PORTFOLIO
My name is Beatrice Gobbo
I haven’t a specific skill. I enjoy exploring fully. I like complexity. I’d like to work with you.
education Beatrice Gobbo born in Genoa 1992 August the 31st Politecnico di Milano Milan, master degree Design della comunicazione (2015 - now) Kedge Design & Business School Toulon (Fr), 2013, Erasmus Project Scuola Politecnica Design del prodotto e della nautica Genoa, 2014, degree 110 e Lode Liceo classico Mazzini Genoa, 2011, graduation
work experience 2014 Photographer during Dance Exihibition, Alessandria 2014 Front Desk Receptionist UniversitĂ degli Studi di Genova 2014 Internship - Graphic Designer Dot Next snc, Genoa Communication agency
Italian
French
English
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
I learned the value of art, cinema, design and the importance to be up to date.
Adobe After Effects
This is an important aspect of my life because there I learned the value of beauty and discipline.
Adobe Premiere
Before moving to Milan I was also an amateur dancer.
Wordpress
HTML and CSS
skills
why be.a? be because it is to be a is undetermined . For everyone i’m Bea I have experience and knowledge in communication design’s field. I enjoy exploring its many side. I’m a curious communication design student. I’m here to learn.
PORTFOLIO
index
SPOTFILLER user centered research
CANONICA place centered research
MUTA product centered research
Different kind of research
The project of a service, a mobile application, a communication strategy often has his strong point there where the concept has taken shape.
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INSONIA ROSA contents centered research
NETFLIX data centered research
I have therefore chosen to present a number of my projects (for more developed in the university context and in teams) on the basis of different research approach used . The first studies in the field of design and then in the field of communication design have me allowed to interface to projects starting from different stimuli and demands.
product centered research
politecnico di milano
Artifacts and complex systems product centered research
- research video - video scenario
what Muta is the only virtual wetsuit advisor for water board riders that lets you find the right wetsuit by translating technical information and suggesting the right fitting.
1
goal
co-workers - Elisa Di Nofa, Giuseppe Esposito | professor - Margherita Pillan
Virtual wetsuit advisor
“
Design a service which connects shopping online and instore ought to improve shopping experience customer awareness and satisfaction.
politecnico di milano
Artifacts and complex systems
1
2
Research around the wetsuit focus on the product
Basing on interviews with experts and costumers, observation and analysis of customer journey, we figured out that quality perceived by the retailer is different from quality perceived by the customer. There is a gap in perception between those who really is in that world for work and who buys the wetsuit.
muta, as francesco is: up to date experienced passionate friendly 2. wetsuit storage Sportmission sells a wide variety of wetsuits , with different types of neoprene
product centered research
The starting point of this project was the research around the wetsuit world.
1. interview Francesco, Sportmission based in Milano. He was our personal advisor and our service had to be a translation of him.
politecnico di milano
Artifacts and complex systems
research video
It’s a video filmed in the atelier with soft light to ensure maximum objectivity. Whatch the video now. Neoprene, human second skin
product centered research
The first output is a video which underlines the customer’s lack of information. The goal was to highlight the key factors of the shopping experience and analyse the development of information.
what the customer needs translation of technical information into intelligible ones, guide lines for online research wetsuit’s knowledge wearability testing share the experience
politecnico di milano
instore
profile
engagement
Artifacts and complex systems
concept product centered research
Make the customer “experience the spot” thanks to digital journey. Do you want to enter the water? Wear the wetsuit. On www.muta.com customer makes his own profile according to his needs, service provides an ideal wetsuit.
Instore the customer can digitally try all the wetsuits’ fitting. need
share
politecnico di milano
Artifacts and complex systems
Two shopping side ONLINE | INSTORE
Muta wants to connect shopping online and instore, improve shopping experience, customer awareness and satisfaction.
product centered research
If an amateur user search on the web information about a suitable wetsuit for him generally he finds information too technical or unreliable.
www.muta.com choice of parameters according on personal needs interactive video experience creation of an ideal wetsuit linked to a personal profile
politecnico di milano
Artifacts and complex systems
Two shopping side ONLINE | INSTORE
product centered research
Instore the costumer can touch and feel the wetsuit, can ask the retailer but there’s a lower availability than online. Muta wants to connect shopping online and instore, improve shopping experience, customer awareness and satisfaction.
