Muscle and Body 2010 Media Kit

Page 1

CONTENTS

2 editor’s letter 3 demographics 4 readership profile 5 editorial calendar 6 rate card 7 ad policy 8 mechanicals 9 digital file specs

media kit


Muscle & Body and GNC A Marketing Dream Team It was only a matter of time: The world’s top supplement retailer is joining forces with the world’s top supplement publication. Muscle & Body magazine is teaming up with General Nutrition Centers to create a uniquely powerful marketing tool for the sports-nutrition industry. It’s a potent hybrid: a direct-marketing vehicle with newsstand glossy quality. Muscle & Body doesn’t just raise the visibility of your brand — it sells your products. It’s the only fitness and sports-nutrition magazine that guarantees buyers. Nobody else can make that claim. Here’s why. I Massive Circulation. Muscle & Body has a circulation of 700,000. That’s greater than Flex, MuscleMag, Muscle & Fitness, Ironman and Muscular Development combined! I Guaranteed

Exposure to Supplement Consumers. Muscle & Body is distributed to GNC’s most committed customers for

immediate impact. I Instant

Boost in Sales. Muscle & Body has been proven to increase sales at retail outlets by as much as 40%! I A Starring Role at The Arnold Sports Festival. Muscle & Body is the official magazine of the Arnold Sports Festival. I Increased Coordination with In-Store Promotions. Muscle & Body is able to market product categories that coincide with GNC store promotions.

I More

Makeovers. Muscle & Body features frequent makeovers that have attracted thousands of responses from readers who

religiously follow the programs. I Maximum

Message Impact. With Muscle & Body’s condensed page count, advertisers don’t have their messages lost in the clutter

of bloated magazines of lesser circulation. I More

Added Value. Muscle & Body offers numerous opportunities to feature your packaging in editorial content and physique

makeovers, providing high-impact brand exposure to a huge monthly readership.

I Flip-Book

Promotion. Every month, Muscle & Body will feature WellBella magazine on its “flip side,” thus increasing opportunities

to market to a larger, more diverse audience. I Cross-Marketing

with Real Fighter’s MMA Readership. With Real Fighter magazine, Basic Media Group has extensive reach into

the MMA audience, a hot target market for sports-nutrition products. I Converting Consumers to Advocacy. By regularly urging readers to get involved in protecting their freedom to purchase and use sports supplements, Muscle & Body will rally grassroots support to protect dietary supplements from regulation and misinformation.

By providing clear, direct service journalism, Muscle & Body helps readers achieve measurable results, thus reinforcing their buying decisions and spurring them on to more participation in the marketplace. Muscle & Body is the closest to a sure thing that you’ll find in today’s crowded media streams. Where you put your advertising or marketing dollars is one of the most important decisions you make. Why wouldn’t you go with a sure thing? Best,

Jim Schmaltz EDITOR IN CHIEF


demographics TARGETED READERS % of Muscle & Body Readers:

Men

76%

Median Age

35.0

Married

52%

Attended/Graduated College+

77%

Graduated College+

51%

Employed

84%

Professional/Managerial

38%

Average Number of People in Household

2.8

Median Household Income

$68,600

Average Household Income

$72,900

READERSHIP QUALITY Actions Taken in the Last 12 Months: 98% Taken Any Action (Net)

88% Bought/Ordered Product/Service

MUSCLE & BODY READERS ARE PRIME CONSUMER TARGETS. I

They have a median age of 35 and an average household income of $72,900.

85% Discussed an Article or Referred Someone to It

I

Nearly half (48%) are single, 12% above the U.S. average.

74% Cut Something Out (Coupon, Article, Ad, Recipe)

I

They are more educated than the average U.S. adult, with 51% having graduated college or

69% Used Ads/Articles for Ideas

52% Visited a Specific Store

more, with a U.S. index of 159.


readership profile

FITNESS ENTHUSIASTS I

I

97% of Muscle & Body readers engaged in a regular exercise program in the last 12 months. 72% of Muscle & Body readers use meal-replacement supplements, with an index of 618.

