BELIEVE IT OR NOT THERE IS A PROCESS TO THE CRAZINESS OF KURB 3
4
TABLE OF CONTENTS IDEATION 5
Why this is needed
6
First Abstract
7
Thesis Plan
8
Types of Bikes
9
Final Abstract
10
NAMING 13
LOGO 61
Case Study - Drinks
14
Colour Study
64
Case Study - X-Games
15
Quarters 1
69
Bike Logo
16
Quarters 2
73
Bike Imagery
17
Type Study 2
79
Word Association
18
Semi Finals
85
Naming Ideas
19
Final 89
IDENTITY 21
First Stage
24
Type Study 1
31
Second Stage
39
Specs 93 Type 98 Colour 99
WEBSITE 135
POSTERS 101
Page Design
137
Images
103
Page Layout
143
First Stage
109
Functionality
147
Final Posters
113
BRAND BOOK
153
PARTS 121
Page Design
155
Images
123
Layouts
159
Drawings
127
Labels 131
LASTLY 167
Final Thoughts
169
// Contents
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WHY THIS IS NEEDED
My passion is biking. I ride two different kinds of bikes on an almost professional level and have ridden all different kinds of bikes my whole life: mountain bikes, downhill, bmx freestyle, dirt jumpers, trials & road bikes. I know the challenges of trying to build and maintain them. This led me to try and find a guide to understand the exact workings of each bike and/or details, tips and tricks that would help me cross between the different styles of biking. I have found threads online and blogs that only really deal with very specific issues but nothing that is a one-stop website. I found some pages online that are extremely detailed which give little meaning to the newer riders and I found some really simple images that don’t give any context or meaning to advanced riders.
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Ideaion \\
FIRST ABSTRACT BIKE COMPONENT GUIDE FIRST ABSTRACT
DELIVERABLE
This project will be based around a website that will
This website would be the perfect place bike
give information on all parts and components of all
manufacturing companies to have ad space,
types of biking. It will be geared towards all skills
communicate with potential consumers and showcase
levels of riders looking for in-depth information on
their knowledge and products to buyers and keep up
specific frames, components and accessories; their
with other companies’ progress. It would also help
sizes, dimensions and results of performance.
newer “indie” technology companies get known and share their findings. This would keep the market
There is no concise website or documents of all this
in the buyers favour because business would remain
information on one place nor is it in-depth enough
competitive and the consumer will have current, full
to understand and/or make decisions on without
knowledge and buying power.
going to many other sources. There are many subtle differences in how components are made that many people do not understand therefore there is a definite
Branding - Create a Brand Identity (Logo & Wordmark) Information Graphics (bike components) - Photo & Illustration graphic of each bike component. Ex: handle bars, forks, frame, etc - Labeling of all parts & explanations in a systematic & readable graphic & text based form. Website Design - Creative website that will be coherent in its form with the Information Graphics & Logo. Print Ads - Print Ads in the form of Posters, Stickers, Pamphlets & online banners & ads
need for this information. Many people that ride one type of bike will explore other types of biking. Parents getting their children into a type of biking already having some knowledge and want more info. Riders wanting to upgrade parts or components need this site. It can also just simply be an easy way to learn about what a new style of biking might offer.
// Ideation
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THESIS PLAN Thesis Yearly Plan • Fourth Year • BRADY CARPENTER • Overview Guide to Bikes & Components
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Sept 8
Sept 15
Sept 22
Sept 29
Oct 6
Oct 13
Oct 20
Oct 27
Nov 3
Nov 10
Nov 17
Nov 24
Dec 1
Dec 8
Studies & 20 Logo Ideas
Logo/ Word Mark
Secondary Images/ Elements
2
3
5-10 Semifinals of Secondary
Finished Secondary Elements with examples of use.
Full Write Up of All Components and Models. (This will be organized within a hierarchal map)
Research on Bikes, Components, Market, Demographic. Study of what Brands are out there now as a style. Exploration of what type of website will be best suited.
Research 1
Finished Logo & Word Mark
Bike & Component Map List of components & How they link together
Component Map & Write Up
WEEK
5 Semifinals with Colour
4
5
6
7
8
9
10
11
12
Ongoing Research of Web Design. Case Studies of sites that have a system or style that is similar to what I need.)
