BioenergyDirect Get connected. Increase revenue. Enhance credibility.
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Introducing BioenergyDirect BBI International is excited to present a comprehensive guide that can help you market your business and become better acquainted with all of the BBI International products and services. Please spend a few minutes and see for yourself all the marketing opportunities that are available to bioenergy professionals like you. Our goal is simple. We want to help you get connected, increase revenue and enhance credibility within the bioenergy industry. We are honored that you are considering becoming a customer and look forward to supporting you in the future. Sincerely, Matthew Spoor VP of Sales and Marketing BBI International
About BBI International Since 1995, BBI International has produced globally recognized bioenergy events and trade magazines. BBI owns and operates the largest, longest-running ethanol conference in the world窶付he International Fuel Ethanol Workshop & Expo (FEW)窶病s well as the International Biomass Conference & Expo and its allied regional events, and the International Biorefining Conference & Trade Show. The company publishes Ethanol Producer Magazine, Biomass Power & Thermal, Biodiesel Magazine, and Biorefining Magazine, as well as a number of ancillary products including maps, directories, enewsletters and other Web-based industry resources.
Table of Contents Marketing Tips: Become a lead-generating machine ....................................... 3 Products: Bioenergy magazines ...................................................................... 8 Events: Conferences you need to attend ....................................................... 11 Where do I invest?: Advertising and sponsorships opportunities .................... 15
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Marketing Tips: Become a lead-generating machine 6 Ways to Improve Your Exhibit ROI
It is all about creating a measurable marketing strategy and making sure your strategy is being designed from an attendee perspective. Just as your inbox overflows with messages, think of a trade show floor as overflowing with people who are waiting for your message. By changing your mindset, you will come up with new ideas to connect with these prospects. Create a unique, compelling, and memorable experience. Here are a few ideas to improve your ROI. 1. Location is Critical: Be sure to purchase your booth early so you can be placed in a high traffic area. 2. Plaster Your Booth Space with Customer Testimonials: One approach is “help your customer market while they help you market.”
Example: have each attendee receive a sample, or compelling information, about your customer’s product and how your solution/service adds value. Ensure your preshow handout, advertisement and/or room drop is unique and appeals to as many senses as possible.
3. Guerrilla Events: Create and dominate your own trade show agenda. You can provide compelling reasons for customers to attend the show by offering stimulating peer connections and networking opportunities.
Examples: Hold ‘meet and greets’ in your booth, or rent rooms at the conference or a nearby hotel, and invite customer executives and subject matter experts. Hold networking dinners for show customers and work with your account teams to identify your top customers and prospects.
Thank each attendee. Be sure that each attendee is asked what other relationship building tools they would like and that they provide direct feedback on the experience. 4. Industry Analysts: Leverage existing relationships and create new ones. Can you find budget to sponsor a new paper or research that can be distributed during the conference? How are you blending customers, prospects and analysts to create value?
Example: Identify the key research themes/subjects areas analysts are pursuing. Gather customers/prospects/ analysts on the subject to help drive research content in your favor all the while creating another event within the conference.
5. “Conference Data”: Go out of your way to create and distribute written, recorded, web and/or video content that outlines your activities and value at the conference. Example: “Meet CEO of Acme Inc and learn why ....” etc. Further, do not overlook the opportunity to create compelling information and content before, during and after the conference. Example: During the conference look for opportunities to grab photos, recordings, video, etc. of the conference and your events. Use this info for Twitter, to keep the team back in the office engaged, as in conference reminders to your targeted mail lists, etc.
6. Don’t Tear Down Your Exhibit Early: Stay open for business as long as possible. You invested your marketing dollars in the event, be sure to use all the time available on the exhibit hall floor. 7. Post Show Debrief: Always look for ways to improve at the next show.