muta instore online profile recognition body measuring selection of available wetsuit instore and online possibility to order online
politecnico di milano
Artifacts and complex systems
video scenario
The interactive experience wants to underline that only wearing the right wetsuit man can overcome natural boundaries. The main part of this video is filmed with a subjective camera to ensure maximum emotional involvement. Whatch the video now. Muta, human second skin
product centered research
Here the video scenario explaining how the service works, both online and instore.
place centered research
politecnico di milano
Workshop
place centered research
- mobile app interface - video mood
what Canonica, discover beyond is a visual storytelling service for Via Canonica which helps artisans and dealers who want to show outside the story of their hand-made products by enhancing citizens’ interest and uncovering hidden realities.
2
goal
Visual storytelling service for Via Canonica
co-workers - Carlo Alberto Giordan, Lucrezia Lopresti | professor - Margerita Pillan
“
Revaluation of a street near the Milan center through a web or mobile service and develop the awarness towards handmade and unique products using passion and storytelling.
politecnico di milano
Workshop
place centered research
Via Canonica is a street with a double soul. The clear one and the hidden one. Beyond old shops people can discover other worlds where handicraft rules. Today Via Canonica is a crossroads for people from all over the world. The idea is to make people aware of it using posters inviting the download of our app.
- mobile app prototype - visual adv - mood video
Via Canonica CROSSROADS FOR PEOPLE FROM ALL OVER THE WORLD
“
Canonica, discover beyond make users aware of what happens in the historical workshops
politecnico di milano
Workshop
place centered research
Target: composed by people who likes unique and quality pieces and everyone can personalize the board. Age: 18-65
bulb as hidden soul
The research is primarily a InContext Immersion (users’ interview and observation). Infact when needs are linked to a place it’s useful to spend time there observing people behavior and their relation with the place. In the Nineteenth century, along the current via Luigi Canonica there were a lot of farmsteads whose products (fruits and vegetables) were growt and sold and this gave birth to the name of the village, Borgo degli Ortolani, in Milan Borgh di Scigulatt which means “the village of onion’s grower”.
stratification as strett shops
Why onion?
politecnico di milano
Workshop
1
2
User tailored service
place centered research
The service is studied for artisans and dealers people who pass throught or live in Via Canonica or concerned in handmade and unique products collectors and vintage lover.
2. chose interests The user can choose his fields of interest in order to see only products suitable to him.
Develop the awarness TOWARDS HANDMADE PRODUCTS
“
The App is a simply wall, like Pinterest, where the user can see unique pieces ready to be purchased or what it is in production in laboratories in that specific moments. The user can follow a product or a shop and make a wish list.
politecnico di milano
Workshop
1
2
2
Main section WORK INPROGRESS | PRODUCTS
place centered research
1. work in progress The user sees what happens behind the street directly on his own wall thanks to images posted by artisans in the nearby shops.
Canonica isn’t a shop online system
“
2,3. products In this section the user can see what is ready and unique in the shops. We decide to avoid the possibility to shop online because the importance is to entry in the store, touch materials and discover the production phases.
politecnico di milano
Workshop
1
2
Passion and storytelling
place centered research
People needs to know the story of products they buy, mostly if the chosen target is a specific one composed by people who love arts and crafts. Tell the story of a product is a good way to tell also the story af a special place as Via Canonica crossroads for people from all over the world.
1. appereance of a shop’s profile The user can visit the profiles of single shops and likes products or product’s work in progress. 2. wish list Pressing the heart button user can see all his preferences.
politecnico di milano
Workshop
video mood place centered research
The video tells the via Canonica mood, its people, its secrets ,its peculiarities. You have to get lost to discover new places Whatch the video now. Canonica, discover beyond
data centered research
politecnico di milano
Media Sociology data centered research
- book - transmedia concept
what Netflix arrives in Italy . Competitors organize their defense strategies is a project showing a deep analysys of a news. The same news often appears different to the public if it’s accesed from different media. What hides behind the spread of the arrival of a giant like netflix in Italy ? We left it up to the data to speak. Textual analysis and graphic data in support of a thesis
Data analysis
“
goal
politecnico di milano
Media Sociology
NETFLIX SBARCA IN ITALIA
Media behavior in front of “Netflix Revolution”
1
2
I maggiori produttori dell’intrattenimento televisivo organizzano strategie di difesa.
data centered research
1. title 2. goals Discover how media talked about the defense strategies of competitors.
