NEW TENDENCIES IN TEMPORARY HOSPITALITY A survey on temporary habitat through the blueprint of a hotel tower in Cascina Merlata - Expo Milano 2015 area Beatrice Galimberti Politecnico di Milano Advanced School of Architecture REViEWAL workshop 2016
Š 2016 Beatrice Galimberti. All rights reserved
1. TEMPORARY HOSPITALITY FEATURES To Answer Contemporary Needs
2. WHICH PROGRAM? Planning a Contemporary Hotel
3. TEMPORARY HOSPITALITY TYPOLOGIES Hotel, Low Cost Hotel, Restaurant
1. TEMPORARY HOSPITALITY FEATURES To Answer Contemporary Needs
16TH CENTURY
Hostelry
19TH CENTURY
Grand Hotels
20TH CENTURY
Luxury Hotels
50s-80s
Luxury Chains
90s
Pensions Hotel Chains
Hotels
Design Hotels
21ST CENTURY
SCENARIO
Hostels
Luxury Chains Design Hotels
Genealogy
Low Cost Chains Low Cost Hotels
Luxury Hostels
Low Cost Chains
Luxury Hostels
Hostels
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces
Main Features of Contemporary Hospitality
2. WHICH PROGRAM? Planning a Contemporary Hotel
turisti italiani
permanenza
hotel 5stelle
hotel 4stelle
hotel 3stelle
italiani
hotel 1stella hotel 2stelle
1,9 giorni
altre strutture
43%
turisti italiani 5.405.825
8%
resto del mondo
presenze nelle strutture ricettive
29 milioni
35%
resto di Italia e Europa
57%
di visite
35%
Nord Italia
hotel 5stelle
hotel 4stelle
permanenza
57%
hotel 3stelle
turisti stranieri
stranieri
hotel 1stella hotel 2stelle
2,2 giorni
altre strutture
57%
turisti stranieri 7.115.842
8%
hotel 5stelle
hotel 4stelle
hotel 3stelle
vacanza
residence
lavoro
9,3%
turismo di lavoro
lavoro
20%
gruppi organizzati
29 milioni
famiglie e leisure
30%
gruppi organizzati
famiglie e leisure
di visite
pernottamenti
85,2%
di visite in giornata
12,5milioni
di pernottamenti
presenze nelle strutture ricettive target turistico
5,5% altro
16,5milioni
50% 45%
business
lavoro
4%
congressi
Normal Conditions
Expo-Milano 2015 Previsions (2012)
Tourist Flow in Milan
prevalenza delle scelte hotel 4 stelle hotel 2-3 stelle ospitalitĂ a basso costo
57%
Nord Italia
91.200 v/g
160.000 v/g EXPO 2015
91.200
v/g non pernottano
30%
35%
famiglie e leisure
resto di Italia e Europa
20.640 v/g
56.000 v/g
di cui il
68.800 v/g pernottano
lavoro
34.400 v/g
8%
20%
12.800 v/g
13.760 v/g
resto del mondo
MERCATO POTENZIALE
50%
gruppi
MERCATO DISPONIBILE
Qualified Available Market
50%
pernotta in hotel 4 stelle
17.200 v/g
30.960
v/g pernottano in hotel 4 stelle o in strutture a basso costo MERCATO DISPONIBILE QUALIFICATO
Hotel Low Cost Cascina Merlata
320 Lambrate Hostel 28 Hostel Galla Hostel Colours
50
Ostello della Giovent첫 Piero Rotta Ostello Bello
60
350
Zebra Hostel
Ostello Burigozzo
50
60
83
1000m
1000m
Hostels, Groups of Tourists
Cerro Maggiore UNA Hotel Malpensa
320
19’
120’
200’
Lainate
Baranzate
Hotel Litta Palace
192
16’
130’
130’
A8
Novate Best Western HL Hotel
130
18’
Domina Inn Milano Fiera
30’
45’
392 SP 46
15’
40’
40’
Klima Hotel Milano Fiere
242
Rho
10’
40’
31’
Italiana Hotels Milano Rho Fair
310
16’
90’
40’
NH Hotel
534 Monica Hotel Fiera 18’
65’
35’
Expo 2015
S6
20’
Hotel Cascina Merlata
Pregnana Milanese 186
S5
05’
300
A4
05’
05’
The Hub Hotel
340
10’
29’
40’
B4 Milano
280
05’
10’
20’
40’
150’
Radisson Blu Hotel Milano Suite Hotel
M1
76
Hotel Bonola 27
12’
55’
VIA LE
50’
VIA
E
55’
Hotel Bel Sit 34
Una camera doppia costa 129,33 valore medio tra i prezzi rilevati
€
Milano
39’
16’
50’
480
20’
50’
270
55’
19’
50’
Antares Hotel Accademia
118
16’
50’
E ASS
50’
SPIN
16’
RT OS A
LLA RAT
Hotel Mirage
172
50’
Doubletree by Hilton Hotel CE
GA
C. E
40’
16’
VIA
15’
500
35’
45’
48’
Hotel Arizona
152
15’
50’
55’
1000m
Hospitality Nearby Expo - Milano 2015, Business Tourists
50’
tipologie tipologie tipologie di di camere di camere camere
Room Typologies servizi servizi servizi aggiuntivi aggiuntivi aggiuntivi
Additional Facilities
Hospitality Nearby Expo - Milano 2015, A Survey of Existing Conditions
