Be Healthy A PUBLICATION OF THE BAY STATE BANNER
MEDIA KIT 2020
Background
Fall 2017
BE HEALTHY WAS DEVELOPED BY THE BAY STATE BANNER IN RESPONSE TO THE BOSTON PUBLIC HEALTH COMMISSION’S DISPARITIES PROJECT that determined that the incidence and death rates of several illnesses were significantly higher in blacks than any other group in the city. Many of these illnesses and conditions are preventable or highly controllable once diagnosed.
Be knowledgeable. Be well. Be healthy.
Summer 2018
MEDICATION THE KEY TO ASTHMA CONTROL
Be knowledgeable. Be well. Be healthy.
COMMON ASTHMA TRIGGERS HIDING IN PLAIN SIGHT
PREVENTION FIGHTING PLAQUE TOOTH BY TOOTH
GUM DISEASE
Another report — “Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care” — by the Institute of Medicine brought to light the difference in quality of treatment for racial and ethnic minorities nationwide. Added to this problem is a patient’s lack of health literacy, or inability to understand health care information.
LOOK OUT FOR SNEAKY SYMPTOMS
EXERCISE: TREATMENT & TRIGGER ASTHMA ACTION PLAN
Asthma
HEALTHY EATING
COMMON, BUT CONTROLLABLE
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EXERCISE: KEEP ON STEPPIN’
HEALTHY RECIPE
Cancer prevention YOU HAVE SOME CONTROL
Purpose
Oral health
FACT OR FICTION?
Be knowledgeable. Be well. Be healthy.
A GLIMPSE INTO YOUR GENERAL HEALTH
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Winter 2020
Stay informed. Take charge. Be healthy.
FAMILY HISTORY
IT’S ALL ABOUT THE GENES
NEW AMERICAN PLATE
Stroke
FOOD AND CANCER
Response
IT’S ALWAYS AN EMERGENCY
EXERCISE: KEEP MOVING
911: NOT JUST A NUMBER
HEALTHY RECIPE
IT CAN SAVE YOUR LIFE
BE HEALTHY HAS BEEN WELL RECEIVED BY THE COMMUNITY as well as several health organizations. It won the 2007 Sword of Hope Media Award from the American Cancer Society and the 2011 Excellence in Local Media Award from the National Marrow Donor program. It has been linked to or requested by several nationally recognized public and private institutions, such as the World Cancer Campaign of the International Union Against Cancer, the Vitamin D Council and the National Cancer Institute’s Office of Communications and Education.
STROKE IN THE YOUNG
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OCCURRENCE ON THE RISE
PHOTO: XXXXXXXX
HEALTHY STEPS: KEEP MOVING POTASSIUM POWER
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THE PURPOSE OF BE HEALTHY IS TO INCREASE AWARENESS AND UNDERSTANDING of diseases, their signs and symptoms, risk factors and appropriate screening tests. Its emphasis is on healthy lifestyles — exercise, healthy eating, weight control and smoking cessation — key factors that contribute to the incidence of many preventable illnesses.
TEDY BRUSCHI: tackling two strokes and playing for Tedy’s Team
12/20/19 1:05 PM
A PUBLICATION OF THE BAY STATE BANNER
Contact: Karen Miller, Dr.P.H., Health Editor, for further information at (617) 936-7800 or kmiller@bannerpub.com
Editorial Calendar * SUMMER 2020 Prostate cancer FALL 2020 Heart failure
While each issue of Be Healthy focuses on a particular health topic, it also includes information on healthy living. It is estimated that a high percentage of chronic diseases are preventable through lifestyle changes. EACH ISSUE MAY INCLUDE SUGGESTIONS ON: n Exercise n Healthy eating
n Smoking cessation n Healthy recipes
* Topics are subject to change
Distribution BE HEALTHY IS INSERTED INTO EVERY ISSUE OF THE BAY STATE BANNER, WHICH IS DISTRIBUTED AT 350 LOCATIONS THROUGHOUT THE GREATER BOSTON AREA as well as other cities with large minority populations including Randolph, Brockton, Cambridge and Worcester. It is estimated that 100,000 people read the Banner every week. In addition, Be Healthy is available through the paper’s website at www.baystatebanner.com. Each issue of Be Healthy remains online permanently. In addition to its print and online circulation, Be Healthy has been distributed to a number of private and public organizations for numerous health fairs, seminars and conferences. It has been included in the curriculum of both secondary and post-secondary educational institutions.
