Beauty & Hairdressing June / July 2024 Issue 15

Membership Helpline

We are open for business so if you have any queries regarding delivery of our services please do not hesitate to contact us on 01789 773573 or live chat at www.abtinsurance.co.uk or email info@abtinsurance.co.uk

We are ‘In Touch’ with you through, Beautyandhairdressing.co.uk ABT’s unique membership website that delivers up to date Beauty, Hairdressing, Industry and Lifestyle news. With our designated member area offering tailored benefits, discount and unique content. We are keeping you up to date with ABT’s stance on industry topics as they happen such as, patch testing. The Importance of Consultation Cards, Salon Safety, plus much more with step by step guides to the latest nail trends and products that are available for the season, as well as expert advice if you are looking to diversify your treatment menu.

Our office is open Monday to Friday, 9am – 5pm and we look forward to helping you.

Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

Personalised Membership Portal

Your very own personalised membership portal where you can climb from blue to beyond and earn points and rewards along the way. A safe place where you can check your insurance details and documentation and it is here you can utilise our ‘Find the Nearest’ marketing tools as well.

34 The Power of Collaboration

Rebecca Attle explains how to maximise client results by partnering with a Nutritional Therapist.

38

A Golden Future

It’s changing times for sunless tan with the launch of these Tan X Skincare hybrids.

42

Becoming Your Own Beauty ‘Influencer’

Marie-Louise Coster on using videocontent to keep your salon relevant.

45 For Foot’s Sake

If your foot care options are feeling a little last year, revive your services with our round-up of Pedi products and tools.

48 Stepping Out of The Salon

Katie Godfrey explains why as a salon owner, you should be working on your business, not in it.

53 Summer Lovin’!

Self-expression, romance and carefree days inspire this season’s nail colour trends.

56

Embracing Mindfulness

In the second part of our series looking at your own self-care, Ayurvedic expert Shalin Balasuriya highlights the benefits of Mindfulness.

58 Using Pinterest for Your Hair & Beauty Business

Alicia Humphreys explores the untapped potential of Pinterest as a marketing tool for salons.

70

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk

Publisher Dave Horton dave@abtinsurance.co.uk

Editorial Melissa Dennis melissa@abtinsurance.co.uk

Design Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

Shaun Peaty shaun@abtinsurance.co.uk 01789 336888 07837 206218

Marketing

Amelia Black amelia@abtinsurance.co.uk

Ella Figgitt ella@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

Follow us at

ABT Membership & Insurance www.abtinsurance.co.uk info@abtinsurance.co.uk Facebook.com/ AssociatedBeautyInsurance Instagram.com/abtinsurance Twitter.com/abt_insurance

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS

Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.

Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

From the Editor

Summertime is finally here, after what seems like a never-ending winter and non-existent spring. There’s definitely something about longer days, brighter skies and rising temperatures that brightens the mood.

With that in mind, this issue has a distinctly summery theme as we showcase what’s new for the season, how you can maximise on seasonal treatments including sunless tanningand pedicures, and look at the most popular styling for hair.

Plus, we’ll visit our second instalment of our All About You series, with Ayurvedic expert Shalin Balasuriya highlighting how mindfulness can help you meet the demands that come with being a busy beauty or hair professional.

We’ve got a packed schedule of events this summer, with the ABT and Beauty & Hairdressing teams looking forward to exhibiting at the first Professional Beauty & Hair Glasgow event, which takes place in June. We love meeting our Scottish members, so please do come along and say hello, claim your free ABT Goody Bag and take advantage of more of your ABT Membership benefits. Use this exclusive ABT link (bit.ly/ABT-at-PBGlasgow) to claim your free show tickets.

Also in June you’ll see us at this year’s Glitterbels DreamFest event in Manchester featuring the Nail Boss Awards 2024, and we’ll be getting ourhit of creativity by visiting HairCon 2024 and Barber Connect!

Plus, ABT is delighted to be sponsoring two categories at the Scratch Stars Awards 2024: Nail & Beauty Salon of the Year and Educator of the Year. We’re so looking forward to celebrating the winners at the Scratch Stars Party in London this July – do come and join us if you can!

Keep an eye on our socials (@abtinsurance) as we share the highlights of these events so you can enjoy the vibe even if you’re not able to make it yourself, and check out our next issue fora full round-up.

Whilst I head off to pack my suitcase, I do hope you enjoy this issue and remember to visit BeautyandHairdressing. co.uk for your daily beauty and hair news round-up.

Best wishes,

Melissa Dennis Editor

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.

A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.

With 15 years in providing excellence in gel innovation, we believe education and training is the number one priority.

WE EDUCATE . CREATE . INNOVATE .

Over 200 shades across 3 colour systems

Nail systems to suit every client

Lifelong mentor program from the start of your nail journey

Education for every skill level as you progress in your career

Made in the USA & fully EU compliant

Email:

ABT Members’ News

London College of Beauty Therapy changes ownership

The London College of Beauty Therapy (LCBT) has been acquired by the Fashion Retail Academy (FRA).

Established in 1995, LCBT provides fully funded courses for students aged 16-19 in areas such as beauty therapy, hair, make-up and aesthetics including a number of ABT Accredited courses covering waxing, lash and brow treatments, spray tanning and hair extensions.

The LCBT will retain its individual identity and remain in its central London location. The acquisition will enable the college to benefit from becoming part of a new charity, Education for Industry (EFI) Group, to support the FRA and LCBT’s future growth and expansion.

The FRA’s CEO, Lee Lucas, will become CEO of EFI Group, the FRA and LCBT, whilst former LCBT CEO, Christianne Cavaliere de Moncayo, departs.

London College of Beauty Therapy: lcbt.co.uk

RevitaLash share founder’s moving story at discovery day

ABT and Beauty & Hairdressing were delighted to join RevitaLash Cosmetics for Afternoon Tea at Claridge’s Hotel in London recently.

Hosted by Lori Jacobus, RevitaLash Cosmetics’ President and Global CMO, the event gave the brand the opportunity to share the moving story of the creation of the original RevitaLash serum and future plans for the brand’s lash, brow and volumising hair products.

Addressing attendees, Lori Jacobus explained how Revitalash Cosmetics was founded almost 18 years ago by Dr Michael Brinkenhoff and his wife, Gail Brinkenhoff, after she was diagnosed with an aggressive form of breast cancer. Dr Brinkenhoff, an Ophthalmologist, formulated a serum that helped Gail’s lashes look and feel healthier whilst she underwent treatment.

“The emotional impact of losing your beauty assets is tremendously traumatic for the women who deal with this disease,” emphasised Lori.

Gail underwent breast cancer treatment for more than 25 years until she sadly passed away in 2013.

With RevitaLash Cosmetics still a family company, the brand continues to support breast cancer patients in Gail’s name through their Eternally Pink initiative.

We look forward to sharing exciting developments for RevitaLash Cosmetics over the coming months, available now in the UK through Harpar Grace International.

Harpar Grace International: harpargrace.com

Katie Godfrey shares business know-how

Beauty & Hairdressing contributor and ABT Accredited Educator, Katie Godfrey, shared her salon marketing tips at a recent Mastermind event.

Held at Rushton Hall in Northamptonshire, the event was all about marketing within your business and gave attendees the opportunity to exchange ideas and experiences as well as tap into Katie’s vast knowledge.

Guest speaker Ell from SAS-Productions shared their insights into the use of video in marketing and social media and how to create effective video content.

The event was sponsored by Phorest Software, with a representative highlighting the power of reconnecting with your past clients, the importance of Google Reviews and email marketing.

Commenting on the Mastermind event, Katie Godfrey told us:

“I always think events are special to attend. As business owners it can be so lonely. We spend the days with our clients, but there is no one to talk about business too and our daily struggles. To be able to all come together in a room, have that likeminded mindset, and share our experiences is something that nothing else can beat.

“The room was buzzing, everyone learnt so much to implement into their businesses and they walked away with a full marketing strategy. So excited to see everyone action everything.”

Katie also used the event to launch two new Mastermind programmes, The Growth Mastermind and The Scale Mastermind, where she will share even more of her tips to grow and scale up beauty businesses.

Katie Godfrey: kgbusinessmentor.com

If you need a lift, trust CACI!

If you ‘need a lift’ in London, then hop into one of the London taxi cabs sponsored by CACI.

The brand’s ‘Need A Lift’ viral marketing campaign reached an audience of over 6,000 viewers when it was launched in May.

CACI offer a range of advanced anti-ageing treatments and devices, and their training is ABT Accredited

Commenting, Dean Nathanson, CACI’s Managing Director, says:

“We’re encouraging businesses and their clients to get on board with CACI, the UK’s leading aesthetic brand, providing beauty businesses and their clients with the lift they need. What better way to pique interest for our British brand than with an iconic London cab.”

And don’t worry if you’re not based in London, CACI’s ‘Need A Lift’ campaign is coming to a city near you…

CACI: cacibeauty.com

Massage academy celebrates international success

Tatti Lashes founders inspire on the BBC

The amazing success of Tatti Lashes founders Charlotte Tiplady and Elliot Barton has been highlighted by the BBC as an inspiration when starting a business. The brand’s eyelash enhancement and brow training courses are ABT Accredited.

The short film, available on the BBC website, highlights how the best friends started Tatti Lashes after leaving school with few a GCSEs and started opening beauty salons together. Launched in 2017 as a side hustle, such is their phenomenal success that last year the Tatti Lashes brand had a turnover of £19m.

The Liverpool-based brand offers a range of luxury yet affordable eyelash enhancements that are worn by celebrities including the Kardashians, Nicki Minaj and Ariana Grande.

Watch the film on the Business pages of the BBC website. Tatti Lashes: tattilashes.com

Congratulations to students of Escape Reality Training Academy who achieved success at the International Massage Championships, held recently in Novi Sad, Serbia.

Representatives of the ABT Accredited Academy took a total of six Gold, four Silver and two Bronze medals along with two commendations for High Performance, including:

Simona Negrila (three Golds and one Bronze), Roxana Mihai (two Golds and one Silver), Gloria Drecin (one Silver), Rita Sainalic (one Silver), Elena Nica (High Performance), Marius Nicolai (High Performance), Silviu Petru Bratu (one Silver) and Mihai Topal (one Gold and one Bronze).

Simona Radu Morgan, Founder of Escape Reality Training Academy, told us:

“Today is a proud teacher moment for me again. I am so proud of my students and my heart fills with joy when I see them achieving their goals…

Escape Reality Training Academy it is a multiple award winning academy getting more and more international recognition.”

Escape Reality Training Academy: escaperealitybeautyandholistic.com

Industry News

Founder buys back Vita Liberata tan brand

Self-tan brand Vita Liberata has been bought back by its original founder, Alyson Hogg.

Alyson, from County Antrim, Northern Ireland, launched Vita Liberata in 2003 as the world’s first clean and odourless self-tan product. The brand was purchased by Crown Laboratories in 2018, when retail sales were circa £50m.

Prior to selling the Vita Liberata brand, Alyson Hogg was twice awarded the Queen’s Award for Export and honoured with an MBE for Services to Industry in 2018.

In this new era for the business, she aims to address the preconceived low expectations that consumers have of some self-tan products.

Alyson Hogg explains:

“I’m back in business to lead Vita Liberata and transform the self-tan category’s reputation.

“The category is growing thanks to science and innovation, yet its market penetration remains under 10%. I believe a major reason penetration is so low is the ridicule the category is often subjected to, which keeps shoppers away from the self-tan aisle.”

