Bates Athletics Brand Identity Guide

BATES BOBCATS ATHLETICS BRAND IDENTITY GUIDE

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BATES BOBCATS TABLE OF CONTENTS INTRODUCTION PRIMARY MARKS

Primary Mark 1

Primary Mark 2

Primary Mark 3 SECONDARY MARKS

Secondary Mark 1

Secondary Mark 2

Secondary Mark 3

Secondary Mark 4

Secondary Mark 5

Secondary Mark 6 TERTIARY MARKS

Tertiary Mark 1

Tertiary Mark 2

Tertiary Mark 3

Tertiary Mark 4 WORDMARKS

Wordmark 1

Wordmark 2

Wordmark 3

Wordmark 4

Wordmark 5

Wordmark 6 SPORT-SPECIFIC MARKS

Alpine Skiing

Baseball

Basketball

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Cross Country Field Hockey Football Golf Lacrosse Nordic Skiing Rowing Soccer Softball Squash Swimming & Diving Tennis Track & Field Volleyball

43-51 52-54 55-57 58-66 67-75 76-78 79-87 88-96 97-99 100-108 109-117 118-126 127-135 136-138

TYPOGRAPHY & COLOR

Custom Font

Uniform Numerals

Color Information

140 141 142

ATHLETICS BRAND GUIDELINES

Violation Information

Safe Zone & Sizing

144 145

CONTACT INFORMATION

146

28-30 31-33 34-42

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BATES BOBCATS INTRODUCTION BATES ATHLETICS VISUAL IDENTITY Fielding 31 varsity teams, Bates is a member of the NCAA Division III New England Small College Athletic Conference (NESCAC). The Bobcat was adopted as the college mascot in 1924, during an all-campus vote in the Bates Chapel.

In 2013, the college introduced a new visual representation of the Bobcat, as well as secondary and tertiary marks and a unique font, developed in partnership with Skye Design Studios.

A consistent visual identity is key to effective communications and brand strength for Bates Athletics and contributes to a powerful and unified expression of the Bates brand. The following rules for the implementation of the Bates Ahtletics visual identity includes guidelines for color and typography in print and digital communications, as well as for Bates merchandise and athletics gear.

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PRIMARY MARKS

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BATES BOBCATS PRIMARY MARK 1 Primary Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS PRIMARY MARK 2 Primary Mark 2 features the official bobcat icon below the arced ‘Bates’ athletic wordmark.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS PRIMARY MARK 3 Primary Mark 3 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.

Additional color and background applications are to be applied as demonstrated below.

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SECONDARY MARKS

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BATES BOBCATS SECONDARY MARK 1 Secondary Mark 1 features the official bobcat icon.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS SECONDARY MARK 2 Secondary Mark 2 features the official bobcat icon combined with the Bates athletic ‘B’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS SECONDARY MARK 3 Secondary Mark 3 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS SECONDARY MARK 4 Secondary Mark 4 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS SECONDARY MARK 5 Secondary Mark 5 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS SECONDARY MARK 6 Secondary Mark 6 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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TERTIARY MARKS

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BATES BOBCATS TERTIARY MARK 1 Tertiary Mark 1 features the official Bates athletic ‘B’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS TERTIARY MARK 2 Tertiary Mark 2 features a bobcat paw print silhouette.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS TERTIARY MARK 3 Tertiary Mark 3 features a bobcat paw print silhouette combined with the official Bates athletic ‘B’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS TERTIARY MARK 4 Tertiary Mark 4 features a split version of the official Bates athletic ‘B’.

Additional color and background applications are to be applied as demonstrated below.

