Voodoo Donuts Retail Electric Lighting

2019 | Project Partner: Marin Nagle & Sydney Brambach

This popular local donuts shop in Eugene, OR has amazing donuts but not so amazing lighting in their store. We wanted to tackle the challenge of redesigning the electric lighting in the store and create a unique luminaire that reflected the company’s eclectic vibe. Our goal was to highlight the merchandise wall and menu to emphasize the product and donuts that Voodoo is selling while also improving task lighting in the kitchen and hallway. To do this, we created a cove floor lighting in the hallway and lowered the ceiling of the store. We also made the half wall on the storage side of the store into a full wall because their storage boxes were visible, causing the store to seem disorganized. Finally, we used the luminaire that we created to emphasize the main space and sitting area.

Luminaire Concept

“The Magic is in the Light” is a suspended direct luminaire that is constructed with zip ties and 16 gauge wire. The pink color is inspired by Voodoo Doughnut’s signature color and eclectic style. Directly inspired by the actual doughnuts that Voodoo Doughnuts sells, specifically the “Voodoo Doll” and “The Magic is in the Hole” doughnuts where the luminaries shape takes on the spiral found in the “Voodoo Doll” and the pink and coconut flakes from the “The Magic is in the Hole”. “The Magic is in the Light” slightly emits light from the top of the luminaire, but most of the light is directed downwards on to the customers.

Lighting leading to the ATM

Track Lighting for storage area

More tasks lighting over the kitchen.

Recessed canned lighting

In-Floor Aluminum

Mounting

Channel for LED Strip Lights

Wall wash to emphasize the large menu of donuts that is mounted on this wall

Our luminaire

More lighting on the store front to draw people in, as well as feel safer in Downtown Eugene

Reflected Ceiling Plan

Wall wash on the merchandise

Darker over by the Arcade so the lights from the machines are heightened.

Wall wash to draw in customers from the side walk as well as laminate the staged platform and sitting area.

Design Iteration Perspective View

Candela Distribution

The system sits inside the wired coiled frame.

The system sits inside the wired coiled frame.

Track Lighting for storage area

Lamp Specification

-Philips LED 40 Watt Equivalent

-Energy Used: 5 Watts

Recessed canned lighting

Design Iteration Perspective View

-Glass

-Soft white light

Lamp Specification

-E26 Base

-Light Appearance: 2700 K

-CRI: 80

-Philips LED 40 Watt Equivalent -Energy Used: 5 Watts

-Lumens: 350 Lumens -15,000 Hours

-Soft white light

Base

Wall wash on the merchandise

Appearance: 2700 K

80

350 Lumens

Lamp Specification

-Philips LED 40 Watt Equivalent

Darker over by the Arcade so the lights from the machines are heightened.

-Energy Used: 5 Watts

-Glass

Pink chain is attached to the top of the wire frame and wrapped around the light cord for decorative purposes.

-Soft white light

-E26 Base

-Light Appearance: 2700 K -CRI: 80

-Lumens: 350 Lumens

Pink chain is attached to the top of the wire frame and wrapped around the light cord for decorative purposes.

Wall wash to draw in customers from the side walk as well as laminate the staged platform and sitting area.

Pink chain is attached to the top of the wire frame and wrapped around the light cord for decorative purposes.

Suspended 2.5’ from ceiling, 12.5’ from ground.

Suspended 2’ from ceiling, 10’ from ground.

Suspended 3.5’ from ceiling, 8.5’ from ground.

Suspended 2’ from ceiling, 10’ from ground.

Suspended 3.5’ from ceiling, 8.5’ from ground.