ABT Members’ News

Sweet Squared acquires brands from Louella Belle

Sweet Squared are taking over the distribution, customer support and education in the UK and Ireland for professional manicure and pedicure brands Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle.

Founded by the late Lisa Crook, Louella Bella has long operated as a key distributor within the sector. The company, run today by Lisa’s sons Jamie and Darren Crook, will now focus on other new opportunities.

Commenting on the acquisition, Samual Sweet, co-founder of Sweet Squared, says:

“We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands.

“We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect.”

Sweet Squared: www.sweetsquared.com

Louella Belle: www.louellabelle.co.uk

Your invitation to enter Scratch Stars Awards 2024!

Don’t miss your chance to enter this year’s Scratch Stars Awards, with entry open until 10th March.

ABT is proud to once again be supporting this annual celebration of all things nails, sponsoring the Nail & Beauty Salon of the Year and Educator of the Year categories.

Launched in 2012 by Scratch magazine, the awards recognise the talents of the creatives and businesses within the UK and Irish nail sectors. Categories cover everything from nail skills through to business, social media talents and training.

Scratch Stars Awards 2024 finalists will be announced on 15th April. Representatives of each sponsor, including ABT, will then be invited to assist in the judging process. Winners will be announced at the annual Scratch Stars Party in London on 21st July.

Commenting on supporting the Scratch Stars Awards, Amelia Black, ABT’s Brand Manager, says:

“We are thrilled to be sponsoring two categories at the Scratch Stars Awards 2024. Supporting this industry-leading event further cements our ongoing long-term partnership with Scratch magazine and enables us to recognise the industry-leaders who are paving the way for the next generation of nail techs, salon owners and educators.”

Get your entry in by 10th March 2024 to be in with a chance of winning – good luck!

Scratch Stars Awards: www.scratchmagazine.co.uk/scratchstars

Skinbreeze commits to tree planting initiative

CACI International is pledging to plant 10 trees in the business’ name for every Skinbreeze system purchased.

Sister to the CACI brand, Skinbreeze offers instant skin rejuvenation with six technologies in one system including Orbital Dermabrasion, Neon Plasma, O3 Ozone Therapy, O2 Infusion, O2 Spray and LED Light Therapy.

Skinbreeze treatments can be tailored to tackle common concerns including lines and wrinkles, pigmentation, sun damage, scar tissue, active acne, dehydrated skin, lymphatic drainage, skin redness and inflammation.

Skinbreeze training with CACI International is accredited by ABT.

Skinbreeze: www.skinbreeze.co.uk

Mystic Nails appoints Scottish sub-distributor

Rebecca Orme, who runs a number of ABT Accredited nail courses, has appointed a Scottish sub-distributor for her range of Mystic Nails professional products.

Barbara McDermott, who has a salon in Denny, Stirlingshire, will work in partnership with Rebecca and the Mystic Nails UK distribution team, allowing products to be more easily accessible to nail pros across the country.

Commenting, Rebecca Orme says:

“Barbara has been a loyal Mystic Nails customer for a couple of years now and I know [she] is passionate about the products she uses and the fact that she has tried so many brands in the past is a real testament to the supreme quality and safe formulation of the MN products.”

Nail tech Barbara (pictured) switched to Mystic Nails products after she experienced allergic reactions to other brands. Becoming a sub-distributor for the brand offers her the opportunity to develop her career in nails further.

A new e-commerce site is currently in development.

A number of Rebecca Orme’s face-to-face acrylic nail courses are ABT accredited, whilst the E-filing for Beginners course is ABT accredited for online delivery.

Rebecca Orme Nail Pro: www.rebeccaorme.co.uk

Mystic Nails Scotland: www.instagram.com/beauty_nailsbybarbi