Utopia Paper Promo by William Monroe

1 SIZE

DOES NOT FIT ALL THE EQUILIBRIUM OF H APPINESS THOUGHT S ON UTOPI A PA PER FROM T HE THINK ON PA PER SERIES OF PROMOTIONS FROM A P P L E T O N C O AT E D

1 SIZE DOES NOT FIT ALL THE EQUILIBRIUM OF H APPINESS

THOUGHT S ON UTOPI A PA PER FROM T HE THINK ON PA PER SERIES OF PROMOTIONS FROM A P P L E T O N C O AT E D

C O P Y R I G H T © 2 0 10 M O N R O V I A N I N C A LL RIGHTS RESERV ED. NO PA RT OF T HIS P U B L I C AT I O N M AY B E R E P R O D U C E D, S T O R E D I N R E T R I E VA L S Y S T E M , O R T R A N S M I T T E D I N A N Y FORM BY A N Y ME A NS ELEC T RONIC, MECHANICAL, PHOTOCOPY ING, RECORDING, OR OTHERWISE WITHOUT PERMISSION OF THE COPY RIGHT HOLDER MONROVIAN INC.

DEDICATED TO KURT VONNEGUT, GEORGE ORWELL, & ALDOUS HUXLEY. FOR STIMUL ATING MILLIONS OF MINDS WELL BEFORE THEY WERE READY.

WE ARE ALL CONTENT SECT_001 10

W E LC O M E TO U N I F I N E

F I N E-T U N E D M AC H I N E

AROUND THE EDGE

SECT_002

SECT_003 28

C O N G R EG AT I N G

S TAY I N G I N L I N E

YO U N G C I T I Z E N S

D A I LY F I T N E S S

HOUSING QUARTERS

NEW ME AL PL AN

CITIZEN MANUAL UNIFINE ///

MASS PRODUCED UTOPIA

U UU UTOPIA PREMIUM U1X:GREEN UTOPIA ONE U2:XG UTOPIA TWO UTOPIA THREE

THE UTOPIA PAPER LINE The Utopia paper line is offers designers many choices. The family consists of six different paper grades, four of which contain recycled paper. Each of these grades (Utopia Premium, U1X:Green, Utopia One, U2:XG, Utopia Two, and Utopia Three) are offered in different finishes ranging from gloss to Ivory Silk, and a myriad of different weights. With this much to choose from, all bases are covered when it comes to what is required for a even the most specific design project.

A L L PA P E R S U N D E R T H E U TO P I A L I N E A R E F S C C E R T I F I E D. T H E Y A L S O R A N G E O N 10 â&#x20AC;&#x201C; 3 0 % P O S T C O N S U M E R R EC YC L E D C O N T E N T.

The top of the line Utopia grade is Utopia Premium. This paper grade is commonly referred to as elegant and upscale, the absolute pinnacle of printing surfaces. It provides fine detail, sparkling metallics, and polished solids. The utopia paper family stretches all the way down to Utopia Three, their bottom-of-the-line paper. This paper line is available in matte and gloss web, and is recommended for text and cover projects.

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

MFG DAILY BY APPLETON COATED

APPLETON COATED Appleton Coated is a paper company that manufactures and sells carbonless free-sheet paper products. Their paper products are held under the brand names: Altima, Curious, and Utopia. The myriad of papers manufactured by Appleton Coated grace the pages of fine art books, magazines, corporate annual reports, support marketing campaigns, and support consumer product packaging. The mainstay of the Appleton Coated paper family, is the Utopia paper line. Utopia papers are well known for their environmental attributes, aesthetics, performance, and variety that they are all readily and conveniently available in. Utopia was first introduced in 1996. It is manufactured in a highly sophisticated facility thatâ&#x20AC;&#x2122;s home to the newest paper machine in the United States. Through this new equipment, also including an expansion of their offline coater, over 400,000 tons of paper is produced a year. The amount of money that was poured into the equipment that makes all of this possible, totals to 500 million dollars. Along with sophisticated manufacturing equipment, Appleton Coated runs solely off of thermal and electrical power for energy, and is constantly uncovering and employing new ways to reduce and conserve power usage, and help the environment. Appleton Coated currently employs over 800 employees, and is a subsidiary of Arjowiggins SAS. Arjowiggins is one of the main companies at the forefront of the production of high end technical and creative papers. Appleton Coatedâ&#x20AC;&#x2122;s headquarters lay in Kimberly, Wisconsin. This is where sales, marketing, and customer service offices are located. Manufacturing operations are in Combined Locks, Wisconsin, and their distribution centers are located in Remington, Indiana, Menasha, Wisconsin, Vail, Penssylvania, and Los Angeles, California.

