wellbella MEDIA KIT 2010
TABLE OF CONTENTS
1 2 3 4 5 6 7 8 9 10
welcome partners reader profile our mission editorial calendar integrated advertising rate card ad policy mechanicals digital file specs
wellbella welcome
Welcome to
WELLBELLA Connect with your best health and beauty customers at the world’s largest supplement retailer: GNC. We’re thrilled to announce that GNC, the
2010
wellbella Your Guide to Health+Beauty
january 2010
BODY CANDY: SALTS OF THE EARTH
largest global specialty retailer of nutritional {Special Section}
products, has named WellBella as its Exclusive Health and Wellness Magazine. Get on board with the premier issue, launching in January 2010. Distributed monthly through a variety of venues, including in-store and
DETOX YOUR LIFE
Eco-Travelicious:
Cleanse Your Way to a Better Body
THE LAND OF
CHOCOLATE
in-home channels, WellBella educates, empowers and excites a core audience of 250,000+ GNC customers, pre-qualified buyers of wellness products. WellBella puts a fresh—and sexy—spin on every woman’s wellness. Aligned with the new energy of GNC, which is bringing your newest
kim
kardashian bringing back the goddess
and hottest products to its stores, WellBella inspires women to reach for the highest vision of themselves through the transformational power of health and beauty.
Beth Salmon EDITOR IN CHIEF
WellBella.com WellBella.com, which is linked to the GNC Web site, offers rich health and wellness content and resources for WellBella’s readers, plus an archive of digitized issues. Ask your sales manager about cross-promotional opportunities, including Web advertising, microsites and play-video features.
wellbella partners
2010
About GNC + Basic Media Group gnc General Nutrition Centers (GNC), headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports-nutrition, diet and energy products. GNC has more than 6,700 locations, with more than 5,300 retail locations in the United States (including 936 franchise and 1,756 Rite Aid franchise store-within-a-store locations) and franchise operations in 45 international markets. GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting edge of nutritional science.
basic media group Basic Media, headquartered in Los Angeles, is a world-class, niche custom-publishing company with a proven track record of exponentially S OCOMIN ON G !
increasing the revenues of its retail partners and advertisers. Publishers of magazines, including Muscle & Body (GNC), Great Health (CVS),
Diabetes365 (CVS) and Real Fighter (newsstand), Basic Media creates dynamic custom publications to meet the information demands of savvy niche consumers.
365
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premier issue
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w Year’s Our Neto Guide
Living Well
Vanelsisaams Wil ge n Messa Nutritio Her New
wellbella Your Guide to Health+Beauty
ts Three Tes That Can
Save Your Life
premier issue
PLUS
Friendly Diabetes-Desserts
BUILD A BETTER BATH
VING! GET MOys
New Ways to Get Into Hot Water
Wa Pays Exercise
10
amin hine Vit re The Suns Need Mo Why You
4 Ways TO BOOST IMMUNITY
WHY YOU’RE NOT TOO YOUNG FOR RESVERATROL
Our Experts +What Say About H1N1
annie
wersching
the new face of “24” names her all-natural craves
wellbella our readers WHO ARE WELLBELLA READERS?
2010
7% 17%
Health-savvy, college-educated buyers of health products; 70% female; age 25 to 55; with HHI of 72K+. 25 to 55 36 68% 70% 45% 2.6 $69,300 $75,600
Core Audience Range: Median Age: Married: Attended/Graduated College: Graduated College+: Average Number of People in Household: Median Household Income: Average Household Income:
14%
26% 36%
WELLBELLA READERS ARE PRE-QUALIFIED BUYERS OF HEALTH AND WELLNESS PRODUCTS How Much Does Your Household Spend (on average) for Natural Products Monthly? Less than $50 $50-$100 $100-$200 $200-$300 More than $300
READERS WHO ENGAGE IN A REGULAR EXERCISE PROGRAM
READERS WHO USE MEAL-REPLACEMENT DRINKS
33%
READERS WHO USE ENERGY/NUTRITION BARS
52%
80% *SOURCE: GNC Customer Profile Data; Let’s Live Reader Survey extrapolation
wellbella our mission
2010
the wellbella woman: Tells an uplifting, enchanted story of the wonder of her own life and defines her personal world by the highest expectations of who she wants to be. Understands that health is something to covet and cultivate; an alchemist of art and science, she’s guided by the truth of what feels right every single day. Charms the world with her knowledge that true beauty is generated from within and that living in
WELL[NESS]:
joy and appreciation is the ultimate power of attraction; this truth opens all doors.