PROFESSIONAL/PUBLIC ORGANIZATIONS n Alzheimer’s Association of Massachusetts n American College of Nurse Midwives n American Diabetes Association n American Heart Association n American Stroke Association n Boston Public Schools n Center for Information and Study on Clinical Research Participation (CISCRP) n Central Boston Elder Services
n The Family Van n Greater Boston Sickle Cell Disease Association, Inc. n Massachusetts Mental Health Association n National Cancer Institute Office of Health Disparities n Centers for Disease Control and Prevention n Vitamin D Council
SCHOOLS AND UNIVERSITIES
SPECIAL EVENTS
n Boston University School of Public Health n Dorchester High School n Health Careers Academy n Madison Park Vocational School n Suffolk University n Tougaloo College, Mississippi
A PUBLICATION OF THE BAY STATE BANNER
n Aware for all n Back to School Jamboree n Whittier Street Health Center Men’s Health Summit n Health and Fitness EXPO n Diabetes EXPO n El Planeta Health and Family
Contact: Karen Miller, Dr.P.H., Health Editor, for further information at (617) 936-7800 or kmiller@bannerpub.com
Sponsorship In order to bring current and factual health information to our readers, we partner with established and high quality health institutions in the area. The sponsorship also provides our readers an introduction to doctors with expertise in the topics presented in Be Healthy. Sponsorship is $15,000 and includes: n The name and logo of the sponsor on the front cover n A full-page, full-color ad n Interviews with at least two providers affiliated with the institution n Articles researched and written by award-winning Banner staff incorporating interviews with the designated providers n Interviews with patients treated at the institution, if available
n Online articles from the issue, which can include videos, self-assessments and other interactive media n A link of your choice that will run with every online article and sidebar n A permanent online copy of the issue available in the archives section of Be Healthy n Extra copies for distribution
Co-sponsorship Under some circumstances, it may be possible to co-sponsor an issue of Be Healthy. In most instances you are required to select the organization to serve as your partner. Co-sponsorship is $8,000. Additional information is available on request.
Advantages to the sponsor There are advantages to partnering with the Banner and Be Healthy: n Increased visibility of your institution among our readers n An avenue to highlight the expertise of your providers n An opportunity to increase awareness of certain illnesses and conditions that disproportionately impact people of color
A PUBLICATION OF THE BAY STATE BANNER
n Permanent online access to the issues n Participation in health communication in the media, which is becoming one of the principal sources of health information for consumers
Contact: Karen Miller, Dr.P.H., Health Editor, for further information at (617) 936-7800 or kmiller@bannerpub.com
Rates & Specifications Trim size of the magazine is 8.5" x 10.875" n All ads are 4-color n All full-page and half-page ads have bleeds.
How to build your ad ad dimensions bleed: add .125" bleed on all sides live area: keep all important
AD SIZE
DIMENSIONS
PLUS BLEED
LIVE AREA
PRICE
Full page
8.5" x 10.875"
8.75" x 11.125"
8" x 10.375"
$3,000
1/2-page horizontal
8.5" x 5.3125"
8.75" x 5.4375"
8" x 5.1875"
$1,500
1/4 page
3.625" x 4.8125"
n/a
3.625" x 4.8125" $750
Full page: Back Cover
8.5" x 10.875"
8.75” x 11.125”
8" x 10.375"
$3,500
Full page: Inside Front Cover
8.5" x 10.875"
8.75” x 11.125”
8" x 10.375"
$3,500
Full page: Inside Back Cover
8.5” x 10.875"
8.75” x 11.125”
8" x 10.375"
$3,500
Two-page spread
17" x 10.875"
17.25” x 11.125”
17.5" x 8"
$7,000
Rates are net
2020 Estimated Publication Dates: Spring issue April 16 | Fall issue October 15
17" x 10.875"
1/2 page horizontal 8.5" x 5.3125" 8.75" (build ad with .125" bleed on all sides for total ad size of 8.75" x 11.125")
2-page spread
8.75" (build 1/2 page ad with .125" bleed on 3 sides for total ad size of 8.75" x 5.4375")
11.125"
8.5" x 10.875"
1/4 page 3.625" x 4.8125"
5.4375"
Full page
11.125"
elements within this boundary (i.e. text, logos). See chart for live area dimensions.
17.25" (build ad with .125" bleed on all sides for total ad size of 17.25" x 11.125")
Ads should be submitted as high resolution PDFs. A PUBLICATION OF THE BAY STATE BANNER
Contact: Karen Miller, Dr.P.H., Health Editor, for further information at (617) 936-7800 or kmiller@bannerpub.com