Vita Liberata: vitaliberata.com

Kevin.Murphy Roadshow sets off on summer tour

The Kevin.Murphy team is set to embark on a nationwide roadshow this summer, promising to redefine hairdressing standards through a series of educational events.

The Kevin.Murphy Roadshow will showcase talent, renowned influencers and educators in an immersive experience with live demonstrations and educational sessions.

Sessions include Birmingham (1st July) featuring stylist and educator Amber Rose Eaton, Bristol (8th July) with men’s groomer and international educator Charlie Cullen, Manchester (15th July) featuring colour specialist Lucy Kew and London (5th August) with the ‘Queen of the Blondes’ Suzi Angelina.

Tickets are available now and include complimentary drinks, canapés and live DJ sets.

Sweet Squared: sweetsquared.com / kevinmurphystore.com

British Beauty Council launches diversity census

In order to understand diversity within the UK beauty industry, the British Beauty Council has launched The Beauty Census to uncover its true make-up as part of their ‘A Beauty Industry That Looks Like You’ campaign.

According to the British Beauty Council’s Value of Beauty report, the British beauty industry employs more than 500,000 people made up of 80% females. The Beauty Census aims to uncover all areas of inclusivity, education, equity and accessibility by surveying beauty industry workers and consumers, collecting data from business and consumer groups.

The British Beauty Council is collaborating with multi-discipline creative house, Spring Studios, who have created the ‘A Beauty Industry That Looks Like You’ campaign. It features Ateh Jewel, cosmetic brand founder and diversity advocate; Dianna Tieu, Managing Director of L’Occitane UK and Ireland; and make-up artist Jack Oliver.

The campaign will run until 26th July, with results compiled and presented at British Beauty Week in October.

British Beauty Council: britishbeautycouncil.com

Chatbot developed to reply to salon reviews

Salon review platform Salonspy has introduced a personalised response function utilising Artificial Intelligence (AI) to ensure that all salon reviews, positive and negative, receive an automated, authentic response in keeping with a business’ tone of voice.

Salonspy takes real-time insights from client feedback enabling salon owners to gather client reviews to enhance the customer experience.

In developing the new ‘reply.with.ai’ function, the team has ‘trained’ GPT-4, an AI ‘chatbot’ similar to Chat GPT, on how to reply to salon reviews to ensure a service that is both personalised to the salon and written for SEO optimisation.

The platform integrates with existing salon software providers, automatically requesting reviews from clients after their appointments via text message.

Salonspy: salonspy.com

Galgorm launches own brand skin & haircare

Galgorm Collection has developed its own range of sensory skin and hair products for use at their flagship spa and other venus in County Antrim, Northern Ireland.

Named after the Irish word for ‘weir’, the Cora Collection takes inspiration from Galgorm’s location on the River Maine and was developed in partnership with the Natural Spa Factory.

The vegan range comprises shampoo, conditioner, hand wash, hand lotion and body wash formulated using botanicals such as Meadowfoam Seed Oil and Shea Butter.

Tara Moore, Head of Spa Operations at Galgorm Collection, comments:

“Our partnership with Natural Spa Factory is a commitment to responsible luxury. Aligned with our sustainability ethos, Cora’s cruelty-free formulations embrace bio-based surfactants, upcycled ingredients, and natural antioxidants. Cora not only revitalises one’s body and soul but also pays homage to the well-being of our planet.”

Galgorm Collection: galgorm.com

Telford stylist named Quif Ambassador

Stylist Brooke Evans has been appointed as the first Ambassador for vegan colour brand Quif Professional, describing it as “a dream come true”.

Brooke is owner of B.E Ironbridge near Telford, Shropshire. In her new role, she will work with Quif on the creative direction of the brand, delivering colour education, social content, photoshoots and events. Quif is available exclusively in the UK from Alan Howard Ltd.

Commenting on Brooke’s appointment, Jonathan Littler, Managing Director of Alan Howard, says:

“Brooke has been on our radar for a while, and we are so pleased to appoint her as the first Quif Ambassador. She is super talented and, alongside her team, a joy to work with. We have so many exciting plans for Quif so it’s going to be great to have her input to take the brand to the next level.”

Alan Howard Ltd: alanhoward.co.uk

RefectoCil name UK Head Trainers

Lisa Stone and Ruth Atkins have been appointed UK Head Trainers for lash and brow tint brand RefectoCil.

The pair were appointed thanks to their expertise in eyelash and eyebrow tinting and extensive knowledge of RefectoCil products and treatments.

With 20 years’ experience, Lisa Stone is a seasoned educator with an International Health & Beauty diploma in Beauty and Epilation. Ruth Atkins has been an educator for over a decade, and has gained CIDESCO, City & Guilds, ITEC and CIBTAC qualifications.

Commenting on their new roles, Sally Smith, RefectoCil Brand Manager, says:

“We are confident that Lisa and Ruth will excel in their roles as our UK RefectoCil Head Trainers. They know our brand exceptionally well already and their expertise, professionalism, and dedication make them invaluable assets to our team.”

Salon System: salonsystem.com/refectocil

Dermalogica appoints new General Manager for UK & Ireland

Cirsten Hannken has been named as Dermalogica’s new General Manager for the UK and Ireland, following the departure of Mark Hermann.

Previously holding the role of General Manager of Dermalogica Germany for the past seven years, Cirsten brings with her a deep knowledge of the brand along with strategic vision and professional and consumer market insights.

Mark Hermann has left the organisation to pursue travels with his family, having played a role in building the brand’s professional and retail partnerships over the last five years.

Sinead Dowling will continue in her role as General Manager Ireland and will report into Cirsten.

The brand also recently announced a partnership with The Belfry Hotel in Warwickshire to offer a range of professional skin services. Guests can now experience Dermalogica’s LuminFusion, Pro Skin 30 and Pro Skin 60 facials that combine enhanced technologies such as NanoInfusion, LED and microcurrent.

Dermalogica: pro.dermalogica.co.uk

Lynton announce collaboration to advance tech use

Aesthetic laser experts Lynton have appointed Dr Ifeoma Ejikeme as a Key Opinion Leader.

An internationally renowned medical consultant and skincare expert, Dr Ejikeme is Founder and Medical Director of Adonia Medical Clinic in London where she works with Lynton’s devices. She also holds two surgical patents and has authored numerous medical papers.

In her role as a Key Opinion Leader at Lynton, she will be instrumental in advancing the company’s utilisation of advanced laser technologies.

Commenting on her appointment, Dr Ifeoma Ejikeme says:

“Partnering with Lynton is a natural choice for me, as their dedication to advancing the field aligns perfectly with my own ethos of delivering the highest standard of care. Together, I’m confident we’ll continue to push the boundaries of aesthetic medicine and empower individuals to feel confident and comfortable in their own skin.”

Lynton: lynton.co.uk

Sarah Brown begins Fortnum & Mason residency

Facial Therapist Sarah Brown has announced a residency at Fortnum & Mason in London’s Piccadilly, offering the Fire & Ice Resurfacing Treatment.

Described as a ‘peel without the peeling’, the facial is delivered using isClinical Cosmeceuticals skincare products followed by LED light therapy with Déesse Pro’s new EOS-X device. As a result, the appearance of fine lines and breakouts is reduced, uneven skin tone addressed and the complexion left luminous.

Renowned as a ‘safe pair of hands’, Sarah Brown has worked with five-star establishments around the world treating high profile and celebrity clients focusing on skin health.

isClinical Cosmeceuticals and Déesse Pro products are distributed by Harpar Grace International.

Sarah Brown at Fortnum & Mason: fortnumandmason.com

Harpar Grace International: harpargrace.com

O&M reveals UK Brand Ambassador

O&M (Original & Mineral) has revealed Tia Lambourn as a UK Brand Ambassador and CØR. creator.

Owner of Bay Studios Hair salon in Derby, Tia has a following of over 100k followers on Instagram thanks to her blonding education and online education platform, The Blonding Bible.

Commenting on Tia Lambourn’s appointment, Gary Prigge, O&M Global Education Director, said:

“Tia’s remarkable talent, unwavering dedication to her craft and her want to educate the industry perfectly align with O&M’s ethos, and we are excited to embark on this journey together.”

Tia Lambourn adds:

“My love for high performance products and drive for sharing with others has led to this beautiful partnership which I’m so proud to be a part of. I’ve only ever wanted to deliver the best service I can to my clients and the most effective techniques to my classes, so with O&M’s clean colour focus and their passion for education, this is a match made in heaven. I’m proud to be able to play my small part in helping build that dream.”

O&M: originalmineral.co.uk

Déesse PRO host Monaco launch event

Déesse PRO offered a preview of their new EOS-X LED mask recently at the Aesthetic & Anti-Aging Medicine World Congress (AMWC) held in Monaco.

Distributed by Harpar Grace International, the professional-grade, FDA and medically cleared LED mask is used on the face and decollete to deliver multi-level bio stimulation through five clinically proven wavelengths. Treatments address skin concerns including ageing, acne, pigmentation and rosacea.

During the launch event, guests were offered customised LED light facials to demonstrate the benefits of Déesse PRO’s technology.

Lotti Tyson, Global Head of Brand at Déesse PRO, says:

“We were thrilled to unveil our latest launches and connect with industry professionals during AMWC. The Déesse PRO portfolio presents unparalleled integration and treatment pathways that are not only commercially advanced but indispensable for fulfilling the evolving needs of both our global practitioners and their patients.”

Harpar Grace International: harpargrace.com

Love Island star joins OSMO’s Ambassador roster

Former Love Island contestant Dale Mehmet has been named as OSMO’s latest Brand Ambassador.

Beginning his self-taught barbering career eight years ago and opening his own shop, Huncho Barbers, in Glasgow last year, Dale has a creative style favouring clipper work. In addition to running his barbershop and educating his team, Dale is also a model and appeared in Season 7 of ITV’s Love Island in 2021.

Commenting Dale Mehmet says:

“I’m constantly creating content for social media for my shop, and the OSMO team were excited by the work I was sharing and reached out. It was an organic step for us both to collaborate and I’m looking forward to working closer with the team on creating more social content with OSMO.”

OSMO: osmo.uk.com

Digitise your Consent Forms & stay compliant

Faces Consent is a new digital platform designed specifically for the beauty industry to manage client consent forms and streamline appointment scheduling.

Fully compliant with the latest data protection regulations, the system keeps all client consent forms digitised and securely stored and handled, making records easy to locate and access whilst reducing physical paperwork. What’s more, you can create your own branded Consent and Aftercare Forms or work from one of Faces Consent’s 800 templates.

In addition, it features an intuitive scheduling tool enabling you to make bookings and adjustments easily, and send automated appointment reminders and marketing messages to clients.

Plus, it is compatible with all devices, including desktops, tablets and smartphones, and can be used to run more than one location.

Faces Consent: facesconsent.com

Celebrate in style with Glitterbels as they unleash the DreamCure Lamp, filled with magical technology and innovative design.

Created with reflective cups for the ultimate cure Uses heat sensor technology for ultimate comfort Stylish design fit for the dreamiest salons SHOP AT THE GLITTERBELS in collaboration with

GET YOUR TICKETS NOW

glitterbels.com | @glitterbels

PhorestTips: Your solution to staying tipping compliant

Mark Ronayne, Head of Payments

WWith the cost-of-living crisis hitting everyday essentials, salons, hairdressers and spas have long been feeling the pinch, with tips becoming an important aspect for staff and salon owners to increase their earnings and encourage staff retention.

