The Most Creative Idea For Expanding Your Business With Pen Marketing Pen-based advertisements play an essential role in publicizing small businesses online – this happens all the time. You are in a store or your car and need to write something meaningful. You come across an old paper which you have been carrying around for a long time, and you need to find something that you can write with. You scrub down your entire briefcase and glove compartment, and you finally find something. Writing whatever that was on the backup of your mind until you start taking a look on the logo on the pen and you realize that you have been planning to call this organization for a deal or something. This makes the person and the company both happy. The pen has again saved the day. Not only you were able to locate something to write with, but you were also reminded of the fact that you were planning to approach this organization. Having said that, pen-based advertising has some efficient benefits. Some of them are: 1) A POWERFUL MARKETING TOOL: As an owner of a business, you are striving to build an organization for your brand and want to create more consciousness among the people of your services and products. Promotional items and goods are a decent way to reinforce your efforts. A pen today is still considered as the classic writing tool and a crowd-pulling promotional item even in this technology driven and digital age, that never fails to cater to lead generation as well. It’s something which is needed by everyone and is kept almost everywhere, be it on the car, purse, jacket, or even the briefcase. Below are some of the stats to prove why the pen is considered as the most budget-friendly and cost-effective idea to promote and enhance your business:
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Sixty-nine percent of the customers will choose the promotional product if it’s useful to them.
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Writing instruments bind with the bag for being the smallest cost per impression in response to the other promotional service or product.
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Seventy-seven percent of the customers believe that a promotional product’s functionality is the prime purpose to keep it with writing instruments ranked as the most practical among all.
2) ALWAYS BRING IT AT PROFESSIONAL EVENTS: Trade shows and conventions are fantastic places to promote and network your business, and these events always attribute decent giveaways. Many organizations provide T-shirts for their organizations, while others offer goodie bags including key chains, mugs, bags, action figures and other toys to promote their brand depending on their target market. There are moments when these free goodies are often handed out in small packages quite often than the usual have a customized-branded pen. If you are not planning to go this farther with the creative person, don’t worry at all. There will still be a time that you’ll come across a few people who would go around and gather pens, therefore remember that your pen should be on the front for the people to grab. 3) KEEP PENS AT AN OFFICE OR STORE: If you have a small office or a store where you interact with your customers face-toface, having a small number of pens on the table where you interact is a creative way to promote your brand. There are times when customers are required to write something or even sign a receipt, and if they see a pen, they’ll ask to use it, and if they see a couple of free pens, they will grab a pen or two to share with other people.
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4) PENS – THE CLASSIC CALL LEAVE-BEHIND: Going on calls for sales requires determination and fortitude. You want to sell your business as quickly as possible and make sure that the person you are selling your product to becomes your customer for a long time. You make a considerable amount of effort in preparing your pitch by making sure that the customer understands each and everything you say. What’s the most effective method to leave a small token of appreciation for the customers you are dealing with? A tiny gift which will make them remind about the relationship they have with you. You will be surprised to know how many will remember you if you do these little things to make them remember the relationship.
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