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II MARKETING TIPS
3 Necessities for Creating Strong Direct Mail One of the great things about direct mail is that there are only three main components―the list, the offer and the copy. If you get them all right, your direct mail efforts have a great chance of success. The List―There’s a truism in direct mail that the professionals always remember: “A so-so offer mailed to the right list will probably do well; a great offer mailed to the wrong list will fail every time”. While we will cover list selection in greater detail later, now is the time to determine if the people you want to reach are on one or more commercially available mailing lists. Use your best customer as a model―what does he or she look like? Age? Income? Interests? Locations? The Offer―The offer is the “deal” you are extending in order to motivate someone to respond to your mailer. The offer motivates people to respond to the call to action. Offers come in all shapes and sizes: Monetary discount off a product or service A free trial of a service Two for the price of one One or more free items (premiums) with a purchase 14 months for the price of 12 Only three openings left for our free seminar Free report valued at $100 for the first 100 customers Compelling and irresistible are the most important words to think about when crafting your offer. You want people who receive your mail to say “I gotta have that!” The Copy―You’ve identified the right list. You’ve created a great offer. Now you’ve got to present it in a way that will make people want to pick up the phone, send you an email or investigate your website to order. And the way you do that is with expertly written, emotional copy. You’ve got to answer the only question that is on the mind of the recipient of your mail: “What’s in it for me?” And you need to create a great “call to action,” which we’ll also discuss. If you cannot do it yourself or don’t have anyone on staff who writes direct response copy well, hire a writer. It’s a one-time fee, and well worth it.
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The Do’s and Don’ts of Email Marketing
DO DON’T Make it easy for the recipient to unsubscribe to Include any false, misleading or deceptive information in future emailing from you Honor that unsubsciption request Use 50-60 characters per each line in the body of the message. If you use more than 60 characters, on some email readers the line will be truncated and the next line will look ugly Keep your subject line to 35-50 characters (including spaces) or else some of it will be cut off at the right end Give people the choice of what format they’d like to receive-HTML, or text. Many people who have HTML email reading capability prefer text Respond to individual questions and requests for information quickly. Many companies take days or weeks to respond to emails, which is poor practice. People, especially prospective customers, appreciate a fast reply with an accurate response to their questions or requests When you build your own email lists by having people sign up on your web site, send them an automatically generated email that confirms their desire to be on your list. Most systems today have this capability If you are collecting email addresses on your website, make sure that you have a privacy and name-use policy that clearly states: o The name and address of the person/ company that owns the site and the email list o How the name and email address will be used o What steps have been taken to protect the data o What other entities shall come in contact with the data, including emailing service companies, other third parties, etc. o A simple way for the user to correct any incorrect data
any part of the email message Use email addresses without clear permission from the recipient, such as names offered by email address “harvesters” Email to people on your list too often. If you‘re sending out a daily news alert, then a mailing every day is acceptable. If it’s an ad for a product, much less frequent is appropriate Mix more than two different typefaces and type sizes or else your email message will be harder to read Use characters like these that are dead giveaways that your email is advertising and in fact may be blocked by SPAM blocking software: o $$$$$$$$$$$$$$$$$$$ o ################### o @@@@@@@@@@ o XXXXXXXXXXXXX o LOTS OF CAPITAL LETTERS o ================= Use certain words that are likely to be viewed as SPAM and blocked. They include: o Free o 100% satisfied o Act now o Adult o Avoid bankruptcy o Become debt free o Bulk, bulk email o Business opportunity o Cancel at any time o Cards accepted o Check or money order o Congratulations o Deadline o Deal o Don’t hesitate o Easy terms o Financial freedom o For pennies a day
o Guaranteed o Important o MLM o Downline o More info o Network marketing o No experience o No purchase necessary o Not SPAM o Offer o Offer expires o Opportunity o Read this email o Take action now o Unbelievable o Urgent matter o Work at home o You have been selected
Include an excessive number of images in the email. Keep the total file size of the email, including graphics, down to 100K to 150K. Your email designer will know exactly what this means Note: You can use a few of these words, but many SPAM blockers will block your emails from being delivered if you use a lot of these words in the same message
