CU iBUS (May 2014), CUHK Business School

May 2014

CU iBUS Published by the Undergraduate Office, CUHK Business School

- 02 Cover Story -

Let's Go Green!

- 07 Spotlight -

Career Workshops Global Business Forum 2014 BA Festival 2014

- 06 A Day at Work -

Brand Manager - 12 Experts Said -

Branding and Executive Image - 12 Lovely Planet -

Singapore Click to view the full issue

From the Editor

Abbreviation INDEX UGO Undergraduate Office IBBA Integrated BBA ABS Asian Business Studies

Message from the editor

GBS Global Business Studies

Dear CU iBUS readers,

IBCE International Business and Chinese Enterprise

Back in late March this year, Hong Kong experienced one of its most severe hail and rainstorms on record. It is solid proof of extreme weather resulting from climate change, remarks Mr. Shun Chiming, Director of the Hong Kong Observatory. In addition, the Intergovernmental Panel on Climate Change (IPCC) has recently delivered its fifth assessment report, warning that flooding, storm surges, droughts and heatwaves caused by rising temperatures will pose increasingly fatal threats to humans. Recent studies and research have also found new evidence that tropical cyclones are getting not only more frequent but more intense as global warming heats the ocean.

Whenever there are disasters, nations and corporations are always generous in making donations for disaster relief, but why can’t we be more proactive in preserving our ecosystem before, rather than after, disasters take place? Apart from leading a sustainable lifestyle, what we can also do as citizens is to support companies that put living Green as a top priority. In this issue of CU iBUS, we have prepared some Green tips for you corresponding to the five categories of life: clothing, food, living, transportation and entertainment (衣食住行玩).

Climate change is an issue that no one can ignore. In fact, a recent report by Swiss Reinsurance Company Ltd found that the Pearl Delta River (where Hong Kong is situated) is the third most vulnerable place in the world to suffer natural disasters. It is now perhaps the last call for concrete action before the situation becomes irreversible.

Together let’s do our part to slow down, if not mitigate, climate change.

Prof. Stella So Editor-in-chief, CU iBUS

PACC Professional Accountancy Program HTMG Hotel and Tourism Management Program IFAA Insurance, Financial and Actuarial Analysis Program QFIN Quantitative Finance Program QFRM Interdisciplinary Major Program in Quantitative Finance and Risk Management Science GLEF Interdisciplinary Major Program in Global Economics and Finance

EDITORIAL Editor-in-chief Prof. Stella So Members Carol Ho Isadora Ho Elaine Leung

STUDENT EDITORIAL TEAM Jeanette Lai (IBBA, Year 2) Kama Wong (IBBA, Year 2) Morven Mo (GBS, Year 2) Brian Kim (IBBA, Year 3) Cynthia Pin (HTMG, Year 1) Eunice Jung (IBBA, Year 4) Grace Chee (BBA-JD, Year 3) Jimmy Tsong (IFAA, Year 2) Josie Lau (IBBA,Year 2) Lolitta Ho (IBBA, Year 3) Mandy Chiang (IBBA, Year 2) Myra Zhang (IBBA, Year 2) Shafee Mohammed (IBBA, Year 1) Tiffany Lam (IBBA, Year 2) Victor Tai (IBBA, Year 2)

CONTRIBUTORS Jocelyn Ng (GBS, Year 3) Loh Lai Cheng (IASP) Michael Chiu (GBS, Year 3)

Contact us Address Room 616, Cheng Yu Tung Building, 12 Chak Cheung Street, Shatin, N.T. Telephone 3943 7746 Email bba@cuhk.edu.hk Facebook www.facebook.com/CUHKBusinessUG

01

Editorial Pick

A 24 hours a day and 7 days a week job that pays you absolutely nothing but the connection you make with your associate – are you willing to take up the world’s toughest job? The unexpected turn of the “interview” and the emotional response from the “interviewees” make this powerful ad stays in the heart of its audience. http://www.youtube.com/watch?v=HB3xM93rXbY&feature=youtu.be

Apr 18

M&M's are going Green! Mars Inc. has vowed to eliminate the use of fossil fuel in favor of cleaner energy – So by 2040, your red, yellow, blue, orange and brown M&M's will all be made with green energy. Let’s eat Green!