CITIZEN MANUAL UNIFINE ///

WELCOME TO UNIFINE YOUR CITIZEN NO. IS: 27354962

A TRULY EQUAL UTOPIA Unifine is a purely fictional society. It exists in a world where people in power took over, and enacted a “one size fits all” utopia. This societ y obviously has major holes in it. It acts as a utopia by drugging its citizens with euphoria pills, that dumb them down, keep them complacent, and keep them in line. The subject being explored here is of the possibility of a utopian society, and what would need to be done to ensure that everyone is truly happy. Since everyone has different points of view, hopes, and dreams; how is it at all possible to have a true utopian society? Throughout this “Citizen Manual”, you are given a tour through the world of Unifine. All of the societies’ rules and regulations are written out, and you’re given an unflinching glance into everyday life. Periodically, the raw power of an awakening citizen’s mind unleashes, and peaks right through the strict and rigid world they are trapped in. These moments offer glimpses into the real utopias of the individuals who are unknowingly trapped in someone elses twisted view of a utopia.

MUCH OF THE CONTENT IN THIS MANUAL IS I N S P I R E D B Y T H E W R I T I N G S O F A L D O U S H U X L E Y, K U R T V O N N EG U T, A N D G EO R G E O R W E L L .

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

CITIZEN MANUAL U N IFIN E ///

SECT_001

WE ALL SMILE THE SAME WE KEEP YOU IN TUNE WITH US The general citizens have through their exploitation of the common world-market given a brand new cosmopolitan character to production and also large consumption in every country. To the great chagrin of Reactionists, it has drawn from under the very feet of industry the national ground on which it has long - s to o d. A ll old - e s t abli she d national industries have but been destroyed or are now daily being destroyed. They are now dislodged by new indus tries, whose intro duction becomes a life and death question for all of civilised nations, by industries that no longer can work up indigenous raw material, but raw material drawn up from the remotest zones; industries whose products are consumed, not only at home, but in every single quarter of the green earth.

THERE ARE COUNTLESS BENEFITS YOU REAP WHILE YOU ARE HERE. WE STRIVE TO MAKE SURE THAT EVERY CITIZEN IS AS HAPPY AS THE NEXT ONE. EQUILIBRIUM HAS FINALLY BEEN REACHED AS A WHOLE BY OUR SOCIETY. THERE WILL NEVER BE ANOTHER SAD DAY, OR RECOLLECTION OF A REGRET. LIVING IN UNIFINES SOCIETY, EVERYONE TRULY SMILES THE EXACT SAME SMILE; EVERYDAY.

In place of all the old wants, satisfied by all the new productions of the now, we now find new wants, requiring it for their satisfaction the products of distant lands and climbs. In place of the older local and national seclusion and also self-suf ficiency, we have but now

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

intercourse in every direction, universal inter-dependence of nations. And as in material, so also in all of the new intellectual production. The intellectual creations of individual nations now become common property. National one-sidedness and narrow-mindedness become more and more impossible, and from all the numerous national and local literatures, there arises a world literature. The general citizen by the rapid improvement of all instruments of production, by the immensely facilitated means of communication, draws all even the most barbarian, nations into a new and vastly populated civilization.

CITIZEN MANUAL UNIFINE ///

FINE-TUNED MACHINE It compels all nations, on pain of extinction, to adopt the general citizens mode of production; it compels them to introduce what it calls civilization into their midst, for example, to become general citizens themselves. In one word, it creates a world after its own image. The general citizen has subjected the country to the rule of the towns. It has created enormous cities, has greatly increased the urban population as compared with the rural, and has thus rescued a considerable part of the population from the idiocy of rural life. And just as it has made the countr y dependent on the towns, so it has made barbarian and semi-barbarian countries dependent on the civilised ones, nations of peasants on nations of the general citizens, the East on the West. The general citizen keeps more and more doing away with the scattered state of the population, of the means of production, and of property.

ALL CITIZENS OF UNIFINE ARE GEARED AND WIRED THE SAME WAY. HOW WE GO ABOUT THE PROCESS OF THIS IS SIMPLE; DAILY MEDICATIONS AND DAILY PROGRAMMING. THROUGH THESE TWO VITAL PROCESSES, EQUILIBRIUM IS TRULY REACHED BY EVERYONE.

