Beauty & Hairdressing October / November 2024 Issue 17
Vouchable
Vouchable provides a simple and effective way of selling gift vouchers to your customers, directly from your website. From set up to fulfillment and tailored design that matches your brand. It’s the best way to sell your gift vouchers online. Save by becoming an ABT Member.
Beauty & Hairdressing Magazine
All ABT Members’ receive a free digital subscription to Beauty & Hairdressing magazine. Or if you visit us at shows and events throughout the year pick up your free printed copy.
Smart Group
Your Smart Group 20 minutes –No Obligation Business Review
As an ABT member take advantage of this free 20 minute Smart Group Business review which will provide insights in to consumer and industry trends as well as discovering how to identify your dream client and how to capture them. Discover how to increase your £ per hour and how to get your current customers to visit more often.
National Register of Beauty & Hair Professionals
Powered by professionals, consumers are able to search the register to find their beauty & hair professional and book their next appointment. With ability to filter by various criteria, the register really is trusted by individuals so make sure you have been accepted to showcase yourself as part of your membership with ABT.
Personalised
confirm how you will appear on our new and improved website search listing (NRBHP.com)
(worth £39)
Marie-Louise Coster advises
Kamila Borowiec
Alicia Humphreys
Katie
Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk
Publisher Dave Horton dave@abtinsurance.co.uk
Editorial Melissa Dennis melissa@abtinsurance.co.uk
Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS
Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.
Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.
From the Editor
Dear Readers,
Hopefully you have picked up your printed copy of Beauty & Hairdressing magazine, one of your many membership benefits of being an ABT member, during this autumnal show season at either Professional Beauty North (29th & 30th September) or Salon Beauty (13th & 14th October).
If you weren’t able to make the shows and you’re reading this issue digitally, you wouldn’t have seen the launches and treatment innovations or caught up with likeminded industry peers at these annual trade events. The ABT Team love meeting members, new and old, at these events, answering your insurance and accreditation questions and sharing exclusive discounts.
Don’t forget that as part of your ABT Membership you can claim free event tickets with discounted access to live education stages as well as enjoy a glass of fizz in VIP areas and a collect a free Goody Bag simply by flashing your ABT wristband. So if you haven’t been able to attend this season’s events, be sure to note down dates for 2025 and make the most of your membership benefits.
If you couldn’t see us face-to-face this autumn in Manchester or London, the ABT Team is always on hand by phone (01789 773573), email (info@abtinsurance.co.uk), Live Chat with a team member (abtinsurance.co.uk) or direct message on Instagram (@abtinsurance) and Facebook (@AssociatedBeautyInsurance). Talk to us about renewals, new memberships, adding new skills to your insurance or achieving ABT accreditation for your courses. We pride ourselves on delivering 5-star customer service, so if you’re happy (or even if you think ABT could do better), leave us a review on Facebook or Google and you’ll earn a reward!
Best wishes
Melissa Dennis
ABT Accreditation
ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.
ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.
A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.
ABT Members’ News
ABT Accredited Trainer named best in the UK!
Congratulations to Katy Jobbins and the team at the Permanent Makeup Training Academy, recognised for its performance in training by winning the HBA’s Education Excellence Award at the National Hair & Beauty Awards 2024. A number of courses run by the academy have successfully achieved ABT Accreditation. Katy was the only individual to secure three top 10 finishes, also taking second place in the award for the UK’s best Semi-Permanent Makeup Brow Artist, and was placed ninth in the Entrepreneur of the Year category.
The Permanent Makeup Training Academy was amongst 50 finalists in the HBA Education Excellence category, which rewards the best training centre across the entire UK hair and beauty industry. Katy personally trains all students on a one-to-one basis at her West Sussexbased academy.
Permanent Makeup Training Academy: permanentmakeuptraining.co.uk
ABT supports your gift voucher sales
With Christmas approaching there’s no better time to tap into the potential of the gift voucher market and, as an ABT Member, you can benefit from a professional provision to support you in offering a premium gift voucher service.
ABT has partnered with Vouchable who provide a simple and effective way of selling gift vouchers to your clients. From set up to fulfilment and tailored design that matches your brand, we think it’s the best way to sell your gift vouchers online.
As an ABT Member you can benefit from half priced Vouchable fees, a branded voucher page, fulfilment handling, dedicated admin portal and unlimited customer support.
“Having met the team ourselves, Vouchable really are there working with you to support you through the process, it’s just another fantastic membership benefit of being with ABT” says Amelia Black, ABT’s Brand Manager.
Elizabeth Sands, entrepreneur and founder of the ABT Accredited Elizabeth Sands Beauty School, was recently profiled by Ulster Tatler following her success as Businesswoman of the Year for Northern Ireland.
Established in 2016, the Elizabeth Sands Beauty School delivers ABT Accredited in-person and online beauty courses. Since 2020, the Beauty School has trained in excess of 18,000 students through a range of 50 online accredited courses.
The Ulster Tatler article highlights the Beauty School’s credentials including its accredited status with ABT, commenting: “This accreditation not only validates the credibility of the school but also enhances the employability of its graduates.”
Elizabeth Sands Beauty School: elizabethsandsbeautyschool.co.uk
Salon Health Check with The Smart Group
ABT Members are invited to benefit from a free of charge Business Opportunity Review with aesthetic beauty equipment supplier, The Smart Group.
Conducted on Zoom, this business health check may be helpful if your beauty business is experiencing static revenue and struggling to improve it. Undertaking this review will help you to establish where your business is and reveal what profit you could start making with the introduction of an energy-based device.
What’s more, you’ll also be in with the chance to win Afternoon Tea at The Ritz or dinner at the Gherkin!
The Smart Group has 33 years’ experience in the aesthetic beauty sector both as salon and clinic owners as well as distributors of leading quality assured equipment. Book your free No Obligation Business Opportunity Review scan the QR code or visit www.the-smartgroup.co.uk/opportunityreview
ABT launches The National Register of Beauty & Hair Professionals
Created to help you generate more clients for your beauty or hair business and ensure that consumers can easily access qualified and insured professionals, ABT has launched the National Register of Beauty & Hair Professionals (NRBHP).
For consumers, the Register provides a searchable database of professionals that have passed a series of checks and meet insurance standards to carry out treatments for which they are qualified. Search results can be by filtered by treatment, facilities, postcode or location.
For ABT members, the Register enables new clients to find you and book your next available appointment. You do not need to be salon-based, professionals who also work mobile, from their own home or who rent a chair are also listed.
Simply log in to your personalised portal on the ABT website (abtinsurance.co.uk) and confirm your treatments, social media details, booking links and contact information. Inclusion on the NRBHP is free of charge as part of your ABT membership.
Commenting on the launch of the NRBHP, Amelia Black, ABT’s Brand Manager, says:
“The National Register of Beauty & Hair Professionals has been created as a consumer lead platform for ABT members. We saw the need to make our ‘Find the Nearest’ search tool even better and give it its own space and platform to support you further on your journey in business.
“Make sure your profile is up to date and activated via abtinsurance.co.uk then head to nrbhp.com find your profile and share the link to your socials to ensure everyone knows you are Professional, Qualified and Insured. Together let’s raise industry standards and get you seen by more clients.”
The National Register of Beauty & Hair Professionals: nrbhp.com
Accredited educator wins business strategy award
Business Mentor, ABT Accredited Educator and Beauty & Hairdressing columnist Katie Godfrey has been named Beauty and Aesthetics Business Strategist of the Year at the Corporate Vision Global Business Awards 2024.
Katie is a successful entrepreneur with several businesses to her name including a beauty salon, ABT Accredited Training College, product range and coaching business. She hosts The Life of KG podcast, where she shares 15 years’ knowledge of starting and building successful businesses |in the beauty industry.
Commenting on winning this latest accolade, Katie says:
“This recognition is an absolute honour, and I’m still pinching myself to make sure it’s real.
“Over the years, I have dedicated myself wholeheartedly to this business. My mission has always been to support and empower beauty, hair and aesthetics businesses, helping them to thrive and achieve their fullest potential. This award is a testament to the hard work, late nights, and the deep love I have for this industry.
“But more importantly, it’s a reflection of the incredible businesses I’ve had the privilege to work with. Without your trust |and collaboration, this achievement would not have been possible.”
Katie Godfrey: kgbusinessmentor.com
Image credit: Millie Rose Homewood
Sheffield nail academy achieves ABT Accredited Status
Beyond Nails & Beauty Training Academy has gained ABT Accreditation for its Beginners Gel Polish and Beginners Builder Gel courses.
The one-day courses have been developed by Beyond Nails & Beauty Founder, Megan Lindsay, who shares her 10 years’ experience with students. Courses take place at the Academy’s venue in the heart of Sheffield, South Yorkshire.
“Training is such a huge passion of mine. I love seeing my students progress and go on to become successful, passionate nail technicians,” says Megan, who gained her AET teaching qualification during the Covid-19 pandemic before opening her own Academy in February 2024 .
With small class sizes and one-to-one training, education can be tailored to suit individual students, whether that’s a complete beginner or an experienced professional.
“I pride myself on ensuring all nail technicians who pass through my door get personal and bespoke training and support to help them kick start or progress their careers,” Megan explains. “I decided to have my manuals accredited by ABT as they are a well-known, reputable and industry recognised company.
“ABT have provided direction for my courses and manuals as I cover a range of topics from technical guidance, practical tests but also health and safety requirements and basic business advice. These also ensure the courses are fully insured and recognised.”
Beyond Nails & Beauty Training Academy: beyondnailsandbeauty.co.uk/training-academy
Add Permanent Jewellery to your policy at no additional cost
Can ABT see into the future?
After predicting that Permanent Jewellery could be the next big thing to generate additional revenue for your beauty or hair business, we are delighted to be able to offer cover as part of the Full Beauty Membership and Insurance policy for those who train with an ABT Accredited College.
“We have seen an increase in insured and accredited courses in Permanent Jewellery as an additional service on treatment lists, especially as we head in to the Christmas party season,” says ABT’s Ella Figgitt. “Additionally we’re seeing Permanent Jewellery being enjoyed at special occasion events to mark friendship, family and love.”
Take a look at our Permanent Jewellery feature on page 47 and find out more about this exciting opportunity.
Beyond Nails & Beauty Founder, Megan Lindsay, has gained ABT Accreditation for two nail courses.
