CU iBUS (January 2015), CUHK Business School

January 2015

CU iBUS Published by the Undergraduate Office, CUHK Business School

- 02 Cover Story -

New Beginnings celebrated around the World at the New Year

- 08 Spotlight -

Citi-HKCSS Community Intern Program Asian Business Studies (ABS) trip to Shenzhen

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y p p a H r a e Y w e N

5 - 06 Faculty Spotlight -

Prof. Jenny Tian - 07 A Day at Work -

Audit Associate - 12 Lovely Planet -

Lille, France

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Abbreviation INDEX

From the Editor

UGO Undergraduate Office IBBA Integrated BBA Program ABS Asian Business Studies GBS Global Business Studies

Message from the editor

IBCE International Business and Chinese Enterprise

Dear CU iBUS readers,

PACC Professional Accountancy Program

Welcome to 2015!

HTMG Hotel and Tourism Management Program

2014 was a difficult year yet, I believe, a rewarding one. It was a year of change for Hong Kong particularly for the younger generation. We have witnessed the awakening of our youth to the social and political issues of our home city. Hopefully with greater involvement of the post 90s and millennials comes a more diverse and advanced society.

The New Year is traditionally a time for families to gather. Yet over the years it has transformed into a business opportunity with the development of party and gift culture. Not only does the festival set big brands and shopping malls in competition with each other, the Lunar New Year Fair also offers an arena for teenagers to test their commercial ideas and more importantly their business minds. In this issue of CU iBUS, we’ll look at how big and small businesses compete to attract customers during the festive season.

Starting from next issue, CU iBUS will take on a new mission of introducing the CUHK Business School experience to prospective students from secondary schools. If you have some unique and valuable experience to share, we’d welcome you to submit your writing to bba@cuhk.edu.hk.

As everyone rejoices in the festive spirit, I sincerely wish you a fruitful 2015. Let’s hope that the New Year will bring new opportunities and a brighter outlook.

Prof. Dennis Fan Editor-in-chief, CU iBUS

IFAA Insurance, Financial and Actuarial Analysis Program QFIN Quantitative Finance Program QFRM Quantitative Finance and Risk Management Science Program GLEF Global Economics and Finance Program

EDITORIAL Editor-in-chief Prof. Dennis Fan Members Carol Ho Isadora Ho Elaine Leung

STUDENT EDITORIAL TEAM Grace Chee (BBA-JD, Year 4) Chloe Tong Chung Ning (BBA-JD, Year 4) Ingrid Lee Wing Lam (PACC, Year 3) Roy Cheung Chung Hin (PACC, Year 2) Wong Sze Ki (IBBA, Year 3) Benny Poon Chi Shing (IBBA, Year3) Hussain Sumair (IBBA, Year 1) Christy Lee (GBS, Year 2) Lolitta Ho (IBBA, Year 1) Mo Chun Wing Morven (GBS, Year 3) Tai Wai Lok, Victor (IBBA, Year 3) Myra Zhang (IBBA, Year 3) Jeanette Lai (IBBA, Year 3) Kristian Jiraruangkiat (IBBA, Year 1) Anson Cheng Tsang Fai (PACC, Year 1) Eva Lau Pui Wa (ABS, Year 3) Dan Fung Tsz Him (PACC, Year 3) Venus Fung Hiu Wing (IBBA, Year 3)

CONTRIBUTORS Michelle Lai (ABS, Year 4) Sherry Chan (PACC, Year 3)

Contact us Address Room 616, Cheng Yu Tung Building, 12 Chak Cheung Street, Shatin, N.T. Telephone 3943 7746 Email bba@cuhk.edu.hk Facebook www.facebook.com/CUHKBusinessUG

from CUHK Business School - Undergraduates Facebook

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Dec 22

Dec 16

Editorial Pick

The Hong Kong’s Net Employment Outlook conducted by Manpower predicts a net employment outlook of +19% in the Finance, Insurance and Real Estate sector in the first quarter of 2015. http://www.hket.com/eti/article/c1de6901-c1ba-4999-8c83-79e031b24ca5453716?ref=ak8fs

Russian cinema teamed up with Ikea to offer movies in bed. Taking advantage of the comfort being in bed and convenience of enjoying movies on the Internet, one cinema company in Moscow introduced bed in cinema instead of seats to attract a new audience.

