....................................................................................................................................................... ABT Members’ News
ABT Members’ News Your invitation to enter Scratch Stars Awards 2024! Don’t miss your chance to enter this year’s Scratch Stars Awards, with entry open until 10th March. ABT is proud to once again be supporting this annual celebration of all things nails, sponsoring the Nail & Beauty Salon of the Year and Educator of the Year categories. Launched in 2012 by Scratch magazine, the awards recognise the talents of the creatives and businesses within the UK and Irish nail sectors. Categories cover everything from nail skills through to business, social media talents and training.
Samantha and Samuel Sweet, founders of Sweet Squared.
Sweet Squared acquires brands from Louella Belle Sweet Squared are taking over the distribution, customer support and education in the UK and Ireland for professional manicure and pedicure brands Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle.
Scratch Stars Awards 2024 finalists will be announced on 15th April. Representatives of each sponsor, including ABT, will then be invited to assist in the judging process. Winners will be announced at the annual Scratch Stars Party in London on 21st July. Commenting on supporting the Scratch Stars Awards, Amelia Black, ABT’s Brand Manager, says:
“We are thrilled to be sponsoring two categories at the Scratch Stars Awards 2024. Supporting this industry-leading event further cements our ongoing Founded by the late Lisa Crook, Louella Bella has long operated as a key distributor within the long-term partnership with Scratch magazine and enables us to recognise the industry-leaders who are sector. The company, run today by Lisa’s sons Jamie and Darren Crook, will now focus on other paving the way for the next generation of nail techs, salon owners and educators.” new opportunities. Commenting on the acquisition, Samual Sweet, Get your entry in by 10th March 2024 to be in with a chance of winning – good luck! co-founder of Sweet Squared, says: Scratch Stars Awards: “We are a company founded for and dedicated www.scratchmagazine.co.uk/scratchstars to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands. “We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect.” Sweet Squared: www.sweetsquared.com Louella Belle: www.louellabelle.co.uk
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