Packaging

PROJECT BRIEF

+ In today’s culture, we do not buy something for the product itself. We buy products because of the packaging. + Follow a peer, and create a product that can enhance their life. + Create packaging that enhances it’s usability and attractiveness. The product can be imaginative, but the packaging must be intelligent, creative, and dynamic. + Create an infographic that shows information pertaining to the product and packaging. + This project will challenge design, tangibility, and craft.

INTELLIGENT CREATIVE & DYNAMIC

PRODUCT & PACKAGING

AUDIENCE

+ Mission Statement: To provide therapy that helps cure the most foul language through controversial design.

+ Aaron Geist

+ The product is a book with daily lessons to help cure unhealthy habits. Examples are cursing, getting angry, and losing your temper.

+ If you could have one thing, what would it be? He wants to be a physical therapist. From that, it comes down to his grades. He was perfect grades so he has the best chance of going to grad school and getting the best job possible.

+ The packaging holds the book in place.

+ roommate

+ The packaging can be hung on a wall or placed on a shelf for display. + The infographic shows replacement phrases for curse words and explanations of why those words are being said.

CURSE TOO MUCH? LOSE YOUR TEMPER? GET ANGRY?

WORKS OUT HYDRATES & STUDIES

AUDIENCE

COLORS

+ Burnt Red + R 242, G 89, B 36

+ Black + R 0, G 0, B 0

TEXTURE

+ Vintage Texture + used in all places of packaging

TYPEFACES

SAMPLE

+ + Univers 47 Light Condensed + all caps + various sizes of typeface used to fit certain widths + 100 pt tracking

SAMPLE

+ + Univers 47 Bold Condensed + all caps + various sizes of typeface used to fit certain widths + 100 pt tracking

SAMPLE

+ + Archer Light Italic + all caps + various sizes of typeface used to fit certain widths + 100 pt tracking

SAMPLE

+ + Archer Bold Italic + all caps + various sizes of typeface used to fit certain widths + 100 pt tracking

LOGO / ICONS

+ Identity for product (book)

PROD UCT SKETCHES

+ What is this product going to be? + How can this product help my audience?

+ Identity for company

+ Icon placed on infographic

PRODUCT SKETCHES

PROD UCT SKETCHES

PACKAGING SKETCHES

+ How is the product going to be incorporated with the packaging? + Is the packaging tangible, make sense, unique?

PACKAGING SKETCHES

PACKAGING SKETCHES

NAMES

+ Does the name convey what the product is? + Is it clear, deliverable, and unique?

PACKAGING ROUND 1

PACKAGING ROUND 1

+ Does the name convey what the product is?

+ Flame model

+ Is it clear, deliverable, and unique?

+ sketch of layout

PACKAGING ROUND 1

PACKAGING ROUND 1

+ Flame model

+ Flame model

+ mocked up (front)

+ mocked up (back)

PACKAGING ROUND 1

PACKAGING ROUND 1

+ Book model

+ Book model

+ sketch of layout

+ sketch of layout

PACKAGING ROUND 1

PACKAGING ROUND 1

+ Water model

+ Water model

+ mocked up (front)

+ mocked up (back)

PACKAGING ROUND 1

PACKAGING ROUND 1

+ Water Bottle model

+ Water Bottle model

+ mocked up (front)

+ mocked up (back)

PACKAGING ROUND 2

+ Taking two ideas and refining them. + Can you put them in a store based on their design right now.

LOGO EXPLORATIONS

+ Create an identity for the product that works with its company.

LOGO EXPLORATIONS

IMAGE BOARDS

+ Do these imageboards allow you to translate into a design? + Let them be completely different!

IMAGE BOARDS

PACKAGING ROUND 2

+ Book model + mocked up (front)

PACKAGING ROUND 2

PACKAGING ROUND 2

+ Book model

+ Water Bottle model

+ mocked up (back)

+ mocked up (front)

PACKAGING ROUND 2

PACKAGING ROUND 3

+ Water Bottle model

+ Decide on a direction.

+ mocked up (back)

+ And go!