Unfortunately, the bedroom offer only lasted for a week. http://www.independent.co.uk/news/world/europe/russian-cinema-teams-up-with-ikeato-offer-movies-in-bed-9920083.html

Dec 12 UBS Group AG has turned to artificial intelligence for delivering personalized advice to the bank’s wealthy clients. This brought a revolution upon global banking industry. http://www.bloomberg.com/news/2014-12-07/ubs-turns-to-artificialintelligence-to-advise-wealthy-clients.html

Nov 28 Britain's first bus powered by human waste has taken to the streets.

The 'Bio-Bus' is fuelled by biomethane gas and a single tank of the gas is enough to power the vehicle for 186 miles (300 km). http://www.bbc.com/news/uk-england-bristol-30115137

“Impossible Foods” founder Patrick Brown, a molecular biologist at Stanford University, served Li Ka-shing, one of the investors, an entirely meatless burger that tastes like minced beef. The burger costs 10 to 20 US dollars each and the company is working hard at lowering the cost. http://www.scmp.com/article/1637230/veggie-burger-looks-andtastes-meat

Nov 21

Nov 14 Shanghai-Hong Kong Stock Connect is set to launch on Nov 17, giving global investors greater access to mainland shares via Hong Kong and trading on Hong Kong listed companies from Shanghai. The program marks a step forward for China in opening up its equity market.

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New Beginnings celebrated around the World at the New Year

By Chloe Tong and Grace Chee, Student Reporters

How did you celebrate the Christmas and the New Year? Did you stay at home and spend the time with your family? Did you go out and count down the hours with your friends? Or did you have a romantic meal with your loved one?

While traditionally Christmas and the New Year are a time for family members to gather, with the development of the gift culture over time, these festivals have developed into an opportunity for businesses to make extra profits. In this issue of CU iBUS, let’s see how owners of businesses as big as shopping mall or as small as a Lunar New Year Market stall capitalize on the festive season.

Shopping Malls’ Festive Strategies With the holiday season in full swing, malls in Hong Kong are doing their best to lure the shoppers. While holiday decorations have become a must, let’s take a look at other strategies different malls use to grab a larger slice of holiday profits!

Host exclusive events Unique events found nowhere else certainly capture shoppers’ attention. For example, New Town Plaza’s Starlight Garden is hosting a transparent maze challenge during the holiday period. Advertised as Hong Kong’s first transparent maze and an “aMAZEing” experience, it will surely attract families, particularly children, to visit the mall.

Go digital With rising use of smartphones, it’s no surprise that malls are ramping up their digital activities. CityPlaza’s shoppers can take part in a Christmas treasure hunt by downloading the mall’s app on their smartphone.

Numerous checkpoints are placed around the mall; once shoppers “check-in” with the app, they will receive Christmas-related shopping offers. It's designed as an entertaining treasure hunt meant to engage shoppers, but the question is, how many would actually take part?

Support a Charity We all know holidays aren’t only about fun because along with holidays comes more garbage, so who wouldn’t love an attempt to “green up” the season?

Lee Gardens launched an environmental project recycling 30,000 plastic bottles into Christmas baubles. The limited edition baubles are stored in giant Christmas trees spanning Lee Gardens’ shopping areas. Aside from attracting photo snaps, shoppers can donate to the Make-A-Wish Foundation in exchange for a bauble. By affiliating the mall with a charitable cause, it builds goodwill and creates positive meaningful exposure to the brand beneficial in the long run.

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Cover Story

Denmark In Denmark, the Danes throw dishes against the doors of the homes of their family, friends and neighbors. The more broken glasses and crockery you find outside your house, the more popular you are!

Spain Spaniards eat twelve grapes at midnight (one at each stroke of the clock) to get a year of good luck.

Switzerland The Swiss celebrate by dropping ice cream onto the floor - on purpose!

Interesting New Years’ Traditions South Africa

Columbia

In Johannesburg, people chuck old appliances out the window.

Sounds a bit dangerous, doesn’t it?

Puerto Rico Puerto Ricans throw pails of water outside their window to scare away evil spirits. People seem to do an awful lot of throwing on New Year’s Day.

Columbians carry empty suitcases around for the whole day - their idea of a great year is one filled with travel.

Bolivia In Bolivia, coins are baked into desserts. Whoever finds one will have good luck for the rest of the year.

