BENEFITS OF A BRAND IDENTITY
THREE C’s OF BRANDING
A brand can take many forms from a name, symbol, color palette or even a slogan. Brand Identity affects the personality of a product, company or service and reflects a perception of your business. Essentially, your brand helps to shape your identity. These perceptions can be controlled by consistent visual communication and design elements. A clear identity creates a framework to promote or present your business.
A brand has to be nurtured, it takes time, thought and consistent application. But it does not have to take big budgets. It is a process that requires both discipline & passion and caring for the big picture & the small detail.
LOYALTY GROWTH
EVOLUTION
STABILITY
MEMORABILITY
GROW EQUITY
ESTABLISH TRUST
CONNECTION
LOGO
CREDIBILITY A credible brand will always align the way a business behaves with the way it is portrayed. This close connection will ensure that your customer’s instinctive reaction is one of trust and belief in your brand not one of doubt and uncertainty. Through this trust becomes brand Loyalty where consumers become more trustworthy of products & services.
REASONS TO BRAND
YOUR BUSINESS
&PROCESS
CLARITY A strong brand is based on clearly defined values that are important to your customers and that differentiate you from your competitors. A clear understanding of these values throughout your business will ensure that they are communicated clearly through everything you say and everything you do. Clarity comes through by creating common elements in a marketing strategy so consumers can distension and retain brand information.
COMMAND PREMIUM
CONSISTENCY Brand Identity is something that’s different from a logo but, unfortunately is commonly mistaken as one. An identity is something that encompasses a culmination of all the visual and non-visual elements that make up a company or business. Everything from a name to a logo, business cards, website design, packaging or even in-store experiences. It encompasses the entire experience as a whole.
WHAT’S THE DIFFERENCE
The value of a brand comes through recognition and recognition comes from consistent application of every visible manifestation of your brand, at every ‘touch point’ that your customers experience. Through a brand standard of logo and design elements (colour, font, texture, imagery and power words) consumers will come to remember, retain and share your brand. If consistency is lost your brand will become forgettable.
T H E C R E AT I V E
BRANDING
Your products and services provide your customers with a choice ... your brand defines whether they will chose you or your competitor.
705.346.1454
carpenter.brady@gmail.com
bradycarpentergraphicdesigner.ca
OVERALL DESIGN
HOW CONSUMERS PERCEIVE A CONSISTENT & CLEAR BRAND IDENTITY *1000 Consumers surveyed about retail & shopping. 71%
MARKET:
5 REASONS WHY BETTER BRANDING ATTRACTS BETTER BUSINESS STRONG BRANDS SAVE TIME & MONEY.
Developing a brand identity will save resources as all communication will have a set direction that will be followed. Design material & content can be completed faster and more effectively.
56%
ADVERTISING:
FACEBOOK:
This is also, conveniently, a small list of our products & services!
AYTM Market Research surveyed 2,000 Internet users and asked a variety of questions.
WHAT YOU NEED TO START COMMUNICATING EFFECTIVELY Logo & Brand Direction/ Evaluation
A consistent brand will attract clients consistently. Consumers that base their opinion of products or services on overall brand & website design.
The more your brand is recognized through your website, marketing materials and even answering the phones, the more a client will see you as a solid, trustworthy market leader.
Consumers that did not return to product or service because of overall brand & website aesthetics.
Branding strategies hone your message to meet your client needs.
A strong brand strategy examines client needs and addresses them. This shows commitment as you will build a loyal following and turn current clients into brand advocates.
89% 79%
89%
Branding focuses your efforts.
The more your brand is recognized through your website, marketing materials and even answering the phones, the more a client will see you as a solid, trustworthy market leader.
THE CREATIVE
PROCESS
Consumers that will not request a service if business does not have a brand identity or website.
Consumers that felt more trust with product or warranty if business has consistent brand identity & website.
CLIENT BRIEF This is crucial to the successful outcome of the project. This insures that we set guidelines up front before the work commences. We set goals for what needs to be developed and the best methods of delivery to maximize the brand identity.
Better branding helps you identify your target audience.
Not everyone is your target audience... a strong branding strategy develops and uses an ideal client profile to communicate to the proper audience and results in higher sales.
RESEARCH
SKETCH
Market research for sectors & sub sectors of business are researched to understand where to position brand. This understanding allows us to strategically develop a brand that will communicate well with the target market and result in sales & growth.
This stage usually involves tons of sketches done to visually communicate the message developed in the brief stage. These are filtered down to 2-5 unique directions. All logos are sketched in Black & White to allow for different applications.
Brand Elements Print & Magazine Ads Promotional Items
Flyers/ Brochures Social Media Profiles
Letterhead & Envelopes Email Newsletters Vehicle Graphics
CONCEPTS This is crucial to the successful outcome of the project as we need to develop an identity to communicate with the consumer. Brand elements (colours, fonts, imagery) are planned out at this stage to integrate all items into a cohesive unit.
Business Cards
FOLKS WHO “LIKE” AND INTERACT WITH BRANDS
Have 100 + friends
82% 91%
Are active daily Are more likely to Like a business page that has a logo or brand imagery
Have shared a link from a brand
Signage
Feel confident interacting with branded business
Google Adwords
PRESENT We present these concepts and explain the rationale behind each and why they’ll be successful. We work with you to settle on a direction to pursue and what areas to expand or revise.
73%
Have mentioned a brand in a status update
Website
80%
Use Facebook to connect with products & services
REVISE Revisions from presenting stage are edited or expanded on to finalize direction. Brand elements such as icons, backgrounds or fonts are further developed to create a unique look and clear system to build future marketing material.
84%
90% 69%
LAUNCH & DELIVER
Logo items and brand elements are sent electronically as you retain 100% ownership of the artwork and brand identity.