I

97% of Muscle & Body readers engage in a regular exercise program at least 2+ times per week.

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67% of Muscle & Body readers use energy/nutrition bars, which is 625% above the national average.

I

Percentage of Muscle & Body readers who engage in the following physical fitness programs 2 or more times per week: • Strength Training

99%

• Aerobic Exercise

94%

• Stretching & Flexibility

91%


editorial calendar

EDITORIAL CONTACT Jim Schmaltz, Editor in Chief, jschmaltz@basicmediagroup.com

themes/specials

issue

January AD CLOSE: 11/5/09 MATERIALS: 11/10/09

February AD CLOSE: 12/01/09 MATERIALS: 12/4/09

themes/specials

issue

July

Get in Gear for the Year: 2010 Muscle Makeover

The Strength Issue: Power workouts and supplements

AD CLOSE: 5/6/10 MATERIALS: 5/11/10

August

Winter Olympics Special: Alison Baver and the U.S. Team

The Energy Issue: Enhance Stamina

AD CLOSE: 6/4/10 MATERIALS: 6/9/10

September

March AD CLOSE: 1/6/10 MATERIALS: 1/11/10

April AD CLOSE: 2/4/10 MATERIALS: 2/9/10

May AD CLOSE: 3/3/10 MATERIALS: 3/8/10

Special Arnold Sports Festival Issue!

Testosterone Boosters

AD CLOSE: 7/6/10 MATERIALS: 7/9/10

October

The Mass Issue: How To Pack on Muscle

Supplement Day Planner

AD CLOSE: 8/6/10 MATERIALS: 8/11/10

November

The Abs Issue: Get Ripped in Time for Summer

The Endurance Issue: Go Longer, Farther

AD CLOSE: 9/7/10 MATERIALS: 9/10/10

December

June AD CLOSE: 4/7/10 MATERIALS: 4/12/10

M&B Guide to New Supplements

Workout Nutrition: Nutrient Timing Done Right

AD CLOSE: 10/5/10 MATERIALS: 10/8/10

MUSCLE & BODY: Cutting-edge information from the industry’s top experts Ask your rep about our makeover programs, online marketing and added-value product-placement opportunities in each issue. //////////muscletalk ///muscletalk ///////////////////////////////top //////shelf /////////////////////////////////////////////////////

‹TEEN›

DREAMS MAKEOVER

The Participants: Dreams Come True

‹FINAL RESULTS›

Our group of teens and men will now go their separate ways, but the bodies they’ve developed and the tools they’ve

‹TEEN›

DREA MS MAKEOVER

acquired on this remarkable three-month journey will stay with them. Some in our group of competitive bodybuilders have already earned winning trophies as a result of their hard work during this program (see next month’s issue for

THE SUPPL GAINS & ENERGY

‹FINAL RESU LTS›

details on the successes of our onstage contestants). We’ll continue to follow the young competitors in the future.

THE COMPETITORS // LOOKING FORWARD TO MORE SHOWS

‹ AGE › 19 ‹ REWARD › Won the Teen Mr. Pittsburgh. He’s ready for more.

JOSH BELFIORE

DAVE HAWK JR.

‹ AGE › 19 ‹ REWARD › Won his weight class at the NPC Teen Nationals.

‹ START › ‹ AFTER 12 WEEKS ›

210 lbs 17” 47” 35.5” 23.5”

181 lbs 18” 50.5” 30” 25”

‹ START › ‹ AFTER 12 WEEKS ›

Weight Arms Chest Waist Quads

180 lbs 16.75” 38” 33” 24.25”

163 lbs 17.25” 43.25” 30” 26”

‹ START › ‹ AFTER 12 WEEKS ›

Weight Arms Chest Waist Quads

191 lbs 17” 41.5” 33” 22.5”

186 lbs 18” 46” 30.5” 24.5”

48

High-Profile Placement in the “Official Magazine of the Arnold Schwarzenegger Classic.” Muscle & Body earned this distinction, offering you greater brand identification and cross-promotional opportunities with the elite of the industry.