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10 Simple Guidelines to Help You Make the Most of Your Social Media Efforts 1. Load your profiles completely. When you create your profiles on the social networking sites of your choice, fill out every field! Create your own fields if you have the option. Fill it with every bit of information about yourself, your company, your products and your services that you can. Make your social media profile your mini-website. Add your menu of services, hours of operation, mission statement, history, staff bios, and maps to your locations. Use a lot of pictures and videos. They don’t have to be professional photos or videos – oftentimes simple 3-minute videos made with your personal camcorder can get the message across quite effectively. The point is, make your profile as rich as you possibly can so the person who sees it can get nearly all the information they need to make the decision to do business with you. One important reminder that many forget – have your contact information on every page! Do you know how frustrating it is to find a company or product when you search, only to be unable to tell if they are in Miami or Minneapolis? Make it easy for your customers to find you! 2. Use an appropriate profile picture. Upload a picture. Do not let the networking site’s generic avatar represent you. Your profile picture is your first impression. Does it tell the reader something about your personality, your product or service? How easy is it to relate the picture to your company or product? Different social networking sites call for different types of profile pictures. Twitter and Facebook call for something more unique and creative that is linked to your business or product. Company logos are easily recognizable in the thumbnails you see on the feeds. Or, try a creative picture showing a product. LinkedIn has a more professional feel to it so it calls for a more professional looking picture. You don’t need to hire an expensive photographer, but don’t load a picture from your recent day at the beach or at a party. Don’t use a picture of you with your friends or significant other. Some of my favorite LinkedIn profile pictures are professional yet creative. Stay away from logos and product photos on LinkedIn, because the LinkedIn network is about networking with individuals, not companies. When you post your profile picture, make sure the thumbnail doesn’t cut off important parts of the picture. The thumbnail picture represents you in your clients’ feed. Make sure it is easily recognizable. Play with photo editing software packages to manipulate the picture so that it looks as good as your profile page icon as well as showing up completely in the thumbnail. 3. Customize your profile page. Many networking sites allow you to add applications that customize your page and make it stand out. Facebook Fan Pages allow custom tabs and landing pages through the Static FBML application so you can get as creative as you want. Research has shown that if you set your Facebook landing page to a custom page, the “Like” rate is higher than if the landing page is the Wall or Info tab. There are several applications for Twitter which allow you to create a custom background. One popular site is FreeTwitterDesigner. Just don’t be boring and use the standard Twitter backgrounds. At least take a couple of minutes and upload a cool photo that shows off your personality and gives your page a little personality of its own. 4. Post 3-4 times a week. Many would disagree on the frequency. Some want to post several times a day. That’s OK if you live on the social media networks but seems spammy. When you post too often, you become background noise. People are so used to seeing your thumbnail on their feed that their eyes start to roll. Post every other day or so, but vary the time of day and the days that you post and then notice if you get more feedback at different times than others. Post meaningful content―not just sales pitches. Talk about how your product solves a problem or creates an opportunity. Post tips and suggestions to help people use your product more effectively. Share links to interesting articles from industry websites. Post pictures and videos from corporate and civic events in which your company participated. Always add photos, links and videos to your posts. It makes your post more interesting and adds credibility―not to mention takes up more space so that it will be noticed more easily. Get permission before you tag anyone, especially customers or vendors. 5. Create Events. Facebook and LinkedIn have applications that make it easy to post upcoming events. Take advantage of Eventful and Eventbrite as well to help spread the word. Having an open house to introduce a new product? Hosting a seminar or workshop? Having a guest speaker or author coming to town? Use events to post customer appreciation events, special offers, reminders, or anything that has a date/time attached to it. 6. Create a Blog. Blogs are a great way to showcase your expertise and share information with the world. People will search 6 | BBI International
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for something, and if you are writing about it, they will find you, even if they aren’t subscribers. Blogs are a great organic way to improve your SEO, because the blogs generate more external website links and indexed pages, thereby increasing the company’s search rank. Post to your blog a few times a week and share it on Digg, Stumbleupon, Facebook, Twitter, LinkedIn, and any of the other social networking websites in which you participate. 7. Wear your profile badges proudly. So you’ve created your profiles on the best social network websites and you think you are done. Make sure every bit of marketing material you send out, electronically or otherwise, lists your profiles. Show your profiles on your email signature with hyperlinks to the sites. List your badges on every page of your website, along with share buttons so your customers can share your sites with their connections. Show your badges on print ads, and include a mention in radio and TV spots. Put up point of purchase displays throughout your place of business to remind your customers to find you on their favorite social networks. 8. Pay attention to security and privacy settings. It is reasonable to have concerns about viruses and malware which can affect the company’s IT system. If your company has Internet access, you have the potential for viruses. (Again, if it doesn’t, then we need to have a different conversation altogether.) It is also a valid concern about imperiling the company’s reputation and the potential for confidential company information to be leaked. It doesn’t take a computer for a disgruntled employee or customer to damage your reputation. Yet, this can happen with or without social media. The key points to remember are: join the conversation, pay attention to privacy settings, and monitor your online reputation. Do what you can to avoid the problem in the first place, and then act immediately if anything is found. The first step is to implement firewalls and update anti-virus software. Hire a professional if you need to, but make sure it is done correctly. Upload software that regulates employee social networking activity if you feel this is necessary. Take the time to educate and train staff about appropriate online activity and consider enacting a social media policy for your company. Regularly monitor your social media websites and use the tools available, free or otherwise, to monitor your company’s reputation. Be proactive and responsive to positive and negative comments about your company, products, services, and staff. 