the healthy balance of mind, body and spirit that results in an overall feeling of well-being.
to educate, motivate
Our Mission:
and inspire women
BELLA [BEAUTY]:
the qualities in a person or thing that give pleasure to the senses, exalting the mind and spirit.
to reach for the
highest vision of
themselves through the transformational
power of health and beauty.
wellbella editorial calendar issue
Premier
AD CLOSE: 11/12/09 • MATERIALS: 11/17/09
WELLNESS: Weight Loss/Detox BEAUTY: Build a Better Bath
February
AD CLOSE: 12/01/09 • MATERIALS: 12/04/09
WELLNESS: Love Your Heart BEAUTY: Lip Balms
March (EXPO ISSUE)
AD CLOSE: 1/06/10 • MATERIALS: 1/11/10
WELLNESS: Diabetes Prevention BEAUTY: Moisturizers
April
AD CLOSE: 2/04/10 • MATERIALS: 2/09/10
Bone Health Hair Care
WELLNESS: BEAUTY:
May
AD CLOSE: 3/03/10 • MATERIALS: 3/08/10
Hormone Balance Anti-Aging
WELLNESS: BEAUTY:
June
AD CLOSE: 4/07/10 • MATERIALS: 4/12/10
Natural Pregnancy/Baby BEAUTY: Skin Care for Active Lifestyle
WELLNESS:
July (NNFA SHOW ISSUE)
AD CLOSE: 5/06/10 • MATERIALS: 5/11/10
Energy BEAUTY: Deodorants WELLNESS:
August
AD CLOSE: 6/04/10 • MATERIALS: 6/09/10
Fitness/Sports Nutrition BEAUTY: Healthy Nails WELLNESS:
September
AD CLOSE: 7/06/10 • MATERIALS: 7/09/10
Total-Body Tune-Up BEAUTY: Aromatherapy
WELLNESS:
October (EXPO ISSUE)
AD CLOSE: 8/06/10 • MATERIALS: 8/11/10
Breast Health BEAUTY: Cleansers
WELLNESS:
November
AD CLOSE: 9/07/10 • MATERIALS: 9/10/10
Cold and Flu Care BEAUTY: Holiday Personal Care Gift Ideas
WELLNESS:
December
AD CLOSE: 10/05/10 • MATERIALS: 10/08/10
Stress Relief BEAUTY: Happy Feet
WELLNESS:
2010
wellbella integrated advertising opportunities wellnessentials
Added Value HOT SPOT [product highlight runs in upfront health news section “Wellnessentials.”]
hotspot Neuragen from Origin BioMed is a fast-acting OTC topical treatment for pain from nerve damage (including diabetic pain). What It Is: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects. Special Benefits: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects. Why We Like It: Neuragen is non-
toxic, does not numb the area of application, and can be applied repeatedly.
Includes image of your OTC brand in a product spotlight-style showcase. Includes a 75-word-plus write-up, written by the WellBella editorial staff in an editorial (not advertorial) format. Only one product showcased each issue ensures your brand’s exclusive promotion.
