Tips to effectively market your Interior Design Business on Social Media Do you know 92% marketers believe that social media is significant to their business. (Social Media Examiner). According to one research survey, around 50% potential customers used to search product on social media before making a buying decision. Pew Research Center states that two third of American youth uses social networking sites. However, in the below image Hoot Suite summarizes the social media users around the globe are 2.789 billion and their significant portion of social media usage.
These above statistics have shown the crucial role of social media in business growth and development that cannot be neglected.
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Social media tools support SME’s (small business enterprises) as well as large brands. They are used to attract potential prospects, engage current customers and new ones, helping to introduce new products, supportive of running promotional and marketing campaigns. To be efficient, one needs to select the right social media platform for your business. You need to master small tools, skills, and steps which can be worthwhile for the growth and development of your business. Rather, wasting all your energy and effort on every site of social media. Concentrate all your effort and energy to particular segments of social media which can be productive for your business. If you are running an Architecture & Interiors business, being selective on social media sites would result more engagement and conversions instead of building your internal design banners and promotional kit over every social media site. Here are some important sites that can promote your business more successfully. Let’s take a look at these sites.
Pinterest Pinterest is best in this regard for interior designs products because it is a pictorial social media site. You can post pictures and images to show the quality of your style, flavor, and work without saying a single word. Pinterest is useful to showcase your products most beautiful work, decorating tricks/ tips, and new ideas. Even, you can also draft a complete pictorial catalog of your designs into the Pinterest.
Instagram Instagram is also a wonderful site connecting with people at personal level. One can post recent trends and projects on his wall from the business perspective or personal life. Users usually flock to such posts. Such posts can display your quality and style of your furnished designs. These posts will also exhibit the positive image of your personality and home life. Many people used to search interior designs for buying, suggesting to family, and friends for acquisition. Therefore, you can connect to people with similar tastes. Once they are engaged, make a list of them, search their interest in designs and re-target them with necessary alteration in your content. These efforts can efficiently lead toward conversions.
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Face book
The posts of Face book contain images experience 2.3X more effect on engagement than those posts which are without pictures. (Buzzsumo, 2015). Another study of Pew Research Center in 2015, 70% users of Face book, log on a daily basis, out of which 43% log on numerous times a day. Statista in 2016 claims that Face book user’s population have reached the count of 1.13 billion.
The above statistics show that Face book will continue to dominate in the social media world. Face book is one of the most effective tools for interior designs business. It has been noticed that interior designers usually targets consumers rather than businesses. You can find different groups on Face book of interior designs where you can share your designs post. However, you can also visit competitor posts on different pages and groups of interior designs. Where you are more likely to see comments of potential prospects. They have asked probably price and details of designs. Approach these prospects add them as friend and bring them in a chat box for pursuing them toward closing an order of your product.
YouTube According to one research, YouTube contains more than billion users that account around onethird of population of internet.
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YouTube is largest search engine after Google. You can add videos of your interior designs by making a separate channel on YouTube. You can share live videos of interior designs on YouTube with your Target Audience. You can allow users to share their experiences and ideas as a designer. If you add videos of useful tips about the renovation and show off your projects of interior designs. It will help you to establish a strong image in the minds of the consumer.
Conclusion Using these sites will put a great effect on conversion and engagement. However, interior designs entrepreneurs attempt to establish their strong brand in the eyes and minds of the consumer. The buying decision is more likely to engage entire household ra ther than individuals. Therefore, if you have crafted a strong brand image of your products in the target audience’s mind. They will be more likely to incline toward your brand. The strong brand image will more likely to earn the trust of prospect and it would be easy for a household to move toward your brand. In this way, social media sites will play the crucial role helping you to break through the clutter.
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