Ireland The Irish throw bread at their walls to scare away mischievous imps.

Step 1

Lunar New Year Fair

Gather a group of like-minded friends

The Chinese New Year is one of the most important festivals for the Chinese. The Lunar New Year fair, also known as “Nin-Siu” (年宵), is a well-loved tradition making up a big part of the Chinese New Year celebrations. Held in different venues across the city, it’s easy to spot one during the celebratory period. One can feel the festive spirit from miles away between the ambience of joyful family crowds and the mix of traditional and trendy goodies.

The market is split into three types of stalls, namely food stalls which sell traditional street snacks like curry fish balls and imitation shark’s fin, wet goods stalls and dry goods stalls. The wet goods section is occupied by flower kiosks selling vibrant colored flowers with different symbolic meanings. In the dry goods sections, the ‘dry’ merchandise sold were historically traditional goods such as Chinese red banners and pinwheels yet nowadays the market is overflowing with creativity. One can find all sorts of festive products from traditional pinwheels to stuffed toys poking fun at political figures. More importantly, the fair has developed into an opportunity for the young generation to show off their entrepreneurial spirit.

Behind the Booths For those who might want to get their feet wet in this entrepreneurial pool, here are some tips shared by Alice Kung (GBS, Year 2). Alice has organized booths at the Victoria Park in 2012 and 2014 respectively.

Running a booth can be expensive.

Alice ran both her stalls with a group of friends sharing both costs and risks.

The bonus: more people = more fun.

Her most memorable experience was hot potting late at night in a crowdfree market.

Step 2 Prepare for a bidding competition Every year around November, the Food and Environmental Hygiene Department auctions all the stall booths by open auction. Alice’s first booth cost almost HKD$20,000, a price within their budget.

But two years later the price soared when they wanted to bid for the same stall. They had to settle for a cheaper spot which still cost HKD$25,000. Expect a bidding war, and a tradeoff between price and traffic.

Step 3

Come up with a product idea relevant to the year’s trends Deciding on what product to sell can be a complex decision since it can make or break your sales. From the product idea, to manufacturer and pricing strategies, a broad range of skills need to be exercised.

Alice Kung (GBS, Year 2)

Alice thinks having a product that corresponds to current trends and hit topics definitely increases sales. For her first booth in 2012, Alice and her friends decided to sell street signs with words that played on the year’s trends such as the popular Taiwan movie, “You Are the Apple of My Eye”. Their product was made by a Hong-Kong based printing company that custom printed street signs. As they did not need to create a product from scratch, this lowered the costs. In 2014, when Alice and her friends organized their second booth, they took a different approach by sourcing mahjong cushions directly from Taobao; costs were controlled because they were premade. On both occasions they didn’t lose money, in fact they earned approximately several thousand dollars of marginal profit. Everyone in the group pocketed a few hundred dollars plus memories of some fun experiences!

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Step 4 Promote on social media Alice comments that a Facebook page may seem unnecessary for a short-lived booth, but they generated much attention by using one.

Creating a Facebook page actually attracted a radio station to interview Alice and her friends. This shows that social media’s impact cannot be underestimated.

Generating attention for their stall and products, it increased their sales. And, it takes less than five minutes to create a Facebook page so what’s the harm?

Step 5 Now, get ready to sell!

Standing out among the hordes of booths can be challenging.

Stall owners do everything to catch the attention of passersby.

Use a loudspeaker to save your voice!

Some other unique products from past years: Candy Crush Recall the candy crushing trend? A group of 100 people gathered HKD70,000 to capitalize on this addictive game. Offering a onestop service, they created a candythemed décor to sell photography services, candy pillows and real candies. Claiming to sell one candy cushion every two minutes over four days, they earned HKD40,000. A concern though is the issue of violating copyrights.

Fortune Macaron A pillow designed by an accountant, the ‘Fortune Macaron’ is a stack of colorful macarons topped by a cute horse. With production costs over a hundred dollars per pillow coupled with low sales, the accountant lost money. On a positive note, she was able to sell her excess stock through promotion on social media.

New Year’s resolutions

Cover Story

One New Year tradition common to cultures all over the world is the setting of New Year’s resolutions.

But as we all know, it can be hard to stick to your goals all year long. Whether you want to get all A’s, shed ten pounds or start learning how to code, here’s some tips on how to make this year’s resolutions - and keep them.