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Industry News
Industry shows positive growth, says British Beauty Council report
The British Beauty Council has released its latest Value of Beauty Report, stating that last year the UK beauty industry saw a 10% growth in workforce and an 11% increase in sales. Although inflation is expected to slow next year along with price rises, annual growth is forecast to be higher than the natural average in 2024, peaking at 3% year-on-year.
According to the report compiled by Oxford Economics, the industry workforce grew to more than 603,000 people last year, and generated sales of £27.2bn for both products and services. This is close to the pre-Covid average of £28bn.
Millie Kendall OBE, CEO of the British Beauty Council, comments:
“We have almost returned to our 2019 peak economically, despite structural and economic challenges.
“We’ve had to be dynamic and pivot - looking to China, USA, Australia, Middle East and India to help grow our exports in the face of increased red tape when trading with the EU.”
She adds:
“Beyond export, beauty’s domestic influence is astounding, bolstered by the opening of Sephora in the UK.”
British Beauty Council: britishbeautycouncil.com
Additional Lengths partner with women’s football team
Hair extension brand Additional Lengths has announced a collaboration with Middlesbrough F.C Women with the aim of showing that women can take pride in their appearance as professional sportspeople without compromising respect. The partnership hopes to inspire a new generation of young athletes who may struggle to find relatable sporting role models, a vision which Additional Lengths and Middlesbrough F.C. Women share.
Victoria Lynch, Additional Lengths’ Founder, says:
“Confidence plays a major role in every teenage girl’s life both on and off the pitch, it’s a key factor in exclusion from sports. Working with Middlesbrough F.C Women, we want to re-shape the narrative of femininity to being strong, confident, and capable, ready to take on the world, championing female confidence and empowering young women through education and encouragement.”
Additional Lengths: additionallengths.co.uk
Stylists embark on Alfaparf Milano’s elite education
The Alfaparf Milano Professional Architects of Design (AOD) programme has kicked off at the brand’s academy in Dublin.
The AOD elite education programme runs over 12 months and offers the opportunity for 10 hair professionals to enhance their cutting and colour techniques through mentorship at Alfaparf Milano Professional Academies in Rome, London, Barcelona and Dublin.
They will also learn the multi-disciplines of being a hairdresser today, including communication techniques and presentation skills.
In Autumn 2025, at the end of the year-long programme, each AOD member gets to showcase their talent on stage and take part in a photoshoot.
Students will next travel to Italy to attend the Alfaparf Milano Professional Academy in Rome.
Dermalogica is looking forward to welcoming the first cohort on their CIBTAC Level 4 Awards in Microneedling and Skin Peeling treatments at their training hub in Glasgow.
Launched in September 2023 at Dermalogica’s Leatherhead and Derby locations, the awards were introduced in response to growing pressure to regulate the sector and elevate skills in nonsurgical aesthetic treatments.
Combining theoretical knowledge with hands-on training, the courses include digital content and educator-led online support sessions and guided practical workshops.
Dermalogica’s CIBTAC Level 4 Awards in Microneedling and Skin Peeling are expected to launch at their Dublin training venue in 2025.
Technology pioneered at the University of Bradford’s Centre for Skin Sciences (CSS) is being used to create new tanning products formulated with pigmentation peptides that encourage the body to tan itself without the need for exposure to the sun or UV rays.
Coegin Pharma and the university began collaborating in 2019, and having obtained full commercial rights, the Swedish biotech firm aims to launch the first cosmetic tanning product using these patented pigmentation peptides in 2026.
The peptides imitate a naturally occurring protein that affects melanin production and transportation, encouraging the body’s natural melanocytes to rise to the skin’s surface and create the same effect as a natural tan.
This method also has the potential to address pigmentation concerns such hyperpigmentation, hypopigmentation (e.g. vitiligo), restoring natural hair pigmentation to treat greying hair, and decreasing pigmentation on brown warts and age spots.
Coegin Pharma: coeginpharma.com
University of Bradford - Centre for Skin Sciences: bradford.ac.uk/css
October sees the launch of Benefit’s Benemart pop-up in Selfridges & Co. in Manchester, a beauty grocery supermarket stacked with tantalising spins on favourite nostalgic British household delights.
Benefit debuted their Benemart pop-up at Selfridge’s & Co. in London for a week in August.
Open for a limited time in Manchester from 28th October, Benemart will see shelves stacked with ultra-collectable sets for brows, pores, lashes, cheeks and more with limited-edition supermarket kitsch beauty gift sets and fresh off-the-market stocking fillers.
Products include cans of ‘Peas, Love & Pores’, ‘Soup’d Up Beauty’ and ‘Lookin’ Crisp’ packet makeup bags also available nationwide.
Benefit recently announced that it has met its pledge to raise circa £2 million for its UK and Irish charity partners, Look Good Feel Better and Refuge. The company donated £5 from every brow wax carried out at Benefit Brow Bars during May, as part of its Body is Beautiful philanthropy programme.
Benefit Cosmetics: benefitcosmetics.com
Training providers can now benefit from iSalon software
Salon software company iSalon has made its Salon Manager platform available for use by colleges and training academies, giving students practical experience of real-world industry practices.
For colleges, iSalon’s Salon Manager can be used for class management, online class bookings and enrolment, stock control from any location and online consultation forms for digital client interactions.
Commenting, Rikki Tronson, General Manager at iSalon, says:
“Many hair and beauty professionals kick off their careers at colleges and training academies. We’re thrilled to bring our Salon Manager software to these institutions, introducing students and apprentices to our brand. This preparation ensures they deliver top-notch in-salon experiences. We get more referrals from salon owners who have used Salon Manager than from any other source, making us the go-to salon management software for countless course leaders and business owners.”
iSalon: isalonsoftware.co.uk
Hair Rehab London relaunches with pro-ageing campaign
Hair Rehab London, the hair extension brand founded by TV personality Lauren Pope, is relaunching.
The brand has introduced a pro-ageing campaign centred around ‘everyday elevation’ through the use of premium hair extensions as a subtle and natural confidence boost.
The company’s new look and campaign aims to reflect its consumers, whose style has evolved and matured since the brand was first introduced in 2007.
Commenting, Lauren Pope, founder of Hair Rehab London, says:
“Our mission has always been to empower our customer, whatever their age, to use our products to feel like the very best version of themselves - and that is still very much at the heart of what we do 17 years later. Whether it’s post-partum hair loss, hormonal hair thinning, or just time to switch up your look, we want our brand and products to give you the confidence to do just that.”
Hair Rehab London: hairrehablondon.com
Salon System discontinue gel polish brand
Nail techs have responded with disappointment to the news that Salon System is to discontinue its Gellux professional nail range.
The decision has been taken to enable the company to “focus, invest and grow” the key Salon System categories of eyelashes, brows and wax products.
The Gellux range was launched 13 years ago, comprising a wide collection of gel polish colours.
In a statement, Salon System said:
“Since its launch in 2011 we have loved being part of the nail community and it’s been wonderful to see so much creativity using the Gellux products.
“We are so grateful for your loyalty and support over the past 13 years.”
Gellux products will be available online and through wholesalers until March 2025.
Salon System: salonsystem.com
Cardiff spa receives major investment
Vale Resort near Cardiff is celebrating its 25th anniversary with a £100,000 investment to update its award-winning Vale Spa.
Expected to be completed by Spring 2025, the renovation will see a refurbishment of all treatment rooms, the addition of new relaxation spaces and the creation of a fire and ice experience with ice machines and a sauna.
Eight of the spa’s treatment rooms have already been transformed in Phase One of the project.
Commenting on the investment, Debbie Searle, Spa Manager at Vale Spa, says:
“We don’t take for granted that we’ve won Best Resort Spa seven years running, but we’re incredibly thrilled to be investing heavily into improving the spa even further and enhancing the experience that we already offer our guests. Phase One has already proven to be very popular with our guests and we’re excited to roll out additional phases with the aim of completing the work by spring next year.”
The Vale Resort: valeresort.com
Laura Whitmore hails revitalising CACI facial
Presenter and actress Laura Whitmore is the latest celebrity fan to praise a CACI treatment, describing it as “my favourite facial ever.”
Laura experienced a CACI Synergy facial at the Lisa Franklin Clinic Prive in Knightsbridge, the brand’s flagship London location, ahead of filming for a new role.
The CACI Synergy facial included skin as well as muscle work, beginning with microdermabrasion to help reduce pigmentation, followed by nonsurgical facial toning and a jowl lift.
Through her social media accounts, Laura said:
“Best non-invasive facial. Hiding that truth that I spent the last two weekends working at music festivals and not sleeping enough.
“My favourite facial ever. Ready to start back shooting tomorrow.”
CACI: cacibeauty.com
Business & education experts collaborate to host retreat
Salon business expert Liz McKeon and Education expert Sinead O’Sullivan are collaborating to run a three-day Business Owner’s Retreat.
Crafted specifically for salon business owners, the retreat takes place in Kilkenny, Ireland from 21st to 23rd October, and includes 10 classroom sessions with Liz McKeon, who is CEO of The International Salon Business School. These workshops will focus on delegates mapping out personal and business goals to facilitate long-term results. The retreat will also feature morning yoga, group activities and evening networking sessions.
The event is open to any business owner in the beauty, nail, hair, barbering, spa or aesthetic sector and for any size business.
Business Owners Retreat: bit.ly/3Wrj2l3
RefectoCil introduce Brow + Lash Bar franchise to UK
Salon System is introducing the RefectoCil® Brow + Lash Bars franchise to the UK.
RefectoCil® has been a pioneer in lash and brow tinting products for over 90 years, and has a presence in over 70 countries.
Successfully established in Austria, RefectoCil® Brow + Lash Bars offer clients a range of services from 15-minute to onehour treatments, including Brow Styling and Cleansing, Brow Lifting, Custom Colour, Lash Styling and Brow & Lash Comb, delivered by skilled brow and lash experts.
Applications to become part of the franchise are welcome from existing beauty professionals seeking to expand their services and increase revenue, or from entrepreneurs and investors looking for a new business opportunity.
To learn more or to express your interest, email Michaela Klamer at m.klamer@gwcosmetics.at.
Software firm Phorest has introduced a Treatment Plan feature for medi-spas, which comprises templates designed to ensure accurate recording of client interactions and improved experiences.