According to Government statistics, 80% of UK tipping is now occurring on card, so for clients who ‘don’t have any cash’ or if a salon doesn’t have a suitable card system to receive tips, stylists and therapists would see a huge drop of 25% in their earnings.

The Employment (Allocation of Tips) Act 2023 is focused on three changes for your salon team. Firstly, 100% of tips or service charges left by customers are paid directly to employees (employers cannot take any deductions for admin or transaction charges for example). Secondly, the allocation is dealt with fairly and transparently. Finally, you will need to ensure that all taxes (PAYE and National Insurance) are withheld and paid on all tips.

It’s important to note that this only applies to tips that are ‘employer-received’. Typically, the tips are paid by card but if you do have a cash tip jar or do cashback, then the Act also covers that, too.

Under the Act, the salon owner must have a transparent and written policy made available to employees on how the salon collects and allocates tips, and employees must be notified of any changes. You may also need a publicly displayed tipping policy for clients.

So, is there going to be an easy system to implement all this?

That’s where we’re coming in with our new PhorestTips system, so it’s a smooth process for salon owners. Of course, there are other options from handling tipping distribution via payroll (this will incur additional costs to you with National Insurance payments), set up an independent tronc (lots of admin and staff have to wait two months for tips), only accept cash tips (but we know that many customers no longer carry cash!) but at Phorest, we really believe we’ve thought of everything to help you and your team out.

With the new PhorestTips launching in June, you are going to be 100% compliant with the new tipping laws, your team can receive card and cash tips instantly, and there’s no additional taxes or fees to you as a salon owner.

PhorestTips will allow your business and team to accept tips on your PhorestPay Card Terminal without the need to implement a complicated and costly tronc system or worry about National Insurance contributions. Instead, tips are sent automatically directly to employees’ accounts, without ever being received by the business. By doing so, these tips are not ‘employer-received’, thus they are exempt from the provisions of this new legislation.

If you already have a PhorestPay Card Terminal, then the upgrade to the new PhorestTips is free of charge, once activated. Otherwise, salon owners can speak to us about setting up their PhorestPay Card Terminal in the coming weeks.

What’s New in Beauty

Elleebana’s lash tool for easier tinting or perming

Elleebana have introduced new Lift Lockers, silicone strips that secure eyelashes in place whilst wrapped around rods and shields during treatments.

Created from soft silicone making them flexible and mouldable, they have a locking curvature to seamlessly envelope lashes holding them in place during chemical processes such as tinting or perming. They feature Elleebana’s signature logoinspired tree tab that ensures easy placement, attachment and removal for hassle-free application.

To make the process even easier, they come in a choice of colours to suit different treatments: Orange (Processing), Clear (Setting) and Black (Tinting).

Everlasting Atelier: www.everlastingatelier.com

Waxing specialist formulates gender-neutral

aftercare

Specialist waxing salon brand (nkd) has launched a range of essential pre- and post-waxing cleansing, exfoliating and moisturising products for salons to retail.

Perfected in the brand’s own waxing salons, the (nkd) waxing aftercare range of naturally antibacterial, antiseptic and antimicrobial products help keep pores and open hair follicles clean and free of infection. Safe to use on intimate areas as well as the entire body, products have luxurious formulations suited to all genders or client lifestyle choices.

The range comprises Body Scrub, Cleansing Body Wash and Soothing Body Balm, formulated with natural ingredients including Tea Tree Oil, Benzoin, Cucumber Extract, Spearmint Oil and Menthol. (nkd) products are vegan, cruelty-free andUK-made. (nkd): www.nkdproducts.shop

Lynton unveils modular device that grows with your business

Aesthetic equipment specialists Lynton have revealed the Dynamix, equipped with medical-grade Intense Pulsed Light (IPL), radio frequency (RF) and advanced aesthetic lasers that can be added as your aesthetic business grows.

Offering you flexibility, the Lynton Dynamix has a modular design so that salons can start small and scale up their treatment offerings over time, easily integrating ReBright (IPL), ReModel (RF), Remove Q (Q-Switched Nd:YAG) and ResurFACE (Erbium YAG laser) technologies.

The array of technologies featured in the Lynton Dynamix enables salons and clinics to tailor treatments to meet clients’ unique needs including skin rejuvenation and hair removal.

Lynton: www.lynton.co.uk

Sweet Squared reveals revamped Lashus system

The Lashus eyelash enhancement system has been upgraded with a new formula that can now laminate, tint and refine brows as well as lift lashes.

Lashus Lift & Fix lotions deliver gentle, longlasting results during the new FixMix twostep treatment that is gentle on the hairs and repairs bonds with a low risk of over processing and no harsh grow out.

Reducing appointment time by up to 10 minutes. FixMix combines a fix lotion in a 2:1 ratio with Lashus tint for intense colour. With this in mind, five new Lashus Tints have also been launched for lashes and brows along with a new Cream Tint Developer.

Five new kits have been curated to suit the needs of beginners to experts, and Lashus training is offered through Sweet Squared’s network of educators or online.

Sweet Squared : www.sweetsquared.com

Hive’s new hot wax elevates your waxing services

Hive® of Beauty has revealed a new Hot Wax with the luxurious aroma of Vanilla and Black Pomegranate.

This enhanced Hot Wax in pellet form creates smooth results regardless of whether it is used on large or small treatment areas. With a rich texture that can be spread thinly onto the skin, the formulation sets super strong yet its added plasticity enables it to be easily removed in one step without breakage.

This means it’s now achievable to carry out a comfortable full leg treatment using Hot Wax with one-step removal and no breakage.

The wax‘s formulation is Rosin free, made without parabens and vegan whilst its sophisticated Vanilla and Black Pomegranate scent elevates your waxing treatments to a premium service.

Hive® of Beauty: www.hiveofbeauty.co.uk

Bio-Therapeutic develop new microcurrent facial probe

Bio-Therapeutic has launched the bt-sculpt® PRO microcurrent device for facial toning and lifting, which delivers two channels and four pathways with the convenience of single-handed use.

The bt-sculpt PRO probe connects to the bt-nano® or Bio-Ultimate® Platinum devices, in place of standard probes, both of which feature Suzuki Sequencing, a proprietary form of microcurrent that delivers frequency specific waveshapes over two channels.

“The bt-sculpt PRO facial electrode probe has been 50 years in the making. Finally, we have been able to deliver the incredible technology of our microcurrent machines in a simple to use format that still offers our industry leading frequency delivery, combined with precisely controlled kinesthetic lifting.”

Bio-Therapeutic: www.bio-therapeutic.online

Buttercups’ Amp up salon wear style with new collection

Salon wear specialists Buttercups are embracing summer style with their fabulous new Med Couture Amp! collection.

Forget drab and unflattering scrubs, as this collection comprises a Mid-Rise Jogger in black, navy and royal blue, with a rib-knit covered elastic waistband and a pop of colour from the bright drawstring. Five pockets including a zipper cargo pocket make these joggers super practical as well as stylish.

Complete the Med Couture look with the Round Neck Tuckable Top with dyed-to-match rib-knit trim and dolman sleeves along with two convenient zipper pockets.

And on chillier days, there’s the option to layer with the Long-Sleeve Ruched Underscrub in black.

Buttercups: www.buttercupsuniforms.com

New berry additions to Just Wax range

Salon System has launched two new additions to its Just Wax range; Multiflex Raspberry Mojito Hot Wax Beads and Multiflex Berrylicious Strip Wax Cartridges.

A limited edition, Multiflex Raspberry Mojito Hot Wax Beads melt into a professional grade fast setting stripless hot wax ideal for hair removal on sensitive skin and delicate areas. With a balance of flexibility and firmness, it has a smooth gel texture and superthin application. Rosin-free, it is formulated with kaffir lime extract, which is hydrating, has antibacterial properties and helps reduce redness and irritation.

Also new, hot wax Multiflex Berrylicious is available in a new crème roller wax formula for no-mess fast and efficient hair removal. Ideal for larger areas, such as legs, arms, chest and back, its soft crème formula is kind to skin whilst being tough on stubborn hairs. Both new waxes are available in time for the busy summer season.

Salon System: www.salonsystem.com

What’s New in Skincare

Skinician reveals new SPF50 daily skincare

Skinician has introduced Daily Defence SPF50 Moisturiser that defends skin against the damaging effects of UVA/ UVB and blue light.

With a formulation similar to the brand’s SPF30 range, Daily Defence SPF50 Moisturiser offers broad-spectrum protection suitable for all skin types but is especially beneficial for oily, sensitive and mature skins.

In addition to protecting against the sun and blue light emitted by digital devices, the product trebles as a lightweight moisturiser and effective make-up primer.

Commenting on the launch, Shelley Martin, Skinician’s co-founder, says:

“We are delighted to expand our SPF range with the introduction of SPF50! It embodies versatility, offering comprehensive protection alongside intense hydration, priming properties, and anti-ageing benefits. What truly sets it apart is its innovative blue light protection that effectively blocks the ever-present blue light radiation we are constantly exposed to in our daily lives.”

Skinician: www.skinician.com

Dermalogica’s new eyelid cream lifts in just one use

Dermalogica has added a new eye cream to their Phyto Nature collection, developed specifically for use on the eyelids where thinner skin is more vulnerable to the effects of accelerated ageing.

Until now, most eye treatments have not been suitable to treat drooping and sagging eyelids which develop prematurely through constant screen use and sleep deprivation.

However, Dermalogica’s new Phyto Nature Lifting Eye Cream promises to measurably lift eyes after just one use and visibly firm the skin over time.

The cream features Quinoa Seed Extract to refine skin’s texture and firming multi-peptides that defend skin against free radicals. Astragalus, Electric Daisy Flower and CoQ10 smooth and tighten the skin whilst Matcha Butter, Squalane, Vitamin E and Pro-Vitamin B5 hydrate and soothe.

Formulated for use twice daily, a pea-sized amount of Phyto Nature Lifting Eye Cream should be patted onto the undereye skin and eyelids.

Dermalogica: pro.dermalogica.co.uk

CACI introduces new concentrated skin serums

CACI has launched three new serums created for salons to retail and maintain results of in-salon treatments.

The three new vegan formulas have been specifically designed to target dull skin or pigmented skin (CACI Exosome Glow Serum), fine lines and wrinkles (CACI Line Refiner Serum) and spots and problematic skin (CACI Clear Skin Serum). With a hyperconcentrated formula of active ingredients, each serum aims to support and enhance the results of CACI’s professional in-salon facials.

Lauren Evans, CACI’s Training and Development Officer, explains:

“Our featherlight, fast-absorbing serums target specific concerns post-consultation, whether for brightening the skin, fighting acne or plumping and smoothing fine lines and wrinkles. They are customisable to your customer’s routine and specific needs, which means the benefits are vast.”

The three new serums join CACI’s existing retail line which includes Eye Revive Serum, Eye Revive Mask, Rejuvenating Hand Mask, Hydro Mask, Purifying Silver Mask and Amino-Lift Peptide Complex.

CACI: www.cacibeauty.com

Image Skincare launch Daily Prevention™ SPF line

Image Skincare has revealed a new SPF collection for enhanced skin radiance as well as sun protection.

The six new Daily Prevention™ products feature the brand’s patent-pending protection-boosting complex offering dual defence against anti-ageing dehydration and sun damage. Potent antioxidants including Ectoin, micro-algae and highly stable vitamin C are delivered using the brand’s XOSM™ Technology and further defend the skin against environmental aggressors.