Apr 4

Apr 11 New rules for direct share-trading between HKEx and Shanghai Stock Exchange were announced yesterday, allowing direct trading of stocks between Hong Kong and the mainland. Under the scheme, Hong Kong investors will be allowed to trade a set amount of A-shares through HK brokers while mainland investors will be able to trade a set quota of HK stocks through mainland brokers. http://www.scmp.com/business/money/markets-investing/article/1473595/ through-train-back-track-details-cross-border-share

http://www.bloomberg.com/news/2014-03-31/ all-your-m-ms-will-be-green-by-2040-the-marsmission.html

Mar 28

Shortly after the announcement of acquisition of WhatsApp, Facebook quickly purchases Oculus VR, a small startup developing virtual reality headsets. What’s Facebook next step?

How will Mark Zuckerberg redirect the social communication world? http://www.nytimes.com/2014/03/26/technology/facebook-to-buy-oculus-vr-maker-of-virtual-reality-headset.html?smid=fbnytimes&WT.z_ sma=TE_FTB_20140325&bicmp=AD&bicmlukp=WT.mc_id&bicmst=1388552400000&bicmet=1420088400000&_r=0

Mar 14 This winter we have witnessed extreme weather in the US, the UK and Japan; not a single nation can turn a blind eye towards climate change. While some less developed countries have submitted plans to reduce carbon emission to the UN, they cannot be carried out due to insufficient financial aid from the developed countries. Do you think wealthier countries have the responsibility to tackle this global issue by trading off their own gains? http://www.bloomberg.com/news/2014-03-11/poor-countries-can-t-cut-emissionswithout-financing-china-says.html

Mar 7 The Oscar selfie that crashed Twitter within minutes of posting and broke the most-retweeted record was surely more than just a selfie. It was part of Samsung’s promotional plan, attracting about 900 mentions a minute on social media at one point. One of the most successful advertising examples lately. http://online.wsj.com/news/articles/SB10001424052702304585004579417533278962674

Let s Go Green!

By Kama Wong and Morven Mo, Student Reporters; Designed by Eunice Jung, Student Reporter

An UN report published in 2010 estimated that the cost of environmental damage caused by the world’s 3,000 biggest companies would wipe out at least one-third of their profits if they were held financially accountable.

Pollution from companies’ industrial activities is indeed the major source of pollution as manufacturing requires a large amount of energy and water. However, it would not be fair to say that all businesses profit at the expense of the environment. There are in fact quite a variety of eco-friendly yet interesting green business ideas for you to consider. In this issue of CU iBUS, let’s look at some businesses that provide us greener alternatives in catering to our needs in relation to clothing, food, shelter and entertainment – the basic necessities of life.

Clothing It is in fact not hard to imagine that clothing production, from fabrics to dyes, causes a great deal of pollution. Nylon and other manmade fabrics are non-biodegradable and consume a great deal of energy during the manufacturing process. In addition, fabric dyeing consumes a lot of water; adding insult to injury, any unfixed dye washed out from the garment pollutes the water as well. How then can we have ecofriendly clothing without sacrificing style and beauty?

An innovative organization, Run 2 Tree Studio has found a greener way to produce colorful dye using vegetable leftovers and expired spice and herbs from wet markets. They make use of the plant pigments for different colors, for example, green from spinach, red from beetroot, purple from bauhinia, and yellow from ginger. Other than the pigments from plants, the natural patterns and shapes are also utilized as stamps for designing. With cloth remnants collected from weaving mills, the organization creates colorful tote bags that are produced entirely of recycled materials. It gives waste materials a second life.

Run 2 tree studio: http://run2tree.wix.com/home#!media/c10mq

Accessories “Diamonds are Forever”, as belted out by the singer of the title song to the seventh James Bond film. But impacts to the environment from the mining of diamonds and other jewels are also forever. Beautiful jewelry does not have to injure the environment in its making. Recycled items, even trash cans can also be used to make beautiful and unique adornments. With the commitment of “Turning Trash into Treasure,” jewelry manufacturer Dopamine steadfastly produces unique accessories with discarded materials like newspaper. The waste paper is colored and coated with durable materials, making it long-lasting and waterproof, and is then handcrafted into unique bracelets, brooches and hair decorations, among others.

