How Can You Gather Brand Attention Outside The Social Media Platform? Despite being the most popular feature in the world right now, social media is the only place where your brand can achieve a lot in a short span of time. So the question is what are some of the most effective ways I can gather attention towards my brand without having the need of using social media? Let’s find out. 1) GUEST BLOG: John Rampton from Calendar suggests that in recent years, he has learned quite a lot of integrity through guest blogging for websites for other people. The blog can relate to almost anything like publishing about the trade to frequently blogging for Inc. Magazine. He truly believes that guest blogging is one of the most effective ways to get your brand’s name out in the market without even touching the social media platform. 2) REACH OUT TO THE PRODUCT REVIEWERS: Andy Karuza from FenSens believes that there are quite a lot of bloggers and reviewers out there who would be more than happy to share your product on their website. To find out the websites similar to your product or brand, try searching under ‘blog’ and ‘your industry category’ on social media platforms like Twitter or Google. Once locating your required website, copy its URL and check its traffic on Alexa.com and analyze if it’s essential towards your brand or not. If yes, contact them through contact section and ask them to review your product or service. 3) PITCH TO THE JOURNALISTS: As per Fan Bi from Menswear Reviewed, PR is still a big thing in the market. As a matter of fact, it is the reason why some of the most renowned brands have made a name in recent years. Journalists and bloggers are in favor of being pitched by someone who is the owner and not just by a representative and if you have the ability to
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pitch your story to the website regarding why your company is the right choice and why it matters the most to you, there’s a high chance that your brand will be adequately covered.
4) CHANNEL PARTNERSHIP: Syed Balkhi, the owner of WPBeginner, believes that partnering with a channel is one of the quickest and the most convenient ways to expand your brand if you are not planning to use the social media platform. The best thing is to find the people similar to your audience and reach an agreement where you can get their users. This can be done as upsells, referral fees, cross-sells, and many more, etc. 5) GET OUT THERE: You need to grasp every single opportunity bestowed upon you in order for you to expand your business. These at times are related towards making more opportunities in the business where the others cannot see them. The best thing you can do is join local committees or host a show on your broadcasting network locally, or even create an impression that you have the capacity of handing out at events. You need to stay relevant in the market and take a hold of any opportunities coming your way for creating more awareness towards your brand.
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