W.L. Lyons Brown III (Col ’82, MBA ’87) is the founder and chief executive officer at Altamar Brands, LLC, a distiller and importer of rare, craft spirits. Previously he spent 15 years in his family business at Brown-Forman (Jack Daniel’s, Southern Comfort), where he was marketing director for Europe and director of sales for the United States before retiring to pursue entrepreneurship. He is a trustee of the Darden School Foundation and a member of the advisory board for Darden’s Batten Institute for Entrepreneurship and Innovation. He is also an Entrepreneur-in-Residence for the i.Lab at U.Va. and at the A.B. Freeman School of Business at Tulane University, where he teaches cases annually.
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