BOB - BCYF Online Bulletin - Issue 1. Vol 1

ISSUE 1 • VOLUME 1 • JANUARY 2017 • WWW.BCYFOUNDATION.ORG

BOB HOW BCYF GOT INTO CSR

(1.0,

2.0,

3.0)

THE BENITA AND CATALINO YAP FOUNDATION ONLINE BULLETIN

THE PHILIPPINE CSR Research

Conferences

DEVELOPING THE CSR

Ecosystem

EDITORIAL

Greetings and Happy New Year!

This BCYF Online Bulletin was conceived in order to get our

friends and partners and those generally interested in CSR to

get to know the important aspects of the Foundation and our

advocacies.

In this issue, we start on our main advocacy which is CSR.

When we started, we were doing what was traditionally

known as Historical

or Traditional CSR. Then we began to

understand that corporate philanthropy is considered as CSR

1.0, and

organizations must move towards Transformative

CSR or CSR 2.0.

Today we are focused on CSR 3.0 which is all about Personal

Social Responsibility.

We hope this bulletin will aid you in understanding more

about this advocacy.

Sincerely yours,

The BCYF Team

THE DEVELOPMENT OF CSR IN BCYF

What

Dr. Wayne Visser talked about the need for Corporations to engage in “Tranformative CSR”, which he referred as CSR 2.0 (a values-driven approach to running a company, where organizations, business and social activities focus on the common good).

really

"CSR (2.0) is an integrated,

is

CSR?

In the mid 2000’s, there was a fortuitous meeting between Mr. Tony Yap and Dr. Lilian Sison, the Dean of the UST Graduate School. It was here where BCYF started formal involvements in Corporate Social Responsibility.

systemic approach by

business that builds, rather

than erodes or destroys,

economic, social, human and

natural capital.” - Wayne

Visser

Roundtables were held at the Ortigas Center, which gathered key stakeholders in the field of Corporate Social Responsibility.

In the next few years, the Chairman would agree to organize the First Philippine Conference on Research in CSR with the title “CSR 101”.

It was clear to Mr. Yap that the wonderful work of various corporations in helping various segments of society, based on anecdotal and other evidence, would only be better served with such research at UST, at BCYF, and other institutions Through an introduction via JJ Moreno of the Palladium Group (responsible for the spreading such tools as Balanced Scorecard by Kaplan and Norton), BCYF invited one of the leading expert on CSR in the World Dr. Wayne Visser.

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In the Second CSR Research Conference in 2012 with the theme of “CSR Is Not Just For Business”, Mr. Thomas Thomas, the Chairman of the ASEAN CSR Network, made the point that for countries in Asia, CSR is not new. The concept of “Social Responsibility” is ingrained in the Asian culture with the values of being rooted in nature, communal people-centered values, etc. (example is the “Bayanihan” value of Filipinos, and the “Yin-Yang” understanding of Chinese where everything should be in balance).

Furthermore, he pointed to the fact that CSR all starts with the individual.

In February 2013, Dr. Francisco Roman of the Asian Institute of Management suggested to the participants in the first UN-PRIME event ever in the Philippines that for him, CSR means Citizenship, Sustainability and Social Responsibility,

THE CSR RESEARCH CONFERENCES

Mr. Tony Yap one of the other three invited Reactors/Speakers said this fitted perfectly with what BCYF was all about and would adopt this definition as the formal name of its CSR 3.0 initiatives which centered on “Dignity of the Human Person” as espoused in The Foundation “Personal Social Responsibility Commitment” The Third CSR Research Conference on September 2, 2013 invited Dr. Rebecca Chunghee Kim from Nottingham University to speak in the Conference there of “Doing Good is Not Good Enough!”. Based on her 3-year study, she affirmed the importance of Human Value in CSR. In 2014 at the Asian Developmetn Bank, Ms. Angela Kang spoke at the Fourth CSR Research Conference and focused on how "CSR Enhances Human Dignity".

In 2015, at the Far Eastern University, the concept of Personal Transformation through CSR 3.0--BCYF's main advocacy--was highlighted.

The Conference logo is all

about human dignity. The

Circle reflects the innate

worth in man. We are cre-

ated in God’s image,

symbolized by the dark green

portion above the person.

Green is also the col- or of

BCYF, and is a symbol of

The latest conference in 2016 focused on the academe -specifically in terms of "Teaching CSR" to the youth of today.

vitality and growth with

everyone moving towards a

CSR 3.0 lifestyle.

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The BCYF CSR Ecosystem BCYF Chairman, Mr. Tony Yap, recognized that in order for an individual, especially a young person to imbibe a lifestyle of CSR, this person must be around an environment that nurtures such a lifestyle.

Schools, colleges and universities are especially encouraged to nurture a CSR Ecosystem because they are in the best position to influence a young person in his or her most formative years

Hence the concept of a CSR Ecosystem.

It is a collection of BCYF initiatives that aim to provide a holistic experience of CSR 3.0 (Citizenship, Sustainability and Social Responsibility).

Ultimately, the more a person engages in initiatives that help the common good, he or she is called to live a lifestyle of social responsibility. Or in other words, to "Make CSR a Lifestyle".

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For more information, check

out the CSR Development

Program at our website:

www.bcyfoundation.org