PACKAGING ROUND 3

PACKAGING ROUND 3

+ Book model

+ Book model

+ mocked up (front)

+ mocked up (back)

PACKAGING ROUND 3

PACKAGING ROUND 4

+ Book model

+ Bring all the elements together.

+ mocked up (expanded)

+ Can you set this in a store?

PACKAGING ROUND 4

PACKAGING ROUND 4

+ Book model

+ Book model

+ mocked up (front)

+ mocked up (back)

PACKAGING ROUND 4

PACKAGING FINAL

+ Book model

+ Make sure the craft is as professional as the design.

+ mocked up (expanded)

+ Put everything together.

PACKAGING FINAL

PACKAGING FINAL

+ Book model

+ Book model

+ mocked up (front)

+ mocked up (back)

PACKAGING FINAL

+ Book model + mocked up (expanded)

INFOGRAPHIC ROUND 1

+ Does this infographic convey information related to the product?

INFOGRAPHIC ROUND 1

INFOGRAPHIC ROUND 1

+ Sign model

+ Pizza model

+ shows use of cuss words

+ shows events in a day and time attributed to each category

WORKOUT “God Damnit”

“Fuck”

“Horseshit”

1 ½ hours

“Pussy”

REASON When an answer on his online homework turns out incorrect.

REPLACEMENT “Yes Jesus!”

REASON After finding out something unfortunate or unwanted.

REPLACEMENT “Oh man!”

REASON When someone is lying or trying to get around the truth.

REPLACEMENT “You wanna bet!”

REASON When someone lowers their standards and can’t do something they should.

REPLACEMENT “Dont be such a wimp!”

“Faggot”

“Douchebag”

“Son of a Bitch”

“Piece of Shit”

REASON When someone decides to piss off a 3-time state wrestling champion.

REPLACEMENT “Dude!”

REASON Some guy tried to steal his girl in a bar

REASON When he gets upset with himself after an unsuccessful sports attempt.

REPLACEMENT “I can do this!”

REASON After someone tries to belittle him in an aggressive manner REPLACEMENT “Wanna get in my face?”

SCHOOL

+ going to the gym + stretching + taking suppliments + playing basketball outside

9 hours

+ attending class + studying at home + studying at library + group projects

FREE TIME + watching television + facebook + watching youtube comedians

@#$%!

C

AU

TI O

N

:l

an gu

ag

e

REPLACEMENT “Come on bro!”

3 hours

EATING 3 hours

+ breakfast + lunch + dinner + small meals like sandwiches / mac & cheese + ordering Pizza Shuttle

SLEEP 7 ½ hours

+ taking a nap after morning classes + sleeping in his bed from 12:30am – 7am

THE DAY IN THE LIFE OF A 4.0 STUDENT

INFOGRAPHIC ROUND 1

INFOGRAPHIC ROUND 2

+ Essentials model

+ Cursing model

+ shows how many times these essentials are lost in a month.

+ shows use of cuss words and possible replacements W H E N C O L L E G E G U Y S TA L K , I T ’ S N O T A LWAY S T H E N I C E S T

“God Damnit”

where did my

REASON WHEN AN ANSWER ON HIS HOMEWORK TURNS OUT INCORRECT. REPLACEMENT “YES JESUS!”

go?

Losing your keys, phone, and wallet happen all the time. This study shows how many times it happens per month.

“Fuck”

“Horseshit”

“Pussy”

REASON AFTER FINDING OUT SOMETHING U N F O R T U N AT E O R U N WA N T E D .

REASON W H E N S O M E O N E I S LY I N G O R T R Y I N G TO GET AROUND THE TRUTH.

REASON W H E N S O M E O N E L O W E R S T H E I R S TA N D A R D S AND CAN’T DO SOMETHING THEY SHOULD.

REPLACEMENT “OH MAN!”

REPLACEMENT “ Y O U WA N N A B E T ! ”

REPLACEMENT “DONT BE SUCH A WIMP!”

“Faggot”

“Douchebag”

“Son of a Bitch” “Piece of Shit”

REASON WHEN SOMEONE DECIDES TO PISS OFF A 3 - T I M E S TAT E W R E S T L I N G C H A M P I O N .