Dopamine: http://www.dpmine.com/

Cover Story

Food

03

Organic food is good for our health and the environment as it is grown with natural fertilizers that don’t contain harmful substances such as nitrates and other heavy metals often found in inorganic fertilizer. However, the high cost of organic food still makes people hesitate before switching to this healthy alternative. How can business further promote organic food so that more people will adopt this healthy way of eating?

Green Collar, a local organization, is devoted to turning your lunch and dinner leftovers into organic fertilizer for local farmers. Food waste is collected not only from schools and university canteens, but also directly from lunchbox providers and wedding banquets. In order to speed up the natural decomposition of food, they are breeding hermetia illucens, commonly known as the black soldier fly to compost rotting food waste into fertilizer. These flies also repel pests naturally.

Green Collar also offers fresh, organic vegetables and salads to customers.

Apart from choosing between organic and inorganic food, picking the right types of seafood can also preserve the biosystem while maintaining the sustainability of the marine life. Refer to the Sustainable Seafood Guide from the World Wildlife Foundation (WWF) when choosing seafood to avoid http://www.wwf.org.hk/en/whatwedo/footprint/ consuming species that come from unsustainable fisheries or are caught in an ecologically unfriendly way. seafood/sci/guide/

Shelter Hong Kong has a large population and very limited land. Many people extend their living space to rooftops; some even do so with unauthorized rooftop structures. However, the fact is that rooftops are crucial spaces that can be integrated with green elements to create an energy saving home. Many buildings especially in Western countries have solar panels installed on rooftops to capture solar energy. A recent green idea for rooftops is “green roofs”. Green roofs help to cool the roof and the floors below in summer while insulating it in winter. Not only does it help save energy but it also reduces the urban heat island effect, i.e. heat retained by cement and metals. The average temperature of buildings with a green roof is generally 2-3 degrees lower than buildings without. Moreover, the plants on the roof absorb carbon dioxide and release oxygen under daylight. This gives us cleaner air. All in all, green roofs make the best use of limited space to provide us a cleaner and healthier city.

Entertainment Reading helps one acquire knowledge and widens one’s horizon. Books are our good companions but they are often put aside and forgotten after being read. Yet a book can enlighten more than one person and can be reused! By donating your finished book, it can continue to benefit others. Set up by CUHK students, Timing Bookstore’s vision is to enrich the reader’s life and to lighten their soul. They buy used books and help them find their next owner. In addition they also collect donated books and deliver them as a kindness towards others. It is a platform for books lovers to share the books that they have finished. What’s better than sharing a good book and timeless wisdom?

Timing Bookstore: https://www.facebook.com/timingbookstore

Let s Go Green!

Green footprints in CUHK

Going green doesn’t have to mean gigantic lifestyle changes. If everybody works together, simple changes can make a big difference. In fact, the Chinese University of Hong Kong has put a lot of effort in encouraging green measures on our campus. Let’s take a look at the green footprints in our school!

1. Turn off the lights Turn the lights off before you leave. Recycle paper, plastic bottles and aluminum cans. Print on both sides of a sheet of paper. These are some of the green tips that many of us are familiar with. However, in an institution that houses over 25,000 students and staff, each hurrying around for classes or other activities, it is not uncommon that some of these essential green steps are forgotten. Therefore the most effective energy conservation measure is to use the most up to date technology. To reduce energy consumption, the original low-efficiency lamps in street lamps, selected offices and lecture theatres are replaced with LED and electrode-less lamp sets. Motion and optical sensors are also installed in selected areas to turn off the lights when no activity is detected and/or when natural illumination is sufficient. In addition to saving energy, the School is also determined to generate renewable energy. Solar hot water systems, hydraulic ram pumps, wind turbines and solar street lighting have been installed, generating about 1,130,000 kWh of electricity every year. This is about 1% of the total annual electricity consumption on campus.