The latest iterations of a Treatment Plan are automatically saved, safeguarding the integrity of medical records and keeping each plan’s sanctity intact. Amendments can be tracked and the Multiple Signatures function ensures compliance with regulatory standards.
A patient’s treatment journey can be documented with the addition with before-and-after photos, markup and comparison images. In addition, treatment specifics such as laser settings and patient progress can be reported through the CourseTables feature.
Cillian Moloney, Phorest’s Lead Product Manager, explains:
“These enhancements reaffirm Phorest’s ambition to excel within the aesthetic clinic field. We are steadfast in our mission to offer an unparalleled client journey, leveraging our innovative technology.” Phorest: phorest.com/gb/industry/aesthetics
Vagaro introduces AI tool to assist salon marketing
Salon software brand Vagaro has introduced an Artificial Intelligence (AI) tool to help business owners enhance their marketing and engage with clients more effectively.
Available to all Vagaro users, Vagaro AI instantly crafts polished communications such as service and policy descriptions, effective marketing messaging and more. Users can choose from a list of tones, for example, professional, casual or uplifting.
Fred Helou, CEO and founder of Vagaro, explains:
“This innovative tool represents a significant milestone in our ongoing efforts to empower businesses in beauty, wellness, and fitness to be at the forefront of their industries.
“With Vagaro AI, our users can unlock new levels of efficiency and effectiveness in their client communication and business operations, helping them achieve greater success and growth.”
Vagaro: vagaro.com
ishga partners with spa at iconic Manchester hotel
Seaweed skincare range ishga has been introduced to the Rena Spa at The Midland Hotel.
The Midland Hotel has been an iconic hotel in the heart of Manchester for over a century, and its award-winning Rena Spa features a sauna, shower experiences, steam room, pool with Swan neck fountain and relaxation room.
ishga products are formulated with healing spring water and sustainably sourced Scottish Hebridean seaweed.
Treatments now available at the Rena Spa at The Midland include the Signature ishga Facial, Express Facial, Aromatherapy Massage, Back Massage, Hand Recovery, Foot Recovery and Scalp Massage.
ishga: ishga.com
What’s New in Beauty
Waxing salons make savings with Hive® Value Packs
Hive® has introduced ‘three for two’ value packs of its 425g wax to help make this lucrative salon treatment even more cost effective.
“Such a significant saving, especially in key trading periods, can make a massive difference to the profitability of a beauty businesses, whether a salon or individual mobile therapist,” say the brand. “This unbeatable offering is not restricted to just one type of wax, therapists have five outstanding formulations to choose from, meaning they can cater for every client and still save money.”
Hive® 3 for 2 Wax Value Packs are available in Warm ‘Honey’ Wax, Crème Wax, Tea Tree Crème Wax, Sensitive Crème Wax and Lavender Crème Wax.
Hive of Beauty: hiveofbeauty.com
Create customised styles with new lash clusters
Salon System has expanded its lash range with the launch of Luxe Light Lashes available in Short or Medium lengths to enable you to create natural-looking, bespoke styled lash looks.
Salon System Luxe Light superfine cluster lashes create a subtle, natural ‘no makeup’ look. Easy to apply neatly along the natural lash line thanks to their straight base, these 10mm or 12mm clusters add length, subtle volume or extra intensity when stacked. They can also be applied as ‘Underlashes’ on the lower natural lash line.
Apply using a choice of 7-10 day glue or strip lash glue, depending on your client’s needs.
“Whether you want to create a full strip lash look or just choose to put a couple on the outer edges of the natural lashes, [Salon System Luxe Light Lashes] make it a quick, affordable and affective lash treatment,” advises Salon System Educator and Lash Expert, Ruth Atkins.
Salon System: salonsystem.com
Boost clients’ lashes & brows in six weeks
RefectoCil® has introduced a new product to boost the health of lash and brow hairs.
The brand’s Brow & Lash Booster is formulated with scientifically proven ingredients that increase the vitality of hair follicle cells and stimulate natural growth. These mainly plant-based ingredients include Styrian Pumpkin Seeds, Bamboo Stem and peptides.
With regular use, gaps in brow density will decline and a reduction in hair loss will be seen.
Dermatologically tested, the booster is gentle on the sensitive eye area and is free of hormones.
The product is applied morning and evening to cleansed and dried lash and brow hair using the innovative wand for precise application. Tested on men and women by a recognised independent institute, first results can be seen after six weeks.
Salon System: salonsystem.com/refectocil
Salons Direct: salonsdirect.com
SOSU expands Dripping Gold CC Foundation range
SOSU by Suzanne Jackson has added 10 new dewy shades of Dripping Gold CC Me in Foundation to its range.
Created to deliver medium to buildable coverage, this weightless, liquid CC foundation with SPF45 applies easily to correct and conceal skin imperfections, minimising redness and dark spots.
It is formulated with Hyaluronic Acid to increase skin moisture levels, Vitamin E to nourish and protect and Niacinamide (Vitamin B3) which improves the appearance of dull, uneven skin whilst enhancing its strength and calming redness. Antioxidant Green Tea and Chamomile extracts provide skin-soothing properties.
The new shades of this vegan formulation comprise 00 Vanilla, 2.5 Shortbread, 3.5 Sand, 4.5 Warm Beige, 5.5 Tawny , 6.5 Honey, 8.5 Chestnut and 9.5 Coffee. There are now a total of 18 shades available in the range.
SOSU by Suzanne Jackson: sosucosmetics.com
Brow experts develop at-home self-care routine
Brow HQ, an ABT Accredited Training Provider, has introduced a new At Home Brow Spa Routine that integrates self-care with professional-grade brow and skin products.
Developed by Brow HQ founder Leisa Roberts over three years, the salon-inspired routine combines products formulated by British chemists along with the expertise of facialists and holistic therapists.
The Brow Spa set includes Brow HQ Miracle Oil that nourishes and conditions to promote brow growth, reusable Eternal Eye Patches to revitalise delicate under eye skin, and an Eye Massage Roller, a self-care tool for relaxing, rejuvenating and soothing the eyes and face.
Brow HQ: brow-hq.com
Harley Wax expands home care retail collection
Harley Wax has launched a new addition to its retail range to help keep skin smooth and reduce ingrown hairs between appointments.
Harley Vanilla & Jasmine Body Scrub is formulated with natural salts that gently exfoliate the skin to remove dead skin cells, toxins and impurities. A blend of Coconut and Rapeseed oils soothes inflammation and hydrates the skin.
Retail the new exfoliator to clients to prep the skin ahead of waxing treatments and to keep skin at its best between
The scrub complements other products in Harley Wax’s retail range, including Harley Ingrown Hair Solution that exfoliates, keeps pores unclogged and reduces swelling
Harley Wax: harleywax.co.uk
HOW PROPER STERILIZATION
The role of in sterilization
Autoclaves are the most effective method for sterilizing tools in a beauty salon. They use specific condition such as steam under high pressure to kill all microorganisms on the tools, ensuring they are completely safe for use. While there are various types of autoclaves available on the market, the Enbio S Beauty Edition stands out for several reasons.
What makes the Enbio S Beauty Edition stand out?
In the beauty industry, maintaining the highest standards of hygiene and safety is not just a best practice, it’s a necessity. The COVID-19 pandemic has heightened awareness, and now more than ever, clients seek out salons that maintain high cleanliness standards. One of the most critical steps in ensuring safety is the proper sterilization of tools used daily for treatments such as manicures, pedicures, and other beauty services.
Enter the Enbio S Beauty Edition, the latest innovation in autoclave technology designed specifically for beauty professionals.
Why Sterilization is crucial in the beauty industry
Sterilization is the process of eliminating all forms of microbial life, including bacteria, viruses, fungi and spores. In beauty salons, tools frequently come into direct contact with the skin, nails and even blood, which increases the risk of infections if proper sterilization isn’t followed. Tools like nail clippers, cuticle pushers and tweezers are often reused between clients, and if they aren’t properly sterilized they could spread infections such as fungal diseases or even serious conditions like hepatitis.
This makes sterilization a key aspect not just of cleanliness, but of ensuring client health and safety. Ignoring this can severely impact a salon’s reputation, and more importantly, compromise the health of clients, leading to potential legal and financial repercussions.
The Enbio S Beauty Edition is crafted specifically for the beauty industry, making it the perfect choice for salons looking to streamline their sterilization process. Some of its standout features include:
• Quick Sterilization Cycles: It completes sterilization in just seven minutes, reducing downtime and allowing for faster tool turnover.
• User-Friendly Interface: The intuitive touchscreen is easy for staff to operate, ensuring consistent sterilization and reducing the chance of mistakes.
• Compact and Stylish Design: Its sleek and lightweight design makes it suitable for both small and large salons.
• Quiet Operation: The Enbio S operates quietly, which is an advantage for salons aiming to maintain a calm and serene environment.
In today’s competitive beauty industry, clients are increasingly prioritising safety. Investing in a reliable autoclave like the Enbio S Beauty Edition is a smart move that ensures the highest hygiene standards, builds client trust, and ultimately strengthens a salon’s reputation. Proper sterilization is not just a health requirement, it’s a critical business strategy.
Elevate your salon’s reputation with the Enbio autoclave. Ensure fast, medical-grade sterilization, prioritize client safety, and stand out with exceptional hygiene standards.
Katie B. Nail salon owner
”The Enbio autoclave is incredibly efficient and easy to use. Its compact design fits perfectly in my beauty salon, and the fast sterilization cycle allow me to serve more clients in less time. Highly recommend!”
What’s New in Skincare
Gel mask for menopausal skin revealed
Recognising the unique requirements of menopausal specific skincare, Elemental Herbology has formulated Pause & Renew Gel Mask as part of its Metal Longevity collection.
Addressing drier and thinner skin with a loss of skin elasticity, this new mask is cooling and calming, delivering intense hydration and boosting collagen production.
Based on Traditional Chinese Medicine, the vegan mask’s active ingredients combine a blend of adaptogens, vitamins and antioxidants including Ashwagandha to enhance cell regeneration, antioxidant Red Clover and vitamin B3 complex Niacinamide.
In addition, the skin’s microbiome is supported by Aurafirm, derived from fermented oats, and Pentavitin®, from corn kernels, which binds to the skin’s natural keratin to form a moisture barrier that prevents water loss.
Lavender, Geranium, Frankincense and Patchouli Essential Oils deliver a calming and balancing aroma.