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15
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17
18
19
20
Ongoing Research of Web Design. Ongoing research on Components. Ongoing research of Web flow & Design
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23
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Ongoing Research of Web Design. Ongoing research on Components. Ongoing research of Web flow & Design
25
26
27
28
Complete Brand Identity
Component Write Ups
Complete Website
Print Ads & Merchandise
Show Booth, Complete Website, Print Ads, Visual Aids & Process
brady carpenter
I created this plan to help me visualize the scope of this year’s project. This would help me see what I would have time for and help me narrow the research and scope of the project. When I created this plan I had some preliminary research done of the bikes I wanted to cover and already was feeling overwhelmed with the amount of work I had assumed I could do. I would only be able to create the website and minor print ads 10
Ideation \\
Oct•6
plan <
but more importantly, I would need to only cover specific bikes or cover many in a general fashion.
TYPES OF BIKES
TYPES OF BIKES Utility, Country, Urban, Messenger Mountain, Downhill, Uphill, Freestyle, Cross Country, Long Distance Racing, Time Trials, Track, Road, Touring, Cruiser, Tandem, Recumbent BMX, Dirt Jumping, Flat Land, Street, Racing
There are components common to each bike type. Where the problem lies is that only about 50% of these parts stay the same with each variant of bike. So one can see how these parts and specialty parts can add up exponentially if I were to cover each bike type.
Trials, Mod, Stock
// Ideation 11
FINAL ABSTRACT Iâ&#x20AC;&#x2122;m creating a detailed web-based guide of all components for the 3 types of extreme biking: mountain, bmx & trials. This guide will showcase how you can tailor a bikeâ&#x20AC;&#x2122;s feel with a diverse component range to create your perfect riding style.
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CASE STUDY - DRINKS
Through demographic research I noticed a few things about the culture of males from ages 10-24. Many of them like video games, other extreme sports (snowboarding, surfing, etc), shows and contests that showcase the sports, energy drinks and fashion.
16
Naming \\
• Many Use Bright Colours • Bold Images & Logo • Powerful words •Type is outlined or layered many times to suggest energy • Short, to the point names (short attention span) • They clearly have something working within the identity because they sell & relate to the age group.
CASE STUDY - XGAMES
The X Games is another important determinant that has gained popularity with this group over the past 16 years. It has grown from a competition that only allowed long board skate boarders and racing BMX-ers to a week-long competition that is covered by ESPN and most major broadcasters like ABC. It has also gone from those two specific sports to including almost all variants of the major extreme sports.
• BMX - street, dirt jump, flat land, race, big air • Mountain Bike - Free style, downhill, big air • Skate board - street, vert, big air, mega ramp • Snowboard - slope style, big air, boarder cross • Ski - slope style, big air, skier cross • Motocross - slope style, big air, motocross • Snowmobile - slope style, big air, snow cross • Surf - style, time trial & many others
// Naming 17
BIKE LOGOS
• • • • • • • •
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Bold in nature Logo & Word mark Mainly horizontal Modern sans serif Heavy & bold Mix of weights Usually 1 colour Usually red or warm/ energetic colours
Naming \\
BIKE IMAGERY
I spent a small amount of time looking at bicycle imagery to find out what the common shapes are and how people perceive the forms. Through this I have developed an understanding of how to make the imagery abstract and simplified i.e., how far you can remove details and still have it recognizable.
• Circle is the most common shape. • Wheel, chain & cog (chainwheel) are the most easily recognizable shapes to a bike because they are very specific. • Can’t use specific components • Less recognizable when its not in a profile view • When using the whole bike it seems you can remove; spokes, cranks & pedals, and in some cases even the frame as long as the wheels and person form is there. // Naming 19
WORD ASSOCIATION applications
ideas
publishing
people services
media
resources
thoughts
INFORMATION
internet
speech
books
communication library
architecture
teacher
figure out delivery communicate medium
new
INFORMATION
gaining experience intelligence learning explore
figure out incite content understanding medium
dirt concrete wood track strong jump
people
grind tech gyro pump pegs 20 spin race air trick combo big
pedals open water ride heart wind sweat pump blowing roll flow joy handle road energy gears fun intense
BMX
freewheel no seat fat tire 20â&#x20AC;? & 26â&#x20AC;?
hop stance track brakes
BICYCLE BIKE
TRIALS
CYCLE
efficient environment conscience
MOUNTAIN trails dirt north shore
terrain park air fast suspension
These are some of the word maps and Ideation for thinking of a name. I was trying to link bikes to information and understanding.