It has agglomerated production, and has concentrated property in a few hands. The necessary consequence of this was political centralisation. Independent, or but loosely connected provinces, with separate interests, laws, governments and systems of ta xation, became lumped together into one nation, with one government, one code of laws, one national class-interest, one frontier and one customs-tariff. The general citizen, during its rule of scarce one hundred years, has created more massive and more colossal productive forces than have all preceding generations together. The subjection of Natureâ&#x20AC;&#x2122;s forces to man, machiner y, application of chemistry to industry and to agriculture, steam-navigation, new railways, electronic telegraphs, clearing of whole continents for vast cultivation, broad and open canalization of main rivers, whole populations conjured straight out of the ground, what earlier century had even a presentiment that such productive

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

A HEALTHY BRAIN IS ONE THATâ&#x20AC;&#x2122;S WELL OILED

forces slumbered in the lap of unified labour? We see then: the means of production and of exchange, on whose foundation the general citizen built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of the exchange, the conditions under which feudal society produced and exchanged, the feudal organization of agriculture and manufacturing industr y, in one word, the feudal relations of property became no longer compatible with the already developed mass productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a unified and political constitution adapted to it, and by the economical and political sway of the general citizens class. A similar movement is going on before our very own eyes to behold.

once

FOR

I feel like I’m THINKING

for myself

I can’t seem to recall what exactly HAPPENED last night. I was given my normal DOSE of evecapsule, but I didn’t seem to knock out. I then realized that I’m GIVEN all of these pills in order to stay complacent and happy. But I never asked for this. I was told that here I would find my own utopia. I cannot think fully straight RIGHT NOW, but one day I hope to break free from this place. Next time these pills don’t work, I’m going to find some possib le

way out of

t h is n

ig h t m

a re

CITIZEN MANUAL UNIFINE ///

NO_3789654

AROUND THE EDGE Fo r p l e nt y of d e c a d e s p a st th e histor y of industr y and commerce is but the histor y of the revolt of modern productive forces against the modern conditions of all mass production, and against the property relations that are the conditions for the existence of the general citizen and of its rule. It is now enough to mention the commercial crises that by their periodical return put on its trial, each time more and more trite, the nu existence of the entire general citizens society at large. In these crises a great part not only of the existing products, but also of the previously created productive forces, are now being periodically destroyed. In all these crises there breaks out an epidemic that, in all earlier epochs, would have seemed a large absurdity, & the epidemic of aover-production. And now society suddenly finds itself put far back into a new full state of momentar y barbarism; it appears as if a famine,

NO_3789654

C I T I Z E N N U M B E R S A R E A S S I G N E D TO E V E R YO N E L I V I N G I N T H E U N I F I N E S O C I E T Y. T H E Y A R E THE MAIN DIFFERENCE BET WEEN ALL CITIZENS.

NO_3789654

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

NO_3789654

ONE SIZE DOES NOT FIT

NO_3789654

ALL

NO_3789654

WHAT MAKES YOU UNIQUE IS YOUR CITIZEN TAG NUMBER

NO_3789654

a universal war of devastation had cut off the supply of ever y means of subsistence; industr y and also commerce seem to be destroyed; and why? Because there is way too much civilization, too much means of subsistence, too much industr y, too much commerce. The productive forces at the disposal of society no longer tend to further the development of the conditions of general citizens proper t y; on the contrar y, they have b e c om e to o p ower f ul for these conditions, by which they are fet tered, and so soon as they overcome these fetters, they bring disorder into the whole of general citizen society, endanger the existence of general property. The conditions of general citizens society are too narrow to comprise the wealth created by them. A nd how does the general citizen get over these crises? On the one hand enforced destruction of a mass of productive forces; on the other, by the conquest of new markets, and by the more thorough exploitation of the old ones. That is to say, that by paving the way for more extensive and more destructive crises, and by diminishing the means whereby crises are prevented. The weapons with which the general citizen felled feudalism to the ground are now turned against the general citizen itself, right in the face. But not only now has the brand new general citizen forged the weapons that bring death to itself; it has also called into existence the men who are to wield those big weapons, the modern working class, the citizens. In proportion as the general citizen, or say, capital, is now developed in the same proportion is the citizen, the modern working class, developed, a class of labourers, who live only so long as they work.

CITIZEN MANUAL U N IFIN E ///

SECT_002

YOUR NEW DAILY ROUTINE A NEW AND EUPHORIC LIFESTYLE Modern industr y has conver ted the miniscule workshops of the new patriarchal master into the vast new factory of the industrial capitalist. The masses of laborers, crowded into the factory, are organized like soldiers. As privates of the new industrial army they are placed under the main command of a per fect hierarchy of of ficers and sergeants. Not only are they slaves of the new general citizens class, and also of the general citizens State; but they are daily and hourly enslaved by the machine, by the over-looker, and, above all, by the all of the individual general citizens themselves. The more openly this despotism proclaims gain to be of its end and aim, the more petty the more hateful and the more embittering it is. The less the skill and exertion of strength implied in manual labor, and in other words the more mode rn thi s indu s tr y be c ome s developed, the more is the labour of our own new men superseded by that of the woman. Dif ferences of age and gender have no longer any distinctive unified validity for