9. Monitor your social media reputation. People will talk about you and your company. That’s a fact. The question is, how will you know what is said? They will talk―and you need to be a part of the conversation. There are several free tools you can use to see who is talking about you and what they are saying. The most basic is Google Alerts, which emails you whenever a chosen keyword is mentioned in any form online. Google Blog Search scans the blogosphere for any keyword or phrase you input, and Twitter Search scans all Twitter posts for your selected keyword or phrase. There are so many more, including SiteVolume, SocialMention, and SocialCast, and more added each day. Depending on your needs, you may want to check into Radian6, Techrigy, or Omniture SiteCatalyst. These enterprise-class solutions can run from $500-1000 or more per month, depending on the number of searches and page views. And don’t forget to monitor the reputation of your competitors and customers as well. 10. Enact a companywide social media policy. Most of this will be common sense, but it is important to have these guidelines in writing and review them with every staff member who will be participating in social media (personally, or on behalf of the company). How much time is allowed on social media? Who handles complaints? Every participant needs to be transparent and disclose their affiliation with the company. It is important for all to maintain separate business and personal profiles and post appropriately. When sharing information from other sources, give credit where credit is due and cite the authors and sources. Obviously, do not divulge company secrets or proprietary information and recognize and comply with copyrights, patents, and trademarks. Be respectful of coworkers, vendors, and clients and remove any postings if requested. Social media is here to stay, however it will grow and change and today’s best social networking sites may be tomorrow’s old news. Used effectively and appropriately, social media can help you create dialog and interactions with customers, and establish a community of loyal customers and brand evangelists. It is a quick and easy way to provide customer service and technical support and allows you to monitor and quickly respond to negative opinions and crises, thereby having the opportunity to turn a negative incident into a positive outcome. Participate in the conversation and utilize social media for the amazing tool that it is. www.bbiinternational.com | 7
II PRODUCTS
Products: Bioenergy magazines BBI International Product Overview Algae Technology & Business
Algae Technology & Business a biannual supplement to Biorefining Magazine, covers the emergent global industry of algae cultivation and processing―strain selection, growth and harvest, dewatering, extraction, conversion and commercial scale-up―for third-generation biofuels, biobased chemicals and other algal products. Combined with professional perspective and analysis related to strategic partnering, investment activity, financial announcements and market activity, the magazine provides unrivaled insight into all aspects of an industry on the brink of breaking out. Algae Technology & Business also provides the most up-to-date information regarding major achievements at the lab, pilot and commercial-scale levels of development that will define the industry today and in the future. Learn More: www.biorefiningmagazine.com/algae
twitter.com/#!/biorefining | www.facebook.com/biorefining
Additional Advertising Opportunity 1. Algae Industry Update eNewsletter (distributed monthly first Tuesday of every month)
Biodiesel Magazine
Biodiesel Magazine is recognized as the premier trade journal of the biodiesel industry. Biodiesel Magazine is committed to editorial excellence and high-quality print production and distribution. The magazine is known throughout the biodiesel industry for its authoritative plant construction lists, compelling profiles and engaging features on production, fleet vehicle use, research, science, technology, marketing and policy, all of which frames your advertising and supports your message. Learn More: www.biodieselmagazine.com
twitter.com/#!/BiodieselMag | www.facebook.com/BiodieselMagazine
Additional Advertising Opportunities 1. Biodieselmagazine.com 2. Biodiesel Week eNewsletter (distributed weekly every Wednesday) 3. Biodiesel Industry Directory (printed annually) 4. U.S. & Canada Biodiesel Plant Map (printed annually) 5. U.S. & Canada Biodiesel Online Plant Map
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Biomass Power & Thermal
Biomass Power & Thermal magazine is a monthly trade publication tailored for industry professionals engaged in utilizing biomass for the generation of electricity, thermal energy, or combined heat and power (CHP). In addition to policy, regulation, project finance, technology and plant management, the publication maintains a core editorial focus on biomass logistics: generating, cultivating, collecting, transporting, processing, marketing, procuring and utilizing sustainable biomass for power and heat. Learn More: www.biomassmagazine.com
twitter.com/#!/biomassmagazine | www.facebook.com/BiomassMagazine
Additional Advertising Opportunities 1. Biomassmagazine.com 2. Biomass Power Wall Map (printed every Fall and Spring) 3. Biomass Week eNewsletter (distributed weekly every Friday) 4. Biomass Power & Thermal Marketplace 5. Biomass Industry Directory (printed annually) “Advertising in Biomass Power & Thermal has been an effective tool for reaching our very specific target audience. We received positive responses and valuable leads after our first ad!� Tracy DeForest, Carbon Tech Energy Corp.