Elemental Herbology: elementalherbology.com
Botanicals & chronobiology inspire new skin brand
A new ‘cosmeceutical meets botanicals’ skincare line has launched inspired by the ancient Egyptian sun god Ra and the Māori word for “sun”.
Raaie Skincare’s philosophy embraces the sun’s benefits whilst protecting against is dangers. Using chronobiology, formulations align with the skin’s natural rhythms to shield against sun damage and repair signs of ageing such as wrinkles, uneven texture and hyperpigmentation.
Products are formulated from land, sea and alpinebotanicals native to New Zealand, renowned for their hydrating, brightening and smoothing properties.
The Raaie collection comprises four daily skin products: Morning Dew Vitamin C Serum and Sun Milk Drops Tinted to protect the skin, and Yellow Moonbeam Retinal Elixir and Cocoon Ceramide Cream to repair.
Raaie Skincare: raaie.co.uk
CACI super size Amino Lift Peptide Complex
Following requests from customers, CACI has introduced a super-size of its Amino Lift Peptide Complex.
The professional-size 100ml bottle has been specifically designed to meet the needs of salon professionals, while still retailing the existing 30ml size within salon.
The display kit comes with over £170 worth of retail products including Amino Lift Peptide Complex, Exosome Glow Serum, Line Refiner Serum, Clear Skin Serum, Eye Revive, Hydro Mask, Purifying Silver Masks and Eye Revive Masks.
Within a week of its launch, the retail display kit sold out and as a result, CACI has now created a waiting list. Get in touch with CACI head office for more information.
CACI: cacibeauty.com
Hybrid serum primes whilst supporting skin health
Sásta Skin Health has introduced a new serum to protect and support the skin’s microbiome whilst also acting as a makeup primer.
Microbiome Booster Serum is enriched with a blend of prebiotics and postbiotics to continuously nourish and hydrate the skin and restore its natural pH.
Key ingredient Ectoin is a natural cell protector and creates a protective barrier to attract and maintain moisture. Cotton Bloom Extract addresses irritation and redness thanks to its anti-inflammatory properties and Lactobacillus
Ferment Lysate boosts collagen production, repairing and restoring the skin’s cells. Sodium Hyaluronate, a salt form of Hyaluronic acid, deeply penetrates, delivering hydration to plump and add radiance to the skin.
Sásta Skin Health: sastaskinhealth.com
Dibi Milano expand Body Vitality retail collection
Dibi Milano has expanded its Body Vitality body care line with new retail items to complement the Dibi Milano Body Vitality salon treatment.
New Retinol Smoothing Cream is formulated with Retinol in Cyclodextrin which renews the epidermis for a redensifying effect. Botanical Centella Asiatica, also known as Gotu Kola, also promotes epidermal repair making it ideal for very dry skin.
The display kit comes with over £170 worth of retail products including Amino Lift Peptide Complex, Exosome Glow Serum, Line Refiner Serum, Clear Skin Serum, Eye Revive, Hydro Mask, Purifying Silver Masks and Eye Revive Masks.
CACI has developed a new retail display kit to enable you to showcase their recent retail skin care launches.
To encourage additional retail sales in the salon, the CACI Reveal Beautiful Skin Retail Display Kit displays full-sized testers of the brand’s Serum Series along with product brochures.
The display kit comes with over £170 worth of free retail including 2 x Amino Lift Peptide Complex, 3 x Exosome Glow Serum, 3 x Line Refiner Serum, 3 x Clear Skin Serum, 3 x Eye Revive, 2 x boxes of Hydro Mask (five masks per box), 2 x boxes of Purifying Silver Masks (five masks per box) and 2 x boxes of Eye Revive Masks (five masks per box).
CACI: cacibeauty.com
UK distributor revealed for Decoded
Skin
Sweet Squared has become the official UK distributor of Decoded Skin.
This South Africa-based biotech brand uses the latest science to deliver effective products that support skin health without irritation or inflammation.
Delivering more than just coverage, Decoded Skin Treatment Foundation features the Decoded Triple-Complex Formula that supports the skin’s natural barrier and protects against external environmental aggressors. It includes Ceramides to boost the skin’s natural repair mechanisms, Vitamin E and Glycerin to protect skin cells against free radical damage, and a special six amino acid peptide blend to help improve skin firmness and tone and assist with correcting agerelated damage.
CACI reveals new flexible multi-tech system
CACI has launched a new multiple technology aesthetics system for customisable treatments to address facial toning, skin exfoliation, skin rejuvenation, problematic skin, sun damage and the reduction of lines and wrinkles.
Decoded Skin Treatment Foundation is available in seven shades and is suitable for all skin types.
Sweet Squared: sweetsquared.com
The new CACI Synergy Flex combines S.P.E.D® enhanced Microcurrent with LED light stimulation. The S.P.E.D® Quad Probes deliver double the power for targeting the jawline whilst S.P.E.D® Hydratone Rollers soften and hydrate the skin. Eye Revive Rollers target the delicate eye area and the Wrinkle Comb offers a needle-free and non-invasive alternative to collagen dermal fillers. CACI’s Electro Gloves enable you to carry out hands-on microcurrent treatments.
In addition, Orbital Microdermabrasion offers controlled crystal-free skin resurfacing and Ultrasonic Actuator deeply cleanses the skin with piezoelectric vibrations 27,000 times per second.
The CACI Synergy Flex also offers a new upgradeable flexible technology concept to ensure the platform never
Thinking of adding Permanent Jewellery to your business?
We offer fully supported, one to one or online beginners training.
Learn from our experience of launching permanent jewellery into our salon business with huge success! And we’ll be there to guide you every step of the way!
PERMANENT JEWELLERY TRAINING
ABT ACCREDITED COURSES
Starting From £500- Payment plans available
10% DISCOUNT FOR ALL ABT MEMBERS
“Thank you so much Rebecca, you’ve changed my life.... Since completing the training in April, I am earning pretty much double what I was earning doing nails and in half the time”
Natalie- Wonderland HQ
“The experience from start to finish was not only super insightful, where we all gained so much knowledge, but it was a very enjoyable day”
Missoma
“Thank you so much for yesterday ladies, that was by far the best training I have ever attended. Thank you for giving me this opportunity.”
Amy- Lagom links
Contact us today- info@permanentjewellery.co.uk or visit @weldbyrjandco_
How introducing permanent jewellery to your salon business can generate additional income.
SHINE BRIGHT
NNothing ever stands still in beauty and hair, that’s part of its appeal to us as professionals. New and innovative services are introduced that not only ensure your salon or mobile business stays ahead of the competition when it comes to trends, but also enables you to run a profitable business with more than one income stream.
Whilst piercing and retailing jewellery have long been profitable additions to salon services, the last couple of years have seen Permanent Jewellery emerge as an exciting new business opportunity.
“The concept of permanent jewellery is simple yet impactful,” says Millie Rose Homewood, who runs permanent jewellery courses and mentors entrepreneurs to build a profitable business.
“Clients choose a precious metal chain that is then custom-fitted and welded directly onto their wrist, ankle, or neck, creating a seamless, clasp-free piece of jewellery that they can wear long-term. Meaningful charms, such as initials, birthstones and symbols, can also be added.”
“Everyone loves treating themselves to something sparkly, with the added benefit of no clasps and no fuss,” explains explains Jemma Ball, salon owner, permanent jewellery artist and founder of Links Permanent Jewellery Supplies.
“Most of our clients come in groups - friends, or mothers and daughters. It also makes for a great gift idea, and we tend to sell a lot of gift vouchers, especially around Christmas.”
“Clients come for permanent jewellery for many reasons, such as to mark a relationship with loved ones, celebrate birthdays, hen parties, anniversaries, or simply because they want a beautiful, bespoke piece of jewellery,” says Millie Rose. “Clients often comment that they love having a meaningful piece that fits them perfectly and does not tarnish.”
“[At WELD™], we very quickly realised that permanent jewellery is all about the experience, much like beauty services,” says Rebecca Abram of WELD™ Permanent Jewellery.. “It’s about
“The last couple of years have seen Permanent Jewellery emerge as an exciting new business opportunity.”
making people feel special, and that’s what the beauty industry is really good at! We know how to make clients feel comfortable, cared for and confident – that’s been our secret to success. When someone chooses permanent jewellery, they’re not just getting a piece of jewellery, they’re creating a memory.
“We’ve blended the personal touch of beauty services with the creativity of jewellery design, and it’s proven to be the perfect combination.”
Permanent jewellery in the salon
“It’s a fantastic new service to offer in salons. We’ve found that it brings in lots of new clients, as well as familiar faces too. It’s also extremely profitable and caught my interest because you don’t need to book out a large amount of time,” explains Jemma. “Beyond its appeal to clients, permanent jewellery is a fantastic addition for beauty professionals seeking to expand their service offerings, or even as a standalone business for individuals from any background,” says Millie Rose. “The benefit is that it allows our students to earn more in a shorter period, giving them more freedom with their time. We believe in working smarter, not harder.
“Whether it’s offered as a standalone service or as a pop-up at events, permanent jewellery allows professionals to boost their income while providing a service that clients genuinely love. It’s fun, creative and you get to celebrate people’s special life moments with them.”
Depending on the types of chains and charms you stock, you may be able to charge from £40 for sterling silver bracelets and anklets up to £250 for solid gold necklaces.
What will you need?
Before you can introduce permanent jewellery into your beauty or hair business, you’ll need to undertake professional training. Choosing an ABT Accredited course will enable you to add the service to your Full Beauty membership & Insurance at no additional cost.
You’ll also need to invest in a Welder that has been specially designed for welding permanent jewellery, which could cost between £1,000£1,500, safety equipment, tools and, of course, a selection of jewellery. Check with your training provider what equipment they recommend and whether they offer kits to support you starting in business.
Is it a good investment?
“As a salon owner for over 12 years, I’ve seen many trends come and go. However, none has had the impact that permanent jewellery has brought to my business,” comments Millie Rose Homewood. “Since introducing this service two years ago, permanent jewellery has quickly become our most popular and profitable addition, and it’s clear that it’s here to stay.”
“With our roots in the beauty industry, specialising in permanent makeup and skincare, diving into jewellery felt like a bold move,” explains Rebecca Abram. “Two years ago, though, we saw the rising trend and decided to take the plunge and we’ve never looked back”. Since launching, WELD™ Permanent Jewellery has been featured in Tatler magazine’s jewellery edit and become the official training provider for major fashion-forward jewellery brands including Missoma.