The Image Skincare Daily Prevention™ line comprises Advanced Smartblend Mineral Moisturizer SPF 50 that adapts to all skin tones, Sheer Matte Moisturizer SPF 30, Pure Mineral Hydrating Moisturizer SPF 30, Pure Mineral Tinted Moisturizer SPF 30, Ultra Defense Moisturizer SPF 50 and Protect and Refresh Mist SPF 30.

Products can be used daily as a preventative as well as post-professional facial treatment to protect vulnerable skin.

Image Skincare: professional.imageskincare.co.uk

The Power of Collaboration

DDo you ever find yourself scratching your head as to why your client’s skin is not improving any further? They have regular treatments, they take their skin care at home seriously, they’re eating healthily but alas, they’re just not getting the results that you were both hoping for?

If this is the case, it may be time to consider working in collaboration with a Nutritional Therapist. They can help you to dig deeper and find out exactly what is going on inside the client’s body, which may be preventing you from achieving the desired results externally.

The skin is an external organ and needs to be considered in conjunction with the other organs and systems of the body. Skin conditions such as acne, eczema, psoriasis and rosacea are not simply ‘skin conditions’. They are an external reflection of an internal imbalance, which means that for some clients there is only so much that you can achieve with topicals alone. There may be a real need for a 360º approach to better understand what’s going on inside the body in order to bring it back into balance.

Nutritional Therapy in practice

A great example of this is one of my current clients: struggling with acne since being a teenager and in recent years has been receiving regular facials, using medical grade skin care, taking quality high-end supplements yet still getting regular breakouts.

It was time to dig deeper and find out where the imbalances were. There are different functional tests that I can use in the scope of my practice (stool test, SIBO breath test, hormone panels, hair trace mineral analysis, allergy and intolerance testing to name but a few). Gut health being one of the biggest root causes of acne, we opted for a GI Maps stool test.

The results indicated a huge overgrowth and imbalance in her gut microbiome (gut bugs) along with a large presence of fatty acids in the stool. If the fatty acids are in the stool, it means that they haven’t been digested and absorbed properly by the body. Eureka! This was the missing piece in the puzzle! Vitamins A, D, E and K are absorbed by the body in the presence of fats so if the fats aren’t being absorbed properly, then neither are these vitamins, all of which are essential for healthy skin.

So what did we do in this case?

• Included more bitter foods (radish, roquette, watercress, artichoke, kale etc.) to help stimulate the production of bile and stomach acid to enable the body to convert the dietary fats into fatty acids to be more readily broken down and absorbed.

• Included a supplement specific to supporting the production of bile.

• Concentrated on how to eat so that the body is in a relaxed state to receive the food.

A client can be eating the best diet ever and supplementing with quality high-grade supplements, but if their body is not breaking them down and absorbing them, then they may not be getting the transformation that you hoped for. This is where collaborating with a Nutritional Therapist can really take the service that you offer your clients to the next level.

Rebecca Attle is a Nutritional Therapist at Empowered to Nourish and the Founder of the Acne 360º Recovery Solution. She specialises in helping women in their 30s and 40s get rid of acne once and for all. You can download her free guide Glow From the Inside Out: 3 Clear Skin Rituals for Acne-Free Skin in Your 30s & 40s by scanning the QR Code.

Unlocking the Potential of Precision and Quality in Permanent Jewellery with Perma Jewel

AAs the allure of permanent jewellery continues to captivate fashion enthusiasts and sentimental souls alike, the role of jewellery welders emerges as a crucial element in crafting enduring and exquisite pieces. From delicate bracelets to intricate necklaces, the precision and quality afforded by advanced welding technology elevate the artistry and longevity of permanent jewellery.

At the heart of permanent jewellery creation lies the process of welding, where intricate components are fused together seamlessly to form cohesive and durable pieces. Unlike traditional soldering techniques, modern jewellery welders offer unparalleled precision, control, and efficiency, ensuring impeccable craftsmanship and structural integrity. From securing delicate chains to embellishing with gemstones, jewellery welders play a pivotal role in realising the vision of your customers. Pulse Arc Welders combine the benefits of laser and TIG welding, they deliver precise and controlled welds with minimal heat transfer in the safest way possible.

The recent surge in popularity owes much to pioneering brands like Catbird, whose innovative approach to permanent jewellery captured the zeitgeist of minimalist fashion trends. Social media platforms, particularly TikTok and Instagram, played a pivotal role in amplifying awareness and driving demand, catapulting permanent jewellery into the mainstream.

Permanent jewellery spans a diverse range of styles and forms, from delicate bracelets to anklets, necklaces, and rings. Each piece offers its own unique charm and versatility, allowing wearers to express their individuality and creativity. Whether adorned with gemstones, charms, or sleek chains, permanent jewellery offers endless possibilities for personalisation, stacking and layering, seamlessly complementing any wardrobe or occasion.

Whether as a symbol of enduring love, a fashion statement, or a personal memento, permanent jewellery resonates with individuals seeking meaningful connections and lasting beauty.

In the ever-evolving landscape of fashion and selfexpression, a new trend has emerged, captivating the hearts of many: permanent jewellery. While tattoos and piercings have long been stalwarts of personal adornment, permanent jewellery offers a unique fusion of style, symbolism, and longevity. If you’re curious about this burgeoning trend, you’re not alone. The surge in online searches and social media buzz surrounding permanent jewellery underscores its growing popularity and intrigue. But what exactly is permanent jewellery, and is it right for you?

For many, the allure of permanent jewellery is tempered by concerns regarding safety and practicality. However, the process of “zapping” or fusing jewellery pieces together is painless, as there is never any direct contact with the skin whatsoever and should always be performed by skilled professionals. By placing a small piece of leather or material, the trained technician applies a small zap to the target area in a controlled and measured way only once the tip of the device is ready to fire.

In an era defined by fleeting trends and ephemeral fashion, permanent jewellery offers a refreshing alternative, blending style with substance and longevity. Whether as a symbol of enduring love, a fashion statement, or a personal memento, permanent jewellery resonates with individuals seeking meaningful connections and lasting beauty. As this trend continues to evolve, it invites us to embrace the power of permanence in an everchanging world.

GOLDEN

Vita Liberata’s new HA Face Tanning Moisturiser is a daily skincare X tanning hybrid that gradually develops into a golden glow over eight hours. It is formulated with Hyaluronic Acid, organic Aloe Vera, organic Glycerin and organic Pomegranate Fruit Extract to hydrate and nourish the skin.

In addition, 100% natural DHA builds a sun-kissed finish to the skin so that the complexion has a radiant glow.

The product can be used daily to build a sunless tan that fades evenly or prolong a natural colour.

Vita Liberata: www.vitaliberata.com

IIn years gone by, the desire to achieve a natural-looking golden complexion has meant clients may have had to apply inferior formulations of sunless tan to their face, causing sensitivity and breakouts.

This summer has seen a number of new products launch that not only promise to deliver a long-lasting golden glow, either immediately or gradually, but are formulated with professional-grade skin caring ingredients that address signs of ageing as well as problematic blemishes.

These tan X skincare hybrids are developed with premium ingredients usually found in advanced skincare meaning that clients no longer have to compromise when it comes to what they apply to their face and body.

Plus, the beauty of skin-caring formulations also have the added benefit of ensuring that a golden glow lasts longer and fades evenly.

So ditch those out of date formulations and lead your clients into the future of sunless tan with these products that can be applied in the salon and retailed for use at home or on the move… It’s changing

“Clients no longer have to compromise when it comes to what they apply to their face and body”

Tan-Luxe has revealed its first celebrity collaboration with Paris Hilton. The Future Airbrush 360 Self-Tan Mist. The product is formulated with Triple Tan+ Technology, a proprietary blend of glycerin, naturally derived DHA and erythulose with melaninenhancing red algae extract. A Hydra-Boost Complex of Hyaluronic acid and sugar-derived fructooligosaccharides with bioflavonoids boost the skin’s water reserves and maximise Vitamin D stimulation. In addition, a Peptide Complex of Tripeptide 1 and Tetrapeptide 7 increases collagen and elastic synthesis to reduce signs

A deep and natural-looking tan develops in four hours and lasts a minimum of 10 days.

SKIIIN is a new brand of self-tanning product that enables client to achieve a rich tan whilst also hydrating and nourishing the skin without irritating skin conditions such as acne.

The product is formulated with Aloe plant extracts and Polyglutamic Acid, a naturally occurring amino acid that not only helps to improve skin hydration but also reduces the appearance of fine lines and wrinkles.

Available in tones of Olive, Warm, Deep and Extra Deep, the vegan formulations include mousse and water.

SKIIIN: www.skiiin.co.uk

Dripping Gold has recently launched its new Clear Collection created for those seeking a natural-looking tan who are also serious about skincare.

Formulated for use on the body, The Clear Serum is formulated with Dripping Gold’s advanced pigment delivery system for rapid release of tanning actives, paired with skincare ingredients such as Hyaluronic Acid, Niacinamide and Chamomile Extract. It is applied with the brand’s Luxury Velvet Mitt.

The Face Serum: Customized Tanning Drops use the same tanning actives delivery system paired with a blend of anti-ageing Collagen and Hyaluronic Acid. Applied directly after moisturiser with the Dripping Gold Mini Kabuki Brush, clients should use two to three drops for a light to medium results, or three to five drops for a darker finish.

SoSu Cosmetics: www.sosucosmetics.com

Bondi Sands has launched Technocolor Self-Tanning Face Serum, an addition to its Technocolor range introduced last year. It is formulated with Dermachromatic™ Colour Technology, a combination of optimum levels of self-tanning actives, electrolyte hydration and colour enhancers unique to user’s skin tones. In addition, Vitamin C brightens and Chamomile soothes skin.

Bondi Sands also offers a comprehensive professional range of spray tan products including Salon Solution Liquid Gold, Salon Solution Light/Medium, Salon Solution Dark, Salon Solution Ultra Dark and Self Tan Eraser.

Bondi Sands: www.bondisands.co.uk

Sienna X’s latest launch is their Self Tan Organic Rose Mist, a facial tanner formulated with Hyaluronic Acid and Niacinamide that can be reapplied to achieve the level of tan required.

Created to deliver an extra hydrating glow for non-makeup days, the mist is certified non-pore blocking and suitable for all skin types and tones.

The new product joins Sienna’s X diverse range of spray tan solutions available in 10 shades. The Classic Sienna X and Olive ranges have vegan formulations with skin caring ingredients such as Aloe Vera, Q10 ad Vitamin E in a choice of products that develop over eight hours or an Express solution that gives a golden glow in as little as one hour.

As well as spray tan solutions, the brand offers a range of different formulations including water mousses, mists, drops and lotions.

Sienna X: www.sienna-x.co.uk

Marie-Louise Coster

Becoming your own beauty ‘influencer’

Marie-Louise Coster considers how using video content can keep your salon relevant as well as providing the right information to clients.

II think it is my age, but I am always baffled by the number of people, admittedly younger than me, that come in telling me about something they saw on TikTok or some other social media outlet and how new and revolutionary it is.

Inevitably, they are usually talking about either something we have been doing for decades (think Skin Cycling) or some utter nonsense recommended by an influencer who has no beauty training or qualifications and zero experience in what they are advising about.

