Cloud Culture
Counterpoint is the think tan
k of the British Council.
£8.95 ISBN 978–086355–635–7 www.counterpoint-online.org
Charles Leadbeater
p wit h it, and our The internet, our relationshi a change as profound culture is about to undergo pment of Web 2.0 in and unset tling as the develo Google and YouTube, the last decade, which saw e mass, world-wide Facebook and Tw itter becom ten years, the rise of phenomena. Over the nex t y accelerate the global cloud comput ing will not onl ital landscape, but will bat tle for control of the dig ver y ways in which almost cer tain ly recast the forge relationships we exercise our creativ ity and Yet even in its infanc y, across the world’s cultures. of cloud culture is the ext raordinar y potent ial vested interests, threatened on all sides – by ments, all intent on new monopolists and govern over the web. reasserting their aut hor ity report, Charles In this ground-breaking faced with the Leadbeater argues that we are e: the clash of cloud greatest challenge of our tim . Who will own the culture and cloud capitalism n and reap its vast cloud? How can we keep it ope power the world’s benefits? And how can it em poorest people? ding aut hor ity on Charles Leadbeater is a lea is the aut hor of innovation and creativ ity. He creativity. We-Think: the power of mass
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