20
Naming \\
NAMING IDEAS INFOCYCLE BIKESPLORATION BICICLE INFOCYCLE KNOW YOUR BIKE KYB KURB RIDE INDEX GET PERFECT BIKE BUILD CYCLE BUILD BIKE INCITE BINDEX BEFRIEND YOUR BIKE BIKE DETAILS CYCLE DEETS LEARN YOUR BIKE CREATIVE BIKE
HOP GRIND AIR INFLOW INFO CHAIN TECH PARTS ARE YOU SPONSORED FREEWHEEL FREE YOUR BIKE GET EFFICIENT MAKE IT BUTTERY SIMPLY CYCLE WHAT’S WITH YOUR BIKE FIT YOUR BIKE BINDEX CYCLE BIKE MIX BIKEDEX FRESH BIKE BIKE BIND SIMPLE BIKE
BIKE WISDOM CYCLE HOUSE SIZE MY BIKE BYCYCLE RIDE INDEX BINDEXCYCLE UNITE CYCLE BICYCLE FUSE DATA CYCLE BIKE BRAIN LEARN CYCLE CYCLEDEX BIKE PARTS INDEX BPI BIKE COMPONENT GUIDE BGC TWEAK MY BIKE BIKE ADJUSTER
Know Your Bike (KURB) was the name that stood out to me best because that brand will be communicating with a range of people that know very little about bikes and people who know a lot. This name will not offend or talk down to people with less knowledge because it is about getting to know your bike and what is available to the consumer. On the other hand, someone with more knowledge of bikes will want to become one with their bike by tweaking parts and customizing their bike to their style. // Naming 21
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NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY
Y IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID
NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY
ITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID
NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY
Y IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID
NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY
ITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID
NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY
FIRST STAGE
FIRST STAGE
The preliminary sketches are where I turned the research into graphic solutions.
26
Identity \\
FIRST STAGE
These square wheels are how I wanted to convey someone not knowing a bike.
// Identity 27
FIRST STAGE
28
Identity \\
FIRST STAGE
// Identity 29
FIRST STAGE
30
Identity \\
FIRST STAGE
// Identity 31
TYPE STUDY 1
TYPE STUDY 1
I initially wanted the type to be geometric and rigid to play off the square wheel ideas.
34
Identity \\
TYPE STUDY 1
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
// Identity 35
TYPE STUDY 1
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
36
Identity \\
TYPE STUDY 1
KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE
// Identity 37
TYPE STUDY 1
38
Identity \\
TYPE STUDY 1
// Identity 39
SECOND STAGES
SECOND STAGES
I needed to go back to the basics to become more essential to bike form. Circles are the biggest key in all bike parts.
42
Identity \\
SECOND STAGES
// Identity 43
SECOND STAGES
44
Identity \\
SECOND STAGES
// Identity 45
SECOND STAGES
46
Identity \\
SECOND STAGES
// Identity 47
SECOND STAGES
48
Identity \\
SECOND STAGES
// Identity 49
SECOND STAGES
50
Identity \\
SECOND STAGES
Many bike companies have distressed logos to add more energy so I thought this might be the route to go.
// Identity 51
SECOND STAGES
The next design was to replicate the spokes, another key feature only related to bikes.
52
Identity \\
SECOND STAGES
// Identity 53
SECOND STAGES
54
Identity \\
SECOND STAGES
// Identity 55
SECOND STAGES
The icon is based on a link of a bike chain. This chain link is the perfect representation of a bike because it is a key part of its form. It is a very curvilinear yet strong form in itself. Since KURB is about understanding all the components of bikes and being able to link them together to build your perfect ride then the physical job of the bike chain link is a perfect comparison. The placement of the three links are important as well because they symbolise the 3 types of extreme bikes and the unity of having a perfect bike. 56
Identity \\
SECOND STAGES
// Identity 57
SECOND STAGES
58
Identity \\
SECOND STAGES
// Identity 59
SECOND STAGES
60
Identity \\
SECOND STAGES
// Identity 61
LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG
OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG
LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO
GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO
COLOUR STUDY
COLOUR STUDY
The red is more powerful, energetic and assertive.