2. Green Buildings While old buildings are renovated to add energy efficiency features, all newly constructed buildings at CUHK are specially designed to minimize energy consumption from the outset. The School has adopted an all glass panel facade in some of its buildings to optimize transmission of natural lighting, including the Cheng Yu Tung Building and the Run Run Shaw Science Building. In addition, vertical shading panels are installed at Morningside College and S.H. Ho College to provide higher resistance to heat. The two new colleges are also installed with photovoltaic panels to provide electricity for street lighting, landscape lighting and normal building use.

3. Green roofs Earlier we mentioned the new trend in Europe and the US of converting rooftops into green areas. In fact, examples have already been implemented at CUHK. In 2004, a Solar Garden was developed on the rooftop of the Lady Shaw Building with photovoltaic panels to generate solar energy for lighting. Grass and vegetation were also grown to increase the biodiversity while reducing the air-conditioning load.

In addition, the rooftop of An Integrated Teaching Building is also a green spot where students and teachers can enjoy the fun of farming. During its design, provisions were made to allow farming activities on the rooftop; the soil bed is deep enough to grow a range of plants. Workshops on sustainable farming have been held regularly by the School of Architecture so participants can learn how to grow their own healthy food and to turn food waste into compost for farming.

Our generation has already reached the point where environmental problems can no longer be ignored. Working together, each of our little contributions can collectively make a big impact.

Let us join the green force today!

Cover Story

05

06

A Day at Work keting Assistant

P&G Mar ass Wayne Chu (IBCE, Cl ter Brand Manager of 2013) joined Proc a & Gamble (P&G) as brand nt ta sis Marketing as uation. ad manager upon gr king on He is currently wor d of Pampers, P&G’s bran e of its on d baby diapers an largest brands.

Wayne Chu 8:30am Still in the exciting mood of Taiwan business trip in the past few days, am just back to HK last night. Our General Mana ger is very satisfied with the progress of the sales and marke ting plan, but still there’re lots to be prepared.

9:00am Back in the office, seeing no one else here becau se most people choose to work at 10am with our Flexible Working Hours benefit.

Made myself a cup of tea while waiting for the comp uter desktop to warm up. On my agenda, the following items are printed in red: Meeting with Sales team; conduct store check s; in home visit.

9:30am Time to check email which usually brings more matte rs to take care of. Woohoo! My day starts with good news from the media agency: revised advertising plan ready; initial propo sal of products from the R&D department; and an email from a local newspaper’s Marketing department requesting a sponsor for a parenting seminar.

A P&G assistant brand manager has three major responsibilities. First is to conduct comprehensive business, financial and competitor analysis in order to fully understand the industry. Second is developing specific strategies and plans for the brand. The third responsibility is to lead a multifunctional team with members from various departments, for example, Product Supply, Communications, Customer Business Development( Sales ) and Research &Development (among others) in order to achieve business goals and objectives.

remind the media agency our ad should be since re, joyful while maintaining our brand equity.

2:00pm Refill my tea and get back to work.

2:30pm Time for marketing team monthly training sessio n! Theme of the day: Creativity. Our General Manager begins by sharing his experience in the industry. External trainers also share successful promotion activities by different companies acros s the world. We get to learn from both internal and external!

3:30pm Our turn to train up our creativity. With flows of innovative ideas here and there among the team, we devel oped some new initiatives for our company’s products in a brainstorm ing session!

How effective the discussion is!

4:00pm Training ends, what a fruitful day! What’s more, there ’s free massage service here in office once a week. Excel lent one!

9:45am Review the revised plan from the advertising agen cy. Great to see the new plan is much more comprehensive, includ ing not only 4:30pm TV, print and radio adverts but also ads on trains, supermarket Go Go Go! Time for a store check. The Point of Sales aisles and most importantly social media. All look displays good. are well prepared, all posters and cardboards are ready for our However, better add in more marketing events, espec ially join-in next campaign. A remarkable improvement too for our shelving events which require less manpower on our side.

Should notify shares – all of our products are moved to eye level! our agent about the request of sponsor from the Thanks to the local newspaper. hard work of our sales team!