She adds:
“For any beauty professionals thinking about venturing into permanent jewellery - we’d say go for it! The permanent jewellery trend is here to stay and is an amazing addition to your business! Not only will it attract new customers, it has an incredible ROI and is so much fun to do. It’s injected life in to our salon again.”
Take a look at a selection of permanent jewellery training opportunities that are ABT Accredited and will help you introduce this lucrative and exciting new service…
“The demand [for permanent jewellery] has been so strong that, 18 months ago, we began training others to incorporate permanent jewellery into their own businesses, explains Millie Rose Homewood. “For those who wish to offer permanent jewellery, we’ve created training programmes, both online and in person, that provide individuals with everything they need to get started.”
Millie Rose Homewood’s ABT Accredited Permanent Jewellery courses comprise 30 prerecorded modules that cover how to carry out the service, plus marketing modules (“Because it’s just as important to know how to promote the service as it is to offer it,” says Millie Rose).
In addition, there’s unlimited support in the Training Academy’s group of like-minded permanent jewellery professionals, monthly live calls, professional images so you can start advertising your service and business templates.
Millie Rose Homewood: millierosehomewood.co.uk
Perma Jewel from Goodman Bros. offers the essentials, including ABT Accredited Training, to enable you to start your permanent jewellery business.
“Offering permanent jewellery sets your business apart in a competitive jewellery market. It’s a unique niche that can attract customers seeking distinctive, long-lasting pieces rather than massproduced items,” say the brand.
Perma Jewel provide a variety of pulse-arc welding machines with full training and support, quality chains in a variety of styles and metals including Sterling Silver, 14ct Gold Filled, 9ct, 14ct, 18ct Gold) plus add-on charms and connectors in assorted metals along with in-shop furnishings, point of sale and marketing materials.
WELD™ Permanent Jewellery offers ABT Accredited training in-person and digitally.
“We’re proud to say, with support from the team at ABT, our courses were the first to be accredited in the UK. This was a game-changer and the response has been beyond what we imagined,” says Rebecca Abram, Director at WELD™ Permanent Jewellery.
Rebecca adds: “We’ve had the privilege of training many beauty professionals who are now thriving with this service in their own salons. As we continue to grow, we’re expanding our wholesale line with exciting new ranges of charms and chains, ensuring that permanent jewellery artists in the UK can access high quality on trend products.”
Jemma Elizabeth Academy launched ABT Accredited Permanent Jewellery training earlier this year, which not only covers the service itself but also how to brand your business and market permanent jewellery within the salon.
“When I first trained, there were very few permanent jewellery suppliers in the UK, and the US had much more exciting designs. I decided to learn everything about the manufacturing process of charms and chains. In July, we launched Links Permanent Jewellery Supplies, making it easier for our students to offer unique but high quality, luxury charms and chains to their own customers.”
Since introducing the service, Jemma and her team at Links have performed over 1,000 welds and are regularly fully booked both in the salon and at pop up events.
“The ABT Course Accreditation makes obtaining the correct insurance straight forward a significant benefit since insurance for permanent jewellery can sometimes be challenging to find,” explains Jemma.
Jemma Elizabeth Academy: jemmaelizabethacademy.co.uk
With the festive season approaching, it’s time to order your retail items perfect for clients’ Christmas gifting, stocking fillers and Secret Santas…
The Marie Reynolds London Mini’s kit is for gifting as well as being an ideal introduction to the MRL Range. The kit comprises Goji Mallow Cleanse, Hydr8 Misting Veil, Elixir facial oil and Reson8 hydro-gel.
Also available this Christmas, the Marie Reynolds London Eye Collective (pictured) is packed with spa experience products to treat the eye area packaged in a deluxe bag. This includes Eye-Drate hydrogel, MRL Eye Balls to support drainage and five Eye Spa warming masks.
Marie Reynolds London: mariereynoldslondon.com
Mii’s Dramatic Eye Duo comprises creamy long-wearing Forever Eye Colour Crayon Eyeshadow paired with
Featuring two premium face masks and two premium eye masks, the +maskology® Multi Masking Set is the ideal stocking filler. It comprises a Squalane Mask 22ml
One-Step™ Blow-Dry Multi Air Styler
5-in-1 features five interchangeable attachments to style sleek, straight hair as well as voluminous curls.
Attachments include a 360° Vented Airflow Curler that creates loose curls with airflow instead of heat, a 70mm Original Styling and Volumising Oval Brush for medium to long hair, a 38mm Round Brush to create root volume, soft curls, flips and waves, a Paddle Brush for smooth results, and a Root-Drying Concentrator.
Revlon: revlonhairtools.com
Glow Recipe have launched The Glow Library, a cute collection of hero products with formulations based upon the Korean skincare philosophy.
Presented in a sweet gift box, the set includes Avocado Ceramide Moisture Barrier Repair
The Mii Gloss + Glam Duo comes in three colour options each of which includes a Luscious Lip Sheen Lip Gloss along with a Colour Confidence 14ml Nail Polish.
Super shiny and fast drying, Mii Colour Confidence is a durable nail polish enriched with vitamins E and C to promote nail health. When paired with Luscious Lip Sheen, a conditioning blend of Avocado Oil and Shea Butter, Mii Cosmetics have created a perfect stocking filler or Secret Santa.
The Mii Cosmetics Paint + Protect Duo is ideal for nail salons to retail in the run up to the festive season, comprising a Mii Colour Confidence Nail Polish 9ml with a Mii Gloss + Go Top Coat 9ml which has a turbo dry formula and extends the wear of the polish.
There’s a choice of three different sets each featuring a Colour Confidence polish in either Indulgent Heart, Deep Slumber or ScandiNavy shades.
Mii Cosmetics: miicosmetics.com
Rituals have launched three new Advent Calendars for 2024, each depicting the lively charm of Amsterdam’s iconic canal houses inspired by the Dutch brand’s heritage.
The Classic (pictured) comprises 24 of the brand’s iconic and best-selling beauty, hair and home products, limited editions and four exclusive candles.
The Deluxe not only includes 24 Rituals’ gifts including new innovations, candles, limited editions and two full sized products, but also brings extra magic thanks to sparkling LED lights.
The Premium version features a popup Advent Village lit by LED lights.
Packed with premium Rituals’ products and iconic best-sellers, it also features seven full-size products and the brand’s newest Eau de Parfum.
Rituals: rituals.com
Korean skincare brand Laneige has revealed the Plump, Firm and Glow Set featuring three overnight products formulated with collagen, ceramides and hyaluronic acid.
The kit comprises Bouncy & Firm Sleeping Mask, Bouncy & Firm Eye Sleeping Mask and Bouncy & Firm Lip Treatment.
Laneige: laneige.com
There are four new gift sets in Philip Kingsley’s Winter Wonders Collection created to strengthen and improve hair health.
The Maximum Volume and Maximum Moisture sets each feature full-sized shampoos and conditioners to suit fine or dry hair respectively, along with the brand’s Elasticizer Deep-Conditioning Treatment 40ml and Frizz-Fighting Gloss Smoothing Serum 20ml.
For more intensive care, the Trending Treatment kit (pictured) comprises Elasticizer Deep-Conditioning Treatment 40ml and Bond Builder Restructuring Treatment 40ml.
The final set of Styling Staples includes Elasti-Styler 5-in-1 Treatment 40ml, Perfecting Primer Heat Protection Spray 60m, Frizz-
The +serumology® Revitalising Serum Duo includes 30ml bottles of Retinol Serum and Hyaluronic Acid Serum presented in a gift box.
This set makes an ideal present for those concerned about skin ageing, as products nourish and hydrate the skin whilst boosting skin cell production and collagen regeneration. In addition, pores are unclogged and dead skin cells gently exfoliated to reveal a brighter and more youthful looking complexion.
FOR 50 YEARS The Microcurrent Pioneers
served as the foundation of the brand’s legacy in the industry for forward thinking efficacy and unrelenting quality.
Microcurrent is a safe, effective and non-invasive technology that has truly revolutionized professional skin care. By mirroring the body’s own natural low level electrical current, microcurrent technology can dramatically tone the facial contour, leaving the facial landscape visually lifted and the skin plump, hydrated and firm. Microcurrent is subsensory, which means it’s imperceptible, and makes for a comfortable and efficacious addition to nearly any service.
When it comes to electrical current and the skin, the “more is better” paradigm is clearly incorrect. Unfortunately, it’s a popular approach for some equipment suppliers that may show temporary, short term results with low quality machines. The human body is an extremely subtle electrical system and haphazardly delivering large charges of electricity to the
current well beyond the True Microcurrent zone because the technology required to ensure that we are maintaining consistent energy levels while compensating for skin impedance, levels of hydration and other biological factors is extremely expensive and proprietary to Bio-Therapeutic.
Bio-Therapeutic’s microcurrent technology is built on our proprietary and revolutionary Suzuki Sequencing platform that delivers proven and safe sequencing patterns to elicit very precise results on the skin. By clinically understanding what frequencies are demonstrated most successful in achieving specific results, our proprietary programming offers a precisely targeted approach that optimizes the potential for each client, and allows for faster, more effective, and more consistent results than other forms of microcurrent. Our unique, pre-programmed technology take the guesswork out of delivering superb results consistently.
“Microcurrent is a safe, effective and non-invasive technology that has truly revolutionized professional skin care.”
Frequency Specific Microcurrent can deliver an incredible number of benefits to the skin and is one of the most valuable additions to any professional service and home regimen.
• Exceptional results for lifting, toning and sculpting the facial landscape.
• Reducing fine lines and skin puffiness.
• Improving skin tone and clarity.
• Stimulating the production of Adenosine Triphosphate, the building block of cellular energy and skin resilience.
• Well hydrated skin that enhances product application and absorption, helping to boost the performance of key skin care products.
Unlike other technologies in the skin care arena, microcurrent is subsensory and invisible, so it is difficult for a skin therapist to visually evaluate. This is why it is absolutely critical to work with a manufacturer who has demonstrated long standing technological expertise with the technology, and has established trust in maintaining exceptional quality standards, executes all aspects of engineering and manufacturing and provides the robust training needed to get the most out of this transformative technology.
