8 minute read
Industry News
Scottish barber joins OSMO team
OSMO has announced barber Kyle Ross as new Brand Ambassador for the professional hair brand.
Having worked in hairdressing for 15 years and for eight years in barbering, Kyle opened his first shop, Sovereign Grooming, in Aberdeen in 2016 and a second in Edinburgh in 2020. The Sovereign Grooming Academy opened in Edinburgh in 2022.
Kyle’s career has also seen him assist at London, Paris and Milan fashion shows.
Commenting on joining OSMO, Kyle Ross says:
“OSMO has so many products to ensure our clients can have the ideal product for at-home styling and that’s very important to me. It’s going to be an exciting journey working closely with the OSMO team during my ambassadorship role.”
OSMO: www.osmo.uk.com
Revlon appoints new Global Brand Ambassador
Madelyn Cline has been named as the new face of Revlon.
As Revlon Global Brand Ambassador, the 26-year-old actor will feature across the brand’s full marketing mix including global campaigns and on in-store displays.
Commenting on her latest role, Madelyn Cline says:
“I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them.
”Martine Williamson, Chief Marketing Officer at Revlon, adds:
“At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration. Whether it’s through her on-screen roles or in hereveryday life, Madelyn personifies our mission of livingboldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”
Revlon: www.revlon.co.uk
Bouclème hosts curly hair masterclass
British hair care brand Bouclème recently held a curl masterclass at beauty co-working space Hunter Collective in London.
Attracting hair professionals from as far as Switzerland and Norway as well as the UK, the event featured interactive demonstrations by Bouclème’s curl specialists, Abena Pilsbury and Laura Murphy. In addition, Bouclème’s founder Michele Scott-Lynch hosted a brand Q&A and business advice session.
Commenting on the masterclass, Michele Scott Lynch says:
“We are thrilled to have hosted such a successful curl training event, bringing together professionals from the UK and the EU to share knowledge and celebrate the beauty of curls. Our commitment to curl education is at the heart of our brand, and events like these play a key role in empowering salons and stylists to better serve their curly-haired clients.”
Bouclème: www.boucleme.co.uk
Online platform for aspiring MUAs launches
A new digital platform has launched to support aspiring and current make-up artists to encourage education and career development.
Behind Beauty connects early-stage make-up artists with top professionals through a series of masterclasses covering Bridal, TV/Film and Fashion looks. Plus dedicated career sessions will teach MUAs to navigate the industry and carve a successful career path.
The site will also partner with professional brands to offer exclusive discounts on kit.
Commenting on the launch of Behind Beauty, founder Nadine Oei says:
“Despite the increase in transparency and skill sharing within the industry in the past years, I still found that there was a significant information gap between MUAs in the early stages of their careers and those who achieved long-term success. I am a strong believer in the power of knowledge and luckily I found exceptionally talented artists, who share my values and commitment to up-skill the next generation of MUAs.”
Behind Beauty: www.behind-beauty.com
Shared Beauty Secrets’ £15,000 anniversary giveaway!
To mark their 15th anniversary, Shared Beauty Secrets, UK distributor of Lava Shells, has given away £15,000 worth of self-heating products and treatments to members of the trade via an online draw.
Founded in 2009 by Clare Anderson, the company has since trained over 15,000 beauty therapists in their signature multisensorial massage techniques of Lava Shells, thermaBliss, Divine Touch and Sensory Sleep. Sensory Retreats, launched in 2019, extends the guest spa experience in the treatment room with a range of retail products including self-heating eye masks.
Commenting Clare Anderson (pictured) says:
“Over the past 15 years we have been on an incredible journey. Our success would not have been possible without the unwavering support of our trade and professional spa clients - it amazes me that over 1 million Lava Shells massages have been performed to date…As we look back at the growth and developments that we’ve made over the years, we are filled with gratitude and pride and look forward to supporting our partners in 2024 and beyond.”
