The Exporter Magazine - Health and Wellness

Issue #5

Health and Nutrition

with

Clair Haynes

Women’s Health: Everybody’s Business Workplace Happiness

10 07 30

Health & wellness live your best life now! www.bcsi.org.bb

T h e T r a d e i n S e r v i c e s M a g a z i n e o f t h e B CS I

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In 2015 the global wellness tourism economy was valued at approximately 3.7 trillion US dollars

gold standard assures patients that the facility

(See Matrix Below). Many developing countries

international credentialing body should have a

like Malaysia, Thailand, and India are already taking advantage of this growing trend in

and treatment is world class and this ultimately translates into higher adoption by international clients and obviously contributes to business growth and success. The recent International Accreditation at the Gold level of the Queen Elizabeth Hospital by Accreditation Canada, an positive impact on that institution as well.

Health and Wellness therefore present a BIG

2.Inadequate professional indemnity insurance and public liability insurance coverage carried by our professional service firms.

opportunity for Barbados and the rest of the

Insurance is, of course, necessary in order

Caribbean to diversify its tourism product

to mitigate risks associated with treating

offerings, increase earnings of much needed

international and even domestic clients who

foreign exchange and in general improve

are becoming extremely litigious in their

economic performance. Notwithstanding the

pursuit of customer satisfaction. It may also

persistent and prevailing challenges to our

be necessary to enhance regulations making

national economy, as a country, Barbados

it mandatory for service providers to carry a

remains a viable choice for the development of

certain minimum coverage on their businesses.

tourism.

a robust health and wellness sector given our infrastructure and human resource capacity.

3. An undeveloped Barbados/Caribbean brand.

Certainly, Medical Tourism; Wellness Tourism;

It is important that we cultivate a unique home-

Fitness

&

grown brand which incorporates the diverse

Alternative Medicine; and the Spa Industry

culture of Barbados and the Caribbean including

represent niche areas which we are well

our natural environment, foods, plants and

positioned as a country to exploit.

other local resources. We have a competitive

&

Mind-Body;

Complementary

advantage based on our geography which we Previous research by the BCSI, however,

can also exploit to our advantage.

identified a few challenges standing in the way of further development of this emerging sector.

The BCSI sees the Health and Wellness sector as a priority and has been making a positive

1. Lack of international accreditation and recognition of many of our institutions.

contribution to its development. By the end of

As an encouraging example, the Barbados

and Health Care (PBHC) Clinic and School of

Fertility Center is the only Joint Commission International (JCI) accredited IVF unit in the Caribbean region. There is no doubt that this JCI

EDITOR’s notes

2017 in partnership with the Personal Body Holistic Therapies, the Coalition had provided CVQ training in Massage Therapy, and in the International Therapy Examination Council

GRAHAM CLARKE

Graham Clarke is a Chartered Marketer and Current Executive Director of BCSI

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(ITEC) Diploma programs of Aromatherapy, Reflexology

explores opportunities for investment within the Health

and Sports Massage for a group of sixty (60) persons

and Wellnes sector and Dr. Angela Moore – Certified

under the Government of Barbados/ IDB’s Skills for the

Holistic Therapist takes a look at ‘alternative medicine’ in

Future Program administered by the Competency Based

Barbados. We also feature Ms. Claire Haynes, nutritional

Training Fund (CBTF).

coach and fitness expert at Surfside Wellness Centre who shares her thoughts on nutrition and wellness.

Since then, we have been able to mobilise the graduates

A brief overview of the eighth annual ophthalmology

of those programs into forming the Caribbean ITEC

subspecialty Conference which welcomed both regional

Association of Holistic Therapies and facilitated a soft

and international physicians, health professionals

launch of that Association in March of this year. We

and medical students to Barbados in February is also

are also planning a key event for the sector later this

included. The Director and brain child of this conference

year and continue to seek funding for the training of

is Dr Kim Jebodhsingh, an Oculoplastic Specialist here

another cohort of young people interested in becoming

in Barbados. The EXPORTER salutes her as an innovator

entrepreneurs in this sector. This group wants to see

who is raising the bar for her profession and the health

the development of a cadre of internationally certified

and wellness sector in Barbados on a whole.

and qualified health and wellness practitioners who are capable of servicing the demands of the tourism

We hope you are enlightened by these pages and

sector as well as the domestic market. We certainly look

encouraged to support and push this sector which has

forward to the contribution they will make towards the

the potential to help transform the economy of Barbados

professionalisation of the sector.

and contribute to a more sustainable tourist product for the country and the rest of the Caribbean Region.

In this edition of the EXPORTER, we hear the views of Ms. Sandra Payne (CEO of Invest Barbados) who

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Contents HEALTH AND WELLNESS: LIVE YOUR BEST LIFE NOW! 05 Investment Opportunities in the Health and Wellness Sector

07 Women’s Health: Everybody’s Business 10 Health and Nutrition 14 Eye Health and You 16 Mental Illness Among Black People In England 18 Fitness and Business untold Stories 24 Advancing Alternative Medicine In Barbados member’s corner 28 Bringing Complementary Health to the Barbadian Public

30 Money Alone Can’t Buy Workplace Happiness

in-house news 36 Staff Retreat 2018

HEALTH and WELLNESS live your best life now!