UPON WAKING UP EACH MORNING, YOU ARE TO FIRST SWIPE YOUR CITIZEN CARD ON YOUR RECEIVER SET. AFTER YOU ARE CONFIRMED AS YOURSELF, YOU MUST BEGIN MORNING EXERCISES PROMPTLY. ONCE FINISHED WITH THOSE, REPORTING TO YOUR WORK QUARTERS IS THE NEXT STEP. A MEAL PILL WILL BE GIVEN TO YOU EVERY FOUR HOURS. IT IS IMPORTANT TO SWALLOW AT LEAST 3 MEAL PILLS A DAY IN ORDER TO MAINTAIN HEALTH THAT LIVES UP TO UNIFINE STANDARDS. ANYONE WHO DOES NOT REGULARLY TAKE THEIR MEAL PILLS WILL BE SUBJECT TO STRICT SOCIAL DETENTION.

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

PROCEDURES ARE TO BE FOLLOWED IN ORDER FOR YOUR HEALTH TO STAY INTACT. THE MAIN RE ASON FOR ALL OF THE MORNING E X E R C I S E S , I S TO K E E P A L L C I T I Z E N S I N TO P S H A P E , I N C A S E O F A M I L I TA R Y I N VA S I O N .

the working class. All are instruments of labor, more or less expensive to use, according to their age and sex. No sooner is the exploitation of the new laborer by the manufacturer so far at an end that he receives his wages in cash and then he is set upon by the other portions of the general citizen, the landlord, the shopkeeper, the pawnbroker. The new lower strata of the middle class, the small tradespeople, shopkeepers, retired tradesmen generally, the handicraf tsmen and peasants, all of these sink gradually into the citizen.

CITIZEN MANUAL UNIFINE ///

DAILY FITNESS The new citizen is recruited from all classes of the population. The citizen goes through the various stages of development. With all its birth begins its struggle within the general citizen. At first the contest is carried on by individual labourers, then by the working people of a factory, then by the operatives of one trade, all in one main locality, against the general citizens who directly exploit them.

EXERCISES J AC K- K N I V E WINDMILLS

They direct all of their attacks not against the general citizens conditions of production, but against all the instruments of production themselves; they destroy imported wares that compete with their labor, they smash to pieces all machinery, they too set factories ablaze, they then try to restore by force the vanished status of the workman of the Middle Ages. At this stage the labourers still form an incoherent mass scattered over the whole country, and broken up by their low mutual competition. If any where they unite in to form more compact bodies, this is not yet the consequence of their own active union, but of the union of the general citizens, which class in order to then attain its own political ends, is compelled to set the whole citizen in motion, and now is moreover yet, for a time able to

CURLS PUSHUPS S I T- U P S TO E TO U C H J AC K- K N I V E WINDMILLS CURLS PUSHUPS S I T- U P S TO E TO U C H J AC K- K N I V E WINDMILLS CURLS PUSHUPS S I T- U P S

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

EACH MORNING YOU WILL BE MONITORED WHILE EXERCISING TO ENSURE YOUR PARTICIPATION

do so. At this staging, therefore the citizens do not fight their enemies, but all the enemies of their enemies, the remnants of absolute monarchy, the landowners, the non-industrial general citizens, and also the petty general citizen. Thus the whole historical movement is concentrated in the hands of the general citizen. Every big victory so obtained is a victory for the general citizen. But with the development of industry the citizen not only increases in number but it also becomes concentrated in greater masses, its strength grows and it also feels that strength more. The various interests and conditions of life inside of the ranks of the citizen are more and more equalized, in the proportion as machinery obliterates all distinctions of labour, and nearly ever y w here reduces wages to the same low level. The unceasing improvement of the brand new machinery, is ever more rapidly developing, makes their livelihood more and more precarious; the big collisions between individual workmen and the individual general citizens ta ke m ore a nd m ore the character of collisions between the two classes.Thereupon the workers begin to form combinations (Trades Unions) against the general citizens; they club together in order to keep u p t h e m a i n ra te of w a g e s; t h e y found permanent associations in order to make provision beforehand for these revolts.

CITIZEN MANUAL UNIFINE ///

HOUSING QUARTERS Every form of the society has been based on, as we have already seen, on the antagonism of oppressing and oppressed classes. Now in order to oppress the class cer tain conditions must be assured to it under which it can now at least, continue its slavish existence. The ser f, in the period of ser fdom, raised himself to membership in the commune, just as the petty general citizens, under the yoke of feudal absolutism, managed to develop into a general citizens. The modern laborer, on the contrar y, instead of rising with the progress of industry, sinks deeper and deeper below the conditions of existence of his own class. He becomes a pauper, and pauperism develops more rapidly than population and in wealth. And here it becomes evident, that the general citizen is unfit any longer to be the ruling class in society, and to impose its conditions of existence upon society as an over-riding law.

