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V I S U A L S TA N D A R D S
VOLUMES V O L : 01 >
ABOUT DONUT BOY
VOL :02 >
THE REVIVAL
VOL :03 >
A FRE SH BATCH
VOL :04 >
THE TYPE & FEEL
VOL :05 >
LISTEN UP
VOL :06 >
DONUT BOUTIQUE
V O L : 01
ABOUT DONUT BOY D O NU T B OY REC O RD IN G S
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Pushing the boundaries of art & music by fostering creativity & experimentation throughout every project.
VOL . 01
TIMELINE 1997: Founded by legendary producer J-Dilla (James Yancey) Formed the hip-hop group “Slum Village” Released “The Look of Love” single Released “Fat Cat” ep Released cult classic record “Fan-Tas-Tic (vol. 1)”
1998:
J-Dilla decided to release his music on other labels instead
2006: J-Dilla dies from cardiac arrest Feb 10 2009: Talk of bringing back label run by J-Dilla’s mother
SOME HISTORY Donut Boy Recordings created a small handful of quality hip-hop and soul records. The label housed the most enviable roster of independent musicians in the hip-hop and soul world, and fostered creativity and experimentation throughout every project. The label created music for independent music and art lovers, simply out of love for music, craft, and independent culture.
VOL . 01
VOL :02
THE REVIVAL D O NU T B OY REC O RD IN G S
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REVIVAL PROCESS In order to revive and re-establish Donut Boy Recordings, there will be a few key changes made to the label. Along with quality music, there will also be limited edition artwork and clothing released by the label. The label will expand its range and go on to target indy music lovers of all walks (not just hip-hop lovers). A new color palette with a vintage edge will be employed. In order to reflect the craftiness and experimentation of the music, the look and feel of the labels products will be more refined in terms of artistry and design. The overall feel of the brand will be less “hood�, but still retain a raw and authentic edge.
VOL . 02
STALE DONUTS This is where Donut Boy was when it first started. It was raw, dirty, unrefined, and rough around the edges.
NEW INGREDIENTS Here is where the label will head. Still keeping its vintage edge, it will soar to new refined and artistic heights. It will target all indy music lovers, and people interested in fine design lifestyle.
VOL . 02
VOL :03
A FRE SH BATCH D O NU T B OY REC O RD IN G S
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VOL . 03
PMS BLACK U
PMS 487 U
PMS 7500 U
RGB: 0, 0, 0
RGB: 81, 40, 4
RGB: 219, 193, 164
CMYK: 0, 0, 0, 100
CMYK: 38, 81, 97, 57
CMYK: 11, 24, 35, 0
HEX: 51, 28, 04
HEX: 51, 28, 04
HEX: DB, C1, A4
THREE FLAVORS There are only three basic colors used in the Donut Boy system. Brown is the primary color for the logo. Light brown is used when the logo needs to be reversed out. And Black is employed for one color printing.
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CLEAR-SPACE (ALL SIDES) = 2X MAIN CIRCLE HEIGHT = 15.5X MAIN CIRCLE WIDTH = 15.5X “RECORDINGS” BAR WIDTH = 19X “RECORDINGS” BAR HEIGHT = 4.5X “RECORDINGS” HEIGHT = 2.2X
VOL . 03
RECORDINGS
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ALTERNATIVES Here are the alternate versions of the Donut Boy identity. There are a total of four different layouts, enabling the brand to be applied nicely to whatever it needs to, however it needs to.
D o n ut B o y
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RECORDs
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POISONED BATTER This is what not to do with your batch of logos. The images above are self explanatory, and should never be attempted.
VOL . 03
VOL :04
THE TYPE & FEEL D O NU T B OY REC O RD IN G S
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HELLENIC WIDE Used primarily for headlines. ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 # ! @ $ % & ?
Clarendon Light Used primarily for body copy. A BC DEF GH I J K L M NOPQ R ST U V W X YZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 9 #! @ $ % & ?
Trade Gothic Medium Used primarily for informational typography. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ab cdefghijklmnopqr s tuv w x y z 0 1 2 3 4 5 6 7 8 9 # ! @ $ % & ?
VOL . 04
VOL :05
LISTEN UP D O NU T B OY REC O RD IN G S
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DONUT EARS The die hard music lover is very particular in what kind of headphones they use. Everything from aesthetic design to sound engineering is carefully examined before a pair is decided on. Donut Boy will now be releasing a line of their own refined headphones. With top-notch quality audio and a beautiful vintage design, these tasty delights are sure to please music lovers the world over.
VOL . 05
VOL :06
DONUT BOUTIQUE D O NU T B OY REC O RD IN G S
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MORE FRESH GOODS Since the brand is targeting not only music lovers, but art and design lovers as well, it will be opening up a boutique / gallery in the heart of downtown San Francisco. Rare records, limited-edition design toys and prints, and a small clothing line will be available for sale (and for drooling over). The location will also host exclusive art and music shows regularly.
VOL . 06
INGREDIENTS DE S I GN E R _ B e au M on r o e I N S T RUC T OR _ M ich a el S a i n at o C OU R S E _ Ident it y 1 P R O J E C T_ D onut B oy R e c or d i n g s T Y P E FAC E S _T r a de G ot h ic, H el len ic Wid e, C l a r endon L i ght C OL OR S _ P M S Bl a ck U, P M S 4 87 U, P M S 75 0 0U P HO T O GR A P H Y_ B e au M on r o e & F l ick r PA P E R _ E p s on P r em iu m P r e s ent at ion, Ne en a h C l a s s ic L a id P e pp er e d Br on z e 8 0 l b. BI N DI NG _Wi r e - O, Blue P r i nt S er v ic e s