3 minute read
What’s New in Hair
L’Oréal develops infrared powered hairdryer
L’Oréal has revealed its latest innovation in professional tools, the AirLight Pro. Developed with tech firm Zuvi and a team of scientists and hairdressers, the AirLight Pro uses a combination of Zuvi’s patented LightCare™ infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands.
AirLight Pro is equipped with a 17-blade, highspeed motor and patented infrared technology powered by tungsten–halogen bulbs.
Compared to naturally dried hair, the AirLight Pro delivers up to 33% more hydrated hair and up to 59% visually smoother hair with faster drying times based on feedback from leading professional stylists. L’Oréal’s new device also delivers up to 31% less energy consumption compared to the leading premium hair dryers.
The AirLight Pro will be introduced through salon professional brand, L’Oréal Professionnel, in 2024 to both professionals and consumers.
L’Oréal Professionnel: www.lorealprofessionnel.com
Neäl & Wølf grows moisturising hair care line
Neäl & Wølf has expanded its Hydrate line of professional products with a new shampoo and conditioner developed with the need of stylists in mind.
The range adds intense moisture and shine to parched, dehydrated hair, with the two new products joining the frizzreducing Hydrate Intense Moisture Mask launched in 2023.
The new Hydrate Moisture Shampoo is formulated with Betaine, Argan oil, Panthenol and Shea Butter extract for their intensive hydrating properties, whilst Hydrate Moisture Conditioner nourishes with Shea Butter, Avocado oil, Jojoba seed oil and Argan oil.
Suitable for all hair types and colours, new Hydrate Moisture Shampoo and Conditioner are available individually as well as part of the Neäl & Wølf’s Nourish & Restore Backwash Duo.
Neäl & Wølf: www.nealandwolf.com
Creative talent showcased at HairCon 2024
Hair industry event HairCon will host internationally renowned creative event Noise as part of its weekend highlights, it has been announced.
HairCon takes place at the O2 Victoria Warehouse in Manchester from 22nd to 24th June.
Artists announced to appear include Adam Reed, Jack & The Wolfe, Sally & Jamie Brooks, Heffy, Lisa Farrall, Josh Lamonica, John Vial, Beverly C, Jordanna Cobella, Robert Eaton, Desmond Murray, Ashleigh Hodges, Andrew Barton, Karoliina Saunders, Errol Douglas, Michelle Griffin, Simon Shaw, Dean Gleeson, Colin McAndrew, Alan Beak and Cal Newsome.
Created by Richard Ashforth, Creative Director and co-founder of Saco, Noise originated in 2012 to showcase some of the best creative talent in hairdressing, fashion and art. It has been held in venues across the globe including Tokyo, London and Los Angeles. Richard is now bringing the showcase to Manchester.
HairCon 2024 is supported by the Fellowship for British Hairdressing and leading brands including Great Lengths, yuv®, Diva, Design Essentials, Phorest, Ergo, Calligraphy Cut, DENSE, Novo Cabelo, Vagaro and Zen.
HairCon: www.haircon.co.uk
Brad Mondo formulates humidity defence spray
A new anti-frizz spray has been developed by XMONDO Hair, the brand founded by professional hairstylist Brad Mondo.
Super Gloss Ultra Frizz Defense Spray is part of XMONDO Hair’s Super Gloss Collection and has been formulated to deliver smooth, glossy, humidity-resistant hair that can last up to three washes.
The spray features heat-activated Humishield Technology to create an invisible barrier around each hair strand to defend against frizz, Pro-Vitamin B5 to plump hair and enhance shine and Sorbitol to condition.
Brand founder and XMONDO Hair’s CEO Brad Mondo, says:
“Traditional frizz control products fall short on delivering long-lasting results. We want our consumers to achieve salon quality hair care with an advanced anti frizz treatment that ensures continuous radiance with noticeable difference.”
XMONDO Hair: www.xmondohair.com