
1. HOTEL 2. CANCER SCREENING CENTRE 3. SPORTS SCIENCE UNIVERSITY 4. STUDENT ACCOMMODATION 5. MULTI-STOREY CAR PARK 6. STADIUM CAPACITY EXPANSION
FOR MORE INFORMATION ON PARTNERING WITH BARNET FC PLEASE CONTACT: JOHN MEIR JMEIR@THEHIVELONDON.COM TEL: +44 (0) 208 381 3800 - EXT. 1030 MOB: +44 (0) 7767 437 756 WWW.BARNETFC.COM THE HIVE LONDON, CAMROSE AVENUE, LONDON, HA8 6AG
#LetsBeeTogether