10:30am 5:30pm Meeting with Sales Team to get updated inform ation of Pampers My final duty: in-home visit. The best way to unde rstand what product and competitors. They remarked on the launch of new exactly our targeted market needs is to collaborate products by our major competitor in Hong Kong with our and Taiwan customers! We have a panel of parents who help us test new market. Gotta think of a new counter action to main tain our products. The family I visited today gave some const market share. ructive comments on the absorbency of the new nappy.

Together with assistance from the market research agency, we can develop 12:00nn better understanding of our customers’ behaviors!

Called the Communications department to pass them the key messages from Sales team for promotions and corporate 7:00pm communication.

Back to the office and check my mailbox once more before leaving. It’s been such a fruitful yet busy day. Bette 1:00pm r work from home tomorrow!

Time for lunch! I have brought my lunchbox to enjoy the time with my line manager & the team. While eating, we did some 7:30pm youtube surfing to get inspiration for our TV ad.

Note: need to Leisure time starts! My friends here I come!

Career Workshops

07

Spotlight

By Jeanette Lai, Student Report

Every opportunity to chat with and learn from experienced people is invaluable, especially for students who are still looking to broaden their horizons and figure out their career paths. Therefore, from time to time, various workshops are organized to let students meet successful business leaders and entrepreneurs who can give valuable advice to the younger generation.

In two recent workshops, Mr. Adrian Cheng, Executive Director and Joint General Manager of New World Development Company Ltd. and Mr. Stephen Ng, Deputy Chairman and Managing Director of The Wharf (Holdings) Limited were invited to share their experience in achieving success in their careers.

Mr. Adrian Cheng: Dialogue with CEO – Corporate Talent and Intrapreneurship March 27, 2014

Mr. Adrian Cheng, Executive Director and Joint General Manager of New World Development Company Ltd., shared with us his experience in pursuing his career and the quality required to be an entrepreneur and intrapreneur. Mr. Cheng believes that intrapreneurship requires one to think on a bigger scale. He remarked that most employees only focus on their own role but neglect the benefit of interdepartmental collaboration. He compares an intrapreneur to the headmaster of the whole school and a manager overseeing multiple departments in an organization. As the leader of a corporation, one needs to push forward any action plan despite any hurdles and to do so tenaciously.

Entrepreneurship however, is a different concept.

Mr. Cheng reminded us that being an entrepreneur requires certain qualities as successful entrepreneurs are those who think comprehensively from different perspectives. There is a common believe that an entrepreneur has to be a creative person, to which Mr. Cheng disagrees. He emphasized over and over again, “Being creative [by itself ] doesn’t mean anything.”

To determine whether an idea is a good one, or if creativity is correctly applied, is what an entrepreneur needs to do. Mr. Cheng believes an entrepreneur should be able to determine whether an idea is practical, relevant, feasible and whether he/she has the tenacity to implement it.

Mr. Stephen Ng: The Road to a Business Leader – Kick-start Your Career in a Different Property Company April 11, 2014

Mr. Stephen Ng, Deputy Chairman and Managing Director of The Wharf (Holdings) Limited, shared about his personal career and his company, the Wharf (Holdings) Limited. Originally a company that provides wharfage and dockside warehousing, Wharf is now a company with diversified business focusing on investment and property development in Hong Kong and Mainland China.

Mr. Ng highlighted the Group's effort in CSR. Under the banner of Business-in-Community (BIC), a key initiative “Project WeCan” was started to help secondary school students, among which most are classified as Band 3, to prepare for employment

through internship programs and other subsidies.

While some may think that business doing community work is purely a marketing strategy, Mr. Ng believes that companies can be better at CSR than NGOs as they have better human and financial resources as well as the expertise.

Both Mr. Adrian Cheng and Mr. Stephen Ng gave many useful comments during their workshops. Mr. Cheng told us the importance of being loyal and committed to the company. He also suggested we gain more cultural exposure before entering the real business world. In terms of choosing a career, Mr. Ng reminded us that it is important we pick what we enjoy and do what makes us feel comfortable.