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INVESTment opportunities IN the HEALTH AND WELLNESS sector

For several centuries, Barbados has earned and retained sterling status as a premier holiday destination, offering a

unique blend of charm, hospitality and therapy. Added to this, Barbados has built a solid reputation internationally, as a preferred international business domicile, providing investors with a good location from which to enhance their global competitive advantage. With its growing treaty network, Barbados continues to attract an expanding roster of businesses of substance. The island offers educated human resources, a reliable, investor-friendly environment that is well regulated, a stable political and social climate, as well as an excellent quality of life. For individuals, Barbados has proven to be a destination that is favourable to recuperation from medical treatment and conducive to relaxation and rejuvenation. The tourism and international business sectors are two important pillars of the economy; as both are leading foreign exchange earners. The nexus between these two sectors continues to strengthen.

sandra payne

According to the World Health Organization, health is “a state of physical,

Chief Executive Officer (Ag) Invest Barbados

mental and social well-being and not merely the complete absence of disease or infirmity.” The health and wellness tourism industry, therefore, generally includes products and services made accessible to people travelling either nationally or internationally from their normal place of residence for health-related reasons. It provides a necessary level of comfort to foreign investors, when a country offers a similar standard

Investors continue to explore the Barbados value proposition to serve growing demand...

and range of health care services available in their home country.

Barbados is ideally poised to deliver health and wellness tourism services, as well as to attract investment. Committed to the growth of its health and wellness industry, the government encourages best practices in every sphere. This includes insistence on standards and accreditation that are monitored by the country’s leading regulatory body – the Ministry of Health; as well as the Barbados Association of Medical Practitioners, the Paramedical Council and the Caribbean Spa and Wellness Association Barbados Chapter.

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Health and Wellness Services

Investment Opportunities

Currently, Barbados offers a range of health and wellness

The increasing awareness of the need for enhanced

services, including assisted reproductive techniques,

social well-being, spiraling medical costs and delays in

cardiology, ophthalmology, general and joint surgery,

service delivery, globally, continue to precipitate the need

traditional Chinese medicine, osteopathy, massage

for patients to travel for excellent health-care services.

therapy, podiatry, physiotherapy, personal fitness and

Barbados, a recognised leading provider of health care

training among others. The following table highlights

services in the Caribbean continues to emerge both as

some of the health and wellness services in Barbados.

a desirable destination and location for travellers and investors, respectively. Investors continue to explore the Barbados value proposition to serve growing demand particularly from markets including the Caribbean, North

facility

Service

America and Europe. In recent times, there has been a

Bai Feng Huang TCM Clinic

Chinese medicine

healthy interest in the establishment of hospitals, clinics

Barbados Fertility Center

IVF treatment

Bayview Hospital

Private hospital

SILS Dialysis Barbados

Dialysis clinic

Bracebridge Medical Centre

Cardiology services

MD Alliance Surgery and

Ambulatory care

Birthing Centre

centre

Maas Clinic

Osteopathic

of

healthcare

institutions, and a supportive government, all add to

Nordic Wellness

Health and fitness

Barbados’ appeal as an ideal place to invest in health and

Premiere Surgical Centre

Ambulatory care

wellness services.

centre Sandy Crest Medical Centre

Medical centre

Spinal Correction Centre

Chiropractic services

Sparman Clinic

Non-invasive and Interventional Cardiology services

The Queen Elizabeth Hospital

Public hospital

and spas, as well as other wellness and fitness centres.

An established hospitable environment, year-round idyllic weather, a wide range of leisure activities, competitive business

environment,

world-class

including

accommodation,

excellent

infrastructure international

accessibility, affordable services, an expanding number internationally

certified/accredited

professionals/

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s ’ n e Women’s m Wo h Health t l a e H Everybody’s business

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Imagine experiencing debilitating pelvic pain most days in a month.

Now imagine how frustrated you would be if this pain prevents you from completing the simplest of everyday tasks. Finally, consider the fact that this pain is more prevalent during the most productive years of your life and thus prevents you from thriving in your profession.

WOMEN’s HEALTH: EVERYBODY’s BUSINESS

This is the situation most women diagnosed with Endometriosis face.

Endometriosis is defined as a “long-term, disabling condition, and a common cause of chronic pelvic pain”. The gold standard of diagnosis requires laparoscopic surgery through which surgeons identify “endometrial-like” cells or deposits on organs or tissues outside of the uterus such as on the ovaries, in the Fallopian tubes and on parts of the digestive system.

These cells respond to the hormonal cycle similarly to those found in the uterus. However, the extra-uterine cells cannot effectively leave the body and instead stay on the organ or tissue, causing inflammation and growths known as adhesions can develop, leading to organs “sticking” together. The condition can range from minimal to severe in stages, but these do not relate to the pain the individual will experience, but rather the amount and location of deposits found.

Julia Mandeville President of the Barbados Association of Endometriosis & P.C.O.S.

It is reported to affect 176 million females worldwide - this is approximately 1 in 10 females.

For most females, the most commonly experienced symptom is the chronic and debilitating pelvic pain which may or may not be taken seriously by their peers and medical practitioners, as our society has been guided to believe this pain is normal in females during menstruation.

