CONTENTS
2 editor’s letter 3 demographics 4 readership profile 5 editorial calendar 6 rate card 7 ad policy 8 mechanicals 9 digital file specs
media kit
Muscle & Body and GNC A Marketing Dream Team It was only a matter of time: The world’s top supplement retailer is joining forces with the world’s top supplement publication. Muscle & Body magazine is teaming up with General Nutrition Centers to create a uniquely powerful marketing tool for the sports-nutrition industry. It’s a potent hybrid: a direct-marketing vehicle with newsstand glossy quality. Muscle & Body doesn’t just raise the visibility of your brand — it sells your products. It’s the only fitness and sports-nutrition magazine that guarantees buyers. Nobody else can make that claim. Here’s why. I Massive Circulation. Muscle & Body has a circulation of 700,000. That’s greater than Flex, MuscleMag, Muscle & Fitness, Ironman and Muscular Development combined! I Guaranteed
Exposure to Supplement Consumers. Muscle & Body is distributed to GNC’s most committed customers for
immediate impact. I Instant
Boost in Sales. Muscle & Body has been proven to increase sales at retail outlets by as much as 40%! I A Starring Role at The Arnold Sports Festival. Muscle & Body is the official magazine of the Arnold Sports Festival. I Increased Coordination with In-Store Promotions. Muscle & Body is able to market product categories that coincide with GNC store promotions.
I More
Makeovers. Muscle & Body features frequent makeovers that have attracted thousands of responses from readers who
religiously follow the programs. I Maximum
Message Impact. With Muscle & Body’s condensed page count, advertisers don’t have their messages lost in the clutter
of bloated magazines of lesser circulation. I More
Added Value. Muscle & Body offers numerous opportunities to feature your packaging in editorial content and physique
makeovers, providing high-impact brand exposure to a huge monthly readership.
I Flip-Book
Promotion. Every month, Muscle & Body will feature WellBella magazine on its “flip side,” thus increasing opportunities
to market to a larger, more diverse audience. I Cross-Marketing
with Real Fighter’s MMA Readership. With Real Fighter magazine, Basic Media Group has extensive reach into
the MMA audience, a hot target market for sports-nutrition products. I Converting Consumers to Advocacy. By regularly urging readers to get involved in protecting their freedom to purchase and use sports supplements, Muscle & Body will rally grassroots support to protect dietary supplements from regulation and misinformation.
By providing clear, direct service journalism, Muscle & Body helps readers achieve measurable results, thus reinforcing their buying decisions and spurring them on to more participation in the marketplace. Muscle & Body is the closest to a sure thing that you’ll find in today’s crowded media streams. Where you put your advertising or marketing dollars is one of the most important decisions you make. Why wouldn’t you go with a sure thing? Best,
Jim Schmaltz EDITOR IN CHIEF
demographics TARGETED READERS % of Muscle & Body Readers:
Men
76%
Median Age
35.0
Married
52%
Attended/Graduated College+
77%
Graduated College+
51%
Employed
84%
Professional/Managerial
38%
Average Number of People in Household
2.8
Median Household Income
$68,600
Average Household Income
$72,900
READERSHIP QUALITY Actions Taken in the Last 12 Months: 98% Taken Any Action (Net)
88% Bought/Ordered Product/Service
MUSCLE & BODY READERS ARE PRIME CONSUMER TARGETS. I
They have a median age of 35 and an average household income of $72,900.
85% Discussed an Article or Referred Someone to It
I
Nearly half (48%) are single, 12% above the U.S. average.
74% Cut Something Out (Coupon, Article, Ad, Recipe)
I
They are more educated than the average U.S. adult, with 51% having graduated college or
69% Used Ads/Articles for Ideas
52% Visited a Specific Store
more, with a U.S. index of 159.
readership profile
FITNESS ENTHUSIASTS I
I
97% of Muscle & Body readers engaged in a regular exercise program in the last 12 months. 72% of Muscle & Body readers use meal-replacement supplements, with an index of 618.