Bio-Therapeutic not only introduced microcurrent into the world of professional skin care nearly 50 years ago, but is also the foremost expert in the space today and continues to set the standard of excellence. As a US FDA registered medical device manufacturer, Bio-Therapeutic designs and assembles all of its technology in its Seattle, Washington headquarters. We’re also ISO 9001 and ISO 13485 certified, were the first company in our class to achieve the coveted MDSAP status internationally, and ensure that all our of equipment is CE compliant for the highest level of safety.
David Suzuki is President and CEO of Bio-Therapeutic and a Licensed Skin Therapist. Learn more about microcurrent and how it can assist your treatment results by contacting the Bio-Therapeutic team.
TThere is a huge ‘Therapist’ element to being a Beauty Therapist, Holistic Therapist, Nail Tech or Hairdresser, and with that comes great responsibility, one that should not be taken lightly.
The beauty and hair sectors are very personal industries, we provide a very personal service. When we provide a tanning treatment or a massage, our client has to trust us and feel comfortable enough to remove their clothes. When we give a manicure, we are literally holding our client’s hands as they talk to us. The same with a facial, a client often has their eyes closed and isn’t looking at us whilst they relax and we provide our service.
In all of these instances, we often find our client will start to open up and offload some of their innermost thoughts and feelings. Your client may tell you things that they have, in many cases, never uttered to another person. Things they haven’t even told their closest friends and family for fear of judgement.
I always feel very privileged when a client shares their worries and thoughts with me. Ultimately it is because, in the nicest possible way, I don’t matter. I don’t judge, but equally my judgement doesn’t mean anything anyway, I’m nobody. They are also confident that I will not pass on any information they tell me and what they say will go no further than the four walls we are in.
Just listen
Our job is to listen, we aren’t there to pass judgement or make suggestions, we are there to listen. But when I say listen I mean truly listen, not just hear, there is a massive difference. Of course, if the client asks for help or advice, or what you would do given
the situation, then you shouldn’t ignore them; what I mean is don’t just chip in your two pennyworths without being asked.
Sometimes people just want to offload and by doing so that makes the whole situation better for them; remember the old saying. a problem shared is a problem halved. Others may well want you to help them to find a solution to whatever concerns them. Read the situation and act accordingly. If they want to just keep talking, let them.
Have a ‘go to’ list of support
In any event, I always strongly recommend every beauty or hair professional keeps a directory of organisations and phone numbers that you can direct clients too. There are things that we can be a supportive and understanding ear for, but there are other things that are far beyond our remit and need more expert help. So having a list of ‘go to’ numbers and websites is really important.
I have found having this information has been invaluable in supporting clients over the last 30+ years. Your support and care will still be invaluable alongside this, your listening ear, your encouragement and your kindness, but we must know our limitations and not overstep into a territory that isn’t ours.
Don’t shy away from this part of your job, don’t be embarrassed or feel awkward. The elements of supporting and listening are just as important as waxing legs, painting nails and providing aftercare.
Provide a full service to your clients, demonstrate how interested you are in them, and as I constantly say to my daughter, always take the opportunity to show kindness because if you can help someone, why wouldn’t you?
“Our job is to listen, we aren’t there to pass judgement or make suggestions”
Listening of The
Importance
Marie-Louise Coster advises how you to support clients who offload and confide in you.
Compile a directory of organisations and charities so you can easily signpost clients to more specific, professional help should they confide in you. This could include:
• Local counselling and talking therapy services
• Charities that support those experiencing domestic violence
• LGBTQ organisations
• Mental health services
• Parental support such as baby loss or Post Natal Depression care
• Suicide prevention helplines
• Grief counselling services
• Charities that support devastating medical diagnosis such as cancer support etc.
• Children’s mental health services
• Support services for carers
• Debt relief and financial advice services
• Citizens Advice
• Housing services
Give clients the body shape they desire with
WOOD THERAPY
Tea Jaksic explains the ancient technique of Maderotherapy for body shaping and addressing cellulite.
“Maderotherapy is a non-invasive and a pain-free approach that relaxes, sculpts and supports post-surgery recovery.”
BBeing a woman comes with pros and cons, and one of the cons is definitely having cellulite. That shouldn’t be a problem for your clients anymore if you embrace the technique of Wood Therapy. In the sea of body shaping and anti-cellulite treatments, Wood Therapy, aka Maderotherapy, is a real refreshment. Not just because it’s completely natural, but also non-invasive and a pain-free approach to body and face massage that relaxes, sculpts and supports postsurgery recovery.
It was around 1000 B.C.E. that the ancient Japanese and Chinese used the first wooden tools for the purpose of massage. Since then, Wood Therapy has become one of the most popular body and face shaping techniques in Colombia and Latin America, spreading across Europe.
Still relatively new in the UK and Ireland, this holistic massage technique is based on the use of specially designed wooden tools in different shapes and sizes that assist with lymphatic drainage.
Fast and vigorous movements penetrate deep into the hypodermis, detaching fat cells from the muscle and eliminating them from the body through the lymphatic system. For smoother skin, body toning and the treatment of cellulite, only massage will make this happen. Fascinating, is it not?
Pretty much the same happens with face shaping and double chin elimination.
Additionally, slow and smooth movements applied to the body deliver a perfectly relaxing treatment, even if clients aren’t looking for body shaping results.
And there’s more; Wood Therapy has become one of the most natural postsurgery recovery therapies for treatments such as liposuction or tummy tucks, effectively reducing swelling, bruising, pain and stiffness.
Speeding up recovery
At the same time this amazing treatment prevents or treats fibrosis and seroma which are the most common contraindications after surgery. It generally speeds up the recovery process giving the body its final touch – shape!
Therefore, it’s not surprising that even the famous use this effective treatment as a secret weapon against cellulite. In 2021, Naomi Campbell shared all that goes into her perfectly smooth, mile-long legs; and one of the treatments was Wood Therapy. Last summer, Tracee Ellis Ross sent Wood Therapy viral when she posted a video on her Instagram feed practicing Wood Therapy on her body.
So, if celebrities have already discovered wood therapy – it’s a matter of time before every other woman does the same.
What’s New in Nails
OPI’s metallics are nostalgic for the Noughties
OPI has introduced Metallic Mega Mix for Autumn ’24 comprising 21 colours and three formulas of Nail Lacquer, GelColor and Infinite Shine lacquer.
To mark the release of the collection, the brand collaborated with singer Dytto to launch a song and music video, featuring a finger tutting dance.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann says:
“OPI is streaming metallics into the OPI colour portfolio! Metallic Mega Mix includes a total of 21 hues, and everything in this collection has a special effect.
“The early 2000s look is back, and we’ve given it a futuristic edge. Nostalgia is comforting and makes us feel optimistic about the future, and we wanted to channel that energy through nails.”
Gel polish in a palette introduced by Gelish
Gelish has formulated a new innovation in gel polish with the launch of Solid Cream Gel Palettes.
Available in four colourways, these solid LED gel palettes feature smooth, buttery and workable gels in a portable case. Delivering a glossy, true colour finish, the formula never needs to be stirred and will not flood the cuticle during application. In addition, its buttery consistency makes it ideal for nail art. It is cured under an LED lamp and delivers up to 21 days’ wear when used alongside Gelish Top & Base and soaks off easily for removal.
Each Solid Cream Gel Palette comprises six different gel shades including: Neon & On & On (Purple, Blue, Pink, Yellow, Red and Green); Pretty Pastels (Blue, Mint, Periwinkle, Pink, Teal and Orange); Act Natural (White, Tan, Mauve, Taupe, Rose Mauve and Brown); and Getting Reddy (Black, Burgundy Red, True Red,
CND reveal more diverse Plexigel colours
CND™ has launched five brand-new shades of its Plexigel Colour Builder line designed to flatter universal skin tones.
The new colours were co-selected with CND™ Global Education to reflect the most in-demand hues worldwide, reinforcing the brand’s commitment to providing professionals with the latest trends and highest quality products.
The new Plexigel Colour Builder Gels include Peach Moonstone, a warm peach; Cool Berry, a bold modern pink and Barre Beauty, a soft creamy pink. In addition Clearly Pink, a sheer pink, and Cream Puff, a bright white for a flawless French finish, both match the classic CND™ Shellac™ shades of the same names.
Sweet Squared: sweetsquared.com
Stylish yet practical Manicure Kit revealed Beautifect has revealed The Manicure Case comprising five professional-grade nail tools.
The compact kit includes Precision Nail Clippers, Angled Nail Clippers, Cuticle Pusher, Cuticle Trimmer and Precision Nail Scissors.
Each premium grade stainless steel tool has been ergonomically designed to fit comfortably in the hand for enhanced control. They are presented in a sleek compact yet protective case featuring a built-in mirror and soft magnetic close.
The new Manicure Case joins Beautifect’s existing collection of beauty tools which includes storage solutions, makeup blenders, lash curlers, mirrors and more.
Using products from the Kirsty Meakin range, Kamila Borowiec of @glamliciousnails creates this stunning firework inspired nail art.
1. Apply black gel polish and cure.
3. With an ombre brush, blend the edges of the colours towards the centre and cure.
S2. On the corners of the nail, thinly apply four different colours of gel polish.
4. Using white gel polish, create dots around the gel polish.
6. Apply four different colours of Jelly Gloss on top, blend with an ombre brush and cure.
Step#6 Step#5
5. With a thin liner brush, connect the dots towards fullness of the fireworks and cure..
Gelish Solid Cream Gel Palette in Neon & On & On includes HEMA-free solid LED gels in six neon shades that pack a punch when it comes to celebratory colour. The buttery, workable texture makes this the ideal palette for intricate nail art.
Gelish: gelishmorgantaylor.co.uk
Recreate Kamila’s firework nail art with your own twist choosing products like those below…
Kirsty Meakin Nail Company’s Hong Kong By Day is a bold and bright neon orange crème gel polish that embodies pulsating energy and dynamism.
Kirsty Meakin Nail Company: kirstymeakin.com
NailKind Stormy Nights is a vibrant and electric blue that creates the perfect backdrop to firework inspired nail art.
NailKind UK: nailkind.com
From their new Metallic Mega Mix collection, OPI Liquid Fire is a metallic molten orange that burns like a bonfire, available in OPI GelColor and Nail Lacquer. OPI: opi.com
Orly Moonstone Aura Nail Polish is packed with mesmerising glitter and adds the ‘wow’ factor when used as a topcoat.