However, since the recognition of Endometriosis and its growing list of symptoms, many international studies and agencies have started to dispel the myth that this pain is normal.

As a society, we now also now need to move past dismissing our female population when they try to inform us of the pain that they experience during their menstrual cycle, as it may have a more serious underlying cause.

contributor profile Julia Mandeville holds a BSc (Hons) in Biology with Microbiology from the University of the West Indies, Cave Hill Campus, Barbados and a Masters of Public Health-Global Health with Merit from the University of Manchester.

After being diagnosed with severe endometriosis in 2014, she cofounded the Barbados Association of Endometriosis and P.C.O.S. (Polycystic Ovarian Syndrome). She currently sits on its Board as the President. Julia is a researcher and associate with Para Caribe Wellness Consulting and the SHRH Programme Development Assistant for the regional Herstoire’s Sister2Sister Safe Space Project.

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“If we do not share our stories and shine a light on inequities, things will not change.”

Ellen Pao (Former CEO-Reddit)

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This dismissal has led to delays in diagnosis

As we work towards the 2030 UN Sustainable

and severely impacted not only the physical

Development Goals of Good Health and

health of those afflicted, but the overall quality

Wellbeing (Goal 3), Gender Equality (Goal 5) and

of life of the individual and their productivity.

Decent Work and Economic Growth (Goal 8),

Thus, any positive socioeconomic contribution

the impact of Endometriosis, other debilitating

to the community is either hindered or reduced

gynaecological

due to their condition and the pain associated.

illnesses” must be taken more seriously in our

Women’s health issues, in general, require

society. The negative impact of this condition

more attention, as healthier women and their

on the productivity of the females affected

children are recognised to contribute to a more

and their families cannot be underscored

productive

competitive

enough. Society (employees, employers and

society. As the condition has no known cure

family members) requires more information

and treatment modalities vary from person to

that would allow for greater understanding

person, a sense of frustration is felt throughout

and, hopefully, more empathy towards those

the

persons afflicted and better outcomes.

and

economically

community.

However,

increased

conditions

and

“invisible

understanding and a more holistic approach to addressing symptoms have been recognised

It is a known fact that an overall productive

as beneficial to the health-related outcomes of

workforce will allow for more economic growth.

those who have this type of support.

Increased economic access for women is extremely beneficial to businesses. Women

The individuals who have been diagnosed

and their contributions to the workforce have

with the condition do not want to shirk their

been recognised to have a beneficial impact,

contribution to their society, most times these

especially on the leadership, management and

women want to be productive and contribute

organisational capacities of businesses and

meaningfully but face some barriers which

industries.

prevent them from doing so. These barriers not only affect their social and physical health

If more women are provided with more

but their financial health, whether it be to utilse

resources which allow for their contribution

their resources to pay for regular health-related

to the workforce, the economic and social

issues or their impaired health prevents them

development of the country will occur at a

from obtaining an income.

faster rate. We, therefore, require a greater focus on better management of the symptoms

Therefore, it has been critical to inform societies

and outcomes to increase the quality of life of

of the existence of the condition and its impact

these individuals and the subsequent growth of

on the lives of women. A change is needed, at

our competitive and productive local workforce.

the individual and the societal level.

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Health & nutrition

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Meet Claire Haynes, nutritional coach and fitness expert at Surfside Wellness Centre here in Barbados. We recently caught up with her to get her take on nutrition and wellness.

1) Tell us more about your experience as a nutritional coach?

I studied at the University of Westminster, London graduating in 2012. Upon returning home to Barbados, I gave myself a lot of space to explore many different avenues to develop my career.

In October 2012, I delivered my first motivational TED Talk about nutrition to an audience of 200 school prefects entitled ‘How the Catelli Girl Got Out The Box.’ The presentation was a resounding success receiving over 1600 likes on YouTube and the opportunity planted the seed of enthusiasm for public health advocacy. With this newfound passion for public speaking in mind, I aligned myself at varying points of time with a number of NGOs and institutions including Slow Food Barbados, Barbados National Union of Farmers, Hastings Farmer’s Market and the Youth Arm of the Diabetes Association of Barbados. Working with such groups provided the opportunity to deliver engaging workshops and presentations to various groups including primary, secondary and tertiary students and the corporate sector.

I’ve also built up my clientele through working at health and wellness businesses across the island including the Maas Clinic, Diabetes Services Solutions Inc and I’m currently now at Surfside Wellness Centre. The type of clients seeking my services also varies greatly. From those facing the slow, insidious effect of chronic diseases particularly obesity, diabetes, and hypertension to hormonal disorders, PCOS and fibroids, to athletes aiming for optimal performance.

2) Many of us do not think of health being linked to our nutrition, can you explain this link for us?

The link really should be an obvious one. Our mouth is one of the main portals through which we have contact with our outer world to the point where we are strategically designed to have approximately 70% of our immune system in the gut. This means the body intuitively processes everything that goes in and is equally as effective at expelling what is harmful or what we don’t need. Additionally, our bodies are constantly building via a process called

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anabolism and breaking down via a process of catabolism.