I
97% of Muscle & Body readers engage in a regular exercise program at least 2+ times per week.
I
67% of Muscle & Body readers use energy/nutrition bars, which is 625% above the national average.
I
Percentage of Muscle & Body readers who engage in the following physical fitness programs 2 or more times per week: • Strength Training
99%
• Aerobic Exercise
94%
• Stretching & Flexibility
91%
editorial calendar
EDITORIAL CONTACT Jim Schmaltz, Editor in Chief, jschmaltz@basicmediagroup.com
themes/specials
issue
January AD CLOSE: 11/5/09 MATERIALS: 11/10/09
February AD CLOSE: 12/01/09 MATERIALS: 12/4/09
themes/specials
issue
July
Get in Gear for the Year: 2010 Muscle Makeover
The Strength Issue: Power workouts and supplements
AD CLOSE: 5/6/10 MATERIALS: 5/11/10
August
Winter Olympics Special: Alison Baver and the U.S. Team
The Energy Issue: Enhance Stamina
AD CLOSE: 6/4/10 MATERIALS: 6/9/10
September
March AD CLOSE: 1/6/10 MATERIALS: 1/11/10
April AD CLOSE: 2/4/10 MATERIALS: 2/9/10
May AD CLOSE: 3/3/10 MATERIALS: 3/8/10
Special Arnold Sports Festival Issue!
Testosterone Boosters
AD CLOSE: 7/6/10 MATERIALS: 7/9/10
October
The Mass Issue: How To Pack on Muscle
Supplement Day Planner
AD CLOSE: 8/6/10 MATERIALS: 8/11/10
November
The Abs Issue: Get Ripped in Time for Summer
The Endurance Issue: Go Longer, Farther
AD CLOSE: 9/7/10 MATERIALS: 9/10/10
December
June AD CLOSE: 4/7/10 MATERIALS: 4/12/10
M&B Guide to New Supplements
Workout Nutrition: Nutrient Timing Done Right
AD CLOSE: 10/5/10 MATERIALS: 10/8/10
MUSCLE & BODY: Cutting-edge information from the industry’s top experts Ask your rep about our makeover programs, online marketing and added-value product-placement opportunities in each issue. //////////muscletalk ///muscletalk ///////////////////////////////top //////shelf /////////////////////////////////////////////////////
‹TEEN›
DREAMS MAKEOVER
The Participants: Dreams Come True
‹FINAL RESULTS›
Our group of teens and men will now go their separate ways, but the bodies they’ve developed and the tools they’ve
‹TEEN›
DREA MS MAKEOVER
acquired on this remarkable three-month journey will stay with them. Some in our group of competitive bodybuilders have already earned winning trophies as a result of their hard work during this program (see next month’s issue for
THE SUPPL GAINS & ENERGY
‹FINAL RESU LTS›
details on the successes of our onstage contestants). We’ll continue to follow the young competitors in the future.
THE COMPETITORS // LOOKING FORWARD TO MORE SHOWS
‹ AGE › 19 ‹ REWARD › Won the Teen Mr. Pittsburgh. He’s ready for more.
JOSH BELFIORE
DAVE HAWK JR.
‹ AGE › 19 ‹ REWARD › Won his weight class at the NPC Teen Nationals.
‹ START › ‹ AFTER 12 WEEKS ›
210 lbs 17” 47” 35.5” 23.5”
181 lbs 18” 50.5” 30” 25”
‹ START › ‹ AFTER 12 WEEKS ›
Weight Arms Chest Waist Quads
180 lbs 16.75” 38” 33” 24.25”
163 lbs 17.25” 43.25” 30” 26”
‹ START › ‹ AFTER 12 WEEKS ›
Weight Arms Chest Waist Quads
191 lbs 17” 41.5” 33” 22.5”
186 lbs 18” 46” 30.5” 24.5”
48
High-Profile Placement in the “Official Magazine of the Arnold Schwarzenegger Classic.” Muscle & Body earned this distinction, offering you greater brand identification and cross-promotional opportunities with the elite of the industry.