Orly Beauty: orlybeauty.co.uk
cancellations Are wrecking your business?
More Tips for Reducing Cancellations
Appointment Reminders: Use automated reminders via text or email to reduce the likelihood of clients forgetting their appointments. Many booking systems offer this feature.
Loyalty Programs: Reward clients who consistently show up for their appointments. This can be in the form of discounts, free services or points that accumulate towards a reward.
Transparent Communication: Clearly communicate your cancellation policy at the time of booking and include it in confirmation emails. Transparency helps clients remember and respect your policy.
Follow-Up: If a client does cancel, follow up with a friendly message or call. This personal touch can encourage them to reschedule rather than simply cancel.
IIn the hair and beauty industry, no-shows and last-minute cancellations can wreak havoc on your schedule and your bottom line. Addressing this issue effectively requires a proactive approach and firm policies.
Recently, I discussed this topic on my podcast, The Life of KG, and received an overwhelming response. Here are some strategies to help minimise cancellations and protect your business.
Extend your cancellation notice period
Many salons operate with a 24-hour cancellation policy but extending this to 48 hours can make a huge difference. This extra day gives you more time to fill the white space and arrange for necessary preparations, such as patch tests.
If you don’t already have a cancellation policy, it’s crucial to implement one immediately. You can’t hold clients accountable for cancellations if there’s no policy in place.
Consistency is key. Having a policy is just the first step, enforcing it consistently is what truly matters. Be clear and precise in your wording, and ensure your team understands when to enforce the policy.
By requiring a deposit that covers your cancellation fee, you ensure that you’re compensated even if a client cancels.
Most booking software makes this process simple and automated, removing the burden from you and your team. Additionally, deposits can be collected over the phone, ensuring every appointment is secured financially.
If a client cancels, you still have their deposit and if you fill the slot, you come out ahead.
Educate your clients
Clients often don’t realise the financial impact of cancellations on your business. Use social media and other platforms to educate them.
“Clients often don’t realise the financial impact of cancellations on your business.”
Ideally, the policy should apply to all cancellations except in genuine emergencies. This approach not only protects your business but also sets clear expectations for your clients.
Remember, you’re running a business and you need to treat your income seriously. Clients will respect your business more if you do.
Implement a deposit system
Taking deposits is not a new concept but, surprisingly, many salons still don’t do it. Deposits can significantly reduce the number of cancellations.
For instance, on my Instagram page @kg_katiegodfrey, I’ve shared a breakdown of the potential financial losses from daily, monthly and yearly cancellations. Sharing this information professionally can help clients understand why your policies are necessary.
Running a successful hair or beauty salon means balancing excellent client service with firm business practices. By extending your cancellation notice period, implementing a deposit system and consistently enforcing your policies, you can minimise the impact of cancellations.
Educating your clients about the importance of these policies will also help them understand and respect your business decisions.
By taking these steps, you can protect your business from the effects of cancellations and ensure a smoother, more profitable business. Feel free to reach out to me for further advice and tips on managing your beauty business effectively.
BACK TO College
If you’re learning a new skill or technique, get kitted out properly with this selection of essentials.
Ellisons’ Habia Approved Beauty Therapy Level 2 Kit includes a carefully curated selection of tools and equipment that those starting their Level 2 beauty therapy training will need.
Professional brands featured include Beauty Essentials, Colourmatrix, The Edge and Mylash.
Although the specific kit contents may vary, the large black beauty bag includes spatulas, brushes, apron, makeup sponges, manicure and pedicure tools and products, strip lashes and more.
Ellisons: ellisons.co.uk
students on the six different courses that they offer.
These exclusive kits represent excellent value for money, providing what is needed to start your new venture such as spray tan machines, portable tents and Sienna X solution along with marketing and business support.
Choose from the Student Starter Kit, the Student Professional Kit or the Student Business Kit.
Sienna X: sienna-x.co.uk
The Hive® No.1 Waxing Starter Kit includes the essentials for students to carry out waxing treatments and learn whilst using high quality professional products.
Products are packaged in a carry box so this kit is also ideal for mobile therapists.
The kit includes Hive®’s No.1 Wax Heater
1 Litre, Hive Warm ‘Honey’ Wax 425g, Pre Wax Spray Cleansing Spray with Tea Tree & Camphor 400ml, After Wax Spray Treatment Lotion with Tea Tree & Camphor 400ml, Wax
Equipment Cleaner 400ml, a set of 100 Natural Cotton Waxing Strips and 100 Disposable Wooden Spatulas.
Hive®: hiveofbeauty.co.uk
Hive®’s Brow Waxing Kit comprises everything needed whilst students are training in professional brow waxing services and starting to offer treatments once qualified.
The kit comprises a Hive® Petite Compact 200cc Wax Heater, 2 x 50g Sensitive Hot Film Wax Discs, Hive® Pre Wax Cleansing Lotion with Tea Tree & Camphor 200ml, Hive® After Wax Treatment Lotion with Tea Tree & Camphor 200ml, a pack of 50 Mini Disposable Wooden Spatulas and a pair of Angled Tweezers.
As well as being suitable for students, the kit is also ideal for mobile therapists.
Hive®: hiveofbeauty.co.uk
Students studying the art of lash lifting and brow lamination can invest in the Hive® Dual LashLift kit whilst learning how to deliver these increasingly popular treatments with just one high quality kit. With vegan formulations, the three-step lash lift treatment comprises Hive® Dual Lash Lifting Crème, Hive® Dual Lash Treatment Lotion and Hive® Dual Lash Conditioning Serum.
In addition to these products, the kit includes Bonding Serum 5ml, 30 x Lash Lifting Shields in small, medium and large sizes, and 10 x Glue rings.
the first time or qualified nail techs looking to convert to a new brand.
The kit includes 15g pots of Glitterbels Glass Slippers clear acrylic powder and Snowdrops White bright white acrylic powder. In addition, five Core Acrylic Powders are included: Pink Opal, Pinkerbel Cover, Peacherbel Soft, Peacherbel Cover, Pinkerbel Sheer and Sugared Almond.
The kit is completed with Glitterbels Hema Free Acid Free Primer, Hema Free Dehydrator and Hema Free Monomer 100ml.
Glitterbels: glitterbels.com
“TikTok’s
algorithm loves fresh content so even if your client base is small, you have a shot at reaching a huge audience.”
In part 4 of our series on social media, Alicia Humphreys share why TikTok is a game-changing in salon marketing.
Unlocking the Power of
IIf you’ve been curious about TikTok but aren’t quite sure how to dive in, there’s no better time to get started. TikTok is no longer just a platform for dance trends and funny cat videos, it’s a goldmine for hair and beauty businesses.
With its lively vibe and massive user base, TikTok offers an incredible opportunity to showcase your business’ creativity, attract new clients and have a bit of fun while you’re at it! Let’s explore how you can make the most of TikTok and maybe even go viral.
Why TikTok is a must for your business
First things first, why should you even bother with TikTok? Well, for starters, TikTok is where millions of people, especially the younger crowd, spend their time. And
guess what? They’re not just watching, they’re engaging, sharing and discovering new brands every day. For those in the hair and beauty industry, TikTok’s short-form video format is perfect for showing off those stunning hair transformations, sharing quick styling tips and hopping on the latest trends.
The best part? TikTok’s algorithm loves fresh, creative content, meaning even if your client base is small, you have a shot at reaching a huge audience. By joining in on viral challenges and sharing your expertise, you’re not just increasing your visibility, you’re building a community of hair and beauty enthusiasts who can’t wait to see what you’ll post next.
First impressions matter
Ready to get started? Your TikTok journey begins with setting up a profile that screams, “This is who we are, and we’re fabulous!”
Choose a username that’s easy to remember and reflects your business’ name, nothing too complicated. Your profile picture should be your business logo or a polished image that represents your brand.
Think of your bio as a mini elevator pitch: what makes your business special? What kind of content will people see? Add keywords like “hair transformations” or “beauty tips” to help people find you. And don’t forget to link to your website or booking system so that your TikTok fans can easily become paying clients.
Cracking the TikTok algorithm code
Now, let’s talk about the TikTok algorithm, your new best friend. TikTok decides what content to show people based on how much others interact with it. So, if your videos get lots of likes, comments and shares, you’re more likely to land on the coveted “For You” page, where millions of users could discover your salon.
To boost your chances, create content that encourages interaction. Ask questions, invite opinions or even hold mini-contests. Using trending sounds, hashtags and challenges also gives you a better shot at being discovered.
Remember, consistency is key. Post regularly to keep your profile active and to signal to TikTok that you’re in it to win it.
Crafting content that captivates
Transformation Videos: One of the most powerful tools in your TikTok arsenal? Transformation videos! People love a good before-and-after, especially when it comes to hair. Start with a shot of your client’s “before” look, then document the process, whether it’s a bold colour change,
a stylish cut or a glamorous updo. Finish with the “after” shot that shows off the stunning results.
Add some upbeat music and catchy captions and you’ve got a video that’s both entertaining and informative. Bonus points if you tag your client and include their testimonial, it’s a great way to add authenticity and encourage shares.
Share the Knowledge: Another way to shine on TikTok is by sharing your expertise. People are always looking for quick and easy styling tips, so why not be the one to provide them? From how to get the perfect beach waves to taming frizz, there’s a tutorial waiting to be made.
Keep it simple and concise, your followers will appreciate tips they can try at home. And by using products and tools from your salon, you’re subtly promoting your services as well.
Participate in Viral Challenges: Finally, don’t be afraid to jump on the viral challenge bandwagon. These trends can spread like wildfire and participating is a great way to get noticed. Just make sure the challenge aligns with your brand and put your unique spin on it.
Whether it’s a team dance-off or a creative take on a popular trend, these videos show that your business is up-to-date and in the mix. Plus, they’re just plain fun!
Ready, Set, TikTok!
So, there you have it, your friendly guide to getting started on TikTok. It’s an exciting platform full of potential for your hair and beauty business. By setting up a strong profile, understanding the algorithm and creating engaging content, you’re well on your way to building a vibrant online presence. And who knows? Your next video might just be the one that goes viral. Happy TikToking!
P.S. you can find me on TikTok under @pinkfoxsalonsocials
Alicia Humphreys
What’s New in Hair
Shampoo and exfoliate in a
single step
R+Co has introduced a scalp exfoliating shampoo formulated with Raw Cane Sugar.
