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theLink
ADVERTISING RATE CARD 2011-2012
4” x 13”
10” x 13”
The Link has a wide-reaching circulation
The Link is the only student publication at BCIT, British Columbia’s second largest postsecondary institution. The Link is distributed biweekly to all five campuses across the lower mainland including Burnaby, North Vancouver, Richmond, Marine Drive, and downtown Vancouver.
10”x6.5”
sidebar
half page
$250 b/w $410 colour
$270 b/w $425 colour
BCIT students are a valuable demographic
Over 45,000 students attend BCIT, many of them parttime students with full-time day jobs. BCIT students have an exceptionally high employment rate after graduation, with higher than average wages. A survey of over 1,600 students in postsecondary institutions across Canada (Canadian Campus Market Research, 2007) found that students are especially valuable consumers. • 73% like to try new and different things • 69% shop around a lot to take advantage of specials • 79% in favour of offering discounts or specials on products for students
Student newspaper ads are effective
Research (Canadian Campus Market Research, 2007) has shown that students are more likely to notice advertisements in student newspapers than most other media. Campus newspaper advertisements were found to more effective than on-campus posters, television, local newspapers, radio, consumer magazines, and urban weeklies. Students will pick up and read a campus newspaper an average of 2.7 times and spend an average of 24 minutes reading each issue.
MULTI-ISSUE DISCOUNTS AVAILABLE
Discounts are available to those who purchase advertising space in multiple issues.
NEED AN AD DESIGNED?
The Link provides ad design services. Please allow extra time. Contact us for more details.
HOW TO SUBMIT MATERIALS
You may email your ad in PDF, TIFF, EPS, JPEG, or PSD format to sales@ bcitsa.ca. You may also submit a CD or USB drive in person.
3” x 2.5”
10” x 3.25”
business card $50 b/w
1/4 banner $175 b/w $250 colour
full page $475 b/w $850 colour
4” x 8.125”
Why advertise with The Link?
Andrea Lekei, advertising sales 604.453.4072 • sales@bcitsa.ca
1/4 tall
$175 b/w $250 colour
CALL FOR CUSTOM SIZES! PUBLISHING DATE
ISSUE
BOOKED BY
September 5
1
August 25
September 21
2
September 14
October 5
3
September 28
October 19
4
October 12
November 2
5
October 26
November 16
6
November 9
November 30
7
November 23
January 18
8
January 11
February 1
9
January 25
February 15
10
February 8
February 29
11
February 22
March 7
12
February 29
March 28
13
March 21
April 11
14
April 4
April 25
15
April 18