PARTNER PROGRAMME
2020-2021
WHO ARE WE Women’s semi-professional football team competing in the second highest tier of national women’s football (FA Women’s Championship). One of the first 18 teams to be granted a licence to compete within The FA’s newly created professional league system. Players who have represented their national teams, including England, Wales, Ireland, Bulgaria and Israel. Academy system developing young players from U9s to U18s. Contributors to the charitable football and sport education charity - The Hive Foundation. Residents of The Hive London.
THE CLUB There are many ancestral spirits behind the London Bees, but its earliest roots date back to a group of ladies working at Transport for London’s District Line. In the 1970s the women, looking for a team to play football, banded together and entered the Hounslow & District League – forming the platform for a remarkable rise. Named in honour of their workplace, District Line Ladies FC appeared in leagues across Greater London before tasting promotion to the Women’s FA National League Southern Division in the early 1990s. It did not take long afterwards before the squad merged with Wembley FC – becoming Wembley Ladies FC and reaching their zenith in an FA Cup final defeat to Millwall Lionesses in 1997. Meanwhile Barnet Ladies FC, established by Barnet director Graham Slyper in the mid-80s, had become officially affiliated with the men’s club.
London Bees first ever fixture in WSL2 resulted in a 3-0 victory over Oxford United Ladies, with 16-year old Lucy Loomes scoring their first ever goal. In 2016, the Bees experienced their best season to date, taking home a record points haul for the season as well as a historic run to the semi-finals of the Continental Cup, knocking out Chelsea en route. The 2017 Spring Series saw the Bees get off to a great start and top the league in the early stages. A move to a winter season has seen changes both on and off the pitch.
It prompted another merger in 1998 after Wembley’s FA Cup finalists began to leave the club, including teenager and eventual England legend Kelly Smith.
Luke Swindlehurst’s first season at the club saw him secure their highest placed finish as London Bees and the future of the club was secured with a license extension into 2018 and beyond.
Barnet FC Ladies have been a virtual mainstay in English football’s top tier ever since before London Bees, a brand new franchise, was welcomed into the Women’s Super League fold for 2014.
Currently the Club is managed by Lee Burch, after he joined the Bees in the summer of 2019. Burch brought in almost an entirely new squad as the Bees enter into a new era in the FA Women’s Championship.
LONDON BEES FOOTBALL CLUB
1975 DISTRICT LINE LADIES F.C. FOUNDED
1993 NAME CHANGE TO WEMBLEY LADIES F.C.
FOUNDED 1975 1998 BARNET LADIES FC AND WEMBLEY LADIES FC MERGE AS BARNET FC
1998 CHANGE NAME TO BARNET FC LADIES
2014 FORMATION OF LONDON BEES TO PLAY IN WSL2
RENAMED LONDON BEES - 2014
1986 BARNET LADIES F.C. FOUNDED
2014 First ever fixture in the newly created WSL2 with the Bees recording a 3-0 victory over Oxford United Ladies (16-year old Lucy Loomes scoring our first goal in the competition).
London Bees become the first Women’s Championship (then called WSL2) club to reach the semi-finals of the Continental Cup.
London Bees striker, Jo Wilson, wins the Golden Boot.
LONDON BEES FOOTBALL CLUB
FOUNDED 1975
The Club has been associated with pioneering household names in women’s sport, such as Kelly Smith MBE and Rachel Yankey OBE. We have a rich and long history which is still being written today.
The 2019/20 season was a memorable one for the Bees, as we recorded our highest ever finish in The FA Women’s Championship. In Head Coach Lee Burch’s first season, he guided the Club to a 5th place finish in an impressive campaign.
MEDIA COVERAGE
London Bees has often featured in external media coverage and across a variety of multimedia platforms, from national newspapers and other printed media to radio, social media and TV (including BBC Sport and Sky Sports News). The Bees’ matches are also broadcast on ‘FA Player’ which is streamed to 21 countries around the world and attracts around 500,000 viewers. With the women’s game attracting more media coverage than ever before, there is no better time to partner with us and allow your brand to benefit from our Club’s ever broadening reach.