Defining time frame
“
Netflix has arrived in Italy in October 22, 2015. We figured out that his direct competitors (Sky Online, InfinityTV, Tim Vision and Chily tv) were planning defense stretegies in order to prevent a decrease in the number of subscriptions. How media have behaved towards this news?
politecnico di milano
Media Sociology
Focus on media ‘s framing
netflix italia
23.300 likes
6.747
post più apprezzato - 22 ottobre
shares
395
post più condiviso - 22 ottobre
104.208 fan totali pagina
Netflix Italia fan page increases the numer of visits while media were debacting about the arrive of this new inline tv. Paying attention to the vocabulary we find out that in general mass media used to frame the news in a context of war emphasizing in titles words like “Netflix revolution”, “Arms race”, “Netflix vs Mediaset , is it war?”
12,5% video
87,5% immagini
composizione contenuti pagina
221.000
data centered research
2.445
politecnico di milano
Media Sociology
1
Analysis
1. ILSOLE24ORE.COM on the first page: administration board audiweb data social network fans readers gender on the other side: amount of published articles section of pubblication number of tweets and sharing
data centered research
Through qualitative and quantitative analysis we first analised news in differents channles of comunication: newspaper, news online, blog and social trends. We have analyzed all the newspaper articles ,websites and facebook pages from September, 30th to October, 26th paying particular attention to the links between media groups and politic.
politecnico di milano
Media Sociology
Pattern recognition. Who said revolution?
data centered research
By qualitative analysis of the articles three positions have emerged. Netflix is revolution (50%) Netflix is already old (25%) Netflix improves quality (25%)
user centered research
politecnico di milano
Interaction Design user centered research
- mobile app prototype - website
what Spotfiller helps image counscious shop owners who want to customize walls and courtains of their store by wasting less time in artists’ research and enhancing possibility of choice.
4
goal
Commission based graffiti sharing service
co-workers - Piero Barbieri, Carlo Alberto Giordan, Lucrezia Lopresti, Riccardo Schito | professor - Fabio Sergio
“
Design a sharing economy service for mobile and web giving importance to the user. Sharing economy connects different users which have in commons an interest.
politecnico di milano
Interaction Design
spotfiller
user centered research
The walls of Milan are full of graffiti which, above all on shop’s surfaces, are made by artists thanks to a commission. Our service wants to simplify this system using a platform who can connect shop owners to artists. Logging in the service shop owners share their blank or ugly surfaces in order to find the most suitable artist and, at the same time, artist make affordable their skills and crafts showing works and project in a specially designed portfolio. A rating system helps shop owners’ choice.
politecnico di milano
Interaction Design
the cleanish
the hard and harsh
the doubtful
user centered research
Online research In-Context Immersion (users’ interview and observation) Definition of personas Customer journey study
the amateur
Spotfiller’ s starting point is in user centered research.
the mecenate
the freelance artist
focus on user
politecnico di milano
Interaction Design
Showcase is the welcome page for each logged user. commission
user centered research
Spotfiller is a two way interaction mobile service. The artist one and the shop owner one.
Common side Agreement and monitoring
interaction
notification | commission steps | chat
notice
Showcase and profile section are characterized by different content and tools for artist and shop owners, meanwhile the notice area is a common place, where the artist and the shop owner agree and monitor the project.
showcase add | research | add surfaces | suitable artsits | nearest blank spot | portfolio
profile contact
Artist side
Shop owner side
Task flows Two side of interaction Wireframe study
politecnico di milano
Interaction Design
visual
The layout grid follows the proportions of a classic showcase. user centered research
Infact, showcase is the real shared object and needs importance.
politecnico di milano
Interaction Design
1
interface
2
Main sections: SHOWCASE | NOTICE| PROFILE
1. shop owner side focus on notification list artist portfolios research add a blank surface 2. artist side focus on notification commissions steps nearest blank surface thanks to a localization system research add items to the portfolio
user centered research
Spotfiller is a two way interaction mobile service. The artist one and the shop owner one. Showcase (1, 2) is the welcome page for each logged user. Showcase and profile section are characterized by different content and tools for artist and shop owners, meanwhile the notice area is a common place, where the artist and the shop owner agree and monitor the project.
politecnico di milano
Interaction Design
1
2
Editing the profile users can show their business or their skills user centered research
1. shop owner edit area user offer a blank curtain, specifying his characteristics. Definition of a visual design based on wireframe and moodboards.