singola singola singola doppia uso singolo doppia doppia uso uso singolo singolo doppia due letti doppia doppia due due letti letti doppia matrimoniale doppia doppia matrimoniale matrimoniale doppia deluxe/superior/executive doppia doppia deluxe/superior/executive deluxe/superior/executive tripla (famiglia) tripla tripla (famiglia) (famiglia) quadrupla (famiglia) quadrupla quadrupla (famiglia) (famiglia) due camere comunicanti due due camere camere comunicanti comunicanti junior suite junior junior suite suite suite letto singolo suite suite letto letto singolo singolo suite suite suite
Project Quantities
hotel 4 stelle
10 piani (18°-27°) 300 posti letto
spazio per la lettura
4500 mq (camere)
230 mq 180 mq cucina collettiva
440 mq spazi per il lavoro residenze temporanee
8 piani (10°-17°)
250 mq spazi per conferenze e riunioni
192 posti letto
3740 mq (camere)
500 mq bar e ristorante
900 mq palestra
2500 mq hotel low cost
playground
8 piani (2°-9°)
55 mq
320 posti letto
giardino e terrazze
1738 mq (camere)
900 mq
Hospitality Typologies
Additional Facilities
Project Quantities
Hotel 4 stars
Restaurants and Rooftop Bar Automatic Cafes
FOOD
Cafes
Libraries Gym Spaces for Kids
Low Cost Hotel
Garden and Panoramic Terraces
Collective Workplaces Outside
Soho Wifi Areas
Additional Facilities for Customers
WORK
Meeting and Conference Rooms
ADDITIONAL FACILITIES
Temporary Housing
LEISURE
CUSTOMERS
Collective Kitchens
3. TEMPORARY HOSPITALITY TYPOLOGIES Hotel, Low Cost Hotel, Restaurant
Hotel
Design Hotels: Ace Hotels
Design Hotels: Ace Hotels
Design Hotels: Waterhouse at South Bund, Singapore
Design Hotels: Qvest, Cologne
Customized Rooms: 25 Hours Hotel in Bikini Building, Berlin
Customized Rooms: Mama Shelter
Customized Rooms: Fusion Hotel, Prague
Open Geometries: Goli Âą Bosi Design Hostel, Split
Open Geometries: Hotel Daniel
Single Object Rooms: The Place Tainan, Taiwan
Single Object Rooms: Qbic Hotel
Hotel: 2 beds, 25 sqm
Temporary housing: 25 sqm
Soho: 25 sqm
Flexible Rooms
Hotel: 2+2 beds 25+25 sqm
Flexible Rooms
Hotel: 20th Floor
Low Cost Hotel
Multiple Bed Rooms: Ecomama Hostel, Wien
Multiple Bed Rooms: Fusion Hotel, Prague
Multiple Bed Rooms: King Kong Hostel, Rotterdam
Multiple Bed Rooms: The Indipendente Hostel & Suites, Lisbon
Multiple Bed Rooms: Null Stern Hotel, Teufen
Low Cost Hotel: 8beds, 50sqm
2nd Floor: 8 Beds Rooms
7th Floor: 8 Beds Rooms
Cabins: Nine Hours Capsule Hotel
Cabins: Dream Hotel, Tampere
Cabins: Citizen M
Cabins: Yotel
Low Cost Hotel: 2 beds, 9 sqm; 2 beds, 8 sqm
4th Floor: Cabin Units
aria mandata
aria mandata
aria ripresa con recupero di calore
aria ripresa con recupero di calore
04
18
Ventilation System
Box Units: Goli Âą Bosi Design Hostel, Split
Box Units: Pod Boutique Capsule Hotel, Singapore
Box Units: Pod Boutique Capsule Hotel, Singapore
Low Cost Hotel: 2-4-6 beds, 5-10-15 sqm
Box Unit Structure
5th Floor: Box Units
Tent Units: MINO Ostello di Migliarino, Migliarino
Tent Units: MINO Ostello di Migliarino, Migliarino
Low Cost Hotel: 1-2 beds, 5-9 sqm
Tent Unit Structure
8th Floor:Tent Units
8th Floor:Tent Units
8th Floor: Tent Units
aria mandata
aria mandata
aria ripresa con recupero di calore
aria ripresa con recupero di calore
08
18
Ventilation System
Restaurant
Collective Kitchen: Magdas Hotel, Wien
Collective Kitchen: Citizen M
Collective Kitchen: Hi-Matic Hotel, Paris
29th Floor: Collective Kitchen
20th Floor: Collective Kitchen
Cafe: Hotel Daniel
Cafe: 25 Hours Hotel in Bikini Building, Berlin
Cafe: Fusion Hotel, Prague
2nd Floor: CafĂŠ Terrace
Ground Floor and 1st Floor: a Collective Space System
Bar: ACE Hotel
Bar: Fusion Hotel, Prague
Bar: Mama Shelter
Bar: Dandelyan, Mondrian Hotel, London
Restaurant: 25 Hours Hotel in Bikini Building, Berlin
Restaurant: Mama Shelter
Restaurant: Mama Shelter
Restaurant: Moxy Hotel
29th Floor: Cafe, Restaurant and Bar
30th Floor: Restaurant
NEW TENDENCIES IN TEMPORARY HOSPITALITY A survey on temporary habitat through the blueprint of a hotel tower in Cascina Merlata - Expo Milano 2015 area Beatrice Galimberti Politecnico di Milano Advanced School of Architecture REViEWAL workshop 2016
Š 2016 Beatrice Galimberti. All rights reserved