WellBella 2010 Media Kit

wellbella MEDIA KIT 2010

TABLE OF CONTENTS

1 2 3 4 5 6 7 8 9 10

welcome partners reader profile our mission editorial calendar integrated advertising rate card ad policy mechanicals digital file specs

wellbella welcome

Welcome to

WELLBELLA Connect with your best health and beauty customers at the world’s largest supplement retailer: GNC. We’re thrilled to announce that GNC, the

2010

wellbella Your Guide to Health+Beauty

january 2010

BODY CANDY: SALTS OF THE EARTH

largest global specialty retailer of nutritional {Special Section}

products, has named WellBella as its Exclusive Health and Wellness Magazine. Get on board with the premier issue, launching in January 2010. Distributed monthly through a variety of venues, including in-store and

DETOX YOUR LIFE

Eco-Travelicious:

Cleanse Your Way to a Better Body

THE LAND OF

CHOCOLATE

in-home channels, WellBella educates, empowers and excites a core audience of 250,000+ GNC customers, pre-qualified buyers of wellness products.

WellBella puts a fresh—and sexy—spin on every woman’s wellness. Aligned with the new energy of GNC, which is bringing your newest

kim

kardashian bringing back the goddess

and hottest products to its stores, WellBella inspires women to reach for the highest vision of themselves through the transformational power of health and beauty.

Beth Salmon EDITOR IN CHIEF

WellBella.com WellBella.com, which is linked to the GNC Web site, offers rich health and wellness content and resources for WellBella’s readers, plus an archive of digitized issues. Ask your sales manager about cross-promotional opportunities, including Web advertising, microsites and play-video features.

wellbella partners

2010

About GNC + Basic Media Group gnc General Nutrition Centers (GNC), headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports-nutrition, diet and energy products. GNC has more than 6,700 locations, with more than 5,300 retail locations in the United States (including 936 franchise and 1,756 Rite Aid franchise store-within-a-store locations) and franchise operations in 45 international markets. GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting edge of nutritional science.

basic media group Basic Media, headquartered in Los Angeles, is a world-class, niche custom-publishing company with a proven track record of exponentially S OCOMIN ON G !

increasing the revenues of its retail partners and advertisers. Publishers of magazines, including Muscle & Body (GNC), Great Health (CVS),

Diabetes365 (CVS) and Real Fighter (newsstand), Basic Media creates dynamic custom publications to meet the information demands of savvy niche consumers.

365

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premier issue

.com tes365mag

• diabe

w Year’s Our Neto Guide

Living Well

Vanelsisaams Wil ge n Messa Nutritio Her New

wellbella Your Guide to Health+Beauty

ts Three Tes That Can

Save Your Life

premier issue

PLUS

Friendly Diabetes-Desserts

BUILD A BETTER BATH

VING! GET MOys

New Ways to Get Into Hot Water

Wa Pays Exercise

10

amin hine Vit re The Suns Need Mo Why You

4 Ways TO BOOST IMMUNITY

WHY YOU’RE NOT TOO YOUNG FOR RESVERATROL

Our Experts +What Say About H1N1

annie

wersching

the new face of “24” names her all-natural craves

wellbella our readers WHO ARE WELLBELLA READERS?

2010

7% 17%

Health-savvy, college-educated buyers of health products; 70% female; age 25 to 55; with HHI of 72K+.

25 to 55 36 68% 70% 45% 2.6 $69,300 $75,600

Core Audience Range: Median Age: Married: Attended/Graduated College: Graduated College+: Average Number of People in Household: Median Household Income: Average Household Income:

14%

26% 36%

WELLBELLA READERS ARE PRE-QUALIFIED BUYERS OF HEALTH AND WELLNESS PRODUCTS How Much Does Your Household Spend (on average) for Natural Products Monthly?