2. artist edit area the artist can show his works
politecnico di milano
Interaction Design
1
2
2
Users can meet their own needs.
2. contact the artist shop owner can suggest to the artist a curtain to be painted. artsit side 3. send availability artist can send to a shop owner his own availability.
user centered research
shop owner side 1. research shop owner can add filters to his research.
politecnico di milano
Interaction Design
1
Definition of a visual design based on wireframe and moodboards.
user centered research
Spotfiller is a two way interaction mobile service. The artist one and the shop owner one. Showcase (1, 2) is the welcome page for each logged user. Showcase and profile section are characterized by different content and tools for artist and shop owners, meanwhile the notice area is a common place, where the artist and the shop owner agree and monitor the project.
2
1. shop owner side The last step is the payment. 2. artist side During the first phase the artist waits for the shop owner’s choice about the paint.
contents centered research
personal project
Digital strategy contents centered research
wh0 Insonia Rosa Pop/Rock band based in Milan www.insoniarosa.it Instagram Facebook
5
Publicize a song release on social media starting by the content of the song.
Italia ridi, italia credi, italia vivi
collaborators: Drawings in the darks - Disegni al buio - Davide Caviglia | Backstage video recording session - Vito Corvasce
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goal
personal project
Digital strategy
focus on contents
3 colours 3 chorus’ sentences 6 weeks (3 weeks #hype) (10.8.2015 - 31.8.2015 22.9.2015) Main platform: Facebook Target: Nostalgic and curious people. Italy lovers, but above all italy haters. Music and art lovers but mostly music and art unawares. Country: Italy Age: 18-65 Interest: rock, pop, melodic music; arts, fine food, latest news.
Italia Ridi is an hymn to the beauty of Italy
contents centered reearch
The music band Insonia Rosa wanted to renew her image starting from the launch of a new song “Italia Ridi”. In order to launch a song we decided to analyse the text and the videoclip of the song and we started from this in order to make a concept. Italia Ridi is an hymn to the beauty of Italy, which is a country rich in history, culture, products of all kinds. We have chosen many objects linked to feelings we wanted to put in insoniarosa’s posts in order to increase the awareness of living in such a unique country in a social time when Italy is often worldwide mocked. Looking at the videoclip three colors stood immediately out : red, blue and yellow. We decided that this three colours would be our palette.
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personal project
Digital strategy
+5
3 weeks of launch one color for week
3 weeks of workinprogress color and bar change
editorial plan
+2
+2
+2
instagram facebook profile picture contents +5
+6 Sunday at 2 p.m Tue, Thr and Sat at 6 p.m
10.08
hype
+2 31.08
+2
+2 22.09
sentiment
personal project
Digital strategy
Three weeks: RED | BLUE | YELLOW
contents centered reearch
Each weeks characterized by a color and a phrase of the chorus. Each starting week image is an evocking still life as profile picture (1) Chosen contents were: evoking still life (1) drawings in the dark, made with a blindfold (2) backstage photos
Italia ridi, italia credi, italia vivi FOOD , WINE AND LAUGHS
personal project
Digital strategy
1
“Giudizio universale .
La creazione di Adamo. Michelangelo, Roma, 1526-1541
Steven Spielberg , big overseas director, was inspired by this masterpiece Made in Italy for the poster of his famous film E.T the extraterrestrial. Who does not remember the E.T lighting finger touching Elliot’s hand?”
MEMORY & HISTORY
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Italia ridi, italia credi, italia vivi
(Posted on September, 18th at 6 p.m.)
contents centered reearch
The aim of copyright was to tell curiosity about Italy, its history and its unique and special heritage.
personal project
Digital strategy
1
contents centered reearch
Yellow evoks joy, happiness and freshness. The chosen drawings in the dark reflect the mood of the week
CROPS, BIRTH AND LIGHT
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Italia ridi, italia credi, italia vivi
personal project Digital strategy
insights %
research contents centered
31.08
22.09
weekly total reach weekly engagement total pages like weekly visit
1. Cover image - Facebook 2 . Profile picture - Facebook 3. Picture - Instagram
sentiment
contacts gobbo.beatrice92@gmail.com +39 3494382572 Linkedin
THANK YOU