Besides baffling me, it winds me up that people get so sucked in by a person they don’t know on the internet believing that lots of followers equals the influencer knowing what they are talking about!

As if we don’t have enough to do running businesses, treating clients, marketing our business, being stock controller, cleaner, advertising guru, compiling our accounts, doing our tax returns and more, we now need to become influencers for our business. The whole thing is becoming a Herculean task to say the least.

There are other options of course. You can ignore all forms of social media and just continue about your business as you always have done especially if your loyal clients are of an age where social media isn’t important to them. However, what happens as these clients age, maybe retire and move away, and, as morbid a thought as it is, pass on? Who have you attracted to replace them?

“TikTok is where it’s at for a younger audience, many of whom are persuaded by unqualified beauty ‘influencers’.”

Staying relevant with social media

Marketing and promoting your business all of the time is so important, so you have a constant succession of new customers and you don’t feel the hit when others fall away. You need to stay relevant and creating video content for social media seems to be the answer to doing so.

Your main social media options are Facebook, X formerly known as Twitter (personally I don’t find this to be useful to my business), Instagram and TikTok.

You could employ a company to manage all of your social media outlets for you. Obviously there is a cost to this, and whilst guidance from an expert on

what to post could be helpful, choose who to work with carefully so there’s no possibility of your social pages losing the personality of ‘you’.

Let us never forget we are a personal service industry and the client buys in to us as much as they do our services. Whilst gaining professional advice should be welcomed, in my opinion the best thing to do is make your own informative and factual content from your own experience and knowledge, becoming your own influencer.

Your social media video posts should not just be all sales, sales, sales, there needs to be a mixture of advice, information, conversation starters, news about staff and getting to know you and your team.

Make use of Facebook and Instagram Live options to properly interact with your audience. I know a lot of you will feel self-conscious or embarrassed, but there really is nothing to fear and it is a great business tool. I started using Facebook Live during lockdown and it was a fantastic way to interact with my clients and keep reminding them I was there. It is also a great way to demonstrate your knowledge and professionalism and allow the people who follow you, but haven’t yet been in for a treatment, get to know you which will encourage them to book in.

Instagram, in theory, is great for our industry. It is visual and that is so important for our industry as everything we do is so visual. I did some market research (which I repeat regularly and I urge you to do too) and found that most of my current clients don’t use Instagram. However, I looked at the new clients I wanted to attract and Instagram seemed to be where they are at.

However, we also have TikTok, which really seems to have surpassed Instagram and the others. It is great entertainment; you can do a mixture of videos and images just like you can on Instagram and Facebook but it seems that videos are shared more readily from TikTok than anywhere else.

People go on TikTok to watch other people’s stuff, and this seems to be where it is at for a younger audience, many of whom are persuaded by these unqualified beauty ‘influencers’.

“Facebook Live is a fantastic way to interact with clients and demonstrate your knowledge and professionalism”

I don’t post as regularly on Instagram as I do Facebook, but I have picked up a few new clients from it. I think it is a useful resource and has the potential to work well for your business. For this, I pre-record videos or make reels to post mixed up with demos and informative talks.

So now is the time for you to start educating the younger audience and, as I said earlier, become your own type of influencer. Your videos can be really short and basic; make them punchy, to the point, add popular music, use popular hashtags for that day and post!

If you can, post a video a day or every couple of days to build momentum, but obviously it is another job in your day. So just like scheduling Facebook posts, make a couple of videos when you have time so as you have these to post and drip feed as the week goes on.

So when it comes to using video content to become your own influencer, find out where your clients look and focus your attention there, with the addition of TikTok. Educating your clients and influencing potential new ones will help to not only grow your business but also keep it relevant.

For foot,s sake

wWhen a treatment, like a pedicure, is a staple it’s easy to become complacent about the products you use and your techniques in cleansing, exfoliating, nourishing and massaging the feet. Why change something that’s not broken?

However, even the classics sometimes need a refresh, and if your foot care options are feeling a little last year, take a look at our round-up of pedi products and tools to revive your treatment menu as well as your clients’ feet!

+serumology’s Foot Serum is 100% plant-based using Pumpkin AHAS and enzymes to break down dead skin cells and encourage renewal.

In addition, Bergamot’s cleansing properties unclog pores to ensure water and nutrients can easily circulate, and Ivy rebalances dry areas and aids in tightening and strengthening blood vessels.

The product can elevate a regular pedicure treatment into a luxurious experience as well as being suitable for use by clients at home to boost professional results.

Hive of Beauty: www.hiveofbeauty.co.uk

London Grace’s collection of salon-quality pedicure tools is designed to keep feet smooth and at optimal health.

Hive’s range of products that can be used in manicures and pedicures enables you to invest just once but deliver two popular salon treatments.

The collection comprises Lychee & Raspberry Drizzle, which immediately cleanses and soothes fatigued or inflamed feet with a non-foaming formulation of Raspberry Seed Oil, Grapefruit and Tea Tree.

This is followed by Banana & Vanilla Smoothie with Walnut Shell particles that gently buff away dry and dead skin cells. Coconut Oil, Banana Extract and Jojoba Oil help soothe and hydrate tired feet.

Foot skin is boosted further with Sweet Cherry TLC, a dual product that is thick enough to be used in a treatment as a Foot Mask or Cream. It is enriched with Grape Seed Oil and Acerola Fruit Extract to bring back suppleness whilst deeply nourishing and hydrating.

Hive: www.hiveofbeauty.com

The collection comprises Cuticle Nipper, Cuticle Pusher and Cuticle Softener Neat and Tidy, along with Shape, Buff and High Shine Files and a Sole Softener Foot File.

Dedicated to ensuring the health of natural nails, London Grace also offer a range of products to improve nail condition including targeted Base Coats applied as part of a three-step colour pedicure, as well as treatments that promote strong and nourished nails.

London Grace: www.londongracepolish.com

The first and only Pediceutical Foot Care line made with pharmaceutical-grade ingredients, Footlogix uses Dermal Infusion Technology to actively penetrate ingredients faster and deeper into the epidermis of the feet.

The range includes Footlogix Cuticle Softener, a professional product recommended for use by foot care technicians only.

Specifically formulated for cuticles on toes and hard skin build up around the nail fold on the toes, the product softens cuticles by hydrating not dehydrating excess tissue under the free edge of the nail. This nonaggressive vegan formula is suitable for all skin types and is safe for use on diabetics.

Sweet Squared: www.sweetsquared.com

New this year from The GelBottle Inc., TGB SPA™ is a line of six products enriched with essential oils, Glycerin, Almond Oil and vitamins which can be combined into a luxury pedicure treatment. Pink Clay draws out impurities whilst Hyaluronic Acid adds further hydration to dry skin.

The TGB SPA™ collection comprises Clean Care™ Liquid Soap for cleansing and soaking feet, Pillow Powder™ Indulgent Repair Soak, TGB Mineral Scrub™ Skin Renewing Exfoliator, Therapy Mask™ Purifying Glow Treatment to draw out impurities and lock in moisture, H20 Cream™ to moisturise, and Better Balm™ Universal Skin Saviour to hydrate dry skin and cuticles.

Products are vegan and PETA-approved, and can be complemented with TGB Cuticle Remover, a luxe TGB SPA™ display tray, hand towel and flannel, TGB SPA™ Mitts, a spatula and scoop.

The GelBottle Inc.: www.thegelbottle.com

The CND™ Pro Skincare collection is enriched with a natural origin prebiotic complex designed to help strengthen the skin’s natural defences.

As well as products formulated specifically for hands, the collection’s pedicure products include CND™ Pro Skincare Hydrating Lotion (for hands and feet), Mineral Bath cleansing foot soak, Intensive Hydration Treatment to relieve severely dry skin, Exfoliating Sea Salt Scrub with Epsom granules for a gentle physical exfoliation, and Callus Smoother that helps to soften the appearance of dry, callused heels in minutes.

Key ingredients in the vegan formulations include Eucalyptus, Avocado Oil and Shea Butter.

Sweet Squared: www.sweetsquared.com

A Stepping out of the salon

Katie Godfrey explains why as a salon owner, you should be working on your business, not in it.

As a salon owner, the allure of being hands-on with treatments and interacting directly with clients is undeniable. After all, it’s often the passion for beauty therapy and hairdressing that drives us to open our own salon in the first place.

Yet, as the business grows, there comes a pivotal moment when stepping out of the salon and focusing on the bigger picture becomes not just beneficial, but necessary for growth.

Transitioning from being a therapist to a business owner can be daunting. Many salon owners find themselves inundated with the day-to-day tasks of running a business, from managing finances to overseeing staff and marketing efforts. It’s a juggling act that can leave little time or energy for strategic planning and growth.

The reality is, for a salon to reach its full potential, the owner must step away from the treatment room and dedicate time to working on the business, rather than in it. This shift in focus allows for a more holistic approach to business management and opens up opportunities for expansion and innovation.

During the tumultuous period of the COVID-19 pandemic, the importance of achieving a worklife balance became more apparent than ever. Balancing the demands of running a salon with personal and family life can feel overwhelming, especially when trying to maintain a client base and keep up with administrative tasks. Working on the business full-time not only allows for a better work-life balance but also enables salon owners to dedicate 100% of their energy to growing their business.

Sit in your client’s chair

Stepping out of the salon also provides a unique perspective on customer experience. By observing the salon from a client’s viewpoint, owners can identify areas for improvement and

ensure that every aspect of the salon, from cleanliness to customer service, is what’s needed within the business and no areas are slipping.

A simple yet powerful tip for salon owners is to sit in the client’s chair and observe their surroundings. What do they see? This exercise can reveal overlooked areas that may need attention, such as cleanliness or decor, ultimately enhancing the overall client experience.

Moreover, stepping out of the salon gives owners the time and flexibility to invest in your team. Regular training sessions ensure that the team are equipped with the skills and knowledge to provide exceptional service, even in your absence. This not only benefits the salon’s reputation but also allows owners to step in and assist during busy periods or unforeseen staffing shortages.

Focus on the bigger picture

While the temptation to return to the treatment room may be strong, it’s essential for salon owners to remain focused on the bigger picture. By delegating tasks, empowering your team and letting go of some control, you can create a business that thrives even in your absence.

Ultimately, transitioning from working in the salon to working on the business is a necessary step towards long-term success. It may feel daunting at first, but by trusting in your team and focusing on strategic growth, salon owners can see the full potential of their business.

Stepping out of the salon may be scary, but it’s also the key to a brighter future for both the business and its owner. This is something I am working a lot on with some of my salon and clinic owners within my Mastermind this year which is really exciting for them levelling up.

What’s New in Nails

New nail shelfie keeps colours where you need them

Build your own colour wall and perfect nail shelfie with The GelBottle’s new storage solution, launched due to demand from customers.

TGB Shelf System enables you to transform any salon space whilst showcasing your TGB shades. Crafted from durable acrylic, the space-saving, modular system holds 130 bottles enhancing brand visibility in your salon. Simple to affix to the wall, TGB Shelf System is easy to clean and keeps all of your TGB shades just where you need them.

Natasha Harden, Chief Product Officer at The GelBottle Inc., comments:

“We originally created our TGB shelving system for use at our trade events but, due to high demand from our customers, we have now produced it for retail. The shelves are one-of-a-kind and the design is in the process of being patented.”

The GelBottle Inc.: www.thegelbottle.com

Organic cuticle oil launched by Benecos

Benecos have added a Nail & Cuticle Oil to their successful nail care range.