191 lbs 16.5” 41” 33.5” 22.5”

195 lbs 18” 45” 33” 24”

Muscle & Body September 2006

Weight Arms Chest Waist Quads

285 lbs 18.5” 51” 40” 26”

265 lbs 19.25” 55” 36” 27.25”

›› With short rest periods between sets, the team burned off an incredible amount of fat while doing their strength training in the weight room.

3

GREG KRAMER

‹ START › ‹ AFTER 12 WEEKS ›

he Transformatio n participants

MONTH

‹ START › ‹ AFTER 12 WEEKS ›

›› SCITEC’S

PROTEIN DELITE

What’s In Store Check out the latest in advanced supplement technology.

Scitec’s Protein Delite was used as 50% of the athlete’s protein intake to ensure that the protein requirements this challenging program of were met for muscle gains.

›› LEE LABRADA’S

SUPERCHARGE

This innovative creatine powder is boosted with arginine, taurine, caffeine and humanofort (a growth factor derived from eggs). SuperCharge increased strength by up to 15% and gave the guys an incredible pump.

›› GARDEN OF LIFE’S

FYI RESTORE

This is a highly effective blend of plant extracts act as digestive enzymes that and help the body protein and other use nutrients more efficiently.

›› BODYTECH’S

BCAAS & GLUTAMINE

These essential amino acids help to speed recovery while also providing additional muscle energy for workouts.

›› MHP’S

T-BOMB II

This powerful hormone activator helps boosts testosterone levels. freeT-Bomb II is an advanced ment reserved for supplethose who are at least 21 years old.

›› XYIENCE’S

XELERATE

Not only did Xelerate give the participants a thermogenic effect and raise their body temperatures fat, but it also reduced to burn hunger.

Muscle & Body

This new energy drink delivers an instant nutrientpacked spark, with a pleasing taste.

›› JAN TANA’S

ON STAGE COLOR

September 2006

The Protein Express /// MYOZENE by BioQuest takes the road

pumped mass without the bloat, by combining glutamine-AKG with creatine ethylester malate and Cinnulin-PF to massively and immediately volumize your muscles. For best results, take 1 serving of CellMass immediately after your workout.

less traveled when it comes to protein digestion. This unique anabolic mixture of protein hydrolysates shuttles aminos to your muscles incredibly fast. The postworkout protein window can be small, so MyoZene is the ideal after-iron beverage.

Immediate Gains

Oats Gone Wild

/// Creatine keeps getting better. SIZEON by Gaspari Nutrition utilizes cutting-edge creatine gluconate, a highly efficient form of the proven muscle builder. It also includes a plethora of other potent muscle-enhancers to provide an almost immediate pump that lasts for hours.

/// A hot protein-packed breakfast ready in less than one minute? That’s what you get with ELITE OATS ‘N MORE from Dymatize Nutrition. Each packet contains traditional instant oatmeal blended with more than 34 g of whey protein and loaded with soluble fiber.

The Natural Way

Serious Firepower

/// Much more than your standard onea-day vitamin, Garden of Life’s LIVING MULTI MEN’S FORMULA is made from the finest food sources of each nutrient. Created specifically for men, it contains valuable cancer-fighting antioxidants, such as lycopene and selenium.

/// NO-SHOTGUN by VPX is a doublebarreled blast of high-caliber energizers and muscle builders in one supplement. BCAAs, creatine, arginine and beta-alanine are combined with ethyl-ester technology for insane absorption. It is finished with VPX’s legendary Redline energy formula.

Tag Team

Gut Instinct

/// CELL-TECH HARDCORE and NITRO-TECH

/// Glutamine is the strong, silent type of supplement, but it only works if your body absorbs it. GLUTAMINE-SR by MHP is a special patented formula that travels through your stomach untouched to deliver 100% of its anabolic and anticatabolic properties to your muscles.

tag team since Mr. T and Hulk Hogan. Thanks to new technology, protein and creatine particles are so microscopic, they are infused into the bloodstream and enter the muscles instantaneously.