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WORDMARKS

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BATES BOBCATS WORDMARK 1 Wordmark 1 features a straight orientation of ‘Bates’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WORDMARK 2 Wordmark 2 features an arced orientation of ‘Bates’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WORDMARK 3 Wordmark 3 features a straight orientation of ‘Bobcats’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WORDMARK 4 Wordmark 4 features an arced orientation of ‘Bobcats’.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WORDMARK 5 General Wordmark 5 features the straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WORDMARK 6 General Wordmark 6 features the straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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SPORT-SPECIFIC MARKS

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BATES BOBCATS ALPINE SKIING MARK 1 Bates Alpine Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS ALPINE SKIING MARK 2 Bates Alpine Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS ALPINE SKIING WORDMARK The Bates Alpine Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASEBALL MARK 1 Bates Baseball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASEBALL MARK 2 Bates Baseball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASEBALL WORDMARK The Bates Baseball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASKETBALL MARK 1 Bates Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASKETBALL MARK 2 Bates Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS BASKETBALL WORDMARK The Bates Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S BASKETBALL MARK 1 Bates Men’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S BASKETBALL MARK 2 Bates Men’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S BASKETBALL WORDMARK The Bate Men’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S BASKETBALL MARK 1 Bates Women’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S BASKETBALL MARK 2 Bates Women’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S BASKETBALL WORDMARK The Bate Women’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS CROSS COUNTRY MARK 1 Bates Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS CROSS COUNTRY MARK 2 Bates Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS CROSS COUNTRY WORDMARK The Bates Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S CROSS COUNTRY MARK 1 Bates Men’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S CROSS COUNTRY MARK 2 Bates Men’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S CROSS COUNTRY WORDMARK The Bates Men’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 1 Bates Women’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 2 Bates Women’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S CROSS COUNTRY WORDMARK The Bates Women’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FIELD HOCKEY MARK 1 Bates Field Hockey Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FIELD HOCKEY MARK 2 Bates Field Hockey Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FIELD HOCKEY WORDMARK The Bates Field Hockey Wordmark features the straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FOOTBALL MARK 1 Bates Football Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FOOTBALL MARK 2 Bates Football Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS FOOTBALL WORDMARK The Bates Football Wordmark features the straight ‘Bates’ athletic wordmark with ‘Football’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS GOLF MARK 1 Bates Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS GOLF MARK 2 Bates Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS GOLF WORDMARK The Bates Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S GOLF MARK 1 Bates Men’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S GOLF MARK 2 Bates Men’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S GOLF WORDMARK The Bates Men’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S GOLF MARK 1 Bates Women’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S GOLF MARK 2 Bates Women’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S GOLF WORDMARK The Bates Women’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS LACROSSE MARK 1 Bates Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS LACROSSE MARK 2 Bates Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS LACROSSE WORDMARK The Bates Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S LACROSSE MARK 1 Bates Men’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S LACROSSE MARK 2 Bates Men’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS MEN’S LACROSSE WORDMARK The Bates Men’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S LACROSSE MARK 1 Bates Women’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S LACROSSE MARK 2 Bates Women’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS WOMEN’S LACROSSE WORDMARK The Bates Women’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.

Additional color and background applications are to be applied as demonstrated below.

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BATES BOBCATS NORDIC SKIING MARK 1 Bates Nordic Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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BATES BOBCATS NORDIC SKIING MARK 2 Bates Nordic Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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BATES BOBCATS NORDIC SKIING WORDMARK The Bates Nordic Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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77 78

BATES BOBCATS ROWING MARK 1 Bates Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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78 79

BATES BOBCATS ROWING MARK 2 Bates Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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79 80

BATES BOBCATS ROWING WORDMARK The Bates Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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80 81

BATES BOBCATS MEN’S ROWING MARK 1 Bates Men’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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81 82

BATES BOBCATS MEN’S ROWING MARK 2 Bates Men’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

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82 83

BATES BOBCATS MEN’S ROWING WORDMARK The Bates Men’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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BATES BOBCATS WOMEN’S ROWING MARK 1 Bates Women’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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84 85

BATES BOBCATS WOMEN’S ROWING MARK 2 Bates Women’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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85 86

BATES BOBCATS WOMEN’S ROWING WORDMARK The Bates Women’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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86 87

BATES BOBCATS SOCCER MARK 1 Bates Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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87 88