Shared Beauty Secrets: www.sharedbeautysecrets.com
Wednesday star joins Lancôme
Joy Sunday has been named as a new Global Ambassador for cosmetics brand Lancôme.
The Nigerian-American actress, producer and director has most recently portrayed Bianca Barclay in Netflix’s Wednesday
Commenting on her new role, Joy Sunday says:
“Lancôme has always been a brand that I have admired for its commitment to empowering women and inspiring us to be the best versions of ourselves. I believe these values are crucial in today’s world, and I am proud to represent and collaborate with a brand that shares my beliefs.”
Francoise Lehmann, Lancôme Global Brand President, adds:
“We are honoured to welcome Joy to the Lancôme family. Her exceptional talent, unwavering passion, and fresh and young energy are truly inspiring.”
Lancôme: www.lancome.co.uk
Lynton reveal nationwide roadshow to mark 30th year
As they celebrate their 30th anniversary, aesthetic technology experts Lynton have announced a nationwide roadshow will take place in March.
The Lynton Roadshow invites salon and clinic owners to an immersive experience to see live demonstrations of Lynton devices. In addition, industry-leading speakers will deliver insights into the latest trends, best practices and the transformative potential of cutting-edge aesthetic technologies. Attendees will also have the chance to get hands-on with multiple devices.
The Lynton Roadshow will visit Manchester, London, Bristol, Birmingham, York and Edinburgh.
Lynton: www.lynton.co.uk
L’Oréal makes investment in water-saving tech
Following the successful launch of the L’Oréal Professionnel Water Saver by Gjosa showerhead (pictured), L’Oréal is set to acquire outstanding shares in the water fractioning technology firm Gjosa. Since 2023, the sustainable showerhead has been installed into in excess of 10,000 professional hair salons across Europe and the Middle East, enabling salons to reduce water consumption at the backbar by up to 69%. So far, the device has helped to save more than 182 million litres of water, equivalent to 72 Olympic-sized swimming pools. L’Oréal Professionnel plans to continue this roll-out to over 200,000 salons worldwide in the coming years.
L’Oréal first made a minority investment in Gjosa in 2021 through its corporate venture capital fund, BOLD (Business Opportunities for L’Oréal Development). This acquisition will enable further innovation and enable Gjosa to scale up uses of its water saving beauty technology.
L’Oréal Professionnel: www.lorealprofessionnel.com
Sydney Sweeney lands Kérastase role
Emmy nominated actor and producer Sydney Sweeney has been named as Global Brand Ambassador for Kérastase.
Rosa Carriço, Kérastase Global Brand President, explains why the hair brand chose Sydney for this role, saying:
“I was drawn to Sydney’s warmth and magnetism both on and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests. She speaks to her communities with passion, focus and a sense of humour that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey.”
Sydney Sweeney adds:
“For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic. I’m excited to show you what we’ve been up to.”
Kérastase: www.kerastase.co.uk
Phorest hosts 8th global Salon Owners Summit
Around 600 delegates from across the globe gathered in Dublin in January as Phorest Salon Software hosted its 8th annual Salon Owners Summit in partnership with colour management software brand Vish. Dedicated to the hair, beauty and mediaesthetic industries, the two-day event brought together a diverse group of speakers, including Founder of WAH Nails Sharmadean Reid, MBE, to discuss the latest trends and opportunities.
In addition, delegates attended workshops covering Social Media, Phorest Software Development, Medi-Aesthetics Software Developments, the Art of Getting Things Done, Salon Sustainability Solutions and Tipping Legislation Insights.
Phorest founder and CEO Ronan Perceval comments:
“The Salon Owners Summit represents everything we are truly passionate about at Phorest and reinforces why I fell in love with this industry 20 years ago. To have our customers, partners, and industry speakers in one room, celebrating, sharing, and networking together is electric.”
Phorest Salon Owners Summit: www.salonownersummit.com