One at a time Keep it simple. Instead of writing down a list of twenty goals, choose the most important one to focus on this year. You’ll have plenty of time to get to the remaining nineteen.

Tell your friends and family Tell your closest family and friends about your new resolution so that they can help keep you on track. Better yet, get your best friend to become your ‘accountability buddy’ and make a pact to encourage each other all the way.

Daily reminders A student’s life can be awfully busy, so it’s easy to forget about your resolution two months down the road. Keep your goal at the forefront of your mind with little tricks like setting a daily reminder on your phone using one of those habit-building apps, or even setting it as your desktop image.

Break it down Your goal will be much easier to achieve if you break it down into simpler short-term aims. For example, instead of saying ‘I’ll write a book’, say ‘I’ll draft one chapter this week’. You’ll be much more motivated when you see yourself accomplishing smaller parts of your larger goal and checking off those boxes!

Give yourself a carrot Reward yourself. Have mini rewards when you reach your intermediate goals, and a big reward when you fully achieve what you set out to do. You’ll deserve it!

Faculty Spotlight

so why let a few demanding or even rude ones ruin it all?

I once played in my class a commencement speech by American author David Foster Wallace. This speech reminds us to be less concerned over how other people treat us while being more aware of how we choose to see the world.

About CUHK

Prof. Jenny Tian Director, BBA in Hotel and Tourism Management Program Joined CUHK right after Christmas, 2007 Affiliated to Chung Chi College Birthday: December (I’m a Sagittarius)

About your profession What do you enjoy most in your work as a professor?

I enjoy teaching. During my first or second year I’d sometimes get nervous right before class (although the students might not notice). I’d talk too much, forget the questions I planned to ask or the key points I meant to make. Reflecting on those days, I’m surprised I can say I enjoy teaching now. With time, after overcoming the “technical” difficulties, you can feel more confident about the responsibilities that come with this job. What a teacher says and does in the classroom whether related to the course or not has an impact on the students. I remind myself never to take this responsibility lightly.

Also, the other part of my job I enjoy most is walking through the book stacks in the library, picking a random book or two to do some “impulse reading”. But with e-books so common now, I’ve done this much less. Thanks to your question, now I’m thinking maybe I should go to the library more often to “reconnect” with physical books.

Is there a course outside the Business School that you would recommend to Business students?

Take some art related courses (fine art, music, films etc) if for no other reason than to see or hear something beautiful.

Can you share with us an unforgettable moment during your time at CUHK? Each walk up the hill to UC and NA on a quiet weekend or on a summer day is an enjoyable moment.

Also, that part of our school’s annual dinner where faculty members are given a script, funny costumes, really ridiculous props, and about five minutes to rehearse before rushing on stage to “perform” in a student written play. I don’t know how my colleagues feel but I think I must be the worst actor in history. It’s totally out of control, like “hey, what should I do? Why my paper nose keeps slipping?” sense of awkwardness, but it’s also really hilarious.

Especially after the “ordeal” is over and you can finally laugh at yourself, it can be “ha ha” funny. My feelings about this annual dinner tradition are really mixed. I think we need moments just to be silly that way and not take ourselves too seriously. But ask if I’d do it again, my instant reply would be “oh no, not again…” (SoHo dinner organizers: If you’re reading this, don’t start getting any ideas :) )

About yourself

Can you recommend a book / movie that has touched you deeply?

This is so difficult to answer because there are so many but three books come to mind. First is one of my all-time favorites, “The Elegance of the Hedgehog” by French author In your view, what are the must have qualities for the CEO or Muriel Barbery. Next is a non-fiction book by Sheri Fink, other top management of a corporation?

“Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital”. It’s one of the best books I read in 2013. Finally Honestly, I care more about the qualities he/she should have as a “person.” At the hotel school we discuss service I’m currently reading this novel “Station Eleven” by Emily a lot, especially the notion of caring. I hope my students St. John Mandel. I’m only halfway through it but it’s been will remember the “Golden Rule” we discussed in class, i.e. really enjoyable so far. to treat others as we would want to be treated. That’s the As for movies, it’s hard to choose there’re just too many. But most important quality I would like to see in a manager. recently, I finally started watching the TV series “Dekalog” written and directed by Krzysztof Kieslowski. Based on the Do you think the customers in Hong Kong are generally getting more demanding? How should students who wish to Ten Commandments, I haven’t felt so strongly about a film develop a career in customer service / hospitality be prepared or TV show in a long, long time. It is so powerful that I have only watched four episodes so far, it makes you stop and to handle consumers’ ever increasing expectations? think. I suspect that talking about such “art-house” films Take it easy – that’s how I’d handle this. Without proper (although I don’t think Kieslowski was art-house – he was research I can’t say if HK customers are becoming more a master storyteller that mainstream film writers can really demanding. But if the job involves customer service and you take the job, then do it properly and responsibly. There learn from) makes me sound like a film snob. But you asked which films touched me deeply, well this old TV series is it. must be some good customers who appreciate your work,

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A Day at Work

By Roy Cheung Chung Hin, Student Reporter

Auditing offers endless learning opportunities on the operation of different business models.

Hence it is a perfect job for students who are truly devoted to the field of accounting. My daily duties include reviewing the financial statements collected from clients’ offices and verifying their validity by drawing samples from accounting records. Specifically, my core responsibility is to figure out any erroneous or suspicious figures by tracking down the underlying problems or justifications by obtaining sufficient and appropriate audit evidence. Disciplined time management, team collaboration, and work efficiency are the keys to conquer the substantial workload.

Audit Associate ass of Michael So (PACC, Cl e China 2013) joined Deloitt coming upon graduation, be Audit an associate in the department.

M ic h a e l S o

Daily Timeline (A typical day during peak seas

on)

7:00am Time to get up, get dressed, and get ready for anoth er busy day!

8:30am Arrive at Deloitte office for the morning meeting with my manager and colleagues in my team. This is also the time when I can have a cup of coffee to switch on my brain for a new day! Today’s goals are to finish internal contr ol testing and substantive testing for our clients, and to get started on the audit working paper.

10:00am Travel to the client's office with my notebook. While there, I have to gather all necessary accounting information such as individual ledgers and financial statements. I also need to collect supporting documents such as invoices of respective transactions to ensure the soundness of claims made by our clients. Oh, now starts the part that requires utmo st attention where I draw samples from both ledgers and invoi ces and conduct audit testing in both directions.

12:30pm It’s lunch time. However, I do not want to stop until I finish this task. So I grab a quick lunch and return to my desk just half an hour later.

2:30pm After a hectic morning I finally finish testing all the samples gathered from the client according to the auditing standard.

Oops, I found that some of the debt ratios for this year are dramatically different from last year’s. Need to sched ule a meeting with the financial manager to enquire abou t this.

4:30pm Meet with the manager and note his explanation, gather all other relevant supporting documents and issue a confirmation. If a particular transaction involves two or more parties, it is imperative for me to contact each of them to ensure validity of the claimed reason and balance.

6:00pm It is closing time at my client’s office – but not mine ! Before leaving and returning to my own office at Deloitte, I make sure I have all the required supporting document s, invoices, and confirmations for my working paper. Working paper, electronic and manual, contains the audit evidence I collected from my client and other sources. It supp orts the audit opinion and our conclusion on whether the financial statements are true and fair.

7:00pm Grab a sandwich on my way back to the office. Betw een bites I skim through the emails that came in since this morning. One got my attention. An email from the Learning Department reminds all staff that the Profe ssional Designation Support Program is available again for HKICPA Qualification Programme (QP) candidates.

7:30pm Start by burying my head in all those documents and ledgers and prepare for a long night at my desk.

11:00pm Finally, it is the end of another day of hard work.

I’m really lucky that today I am able to leave my office and return home this early during peak season. Time to take a good rest while I can!

Citi-HKCSS Community Intern Program

By Ingrid Lee, Student Reporter

While many look for internships with renowned corporations, Chan Ki Fung (IFAA, Year 3) went for something less common – internship in a NGO. This internship is part of the three month Citi-HKCSS Community Intern Program which aims to cultivate students’ sense of corporate social responsibility and introduce innovations to NGOs. Ki Fung’s remarkable contribution to the NGO he worked for – the Jockey Club Digital Inclusion Center (JCDIC) – won him the Grand Award for Excellence. He shares his experiences and reflections below.

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What changes did you introduce to the NGO?

