Do's and Don'ts of How to Use Facebook for Business Facebook will continue to be prominent in social media. (Top Rank Blog) In the 3rd quarter of 2017, Facebook monthly active users reached over 2 billion. (Statista) Many other statistics like mentioned above have proven the increased significance of Facebook among entrepreneurs. Especially for those businessmen who offer business services and products to their client. Facebook has a big database, and people also use Facebook for looking information and trends about brands, products, and services. The marketer believes that Facebook is helpful in finding new customers. But doing Facebook marketing is separate thing. To guide you effectively about marketing tact and techniques of Facebook, we have put together do’s and don’ts of Facebook marketing. It will help you to gain the crystal-clear understanding of what is needed and what needs to avoid for marketing his products and services on Facebook. Check out.
1- Do – Set Recognizable Picture on Profile Picture Use your real recognizable picture on your Facebook account. So people can easily search, identify and like you. Remember, it is important because profile picture appears on the top of your Facebook page. It is also used as a thumbnail across all your posts. Choosing profile picture means it should be something that your Fans or target audience can easily recognize and follow you. Also, the picture should be associated with your brand. It is safe and sound to go with company logo of your product or business services.
2. Don't – Leave “About” Section Empty Never leave the about section of your company profile empty. Visitors to your Facebook page view “About” section to know about your company and product & services. It’s the primary place where potential prospects usually visit your Page. In “About” section, you need to post relevant information regarding your product or services. It is best to mention value proposition of your business services or products. You can list your products and services; mention contact details, open and close times with website links. In this way, you can answer people queries right on time and present your profile attractively in front of them.
3- Coordinate your Pinned Post, Profile CTA and Cover Photo to Bolster Marketing Campaigns These three elements are highly visible parts of your Facebook Page. If you need to increase engagement with your promotional and marketing campaigns, then it is essential to match your content and creativity across Pinned Post, Profile CTA, and Cover Photo. For instance, if you are promoting business services such as offering financial consultancy. Then you can create a cover photo featuring key contents of financial consultancy that usually people need to consult. In this regard, you can publish the post on your page that carries link le ads to your landing page.
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Don't – Avoid Making Dummy Account
Avoid using dummy accounts. It is risky to establish dummy account for business services or products because it violates Facebook terms and conditions. Facebook can block your account due to this violation. If you want to avoid post-publication mishaps, you can make different publishing settings for different co-workers on Facebook Page. You also have an option to choose the roles of different members of your team for running FB page.
5- Do- Tailor your Facebook Posts Think about tailoring your organic posts. Instead of posting all your offers and products in one go, target your potential prospects wisely by using different tools and mediums on Facebook. You can approach your target audience by education, gender, age, region, etc. The more specific you target your market segments; the more effective engagement you would be able to generate.
6- Don’t- Post Too Frequently According to one research study, businesses with fewer than ten thousand Facebook followers get 60 percent fewer engagement per post if they post 60 plus times per month. So don’t bother your clients by letting them go through overexposure of your posts. It’s much better to spend time on crafting high-quality posts rather than focusing only on the quantity of the posts. Focusing merely on quantity will cost your time and effort and let you go unproductive.
7- Do- Use Facebook Insights and Tracking URLs to Determine Performance of your Page Keep track of your posts performance by checking out Facebook Insights. Identify which of your posts are performing better and which ones are not doing well. Then change the courses of your action accordingly, i.e., add what is required and delete what is not required. Check out regions, age, and
gender of your target audience to identify more specific demographics and psychographics of your target market.
8- Don’t- Use Multimedia Posts Replace multi-media posts with the videos of your products and services. The trend of video marketing is increasing time by time. Your Page is the best tool where you can do video marketing of your business services or products. The video is half-way giving a product or service demonstration to the prospect. Video plays crucial role in promotion of marketing campaign and engagement of users on Facebook. Do you know?
The video retains 37% viewers on average all the way till the end (Vidyard-2017) One hundred million hours of video are streamed daily on Facebook (TechCrunch, 2016).
9- Do- Posting during Peak times in a Day Identify the peak time throughout the day and analyze weekdays when engagement ratio can be high. It usually varies from audience to audience and Page to Page. Some researchers say that Monday and Wednesday are peak working days and 1 to 4 pm is overall best for CTA (click-through-rate). But, as you go through your Facebook Insights regularly, you can easily find out the peak time of your target audience traffic.
10- Don't – Respond Slow Don’t delay or procrastinate in responding to your client’s queries, comments, and questions. According to one research survey, 42 percent users expect a response within one hour. If your response is late, it might give a bad impression to your prospect, or he may think you unprofessional. It can also cost your reputation. So take out few minutes to respond your clients and avoid cropping up of any issues. In fact, your instant responsiveness can also be an opportunity to engage the customer and lead him toward conversion.
Conclusion Determine cost and revenue of paid vs. unpaid campaigns on Facebook then invest accordingly. Next important thing to consider, it is not essential that every product and nature of business & services will find their target audience on Facebook Marketing. If you are one of them who do not find his leads on Facebook, then approach B2B portals for lead generation. Make your profile on B2B portals such as ExportHub and put your Facebook landing page in the contact description. In this way, your customers can approach your Facebook Page through B2B portal, and you can lead them toward engagement and conversion.