Less than $50 $50-$100 $100-$200 $200-$300 More than $300

READERS WHO ENGAGE IN A REGULAR EXERCISE PROGRAM

READERS WHO USE MEAL-REPLACEMENT DRINKS

33%

READERS WHO USE ENERGY/NUTRITION BARS

52%

80% *SOURCE: GNC Customer Profile Data; Let’s Live Reader Survey extrapolation

wellbella our mission

2010

the wellbella woman: Tells an uplifting, enchanted story of the wonder of her own life and defines her personal world by the highest expectations of who she wants to be.

Understands that health is something to covet and cultivate; an alchemist of art and science, she’s guided by the truth of what feels right every single day.

Charms the world with her knowledge that true beauty is generated from within and that living in

WELL[NESS]:

joy and appreciation is the ultimate power of attraction; this truth opens all doors.

the healthy balance of mind, body and spirit that results in an overall feeling of well-being.

to educate, motivate

Our Mission:

and inspire women

BELLA [BEAUTY]:

the qualities in a person or thing that give pleasure to the senses, exalting the mind and spirit.

to reach for the

highest vision of

themselves through the transformational

power of health and beauty.

wellbella editorial calendar issue

Premier

AD CLOSE: 11/12/09 • MATERIALS: 11/17/09

WELLNESS: Weight Loss/Detox BEAUTY: Build a Better Bath

February

AD CLOSE: 12/01/09 • MATERIALS: 12/04/09

WELLNESS: Love Your Heart BEAUTY: Lip Balms

March (EXPO ISSUE)

AD CLOSE: 1/06/10 • MATERIALS: 1/11/10

WELLNESS: Diabetes Prevention BEAUTY: Moisturizers

April

AD CLOSE: 2/04/10 • MATERIALS: 2/09/10

Bone Health Hair Care

WELLNESS: BEAUTY:

May

AD CLOSE: 3/03/10 • MATERIALS: 3/08/10

Hormone Balance Anti-Aging

WELLNESS: BEAUTY:

June

AD CLOSE: 4/07/10 • MATERIALS: 4/12/10

Natural Pregnancy/Baby BEAUTY: Skin Care for Active Lifestyle

WELLNESS:

July (NNFA SHOW ISSUE)

AD CLOSE: 5/06/10 • MATERIALS: 5/11/10

Energy BEAUTY: Deodorants WELLNESS:

August

AD CLOSE: 6/04/10 • MATERIALS: 6/09/10

Fitness/Sports Nutrition BEAUTY: Healthy Nails WELLNESS:

September

AD CLOSE: 7/06/10 • MATERIALS: 7/09/10

Total-Body Tune-Up BEAUTY: Aromatherapy

WELLNESS:

October (EXPO ISSUE)

AD CLOSE: 8/06/10 • MATERIALS: 8/11/10

Breast Health BEAUTY: Cleansers

WELLNESS:

November

AD CLOSE: 9/07/10 • MATERIALS: 9/10/10

Cold and Flu Care BEAUTY: Holiday Personal Care Gift Ideas

WELLNESS:

December

AD CLOSE: 10/05/10 • MATERIALS: 10/08/10

Stress Relief BEAUTY: Happy Feet

WELLNESS:

2010

wellbella integrated advertising opportunities wellnessentials

Added Value HOT SPOT [product highlight runs in upfront health news section “Wellnessentials.”]

hotspot Neuragen from Origin BioMed is a fast-acting OTC topical treatment for pain from nerve damage (including diabetic pain).

What It Is: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects.

Special Benefits: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects.

Why We Like It: Neuragen is non-

toxic, does not numb the area of application, and can be applied repeatedly.

Includes image of your OTC brand in a product spotlight-style showcase.

Includes a 75-word-plus write-up, written by the WellBella editorial staff in an editorial (not advertorial) format.

Only one product showcased each issue ensures your brand’s exclusive promotion.

FISH OILS FIGHT DEPRESSION In the largest clinical study to date on fish oils and depression, it was found that the omega-3 fatty acid known as EPA is as effective as the leading class of antidepressant drugs, selective serotonin reuptake inhibitors (SSRIs). In the study, 432 volunteers with moderate to severe major depression were given either 1,050 mg of EPA, or a placebo pill. After eight weeks, the participants with depression— but not anxiety disorder—showed significant improvements on depression-measurement scales.