4 1 0 2 m u r o F s s e in s u B l a b Glo

February 22 - 23, 2014

By Chiu Shin Fung Michael (GBS, Year 3) The Global Business Studies (GBS) Program and International Business and Chinese Enterprise (IBCE) Program co-organized the first Global Business Forum at Regal Kowloon Hotel on February 22 and 23, 2014.

The two-day event was a huge success with over 160 GBS and IBCE local and exchange students, alumni, faculty members and prospective secondary school students taking part.

The business forum held the next day was the highlight of the event. Themed “Developing NextGeneration Leaders”, a group of seasoned industry leaders from diverse backgrounds were invited to share their valuable experiences.

The key objectives of the forum according to John Lai, Director of Global Business Programs are to create opportunities for our students to develop professional networks with industry leaders, demonstrate students’ potential and consolidate the skills they mastered to be applied at a variety of firms. Most importantly it is to let our students have fun with alumni in order to reinforce the strong affiliations that already exist within the Global Business Programs family.

The two-day event kicked off with the Spring Dinner during which Prof. Joseph Sung, the Vice-Chancellor of CUHK, delivered his opening remarks. The dinner served as a warm up before the subsequent forum.

On top of the delectable dishes, there were also music, drama, and dance performances given by students from CUHK, Copenhagen Business School (CBS), The University of North Carolina at Chapel Hill (UNC) and University of South Carolina (USC) throughout the night. Everyone had great fun and the spirits ran high.

The speakers and the topics each spoke on are as follow: Mr. Sherman Chin, Partner, Odgers Berndtson Hong Kong - Some Thoughts about the World of Work

Ms. Mariko Sanchanta, Asia-Pacific Regional Managing Director, Burson – Marsteller - Branding and Executive Image

Mr. Michael Fung, CEO and Managing Director, JP Morgan Asia-Pacific Private Banking Division - The Future of High Finance

Mr. Edwin Wong, Managing Partner and Chief Investment Officer, SSG Capital Management - Entrepreneurial Leadership and Innovation

Mr. Joseph Ngai, Managing Partner, McKinsey Hong Kong - Leadership in Today’s Changing World

Mr. Francis Ngai, Founder and CEO, Social Ventures Hong Kong - The Possibility of Social Business - A Double Bottomline Approach

Interaction with seasoned leaders from such diverse backgrounds not only helped students uncover serious interests in various industries, it also allowed them to pick up industry winning capabilities, like skills in personal branding and time management as well as appropriate working attitude, among others.

All of these are of utmost importance in order for students to become successful leaders in the future.

09

BA Festi al 2014

Spotlight

March 12 - 31, 2014

By Jeanette Lai, Student Report

With the twin aims of fostering a sense of belonging towards the Business School and CUHK and to let students showcase their abilities and potential in various activities, the 31st BA Fest themed “BAuhinia� was kick-started on March 12. Through a myriad range of activities, the organizing committee wishes to let business students enjoy some fruitful and colorful events with their classmates before the end of this academic year. Traditionally the BA festival features a series of events, namely the Opening Ceremony, Sports Competition, Intelligence Games, BA Singing The other big event, the BA Night features five pairs Contest and BA Night. of gorgeous boys and girls from the five college based business societies, running for the honor The preparation period began a few months of Mr. and Ms. BA. Through extensive promotion, earlier involving a total of twenty six organizing this pageant and the BA Night are one of the most committee members from the Society of Business important and popular events of the whole BA Fest.

Administration and ten co-organizers, namely the After numerous practices and rehearsals that took Society of Accountancy, Society of Quantitative place over many months, the committee members Finance, Society of Hotel and Tourism Management, of the eleven business societies and the potential Mr. Society of Insurance, Financial and Actuarial Analysis, and Ms. BA showcased their talents through various Society of Global Economics and Finance, Business performances. After a series of keen competitions in Administration Society of the Chung Chi College, different areas, the BA night also marks the closing of Business Administration Society of the New Asia BA Festival 2014. This year’s winner went to the CCBA College, Business Administration Society of the United society.