191 lbs 16.5” 41” 33.5” 22.5”
195 lbs 18” 45” 33” 24”
Muscle & Body September 2006
Weight Arms Chest Waist Quads
285 lbs 18.5” 51” 40” 26”
265 lbs 19.25” 55” 36” 27.25”
›› With short rest periods between sets, the team burned off an incredible amount of fat while doing their strength training in the weight room.
3
GREG KRAMER
‹ START › ‹ AFTER 12 WEEKS ›
he Transformatio n participants
MONTH
‹ START › ‹ AFTER 12 WEEKS ›
›› SCITEC’S
PROTEIN DELITE
What’s In Store Check out the latest in advanced supplement technology.
Scitec’s Protein Delite was used as 50% of the athlete’s protein intake to ensure that the protein requirements this challenging program of were met for muscle gains.
›› LEE LABRADA’S
SUPERCHARGE
This innovative creatine powder is boosted with arginine, taurine, caffeine and humanofort (a growth factor derived from eggs). SuperCharge increased strength by up to 15% and gave the guys an incredible pump.
›› GARDEN OF LIFE’S
FYI RESTORE
This is a highly effective blend of plant extracts act as digestive enzymes that and help the body protein and other use nutrients more efficiently.
›› BODYTECH’S
BCAAS & GLUTAMINE
These essential amino acids help to speed recovery while also providing additional muscle energy for workouts.
›› MHP’S
T-BOMB II
This powerful hormone activator helps boosts testosterone levels. freeT-Bomb II is an advanced ment reserved for supplethose who are at least 21 years old.
›› XYIENCE’S
XELERATE
Not only did Xelerate give the participants a thermogenic effect and raise their body temperatures fat, but it also reduced to burn hunger.
Muscle & Body
This new energy drink delivers an instant nutrientpacked spark, with a pleasing taste.
›› JAN TANA’S
ON STAGE COLOR
September 2006
The Protein Express /// MYOZENE by BioQuest takes the road
pumped mass without the bloat, by combining glutamine-AKG with creatine ethylester malate and Cinnulin-PF to massively and immediately volumize your muscles. For best results, take 1 serving of CellMass immediately after your workout.
less traveled when it comes to protein digestion. This unique anabolic mixture of protein hydrolysates shuttles aminos to your muscles incredibly fast. The postworkout protein window can be small, so MyoZene is the ideal after-iron beverage.
Immediate Gains
Oats Gone Wild
/// Creatine keeps getting better. SIZEON by Gaspari Nutrition utilizes cutting-edge creatine gluconate, a highly efficient form of the proven muscle builder. It also includes a plethora of other potent muscle-enhancers to provide an almost immediate pump that lasts for hours.
/// A hot protein-packed breakfast ready in less than one minute? That’s what you get with ELITE OATS ‘N MORE from Dymatize Nutrition. Each packet contains traditional instant oatmeal blended with more than 34 g of whey protein and loaded with soluble fiber.
The Natural Way
Serious Firepower
/// Much more than your standard onea-day vitamin, Garden of Life’s LIVING MULTI MEN’S FORMULA is made from the finest food sources of each nutrient. Created specifically for men, it contains valuable cancer-fighting antioxidants, such as lycopene and selenium.
/// NO-SHOTGUN by VPX is a doublebarreled blast of high-caliber energizers and muscle builders in one supplement. BCAAs, creatine, arginine and beta-alanine are combined with ethyl-ester technology for insane absorption. It is finished with VPX’s legendary Redline energy formula.
Tag Team
Gut Instinct
/// CELL-TECH HARDCORE and NITRO-TECH
/// Glutamine is the strong, silent type of supplement, but it only works if your body absorbs it. GLUTAMINE-SR by MHP is a special patented formula that travels through your stomach untouched to deliver 100% of its anabolic and anticatabolic properties to your muscles.
tag team since Mr. T and Hulk Hogan. Thanks to new technology, protein and creatine particles are so microscopic, they are infused into the bloodstream and enter the muscles instantaneously.