BATES BOBCATS SOCCER MARK 2 Bates Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

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BATES BOBCATS SOCCER WORDMARK The Bates Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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89 90

BATES BOBCATS MEN’S SOCCER MARK 1 Bates Men’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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90 91

BATES BOBCATS MEN’S SOCCER MARK 2 Bates Men’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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91 92

BATES BOBCATS MEN’S SOCCER WORDMARK The Bates Men’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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BATES BOBCATS WOMEN’S SOCCER MARK 1 Bates Men’s Women’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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93 94

BATES BOBCATS WOMEN’S SOCCER MARK 2 Bates Women’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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94 95

BATES BOBCATS WOMEN’S SOCCER WORDMARK The Bates Women’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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95 96

BATES BOBCATS SOFTBALL MARK 1 Bates Softball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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BATES BOBCATS SOFTBALL MARK 2 Bates Softball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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BATES BOBCATS SOFTBALL WORDMARK The Bates Softball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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98 99

BATES BOBCATS SQUASH MARK 1 Bates Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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99 100

BATES BOBCATS SQUASH MARK 2 Bates Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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100 101

BATES BOBCATS SQUASH WORDMARK The Bates Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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101 102

BATES BOBCATS MEN’S SQUASH MARK 1 Bates Men’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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102 103

BATES BOBCATS MEN’S SQUASH MARK 2 Bates Men’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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103 104

BATES BOBCATS MEN’S SQUASH WORDMARK The Bates Men’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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104 105

BATES BOBCATS WOMEN’S SQUASH MARK 1 Bates Women’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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105 106

BATES BOBCATS WOMEN’S SQUASH MARK 2 Bates Women’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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106 107

BATES BOBCATS WOMEN’S SQUASH WORDMARK The Bates Women’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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107 108

BATES BOBCATS SWIMMING & DIVING MARK 1 Bates Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

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108 109

BATES BOBCATS SWIMMING & DIVING MARK 2 Bates Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

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109 110

BATES BOBCATS SWIMMING & DIVING WORDMARK The Bates Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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110 111

BATES BOBCATS MEN’S SWIMMING & DIVING MARK 1 Bates Men’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

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BATES BOBCATS MEN’S SWIMMING & DIVING MARK 2 Bates Men’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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BATES BOBCATS MEN’S SWIMMING & DIVING WORDMARK The Bates Men’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 1 Bates Women’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 2 Bates Women’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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115 116

BATES BOBCATS WOMEN’S SWIMMING & DIVING WORDMARK The Bates Women’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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116 117

BATES BOBCATS TENNIS MARK 1 Bates Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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117 118

BATES BOBCATS TENNIS MARK 2 Bates Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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118 119

BATES BOBCATS TENNIS WORDMARK The Bates Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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PMS 421

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BATES BOBCATS MEN’S TENNIS MARK 1 Bates Men’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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120 121

BATES BOBCATS MEN’S TENNIS MARK 2 Bates Men’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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121 122

BATES BOBCATS MEN’S TENNIS WORDMARK The Bates Men’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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122 123

BATES BOBCATS WOMEN’S TENNIS MARK 1 Bates Women’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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123 124

BATES BOBCATS WOMEN’S TENNIS MARK 2 Bates Women’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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124 125

BATES BOBCATS WOMEN’S TENNIS WORDMARK The Bates Women’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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125 126

BATES BOBCATS TRACK & FIELD MARK 1 Bates Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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126 127

BATES BOBCATS TRACK & FIELD MARK 2 Bates Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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127 128

BATES BOBCATS TRACK & FIELD WORDMARK The Bates Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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128 129

BATES BOBCATS MEN’S TRACK & FIELD MARK 1 Bates Men’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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129 130

BATES BOBCATS MEN’S TRACK & FIELD MARK 2 Bates Men’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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130 131

BATES BOBCATS MEN’S TRACK & FIELD WORDMARK The Bates Men’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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131 132

