Real Fighter 2010 Media Kit

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2010 MEDIA KIT


A WORD FROM THE EDITOR

You know the statistics: hundreds of millions in pay-per-view revenue; millions of viewers on cable and network television; regularly scheduled steamrollings of NFL, MLB and PGA telecasts in the coveted 18–34 demographic; a fixture on the front page of ESPN.com, on CBS, and arenas across the country. The sport of mixed martial arts is big, and it’s only getting bigger. When advertisers want to get inside the minds—and wallets—of young men, they turn to fans of this addictive new twist in prizefighting. And when those fans want to get inside MMA, they turn to Real Fighter. In a field of cookie-cutter MMA publications (at last count, nearly a dozen were on shelves) Real Fighter stands apart. We enlist some of the most accomplished journalists in print media to profile the issues and personalities that shape this unique industry—bylines that have appeared in The New York Times, Esquire, The Los Angeles Times, The New Yorker, The Guardian, and a host of others. Bylines like David Samuels, who was nominated for a National Magazine Award for his profile of Quinton Jackson in The Atlantic; Pat Jordan, who was dubbed a “national treasure” by Booklist; Benjamin Lowy, a longtime Iraq war correspondent; and countless others. MMA fans are inundated with coverage, particularly on the Internet. The challenge is to excavate new information and find fresh perspectives to create

stories that you simply can’t find anywhere else. Stories of men like Keith Miner, who lost his hand in a wood-chipping accident and went on to a courageous run as a professional fighter; Ken Allen, who’s lost virtually every one of his bouts but keeps climbing into the ring; the practice of plastic surgery that can shave down sharp, cutting bones and prevent athletes from being lacerated; and stellar personality profiles of superstars like Anderson Silva, the best fighter in the world, who has a Snickers bar to calm his prefight jitters. Our access is unparalleled. Samuels was granted locker-room privileges for Silva and former heavyweight champion Frank Mir, almost unheard-of for the notoriously privatized atmosphere of a live UFC event. We go on location in Brazil, Japan and the United Kingdom, into the gyms and living rooms of the athletes who populate the sport. And our pages get people talking. The surgery piece was acknowledged by The New York Times as a pinnacle of MMA journalism. As the editor corralling all of these moving parts, it would be my pleasure to welcome you into the Real Fighter family and have your brand highlighted alongside the words and pictures of the biggest and best names in the print business. You have my word that Real Fighter will continue to stake out fresh territory in sports journalism, to develop features that excite readers, and to offer the most accomplished stable of writing and photography talent in the industry. See you ringside.

Jake Rossen Editor


DEMOGRAPHICS

The Real Fighter Reader Is...

18-34 THE HIGHLY COVETED year-old

MALE

“Of the 15 biggest pay-per-view events on television during 2007 broadcast in the United States and Canada, the UFC had 10, boxing had three and World Wrestling Entertainment had two.” *

“An example of MMA’s popularity among the coveted 18 to 34-year-old male demographic recently occurred. Spike TV, which broadcasts UFC Fight Night, recently drew more male viewers within this demographic than did ESPN’s broadcast of a major league baseball game in the heat of a pennant race and ESPN2’s broadcast of college football, combined, with a total of 2.3 million young men tuning into the UFC event.”*

“…where NBA dominates urban youth culture, MMA is beginning to dominate suburban youth culture. Purchasing power among American suburban youth outpaces that of their urban counterparts to a significant degree.”*

*Source: Emerging Growth Research, LLP

Tired of cheering for the million-dollar crybabies who sit out the season due to contract negotiations, mainstream crowds have found intrigue and admiration in the stars of MMA.