XENERGY
52
Bigger Means Better /// CELLMASS by BSN promotes lean,
HARDCORE by MuscleTech is the baddest
›› XYIENCE’S
››
Weight Arms Chest Waist Quads
‹ AGE › 23 ‹ REWARD › Ready to compete in his first amateur show.
CODY FEICK
MONTH
››
‹ AGE › 21 ‹ REWARD › After one contest, he’s on his way to another.
T
lived mostly on plain baked or grilled chicken, plain spinach or lettuce, plain steamed vegetables, plain brown rice, plain yams, plain everything. While that may sound like a pretty typical, if strict, diet, losing body fat as a bodybuilder isn’t quite as simple as what the average person does to slim down. This is where the importance of supplements come in. The intense physical demands of this program require nutritional support that far exceeds what can be obtained solely from a whole-food diet. To the right is the lineup of supplements that have helped the participants add muscle and cut fat, while also providing energy and the benefits of vasodilation for a greater pump. (Note: Some supplements aren’t recommended for athletes under 18 years of age.) The program also included Jan Tana’s collection of On Stage Color tanning products, which were used on the participant s in our final photographs on pages 48 and 50. This cutting-edge bronzing application dramatical ly brought out the musculature of the newly built physiques in our program. Visit www.muscleandbodym ag.com to find out more details on the entire Transform ation program.
3
Weight Arms Chest Waist Quads
MIKE BOZILJEVAC
‹ AGE › 21 ‹ REWARD › Won his class at the NPC Collegiate Nationals.
EMENTS // BOOSTING
26
Muscle & Body November 2006
Despite the summer sun, most of the Transformati participants were on paler than the Abominable before using this safe Snowman and natural tanning cream that applies easily and washes off without incident.
Makeovers and Transformations Muscle & Body will offer opportunities for advertisers to feature products in specially designed makeover programs. Here, products do more than appear on the page — they become integral to creating successful results in real people.
Be on the Top Shelf! Get your product noticed in M&B‘s “Top Shelf” promotion, a monthly department that includes a product image and a 50-word write-up, providing an editorial platform for your marketing message.
In Sync with In-store Promotions M&B will coordinate with GNC to synchronize editorial with in-store sales specials. Inspiring and educating consumers while offering retail incentives will deliver a potent marketing combination.
2009-10 rate card effective November 2009 • circulation statement furnished upon request
Four Color
1X
3X
6X
12X
Full Page
$23,000
$22,400
$21,300
$19,500
2/3 Page
17,600
16,900
15,800
14,700
1/2 Page
14,100
13,400
12,700
11,700
1/3 Page
10,600
10,100
9,500
8,800
Cover Premium
Frequency Discount
% premium charge for the following per issue
% off earned frequency rates for additional pages per issue
Cover 2
20%
Additional One Page
5%
Guaranteed Position
15%
Additional Two Pages
8%
Additional Three Pages
11%
Additional Four Pages
16%
Covers and premium-position pages do not qualify for “additional full page” discounts.
“Earned frequency rate” refers to the number of insertions placed within 12 consecutive monthly issues.