FISH OILS FIGHT DEPRESSION In the largest clinical study to date on fish oils and depression, it was found that the omega-3 fatty acid known as EPA is as effective as the leading class of antidepressant drugs, selective serotonin reuptake inhibitors (SSRIs). In the study, 432 volunteers with moderate to severe major depression were given either 1,050 mg of EPA, or a placebo pill. After eight weeks, the participants with depression— but not anxiety disorder—showed significant improvements on depression-measurement scales.
What It Is: This proprietary blend of
herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects.
More Than Beauty Sleep:
The Cancer Link
Special Benefits: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects. Why We Like It: Neuragen is non-
toxic, does not numb the area of application, and can be applied repeatedly What It Is: This proprietary blend of
herbs and homeopathic remedies
32
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WELLBELLA
2010
did you know?
It’s been known for some time that regular exercise can help to prevent cancer, but new research shows that adequate sleep is equally important. A 10-year study of nearly 6,000 women found the among women under age 65, sleeping less than seven hours a day increased cancer risk, negating much of the benefit of exercise.
Sleeping an average of four hours per night for four or five days produces the same level of mental impairment as being legally drunk.
GOOD BUYS [runs opposite back page]
| premier issue
Good Buys
Includes image of your brand in a product review roundup (of up to six products). Includes short product description written by the WellBella editorial staff.
Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele
Paid Advertising
Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele
31
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WELLBELLA
Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele
| premier issue
thewellbellaboutique ADVERTISEMENT
SPECIAL ADVERTISER PRODUCTS AND PROMOTIONS.
COMPANY NAME
COMPANY NAME
COMPANY NAME
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
PHONE NUMBER OR WEBSITE HERE
PHONE NUMBER OR WEBSITE HERE
PHONE NUMBER OR WEBSITE HERE
COMPANY NAME
COMPANY NAME
COMPANY NAME
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets. Umpteen aardvarks grew up. The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very
PHONE NUMBER OR WEBSITE HERE
PHONE NUMBER OR WEBSITE HERE
PHONE NUMBER OR WEBSITE HERE
PORNCHAI MITTONTARE
WELLBELLA BOUTIQUE Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele
This upfront section showcases a roundup of up to six products, including a hi-res color image and a 40- to 50-word descriptive highlight of each product featured. While “WellBella Boutique” is slugged “advertisement,” it is generated in-house, maintaining the integrity of the editorial-design environment. This section allows advertisers the flexibility to promote their newest products without having to generate creative materials. Rate: $2,500 per sixth-of-a-page advertisement. Space is limited. Contact your sales manager to have your product included in the next issue. Notes: A hi-res jpeg SINGLE product image and 40- to 50-word descriptive highlight needs to be submitted by the space close deadline of the issue in which it will appear. The WellBella editors may edit for brevity and/or clarity.
wellbella rate card
2010
effective January 2010 • circulation statement furnished upon request
Four Color
1X
3X
6X
12X
Full Page
$15,000
$14,400
$13,600
$12,600
1/2 Page
9,000
8,600
8,200
7,800
1/3 Page
6,800
6,400
6,000
5,600 *Rate base 300,000
ADVERTISING SALES OFFICES Director of Advertising Operations Jerry D. McCall 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7545 fax: (310) 445-7586 jmccall@basicmediagroup.com
2009-10 CLOSING DATES Month
Space
Material
On-Sale Date
Premier
11/12/09
11/17/09
1/04/10
February
12/01/09
12/4/09
1/27/10
March
1/6/10
1/11/10
2/27/10
April
2/4/10
2/9/10
3/27/10
May
3/3/10
3/8/10
4/27/10
June
4/7/10
4/12/10
5/27/10
July
5/6/10
5/11/10
6/27/10
August
6/4/10
6/9/10
7/27/10
September
7/6/10
7/9/10
8/27/10
October
8/6/10
8/11/10
9/27/10
November
9/7/10
9/10/10
10/27/10
December
10/5/10
10/8/10
11/27/10