College, Business Administration Society of the Shaw College and Business Administration Society of the Involving more than 300 people, BA Festival 2014 was Woo Sing College. a great success. As a grand annual function for CUHK Business School students, Philemon Wu, president of The highlights of the BA Fest are the singing the organizing committee of the BA Fest, hopes the contest and the BA Night held on March 25 and 31 legacy of the BA Festival will be passed on for many respectively. The singing contest aims to provide years to come. a platform for music enthusiasts from the Business School to share their passion, showing their singing potential and abilities. This year, more than seventy contestants participated in the BA Singing Contest under the solo, group and open categories. Five contestants from each category were selected to enter the finals.

21

MAR 2014

CUHK Business School Photo Day The CUHK Business School and Integrated BBA program organized the first ever photo day on March 21, 2014. It gave our graduates a chance to take memorable photos with Professor Joseph Sung, Vice Chancellor of CUHK and faculty members from the Business School.

Integrated BBA students in a group photo with Prof. Joseph Sung, Vice Chancellor of CUHK and faculty members of the Business School.

Selfie time: Albus Fu and Shania Zeng feel lucky they were able to take a graduate selfie with Prof. Joseph Sung, Vice Chancellor of CUHK.

Golden IBBA

Photographer Dr. Andrew Yuen helping a student take a Facebook picture with Dr. Fred Ku.

11

Lightbox

Victory: Professors and faculty members in a grand group photo with the CUHK Business School Class of 2014.

During the Grand Ceremony on BA photo day, Prof. Joseph Sung joked that he didn’t expect he’d have to take so many pictures when he took up the position of Vice Chancellor.

We’re from Tai Po Road!

A balloon bridge to celebrate a bright future.

Experts Said

Branding and Executive Image

As globalization intensifies competition among talents from all over the world, the concept of personal branding has become increasingly important. To help students enhance their competitiveness, the Global February 23, 2014 Business Programs invited Ms. Mariko Sanchanta, Asia-Pacific Regional Managing Director of BursonBy Jocelyn Ng (GBS, Year 3) Marsteller, to offer some practical personal branding tips during the Global Business Forum.

Building your own personal brand

Managing your image online

• 30 second elevator pitch: Prepare a succinct introduction of yourself that can leave a strong first impression. Better still if the introduction is tailormade for the audience.

• Unique selling point: Your USP can be a personal or professional experience, your specialty, international work experience, etc. The key is to have people remember you for something unique.

• Personal advisory board: Have 4 or 5 people who know you well and whom you can trust to be your personal advisors. They can be your family members, friends, mentors, former and current bosses. But whoever you choose, these must be people from whom you can seek advice.

Social media can make or break your personal brand.

While it makes connecting with people for business opportunities so much easier, it also means bad news travels just as quickly. If managed poorly, an unprofessional online image will be carried over into one’s image at work.

• LinkedIn: Have a professional photo taken for your profile. Don’t use your casual/party look for a business profile.

• Facebook: Think in the shoes of an employer. When you update a status or upload a picture, ask yourself - will it make a prospective employer think poorly of me?

• Create/consume: Create something online, such as a blog, rather than just consuming information.

It can become a USP and it says something about your personality.

ly Love et Plan

Singapore

By Loh Lai Cheng

Exchange student from National University of Singapore

Must-go places:

Singapore Botanic Gardens: Have a picnic and take a relaxing walk around the beautiful gardens.

Don’t miss the Orchid Garden, it has 3000 different orchids on display!

Singapore Zoo: Get up close to the White Tigers, Orangutans and Polar Bear in an environment designed to model their natural habitats.

Learn about Singapore’s unique heritage in one of the many museums: National Museum of Singapore, Peranakan Museum, Singapore Philatelic Museum, etc…

Must-do things:

Eat! Singapore is a food haven, you can’t ever have enough of fried char kway teow, chilli crab, nasi lemak, sambal stingray, fried hokkien mee… and the list goes on…

Walk the tree-top walk at the MacRitchie Reservoir Park for a lovely view into the forest and wildlife.

Tired of city life? Take a short boat ride to Pulau Ubin to chill in the rustic laidback village. Cycle around the island and head to Chek Jawa, with a phenomenal display of Singapore’s eco-system.

13

Microsoft GirlSpark Camp 2014

Ne

w s r oo m

January 7 - 9, 2014

Over fifty university students from Hong Kong joined the Microsoft GirlSpark Camp 2014, of which six are CUHK Business School students.