66
Logo \\
COLOUR STUDY
// Logo 67
COLOUR STUDY
Red is the most evocatively powerful colour. It is the symbol for love, passion, danger and energy. While being the most visible colour red is also the most emotionally intense colour evoking many powerful feelings.
68
Logo \\
COLOUR STUDY
// Logo 69
QUARTER FINALS 1
QUARTER FINALS 1
The horizontal movement of this layout works best without becoming too busy.
72
Logo \\
QUARTER FINALS 1
// Logo 73
QUARTER FINALS 2
QUARTER FINALS 2
76
Logo \\
QUARTER FINALS 2
Days typeface works the best because of its strong looking stability and itâ&#x20AC;&#x2122;s curvy nature make it friendly.
// Logo 77
QUARTER FINALS 2
78
Logo \\
QUARTER FINALS 2
This particular layout is optically spaced so it links well and is clearly identifiable.
// Logo 79
TYPE STUDY 2
TYPE STUDY 2
82
Logo \\
TYPE STUDY 2
The stretched version seems to have a better flow through the word than the compressed version.
// Logo 83
TYPE STUDY 2
84
Logo \\
TYPE STUDY 2
Cuts on both the “U” & “B” give enough character to this word mark that it could stand on its own.
// Logo 85
SEMI FINALS
SEMI FINALS
88
Logo \\
SEMI FINALS
// Logo 89
FINAL
FINAL
92
Logo \\
ITERATIONS
// Logo 93
SPECS
the same width as the diameter of the circle. On the Horizontal line the spacing around the circle to the outer edges is .25 units wide as well as the space between the icon & wordmark. The letters are kerned to optical perfection using the left WORDMARK SPECS over .25 unit. The same applies to the vertical nature of the three circles & the remaining space of the icon.
3 Units
4.25 Units
1 Unit
28
96
Logo \\
4 Units
1 Unit
1 Unit 8 Units
components of bikes & being able to link them together to build your perfect ride then the physical job of the bike chain link is a perfect comparison. The placement of the three links are important as well because they symbolise the 3 types of extreme bikes and the unity of having a perfect bike.
This is the reformed verson of the linking chain.
ICON SPECS
This is an exact likeness of bike chain links. 29
// Logo 97
TYPE & COLOUR
TYPE
YPOGRAPHY
DAYS TYPEFACE Days is a great free based typeface found on Behance. It’s a real treasure for headlines. It’s clean, rounded, modern & is full of character. Although there is a strong geometric feel it is very friendly & sturdy. These are perfect characteristics for the KURB Brand’s logo & identity. Days typeface is a display font meant for use in large sizes & works effectively in capitalized letters. It was designed by Aleksey Maslov, Ivan Gladkikh, Alexandr Kalachë.
18
100 Logo \\
ABC DEF GHI JKL MNO PQR STU VWX YZ abc def ghi jkl mno pqr stu vwx yz 123 456 789 0 !@# $%^ &*() ?
Days is a great free-based typeface found on Behance. It’s a real treasure for headlines. It’s clean, rounded, modern and is full of character. Although there is a strong geometric feel it is very friendly and sturdy. These are perfect characteristics for the KURB Brand’s logo and identity. Days typeface is a display font meant for use in large sizes and works effectively in capitalized letters. It was designed by Aleksey
Maslov, Ivan Gladkikh, Alexandr Kalachë.19 Days is the perfect typeface for KURB. The wonderful rounded corners of the strongly built characters showcase an elegant yet bold feel. The slight slant in such letters as the A & K suggest an energy, movement and flow strength that goes hand in hand with extreme biking.
WH Days
round
show
in suc
stren
COLOUR
COLOUR KURB GRADIENT KURB BLACK are built to be used KURB GREY applications in a very KURB LIGHT GREY These two gradients in a DARK full colour
careful way. The reds are chosen to be substitutable in the case of a issue with C 0 C 0 C background values with colours or greys. M 0 M 0 M
KURB WHITE
0
C
0
0
M
0
Y
0
Y
0
Y
0
Y
0
K
100
K
85
K
50
K
0
The grey gradient can be used in a B&W or Colour Application.