RAW MATERIAL STEEL ALUMINUM

UNIFINE HOUSING IS BUILT WITH THE MOST COLD MATERIAL POSSIBLE. THERE ARE NO OPEN-SKY, OR SCENIC VIEWS FROM ANY OF THE HOUSING SPACE, DUE TO THEIR POSSIBLE AFFECTS ON YOUR HAPPINESS.

LEAD CONCRETE A S P H A LT CARBON FIBER GL ASS M E TA L PL ASTIC

It is unfit to rule because it is incompetent to assure an existence to its slave within his slaver y, because it cannot help letting him sink into such a state, that it has to feed him, instead of being fed by him. Societ y c a n n o lo ng e r li ve und e r this general citizen, in other words, its existence is no longer compatible w ith societ y. T he essential condi tion for the existence, and for the sway of the general citizens class, is the formation and augmentation of capital; the condition for capital is wage-labour. Wage-labour rests exclusively on competition between the laborers. The advance of industr y, whose involuntar y promoter is th e g e n e ra l c i ti ze n, re p la c e s th e isolation of the new laborers, due to competition by their revolutionary combination thats made.

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

THE GRASS CAN’T BE GREENER BECAUSE WE REPLACED IT WITH STEEL

CITIZEN MANUAL UNIFINE ///

YOUR NEW MEAL PLAN Thus the ten-hoursâ&#x20AC;&#x2122; bill in England was carried. Altogether collisions between the classes of the old society further, in many other ways, the course of development of the citizen. The general citizen finds itself involved in a constant battle. At first with the aristocracy; later on, with those portions of the general citizen itself, whose interests have become antagonistic to the progress of industry; at all times with the general citizen of foreign countries. In all these battles it sees itself compelled to appeal to the new citizen to ask for its help and thus, to drag it into the political arena. The general citizen itself, therefore, supplies the citizen with its own instruments of political and general education, in other words, it furnishes the citizen with weapons for fighting the general citizen. Further, as we have already seen, entire sections of the ruling classes are, by the new advance of industry precipitated into the citizen, or are at least threatened in their conditions of existence.

TRADITIONAL MEALS HAVE BEEN FULLY REPLACED WITH EUPHORIA PILLS. YOU ARE TO TAKE YOUR NEW MEAL PILLS AT LEAST THREE TIMES A DAY, AND YOU MUST REFILL YOUR PRESCRIPTION AT LEAST ONCE A WEEK.

These also supply the citizen with fresh elements of enlightenment and progress. Finally, in times when the class struggle nears the decisive hour, the process of dissolution going on within the ruling class, in fact within the whole range of society assumes such a violent glaring character that a small section of the ruling class cuts itself adrift, and joins the revolutionar y class, the class that holds the future in its hands. Just as, therefore at an earlier time a section of the nobility went over to the general citizen. And so now a portion of the general citizen goes over to the citizen, and in particular, a portion of the general citizens ideologists, who have raised themselves to the level of comprehending theoretically the historical movement as a whole. Of all the classes that now stand face to face with the general citizen today, the citizen alone is an extremely revolutionar y class. The other classes

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

A WAKEPILL FOR BREAKFAST, A MIDMED FOR LUNCH AND AN EVECAPSULE TO PUT YOU TO SLEEP AT NIGHT

MEAL TRAYS WA K E P I L L S MIDMEDS E V EC A P S U L E S [ R E P E AT ] WA K E P I L L S MIDMEDS E V EC A P S U L E S [ R E P E AT ] WA K E P I L L S MIDMEDS E V EC A P S U L E S [ R E P E AT ] WA K E P I L L S MIDMEDS E V EC A P S U L E S [ R E P E AT ] WA K E P I L L S MIDMEDS E V EC A P S U L E S [ R E P E AT ]

decay and eventually they have to fully disappear in the face of Modern Industry. The citizen is its special and essential product. The lower middle class, the small manufacturer, the new shopkeeper and the artisan, the peasant, all these fight against the general citizen, to save from extinction their existence as fractions of the middle class. They are therefore not revolutionary, but more conser vative. No more they are reactionar y, for they tr y to roll back the wheel of histor y. If by chance they are revolutionary, they are so only in view of their impending transfer into the citizen they thus defend not their present but their future interests. They desert their own standpoint to place themselves at that of the citizen. The unified scum, that passively rotting mass thrown off by the lowest layers of old society may here and there be swept into the movement by a citizen revolution. Its conditions of life however prepare it far more for the part of a bribed tool of reactionary intrigue. In the conditions of the citizen, those of old society at large are already virtually swamped.