Plant-based, vegan and certified Cosmos organic, Benecos Nail & Cuticle Oil intensely hydrates and nourishes nails and the cuticle area. Key ingredients include organic plant extracts and organic oil, argan and coconut oils.

The new cuticle oil, which comes in a 5ml bottle, join’s the brand’s plant-based 20-free nail polish collection, along with files and manicure sticks.

Benecos: www.benecos.uk

The GelBottle Inc. go mad for minis!

The GelBottle Inc. has introduced even more mini versions of its best-selling shades including the new Daisy’s Diner collection and HEMA-free ranges.

Available in four formulas, there are now 40 additional 7ml bottles available, bringing the total collection to over 250 different shades.

The compact size of these bottles makes them ideal for mobile nail techs, and the minis are also great for experimenting with new shades and formulations before investing in full sized bottles.

Imarni Ashman (@imarninails), TGB Brand Ambassador, says:

“Mini TGB bottles are a game changer! Working with celebrities for red carpet looks means I always need a large selection of colours in my kit, as I never really know what they’ll choose until the day! Using TGB’s minis means I can bring all options with me, without massively weighing down my kit, which can be difficult with travel.”

Glitterbels

anticipated tools kit revealed

Glitterbels has revealed its new Tools collection to elevate nail prep during mani and pedi treatments. The collection comprises a multifaceted, slip resistant Cuticle Pusher and Curved Cuticle Pusher, a stainless steel Cuticle Nipper and a corrosion resistant Nail Clipper. The tools are available individually or as a kit.

As well as being crafted for durability and ease of use, the tools have a gilded finish so they look equally fabulous on your nail desk!

Glitterbels: www.glitterbels.com

Famous Nails tackle common nail concerns

Famous Names has revealed the ACESO™ salon nail care system that targets nail conditions such as Athlete’s Foot, Fungus, Bacteria, Hyperkeratosis and Onycholysis, promoting healthier and stronger natural nails.

Named after the Greek goddess of the healing process, ACESO™ penetrates through the nail plate onto the nail bed and surrounding soft tissue to deliver targeted support.

The system comprises Kick Start Soak to prepare the nails and Debrider to remove dead tissue from between the nail plate and nail bed.

This is followed by an application of Step 1 formulated with natural bio-actives to treat the nail condition. An application of Step 2 then creates a dermal film which enables these actives to penetrate into the soft tissue.

Clients can enhance the results of the ACESO™ system at home by incorporating Famous Names’ IBX product once the nail plate is mostly attached and the underlying nail condition is resolving. They can achieve even stronger nails with a daily application of Dadi’Oil.

Sweet Squared: www.sweetsquared.com

Tidying up messy manis

Mylee has launched a handy new corrector pen, ideal to retail as well as use in the salon to clean up messy manis.

The Mylee Edit>Undo Corrector Pen is effective at removing regular nail lacquer and uncured gel polish that may have overlapped onto the skin.

It has a pointed acetone-free tip for extra precision, and to increase the pen’s longevity, three additional tips are included.

Mylee: www.mylee.co.uk

Earthy are In The Zen for summer ‘24

Plant-based nail polish brand Earthy has revealed its summer colour collection, In The Zen.

Inspired by finding inner peace through a slower pace of life, the four new pastel shades deliver a calming finish to a mani or pedi. Colours include Barely There, a minimalist sheer pink; Lilac Tide, a powdery pale purple; Hint Of Mint, a neutral pistachio; and Lemon Zest, a delicate yellow.

Earthy Nail Polishes are certified halal, vegan and cruelty free with formulations enriched with calcium and magnesium to strengthen and condition nails. Their bottles feature sustainable bamboo caps with all seals made from 100% postconsumer plastic.

Earthy Nail Polish: www.earthynailpolish.com

Glitterbels reveal new Dream Cure Lamp

Glitterbels are revealing their new nail lamp, the DreamCure Lamp, at their DreamFest event taking place in Manchester on Sunday 23rd June.

With an innovative design, the new curing lamp features reflective cups for the ultimate cure, uses heat sensor technology for client comfort and has a stylish design that will look great on your nail station.

Glitterbels Dream Fest is being held in association with ABT and Scratch magazine at the Kimpton Clocktower Hotel. You’ll be able to pre-order your new lamp (on general sale in July), try and test old and new Glitterbels products, gain knowledge from Glitterbels educators with live demonstrations and mingle with celebrity guests.

Glitterbels: www.glitterbels.com

More All-in-One BIAB™ shades introduced

The GelBottle Inc. has launched three new shades in its All-in-One BIAB™ collection inspired by some of the brand’s best-selling Original BIAB™ shades.

All-in-One BIAB™ is a multi-use gel that acts as a base, builder and top coat. It was originally formulated to work seamlessly with TGB’s DesignEx Pro™ extensions as it contains 50% less HEMA than the Original BIAB™ and has a thinner viscosity.

The new shades include NU06, a pink inspired by TGB shade Aurora; NU07, a pale pink inspired by TGB shade Lady; and NU08, a vibrant pink inspired by TGB shade Baby(pictured).

All-in-One BIAB™ is part of The GelBottle Inc’s portfolio of four BIAB™ formulations which also includes Original BIAB™, HEMA-Free BIAB™ and FileOff BIAB™.

The GelBottle Inc.: www.thegelbottle.com

Self-expression, romance and carefree days inspire this season’s nail colour trends.

Artistic Nail Design’s summer collection is inspired by the joyous celebration of Carnival.

Colours of Carnival captures the essence of the festive event with five bold tones plus an iridescent shade that can be used alone or layered for a shimmering effect.

The Colours of Carnival collection comprises More Samba Please!, a fuchsia pink crème; P.S. I Love Rio, a neon crème; Beachin’ In Brazil, an iridescent shimmer; Up Teal Dawn, a teal shimmer; Saturday Night Frevo, a fiery tangerine pearl; and Parading In Paradise, a mustard yellow shimmer.

This collection is available in Artistic Colour Gloss Soak Off Gel Polish and Colour Revolution Reactive Nail Lacquer.

Sweet Squared: www.sweetsquared.com

Glitterbels’ Rock Chick Collection comprises six new gel polish shades that take inspiration from leather jackets, ripped jeans and studded belts to help clients amp up their looks this summer and leave them feeling like a rock star!

Colours include Break The Rules, a grungy green; Ripped Jeans, a ripped denim blue; Stage Lights, a dazzling dark shade; Fan Girl, a hot pink glitter; End of the Show, a confetti-type glitter, and Girly Goth, inspired by Glitterbels’ founder Annabel Maginnis who has a girly vibe with a gothic streak!

The collection’s colours are available individually or as a full collection.

Glitterbels: www.glitterbels.com

Leighton Denny’s new Supernatural Collection features three semi-sheer nude shades that will elevate summer manis beyond the norm.

The lacquers deliver a luxe high shine, wet look finish, are chip resistant and long-lasting.

The Supernatural shades include Undresses, a soft taupe nude; Exposed, a dreamy lilac nude; and Starkers, a subtle putty pink nude.

Leighton Denny: www.leightondenny.com

Mii Cosmetics’ Magical Myths collection embraces the enchantment of spellbinding classic fairytales with pretty pastels in crème and shimmer finishes.

Colours include Glass Slipper, a pastel grey; Pink Princess, an iridescent pink; One Upon a Lime, a pastel lime green; Happy Ever After, an iridescent apricot; First Love, a soft lilac; and Towers & Tiaras, a metallic taupe.

The Magical Myths collection is available in Mii’s Colour Confidence Nail Polish and Statement Gels. www.gerrardinternational.com

The OPI My Me Era collection celebrates self-expression with 12 edgy, joyful brights in crème finishes.

When it comes to hot reds and pinks, choose from You’ve Been RED, a bright red; Stop at Nothin’, a classic red; My Me Era, a coral pink; and Feelin’ Fire, a fiery orange.

For those who love cooler shades there’s Pricele$$, a rich green; Dream Come Blue, a cobalt blue; Midnight Snacc, a dark green; As Real As It Gets, a classic white; andI Can Buy Myself Violets, a bold purple.

Sunny shades of (Bee)FFR, a bright yellow and Lookin’ Cute-icle, a golden yellow complete the palette.

The limited-edition collection comes in OPI’s GelColor for three-week wear and classic OPI Nail Lacquer.

OPI: www.opi.com

The GelBottle have introduced some much-needed romance into Summer ‘24 with The Wedding Collection of six timeless shimmer and metallic shades to take brides from hen night to wedding day to honeymoon.

Created with playful wedding nails in mind but just as wearable as holiday and summer shades, the collection includes Bouquet, a rose gold flecked pink; Something Blue, a milky base with metallic blue flecks; Veil, a creamy white shimmer with subtle sparkle; I Do, a soft peach with gold shimmer; Ever After, an iridescent lilac shimmer; and Meant To Be, a mint green with silver shimmer.

The GelBottle Inc: www.thegelbottle.com

Gelish and Morgan Taylor’s Up In The Air collection takes inspiration from living a life full of colour with a carefree, fun and expressive outlook.

With six new crème shades, the collection comprises Got Carried Away, a hot purple; Soaring Above It All, a bold blue; Don’t Bring Me Down, a light tan; Flying Out Loud, a dirty lime; Got Some Altitude, a bright pink; and Up, Up and Amaze, a bubble gum pink.

Not only is the new collection available in Morgan Taylor Lacquer and Gelish Soak Off Gel Polish, it also comes in Gelish Xpress Dip N Brush Powders.

Gelish / Morgan Taylor:www.gelishmorgantaylor.co.uk

CND™’s Gleam & Glow collection is inspired by the essence of Eastern cultures, with six vibrant shades that encapsulate the spirit of summer.

The collection comprises Sunrise Energy, a sheer coral pink; Night Brilliance, a rose-champagne shimmer; Magenta, a bold red-magenta with a translucent tint; Meadow Glow, a fresh fun green; IG-Night-Ed, an orange-red sheer; and Catching Light, a warm yellow shimmer.

All colours are available in CND’s Shellac™ Gel Polish 14+ Day Nail Color and CND™ Vinylux™ Long Wear Polish.

Sweet Squared: www.sweetsquared.com

Embracing

Mindfulness

In the second part of our series looking at your own self-care, Ayurvedic expert Shalin Balasuriya highlights the benefits of Mindfulness.

IIn this people-oriented industry, each day presents unique challenges. Therefore, prioritising wellness becomes even more essential. This can be done in four phases: before work, during work, breaks and after work.

Before Work

Prior to starting your day at work, it is essential to set the tone for the day ahead. Begin your morning with a ritual that nurtures your mind, body and spirit.

Consider starting your day with a cup of water, followed by a cup of herbal tea infused with calming ingredients such as Gotukola or Lavender before you start work; our Spa Ceylon Herbal Infusions can be a great fit for this. Allow the warmth of the tea to soothe your senses, grounding you in the present moment.

Follow this with a brief meditation session, focusing on your breath and cultivating a sense of inner stillness. For this, I recommend adding a wellness balm, such as our Peace Balm as it is a natural cooling and relaxing formula that gently soothes and clarifies your senses.

Journaling can also be a powerful practice to clear the clutter of the mind, setting intentions for the day and expressing gratitude for the opportunities ahead.

During Work

Always strive to remain present in each moment, fully engaged with the task at hand and approach each interaction with mindfulness and intentionality. Enhance what could be mundane tasks by incorporating simple sensory experiences to accompany them.