KURB LIGHT
KURB RED GRADIENT
KURB DARK
C
0
C
15
M
100
M
100
Y
100
Y
100
K
15
K
15
KURB LIGHT
15 KURB BLACK GRADIENT
KURB DARK
C
0
C
100
M
0
M
100
Y
0
Y
100
K
85
K
100
14
These two gradients are built to be used in full colour applications in a very careful way. The reds are chosen to be substitutable in the case of an issue with background values with colours or greys. The grey gradient can be used in a B&W or Colour Application.
// Logo 101
POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
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POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER
RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER
POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER
POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS
RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER
IMAGERY
IMAGERY
106
Posters \\
IMAGERY
// Posters 107
IMAGERY
108
Posters \\
IMAGERY
// Posters 109
FIRST STAGE POSTERS
FIRST STAGE
112
Posters \\
FIRST STAGE
Some of the logos become lost in the image unless they are scaled up.
// Posters 113
FINAL STAGE
FINAL STAGE
Parts of the bike or environment that get used by a bike would be emphasized in some way. These iterations are done with red highlighting a certain part and the rest becoming monochrome.
116
Posters \\
FINAL STAGE
// Posters 117
FINAL STAGE
118
Posters \\
FINAL STAGE
// Posters 119
FINAL STAGE
120
Posters \\
FINAL STAGE
// Posters 121
PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS
PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
PARTS PARTS PAR PARTS
PARTS
IMAGES
IMAGES
This is a library of bike parts that are used on trials, bmx and mtb. Many are used in more than one type or bike model.
126
Parts \\
IMAGES
// Parts 127
DRAWINGS
DRAWINGS
I wanted to draw the parts in a unified way to have them be unbiased by brands and have the emphasis on the specific part of the component.
130
Parts \\
DRAWINGS
As they will go on a black background for the web they need to be a light value.
// Parts 131
LABELS
set in Days typeface and linked with red strokes. The stroked should have 90o bends with a radius of 0.125 in and ended by a .25 in radius dot.
LABELS
Bend
PEDAL THREAD ARM Dot
BB THREAD FREEWHEEL THREAD
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The bends and dots are all based from the logo and wordmark to keep everything unified.
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WEBSITE This will be displayed on the website and most applications as a white graphic on a black background with the type in 80% grey.
LABELS
PEDAL THREAD ARM BB THREAD FREEWHEEL THREAD
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PAGE DESIGN
PAGE DESIGN
I wanted the background to be textured and be relevant to biking culture. These are among some the many images in my collection.
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Website \\
PAGE DESIGN
// Website 141
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PAGE DESIGN
As the parts drawings need to be on a dark background I reduced the light and increased the contrast in order to create a subtle texture.
// Website 143
PAGE LAYOUT
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PAGE LAYOUT
// Website 147
FUNCTIONALITY
FUNCTIONALITY
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FUNCTIONALITY
Once choosing a bike style a sub menu appears on the right for all the parts and components in that category.
// Website 151
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When a part from the left bar is chosen, the labeled image appears on the right with a written description underneath in a self-contained scroll box.
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If there are multiple designs of one part an arrow will appear to the right that will switch to the next variation.
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// Website 153
BRAND BOOK BRAND BOOK
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BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK RAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK B
PAGE DESIGN
GRID
These pages are taken straight from the KURB Brand Standards Book to showcase the grid, page layout and ideas of some content available in the Brand Book.
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// Brand Book 159
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FINAL THOUGHTS This thesis project challenged me in ways I had never explored before. I learned so much about myself through research and development of the brand identity. I feel I grew as a person, a designer and an artist. The skills I gained through this will be a relevant part of my future endevours.
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All Intellectual Property (concepts, designs & text) contained in this document of the KURB Brand Process are the property of Brady Carpenter. Their usage without written consent is prohibited. copyrightŠbradycarpenter 2011 KNOW YOUR BIKE / KURB Designed by BRADY CARPENTER
A Comprehensive Guide to the KURB Logo & Identity Created and Designed by Brady Carpenter
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