W H AT E V E R

they tellm e

eh t od i

etis o ppo

to do

m\ i n d

IN MY

I’ve come

to realize a thing or two about this new utopia that we’re all living

in. These thoughts came to me when I forgot to take my midmeds the other day. I’ve made a habit as of late to forget them at home, so I can feel like an actual human being a few more times before I die. When I’m on the pills, I don’t feel anything. I go to work for about 12 hours a day, and then go home and take my

euphoria pills and go to sleep. I realized that there really is beauty left in this world,

It jus t nee ds to be fou nd by esc api ng fro m thi s hor ror of a soc iet y. If I’m not cau ght for

skipping my pills for another week, I’m going to make a run for it.

CITIZEN MANUAL U N IFIN E ///

SECT_003

SELF EXPRESSION IS PROHIBITED WE LISTEN TO YOU FOR OTHER REASONS The immediate aims of the Unifist are the same as those of all new global citizen par ties. Formation of the new citizen into a big class, overthrow of the general citizens supremacy and conquest of major political power by the citizen. The new theoretical conclusions of the Unifists are in no ways based on ideas or new principles that have been invented and discovered by this or that would - be uni ve r s a l reformer. They merely but express in general terms of all the actual relations springing from the large existing class struggle, and from a historical movement going on under our very eyes. The abolition of existing property relations is not at all a new major distinctive feature of Unifism. All the property relations in the past h ave c o n t i n u a l l y b e e n s u b j e c t to historical change consequent upon the change in historical conditions. The distinguishing feature of Unifism is not the abolition of property generally, but the abolition of general citizens property. But modern general citizens private proper t y is the final and

IN ORDER FOR OUR SOCIETY TO FULLY FUNCTION, PERSONAL THOUGHTS NEED TO BE KEPT TO YOURSELF. IN THE EVENT THAT YOUR MEDICATION WEARS OFF AND YOU ARE FULLY ABLE TO THINK AND RATIONALIZE ON YOUR OWN, CONTACT UNIFINE AUTHORITIES IMMEDIATELY. IF YOU ARE FOUND TO BE UNAFFECTED BY YOUR PILLS AND ARE EXPRESSING TRUE FEELINGS, YOU WILL BE SEVERELY PUNISHED

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

â&#x20AC;&#x153;MY

FAVORITE PART OF THIS IS MY FAMILY LIFE AND THE WAY IT MAKES ME

â&#x20AC;?

most complete expression of the system of massive producing and appropriating products, that is based on large class antagonisms, on the exploitation of the many by the few. In this sense the theory of the Unifists may be summed up in the single sentence: Abolition of private property. We Unifists have been reproached with the desire of abolishing the right of personally acquiring property as the fruit of a manâ&#x20AC;&#x2122;s own labour, which property is alleged to be the nu groundwork of all of personal freedom, activity and independence. The hard-won, and the self-acquired, self-earned property. And you mean the property of the petty artisan and of the small peasant, a form of property that preceded the general citizens of here and now? There is no need to abolish that, the development of industry has to a great extent already destroyed it and is still destroying it daily. Or do you mean modern general citizens own private proper t y ? But does wage labor create any new property for the laborer? Not one bit. It creates large capital, that kind of new property which exploits wage labor, and which cannot increase except upon condition of mainly beget ting a new supply of wagelabour for fresh exploitation. Property, in its present form, is based on the antagonism of capital and wage-labour. Let us examine both sides of this antagonism. To be a Unifist, is to have not only a purely personal, but also a unified status in production. Created for the high maintenance brain and also mainly for reproduction of our synthetic human life here at Unifine. aves no surplus wherewith to command the labour of others. All that we want to do away with, is the miserable character of this appropriation, under which the labourer li ves m erel y to increase c a pital, and is allowed to live only in so far as the interest of the ruling class requires it. In general citizens societ y, living labour is but a means to increase accumulated labour. I n U n i f i st s o c i e t y, a c c u m u l a te d labour is but a means to widen, to enrich, to promote the existence of the labourer. In general citizens societ y, therefore, the past dominates the present; in Unifist society, the present dominates the past. In general citizens societ y capital is independ 27

CITIZEN MANUAL UNIFINE ///

CONGREGATING The abolition of human congregation is not the sheer abolition of individuality and freedom! The abolition of general citizens individuality, general citizens independence, and general citizens freedom is undoubtedly aimed at. By freedom is meant under the present general citizens conditions of production, free trade, selling and buying. But if selling and buying disappears, free selling and buying disappears also. This talk about free selling and buying and all the other â&#x20AC;&#x153;brave wordsâ&#x20AC;? of our general citizen about freedom in general have a meaning if any, only in contrast with the restricted selling and buying with the fettered traders of the Middle Ages, but have no meaning when opposed to the Unifistic abolition of buying and selling of the general citizens conditions of production and of the general citizen itself. You are horrified at our intending to do away with private property. But in your existing society, private property is already done away with for nine-tenths of the population; its existence for the few is solely due to its non-existence in the hands of those nine-tenths. You reproach us, therefore with intending to fully do away with a form of property the necessary condition for whose existence is the non-existence of any property for the immense majority of society. In one word you reproach us with intending to do away with all your property. Precisely so; that is just what we intend. From the moment when labour can no longer be converted into capital, money, or rent, into a unified power capable of being monopolized, from the moment when individual property can no longer be transformed into general citizens property into capital, from that moment on you say individuality vanishes. You must therefore confess that by individual you mean no other person than the general citizens than the general owner of

