THEULTIMATEINTARGETMARKETING Our readers are 90% female; 79% are between 25-44 years old. They are affluent, well educated and active. Our incredible readership even outpaces the national averages for parenting publications. 91% of our readers use baystateparent to make purchasing decisions.
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• 68% of our readers earn $50,000 or more per year. (national average = 60%) 29% earn over $100,000! • 89% of our readers have some college education or degree. • 57% of our readers spend 30 minutes or more reading a typical issue. (national average = 48%)
Our readers’ children are involved in: •Team Sports 60% • Swimming 46% • Music 28% • Dance 26% • Gymnastics 28% • After-School Care 18% • Martial Arts 19%
Our readers’ children are: • Under 2 years 20% • 2-4 years 45% • 5-9 years 55% • 10-12 years 22% • 13 years or older 14% • 62% will send their children to at least one camp • 78% are either enrolled or considering an independent or private school Source: Readex Research 2009 PPA Survey
To learn more about the incredible readership behind Massachusetts’ Premier Magazine for Familes, contact:
baystateparent 117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 sales@baystateparent.com • www.baystateparent.com • massfieldtrips.com • campguidebaystateparent.com