What It Is: This proprietary blend of

herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects.

More Than Beauty Sleep:

The Cancer Link

Special Benefits: This proprietary blend of herbs and homeopathic remedies provides temporary relief of nerve pain without adverse side effects.

Why We Like It: Neuragen is non-

toxic, does not numb the area of application, and can be applied repeatedly What It Is: This proprietary blend of

herbs and homeopathic remedies

32

|

WELLBELLA

2010

did you know?

It’s been known for some time that regular exercise can help to prevent cancer, but new research shows that adequate sleep is equally important. A 10-year study of nearly 6,000 women found the among women under age 65, sleeping less than seven hours a day increased cancer risk, negating much of the benefit of exercise.

Sleeping an average of four hours per night for four or five days produces the same level of mental impairment as being legally drunk.

GOOD BUYS [runs opposite back page]

| premier issue

Good Buys

Includes image of your brand in a product review roundup (of up to six products).

Includes short product description written by the WellBella editorial staff.

Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele

Paid Advertising

Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons.

Two chrysanthemums tele

31

|

WELLBELLA

Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele

| premier issue

thewellbellaboutique ADVERTISEMENT

SPECIAL ADVERTISER PRODUCTS AND PROMOTIONS.

COMPANY NAME

COMPANY NAME

COMPANY NAME

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

PHONE NUMBER OR WEBSITE HERE

PHONE NUMBER OR WEBSITE HERE

PHONE NUMBER OR WEBSITE HERE

COMPANY NAME

COMPANY NAME

COMPANY NAME

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

Five mostly angst-ridden wart hogs abused Phil. Two very putrid trailers almost cleverly marries tickets.

Umpteen aardvarks grew up.

The orifice laughed. Pluto gossips comfortably. One Jabberwocky tastes five fountains, however two very irascible dwarves perused five speedy five fountains, however two very five fountains, however two very

PHONE NUMBER OR WEBSITE HERE

PHONE NUMBER OR WEBSITE HERE

PHONE NUMBER OR WEBSITE HERE

PORNCHAI MITTONTARE

WELLBELLA BOUTIQUE Bourgeois bureaux ran away almost drunkenly, then two speedy Klingons gossips, but lampstands bought umpteen Macintoshes, even though two bureaux ran away very annoyingly, but five aardvarks untangles Dan. One obese cat marries the bourgeois Klingons. Two chrysanthemums tele

This upfront section showcases a roundup of up to six products, including a hi-res color image and a 40- to 50-word descriptive highlight of each product featured.

While “WellBella Boutique” is slugged “advertisement,” it is generated in-house, maintaining the integrity of the editorial-design environment.

This section allows advertisers the flexibility to promote their newest products without having to generate creative materials.

Rate: $2,500 per sixth-of-a-page advertisement. Space is limited.

Contact your sales manager to have your product included in the next issue.

Notes: A hi-res jpeg SINGLE product image and 40- to 50-word descriptive highlight needs to be submitted by the space close deadline of the issue in which it will appear. The WellBella editors may edit for brevity and/or clarity.

wellbella rate card

2010

effective January 2010 • circulation statement furnished upon request

Four Color

1X

3X

6X

12X

Full Page

$15,000

$14,400

$13,600

$12,600

1/2 Page

9,000

8,600

8,200

7,800

1/3 Page

6,800

6,400

6,000

5,600 *Rate base 300,000

ADVERTISING SALES OFFICES Director of Advertising Operations Jerry D. McCall 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7545 fax: (310) 445-7586 jmccall@basicmediagroup.com