Regional Sales Manager Brian Hallisey 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7524 fax: (310) 445-7586 bhallisey@basicmediagroup.com Regional Sales Manager Tammy Simpson 198 Lemon Grove Drive Fallbrook, CA 92028 760-731-9923 (office) 760-801-9063 (mobile) tsimpson@basicmediagroup.com New Business Development David Hawk Tel: (412) 364-9446 dhawk@basicmediagroup.com Main Office Number (310) 445-7500
TERMS AND CONDITIONS 1) Advertising will not be published without an insertion order or written authorization. All insertion orders must arrive at the Publication by the closing date of said issue. 2) If a change of copy is not received in accordance with reserved space, previous copy will be inserted. 3) Advertiser and/or its agency assumes liability for all content, including illustrations, of advertisements printed and also assumes responsibility for any claims arising therefrom made against the Publisher. 4) Advertisers billed at the contract rate who fail to fulfill such contract will be shortrated at the rate earned. 5) Both the advertiser and its designated agency are responsible for paying all duly authorized advertising. 6) Invoices are due net 30 days. 7) Advertiser agrees to pay costs involved pursuant to collection. 8) Past-due accounts are subject to 1.5% service charge per month. 9) Publisher shall not be liable for any costs or damages if for any reason it fails to publish advertisement. 10) Publisher’s liability for an error will not exceed the cost of the space. 11) Cancellations by the advertiser or its agency are not acceptable after the closing date. Cover schedules may be canceled only on a 60-day notice before closing. Larger units prevail when determining premium cover positions. 12) No conditions appearing on the contract, order or copy that conflict with the Publisher’s policies will be binding on the Publisher. 13) Acceptance of all advertising is subject to Publisher’s approval. Publisher reserves the right to reject any advertisement it deems unsuitable. 14) Alterations to ad materials will be billed to advertiser or its agency noncommissionable. 15) A commission of 15% is granted to recognized advertising agencies on space and color charges if paid within 30 days after publication. Special positions and production costs are noncommissionable.
wellbella ad policy
2010
WellBella magazine will adhere to the following advertising guidelines: 1. We will not accept any advertising that features: Sexually explicit materials Unsubstantiated medical or drug claims Content not consistent with the editorial/graphic integrity of the magazine Material that doesn’t meet the standards of good taste Direct advertiser comparisons or competitive comparison claims Direct-order (endemic) telephone numbers (toll-free numbers allowed for product information and how to find local retailers only); direct-order Web sites, including links to online retailers Mass-market/general merchandiser/online retailer logos Mention of drugstore/pharmacy/general merchandiser/retail outlets 2. The Publisher reserves the right to place the word “advertisement,” centered and in 10 pt. or larger type, on ad materials that, in the Publisher’s opinion, resemble editorial matter, or to request advertiser to do the same. 3. All advertising claims must adhere to federal guidelines and must be substantiated by documentation acceptable to the appropriate federal agency. 4. Advertising rates are subject to change without notice. Advertisers and advertising agencies are jointly responsible for payment of all insertions. 5. Cancellations are not accepted and copy corrections are not guaranteed after closing date. Requested positions are not guaranteed unless stated as a paid preferred position at a premium. 6. Billing with approved credit: Net terms are 30 days from invoice date. All accounts over 45 days are subject to withdrawal. (New advertisers must prepay, which is due with ad materials.) 7. Basic Media Group and WellBella reserve the right to refuse, without explanation, any ads that they deem unacceptable. 8. Furnished Materials: See Digital File Specs sheet.
wellbella mechanicals
2010
MECHANICAL SPECIFICATIONS Magazine trim size: 8” x 101⁄2” FULL PAGE
2-PAGE SPREAD
Live area: 71/8” x 97⁄8” Spread trim size: 16” x 101⁄2” Bleed: Allow 1⁄8” on all outside edges. (No charge for bleed.)
ad/trim size 16” X 10 1/2” live area 15 3/8” X 9 7/8” allow 1/8” beyond trim for bleed
ad/trim size 8” X 10 1/2” live area 7 3/8” X 9 7/8” allow 1/8” beyond trim for bleed
Live matter not intended to bleed. Must be at least 5⁄16” inside trim.