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

GROUPS OF CITIZENS AMASSING IS STRICTLY PROHIBITED AND PUNISHABLE TO THE UTMOST MAGNITUDE OF THE UNIFINE DICTUM 0-TOLERANCE

DISTR ACTION O B S E R VA N T TA L K I N G

WINDING DOWN WA N D E R I N G GA ZING

UNBAL ANCE WAV E R I N G

CONVERSING THINKING

PL ANNING E AT I N G

WATC H I N G

WONDERING SINGING

property. This person must indeed be swept out of the way and made impossible. Unifism also deprives no man of the power to appropriate the products of societ y; all that it does is to deprive him of the power to subjugate the labour of others by means of such appropriation. It has been objected that upon the abolition of all private property, all work will cease and universal la ziness will overtake us. According to this, a general citizens societ y ought long ago to have gone to the dogs through sheer idleness for those of its members who work acquire nothing, and those who can acquire anything do not work. The whole of this objection is but another expression of the tautology: that there can no longer be any wage-labour when there is no money. A ll objections urged against the Unifistic mode of producing and a p p rop riating material p ro ducts have in the same way been urged against the Unifistic modes of producing and appropriating intellectual products. And just as to the general citizens the disap pearance of class proper t y is the vanishing of production itself so the disappearance of class culture is to him identical with the disappearance of all culture. That culture, the loss of which he laments is for the enormous majority a mere training to act as a machine. But donâ&#x20AC;&#x2122;t w ra ngle w ith us so lo ng as yo u apply to our intended abolition of the citizens property the standard of your general citizens notions of freedom, culture, and law. Your ver y own ideas are only the main outgrow th of the conditions of your general citizens production and also citizens proper t y just as your jurisprudence is but the will of your class made into a law for all a will whose essential character and direction are determined by the economical conditions of existence of your place here.

CITIZEN MANUAL UNIFINE ///

STAYING IN LINE The selfish misconception that induces you to transform into eternal laws of nature and of reason, the unified forms springing from your present mode of production and form of proper t y-historical relations that rise and disappear in the progress of production. This misconception you share with every ruling class that has preceded you. What you see clearly in the case of ancient proper t y and what you admit in the case of feudal property, you are of course forbidden to admit in the case of your own general citizens form of property. Abolition of the family! Even the most radical flare up at this infamous proposal of the Unifists. On what foundation is the present family and the general citizens family based? On capital or on private gain? In its completely developed form this family exists only among the general citizen. But this state of things finds its complement in the practical absence of the family among the citizens and in public prostitution. The general citizens family will vanish as a matter of course when its complement vanishes and both will vanish with the vanishing of capital.

M A N D ATO R Y M A R C H I N G D R I L L S W E R E I N AC T E D W I T H T H E N E E D O F F R E S H M I L I TA R Y I N M I N D. KEEPING ORDER AMONGST ALL CITIZENS, AS WELL AS KEEPING A SENSE OF COMMUNIT Y I S V E R Y I M P O R TA N T TO U N I F I N E.

Do you charge us with wanting to stop the exploitation of children by their parents? To this crime we plead guilty. But you will say we destroy the most hallowed of relations w hen we replac e hom e e duc ation by unified. And your education! Is not that also unified and determined by the unified conditions under which you educate by the inter vention direct or indirect of societ y by means of schools? The Unifists have not invented the intervention of society in education; they do but seek to alter the character of that intervention, and to rescue education from the influence of the ruling class. The general citizens clap-trap about the family and education and about the hallowed correlation of parent and child becomes all the more disgusting. The more by the action of Modern Industr y all family ties

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

CITIZENS ARE TO MAINTAIN PERFECT FORM WHILE PARTICIPATING IN ALL MANDATORY MARCHING DRILLS

among the citizens are all now torn asunder and also their children are all transformed into simple articles of commerce and instruments of labour. But you citizens would rather introduce a community of women screams to the w hole societ y of general citizens in loud chorus. The general citizen now sees in his wife an instrument of production. He hears that all the instruments of production are to be exploited in common and naturally can come to no other conclusion than that the lot of being common to all will likewise fall to the women. He has not even a suspicion that the real point is to do away with the new status of women as mere instruments of production. For the rest nothing is more ridiculous than the vir tuous indignation of our general citizens at th e la rg e ma in c o m m unit y of women which they pretend is to be openly and officially established by the Unifists for good.