Therefore, the importance of food is three-fold;

•

food provides energy from macronutrients like

4) Do you think it is easy for Barbadians to adopt healthier eating habits?

carbohydrates, proteins and fats so these reactions

•

•

can happen like how fuel helps a car to drive,

Doable? Yes. Easy? No! Continuing from my previous

food provides over 30 micronutrients called vitamins

point, Barbadians are very traditional so in order to make

and minerals which take part in the myriad of chemical

the necessary changes, we need to step outside of our

reactions in the body similar to keys in a lock,

comfort zone. Sometimes the changes are not huge but

macro

structural

small steps implemented consistently to have an effect.

components of the body similar to the bricks of a

Even if this is achieved, however, food on a whole is very

house.

expensive, healthy or not, taking into account salaries of

and

micronutrients

become

the average Barbadian.

3) Being a nutritional coach in Barbados, what have 5) As a nutritional coach walk us through exactly you observed in terms of our eating habits? what you provide for your clients.

- With sugar being our main export product for such a long time, it comes as no surprise that we generally eat

Each individual is considered unique hence programs

way over the recommended 6-9 tsp of added sugar a day.

recommended at Surfside are personalised food and

Across the globe, highly processed packaged foods are

lifestyle programs rather than a ‘one size fits all’ approach.

often the culprit, so in addition to these, the way we cook

When I meet with a potential client for the first time,

sugar is added to many of our main dishes and drinks

before we agree to a start we have an explorative session

when they can be made with less or none at all. The same

identifying their main goals and what they would ultimately

applies to salt.

like to achieve on a nutrition program. Depending on what those goals are we agree to the number of sessions they

- Buffets are a prime example of where portion control

ideally need to undertake, the critical topics of focus and

goes out the door and people can be seen piling plates

associated costs. Sessions cover:

mountain high with food.

- Barbadians are often averse to tasting and trying new ingredients or combining food in unfamiliar ways. We have a fairly set menu of dishes we cook consistently so to ask persons to change what they know culturally is a hard sell.

- Population studies show that we do not come close to eating 3-5 servings of fruits and vegetables. We usually stick to four main salads toss, coleslaw, macaroni and

• • • • • • • •

Body age assessments Food diary analysis - macro and micronutrient intake Understanding portion sizes Meal planning techniques Emotional/stress eating Supplementation (where necessary) Reading nutrition labels Practical and exciting recipes

potato without considering that vegetables be added to so many more dishes.

In more cases then not, I recommend clients schedule an RMR test which as-sesses resting metabolic rate and total

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daily energy expenditure so that we have accurate numerical data in designing meal plans. Clients receive customised handouts throughout the duration of the program along with email and telephone support. I will often request for them to complete feedback forms as well as food diaries documenting what they are eating. When a client reaches their original goals, we meet again at the end to reflect on the journey and to create new health goals.

6) How important is exercise when practising a balanced diet?

The saying that success in the gym is 80% nutrition and 20% exercise definitely holds true. When the two go hand in hand you are likely to get better long-term results. In addition to improving one’s capacity to burn calories at rest, it im-proves circulation so that nutrients are utilised properly. It is also a great mood enhancer which prevents stress eating. Attending fitness sessions regularly means a person improves overall discipline which transcends to meal planning and sticking to goals. Self-esteem usually increases with exercise so any emotional attachments to food become easier to navigate.

Here at Surfside, we often include nutritional support as part of our specialised Fitness programs. For example, we offer a 6-week fat loss program which in-cludes 3 personal training sessions per week and a detailed meal plan full of delicious recipes geared towards fat loss. We also organise three Corporate Challenges per year which include nutrition support for participants.

Furthermore, our team consists of 4 nutrition coaches, 3 of which are also personal trainers and all our trainers consistently impart to our clients and members, the need for the two, diet and exercise, to be tied in healthy matrimony!

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eye health & you

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The eighth annual Ophthalmology Subspecialty Conference

World Glaucoma week shortly followed the

welcomed

international

Barbadians with 21% of our population being

physicians, health professionals and medical

affected. With these statistics, chances are we

students alike to the Accra Beach Hotel and Spa

all know someone who has glaucoma or who

from February 22nd – 24th. The Director and brain

will develop it in the future. Everyone is at risk of

child of the conference was Dr Kim Jebodhsingh, an

developing the slowly progressive disease, but

Oculoplastic Specialist here in Barbados. Each year

persons who are most at risk are those over 40

the conference focuses on the latest developments

years of age, of African descent or with a family

within the subspecialty of ophthalmology. This year

history of glaucoma. While there is no known

a light was shone on areas of vitreoretinal surgery,

way to prevent Glaucoma from developing, early

glaucoma, cataracts and research.

detection is critical in curtailing the progression of

both

regional

and

conference beginning from March 11th - 17th.

Primary Open Angle Glaucoma (POAG) is the leading cause of irreversible blindness among

glaucoma; left untreated the disease will inevitably One of the more common eye diseases affecting

lead to blindness which unlike with cataracts,

many Barbadians today is glaucoma. Glaucoma

cannot be reversed. All damages sustained to

is defined as a group of eye diseases that result

the eye as a result of glaucoma are permanent.

in damage to the optic nerve and vision loss.