REASON SOME GUY TRIED TO STEAL HIS GIRL IN A BAR.

REASON WHEN HE GETS UPSET WITH HIMSELF AFTER A N U N S U C C E S S F U L S P O R T S AT T E M P T.

REASON AFTER SOMEONE TRIES TO BELITTLE HIM IN AN AGGRESSIVE MANNER.

REPLACEMENT “DUDE!”

REPLACEMENT “COME ON BRO!”

REPLACEMENT “I CAN DO THIS!”

REPLACEMENT “ WA N N A G E T I N M Y FA C E ? ”

INFOGRAPHIC FINAL

INFOGRAPHIC ROUND 3

+ replacement phrases are moved to the headline position

+ weight is shifted to the bottom

+ boxes are added to increase visibility

+ symbols are inserted inside the curse words

Oh man!

Oh man!

REASON WHEN AN ANSWER ON YOUR HOMEWORK TURNS OUT INCORRECT.

REASON WHEN AN ANSWER ON YOUR HOMEWORK TURNS OUT INCORRECT.

INSTEAD OF G*D D@MNIT

INSTEAD OF GOD DAMNIT

Fudge!

You wanna bet?

Wimp!

REASON AFTER FINDING OUT SOMETHING UNFORTUNATE OR UNWANTED.

REASON WHEN SOMEONE IS LYING OR TRYING TO GET AROUND THE TRUTH.

INSTEAD OF FUCK

INSTEAD OF HORSESHIT

REASON WHEN SOME O N E L O W E R S T H E I R STANDARD S A N D W O N ’ T D O SOMETHI N G T H E Y S H O U L D .

INSTEAD OF PUSSY

Come on bro!

Dude!

Where’s his mom?

REASON WHEN SOME GUY TRIES TO STEAL YOUR GIRL IN A BAR.

REASON WHEN ANOTHER GUY DECIDES TO PISS YOU OFF FOR NO APPARENT REASON. INSTEAD OF FAGGOT

REASON WHEN YOU GET UPSET WITH YOURSELF AFTER AN UNSUCCESSFUL SPORTS ATTEMPT. INSTEAD OF SON OF A BITCH

INSTEAD OF DOUCHEBAG

Weirdo!

REASON AFTER SOMEONE TRIES TO BELITTLE YOU IN AN AGGRESSIVE MANNER. INSTEAD OF PIECE OF SHIT

Fudge!

You wanna bet?

Wimp!

REASON AFTER FINDING OUT SOMETHING U N F O R T U N AT E O R U N WA N T E D .

REASON W H E N S O M E O N E I S LY I N G O R TRYING TO GET AROUND THE TRUTH.

INSTEAD OF F&CK

INSTEAD OF HOR$ESH!T

REASON WHEN SOMEONE LOWERS THEIR S TA N D A R D S A N D W O N ’ T D O SOMETHING THEY SHOULD. INSTEAD OF P#SSY

Come on bro!

Dude!

Where’s his mom?

Weirdo!

REASON WHEN SOME GUY TRIES TO STEAL YOUR GIRL IN A BAR.

REASON WHEN ANOTHER GUY DECIDES TO MAKE YOU MAD FOR NO A P PA R E N T R E A S O N .

INSTEAD OF F@G&OT

REASON WHEN YOU GET UPSET WITH YOURSELF AFTER AN U N S U C C E S S F U L S P O R T S AT T E M P T. INSTEAD OF SON OF A B*TCH

INSTEAD OF PIECE OF S#IT

INSTEAD OF DO%CHEBAG

REASON AFTER SOMEONE TRIES TO BELITTLE YOU IN AN AGGRESSIVE MANNER.

PROJECT OVERVIEW

+ This project taught me the importance of process.

There is no way that I would have been able to create packaging like this in a couple days. I really liked mocking designs up and seeing what they would actually look like. + The process of finding a product was the hardest part for me. Once I found the right product, it seemed easy from there on. Everything started to click and make sense. + The project as a whole was really useful. We got to incorporate someone we already know. We had control of how the design worked and what packaging would complement that. And we got to make something that is useful, not just something that will hang on a wall. + This project taught process, usability, design, and (almost most important) craft.