2009-10 CLOSING DATES Space
Material
Month
Space
Material
Premier
10/1/09
10/7/09
July
5/6/10
5/11/10
January
11/5/09
11/10/09
August
6/4/10
6/9/10
February
12/1/09
12/4/09
September
7/6/10
7/9/10
March
1/6/10
1/11/10
October
8/6/10
8/11/10
April
2/4/10
2/9/10
November
9/7/10
9/10/10
May
3/3/10
3/8/10
December
10/5/10
10/08/10
June
4/7/10
4/12/10
Month
TERMS AND CONDITIONS 1) Advertising will not be published without an insertion order or written authorization. All insertion orders must arrive at the Publication by the closing date of said issue. 2) If a change of copy is not received in accordance with reserved space, previous copy will be inserted. 3) Advertiser and/or its agency assumes liability for all content, including illustrations, of advertisements printed and also assumes responsibility for any claims arising therefrom made against the Publisher. 4) Advertisers billed at the contract rate who fail to fulfill such contract will be short-rated at the rate earned. 5) Both the advertiser and its designated agency are responsible for paying all duly authorized advertising. 6) Invoices are due net 30 days. 7) Advertiser agrees to pay costs involved pursuant to collection. 8) Past-due accounts are subject to 1.5% service charge per month. 9) Publisher shall not be liable for any costs or damages if for any reason it fails to publish advertisement. 10) Publisher’s liability for an error will not exceed the cost of the space. 11) Cancellations by the advertiser or its agency are not acceptable after the closing date. Cover schedules may be canceled only on a 60-day notice before closing. Larger units prevail when determining premium cover positions. 12) No conditions appearing on the contract, order or copy that conflict with the Publisher’s policies will be binding on the Publisher. 13) Acceptance of all advertising is subject to Publisher’s approval. Publisher reserves the right to reject any advertisement it deems unsuitable. 14) Alterations to ad materials will be billed to advertiser or its agency noncommissionable. 15) A commission of 15% is granted to recognized advertising agencies on space and color charges if paid within 30 days after publication. Special positions and production costs are noncommissionable.
ADVERTISING SALES OFFICES Director of Advertising Operations Jerry D. McCall 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7545 fax: (310) 445-7586 jmccall@basicmediagroup.com Regional Sales Manager Brian Hallisey 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7524 fax: (310) 445-7586 bhallisey@basicmediagroup.com Regional Sales Manager Tammy Simpson 198 Lemon Grove Drive Fallbrook, CA 92028 tel: (760) 731-9923 cell: (760) 801-9063 tsimpson@basicmediagroup.com New Business Development David Hawk tel: (412) 364-9446 cell: (412) 736-2645 dhawk@basicmediagroup.com davehawk1@comcast.net Main Office Number (310) 445-7500
ad policy Muscle & Body magazine will adhere to the following advertising guidelines: 1. We will not accept any advertising that features: I
Sexually explicit materials
I
Unsubstantiated medical or drug claims
I
Content not consistent with the editorial/graphic integrity of the magazine
I
Material that doesn’t meet the standards of good taste
I
Direct advertiser comparisons or competitive comparison claims
I
Direct-order (endemic) telephone numbers (toll-free numbers allowed for product information and how to find local retailers only); direct-order Web sites, including links to online retailers
I
Mass-market/general merchandiser/online retailer logos
I
Mention of drugstore/pharmacy/general merchandiser/retail outlets
2. The Publisher reserves the right to place the word “advertisement,” centered and in 10 pt. or larger type, on ad materials that, in the Publisher’s opinion, resemble editorial matter, or to request advertiser to do the same. 3. All advertising claims must adhere to federal guidelines and must be substantiated by documentation acceptable to the appropriate federal agency. 4. Advertising rates are subject to change without notice. Advertisers and advertising agencies are jointly responsible for payment of all insertions. 5. Cancellations are not accepted and copy corrections are not guaranteed after closing date. Requested positions are not guaranteed unless stated as a paid preferred position at a premium. 6. Billing with approved credit: Net terms are 30 days from invoice date. All accounts over 45 days are subject to withdrawal. (New advertisers must prepay, which is due with ad materials.) 7. Basic Media Group and Muscle & Body reserve the right to refuse, without explanation, any ads that they deem unacceptable. 8. Furnished Materials: See Digital File Specs sheet.
mechanicals MECHANICAL SPECIFICATIONS Magazine trim size: 8” x 101⁄2” FULL PAGE
2-PAGE SPREAD
Live area: 73⁄8” x 97⁄8” Spread trim size: 16” x 101⁄2” Bleed: Allow 1⁄8” on all outside edges. (No charge for bleed.)
ad/trim size 16” X 10 1/2” live area 15 3/8” X 9 7/8” allow 1/8” beyond trim for bleed
ad/trim size 8” X 10 1/2” live area 7 3/8” X 9 7/8” allow 1/8” beyond trim for bleed
Live matter not intended to bleed. Must be at least 5⁄16” inside trim.