JCDIC offers some self-developed products for the elderly and the disabled to facilitate their use of computers and mobile devices. Using what I have learnt regarding pricing strategies, I helped JCDIC evaluate their products’ pricing, making them more competitive and yet affordable to the target customers.

The organization would also hold activities and events to promote a barrier-free digital world. My partner and I assisted in some of them, and organized a game event on our own. There were board games to enhance the elderly’s knowledge of information and communication technology (ICT).

We also made recommendations for the redesign of their Facebook Fan Page to make it more user-friendly.

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Did you encounter any inspiring / touching stories during the program?

Before the internship, there is an induction program in which we visited different NGOs. One place we visited was Gingko House, a social enterprise promoting employment of senior citizens. It was impressive to see the passion of those older waiters. Perhaps some

may think that seniors should stay at home and enjoy their retirement, but actually many of them still have the motivation to work and to learn. I really admire the senior citizens working there.

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Do you think formulating strategies for NGO is more challenging than for ordinary businesses?

It is hard to compare. NGOs and business firms have different natures with very different goals. The main concern when formulating strategies for NGOs is whether the targets we serve can benefit.

Resources are also another concern. Usually, they are limited and there are not many staff members in an NGO, so there may be difficulties in carrying out certain big projects. Moreover, unlike for profit businesses where there are some standard strategies to follow, NGOs may not find those strategies applicable. Very often, we have to find our own solutions. But it is also this high degree of freedom and flexibility that makes working in an NGO more rewarding than in ordinary firms.

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Spotlight

Asian Business Studies (ABS) trip to Shenzhen

By Michelle Lai (ABS, Year 4)

The Asian Business Studies (ABS) stream arranged a visit to two leading corporations in Shenzhen on November 7.

Our first stop in Shenzhen was the modern headquarters of the multinational networking and telecommunications equipment and services company, Huawei Technologies. Established in 1987, the company has over twenty seven years of experience in ICT and has achieved impressive sales in international markets. The company’s solutions are deployed in more than 100 capital cities and nine financial centers worldwide.

We were fortunate we got to speak to Huawei’s Vice President, Ms. Tracy Jiang, who explained the two most important factors behind the success of the firm.

First of all, she said that in advancing the company, understanding its weaknesses is far more important than knowing its strengths. While Huawei’s integrated IT capabilities are widely recognized, there is still room for improvement in its user interface designs. Also, Ms. Jiang explained the importance in focusing on the core business. Huawei discontinued their energy business years ago despite its profitability in order to concentrate on ICT, their core competency. They aim to stay focused on the future possibilities in IT and are working hard to become the leader in this fast paced industry.

After an inspiring morning visit to Huawei and a refreshing lunch, we moved on to visit another international company, China International Marine Containers (Group) Ltd. (CIMC). One must be impressed by the fact that more than 50% of all containers manufactured worldwide are from CIMC. The factory we visited manufactures 60% of all CIMC production. Wearing a helmet, mask and earplugs, we entered the large factory and were immediately overwhelmed by the clashing sounds of metal and the humming of machines. Outside the factory we saw stacked containers painted with the logos of different companies. It is obvious the engineers take pride in their work as they know countries all over the world depend on them for containers. We found it particularly inspiring that from the brink of bankruptcy this manufacturer rose to international prominence and were amazed by what Chinese companies can achieve on a global scale.

For us ABS students this study trip to Shenzhen opened our eyes to the rising dominance of Chinese companies in the world. The two companies that we visited, one in the secondary sector of the economy and the other in the tertiary, showed us how Chinese companies work hard, take pride in their work and keep striving to be first.

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NOV 2014

76 th Congregation for the Conferment of Degrees

By Ingrid Lee, Student Reporter

“

Good luck and all the best. Always bear in mind the importance of learning, whether at school or at work.

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Mr. Eric Leung, Lecturer, School of Accountancy

“

We will miss everything here – the beautiful campus, our dearest friends and our teachers. Wish all of you a bright future.

“

Committee members of ProsPAC, The Society of Accountancy

Graduates happily throw their caps in the air!

11 The 76th Congregation for the Conferment of Degrees was held on November 20, 2014.

Our Class of 2014 celebrated their graduation as they officially enter a new stage of life.

Lightbox

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I am totally overjoyed! We are ready to embrace our new beginning in life.

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James Lam (third from left), Global Business Studies We graduate as business students, but we should look beyond business itself. Show your care towards society, to other things in life.