Consider incorporating soft music into your workspace to create a serene ambience that nurtures both you and your clients.

Additionally, diffuse essential oils known for their calming properties, such as Frankincense or Bergamot to evoke a sense of tranquillity and relaxation.

Remember to take things lighter, as laughter releases chemicals that promote well-being. Treat every customer as an opportunity to spread joy; it not only reflects in your work but also releases oxytocin, enhancing your own sense of well-being.

Bring a touch of the outdoors into your workspace through indoor plants for added tranquillity and vitality.

Breaks

Amidst the hustle and bustle of a busy day, timely breaks serve as opportunities for restoration and renewal.

Step away from your workstation to give your body and senses a moment of reprieve. Take a few deep breaths and adjust your posture to open up your airways, as breath is fuel for your body.

Incorporate gentle stretches or mindful stretching to promote blood flow and alleviate any physical strain accumulated throughout the day.

Nourish yourself with a healthy snack or a refreshing drink, replenishing your energy reserves for the tasks ahead.

Connect with nature by taking a brief walk outside, grounding yourself in the beauty of the natural world.

After Work

As the day draws to a close, transition from work mode to a state of relaxation and restoration. Create a ritual that signals to your body and mind that it’s time to unwind, such as taking a walk through the park instead of the street. Walking amidst trees that emit phytoncides helps to reduce cortisol levels and create relaxation.

Consider taking a warm bath infused with aromatic essential oils such as Lavender, Ylang Ylang and Mandarin to soothe tired muscles and calm the nervous system.

Engage in activities that promote relaxation, such as reading a book, practising gentle yoga, or enjoying a calming cup of herbal tea. Prioritise quality sleep by establishing a bedtime routine that encourages restorative rest, such as setting a consistent bedtime, dimming the lights and disconnecting from electronic devices at least an hour before bed.

By weaving mindfulness practices into daily routines and interactions, you can cultivate a sense of presence, purpose and peace amidst the chaos. In doing so, you not only enhance your well-being but also elevate the experience of those you serve, creating a ripple effect of positivity and transformation in the world of beauty and wellness.

“Strive

A salon owners’ guide to the

Power of

IIn the dynamic and visually-driven world of the beauty and hair industries, establishing a strong online presence is crucial for salon owners looking to attract and retain clients. While platforms like Instagram and Facebook have long been staples for showcasing salon work, Pinterest offers a unique and powerful avenue for crafting a compelling visual identity online. In this article, we’ll explore the untapped potential of Pinterest as a marketing tool for salons and share valuable tips on creating visually appealing boards to elevate your salon’s brand.

Why Pinterest for salons?

Pinterest stands out as a virtual treasure trove of inspiration and ideas. With over 400 million monthly active users globally, it’s a platform where users actively seek and save content that resonates with their interests and aspirations. For salon owners, this presents a golden opportunity to showcase your expertise, share trends and connect with potential clients.

Alicia Humphreys offers social media tips for salon success. Part three: Pinterest

Service Showcase: Create boards dedicated to showcasing your salon’s services. High-quality images of haircuts, hairstyles, nail art and other beauty treatments can captivate Pinterest users and demonstrate your team’s skill and creativity.

Optimise pin descriptions: Use compelling and keyword-rich pin descriptions to enhance the discoverability of your content. Ensure that users searching for salon services in your area can easily find and engage with your pins.

Trendspotting: Stay ahead of the curve by curating boards that highlight current and upcoming trends in the hair and beauty industries. Pin images of the latest hair colour trends, nail art design and makeup.

Behind the scenes: Give your audience a glimpse behind the curtain by creating boards that showcase the personality and culture of your salon. Candid shots of stylists at work, behind-the-scenes footage and glimpses of daily salon life create a personal connection with your audience.

Inspiration galore: Pinning inspirational content not only demonstrates your salon’s aesthetic but also provides potential clients with ideas for their next salon visit. Create boards that feature mood boards, style inspirations and before-and-after transformations to engage and inspire your audience.

Link to your website: Each pin should link back to your salon’s website, making it easy for interested users to explore your services further. A well-designed website will facilitate seamless booking processes, encouraging users to take the next step.

Promotions and special offers: Use Pinterest to promote special offers, discounts or seasonal promotions. Creating dedicated boards for these promotions not only drives traffic but also incentivises users to book appointments or purchase products.

Collaborate and engage: Pinterest is a social platform, so engage with your audience by responding to comments, collaborating with influencers and participating in group boards. This not only boosts your visibility but also fosters a sense of community around your salon brand.

Pinterest has the potential to be a gamechanger for hair and beauty business owners seeking to establish a vibrant and compelling online presence. By strategically curating visually appealing boards and leveraging Pinterest’s unique features, you can not only showcase your expertise but also drive traffic to your websites and increase bookings.

Embrace the visual appeal of Pinterest and watch your salon’s online identity flourish!

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract new customers. pinkfoxsalonsocials.co.uk

What’s New in Hair

Protect & enhance manageability with new Jojoba oil spray

SVVY Instant Rescue is a new conditioning spray that not only promotes hair manageability but also protection of the hair structure.

Suitable for even the finest of hair types, the spray is formulated with certified organic Jojoba oil, which is rich in vitamins B, C and E, copper and zinc to help to nourish hair.

For best results, apply to washed towel-dried hair after shaking the bottle.

Rebel Beauty Brands: www.rebelbeautybrands.com

Kevin.Murphy has extended its Color.Me collection launching six new hair shades.

Taking inspiration from the “Quiet Luxury” trend, the Color.Me Effortless Natural Shades collection focusses on creating smooth, natural looks for clients opting for lived-in, natural, elegant finishes.

The new colours comprise two Matte shades for cooler looks on dark hair or a more natural brunette or dark blond, two Ash.Violet shades for a natural blonde finish on medium to light hair, and two Violet shades for light-haired clients who want to achieve a cooler blonde.

Available from Sweet Squared, the Color.Me Effortless Natural Shades are free of PPD and ammonia, formulated with naturally-derived ingredients including Honey, Pomegranate, Shea Butter, Rosehip, Coconut Oil and Aloe Vera. Sweet Squared: www.sweetsquared.com

Brighten dull blonde for an ice bright finish

Osmo® has introduced its new Super Ice Brightening Shampoo and Mask to keep the lightest Nordic blonde shades bright and fresh thanks to an intense black pigment.

Used in combination, the shampoo and mask duo help deliver radiant brilliant blonde results, neutralising unwanted yellow and orange tones. Suitable for toning, products perform best on Level 8 blondes and above.

Osmo® Super Ice Brightening Shampoo is sulphatefree and combats dull and brassy tones caused by the sun and environmental pollutants to deliver an icy ash blonde finish. Enhance results further with the Super Ice Brightening Mask which intensely hydrates thanks to Jojoba Seed Oil and Aloe Vera whilst toning thanks to the same black pigment.

Osmo advise that you wear gloves when applying.

Osmo®: www.osmo.uk.com

Wahl adds new clippers to 5-Star professional line

Wahl Professional has launched a new clipper, the 5-Star Black Cordless Magic Clip.

Part of the brand’s 5-Star line of professional barber tools, it features a 6500 RPM motor to effortlessly tackle all hair types, textures and densities. It also has an upgraded patented American-made StaggerTooth™ blade engineered to create texture, blur demarcation lines and deliver seamless blends and fades. Highly durable thanks to titanium and DLC coatings on highcarbon steel, the blade is rust resistance and delivers consistent coolness during use.

The clip is also dual corded / cordless and compatible with the Wahl Power Station™.

Commenting on the launch, Lance Wahl, VP of Global Professional Brand, says:

“The 5-Star Black Cordless Magic Clip represents Wahl Pro’s century-long tradition of excellence in precision and power. This tool is crafted with superior precision and performance, offering unmatched functionality, making it a top choice for stylists and barbers around the globe.”

Wahl Professional: www.wahl.co.uk

Andis reveals Galaxy Collection that’s out of this world!

Andis® Company has revealed the Galaxy Collection comprising limited edition designs for two of their most popular barber tools.

The Slimline® Pro Trimmer and Envy® Li Clipper are available for this summer in an iridescent Galaxy colourway, created to capture the infinite possibilities when working with Andis tools.

Sleek and lightweight, the Andis® Slimline Pro Trimmer features a close-cutting, precision T-blade for outlining, designing and dry shaving. It can be powered by mains or used cordless with a two-hour runtime.

Also part of the Galaxy Collection, Andis Envy Li Clipper has a taper blade that adjusts from size 000 to size 1 for creating fade and taper styles. It has a high-speed, rotary motor but is extremely lightweight and balanced for comfort, and can also be operated by mains or cordless.

Styling Products UK: www.stylingproductsuk.co.uk

Keratin Complex reveals travel sizes of best-selling colour care

Keratin Complex® has launched its Color Care Smoothing Shampoo and Condition in a Duo Kit.

The duo features 89ml airport-friendly bottles of each product that will help clients maintain their freshly coloured hair whilst on their summer travels.

Suitable for all hair types including dry, damaged, colour treated and keratin treated, Color Care Shampoo and Conditioner are sulphate-free, fighting frizz and smoothing without stripping colour or causing dryness. As a result, hair is sleek and glossy.

Rebel Beauty Brands: www.rebelbeautybrands.com

Aveda develop plant-based collection for textured hair

Aveda has launched a new collection of plantbased products formulated specifically to care for natural curls, coils and waves.

Aveda Be Curly Advanced™ protects against frizz in high humidity, hydrates, strengthens, defines and adds shine with plant-based silicone-free formulas. Products have been rigorously tested on all types of textured hair from 2A – 4C patterns.

Recognising the fragility of curly and coiled hair, the range has been co-created by Aveda’s Global Texture Team who work to educate and redefine textured hair education and champion hair inclusivity.

Aveda Be Curly Advanced™ comprises seven products that cleanse, condition, prime and style textured hair.

Aveda: www.aveda.co.uk/professional

Dyson unveil next generation professional hair dryer

Dyson has revealed its highly anticipated new tool, the Dyson Supersonic r™ professional hair dryer that is 30% smaller, 20% lighter and more manoeuvrable to deliver fast drying and smoother, frizz-free, shinier results.

The dryer’s ergonomic ‘r’ curve design enables comfortable reach and constant use with prevention of common repetitive strain related injuries in mind.

Key to its efficiency is its streamlined heater, the Dyson Hyperdymium™ motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer to deliver optimal airflow and temperature. For example, the rough dry mode minimises drying time using maximum power heat with controlled airflow whilst the diffuser is set to low and flow to reduce frizz and enhance curls without disrupting the curl pattern.

It features three precise airflow settings and four heat modes, including constant cold shot and has a clever filter engineered to capture pollutants such as hair sprays and airborne styling products.

Dyson: www.dyson.co.uk

Alfaparf Milano’s new line protects hair against UV damage

Ideal to retail ahead of clients’ summer holidays, Alfaparf Milano Professional’s new collection guards hair against the damaging effects of ultra violet rays including protein loss, colour fading and hair dryness.

Creating a protective film around the hair, counteracting dryness and frizz caused by oxidative damage from solar radiation, Semi di Lino Sunshine is formulated with Sun Shield, a 100% natural active ingredient derived from cold-extracted Chia Seed Oil (Salvia Hispanica) that shields hair from the negative effects of UV rays.

In addition, Urban Defence Pro shields against pollution, Shine Fix Complex delivers 24 hours of brightening and Colour Fix Complex prolongs colour.