XENERGY

52

Bigger Means Better /// CELLMASS by BSN promotes lean,

HARDCORE by MuscleTech is the baddest

›› XYIENCE’S

››

Weight Arms Chest Waist Quads

‹ AGE › 23 ‹ REWARD › Ready to compete in his first amateur show.

CODY FEICK

MONTH

››

‹ AGE › 21 ‹ REWARD › After one contest, he’s on his way to another.

T

lived mostly on plain baked or grilled chicken, plain spinach or lettuce, plain steamed vegetables, plain brown rice, plain yams, plain everything. While that may sound like a pretty typical, if strict, diet, losing body fat as a bodybuilder isn’t quite as simple as what the average person does to slim down. This is where the importance of supplements come in. The intense physical demands of this program require nutritional support that far exceeds what can be obtained solely from a whole-food diet. To the right is the lineup of supplements that have helped the participants add muscle and cut fat, while also providing energy and the benefits of vasodilation for a greater pump. (Note: Some supplements aren’t recommended for athletes under 18 years of age.) The program also included Jan Tana’s collection of On Stage Color tanning products, which were used on the participant s in our final photographs on pages 48 and 50. This cutting-edge bronzing application dramatical ly brought out the musculature of the newly built physiques in our program. Visit www.muscleandbodym ag.com to find out more details on the entire Transform ation program.

3

Weight Arms Chest Waist Quads

MIKE BOZILJEVAC

‹ AGE › 21 ‹ REWARD › Won his class at the NPC Collegiate Nationals.

EMENTS // BOOSTING

26

Muscle & Body November 2006

Despite the summer sun, most of the Transformati participants were on paler than the Abominable before using this safe Snowman and natural tanning cream that applies easily and washes off without incident.

Makeovers and Transformations Muscle & Body will offer opportunities for advertisers to feature products in specially designed makeover programs. Here, products do more than appear on the page — they become integral to creating successful results in real people.

Be on the Top Shelf! Get your product noticed in M&B‘s “Top Shelf” promotion, a monthly department that includes a product image and a 50-word write-up, providing an editorial platform for your marketing message.

In Sync with In-store Promotions M&B will coordinate with GNC to synchronize editorial with in-store sales specials. Inspiring and educating consumers while offering retail incentives will deliver a potent marketing combination.


2009-10 rate card effective November 2009 • circulation statement furnished upon request

Four Color

1X

3X

6X

12X

Full Page

$23,000

$22,400

$21,300

$19,500

2/3 Page

17,600

16,900

15,800

14,700

1/2 Page

14,100

13,400

12,700

11,700

1/3 Page

10,600

10,100

9,500

8,800

Cover Premium

Frequency Discount

% premium charge for the following per issue

% off earned frequency rates for additional pages per issue

Cover 2

20%

Additional One Page

5%

Guaranteed Position

15%

Additional Two Pages

8%

Additional Three Pages

11%

Additional Four Pages

16%

Covers and premium-position pages do not qualify for “additional full page” discounts.

“Earned frequency rate” refers to the number of insertions placed within 12 consecutive monthly issues.