FILE NAMING CONVENTION 2/3 PAGE
1/3 PAGE
VERTICAL
VERTICAL
Issue month and year > advertiser name > magazine code (MB) ex.: Jan09AdvertiserNameMB
1/2 PAGE HORIZONTAL
ad size 7” X 4 7/8” no bleed
ad size 4 1/2” X 9 1/2” no bleed
INSTRUCTIONS/ STANDARDS FOR MUSCLE & BODY
ad size 2 1/4” X 9 1/2” no bleed
I
MECHANICAL REQUIREMENTS Ad Size
Live Area
Bleed Size
153⁄8” x 97⁄8”
161⁄4” x 103⁄4”
Full page
73⁄8” x 97⁄8”
81⁄4” x 103⁄4”
2/3 page
41⁄2” x 91⁄2”
not available
1/2 page (horiz)
7” x 47⁄8”
not available
1/3 page (vert)
21⁄4” x 91⁄2”
not available
2-page spread
colors must be in CMYK mode. I
I
Premier
10/08/09
January February
Month
Supply single pages and/or spreads with type broken for gutter.
I
Single-page image area should be no more than trim plus bleed.
I
Material
Four-color solids should not exceed SWOP density of 300%.
2009-10 MATERIAL DUE Month
All images/scans and Pantone
Keep all registration marks, color bars and crop lines outside of 4C bleed.
Material
July
5/11/10
11/10/09
August
6/9/10
12/4/09
September
7/9/10
March
1/11/10
October
8/11/10
April
2/9/10
November
9/10/10
May
3/8/10
December
10/08/10
June
4/12/10
This information is also available online at www.quadarm.com.
I
All digital files will be retained for 13 months.
digital file specs DIGITAL FILES & PROOFING
ELECTRONIC FILE TRANSFERS
Digital files
late, last-minute ads or changes to ads BMG has already received.
Recommended media: FTP
Please name the files using the Basic Media Group naming convention
Acceptable media: CD-ROM, DVD
as outlined in the Labeling Requirements specifications.
The FTP site can be used to receive ads on a regular basis or for
Acceptable file types: QuarkXpress or InDesign (including native files)
Basic Media Group must be notified in advance via e-mail to
and High-Resolution PDF
production@basicmediagroup.com. 1. When will the ad be FTP’d?
Digital proofing
2. What is the name of your ad or product?
Basic Media Group requires that
3. What is your contact information in case the file is corrupt or we have
all ads be accompanied by either a press color proof or provided high-res PDF.
questions? 4. Let us know if you are FTPing a PDF of your ad or if we will receive a color-match print in the mail the following business day. If you are sending a color-match print, see the Material Shipment section for
LABELING REQUIREMENTS
mailing instructions, etc.
I
Issue date and advertiser name
I
Agency name, agency contact and
Instructions for PC users
Instructions for Mac users
phone number
sending a file to
sending a file to
Vendor name, vendor contact and
Basic Media Group via FTP
Basic Media Group via FTP 1. Locate your FTP client
I
phone number I
Return address for materials
1. Launch Internet Explorer.
I
Directory printout of disk contents
2. Type in the address field:
I
List of contents
MATERIAL SHIPMENT Basic Media Group 11050 Santa Monica Blvd, Suite 125 Los Angeles, CA 90025 Tami Packley Georgeff
ftp.basicmediagroup.com. 3. A logon prompt will appear:
(example: Fetch) and create a new site called BMG. 2. The address is:
Username = advertiser
ftp.basicmediagroup.com.
Password = advertiser
3. A logon prompt will appear:
4. Drag the file to your Internet
Username = advertiser
Explorer window and watch
Password = advertiser
the files transfer.
4. Use the transfer function
tel: (310) 445-7560
of your software to upload
production@basicmediagroup.com
the files.
This information is also available online at www.quadarm.com.