Biorefining Magazine
Biorefining Magazine provides in-depth coverage of advanced biomass refining technology scale-up, project finance, policy and markets with a core focus on the industrial, refining and agribusiness alliances defining a transformative global industry. The publication is tailored for industry professionals engaged in producing, developing and deploying advanced biofuels and biobased chemicals. Learn More: www.biorefiningmagazine.com
twitter.com/#!/biorefining | www.facebook.com/biorefining
Additional Advertising Opportunities 1. Biorefiningmagazine.com 2. Biorefining Week eNewsletter (distributed weekly every Thursday) 3. Biorefining Marketplace
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Distillers Grains Production & Markets
Distillers Grains Production & Markets magazine, a biannual supplement to Ethanol Producer Magazine, covers the diverse, growing international industry of distillers grains production, marketing and use. Combined with professional perspective and analysis related to strategic partnering, investment activity, financial announcements and market activity, the magazine provides unrivaled insight into the principal coproduct of dry grind ethanol production. Distillers Grains Production & Markets also provides the most up-todate information regarding major achievements at the lab, pilot- and commercial-scale levels of development that will define the industry today and in the future. Learn More: www.ethanolproducer.com/ddgs
twitter.com/#!/EthanolMagazine | www.facebook.com/EthanolProducer
Additional Advertising Opportunity 1. Distillers Grains Monthly eNewsletter (distributed monthly first Tuesday of every month)
Ethanol Producer Magazine
Ethanol Producer Magazine is recognized as the premier trade journal of the ethanol industry. Ethanol Producer Magazine provides a specific topic delivered to a highly targeted audience. Our advertising reaches all levels of decision makers in the business, including chief executive officers, chief financial officers, general managers, plant managers, operations managers, maintenance managers and board members of existing and future ethanol production facilities. Ethanol Producer Magazine is distributed at ethanol conferences, meetings, workshops and trade shows. Learn more: www.ethanolproducer.com
twitter.com/#!/EthanolMagazine | www.facebook.com/EthanolProducer
Additional Advertising Opportunities 1. EthanolProducer.com 2. Ethanol Week eNewsletter (distributed weekly every Monday) 3. Fuel Ethanol Industry Directory (printed annually) 4. U.S. & Canada Fuel Ethanol Plant Map (printed each spring and fall) 5. U.S. & Canada Fuel Ethanol Online Plant Map
Pellet Mill Magazine
Pellet Mill Magazine delivers discerning, data driven content―features, technical contributions and expert commentary―to professionals in the densified biomass fuel industry. As a biannual supplement to Biomass Power & Thermal, Pellet Mill Magazine covers a broad range of issues affecting producers and distributers of pellets, from production technology, plant management and international sales to pellet standards, policy and environmental regulation. Pellet Mill Magazine’s readership includes executive management of existing and future pellet mills, equipment suppliers, appliance manufactures, pellet distributers and supply chain companies globally. Learn More: www.biomassmagazine.com/pellets
twitter.com/#!/biomassmagazine | www.facebook.com/BiomassMagazine
Additional Advertising Opportunity 1. Pellet Mill Monthly eNewsletter (distributed monthly first Tuesday of every month) 10 | BBI International
EVENTS II
Events: Conferences you need to attend BBI International Conferences & Trade Shows
International Fuel Ethanol Workshop & Expo (FEW)
The FEW provides the global ethanol industry with cutting-edge content and unparalleled networking opportunities in a dynamic business-to-business environment. The FEW is the largest, longest running ethanol conference in the world―and the only event powered by Ethanol Producer Magazine. From its inception, the mission of the event has remained constant: The FEW delivers timely presentations with a strong focus on commercial-scale ethanol production, new technology, and near-term research and development. The agenda is segmented into four concurrent tracks: Track 1: Production Track 2: Management Track 3: Coproducts Track 4: Cellulosic Ethanol
In addition to spot-on technical presentations hand-picked by an abstract rating committee of nearly 40 industry experts, the FEW offers superb networking forums alongside the largest, most widely attended expo in the business.