Ophthalmologists are able to detect glaucoma

Speaking at the opening of the conference, Sir Errol

in its early stages with a simple eye test. During

Walrond called for there to be continuous research

Glaucoma week, several participating eye clinics

in the area, stating that “There is an unfortunate

across the island facilitated free eye testing for the

view among administrators, policymakers and

public as well as awareness building lectures all

indeed most health professionals that research is

aimed at ensuring that Barbadians practice more

an expensive luxury that should be lauded but left

vigilance as it relates to their eye health. According

to the rich institutions up North…” He also made

to the Glaucoma Research Foundation, a check for

mention of a past study, “… For example, previous

glaucoma should be done:

research done by Dr Leske with local counterparts showed the high prevalence of glaucoma in this country, but I have not heard of the follow through in terms of outcomes of treatment. Apart from the effectiveness or not of the treatments given,

• • • •

Every two to four years before age 40 Every one to three years from age 40 to age 54 Every one to two years from age 55 to 64 Every six to twelve months after age 65

how compliant are asymptomatic patients with their medication and if they are not, how can one

However, persons who are at higher risk of

improve on it?” Specially invited speakers all took

developing it should be tested every year or every

turns presenting to their peers, giving each a

two years after age 35.

chance to learn firsthand about new techniques,

Both of these initiatives should be applauded

treatment approaches and best practices within

for their efforts to educate us as well as

the ophthalmology realm that would better

continuously develop both practising and training

equip them to efficiently deal with their patients.

ophthalmologists in Barbados thereby elevating the sector.

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Black People Affected by Mental Illness in England Sandwell African Caribbean Mental Health Foundation (SACMHF) is a charity situated in Sandwell, which is adjacent to Birmingham,

England’s second-largest city in the United Kingdom. SACMHF delivers a range of culturally responsive services predominantly for people of African descent, who are recovering from or enduring severe mental health issues within their families, careers and the wider community.

SACMHF was founded in 1994 to provide culturally responsive mental health services in and around Sandwell. That was at a time when there was a growing body of evidence which informed of the lack of culturally responsive mental health services for Black people. There were disproportionate numbers of Black people (relative to their numbers within the wider population) who were accessing mainstream psychiatry and poor experience and outcomes for Black people using mainstream mental health services when compared to the wider community.

The Government report, (Inside Outside March 2003); Improving Mental Health Services for Black & Minority Ethnic Communities in England, noted that, ‘In September 1999 the Mental Health National Service Framework was launched and it recognised that services were not adequately meeting the needs of Black and minority ethnic communities and that ethnic communities lacked confidence in mental health services’.

Patricia johnson Chief Officer, Sandwell African Caribbean Mental Health Foundation

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SACMHF’s position as a charity is set

Inequality remains within the English

within the context of known disparities

psychiatric system today. However, there

and inequalities between Black and other

is a persistence and determination within

ethnic groups and the majority white

SACMHF and other similar Black-led

population. An example of pervasive

organisations to work hard to convince

inequality is that Black Caribbean men

statutory

are 6 times more likely to experience

Commissioners

higher rates of detentions under the

procure health-related services to meet

Mental Health Act 1983 than any other

the health needs of local communities,

group (Five Year Forward View; Mental

to accept that Black people from the

Health Task Force February 2016).

diaspora need to be culturally understood

organisations whose

who roles

employ are

to

to support their recovery.

People who use SACMHF services are encouraged to work alongside staff and

Furthermore, in so doing Commissioners

volunteers to adhere to a co-production

must show some support by adequately

approach where they are involved in the

funding this type of charitable work that

planning, development and review of new

statutory organisations have failed to

and existing services. SACMHF also has

do.

a role to play in community development,

can recover with the right culturally

engagement and involvement.

responsive support.

This

There are successes and people We endeavour to

enables the development of additional

maintain our operations and hope to be

capability within the Black and wider

able to report on certain of our successful

communities to build capacity, raise

outcomes to the readers of The Exporter

awareness of mental health illnesses and

in the future. Walk good!

associated issues.

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s s e n & Fit s s e n i s u b ons Life hacks andnliaesls for the millen. entrepreneur

Israel mallett

contributor profile

Chief Creative IDS Creative Inc

Israel Mallett is a creative consultant, entrepreneur and part-time tutor with an interest in technology integration, innovations for the future and keeping active through long distance running.

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I never thought that I’d be running my first 5K at 31. To be fair, I never thought that I’d be running a 5K at all.

But there I was, on the starting line of the RBC Race for the Kids 2018, about to challenge UWI hill with a thousand other people clad in a sea of blue. I always had an on-again-off-again relationship with fitness and running especially. I was never a fast runner and struggled with light asthma as a child, so I always approached fitness regimes with a dose of caution and an inhaler in-hand. As I grew older and life got busier, sitting behind at a desk and computer became more of my reality.

Being a creative consultant and graphic designer means that most of my day, outside of water or coffee breaks and the occasional walkabout to stretch my legs on a bathroom break, my routine is pretty sedentary. All the while my fitness regime was sporadic and yielding little results.

It finally hit me when I turned 30 and couldn’t run half-a-mile without getting winded. Something had to be done.

Often, getting to your goals mean getting down to things you’d rather not do. The things that are uncomfortable, those that leave you winded; the things that take you out of your mental and physical comfort zone.

Each of us has them, and they are as different as we all are. But what I’ve learned on my journey from half-a-mile to 5K are lessons that can benefit any young person in life and business.

