Tips to Maximize your B2B Content Marketing Results
What’s the purpose of content marketing in B2B industry? -
Create awareness of company product or brand. Building the brand. Developing quality traffic of prospects to company website to generate rich possibilities of order closing.
According to Institute Of Content Marketing and Marketing Professional Research Survey, 93% B2B marketers spend in content marketing to strengthen their brand and earn revenue but only 42% of them think that their content is productive. There is a perception in B2B digital industry that it is highly significant to produce enormous content of high quality but most of the content has wasted. Though most of the time high quality content does not drive revenue or generate quality traffic of prospects to the B2B website. What are the reasons behind high quality content ineffectiveness?
The content carries wrong information or written with a poor quality of language. The content targets irrelevant target audience. The content has optimized in a poor method or it has not optimized.
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It is obvious that content marketing has a potential to move a certain portion of your target audience to visit your website and influence prospect to express interest in buying your product. Therefore in order to maximize the results of content marketing here are few tips to ponder and inse rt in your content marketing strategy: 1- Establish your Brand Brand is an important part of online and offline marketing. When it comes to content marketing, it must help your target audience to identify, recognize and recall the brand that influences buying behavior. Content must carry symbols and attributes of brand. 2-
Drive Quality Traffic of Prospects
Here you need to define the target audience. Determine their demographics and behavior graphics. Then keeping in mind the nature and sentiments of your target audience create the content which should draw quality traffic of leads to your website. It can be done when your content aid people to understand your products and how your products solve the problems of your target audience. You must have brilliant Web Automated Software who can record the statistics which results from content marketing:
The number of relevant visitors are increasing or decreasing on weekly, monthly and quarterly basis. How many quality prospects knocks your door for asking price and gi ves you an inquiry on weekly, monthly and quarterly basis ? How much is the bounce rate? Do visitors enter your site by coincidence when they are browsing anything else? What’s the location of your target audience? It helps your personnel to decide call and chat time when they contact for delivery? Which type of devices your client use usually for surfing internet? Do they use most of the time mobile, computer or notebook? The content and your site must be user friendly for every device of target audience. This information will get you determine statistics of digital reading behavior of your target audience. Does your target audience ask business information via call, chat or email? The B2B marketer can develop a data for such clients and determine their purchase cycle? You can further contact them for sales on one side and on other side which content they would like to read and get engage? It is essential to note down the number of sign ups with email address. Therefore you can contact the visitor when needed.
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Enhance Customer Engagement:
Before designing the customer engagement strategy, first explore the buyer demographics and behavior graphics. Here you need to determine what your buyer cares about and their pathway to purchase the product. Though identify what are the motivation, pain areas and buyer role in purchase cycle. Subsequently, you can design a buyer persona which will help in creating and designing content strategy. Afterwards, you have to list topics which can arrest attention of the buyer. Radius of Customer Engagement: Here marketer can do some research work he can interact with prospect, sales force and customer support to determine the sentiments and mindset of the target audience.
Identify what topics and content your audience likes to read and see? Do they get engage more with text, video, games, pictures or any other format of online media? Here you can make separate strategy for each format. How can you align client purchase requirement topic with your company products solution? Does your content explore customer knowledge and answer his problems? If you can add and play the humor safe and sound plus highlights product solution to the target audience. It will be incredible and increase chances to get the visitor to take action. LinkedIn suggests content must be problem solving, aid buying decision and gives a fresh view to the topic. However adding SEO value will be helpful for optimization. Will interactive mediums of content marketing be effective for your content marketing campaign?
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Measure the Results of Engagement:
What’s the quantity of time spent with the content? What are the statistics of repeat and returning visitors? How many visitors spend time on certain topics? Are these topics relevant to your products? Do your visitors share your content on Social Media? How many visitors do activity on your social media due to your content on daily, weekly and monthly basis? Do your target audience comment and give feedback on your content?
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Content Optimization:
Once your content has been finalized then it needs to get optimize around your keywords to get your content and company rank effectively in natural search process.
Does your marketing content URLs use significant and catchy words to arrest attention? Are you using various types of media while uploading your content like text, video, e-book or any other format? Video is one of the powerful trends of retention according to research survey of Wyzow. Do you optimize pictures, images and non text part of your content? How influential are your inbound and outbound links in optimization? Do they helpful in catching attention of expert professionals of your field? Does your content helps in improving your company ranking?
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Generation of Leads and Sales
Does the content pieces of information are increasing attraction and interaction with the target audience? Or decreasing the attraction and interaction? Here B2B marketer needs to examine the performance over time. Though keep track the reasons for any decline or boost in the quantity of prospects? How many irrelevant business buyers visit your site? Are the number increasing or decreasing? If the number is increasing, your content is producing wrong information or targeting wrong audience. Does your content helps in getting inquiries and quality prospects? If yes make a list of those articles and content specifics which generates lead. Moreover, examine the reasons then cut and fit your article and content parts to appeal more to the sentiments of the target audience to gain more leads. Does the content help in building relationship with prospect? Do prospects asks and take interest in your emails of blogs and webinars? Is the quantity increasing or decreasing in the participation mediums offered via content marketing? How many sales are done via your content writing? Examine reasons of sales to alter your strategy.
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Conclusion For Successful B2B Content Marketing it is highly essential to strike at the right time. Your strategy must be cost efficient and ultimately gain the trust of the target audience. Trust is the most important thing once it has gained it will drive purchase behavior and help company to hold customer loyalty. For content marketing it is highly essential to strike at the right time. Your strategy must be cost efficient and ultimately gain the trust of the target audience. Trust is the most important thing once it has gained it will drive purchase behavior and help company to hold customer loyalty.
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