The Alfaparf Milano Professional Sun Shield collection comprises After-Sun Low Shampoo, After-Sun Treatment, Hair Protective Oil and Hair Protective Milk.

Xpert Professional : www.xpertprofessional.ie

Wella reformulates colour developer to increase sustainability

Wella Company has devised a more sustainable, vegan version of its Wella Professionals Welloxon Perfect salon colour developer taking into account its formulation, packaging, transportation and in-salon use.

Delivering predictable colour results, Welloxon Perfect’s upgraded formula is now free of any animal derived ingredients as well as mineral oil (derived from non-renewable fossil fuels), and is the first product in its sector to use carbon-reduced hydrogen peroxide.

In addition, the product now comes packaged in a new bottle made of up to 70% of postconsumer recycled plastic which is, bar the safety seal, 100% recycleable. Plus its new shape enables more efficient distribution, cutting the number of trucks required by 25%.

For salons to enhance their sustainable credentials further, Wella’s R&D stylists and Education team have developed a new easy rinsing technique which the company estimates can potentially save up to 6 litres of water for every colour service.

Wella Company: www.wella.com/professional

Physically repair the hair’s internal structure and prevent future damage with bond-building treatments.

The Bond Building Exercise

AAs well as choosing formulations that deliver effective and delightful results, caring for the hair during chemical processes such as colouring, bleaching and perms or straightening services should also be a priority for you. The same goes for repairing hair that is damaged through over use of heated styling tools or poor brushing techniques.

This is where Bond-building treatments come into their own, not only enabling you to deliver services that effect physical repairs hair and prevent future damage but also generate additional income in addon treatments and retail.

You’ll know that when you apply chemical treatments, the disulfide or covalent, hydrogen and ionic bonds that maintain the hair’s structure are broken. Disulfide bonds, which are linked together by keratin in the hair shaft, give the hair strength and texture, hydrogen bonds are responsible for hair elasticity, and ionic bonds are affected by the hair’s pH levels and break easily.

These damaged bonds lead to hair becoming weak and more prone to breakage as well as losing shine, shape and definition.

By rebuilding these broken bonds, we can repair existing damage as well as prevent further harm to hair during treatments and daily styling. Bond-building products are often pH neutral and formulated using ingredients that seal the hair cuticle, fill existing cracks caused by broken bonds and encourage protein production.

In the salon, these formulations can often be incorporated into chemical treatments at the backwash or offered as a stand-alone hair repair therapy. The addition to many bond-building ranges of weekly home treatments along with shampoos and conditioners to maintain results, has the added benefit of generating retail sales.

Whilst there is a host of dupes on the market that consumers may feel will deliver the same results, it’s important to emphasise to clients that not all bondbuilding products are created equal. By investing in a professional treatment paired with homecare, the results can be noticeably different to those achieved by topical high street products that use the ‘bond building’ term but deliver only cosmetic results. Turn the page for some highlights…

Alterna’s Caviar Restructuring Bond Repair’s key active is Caviar Bond Enforcing Technology which seals hair damaged hair cuticles. These Bond Enforcing molecules find cracks in the hair cuticle, filling them to smooth the hair fibre and decrease friction.

Age-Control Complex, a blend of Caviar extract and antioxidants, infuses hair with nutrients whilst Enzymetherapy®, the targeted delivery of enzymes and minerals, supports keratin production and Seasilk®, a blend of marine botanicals, nourishes to moisturise the hair.

The Alterna Caviar Restructuring Bond Repair collection comprises Shampoo, Conditioner, Masque, Leave-In Protein Cream, Leave-In Heat Protection Spray, Overnight Serum and Intensive Leave-In Treatment Masque.

Salon Promotions: www.salonpromotions.co.uk

Goldwell Dualsenses Bond Pro supports the hair’s bond-protein network with Inter-Amino-BondBuilder technology that forms new ionic and hydrogen bonds, fortifying hair from inside out. The advanced formulations deliver long-lasting strength and hair that is up to 10x more resilient to breakage.

The treatment system comprises Fortifying Shampoo, Fortifying Conditioner, Repair & Restructure Spray, 60Sec Treatment and Day & Night Bond Booster.

Goldwell: www.goldwell.com

Sachajaun Hair Bonding Booster targets the internal structure of the hair to reduce damage whilst enhancing volume, locking in colour and increasing manageability.

It is formulated with Fibrehance™ Technology, small molecule advanced compounds that form hydrogen bonds within the hair structure, repairing and restoring internally. Thanks to their specifically designed chemical structure and dimension, these compounds optimise multi-brand interactions within the hair keratin cortex. In addition, amino acids from Hydrolyzed Quinoa protect the hair shaft and increase colour retention.

The new Sachajuan Hair Repair Booster Kit comprises Hair Bonding Booster which should be mixed with Hair Repair Treatment to deliver the best results.

Sweet Squared: www.sweetsquared.com

Shed Former Glory Reconstructing Damage Repair Shampoo and Conditioner give weak hair a new lease of life, strengthening, refortifying and revitalising dry and damaged strands thanks to Hydrolyzed Vegetable Protein PG-Propyl Silanetriol.

Colour-safe, the sulphate- and mineral-oil free Shampoo gently cleanses the hair with a rich lather and the Conditioner adds smoothness and shine.

Both products are 100% vegan and available individually and in travel sets for retail.

Alan Howard: www.alanhoward.co.uk

The Olaplex system protects hair by multiplying and rebuilding hair bonds helping to prevent breakage and damage. Single sulphur hydrogen bonds are cross-linked back together to form Disulfide bonds before, during and after the treatment.

The three-step process of Olaplex No.1 Bond Multiplier and Olaplex No. 2 Bond Perfector work as a stand-alone salon repair therapy. Alternatively products can be combined into a colour treatment.

For homecare, the treatment range includes shampoos and conditioners, Olaplex No.0 Intensive Bond Building Hair Treatment, No.3 Hair Perfector and No.8 Bond Intense Moisture Mask, plus No.6 Bond Smoother, No.7 Bonding Oil, No.9 Protector Nourishing Hair Serum, and Volumising Blow Dry Mist for styling.

Salon Promotions: www.salonpromotions.co.uk

Xpert Professional : www.xpertprofessional.co.uk (Scotland & South East)

Defy Damage In A Flash is a new bond-building rinse-out treatment that promises maximum results in just seven seconds. This liquid-to-crème formulation harnesses Enhanced Bonding Technology and Liquid Keratin making hair stronger and up to 20 times more resilient to breakage.

Safe for colour-treated hair, the silicone-free formula builds bonds from the first application leaving hair silky and shiny without heaviness.

To use, cleanse hair using Joico® Defy Damage Protective Shampoo and once rinsed, apply Defy Damage In A Flash from mid-length to ends avoiding the roots. Work the liquid into the hair until it turns creamy. Leave in for seven seconds and rinse.

Salon Concepts: www.salonconcepts.co.uk

Alan Howard: www.alanhoward.co.uk

Laceys: www.laceyshairsupplies.co.uk

epres™ Professional Bond Repair is a onestep system that delivers visible deep lasting repair from chemical, thermal and mechanical damage from the very first use.

Its patented Biodiffusion™ technology that repairs Disulphide bonds continues to heal hair even after it is dry.

Plus, the acid-free formulation doesn’t disturb the pH of chemical treatments or shut down the hair cuticle, meaning it can be used alongside colour applications without affecting the results.

Sweet Squared: www.sweetsquared.com

OSMO Chromoplex™ is a three-step system formulated with Fibre Bond Technology to help strengthen, nourish and protect the hair from the inside out throughout lightening and colouring process.

In addition to Shampoo and Conditioning products, the collection includes Chromoplex™ Bond Builder #1 designed to provide optimal strengthening and anti-breakage benefits when mixed with any professional colour/bleach treatment. Chromoplex™ Bond Sealer #2 is then applied as a protective, nurturing treatment cream that stabilises the strenghtened bonds formed in the first step of the treatment.

At home, clients use Chromoplex™ Bond Sustainer #3 twice weekly as an ultraconditioning treatment to maintain hair strength, sensational shine and suppleness. OSMO: osmo.uk.com

Hair Trends

Texan Curls

Glamour meets rock and roll with the trend of Texan hair, inspired by Queen Bey’s country era. Texan hair refers to the southern American aesthetic of big, voluminous curls, which you can achieve in the salon using Boucleme’s Super Volumising Foam (boucleme.co.uk) to amplify fullness, definition and lasting hold.

The Hydro Bob

“A Hydro bob is a way of styling the shape of a bob to have a more wet/sleek look to add to the definition of the shape. If you want a true wet look, baby oil is a great product to use and this look is ideal for the warmer weather. The wet look that creates shine and gloss is what creates the ‘hydro’ finish.” – Katie Allan, Founder of MayFive Hair (mayfivehair.co.uk).

“I think this year’s Met Gala could be renamed as The Wet Gala based on the amount of drenched, ultra shiny, wet look hair at this year’s carpet! I would use Keune Ultra Gel as a base for these looks then drench in Gloss Spray to give a high, wet look shine”- Luke Benson, Global Ambassador for Keune ((keune.com).

Cowboy Copper

“Cowboy Copper is a super fun, playful colour but it’s also high maintenance and complex to achieve… I’d recommend epres (epresbeauty.co.uk) as a bond repair treatment, then continue to use the home repair treatment. As an everyday shampoo and conditioner, it would be Davines Minu and their Alchemic Conditioner in Copper (uk.davines.com) to top up the colour if it fades between appointments.”

Katie Allan, Founder of MayFive Hair (mayfivehair.co.uk).

Image: Hair by epres stylist Imogen Rose (@imogenrosehair).

The Micro Bob

“Micro bobs are huge this summer. The different ways in which they can be cut and styled means they are suited to most hair and face shapes. For more of an androgynous look you can keep the shape short and sharp, highlighting the jaw line. This means that it suits most people and accentuates your bone structure.”Katie Allan, Founder of MayFive Hair (mayfivehair.co.uk).

“The most frequently asked for styles have been the blunt collar bone cut which is incredibly flattering offering low maintenance styling [and] the blunt chin length bob which looks thick and is a style statement in itself” -

Kelly Shone-Adams, OSMO Technical Advisor (osmo uk.com) and owner of Technocracy Hair Salon (technocracyhair.com).

As an ABT member, did you know that you can earn points to upgrade your membership level by leaving a review of your ABT experience on Facebook or Google?

Sharing your experience of being an ABT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our ABT team members who have excelled in their service to you!

What you’ll earn:

1 review on Facebook or Google will reward you with 15 points which could upgrade your membership to Silver, meaning you could get bigger discounts off your annual ABT insurance and membership!*

Tell us about…

• How long you’ve been an ABT member

• What your joining, renewal or claims experience was like

• Your experience of using the ABT website

• The benefits of using your personalised portal

• Any member of the ABT team that has gone above and beyond

• Anything else you’d like to share with us and other members

Scan this QR Code to review us on Google or log onto your Google account and search for ‘Associated Beauty Therapists’. On the right hand side you’ll see information about ABT and Google Reviews - Click on this and choose to Write a Review.

Scan this QR Code to review us on Facebook or log onto your Facebook account and open the page for ‘ABTAssociated Beauty Therapists’.

Click on Review and leave your review for us.

Once your review has been viewed by a member of the ABT team, points will be added to your ABT account and your level of membership will be adjusted on your portal.