2009-10 CLOSING DATES Space

Material

Month

Space

Material

Premier

10/1/09

10/7/09

July

5/6/10

5/11/10

January

11/5/09

11/10/09

August

6/4/10

6/9/10

February

12/1/09

12/4/09

September

7/6/10

7/9/10

March

1/6/10

1/11/10

October

8/6/10

8/11/10

April

2/4/10

2/9/10

November

9/7/10

9/10/10

May

3/3/10

3/8/10

December

10/5/10

10/08/10

June

4/7/10

4/12/10

Month

TERMS AND CONDITIONS 1) Advertising will not be published without an insertion order or written authorization. All insertion orders must arrive at the Publication by the closing date of said issue. 2) If a change of copy is not received in accordance with reserved space, previous copy will be inserted. 3) Advertiser and/or its agency assumes liability for all content, including illustrations, of advertisements printed and also assumes responsibility for any claims arising therefrom made against the Publisher. 4) Advertisers billed at the contract rate who fail to fulfill such contract will be short-rated at the rate earned. 5) Both the advertiser and its designated agency are responsible for paying all duly authorized advertising. 6) Invoices are due net 30 days. 7) Advertiser agrees to pay costs involved pursuant to collection. 8) Past-due accounts are subject to 1.5% service charge per month. 9) Publisher shall not be liable for any costs or damages if for any reason it fails to publish advertisement. 10) Publisher’s liability for an error will not exceed the cost of the space. 11) Cancellations by the advertiser or its agency are not acceptable after the closing date. Cover schedules may be canceled only on a 60-day notice before closing. Larger units prevail when determining premium cover positions. 12) No conditions appearing on the contract, order or copy that conflict with the Publisher’s policies will be binding on the Publisher. 13) Acceptance of all advertising is subject to Publisher’s approval. Publisher reserves the right to reject any advertisement it deems unsuitable. 14) Alterations to ad materials will be billed to advertiser or its agency noncommissionable. 15) A commission of 15% is granted to recognized advertising agencies on space and color charges if paid within 30 days after publication. Special positions and production costs are noncommissionable.

ADVERTISING SALES OFFICES Director of Advertising Operations Jerry D. McCall 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7545 fax: (310) 445-7586 jmccall@basicmediagroup.com Regional Sales Manager Brian Hallisey 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7524 fax: (310) 445-7586 bhallisey@basicmediagroup.com Regional Sales Manager Tammy Simpson 198 Lemon Grove Drive Fallbrook, CA 92028 tel: (760) 731-9923 cell: (760) 801-9063 tsimpson@basicmediagroup.com New Business Development David Hawk tel: (412) 364-9446 cell: (412) 736-2645 dhawk@basicmediagroup.com davehawk1@comcast.net Main Office Number (310) 445-7500


ad policy Muscle & Body magazine will adhere to the following advertising guidelines: 1. We will not accept any advertising that features: I

Sexually explicit materials

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Unsubstantiated medical or drug claims

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Content not consistent with the editorial/graphic integrity of the magazine

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Material that doesn’t meet the standards of good taste

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Direct advertiser comparisons or competitive comparison claims

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Direct-order (endemic) telephone numbers (toll-free numbers allowed for product information and how to find local retailers only); direct-order Web sites, including links to online retailers

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Mass-market/general merchandiser/online retailer logos

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Mention of drugstore/pharmacy/general merchandiser/retail outlets

2. The Publisher reserves the right to place the word “advertisement,” centered and in 10 pt. or larger type, on ad materials that, in the Publisher’s opinion, resemble editorial matter, or to request advertiser to do the same. 3. All advertising claims must adhere to federal guidelines and must be substantiated by documentation acceptable to the appropriate federal agency. 4. Advertising rates are subject to change without notice. Advertisers and advertising agencies are jointly responsible for payment of all insertions. 5. Cancellations are not accepted and copy corrections are not guaranteed after closing date. Requested positions are not guaranteed unless stated as a paid preferred position at a premium. 6. Billing with approved credit: Net terms are 30 days from invoice date. All accounts over 45 days are subject to withdrawal. (New advertisers must prepay, which is due with ad materials.) 7. Basic Media Group and Muscle & Body reserve the right to refuse, without explanation, any ads that they deem unacceptable. 8. Furnished Materials: See Digital File Specs sheet.


mechanicals MECHANICAL SPECIFICATIONS Magazine trim size: 8” x 101⁄2” FULL PAGE

2-PAGE SPREAD

Live area: 73⁄8” x 97⁄8” Spread trim size: 16” x 101⁄2” Bleed: Allow 1⁄8” on all outside edges. (No charge for bleed.)

ad/trim size 16” X 10 1/2” live area 15 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

ad/trim size 8” X 10 1/2” live area 7 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

Live matter not intended to bleed. Must be at least 5⁄16” inside trim.