“The FEW is the only event where all the ethanol plants in North America gather to take the pulse of the industry, learn about new technologies and products to improve their plants performance. For us the visibility we have gained for the company is priceless.” William Popa, BetaTec
BBI International has owned and operated the FEW since 1995. In that time, the event has grown from 188 attendees and 13 exhibitors to 2,000-plus attendees and 300 exhibitors. The event draws industry professionals from 46 states and 25 countries, and plant personnel from nearly every operating ethanol facility in the U.S. and Canada. BBI plans to once again give two free full-access passes to every existing and under construction ethanol plant in North America, facilitating the attendance of hundreds of plant employees, executives and board members. It is a fitting reminder that the FEW is, and always will be, a conference tailored for ethanol producers. Learn More: www.fuelethanolworkshop.com
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II EVENTS
International Biomass Conference & Expo
Organized by BBI International and coproduced by Biomass Power & Thermal and Biorefining Magazine. This event brings current and future producers of bioenergy and biobased products together with waste generators, energy crop growers, municipal leaders, utility executives, technology providers, equipment manufacturers, project developers, investors and policy makers. It’s a true one-stop shop―the world’s premier educational and networking junction for all biomass industries. The International Biomass Conference & Expo is where future and existing producers of biobased power, fuels and thermal energy products go to network with waste generators and other industry suppliers and technology providers. It’s where project developers converse with utility executives; where researchers and technology developers rub elbows with venture capitalists; and where Fortune 500 executives and influential policy makers sit side-by-side with American farmers and foresters. The biomass conference program includes 30-plus panels and more than 100 speakers, including 90 technical presentations on topics ranging from anaerobic digestion and gasification to pyrolysis and combined heat and power, all within the structured framework of six customized tracks: Track 1: Crop Residues Track 2: Dedicated Energy Crops Track 3: Forest and Wood Processing Residues Track 4: Livestock and Poultry Wastes Track 5: MSW, Urban Wastes and Landfill Gas Track 6: Food Processing Residues
“The International Biomass Conference and Exposition has had a substantial impact on our business. From contacts that we made at the conference, we have landed contracts that exceeded our investment in the conference many times over.”
Tom Kimmerer, PhD, Moore Ventures LLC The International Biomass Conference & Expo will help you―as a biomass industry stakeholder― identify and evaluate technical and economic solutions that fit your operation. It’s time to tap into the revenue generating potential of sustainable biomass resources.
Learn More: www.biomassconference.com
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Pacific West Biomass Conference & Trade Show
The mainland Pacific West―from southern California to British Columbia―has huge amounts of biomass resources. The region is home to dozens of biomass power plants, advanced biofuels startups, research hubs and vital industry associations. The Pacific West Biomass Conference & Trade Show includes more than 70 speakers, including technical presentations on topics ranging from anaerobic digestion and gasification to combined heatand power and large-scale biomass combustion, within the structured framework of general session panels and four customized tracks: Track 1: Electricity Generation Track 2: Industrial Process Heat and Power Track 3: Biorefining Track 4: Biomass Project Development and Finance
The Pacific West Biomass Conference & Trade Show is designed to help you―as a biomass industry stakeholder― identify and evaluate solutions that fit your operation. It’s time to improve your operational efficiencies and tap into the revenue generating potential of sustainable biomass resources in the region. Learn More: www.biomassconference.com/pacificwest
Southeast Biomass Conference & Trade Show
With an exclusive focus on biomass utilization in the Southeast―from the Virginias to the Gulf Coast―the Southeast Biomass Conference & Trade Show is a dynamic regional offshoot of Biorefining Magazine and Biomass Power & Thermal’s International Biomass Conference & Expo, the largest event of its kind in the world. The Southeast Biomass Conference & Trade Show program includes more than 60 speakers, including technical presentations on topics ranging from anaerobic digestion and gasification to combined heat and power and largescale biomass combustion, within the structured framework of general session panels and four customized tracks: Track 1: Electricity Generation Track 2: Industrial Process Heat and Power Track 3: Biorefining Track 4: Project Development and Finance
