Santa Claus
family events
family celebrations
Christmas
gifts
old tradition: animals talk in human voices
holidays
birth of Jesus Christ
Christmas tree
concerts live events
dancing
party
gifts
fun
happiness
outdoor music
moon dark colors
lateness
mystery
nights
stars
emptiness
lack of light silence
This is short description about attached versions. I used three different attitudes: illustrative (I), typographical (T) and modular (M) to create visual forms. All files extension is PDF format. In all these samples the font used is Minion Pro. All drawings and digital paintings were created by myself. The first version (I1) is based on sketches, painting and digital drawings, is focus on legend about speaking animals during Christmas. There is composition built with several animals: but it seems too chaotic and the cover image message is too missing. I2 has Christmas tree composition: but it requires much more various animals painted; some of them are duplicated. I3 is horror vacui version. I4 and I4.1 are very similar and I5 shows fully my concept (I used the scanned pdf as a content). The back would be similar, but because of missing text I did not create that. Please notice, that all these illustrations are in roughly/ sketchy condition and should be changed (continued). In some cases (I3) much more animals should appear to build interesting visual side of the leaflet. Summary: this approach refers mainly to cover image; however, it would be hard to synchronize it with the content, which are three different events, but it not impossible (see I5). Because of the content, I created two sides of the leaflet (T1, T2). Font color is subordinate to images, as they are the key information. I added some images and text. In T3 I decided to create more surprising cover, which led me to T4 (some parts of the glyphs are missing to make the cover harder to read, but it is not unreadable). Summary: This is more balanced approach between the visual side and the text information. The last part is modular approach. It is similar to illustrative, but the difference is work with grid. I prepared M1 as the very basic concept, which should be developed. It allows to create some characters or every single form. I used circle, but square or similar would be used also.
Christmas Party Nights
version I1
Christmas Party Nights
version I2
Christmas Party Nights
version I3
Christmas Party Nights
version I4
Christmas Party Nights
version I4.1.
Scanned by CamScanner Scanned by CamScanner
Christmas Party Nights
version I5
version M1
12/19/2014 Friday Laurie Hartz 12/18/2014 Thursday Laurie Hartz version T1
Overdrive Saturday 12/20/2014
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version T2
Christmas Party Nights
Other text here
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version T3
Christmas Party Nights