FILE NAMING CONVENTION 2/3 PAGE

1/3 PAGE

VERTICAL

VERTICAL

Issue month and year > advertiser name > magazine code (MB) ex.: Jan09AdvertiserNameMB

1/2 PAGE HORIZONTAL

ad size 7” X 4 7/8” no bleed

ad size 4 1/2” X 9 1/2” no bleed

INSTRUCTIONS/ STANDARDS FOR MUSCLE & BODY

ad size 2 1/4” X 9 1/2” no bleed

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MECHANICAL REQUIREMENTS Ad Size

Live Area

Bleed Size

153⁄8” x 97⁄8”

161⁄4” x 103⁄4”

Full page

73⁄8” x 97⁄8”

81⁄4” x 103⁄4”

2/3 page

41⁄2” x 91⁄2”

not available

1/2 page (horiz)

7” x 47⁄8”

not available

1/3 page (vert)

21⁄4” x 91⁄2”

not available

2-page spread

colors must be in CMYK mode. I

I

Premier

10/08/09

January February

Month

Supply single pages and/or spreads with type broken for gutter.

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Single-page image area should be no more than trim plus bleed.

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Material

Four-color solids should not exceed SWOP density of 300%.

2009-10 MATERIAL DUE Month

All images/scans and Pantone

Keep all registration marks, color bars and crop lines outside of 4C bleed.

Material

July

5/11/10

11/10/09

August

6/9/10

12/4/09

September

7/9/10

March

1/11/10

October

8/11/10

April

2/9/10

November

9/10/10

May

3/8/10

December

10/08/10

June

4/12/10

This information is also available online at www.quadarm.com.

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All digital files will be retained for 13 months.


digital file specs DIGITAL FILES & PROOFING

ELECTRONIC FILE TRANSFERS

Digital files

late, last-minute ads or changes to ads BMG has already received.

Recommended media: FTP

Please name the files using the Basic Media Group naming convention

Acceptable media: CD-ROM, DVD

as outlined in the Labeling Requirements specifications.

The FTP site can be used to receive ads on a regular basis or for

Acceptable file types: QuarkXpress or InDesign (including native files)

Basic Media Group must be notified in advance via e-mail to

and High-Resolution PDF

production@basicmediagroup.com. 1. When will the ad be FTP’d?

Digital proofing

2. What is the name of your ad or product?

Basic Media Group requires that

3. What is your contact information in case the file is corrupt or we have

all ads be accompanied by either a press color proof or provided high-res PDF.

questions? 4. Let us know if you are FTPing a PDF of your ad or if we will receive a color-match print in the mail the following business day. If you are sending a color-match print, see the Material Shipment section for

LABELING REQUIREMENTS

mailing instructions, etc.

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Issue date and advertiser name

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Agency name, agency contact and

Instructions for PC users

Instructions for Mac users

phone number

sending a file to

sending a file to

Vendor name, vendor contact and

Basic Media Group via FTP

Basic Media Group via FTP 1. Locate your FTP client

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phone number I

Return address for materials

1. Launch Internet Explorer.

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Directory printout of disk contents

2. Type in the address field:

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List of contents

MATERIAL SHIPMENT Basic Media Group 11050 Santa Monica Blvd, Suite 125 Los Angeles, CA 90025 Tami Packley Georgeff

ftp.basicmediagroup.com. 3. A logon prompt will appear:

(example: Fetch) and create a new site called BMG. 2. The address is:

Username = advertiser

ftp.basicmediagroup.com.

Password = advertiser

3. A logon prompt will appear:

4. Drag the file to your Internet

Username = advertiser

Explorer window and watch

Password = advertiser

the files transfer.

4. Use the transfer function

tel: (310) 445-7560

of your software to upload

production@basicmediagroup.com

the files.

This information is also available online at www.quadarm.com.


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