2010 RATE CARD Advertising Sales Publisher Brian Hallisey 11050 Santa Monica Blvd. Los Angeles, CA 90025 Tel: (310) 445-7524 Fax: (310) 445-7586 bhallisey@basicmediagroup.com New Business Development David Hawk Tel: (412) 364-9446 Cell: (412) 736-2645 dhawk@basicmediagroup.com davehawk1@comcast.net Regional Sales Manager Tammy Simpson 198 Lemon Grove Dr. Fallbrook, CA 92028 Tel: (760) 731-9923 Cell: (760) 801-9063 tsimpson@basicmediagroup.com Director of Advertising Operations Jerry D. McCall 11050 Santa Monica Blvd. Los Angeles, CA 90025 Tel: (310) 445-7545 Fax: (310) 445-7586 jmccall@basicmediagroup.com

Four Color

1X

3X

6X

9X

Full Page

$6,900

$6,600

$6,300

$5,800

2/3-Page

5,200

4,900

4,800

4,600

1/2-Page

4,200

4,000

3,800

3,700

1/3-Page

3,200

3,000

2,900

2,800

Cover Premium % premium charge for the following per issue

Frequency Discount % off earned frequency rates for additional page

Cover 2

20%

Additional One Page

5%

Cover 3

15%

Additional Two Pages

8%

Cover 4

25%

Additional Three Pages 11%

Guaranteed Position

15%

Additional Four Pages

Covers and premium-position pages do not qualify for ‘additional full page’ discounts

16%

‘Earned frequency rate’ refers to the number of insertions placed within 12 consecutive monthly issues

Closing Dates dates are subject to change Month

Space

Material

Feb.Mar 2010 (#28)

12/07/09

12/10/09

Apr/May 2010 (#29)

2/10/10

2/16/10

June/July 2010 (#30)

4/13/10

4/16/10

Aug/Sept 2010 (#31)

6/10/10

6/15/10

Oct/Nov 2010 (#32)

8/12/10

8/17/10

Dec/Jan 2011 (#33)

10/12/10

10/15/10

Terms and Conditions 1) Advertising will not be published without an insertion order or written authorization. All insertion orders must arrive at the Publication by the closing date of said issue. 2) If a change of copy is not received in accordance with reserved space, previous copy will be inserted. 3) Advertiser and/or its agency assumes liability for all content (including illustrations) of advertisements printed and also assumes responsibility for any claims arising therefrom made against the Publisher. 4) Advertisers billed at the contract rate who fail to fulfill such contract will be short-rated at the rate earned. 5) Both the advertiser and its designated agency are responsible for paying all duly authorized advertising. 6) Invoices are due net 30 days. 7) Advertiser agrees to pay costs involved pursuant to collection. 8) Past-due accounts are subject to 1.5% service charge per month. 9) Publisher shall not be liable for any costs or damages if for any reason it fails to publish advertisement. 10) Publisher’s liability for an error will not exceed the cost of the space. 11) Cancellations by the advertiser or its agency are not acceptable after the closing date. Cover schedules may be canceled only on a 60-day notice before closing. Larger units prevail when determining premium cover positions. 12) No conditions appearing on the contract, order or copy that conflict with the Publisher’s policies will be binding on the Publisher. 13) Acceptance of all advertising is subject to Publisher’s approval. Publisher reserves the right to reject any advertisement it deems unsuitable. 14) Alterations to ad materials will be billed to advertiser or its agency non-commissionable.15) A commission of 15% is granted to recognized advertising agencies on space and color charges if paid within 30 days after publication. Special positions and production costs are non-commissionable.


2010 MECHANICALS This information is also available online at www.quadarm.com.

Mechanical Specifications Magazine trim size: 8” x 101⁄2” Live area: 73⁄8” x 97⁄8” FULL PAGE

TWO-PAGE SPREAD

Spread trim size: 16” x 101⁄2” Bleed: Allow 1⁄8” on all outside edges. (No charge for bleed.) Live matter not intended to bleed

ad/trim size 16” X 10 1/2” live area 15 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

ad/trim size 8” X 10 1/2” live area 7 3/8” X 9 7/8” allow 1/8” beyond trim for bleed

must be at least 5⁄16” inside trim.