2009-10 CLOSING DATES Month

Space

Material

On-Sale Date

Premier

11/12/09

11/17/09

1/04/10

February

12/01/09

12/4/09

1/27/10

March

1/6/10

1/11/10

2/27/10

April

2/4/10

2/9/10

3/27/10

May

3/3/10

3/8/10

4/27/10

June

4/7/10

4/12/10

5/27/10

July

5/6/10

5/11/10

6/27/10

August

6/4/10

6/9/10

7/27/10

September

7/6/10

7/9/10

8/27/10

October

8/6/10

8/11/10

9/27/10

November

9/7/10

9/10/10

10/27/10

December

10/5/10

10/8/10

11/27/10

Regional Sales Manager Brian Hallisey 11050 Santa Monica Boulevard Los Angeles, CA 90025 tel: (310) 445-7524 fax: (310) 445-7586 bhallisey@basicmediagroup.com Regional Sales Manager Tammy Simpson 198 Lemon Grove Drive Fallbrook, CA 92028 760-731-9923 (office) 760-801-9063 (mobile) tsimpson@basicmediagroup.com New Business Development David Hawk Tel: (412) 364-9446 dhawk@basicmediagroup.com Main Office Number (310) 445-7500

TERMS AND CONDITIONS 1) Advertising will not be published without an insertion order or written authorization. All insertion orders must arrive at the Publication by the closing date of said issue. 2) If a change of copy is not received in accordance with reserved space, previous copy will be inserted. 3) Advertiser and/or its agency assumes liability for all content, including illustrations, of advertisements printed and also assumes responsibility for any claims arising therefrom made against the Publisher. 4) Advertisers billed at the contract rate who fail to fulfill such contract will be shortrated at the rate earned. 5) Both the advertiser and its designated agency are responsible for paying all duly authorized advertising. 6) Invoices are due net 30 days. 7) Advertiser agrees to pay costs involved pursuant to collection. 8) Past-due accounts are subject to 1.5% service charge per month. 9) Publisher shall not be liable for any costs or damages if for any reason it fails to publish advertisement. 10) Publisher’s liability for an error will not exceed the cost of the space. 11) Cancellations by the advertiser or its agency are not acceptable after the closing date. Cover schedules may be canceled only on a 60-day notice before closing. Larger units prevail when determining premium cover positions. 12) No conditions appearing on the contract, order or copy that conflict with the Publisher’s policies will be binding on the Publisher. 13) Acceptance of all advertising is subject to Publisher’s approval. Publisher reserves the right to reject any advertisement it deems unsuitable. 14) Alterations to ad materials will be billed to advertiser or its agency noncommissionable. 15) A commission of 15% is granted to recognized advertising agencies on space and color charges if paid within 30 days after publication. Special positions and production costs are noncommissionable.

wellbella ad policy

2010

WellBella magazine will adhere to the following advertising guidelines: 1. We will not accept any advertising that features: Sexually explicit materials Unsubstantiated medical or drug claims Content not consistent with the editorial/graphic integrity of the magazine Material that doesn’t meet the standards of good taste Direct advertiser comparisons or competitive comparison claims Direct-order (endemic) telephone numbers (toll-free numbers allowed for product information and how to find local retailers only); direct-order Web sites, including links to online retailers Mass-market/general merchandiser/online retailer logos Mention of drugstore/pharmacy/general merchandiser/retail outlets 2. The Publisher reserves the right to place the word “advertisement,” centered and in 10 pt. or larger type, on ad materials that, in the Publisher’s opinion, resemble editorial matter, or to request advertiser to do the same.

3. All advertising claims must adhere to federal guidelines and must be substantiated by documentation acceptable to the appropriate federal agency.

4. Advertising rates are subject to change without notice. Advertisers and advertising agencies are jointly responsible for payment of all insertions.

5. Cancellations are not accepted and copy corrections are not guaranteed after closing date. Requested positions are not guaranteed unless stated as a paid preferred position at a premium.

6. Billing with approved credit: Net terms are 30 days from invoice date. All accounts over 45 days are subject to withdrawal. (New advertisers must prepay, which is due with ad materials.)

7. Basic Media Group and WellBella reserve the right to refuse, without explanation, any ads that they deem unacceptable.

8. Furnished Materials: See Digital File Specs sheet.

wellbella mechanicals

2010

MECHANICAL SPECIFICATIONS Magazine trim size: 8” x 101⁄2” FULL PAGE

2-PAGE SPREAD

Live area: 71/8” x 97⁄8” Spread trim size: 16” x 101⁄2” Bleed: Allow 1⁄8” on all outside edges.

