Portfolio 2017

-

Hi, i’m Beatrice

I have experience and knowledge in communication design’s field.

I enjoy exploring its many side.

I’m a curious communication design student.

I’m here to learn and discover something new.

-

About me

Beatrice Gobbo born in Genoa 1992 August the 31st Politecnico di Milano Milan, master degree Design della comunicazione (2015 - now)

2016 Internship - Digital Strategy Apart Collective, Milano

Kedge Design & Business School Toulon (Fr), 2013, Erasmus Project

2014 Photographer during Dance Exihibition, Alessandria

Scuola Politecnica Design del prodotto e della nautica Genoa, 2014, degree 110 e Lode

2014 Student Tutor UniversitĂ degli Studi di Genova

Liceo classico Mazzini Genoa, 2011, graduation

2014 Internship - Graphic Designer Dot Next snc, Genoa Communication agency

-

About my projects

The project of a service, a mobile application, a communication strategy often has his strong point there where the concept has taken shape.

I have therefore chosen to present four projects (for more developed in the university context and in teams) on the basis of different research approach used.

The first studies in the field of design and then in the field of communication design have me allowed to interface to projects starting from different stimuli and demands.

User centered research

Product centered research

Content centered research

Place centered research

SP OTFIL L ER

MU TA

INSONIA ROSA

CANONICA

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

Spotfiller helps image counscious shop owners who want to customize walls and courtains of their store by wasting less time in artists’ research and enhancing possibility of choice.

Design a sharing economy service for mobile and web giving importance to the user.

Sharing economy connects different users which have in commons an interest.

User centered research

Product centered research

Content centered research

Place centered research

SP OTFIL L ER

MU TA

INSONIA ROSA

CANONICA

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

-

user research mobile app protot ype website

Walls of Milan are full of graffiti which, above all on shop’s surfaces, are made by artists thanks to a commission.

Our service wants to simplify this system using a platform who can connect shop owners to artists.

Logging in the service shop owners share their blank or ugly surfaces in order to find the most suitable ar tist and, at the same time, artist make affordable their skills and crafts showing works and project in a specially designed portfolio.

A rating system helps shop owners’ choice.

Co-workers - Piero Barbieri, Carlo Alberto Giordan, Lucrezia Lopresti, Riccardo Schito | Professor - Fabio Sergio

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

Spotfiller core is user centered research

Online research In-Context Immersion Definition of personas Customer journey study

user research

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

Common side

Showcase is the welcome page for each logged user commission

notification

|

commission steps

|

chat

notice showcase

Spotfiller is a two way interaction mobile service.

The artist one and the shop owner one.

add

surfaces

|

research

suitable artsits

Showcase and profile section are characterized by different content and tools for artist and shop owners, notice area is a common place, where the artist and the shop owner agree and monitor the project.

|

|

add

nearest shop

|

portfolio

profile contact

Shop owner side

architect ure

|

Artist side

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

Layout grid follows the proportions of a classic showcase

visual

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

1

Showcase is the welcome page

1. Shop owner side notification por tfolios research add a blank surface 2. Ar tist side focus on notification commissions steps nearest blank surface localization system research add items to the portfolio

2

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

1

Editing the profile users can show their business or their skills

1. Shop owner edit area user offer a blank curtain, specifying his characteristics.

2. Ar tist edit area the artist can show his works

2

-

Spotfiller Politecnico di Milano Interaction design - Sharing Economy App

Users can meet their own needs

Shop owner side Shop owners can find the most suitable artist

use case

-

Muta Politecnico di Milano Artifacts and complex systems

Muta is the only vir tual wetsuit advisor for water board riders that lets you find the right wetsuit by translating technical information and suggesting the right fitting.

1

Muta is a service which connects shopping online and instore ought to improve shopping experience customer awareness and satisfaction.

User centered research

Product centered research

Brand centered research

Place centered research

SP OTFIL L ER

MU TA

INSONIA ROSA

CANONICA

-

Muta Politecnico di Milano Artifacts and complex systems

Research around the wetsuit

-

content analysis digital strategy website

The starting point of this project was the research around the wetsuit world.

Basing on interviews with exper ts and costumers, we figured out that quality perceived by the retailer is different from quality perceived by the customer.

There is a gap in perception between those who really is in that world for work and who buys the wetsuit.

Co-workers - Elisa Di Nofa, Giuseppe Esposito | Professor - Margherita Pillan

Francesco, Sportmission based in Milano.

He was our personal advisor and our service had to be a translation of him.

-

Muta Politecnico di Milano Artifacts and complex systems

Research Video

The first output is a video which underlines the customer’s lack of information.

The goal was to highlight the key factors of the shopping experience and analyse the development of information.

It’s a video filmed in the atelier with soft light to ensure maximum objectivity.

Neoprene, human second skin

What the customer needs translation of technical information into intelligible ones, guide lines for online research wetsuit’s knowledge wearability testing share the experience

-

Muta Politecnico di Milano Artifacts and complex systems

Engagement

Profile

Instore

Make the customer “experience the spot” thanks to digital journey.

Do you want to enter the water? Wear the wetsuit.

On www.muta.com customer makes his own profile according to his needs, service provides an ideal wetsuit.

Instore the customer can digitally try all the wetsuits’ fitting.

need

share ONLINE

user experience

ONLINE

INSTORE

-

Muta Politecnico di Milano Artifacts and complex systems

Two shopping sides ONLINE | INSTORE

If an amateur user search on the web information about a suitable wetsuit for him generally he finds information too technical or unreliable.

