THE M GROUP LOGO MANUAL
Branding and logo guidelines
BRAND ELEMENTS
Brand Overview A logo is a flag, a signature, an escutcheon that identifies a business or product but rarely describes it. A logo derives its meaning from the quality of the thing it symbolizes, not vis versa. A logo is less important then the product it signifies; what it means is more important the what it looks like. The simpler the better. A good logo is an easy, memorable, unique and enduring way to identify a company or product. Classic examples of logos include those used by Coca-Cola, McDonald’s and Nike. The M Group’s logo is a key part of our identity. Only logos produced from the original files provided by The M Group should be used. There should be no transposing, redrawing or typesetting the elements of The M Group logo. See following pages for full logo guidelines.
MARK
COLOR PALATTE Pantone 201 C-0, M-100, Y-63, K-29 R-179, G-8, B-56 Web #b30838
Black
Gray C-0, M-0, Y-0, K-60 R-128, G-130, B-133
TYPOGRAPHY Bodoni Book
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz !@#$%^&*()_+=-1234567890 Bodoni SvtyTwo ITC TT: Bookita
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz !@#$%^&*()_+=-1234567890 The M Group Graphics Standards
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BRAND ELEMENTS
Brand Mark and Signature The two color brand signature identifies the logo on all studio communication materials. (i.e. studio stationary, transmitals, plans, renderings, brochures, collateral and advertising) and should be displayed in the following manner.
Positve Usage – Perferred MARK ONLY “Square M” Pantone 201 C LOGOTYPE “The” black. “M” Pantone 201 C, “Group” Black
Reverse Usage – Acceptable MARK ONLY “Square M” Pantone 201 C LOGOTYPE “The” black. “M” Pantone 201 C, “Group” Black
POSITVE USAGE – PERFERRED
The M Group
The M Group
NEGATIVE USAGE – ACCEPTABLE
The M Group
The M Group Graphics Standards
The M Group
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BRAND ELEMENTS
Signature SIGNATURE – PERFERRED
The M Group
The M Group
Architects & Interior Architects
Architects & Interior Architects
The M Group Graphics Standards
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BRAND ELEMENTS
2x 2x
16x
2x
2x 2x
16x
2x 2x
2x 2x
16x
x 3x 2.5x 2x 2x 2x
x x 2.5x
The M Group
16x
x 3x 2x
The M Group
Architects & Interior Architects
The M Group Graphics Standards
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BRAND ELEMENTS
CADD Drawing application COLOR ELEVATION – 11 X 17
Edge of paper
Plan View
1 1/2”
BELVOIR BUSINESS CENTER
M Group B E L V O I R B U S I N E S S C E N T ETheR
Three Story Elevation One/Two Story Elevations
The M Group Graphics Standards
Architects & Interior Architects www.mgrouparchitects.com Date: 02.05.09
The M Group
Date; 02.13.09
Edge of paper
1/2”
7/8”
Client Logo
Fairfax County, Virginia Fairfax County, Virginia
1/2”
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BRAND ELEMENTS
Building Name Address 1 Address 2 City, State Zip Code
Space Plan
Project Name
COLOR space plan – 24 x 36 title block
Date:
V1 xx.xx.09
Scale:
As Noted
Proj. No.:
The M Group Graphics Standards
xxxxxx
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BRAND ELEMENTS
COLOR space plan – 11 x 17 title block
JOB NO: 070000 DATE:
V1 03.04.09
Preliminary Space Plan for
Project Name
Building Name, Address, Floor
Scale: 1/8" = 1'-0" (Careful: Scale only valid when printed at 11x17)
The M Group Graphics Standards
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BRAND ELEMENTS COLOR space plan – 8.5 x 11 landscape title block
JOB NO: 070000 DATE:
V1 03.04.09
Preliminary Space Plan for
Project Name
Building Name, Address, Floor
Scale: 1/8" = 1'-0" (Careful: Scale only valid when printed at 8.5x11)
The M Group Graphics Standards
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BRAND ELEMENTS COLOR space plan – 8.5 x 11 portrait title block
JOB NO: 070000 DATE:
V1 03.04.09
Preliminary Space Plan for
Project Name
Building Name, Address, Floor
Scale: 1/8" = 1'-0" (Careful: Scale only valid when printed at 8.5x11)
The M Group Graphics Standards
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BRAND ELEMENTS
Building Name Address 1 Address 2 City, State Zip Code
Space Plan
Project Name
finish board – 42 x 30 title block
Date:
V1 xx.xx.09
Scale:
As Noted
Proj. No.:
The M Group Graphics Standards
xxxxxx
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BRAND ELEMENTS finish board – 24 x 36 title block
KIDDIE ACADEMY Place client logo here delete box and text
The M Group Graphics Standards
Finish Scheme Leesburg, Virginia
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BRAND ELEMENTS finish board – 18 x 24 title block
KIDDIE ACADEMY Place client logo here delete box and text
The M Group Graphics Standards
Finish Scheme Leesburg, Virginia
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