The Southeast Biomass Conference & Trade Show is designed to help you―as a biomass industry stakeholder― identify and evaluate solutions that fit your operation. It’s time to improve your operational efficiencies and tap into the revenue-generating potential of sustainable biomass resources in the region. Learn More: www.biomassconference.com/southeast www.bbiinternational.com | 13
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Northeast Biomass Conference & Trade Show
The Northeast Biomass Conference & Trade Show connects the area’s current and future producers of biomass-derived electricity, industrial heat and power, and advanced biofuels, with waste generators, aggregators, growers, municipal leaders, utility executives, technology providers, equipment manufacturers, investors and policy makers. The Northeast U.S. has vast forestry, agricultural and municipal biomass resources, and is home to hundreds of technologically progressive biomass power, biofuels and biomass thermal energy projects. This population-dense region plays host to several world-class research institutions engaged in the development, scale-up and commercialization of next-generation bioenergy technologies. The Northeast Biomass Conference & Trade Show program includes more than 60 speakers, including technical presentations on topics ranging from anaerobic digestion and gasification to combined heat and power and largescale biomass combustion, within the structured framework of general session panels and four customized tracks: Track 1: Electricity Generation Track 2: Industrial Process Heat and Power Track 3: Biorefining Track 4: Project Development and Finance
Learn More: www.biomassconference.com/northeast
“The FEW provides an enormous resource for both domestic and international marketing and networking. We have found our participation in FEW has produced positive results for our company.” Patricia Travers, Fluid Engineering
International Biorefining Conference & Trade Show
The International Biorefining Conference & Trade Show unites bioconversion technology providers and researchers from around the world with agriculture, forestry, and refining professionals to discuss and examine the scale-up and commercial establishment of advanced biofuels and biobased chemicals. Organized by BBI International and produced by Biorefining Magazine, the International Biorefining Conference & Trade Show brings together agricultural, forestry, waste, and petrochemical professionals to explore the valueadded opportunities awaiting them and their organizations within the quickly maturing biorefining industry. The International Biorefining Conference & Trade Show will examine in great detail four critical questions facing the industry: What sustainable inputs will feed the biorefineries of the future? Which conversion approaches will find commercial success first? What market opportunities are available to producers of biobased fuels and chemicals? How will these capital intensive biorefineries be funded and built?
These questions will be examined by researchers, venture capitalists, foresters, farmers, petroleum refiners, agri-business professionals and association representatives within four customized program tracks: Track 1: Pathways and Industrial Hosts Track 2: Inputs and Supply Chains Track 3: Products and Markets Track 4: Capital and Strategic Partners
Learn More: www.biorefiningconference.com
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WHERE DO I INVEST? II
Where do I invest?: Advertising and Sponsorships Opportunities 2011 Advertising and Sponsorship Opportunities
Build credibility and be seen as an innovator in your field by taking advantage of the products and events offered by BBI International. Many of our opportunities are customizable, so please contact an account representative for more information.
Exhibits Space 10’x10’ booth 10’x20’ booth
At-Show Opportunities
Aisle Platinum Sponsor Gold Sponsor Silver Sponsor Networking Reception Wednesday Evening Reception Track Sponsors Seat Covers Registrations Desk Sponsor Platinum Sponsor (Golf) Gold Sponsor (Golf) Silver Sponsor (Golf) Golf Cart Golf Luncheon Golf Breakfast Beverage Golf Cart
Registrations
Badge Carriers Badge Inserts Name Badge Lanyards Literature Pockets Lobby Handouts On-Site Registration Sponsorship Pens Tote Bag Sponsor Tote Bag Inserts
Signage
Trade Show Blimp Aisle Signs Floor Decals Entrance Units Escalator Banner Schedule of Events Board Window Decals Conference Greening
Printed Items Advertising Belly Band Cover Wrap Pocket Guide Inserts Outserts
Technology
Internet Lounge Business Center Wi-Fi Sponsor
Hospitality
Breakfast Refreshment Breaks Water Bottle Show Floor Cocktail Receptions/Bars Welcome/Networking Reception Sponsor Lunches Relaxation Station
Hotel/Travel
Event Summary Welcome Packet Hotel Card Keys Hotel Channel Advertising Hotel Room Drops City Map & Information Sponsor Transportation Sponsor
Website Traffic Drivers
Banner Ad (728 x90) Medium Square Ad (300 x250) Skyscraper Ad (300x600) Rectangle Ad (300x100)
E-newsletter advertising Weekly E-Newsletter Banner Ad (728 x90) Medium Square Ad (300 x250) And More www.bbiinternational.com | 15
Get Started Today Contact an account representative today.
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