BATES BOBCATS WOMEN’S TRACK & FIELD MARK 1 Bates Women’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

BLACK

PMS 421

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132 133

BATES BOBCATS WOMEN’S TRACK & FIELD MARK 2 Bates Women’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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133 134

BATES BOBCATS WOMEN’S TRACK & FIELD WORDMARK The Bates Women’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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134 135

BATES BOBCATS VOLLEYBALL MARK 1 Bates Volleyball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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135 136

BATES BOBCATS VOLLEYBALL MARK 2 Bates Volleyball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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136 137

BATES BOBCATS VOLLEYBALL WORDMARK The Bates Volleyball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.

Additional color and background applications are to be applied as demonstrated below.

PMS 201

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137 138

TYPOGRAPHY & COLOR

139

BATES BOBCATS CUSTOM FONT The official custom font Batesina Athletica may be used on any collateral and promotional materials for the Bates Athletic Department. The accompanying TrueType file is installable for use on all computers.

BATESINA ATHLETICA

PMS 201

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BATES BOBCATS UNIFORM NUMERALS To maintain a consistent brand presence, the set of Uniform Numerals are to be used on all uniform designs in conjunction with any official Bates athletic wordmark.

Additional color and background applications are to be applied as demonstrated below.

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PMS 201

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140 141

BATES BOBCATS COLOR INFORMATION

BATES GARNET PANTONE 201 C Thread: MD 1384 or RA 2268 RBG: 179, 08, 56 CMYK: 00, 100, 63, 29

All colors used in each Bates athletic brand trademark must adhere to the official color standards listed at left.

PANTONE, CMYK, RGB, and thread color specifications are provided to help guide the application process for all brand touchpoints.

BATES BLACK PANTONE Process Black Thread: MD 1000 or RA 2296 RBG: 35, 31, 32 CMYK: 00, 00, 00, 100

BATES ATHLETIC GRAY PANTONE 421 C Thread: MD 1011 or RA 2540 RBG: 196, 198, 200 CMYK: 00, 00, 00, 26

141 142

BRAND GUIDELINES

143

BATES BOBCATS VIOLATION INFORMATION 1

6

The Bates athletic brand identity was designed for the exclusive use of Bates Athletics.

To ensure its maximum performance, each athletic mark must be displayed properly and may never be altered or modified in any way.

2

7

The violation examples listed below and shown at left demonstrate unacceptable uses of the marks within the Bates athletic brand identity: 1 - Do not alter the orientation or proportions of marks 2 - Do not alter, rescale, or reformat elements in marks

3

8

3 - Do not change typefaces within marks 4 - Do not alter colors within marks 5 - Do not outline marks 6 - Do not crop marks in any way

4

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7 - Do not place marks on visually distracting grounds 8 - Only official Bates PANTONE colors may be used 9 - Do not add elements to marks 10 - Do not make low-quality reproductions of marks

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143 144

BATES BOBCATS SAFE ZONE & SIZING 1 - SAFE ZONE INFORMATION

1

A protected field the height and width of the ‘B’ in ‘Bates’ should surround the family of athletic marks at all times.

This protective field ensures a clear and prominent presentation of all marks within the brand identity.

2 - SIZING INFORMATION To ensure proper legibility of the variety of marks within the athletic brand identity, please adhere to the measurements shown at left for the minimum size requirements for high resolution printed images.

For lower resolution items, the minimum size should be increased in order to maintain integrity of the marks.

2

2.25”

1.25”

HIGH RESOLUTION PRINT MINIMUM

1.25”

LOW RESOLUTION PRINT MINIMUM

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Bates College

2 Andrews Road Lewiston, ME 04240 www.bates.edu

Kevin McHugh

Athletic Director 207.786.6341 kmchugh@bates.edu

Meg Kimmel

Associate VP for Communications 207.786.6300 mkimmel@bates.edu

Andy Walter

Sports Information Director 207.786.6411 twalter@bates.edu

CONTACT INFORMATION

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