(No charge for bleed.)

ad/trim size 16” X 10 1/2” live area 15 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

ad/trim size 8” X 10 1/2” live area 7 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

Live matter not intended to bleed.

Must be at least 5⁄16” inside trim.

FILE NAMING CONVENTION Issue month and year > advertiser

1/3 PAGE

name > magazine code (WB)

VERTICAL

ex.: Jan10AdvertiserNameWB

1/2 PAGE HORIZONTAL

INSTRUCTIONS/ STANDARDS FOR WELLBELLA

ad size 2 1/4” X 9 1/2” no bleed

ad size 7” X 4 7/8” no bleed

All images/scans and Pantone

MECHANICAL REQUIREMENTS Ad Size 2-page spread Full page 1/2 page (horiz) 1/3 page (vert)

Live Area

Bleed Size

153⁄8” x 97⁄8”

161⁄4” x 103⁄4”

73⁄8” x 97⁄8”

81⁄4” x 103⁄4”

7” x 47⁄8”

not available

21⁄4” x 91⁄2”

not available

colors must be in CMYK mode.

Four-color solids should not exceed SWOP density of 300%.

Supply single pages and/or spreads with type broken for gutter.

Single-page image area should be no more than trim plus bleed.

Keep all registration marks, color

2010 MATERIAL DUE Month

Material

bars and crop lines outside of Month

Material

4C bleed.

July

5/11/10

All digital files will be retained

Premier

11/17/09

February

12/4/09

August

6/9/10

March

1/11/10

September

7/9/10

April

2/9/10

October

8/11/10

May

3/8/10

November

9/10/10

June

4/12/10

December

10/8/10

This information is also available online at www.quadarm.com.

for 13 months.

wellbella digital file specs

2010

DIGITAL FILES & PROOFING DIGITAL FILES

ELECTRONIC FILE TRANSFERS

Recommended media: FTP

The FTP site can be used to receive ads on a regular basis or for

Acceptable media: CD-ROM, DVD

late, last-minute ads or changes to ads BMG has already received.

Acceptable file types: QuarkXpress

Please name the files using the Basic Media Group naming convention

or InDesign (including native files)

as outlined in the Labeling Requirements specifications.

and High-Resolution PDF Basic Media Group must be notified in advance via e-mail to DIGITAL PROOFING Basic Media Group requires that

production@basicmediagroup.com.

1. When will the ad be FTP’d?

all ads be accompanied by either

2. What is the name of your ad or product?

a press color proof or provided

3. What is your contact information in case the file is corrupt or we have

high-res PDF.

questions?

4. Let us know if you are FTPing a PDF of your ad or if we will receive a

LABELING REQUIREMENTS

color-match print in the mail the following business day. If you are

Issue date and advertiser name

sending a color-match print, see the Material Shipment section (at

Agency name, agency contact and phone number

left) for mailing instructions, etc.

Vendor name, vendor contact and phone number Return address for materials Directory printout of disk contents

INSTRUCTIONS FOR PC USERS

INSTRUCTIONS FOR MAC USERS

List of contents

SENDING A FILE TO

SENDING A FILE TO

BASIC MEDIA GROUP VIA FTP

BASIC MEDIA GROUP VIA FTP

1. Launch Internet Explorer.

1. Locate your FTP client

2. Type in the address field:

(example: Fetch) and create

MATERIAL SHIPMENT BASIC MEDIA GROUP 11050 Santa Monica Blvd, Suite 125 Los Angeles, CA 90025 Tami Packley Georgeff tel: (310) 445-7560 production@basicmediagroup.com

ftp.basicmediagroup.com.

3. A logon prompt will appear:

a new site called BMG. 2. The address is:

Username = advertiser

ftp.basicmediagroup.com.

Password = advertiser

3. A logon prompt will appear:

4. Drag the file to your Internet Explorer window and watch the files transfer.

Username = advertiser Password = advertiser 4. Use the transfer function of your software to upload the files.

This information is also available online at www.quadarm.com.