Jeong, Ji Min (IBBA, Year 5), Kwan Nga Man Amanda (IBBA, Year 3), Chow Lok Sam (HTMG, Year 3), Li Yihong (IBBA, Year 3), Zhang Ruochi Rebecca (HTMG, Year 3) and Zhang Xiaohan Tina (PACC, Year 3) joined the three-day camp jointly organized by Microsoft and NGO The Women’s Foundation. The camp aims to enhance the competitiveness of tertiary female students and to allow them to explore the ICT industry.

mpetition

allenge Co h C re tu n e V a si A e Th March 14, 2014

sia Venture e again in the A on sh e di oo eF nst more than Team W Completing agai n. io tit pe m co ents, Ng Challenge stgraduate stud po or BA M er th oth GBS, Year ten teams of ei Yat Tin Sunny (b Yu , el ha ic M an 2013) and two Lam Kw ca (GBS, Class of ni ro Ve ng Li n rst Runner 3), Lau Ya sities won the Fi er iv un r he ot students from ards.

Written Plan aw Up and the Best

Student Exchange Activities A group of six Kobe University students visited CUHK Business School on February 11, 2014, contributing to a class on Japanese Business. They gave a presentation on organizational issues, citing examples and references from Japanese drama and books.

Our GBS students also shared a class with eighteen students from the Wharton School of the University of Pennsylvania on March 11, 2014. After the class they escorted our visitors on a campus tour of the teaching facilities at CUHK. In addition, forty undergraduate students from the STAR Study Association of the Rotterdam School of Management, Erasmus University (the Netherlands) visited the CUHK Business School on March 28. The executive committee members of BASO showed them around the campus, visiting the Cheng Yu Tung Building, Pavilion of Harmony, University Mall, Main Library and Weiyuan Lake. After the campus tour, everyone enjoyed a tea while exchanging their respective views on university life.

University Sports Federation

Hong Kong Competition

of

March 1, 2014

The CUHK Men’s Table Tennis tea m formed by CUHK Business School students successfully def ended the Championship in the University Sports Federation of Hong Kong Table Tennis Finals.

Also winning the title last year, this year’s CUHK team of Tse Ka Chun (PACC, Year 2) and Law Tsu n Lung, Alfred (PACC, Year 3) bea t the Hong Kong University team, winning the championship 3-2 .

April 12, 2014

rgraduate students from James Lam (GBS, Year 4), together with three unde of Economics and the Florida State University, NHH Norwegian School in the Global Business Case University of Washington, won the Championship ve participating teams, Competition as the Global Team. Among the twel al Team outshone the other four were picked for the final round and the Glob tou University and Concordia finalists from the University of Melbourne, Shan her team of GBS students, University to be crowned the Champion. Anot k (Year 1) and Erica Wong Issac Lam (Year 2), Kate Tsoi (Year 2), Ernest Kwo ol to participate in this case (Year 1) also represented the CUHK Business Scho n campus in Seattle, USA. competition held on the University of Washingto

Global Business Case Competition

Outreach efforts — admission talks Date

School / Event

Speaker

Apr 4

True Light Middle School of Hong Kong

Mar 29

Academic Planning Day for Secondary 5 Students

Dr. Andy Wong Assistant Dean, Undergraduate Studies

Mar 28

St. Paul's Secondary School

Mar 14

Pentecostal Lam Hon Kwong School

Mar 14

Pentecostal School

Dr. Andy Wong Integrated BBA Program Mr. John Lai Global Business Programs Mr. Simon Lee Hotel and Tourism Management Program Ms. Gentiana Cheung Hotel and Tourism Management Program Dr. Evans Lui Quantitative Finance & Quantitative Finance and Risk Management Science Prof. Albert Wong Insurance, Financial and Actuarial Analysis Prof. Sunny Kwong Global Economics and Finance Dr. Andy Wong Assistant Dean, Undergraduate Studies Dr. Andrew Yuen Assistant Dean, Undergraduate Studies Dr. Andrew Yuen Assistant Dean, Undergraduate Studies