Make a move.

Nothing changes until you do.

We know the changes we want to make, but the hardest part is getting started. My journey to 5K began as a conversation with a friend from Jamaica who was suffering from the same fitness inertia that I was. We started a Facebook group with friends from Trinidad and the US to keep each other updated and motivated by each other’s progress. It worked

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to a point. But nothing worked like having people on the

snooze as many times as I can get away with. Some days

ground to actually go running with. And making the effort

I do. At first, I had the goal of running five days a week and

to start is critical. Nike doesn’t have the slogan ‘Just Do

was falling woefully short. Sometimes just once or twice.

It’ for nothing. And I’ve heard the saying, “Don’t put off till

But when I changed to three days a week, I found that to

tomorrow, what you can do today,” many times growing

be a lot easier to handle. When I hit two days, I was two-

up. Tackle life as a series of bite-sized challenges rather

thirds of the way there and motivated to get going the

than trying to take it all on at once. Do one small thing

next day. Even though we want quantity, sometimes less

that will drive you toward your goal in increments rather

is more, in that we can be more consistent with a more

than trying for grand gestures. Once you do that, then do

manageable routine.

another.

Have a healthy diet (that you actually enjoy)

Get a routine (and stick to it) Garbage in, garbage out. This is a lesson I am still learning, Some of the biggest laments about millennials to date

and this is where your regime is broken or built. Many

(those born between 1981 and 2000), is that we have

people push hard at the gym and run for lengths and

no passion, no drive and want everything now, instead

lengths and don’t see the results they want because the

When we walk through the valley of can’t we will fear not trying. of working towards it like older generations have had

body needs the right fuel. Add more fruits and vegetables

to. In part, this assessment can be true, not necessarily

to your plate and use those as snacks rather than the

because millennials are bad people, but because we

high sugar, high salt, dye-filled snacks we can pull from

have been born into a world with less struggle and more

the supermarket shelves.

amenities than ever before and the struggle can be with self to get going rather than will external forces.

Find healthy options that you like. This makes the diet feel more like a choice rather than a chore that is inflicted.

As with fitness and running, you have to go for it even

When you enjoy what you are eating, you will more likely

when you don’t want to. When my alarm goes off at 4:45

stick to it and see the results that you want.

am, it is dark, cold and I just want to roll over and hit

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Similarly in life and business; associate with and

brain will be sharper to deal with the mental acrobatics of

learn from the type of people who have achieved the

the business day.

success you want. Your diet of relationships will make or break your worldview and perspective. If you have the

Turn ‘I can’t’ into ‘I will.’

opportunity to travel, take it. This will broaden your palette of experiences through different cultures and countries,

While running the RBC 5K, even though I’d done better in a

and you will have a broader menu of experiences to make

few practice races, the route was different, the conditions,

you a more enriched person along your journey.

including time of day, had changed and mind over matter had failed me because all sorts of doubts were swirling

Get enough sleep

around in my head. When I finished the race I realised, I could have done better. I could have pushed through

Everyone is familiar with the term, ‘burn the midnight oil.’

those moments where I felt like I couldn’t run anymore, by

It has almost become the mantra of entrepreneurship and

just looking ahead rather than looking down at my feet.

millennials on the hustle. But the flip side of that is that burning the midnight oil can mean burn out the next day.

“When we walk through the valley of can’t we will fear

Many tout the practice of sleeping four hours a night as

not trying.” In other words, be motivated by the thoughts

a key to success and that our bodies don’t need anything

of failure. See beyond them and turn them into positive

more than that. But do that long enough, and your brain

‘what ifs.’ When you think you can’t, try. Ask yourself,

won’t function.

‘What if I can?’, and give it your all.

“Muscles are torn in the gym, fed in the kitchen and built,

Three years ago half-a-mile was tough. Now a 5K is

in bed.”

possible. In a year’s time? Who knows?

Just as your body needs adequate rest to perform much

Getting started is critical, staying consistent and

of its regenerative functions, your brain needs adequate

persevering build habits, and having the right diet gets

sleep to sort through all of the confusion of the day,

results. In fitness, as with business, these steps among

thoughts and ideas during REM sleep. Awkward dreams

others can be helpful to achieving your desired level of

aren’t always just indigestion; they’re your brain trying

success.

to make sense of the subconscious processes that underpinned all of your conscious activity. And that’s my non-medical opinion from having a good night’s sleep.

Being well rested will benefit you in the long run. (Pun intended.) You will have more energy, your body will respond better to your choice of fitness regimes, and your

Getting started is critical.

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WE DO: BRANDING CREATIVE STRATEGY WEB DESIGN

let’s talk.

1 (246)

547 8419 idscreativeinc hello@idscreativeinc.com www.idscreativeinc.com

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untold stories

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Advancing alternative medicine in barbados DR. Angela moore

contributor profile

Certified Holistic Therapist

The call and passion for health are ringing from the voice of Dr. Angela Moore. Dr. Moore is a certified holistic therapist, certified in colon hydrotherapy, nutritional microscopy (feature enzyme potential - studying the effect nutrition has on the cells in the human body). She is a Manual lymphatic drainage therapist, massage therapist, and nutritional coach.