LONDON BEES
S O C I A L S TAT S
10,215 Approx growth of 400 new followers across social media each month. Monthly engagements on Twitter of over 125,000, with outreach across the women’s football media. Regular national media coverage of matches and stories.
1,441
Matches against some of the top teams/brands in the country, e.g. Arsenal, Chelsea, Tottenham Hotspur.
SOCIAL MEDIA INFLUENCING 1,890
London Bees use plenty of different tools to get our name out there, one of which is social media influencer. We link up with some well-known teams, groups and individuals so they can promote our Club via their social platform. By partnering with us, you have the opportunity to be a part of that and your business could get exposure to potential customers all over the world.
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WHY SPONSOR US 1. PERIMETER ADVERTISING BOARDS A display of two Advertising Boards 6m x 59cm for the duration of this contract. 2. DIGITAL MATCHDAY PROGRAMME ADVERTISEMENT You will be entitled to one full page advertisement in the London Bees matchday programme for all Football Association Women’s Championship matches and Cup matches at The Hive for the duration of this contract. 3. MATCH SPONSORSHIPS You will be entitled to The Hive Bar matchday hospitality at every London Bees Women’s Championship match for up to four guests with Directors Box seating, per season for the duration of this contract. 4. ELECTRONIC SCOREBOARD ADVERTISING We have two significant electronic scoreboards one in the East Stand, camera facing, and one in the West Stand. In addition to providing match score and match time details we can run scrolling messages from our Partners before, during and after games. We guarantee a minimum of four 10 second slots per game.
WHY SPONSOR US 5. PR LAUNCH AND WEB ARTICLES The London Bees website will launch full details of the partnerships and how individually and collectively they integrate into the London Bees family as well as creating further advertising opportunities. 6. COMPANY LOGO AND WEB REDIRECTION LINK Company logo on our website with direct link to your website providing additional PR opportunities. This is included and only available to partners. 7. ENHANCED SOCIAL MEDIA We guarantee a minimum 12 posts per season on our social media channels of your brand or products or services as perapproved by London Bees for the duration of this contract.
WHY SPONSOR US 8. LICENSE TO THE USE OFFICIAL LOGO / CREST You will be entitled to use the official London Bees crest on your official website and marketing material as pre-approved by us. 9. USE OF CONFERENCING ROOMS You will be entitled to the use of our fully equipped conferencing rooms with a capacity of 25 guests for one day per calendar month with tea, coffee and biscuits available upon arrival. This is included and only available to partners. Preferential rates for any use of the rooms. 10. SIGNED SHIRT AND SQUAD PHOTOGRAPHS You will be entitled to a London Bees first team signed shirt each season for the duration of your contract. 11. THE HIVE MEMBERSHIP Complimentary access to all London Bees League Home matches at The Hive London.
GIVING BACK TO THE COMMUNITY London Bees are not just trying to inspire their supporters on the pitch, we always make time for younger fans as they are the future of our football club. Our players ensure that after every match they pose for photographs and sign items for our Junior Bees. Alongside that, we also make sure both staff and players get involved with the London Bees Academy to support our younger talent coming through. In partnership with The Hive Foundation, the charitable arm of our Club, we run girls-only football sessions, go into schools to help with local kids education and regularly run various community-based projects.
THE HIVE LONDON The Hive London is a unique international sports, entertainment and leisure venue. While the 44-acre site is the ‘permanent’ home of London Bees, it has also played host to: INTERNATIONAL FOOTBALL TEAMS: including England, Brazil, Spain, Germany, Sweden, San Marino, Nigeria and Chile PROFESSIONAL SPORTS TEAMS: The Hive London was the temporary home of London Broncos RFL and is currently also home to Tottenham Hotspur Women FC MAJOR GLOBAL BRANDS: Nike, Adidas and Puma are just a few of the well-known brands which have used The Hive London as a location for advertising, marketing and promotional campaigns.