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Sam Luk (first from right), Global Business Studies

ly Love et Plan

Lille, France

By Sherry Chan (PACC, Year 3) Exchanged to Universite Catholique de Lille

Must-do things:

Join la Braderie de Lille: Start your treasure hunt in Europe’s largest flea market, the Lille Fair. Every year millions of tourists gather at this big informal market looking for treasures. Anything you can think of can probably be found there.

Try Moules-frites: Don’t miss one of the most popular dishes in France – mussels with french fries.

Remember to try it the traditional French way with mayonnaise and beer.

Enjoy a three hour long French culinary adventure: The French are famous for their slow pace of living. So during your stay here, do set aside several hours to sit back and savor a traditional slow French dinner.

Must-visit places:

Vieux-Lille: For history lovers, this is an old town that you must not miss. The Grand Place, the Cathedrale Notre Dame de la Treille and the Lille Chamber of Commerce – these historic sites tell the stories of Old France. And do enjoy yourself in the relaxing bars and restaurants there.

Citadelle de Lille: Built in 1667, the Lille Citadel is a small pentagonal castle and part of the city wall defenses. You’ll find stunningly beautiful architecture there and it is where you can take your time jogging and relaxing.

Parc Zoologique de Lille: The Lille Zoo is home to over 300 animals that are rarely seen elsewhere.

And admission is free!

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w s r oo m

Joint-University Business Management Challenge (JUBMC) Champion November 30, 2014

A team of CUHK Business School students won the championship of the Joint-University Business Management Challenge. Congratulations to Joseph Chan (ABS, Year 3), Lily Chan (PACC, Year 3), Angel Chung (PACC, Year 3), Charlene Li (Integrated BBA, Year 2) and Philemon Wu (QFRM, Year 2).

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Ne E-Device Collection Campaign

w s r oo m

– Breathe New Life into Your Ol

d E-devices

Join us in helping the less fortun

ate while saving the Earth!

Please support us by donating your used e-devices to Caritas Com puter Workshop. This non-profit organi zation takes your cast off device s, erasing any old data and adding new software to the old device s before giving them to people who nee d but cannot afford them.

Collection details: Date Venue Time 27 January Lobby, Level 1, Cheng Yu Tung Bui ldin g, 10a m - 6pm (Tuesday) CUHK

Lobby, CUHK MBA Town Centre

12noon - 9pm

(Unit B, 1/F, Bank of America Tow er,

12 Harcourt Road, Central, Hong Kong) 28 January Lobby, CUHK MBA Town Centre 12noon - 9pm (Wednesday) (Unit B, 1/F, Ban k of America Tower,

12 Harcourt Road, Central, Hong Kong) 29 & 30 January G/F, Benjamin Franklin Centre, 10am - 4pm (Thursday & Central Campus, CUHK Friday) Piazza, Yasumoto International

10am - 4pm

Academic Park, CUHK For more details, please visit: htt p://alumni.baf.cuhk.edu.hk/News/ tabid/56/udt_496_param_detail /10011/language/en-GB/Defau lt.aspx

ks

Outreach efforts — admission tal Date

School / Event

Nov 7

Shung Tak Catholic English College

Nov 17 – 19

nesia Outreach activities at Jakarta, Indo

Nov 20

HKFYG Lee Shau Kee College

Nov 20

College of International Education, HKBU (Shek Mun Campus)

Nov 29

Outreach activities at Macau

Dec 1

Carmel Secondary School

Dec 3 Dec 12 Dec 17

dle Schools Visit of Principals of Mainland Key Mid er Master Briefing for Secondary School Care College Hong Kong Chinese Women's Club

Speaker BBA Program Mr Simon Lee, Co-Director, Integrated issions) Mr CW Chau, Project Executive (Adm ergraduate Studies) Dr Andy Wong, Assistant Dean (Und BBA Program Mr Simon Lee, Co-Director, Integrated BBA Program Mr Simon Lee, Co-Director, Integrated ns) issio (Adm utive Exec ct Proje u, Mr CW Cha BBA Program Mr Simon Lee, Co-Director, Integrated Asian Business Studies Prof Fu Ping Ping, Program Director, Undergraduate Programs Mr Derek Ho, Administrative Director, BBA Program Mr Simon Lee, Co-Director, Integrated IFAA Prof Andrew Ng, Program Director,