Muta wants to connect shopping online and instore, improve shopping experience, customer awareness and satisfaction.

www.muta.com choice of parameters according on personal needs interactive video experience creation of an ideal wetsuit linked to a personal profile

-

Muta Politecnico di Milano Artifacts and complex systems

Two shopping sides ONLINE | INSTORE

Muta instore

Instore the costumer can touch and feel the wetsuit, can ask the retailer but there’s a lower availability than online.

online profile recognition body measuring selection of available wetsuit instore and online possibility to order online

-

Muta Politecnico di Milano Artifacts and complex systems

Video Scenario

Here the video scenario explaining how the service works, both online and instore.

The interactive experience wants to underline that only wearing the right wetsuit man can overcome natural boundaries.

The main part of this video is filmed with a subjective camera to ensure maximum emotional involvement.

Muta, human second skin

LINK

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

The music band Insonia Rosa wanted to renew her image starting from the launch of a new song Italia Ridi.

Insonia Rosa Pop/Rock band based in Milan www.insoniarosa.it Instagram Facebook Publicize a song release on social media starting by the content of the song.

User centered research

Product centered research

Content centered research

Place centered research

SP OTFIL L ER

MU TA

INSONIA ROSA

CANONICA

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

-

content analysis digital strategy website

In order to launch a song we decided to analyse the text and the videoclip of the song and we started from this in order to make a concept. Italia Ridi is an hymn to the beauty of Italy, which is a country rich in history, culture, products of all kinds.

We have chosen many objects linked to feelings we wanted to put in insoniarosa’s posts in order to increase the awareness of living in such a unique country in a social time when Italy is often worldwide mocked. Looking at the videoclip three colors stood immediately out : red, blue and yellow. We decided that this three colours would be our palette.

Illustrations - Davide Ninni Caviglia | Video Backstage Shooting - Vito Corvasce

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

3 weeks workinprogress

3 weeks launch

+5

+2

+2

+2

instagram facebook profile picture contents

+5

+6 Sunday at 2 p.m Tuesday, Thrusday and Sat at 6 p.m

10.08

hype

editorial pl an

-

extract

+2 31.08

+2

+2 22.09

sentiment

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

1

Three weeks and three colours.

Each weeks characterized by a color and a phrase of the chorus. Each starting week image is an evocking still life as profile picture (2) Chosen contents were: evoking still life (2) drawings in the dark, made with a blindfold (1) backstage photos

2

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

1

2

The aim of copyright was to tell curiosity about Italy, its history and its unique and special heritage

“Giudizio universale.

La creazione di Adamo” Michelangelo, Roma, 1526-1541

evoking still life (1) drawings in the dark, made with a blindfold (2)

Steven Spielberg , big overseas director, was inspired by this masterpiece Made in Italy for the poster of his famous film E.T the extraterrestrial.

Who does not remember the E.T lighting finger touching Elliot’s hand?

(Posted on September, 18th at 6 p.m.)

-

Insonia Rosa Personal Project Digital Strategy - Insonia Rosa

1

Yellow evoks joy, happiness and freshness.

The chosen drawings in the dark reflect the mood of the week

drawings in the dark, made with a blindfold (1) evoking still life (2) backstage picture (3)

2

3

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Canonica, discover beyond is a visual storytelling service for Via Canonica which helps artisans and dealers who want to show outside the story of their hand-made products by enhancing citizens’ interest and uncovering hidden realities.

Revaluation of a street near the Milan center through a web or mobile service and develop the awarness towards handmade and unique products using passion and storytelling.

User centered research

Product centered research

Content centered research

Place centered research

SP OTFIL L ER

MU TA

INSONIA ROSA

CANONICA

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Canonica, discover beyond make users aware of what happens in the historical shops

-

mobile app protot ype visual adv mood video

Via Canonica is a street with a double soul.

The clear one and the hidden one. Beyond old shops people can discover other worlds where handicraft rules.

Today Via Canonica is a crossroads for people from all over the world.

The idea is to make people aware of it using posters inviting the download of our app.

co-workers - Carlo Alberto Giordan, Lucrezia Lopresti | professor - Margherita Pillan

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Why onion?

Research is primarily In-Context Immersion.

When needs are linked to a place it’s useful to spend time there observing people behavior and their relation with the place.

In the Nineteenth century, along the current via Luigi Canonica there were a lot of farmsteads whose products (fruits and vegetables) were growt and sold and this gave birth to the name of the village, Borgo degli Or tolani,“the village of onion’s grower”.

concep t

Target: composed by people who likes unique and quality pieces.

Age: 18-65

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

User tailored service

The service is studied for ar tisans and dealers people who pass throught or live in Via Canonica or concerned in handmade and unique products collectors and vintage lover.

Interests The App is a wall where the user can see unique pieces ready to be purchased or what it is in production in laboratories in that specific moments.

The user can choose his fields of interest in order to see only products suitable to him.

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Main sections

Work in progress The user sees what happens behind the street directly on his own wall thanks to images posted by artisans in the nearby shops.

Products In this section the user can see what is ready and unique in the shops. Shop online doesn’t exists because the importance is to discover the store, touch materials and follow the production phases.

1

2

3

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Passion and storytelling

People needs to know the story of products they buy, mostly if the chosen target is a specific one composed by people who love ar ts and crafts.

Products storytelling is a good way to tell the story of a special place as Via Canonica crossroads for people from all over the world.

1

Shop Profile The user can visit the profiles of single shops and likes products or product’s work in progress.

Wish List Pressing the heart button user can see all his preferences.

2

-

Canonica Politecnico di Milano - Workshop Service Design - Discovering Places

Video Mood

The video tells the via Canonica mood, its people, its secrets and peculiarities.

You have to get lost to discover new places.

Canonica, discover beyond

-

Contacts

gobbo.beatrice92@gmail.com (+39) 3494382572 Linkedin Twitter