How Construction Firms can benefit from Pinterest
Do you know Pinterest play a vital role in the success of B2B marketing strategies? Pinterest is a beautiful website. Most of the time B2B brands tend to take benefit of Facebook and Linkedin. However, Pinterest is also an excellent site to get maximum advantage in E-Commerce. Pinterest is one of the biggest social media site used for pictorial purposes and brand promotion. Many companies which do not have websites, brochures and company profiles they use Pinterest for their digital presence. Moreover, there are different ways to use Pinterest effectively in digital marketing. The construction firms have ongoing projects they can use it more smartly to hit the bull’s eye.
Use of Graphs and Information Efficiently B2B marketing companies can upload graphs and information. Because of these days, they are the most significant shares or re-pins on Pinterest. According to one study from Hubspot great graphical information is more likely to be viewed and re-pinned more frequently. One can merely project his product benefits or export or sales figures on Pinterest. It can attract B2B buyers. You can also use to give the links to your Pinterest site to your clients. One must experiment. If you have a construction company, you can upload different project details in a graphic and info graphics format. Like population count that will benefit, contents of construction projects, sales or revenue came from the project (if it’s ok to disclose).
WWW.ExportHub.com
Case studies, Articles, Blog Has it ever happened, you design the strategy or action plan which brings top revenue for the client? Do you write blogs for your companies or somebody pens for your business? Is there any article which describes best your company’s product function and stands out your products across the industry? If yes then you can upload the article, blog to your site and pin cover of that content then link the pin to the page of registration. This technique will not only attract potential prospects but also let them land on the registration page. In this way, you can catch more leads and generate rich engagement and traffic to your site. Make sure to track these leads and conversions through Google Analytics or any other useful tool.
Products and Services
There are many companies which are using Pinterest as their Pictorial Managers for their products. One can upload pictures of their products. Pinterest also offers an option for category listing. Therefore, you can easily pin your products. You can upload tons of photos and pictures of your products and services on Pinterest easily. Some people think that Pinterest is for consumer goods only. But you can smartly and quickly use it for B2B products too. Many B2B companies like General Electric is also using Pinterest efficiently.
WWW.ExportHub.com
Events, Tradeshows, and Company Culture One can efficiently use Pinterest for projecting images and advertisement of various activities like tradeshows or seminars. You can also promote your company culture over the Pinterest. As you post your social and organizational events on Pinterest, your fellow companies would even get a positi ve impression. It is also useful when they want to partner with you. Pin your media partners, employees; sponsors will work efficiently on Pinterest.
WWW.ExportHub.com