THEULTIMATEINTARGETMARKETING Our readers are 90% female; 79% are between 25-44 years old. They are affluent, well educated and active. Our incredible readership even outpaces the national averages for parenting publications. 91% of our readers use baystateparent to make purchasing decisions.
Can you afford not to be seen in baystateparent? portrait simple
• 68% of our readers earn $50,000 or more per year. (national average = 60%) 29% earn over $100,000! • 89% of our readers have some college education or degree. • 57% of our readers spend 30 minutes or more reading a typical issue. (national average = 48%)
Our readers’ children are involved in: •Team Sports 60% • Swimming 46% • Music 28% • Dance 26% • Gymnastics 28% • After-School Care 18% • Martial Arts 19%
Our readers’ children are: • Under 2 years 20% • 2-4 years 45% • 5-9 years 55% • 10-12 years 22% • 13 years or older 14% • 62% will send their children to at least one camp • 78% are either enrolled or considering an independent or private school Source: Readex Research 2009 PPA Survey
To learn more about the incredible readership behind Massachusetts’ Premier Magazine for Familes, contact:
baystateparent 117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 sales@baystateparent.com • www.baystateparent.com • massfieldtrips.com • campguidebaystateparent.com
baystateparent is now available at more than 1,000 locations across more than 200 cities and towns! We are truly Massachusetts' Premier Magazine for Families. Prominent Displays At
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Bonus distribution of 15,000+ copies annually at local events such as family expos, KidsFest at Wachusett Mountain and many more.
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More than 50,000 copies every month reaching more than 100,000 parents!
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EDITORIALCALENDAR2011 2011 Monthly Features Include: In Every Issue Each month, baystateparent features the following editorial pieces: Junkdrawers: a little of this, a little of that on the people, products and places of Massachusetts Adoption: our award-winning section includes a "Finally, Forever" feature story, Circle of Friends adoption events and monthly foster child Moms Rock: an award-winner and reader favorite: profile of an inspiring local mom Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens Let's Roll: Massachusetts daytrips and other family adventures
Special Needs: We regularly feature stories on special families and the issues they face.
January: Education February: Celebrations March: Baby-licious
Oh, the Places You'll Go: award-winning and comprehensive calendar of events offering a dayby-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events Something Special baystateparent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as the arts, baby and daytrips. baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear and beyond.
April: Camp May: The Home June: Summer Guide July: Health & Wellness August: Back-to-School September: The Arts Extracurricular October: ThinkPink Halloween November: Special Needs The Holidays December: The Holidays
For Questions or Story Ideas, Contact Editor Carrie Wattu editor@baystateparent.com.
baystateparent 117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 sales@baystateparent.com • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com
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Meet
Stephanie
baystateparent’s Sales and Business Development Manager
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Prior to joining baystateparent magazine in July 2009, Stephanie was an account executive at skirt! magazine in Boston. Stephanie loves combining her first love - being a mom to her daughter - with her professional passion. She works with her clients to develop smart, strategic advertising programs and a real “focus group” perspective as she is part of our advertisers’ target demographic.
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Stephanie M. Pearl
774.364.0296 stephaniep@baystateparent.com
baystateparent
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Staci
baystateparent’s Account Executive Turno a L i c ive Sta xecut nt e
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As a young girl Staci’s bedroom was filled with stacks of magazines, so it is no surprise to her friends and family that she loves her career in the magazine industry. After graduating from the University of Alabama in 2003 with a Bachelors in Communications, Staci moved to New England to pursue a career in the field of journalism. After working as a writer Staci decided to incorporate more of her creative skills and focus her career on marketing and advertising. Before joining baystateparent in the summer of 2009, Staci worked as an account executive at skirt! Magazine in Boston. Staci loves helping small and large businesses reach their marketing goals and she believes in the value of customer service. As the oldest of five, Staci is excited to start her own family. Staci and her fiance are planning an October wedding.
Staci LaTurno
774.364.5073 StaciL@baystateparent.com
baystateparent 117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 sales@baystateparent.com • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com
Meet
Anne
baystateparent’s Account Executive
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Before coming to baystateparent, Anne was the owner of Thirty Petals Boutique in Belmont for 15 years, and also an advertiser in the magazine. As a mom of one boy, she became an avid reader. Why not join the team? She loves doing anything outdoors and relies on baystateparent Magazine to find fun, recreational activities for her family.
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Anne Bridge
617.620.9402 anneb@baystateparent.com
baystateparent 117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 sales@baystateparent.com • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com