CITIZEN MANUAL UNIFINE ///

YOUNG CITIZENS Unifine bears no need to introduce the communit y of children; it has existed almost from the beggining of time. Our general citizens are not content with having the wives and daughters of their citizens at their disposal not to speak of common prostitutes take on but the greatest pleasure in full on seducing each otherâ&#x20AC;&#x2122;s wives. The general citizens marriage is only in reality a system of all wives in common and thus at the most, what the Unifists might possibly be reproached with is that they the Unifistic general citizens want all the advantages of modern Unified conditions without all the struggles and dangers necessarily resulting therefrom.

IN ORDER TO PREPARE YOUNG CITIZENS FOR THE FUTURE, WE HAVE CREATED SPACE FOR THEM TO GROW. IN THESE WAREHOUSES, EACH YOUNG CITIZEN IS EQUIPED WITH A BALL TO PLAY WITH. ANY SORT OF ACTIVITY THAT WOULD SPARK CREATIVITY IN A YOUNG CITIZEN IS STRICTLY PROHIBITED.

T hey desire the existing state of society minus its revolutionary and disintegrating elements. They now wish for a general citizen without a citizen. The new general citizen naturally conceives the world in which it is supreme to be the best; and general citizens Unifism develops this uncomfortable conception into various more or less complete systems. In re quiring th e citize n to c arr y out such a system a nd thereby to march on straight way into the unified motherland, it but requires in realit y that the citizen

>>> T H E E Q U I L I B R I U M O F H A P P I N E S S

ONE SIZE DOES NOT FIT

ALL

should remain within all the bounds of existing society, but should cast away all its hateful ideas concerning the general citizen. A second and more practical but less systematic form of this Unifism sought to depreciate every revolutionary movement in the eyes of the new working class by showing that no mere political reform but only a change in the material conditions of existence. Economic relations could be of any advantage to them. By changes in the material conditions of existence this form of Unifism however by no means understands abolition of the general citizens relations of production an abolition that can be effected only by a revolution but administrative reforms based on the continued existence of these relations reforms, therefore that in no respect af fect the relations bet ween capital and labor. But at the best lessen the cost and simplif y the administrative work of general citizens government. General citizens Unifism attains adequate expression, when, and only when, it becomes a mere figure of everyday speech.

WHEN

ED N I T S E D

E V E RY

ON E IS

AP BE H TO

TIF

A IC I

, NS

AP UR

E EX

O PL

E S

ce e fi rs t p la th e sa m g in th e one on te re st in ry in e v d e rl e o av e th is w n se to h e h at m ad e s n o se re f lec t with ev g th . W It m a k rm s, an d th en w a v e le n on e es ow n te on e lif e rv se ab le to ob On

liz

â&#x20AC;&#x2122;r e

lav

c ie

t ys

les

ula

t io

,Y o

MASS PRODUCTION NOTES PG 08

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 09

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 10

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 11

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 12

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 13

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 14

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 15

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 16

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 17

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 18

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 19

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 20

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 21

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 22

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 23

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 24

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 25

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 26

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 27

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 28

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 29

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

PG 30

Match red with black and an overall dull varnish. 40% screen of red across both of the spreads, two hits of match silver and a 60% screen on small type.

PG 31

4/c process, match red, match silver, overall dull varnish on both spreads, two hits of silver, and an overall dull varnish.

PG 32

Match red and match ivory with an overall dull varnish. Two hits of match silver and an overall dull varnish.

PG 33

4/c plus spot gloss varnish on arrows and a spot dull varnish across the background, with two hits of match blue and an overall dull varnish.

OTHER VAST PAPER LINES publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia altima altima altima altima altima altima altima

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia publishingutopia

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima

c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho c15litho

altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima altima

altima altima altima altima altima altima altima altima altima altima altima altima altima

curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection curiouscollectioncuriouscollection utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital

utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital

utopiadigital utopiadigital utopiadigital utopiadigital utopiadigital

COLOPHON DESIGNER_Beau Monroe INSTRUCTOR_ Ariel Grey COURSE_Typography 3 PROJECT_Utopia Paper Promotion T YPEFACES_Blender Pro Bold, Blender Pro Book, Swiss 721 Light, Swiss 721 Book, Perpetua Regular, Perpetua Italic, Perpetua Bold, Perpetua Small Caps PHOTOGR APHY_Beau Monroe & Steven Wishnack ILLUSTR ATION_Beau Monroe PAPER_Red River 60 lb. Premium Matte Plus BINDING_Perfect bound by California Office