THE HIVE LONDON The Hive London has a footfall of approximately 10,000 guests per week and the site is highly visible - with around 500,000 commuters passing the site each week on the Jubilee Line. The venue itself has space for over 500 vehicle spaces and is easily accessible via the major tube lines, bus routes, motorways and international airports: Heathrow Airport: 40 minutes (11.6 miles) London Luton Airport: 30 minutes (19.3 miles) London Stansted Airport: 55 minutes (29.9 miles) Gatwick Airport: 85 minutes (46.3 miles)
ABOUT US 1. LONDON BEES 2020-2021 Women’s Championship. 2. THE HIVE STADIUM 6,500-capacity stadium. 3. THE HIVE FOOTBALL CENTRE 10 grass pitches, one 4G artificial pitch and one 3G artificial pitch hosts over 250 grassroots, semi-professional, professional and international football teams per season.
ABOUT US 4. TIC HEALTH (IMAGING & MEDICAL DIAGNOSTIC CENTRE) World-class CT, MRI, X-Ray and Ultrasound scan facilities and specialist medical services with over 320 patient visits per month. Key strategic clients include the National Health Service (NHS) and private healthcare providers.. ​5. THE HIVE GYM Approximately 3,000 registered memberships.
ABOUT US 6. AMBER CONFERENCE CENTRE Over 300,000 guests per year attend celebrations or events including corporate functions, conferences, all faiths weddings and social festivities. 7. THE HIVE BAR & CAFÉ Over 30,000 sales transactions per week. 8. THE HIVE FOUNDATION Approximately 300 community initiatives delivered per year. 9. STARBUCKS Over 21,000 sales transactions per week. 10. RETAIL SHOP Sports merchandise sold for all teams on match days.
SITE MAP 2A
W1 W2 W3 W4 W5 W6
ATP2
U.M.T
1A
ATP1
E1 E2
FIRST AID
ENTRY
EXIT
HD CR WC
AS
R CS GYM
CR
S
MAIN ENTRANCE
VIP CAR PARK
C3(A)
C1(A)
D1(B)
C1(B)
D1(A)
C1
D1
C3(B)
B2(A)
E4 E5
THE HIVE BAR
CAMROSE AVENUE
4
B2
B1
C3
WHITCHURCH LANE MEMBERS CAR PARK
QUEENSBURY STATION
B2(B)
AMBER LOUNGE
THE HIVE STAND
THE IMAGING CENTRE H.T.O
C2(B)
BAR 66
C AO
BUMBLE’S FAMILY ZONE
C2(A)
N4 N3 N2 N1
MAIN CAR PARK
1B
C2
CONTROL ROOM
LEGENDS STAND
S1 S2
STAND ‘66
1C
W7 W8 W9 W10
LEG ENDS BA R
A.T.O
2B
BEES TERRACE
2C
A4(A) A4(B)
CANONS PARK STATION
A2
A4 A3
A1
P R O P O S E D S T R AT E G I C D E V E L O P M E N T 1. HOTEL 2. SPORTS SCIENCE UNIVERSITY 3. STUDENT ACCOMMODATION 4. MULTI-STOREY CAR PARK 5. STADIUM CAPACITY EXPANSION
B E E S G R O U P PA R T N E R S
SOUTHERN TERRITORY
Drinks Supply Partner
Medical Healthcare Partner
Official Printing Partner
Ticketing & Management System Partner
Property Solution Partner
Musculoskeletal Specialist Treatment Partner.
B E C O M E A PA R T N E R The best way of working with us is to become a Partner. Having an official Partnership status provides exclusivity in your chosen field and helps to promote awareness around your brand and ethos. London Bees is a dynamic and ambitious team aiming to expand upon the historic strides of its predecessors and continue to grow and develop both our brand and the game itself. We hope that you will join us in achieving this.
Medical Partner
Office Printing Supply Partner
London Bees Kit Sponsor
Educational Partner
Website Partner
#LetsBeeTogether
FOR MORE INFORMATION ON THE LONDON BEES CONTACT NATASHA KLEANTHOUS OR JOHN MEIR ON:
NKLEANTHOUS@LONDONBEESWSL.COM JMEIR@THEHIVELONDON.COM +44 (0) 208 381 3800 YOU CAN ALSO VISIT US ON WWW.LONDONBEESFC.COM THE HIVE LONDON, CAMROSE AVENUE, LONDON, HA8 6AG
#LetsBeeTogether