FILE NAMING CONVENTION Issue month and year > advertiser
1/3 PAGE
name > magazine code (WB)
VERTICAL
ex.: Jan10AdvertiserNameWB
1/2 PAGE HORIZONTAL
INSTRUCTIONS/ STANDARDS FOR WELLBELLA
ad size 2 1/4” X 9 1/2” no bleed
ad size 7” X 4 7/8” no bleed
All images/scans and Pantone
MECHANICAL REQUIREMENTS Ad Size 2-page spread Full page 1/2 page (horiz) 1/3 page (vert)
Live Area
Bleed Size
153⁄8” x 97⁄8”
161⁄4” x 103⁄4”
73⁄8” x 97⁄8”
81⁄4” x 103⁄4”
7” x 47⁄8”
not available
21⁄4” x 91⁄2”
not available
colors must be in CMYK mode. Four-color solids should not exceed SWOP density of 300%. Supply single pages and/or spreads with type broken for gutter. Single-page image area should be no more than trim plus bleed. Keep all registration marks, color
2010 MATERIAL DUE Month
Material
bars and crop lines outside of Month
Material
4C bleed.
July
5/11/10
All digital files will be retained
Premier
11/17/09
February
12/4/09
August
6/9/10
March
1/11/10
September
7/9/10
April
2/9/10
October
8/11/10
May
3/8/10
November
9/10/10
June
4/12/10
December
10/8/10
This information is also available online at www.quadarm.com.
for 13 months.
wellbella digital file specs
2010
DIGITAL FILES & PROOFING DIGITAL FILES
ELECTRONIC FILE TRANSFERS
Recommended media: FTP
The FTP site can be used to receive ads on a regular basis or for
Acceptable media: CD-ROM, DVD
late, last-minute ads or changes to ads BMG has already received.
Acceptable file types: QuarkXpress
Please name the files using the Basic Media Group naming convention
or InDesign (including native files)
as outlined in the Labeling Requirements specifications.
and High-Resolution PDF Basic Media Group must be notified in advance via e-mail to DIGITAL PROOFING Basic Media Group requires that
production@basicmediagroup.com. 1. When will the ad be FTP’d?
all ads be accompanied by either
2. What is the name of your ad or product?
a press color proof or provided
3. What is your contact information in case the file is corrupt or we have
high-res PDF.
questions? 4. Let us know if you are FTPing a PDF of your ad or if we will receive a
LABELING REQUIREMENTS
color-match print in the mail the following business day. If you are
Issue date and advertiser name
sending a color-match print, see the Material Shipment section (at
Agency name, agency contact and phone number
left) for mailing instructions, etc.
Vendor name, vendor contact and phone number Return address for materials Directory printout of disk contents
INSTRUCTIONS FOR PC USERS
INSTRUCTIONS FOR MAC USERS
List of contents
SENDING A FILE TO
SENDING A FILE TO
BASIC MEDIA GROUP VIA FTP
BASIC MEDIA GROUP VIA FTP
1. Launch Internet Explorer.
1. Locate your FTP client
2. Type in the address field:
(example: Fetch) and create
MATERIAL SHIPMENT BASIC MEDIA GROUP 11050 Santa Monica Blvd, Suite 125 Los Angeles, CA 90025 Tami Packley Georgeff tel: (310) 445-7560 production@basicmediagroup.com
ftp.basicmediagroup.com. 3. A logon prompt will appear:
a new site called BMG. 2. The address is:
Username = advertiser
ftp.basicmediagroup.com.
Password = advertiser
3. A logon prompt will appear:
4. Drag the file to your Internet Explorer window and watch the files transfer.
Username = advertiser Password = advertiser 4. Use the transfer function of your software to upload the files.
This information is also available online at www.quadarm.com.