Crystal Halo Balancing Scalp Scrub + Shampoo energises hair follicles to lift impurities that are then gently rinsed away.
Key ingredient Raw Cane Sugar removes dead skin cells and sebum whilst Blueberry Extract balances the scalp, imparts lightweight hydration and adds shine. Coconut Extract and White Mulberry Bark gently nourish and cleanse the scalp, and Citrus Extract Chelating Agent acts as a light astringent whilst also having antioxidant benefits.
Clients should massage the product into their hair and scalp until it dissolves, building up a rich lather. After rinsing, a conditioner may be applied if needed.
Xpert Professional: xpertprofessional.co.uk
Keratin Complex design 15-minute Express Menu
Keratin Complex has curated an Express Service Menu to enable salons to deliver 15-minute anti-frizz and hair health treatments that optimise stylists’ time whilst meeting the needs of clients in a hurry.
The express treatments are powered by the brand’s Signature Keratin, an ingredient that acts as a humidity blocker on hair, working against frizz and repairing damage. It strengthens and makes hair more resilient to external aggressors such as the sun and heat as well as ageing.
The Express Service Menu comprises seven impactful treatments each designed to be completed in 15 minutes or less, generating additional revenue for the salon.
Clients can choose from KCExpress, an express blow out smoothing treatment or The Red Carpet BlowDry, a 10-minute blow dry using Keratin Complex’s Infusion Keratin Replenisher and Intense RX Repair Serum. In addition there are four variants of the Vitalshot Bond Rebuilder to strengthen damaged hair from within, ranging in time from 5 to 15 minutes.
Rebel Beauty Brands: rebelbeautybrands.com
Beauty Works X Maya Jama hair extensions launch
Beauty Works has partnered with Maya Jama to not only launch a capsule collection of extensions but also introduce the XXS Weft professional service.
The Beauty Works X Maya Jama collection features five limitededition shades spanning a spectrum of natural, nuanced colours in high-shine 100% Remy human hair.
The XXS Weft has been designed exclusively for the Beauty Works X Maya Jama collection, aimed at clients who desire a low maintenance, natural look. The Weft lies flat against the scalp, is comfortable and delivers longlasting results. The brand’s thinnest weft yet and created for professional application, the 2mm ultra-thin size has been designed to be stacked for endless blending options.
The Beauty Works X Maya Jama collection also comprises ready to wear clip-in wefts and fringes.
Beauty Works: beautyworks.co.uk
Dyson reveals first wet styling range & intelligent Airwrap
Dyson has introduced its first wet styling line of hair products, Dyson Chitosan™, formulated with ingredients derived from oyster mushrooms.
Chitosan is a complex macromolecule found in the cell walls of the oyster mushroom which gives the fungi its shape and, in this new range, provides the basis of the products’ flexible hold. In addition, Dyson Triodetic™ technology delivers day-long control and shine.
The collection comprises Chitosan™ Pre-Style Cream with heat protective properties available for Straight to Wavy or Curly and Coily hair types in Light and Rich Conditioning formulations.
The products launch alongside Dyson’s Airwrap i.d.™, the latest iteration of their multi-styler and dryer available for T1-2 and T3-4 hair types. Each version features i.d. curl™, which automates the curling process based on user profile data such as hair type, length and skill level.
Dyson Professional: dyson.co.uk
Protect bonds with OSMO pre-colouring mist
Osmo™ has introduced a pre-colour treatment that strengthens and restructures hair bonds throughout the colouring or lightening process and can also be retailed for home use.
Osmo™ Chromaplex™ Molecular Mist is formulated with Chromaplex Peptides that strengthen and repair the hair’s surface layers, while further protecting the disulfide bonds previously strengthened by Chromaplex Bond Builder.
To use, coat the hair with this lightweight leave-in spray prior to your professional colour service and retail the item to clients to use as a leave-in treatment at home.
Sally Beauty: sallybeauty.co.uk
OSMO: osmo.uk.com
ghd develop new low temperature dryer brush
ghd has reinvented the wet-to-dry heated brush to deliver a smooth, voluminous blow dry finish without heat damage.
The ghd Duet Blowdry promises three times more volume, no frizz and 50% more shine, locking in style for 24 hours. Developed over five years in ghd’s R&D labs, it features Heat-Air Xchange Technology™, an aerodynamic system that harnesses airflow to actively heat the barrel and bristles. This enables gentle hair drying at low temperatures.
Available in Black and White, this 2-in1 dryer brush has a powerful ultracompact brushless digital motor that propels airflow steadily through the heater, consuming 40% less energy than a hairdryer.
For best results, pair with new ghd Volume Forever blowdry cream, which provides an invisible and lightweight thermal protection.
ghd: ghdhair.com
CLOUD NINE incorporate latest tech in new tools
CLOUD NINE’s new range of hair straighteners features technology upgrades to promote hair health at every temperature.
The collection comprises the Original Iron, the Wide Iron and the Slim Iron models, each of which now includes an improved iteration of the brand’s Frictionless Revive Mode™.
Previously only available on selected tools and fixed at 150°C, Frictionless Revive Mode™ activates the brand’s Axial Vibration™ technology. This vibrates the plates at 8,000 times per minute, minimising friction, drag and exposure to direct heat, promoting hair health and enhancing shine.
In addition, Variable Temperature Control allows users to set each tool to one of 11 temperatures (100°C to 200ºC), choosing the ideal heat to style hair using the Temperature Calculator.
CLOUD NINE is introducing the new straighteners as part of its Healthy Hairstyling Revolution, supported by brand ambassador Frankie Bridge (pictured).
CLOUD NINE: cloudninehair.com
Buildable volume without any crunch
Amika’s new volumising finishing spray promises instant root lift without stiffness or crunch on fine to medium hair types.
Created to revitalise limp, lifeless hair, Amika Rising Star enables buildable root lift for visibly fuller-looking hair that is still soft to the touch. It is formulated with Carob Seed Extract for stronger, fuller-looking strands, and Hydrolyzed Soy Protein to increase the diameter of the fibre for more voluminous-looking hair. The product also cares for the scalp thanks to the inclusion of Marrubium vulgare extract, a botanical that is part of the mint family, which protects an irritated and stressed scalp against harsh environmental stressors.
Amika: loveamika.co.uk
New Season Styling
Colours,
cuts & updos for autumn ‘24
Cinder Toffee Brunette
“A rich and intense tone for the brunettes… tones are totally warm and combine chocolate, caramels and intense golds to give a reflective and youthful shine to the hair,” says Tom Smith (tomsmithhd. com), International Artist in Residence at Billi Currie, Artist at Olaplex and International Creative Colour Director at Evo. “This can be achieved with an all over colour or incorporated into a darker base with various dimensional tones in high/low lights.”
The Tiara Bun
“A regal bun, polished or textured, that sits on the crown of the head is a great choice to lift the face and add height, and glamour to your look. It can be all secured and swept up, or you can leave strands out around the face to soften the look,” says Tom Smith (tomsmithhd.com),
“A great option for day two, three or beyond, this style is easier to achieve when the hair is not too fluffy or clean, although a fluffier bun can also work well with the help of a dry texturizing spray.”
Power Platinum
“Platinum hair colour for men is not going anywhere anytime soon and platinum can instantly make a client’s hair cut make more of a statement and be trendier,”explains Jim Shaw (jimshawstyle.co.uk), Owner and Director of TONI&GUY Billericay.
“I particularly love teaming a platinum hue with a super short, textured cut for added edge. Following taking your clients to this clean, ice white hue, be sure to spend some time with the client discussing platinum upkeep at home too.”
Terracopper
“Terracopper is a rich and intense terracotta, copper shade that is just a bit bolder than anaturally occurring redhead,” explains Tom Smith (tomsmithhd. com), International Artist in Residence at Billi Currie, Artist at Olaplex and International Creative Colour Director at Evo.
“This can be achieved all over as a ‘global’ colour or can be done with a semipermanent gloss on top of highlights or balayage.”
Tom adds: “Great on those with fairer complexions or those who have pink undertones to this skin, the warmth of this shade can help the skin to appear more golden and rich.”
Invisible Texturizing
“My most used technique behind the chair is invisible texturizing. It texturizes hair from within without any visible signs of cutting, so it creates lots of beautiful movement,” says Ellen Devine (@Ellendevinehair) of the Sam Villa ArTeam and Master Stylist at Lunatic Fringe.
“We often just texturize the ends, but that type of texturizing blends hair, versus cutting the mid-section which makes it move. So, when creating invisible texture focus on the mid-section of the hair.”
Credit: @Ellendevinehair
Pleated Upstyles
“A technique I have been using a ton lately is what I like to call “pleating”. I’m having so much fun with it and finding a way to use it on almost every upstyle,” explains Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio (@annas_hair_retreat). “It was inspired by a pinch and pull action to create texture through upstyles. I loved the beautiful soft dimension you get from it, but I wanted to elevate it with a soft edge, so I started ironing in pleats with the Sam Villa Professional Flat Iron. This makes the dimension pop and show up beautifully in photos! You can see the left side with no pleats and right side with pleats.”
Credits: Hair and Makeup/Teresa Romero; Photography and Wardrobe Styling/ Obsidian and Blush, Nico Nordstrom and Michi Lafary; Model/@eliseleakey @mazzamodels
As an ABT member, did you know that you can earn points to upgrade your membership level by leaving a review of your ABT experience on Facebook or Google?
Sharing your experience of being an ABT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our ABT team members who have excelled in their service to you!
What you’ll earn:
1 review on Facebook or Google will reward you with 15 points which could upgrade your membership to Silver, meaning you could get bigger discounts off your annual ABT membership!*
Tell us about…
• How long you’ve been an ABT member
• What your joining, renewal or claims experience was like
• Your experience of using the ABT website
• The benefits of using your personalised portal
• Any member of the ABT team that has gone above and beyond
• Anything else you’d like to share with us and other members
Scan this QR Code to review us on Google or log onto your Google account and search for ‘Associated Beauty Therapists’. On the right hand side you’ll see information about ABT and Google Reviews - Click on this and choose to Write a Review.
Scan this QR Code to review us on Facebook or log onto your Facebook account and open the page for ‘ABTAssociated Beauty Therapists’.
Click on Review and leave your review for us.
Once your review has been viewed by a member of the ABT team, points will be added to your ABT account and your level of membership will be adjusted on your portal.