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In the wider world, “alternative medicine” is a term often used to describe

When one of these independent parts is not working

medical treatments that are used instead of what one

within the wider society. There are many sources, which

might consider traditional (mainstream) therapies.

may cause imbalances, but perhaps the most prevalent

It is often spoken of as “integrative,” “holistic” or

ones are the inorganic chemicals used in the products

“complementary” medicine.

which we use. These chemicals are present in the things

properly, the other parts will be affected. If a person has a negative imbalance in their life, it can negatively impact their overall health. This is also true for the individual

which clean the surfaces around us, at home and work, Locally, “alternative” might be a bit of a misnomer

on our face and skin, and in the foods we eat.

because there is practically no Bajan who hasn’t heard of bush tea, Cerasee bush or used a home remedy. Our

Over the last five years, Angela Moore has been working

history is steeped in ancestral remedies. However, the

to formulate organic products ranging from skin care,

challenge for the 21st century is, how can we include this

home care, intimate care, pet care, baby care, pesticides,

ancient wisdom in today’s ways of thinking and doing?

and even cleaning products for air conditioning units.

These products have been manufactured with the

Perhaps let us start by understanding what is holistic

concept of pH in mind and matching it to our human

healing, and what is its philosophy. It is a form of healing

physiology. But why is this important? For example,

which considers the whole person: emotions, spirit, mind

the skin has a pH of 5.5 this pH forms an acid mantle,

and body. The objective of holistic medicine practice is

to protect the skin from viruses and germs. This acid

to achieve optimal health by gaining proper balance in

mantle can be compromised by using alkaline products

life: the holistic medicine philosophy.

on the skin. The Angela Moore skin line has been formulated to keep the acid mantle of the skin intact, and

The human ‘whole’ is made of individual components, as are our communities composed of many individuals.

If you would like to find out more, Dr. Moore offers holistic consultations at 82 Khus Khus circle Union St. Philip and she can be contacted at 246-257-6650.

it is applicable across the body.

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MEMBERS’ CORNER

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Bringing Complementary Health to the Barbadian Public “Complementary health is a holistic approach to well-being,” says Barbados Reiki Association President, Ms Eugene Holder,

speaking of the Association’s annual Holistic Health Fair (HHF).”We all have choices about our health, and the Barbados Reiki Association aims to showcase some of those choices, so people are better informed about the complementary options available right here on the island.”

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Now a complete showcase of a wide range of complementary therapies, the HHF started in 1998 as the Reiki Open Day. Then, it was mostly a way to help the Barbadian public to learn more about this light touch, hands-on therapy for healing and stress relief.

But it soon became clear that the public wanted to learn more about a wider variety of therapies, and the Barbados Reiki Association was happy to oblige.

Five years ago, the event was rebranded as the Holistic Health Fair to reflect the move to include not just therapies, but to broaden the range of products, food and information on offer.

This year’s HHF was held at Harrison College on Sunday, April 8th. The theme was: “A Fair with a Different Flair”, which reflected the variety that has become the event’s hallmark. In addition to Reiki, other energy healing modalities, and several types of massages, the lineup included a mobile spa, organic nail therapy, natural and organic skincare products, books about healing, and natural, organic and vegan food. There was also a programme of talks about healing, and a storytelling tent offering a poetry and art workshop.

The Barbados Reiki Association’s held it’s Holistic Health Fair and this year on Sunday, April 8th at Harrison College.

“One issue that’s very important to us is keeping the HHF accessible to all,” comments Ms Holder. “That’s why, for some years now, we have kept admission to a very affordable $5, with each mini-therapy costing no more than $20. That allows people to sample multiple complementary healing modalities to see what works best for them.”

Over the years, Barbadian businesses have been generous in their sponsorship of this fixture on the annual health calendar. Ms. Holder expressed her gratitude to Tiami Catamarans Barbados, The Travel House, and Sign Station Barbados, for being sponsors again this year. The HHF offered a Tiami lunch cruise for two as a grand door prize, to be drawn from tickets presented at the door.

This year’s fair was opened by the Minister of Health; who has recognised the association as a valued partner in delivering on the World Health Organisation’s strategy of integrating complementary health with allopathic medicine.

“You have to know better to do better,” concluded Ms Holder. “And the HHF is about bringing that knowledge to as wide an audience as possible.”

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MONey alone can’t buy workplace happiness

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While receiving a fair salary is high on the list of priorities for Barbadian job seekers,

MONEY alone can’t buy workplace happiness

money alone can’t buy employees’ happiness,

loyalty or commitment. This appears to be the view of many Barbadians who participated in a recent survey which was carried out to uncover the opinions of employees on a range of brand-related topics, including organisational culture, employer branding, job hunting and internal communications.

When asked “What is the most important factor you look for in a potential employer when job hunting?”, nearly a third of individuals (30.4%) who participated in the survey indicated that salary was their most important factor. An additional 12.2% indicated that benefits and perks were their most important factor when job hunting. Combined, these two financial considerations account for 42.6% of responses.

However, as the results of the survey show, financial considerations aren’t the only factors on employees’ minds. In fact, most employees indicated

ron johnson

that they would leave their current jobs for reasons other than financial

Co-founder, Managing Director Blueprint Creative

considerations. When asked whether they would leave their current job for the same salary if their new employer had better opportunities for career advancement, 86.8% responded “Yes”. And when asked whether they would leave their current job for the same salary if their new employer had better training opportunities, 73.6% responded in the affirmative.