File-Naming Convention Issue month and year > advertiser name > magazine code (RF) e.g.: Jan08AdvertiserNameRF 2/3PAGE

1/3PAGE

VERTICAL

VERTICAL

Instructions/Standards for Real Fighter

1/3PAGE

1/2-PAGE HORIZONTAL

:: All images/scans and Pantone

SQUARE

colors must be in CMYK mode. ad size 7” X 4 7/8” no bleed

ad size 4 1/2” X 9 1/2” no bleed

ad size 2 1/4” X 9 1/2” no bleed

ad size 4 1/2” X 5” no bleed

:: Four-color solids should not exceed SWOP density of 300%. :: Supply single pages and/or spreads

Mechanical Requirements Ad Size

Live Area

Bleed Size

153⁄8” x 97⁄8”

161⁄4” x 103⁄4”

Full page

73⁄8” x 97⁄8”

81⁄4” x 103⁄4”

2/3-page

41⁄2” x 91⁄2”

not available

1/2-page (horiz)

7” x 47⁄8”

not available

1/3-page (vert)

21⁄4” x 91⁄2”

not available

41⁄2” x 5”

not available

2-page spread

1/3-page (square)

with type broken for gutter. :: Single-page image area should be no more than trim plus bleed. :: Keep all registration marks, color bars and crop lines outside of 4C bleed. :: All digital files will be retained for 13 months.

Material Due Dates

:: For more information, contact

dates are subject to change

Issue

Month

Space

Material

Tami Packley Georgeff

#28

Feb/Mar 2010

12/07/09

12/10/09

tel: (310) 445-7560

#29

Apr/May 2010

2/10/10

2/16/10

#30

June/July 2010

4/13/10

4/16/10

#31

Aug/Sept 2010

6/10/10

6/15/10

#32

Oct/Nov 2010

8/12/10

8/17/10

#33

Dec/Jan 2011

10/12/10

10/15/10

production@basicmediagroup.com


2010 DIGITAL FILE SPECS This information is also available online at www.quadarm.com.

Digital Files & Proofing Digital files Recommended media: FTP Acceptable media: CD-ROM, DVD Acceptable file types: QuarkXpress

Electronic File Transfers The FTP site can be used to receive ads on a regular basis or for late, last-minute ads or changes to ads BMG has already received. Please name the files using the Basic Media Group naming convention as outlined in the Labeling Requirements specifications.

or InDesign (including native files), and High-Resolution PDF Digital proofing Basic Media Group requires that all ads be accompanied by either a press color proof or provided high-res PDF.

Labeling Requirements

Basic Media Group must be notified in advance via e-mail at production@basicmediagroup.com: 1. When will the ad be FTP’d? 2. What is the name of your ad or product? 3. What is your contact information in case the file is corrupt or we have questions? 4. Let us know if you are FTPing a PDF of your ad or if we will receive a color-match print in the mail the following business day. If you are sending a color-match print, see Material Shipment section for mailing instructions, etc.

:: Issue date, advertiser name :: Agency name, agency contact and phone number :: Vendor name, vendor contact and phone number :: Return address for materials :: Directory printout of disk contents :: List of contents

Material Shipment Basic Media Group 11050 Santa Monica Blvd, Suite 125 Los Angeles, CA 90025 Tami Packley Georgeff tel: (310) 445-7560 production@basicmediagroup.com

Instructions for PC users sending a file to Basic Media Group via FTP 1. Launch Internet Explorer. 2. Type in the address field: ftp.basicmediagroup.com 3. A log-on prompt will appear: Username = advertiser Password = advertiser 4. Drag the file to your Internet Explorer window and watch the file(s) transfer.

Instructions for Mac users sending a file to Basic Media Group via FTP 1. Locate your FTP client (example: Fetch) and create a new site called BMG. 2. The address is: ftp.basicmediagroup.com 3. A log-on prompt will appear: Username = advertiser Password = advertiser 4. Use the transfer function of your software to upload the file(s).


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