30.4%

12.2%

indicated that salary was their most important factor

indicated that benefits and perks were their most important factor when job hunting

These two factors (“career advancement” and “training opportunities”) were so important that some respondents indicated that they would be willing to leave their current jobs even if they would be earning less at their new employer. 53.1% would switch jobs for a lower salary if they could access better opportunities for career advancement, while 40.2 % would be willing to accept a lower salary if they could access better training opportunities.

As the results of the survey indicate, employers who focus exclusively on remuneration packages to attract and retain employees run the risk of alienating individuals who are also motivated by factors other than the size of their pay cheques. Companies that offer their employees a good

53.1% Were willing to take a lower salary for better career advancement opportunities

Wer for b

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salary, as well as opportunities to improve

and the impact the company’s culture

contributor profile

their skillsets and advance professionally,

may be having on the wellbeing of staff.

Ron Johnson is co-founder and Managing Director of Blueprint Creative, one of Barbados’ leading branding agencies. Blueprint Creative is comprised of more than 20 problem-solvers, idea generators, entrepreneurs, designers and copywriters, who have studied, trained and gained working experience in a range of countries, including Barbados, The Bahamas, Canada, England, Jamaica, Trinidad & Tobago and the USA.

stand a better chance of attracting and

He said that only then could employers

retaining top talent. These companies

build an accurate snapshot of employees’

will ultimately benefit from the hard work,

needs and expectations outside of salary

enthusiasm, ideas and commitment from

considerations.

86.8%

of respondents would leave their job for the same salary for better career advancement opportunities

73.6%

of respondents would leave their job for the same salary for better training opportunities

40.2%

re willing to take a lower salary better training opportunities

employees who show up to work for more than just a pay cheque.

“Most companies,” Johnson said, “are able to easily describe the vision for its

The results of the survey have been

organisations but, unfortunately, in many

documented in a report entitled “The

cases, the vision for its employees is

Employee View of the Employer Brand”

not articulated, and employees are left

which has been published by Antilles

uncertain about their futures with the

Economics, an insights consulting firm,

company. This can have a negative impact

and Blueprint Creative, one of Barbados’

on team members’ peace of mind and

leading branding agencies. According to

their overall wellness.”

the firms behind the project, the results of the research project will be used to

Johnson said that local organisations

help employees and employers better

could

understand

companies such as Zappos and Google,

each

other’s

needs

and

expectations.

benefit

from

benchmarking

where maintaining a highly engaged culture is a top priority.

Commenting on the results of the survey, Ron Johnson, Managing Director of

Blueprint Creative, the company which

Blueprint Creative, said that companies

Johnson

that are sincerely interested in the mental

tremendously

and physical wellness of their employees

company culture and the well-being of

need to look beyond factors such as

its team members. The company has

remuneration

quite

won two Barbados’ Best Awards for its

often, money alone isn’t enough to ensure

company culture and HR practices and is

the wellbeing of employees. In other

considered to be one of the best places to

words, money alone can’t buy workplace

work in its industry.

packages

since,

co-founded, from

has

benefitted

focusing

on

its

happiness.

The results of the survey have been Johnson encouraged decision makers to

documented in an Executive Summary

have open and honest conversations with

which is available online at the websites of

their employees and discuss topics such

Blueprint Creative and Antilles Economics.

as career advancement opportunities

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in-house news

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STAFF RETREAT 2018 BCSI Secretariat

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The BCSI annual Strategic Planning Retreat

Dr. Hinds, facilitated a number of team building

was held at

helped in prompting ideas and new strategies for

the Radisson Hotel on March 10th, 2018. The

the organization. While, Mrs. Cummins, presented

initiative was very impactful and enlightening with

on Branding and strategic marketing, setting a

utmost success. Present were the staff of BCSI

standard and a new culture for the BCSI.

exercises and brain storming activities which

and the new Board: Mr. Graham Clarke (Executive Director), Mr. Wendell Cumberbatch (President),

The BCSI is committed to supporting the

Ms. Allison Beckles, Ms. Udene Rouse, Mr. Anton

advancement of service industries through various

Nixon, Mr. Rueben Blenman, Mr. Andrew Mason

means (inter alia): capacity building, lobbying and

and Mr. Paul Clarke. Also, present were specially

advocacy. Therefore, the implementation of new

invited guests Dr. Olivet Hinds the director of Coliaj

internal processes and strategies discussed at the

Consulting Inc. and Mrs. Gina Cummins, who is a

retreat is paramount for the Success of the BSCI

Brand and Marketing guru facilitated a day full of

and their stories.

exciting activities

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T H E E X P O R T E R t h e E x p o r t e r

BUILDING BUSINESSES. SUPPORTING SERVICES. EXPORTING EXCELLENCE.

Barbados Coalition of Service Industries (BCSI) Building #3 Unit 2B Harbour Industrial Estate Telephone: 1 (246) 429-5357 Fax: 1 (246) 429-5352 E-mail: info@bcsi.org.bb Website: http://www.bcsi.org.bb