Irish Beauty Magazine Spring / Summer 2025 Issue 146
Spring | Summer 2025 Issue 146
Embrace the GROWTH throughout SPRING
Our logo might have changed and our membership benefits have improved too, but the dedicated team behind it all remains the same, taking your questions via phone, live chat, social media and in person at events throughout the year.
Inspired to Educate
Lorna Melay, Educator of the Year, shares whatis shaping her successful two-decade career.
Social Media Stars
The AIT Accredited educators to follow in 2025…
Debunking Viral Skincare Myths
Eavanna Breen weighs in on the many misconceptions of TikTok skincare tips. Enter the Multiverse
Build bespoke treatments using devices that combine multiple technologies.
There are now more vegan classified hair removal products than ever before.
Marie-Louise Coster on using video content to keep your salon relevant.
With the global market projected to rise by a third, it’s time to refresh your approach to male clients.
The Power of Boundaries
To mark Stress Awareness Month, Ava Reeves shares her advice on avoiding burnout or guilt.
Good Vibrations
Norah Coyne on using Sound Healing to retune clients’ vibrational energy.
Tea Jaksic explains the ancient technique of Maderotherapy.
Overcoming the Fear of Selling
Katie Godfrey explains why retail is a game changer.
Spring Fling Nail Art
Emily Scott’s unique stamp-inspired design.
Shine as a Scratch Star
Your chance to stand out at this year’s nail
Seasonal nail colour launches for spring 2025 Promote Your Courses Like a Pro
Alicia Humphries advises on the tools to market your education.
Turn Up the Volume
Using extensions to volumise clients’ thinning hair.
Hair Trends - Men
Mike Taylor Celebrates texture and shape 74
Hair Trends - Colour
Emma Dixon channels shape and colour in a celebration of creativity!
Irish Beauty is published by AIT (Associated Irish Therapists) Ltd www.irishbeauty.ie www.aitireland.com info@irishbeauty.ie
Publisher
Dave Horton dave@irishbeauty.ie
Facebook.com/IrishBeautyShow Instagram.com/IrishBeautyShow Twitter.com/IrishBeautyShow Follow us at Spring Packs a Punch
AIT Course Accreditation accreditation@aitireland.com
Irish Beauty, AIT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS
Irish Beauty is published by AIT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Irish Beauty and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Irish Beauty or for any consequences arising there of.
Associated Irish Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.
AIT Accreditation
AIT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, AIT membership and insurance packages to them.
AIT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with AIT. Once insured your students can continue practicing on the public with the new skills they have learnt.
A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an AIT Accredited member.
AIT Members’ News
Spring delivers new opportunities as AIT grows
As we move into the spring months where growth, new beginnings, nurture and support take effect on the environment around us, the AIT and Irish Beauty team are embracing this time of year and all that it stands for.
From student to professional, or those starting their own businesses or teaching journeys, we know that partnering with AIT can nurture new beginnings and opportunities.
As acquisition allows further growth of the company and the expertise within the AIT team expands, members are certain to benefit from all that this brings. Find out more about this exciting development on page 10, where we discuss what becoming part of global insurance broker, Howden, means for AIT and our members.
As a result, over the coming months you’ll see the introduction of additional membership benefits designed to help and support you throughout the year ahead, negotiated with professional brands on your behalf by the AIT team.
We’re working hard to provide you with the best service and value as part of your AIT membership, meaning you gain more from your insurance, with benefits offered whether you are an individual therapist, are self-employed, insure your salon team or educate students through your college or training school.
Spring also marks the start of our events’ calendar for 2025. We’re pleased to confirm the same familiar team from AIT, that you have grown to know, will be at the forthcoming trade event in Dublin, to answer your questions and queries, from insurance to accreditation. Most importantly, we look forward to providing you with more of
your onsite membership benefits. Enjoy AIT merchandise, goody bags and the latest news from the industry via your AIT membership magazine, Irish Beauty.
We invite you, as an AIT member, to network with likeminded industry peers and meet the team over a glass of fizz at Professional Beauty & Hair Ireland, which takes place on 9th and 10th March at the RDS in Dublin. All AIT members (along with a colleague) are invited to enjoy VIP access with no further verification required. Plus, you’re invited to upgrade and benefit from the Salon and Spa Owners Club at a discounted rate. Book your Professional Beauty & Hair Ireland VIP tickets using this exclusive link: https://bit.ly/PBIreland2025
There are so many reasons to be an AIT member this spring. Take full advantage of all that we, as the leading specialist beauty insurance and membership provider within Ireland, offer to support you, your career and business.
Amelia Black AIT's Head of Brand & Marketing
Tell us about…
• How long you’ve been an AIT member
• What your joining, renewal or claims experience was like
• Your experience of using the AIT website
• The benefits of using your personalised portal
• Any member of the AIT team that has gone above and beyond
• Anything else you’d like to share with us and other members
Scan this QR Code to review us on Facebook or log in to your Facebook account and search for the page @IrishBeautyShow this is our membership page that all AIT members become a part of when taking out insurance with AIT Ireland.
Click on ‘Review’ and leave your review for us.
As an AIT member, did you know that you can earn points to upgrade your membership level by leaving a review of your AIT experience on Facebook?
Sharing your experience of being an AIT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our AIT team members who have excelled in their service to you!
Scan me!
Once your review has been viewed by a member of the AIT team, points will be added to your AIT account and your level of membership will be adjusted on your portal.
Leave us a review and earn a reward!
What you’ll earn:
1 review on Facebook will reward you with 15 points which could upgrade your membership to Silver, meaning you could get bigger discounts off your annual AIT insurance and membership!*
AIT becomes part of insurance broker
DDave Horton, Managing Director and founder of Associated Irish Therapists (AIT), is delighted to announce that the company has been acquired by global insurance broker Howden. AIT and sister brand ABT has become a part of Howden’s growing Health & Care division, aligning seamlessly with their established Allied Healthcare team.
As an AIT member you’re probably thinking, how will this affect me?
We are here to tell you more…
Howden is a leading insurance broker with over 25 years’ experience in supporting the Health, Beauty and Care sectors. With a well-established and trusted reputation, Howden is committed to protecting and empowering professionals and businesses across the industry. Howden is one of the largest insurance groups in the world, with a global presence in over 100 countries and more than 19,000 employees dedicated to supporting their clients, including businesses just like yours.
You might already recognise their name and logo, or will become a little more familiar with it during 2025, as beyond their day-to-day insurance work, Howden is a passionate supporter of the industries and communities they work with.
Sports fans amongst us may recognise Howden from a number of high-profile partnerships including their role as the Official Partner of Ascot Racecourse and Official Partner of Emirates Great Britain SailGP Team. As proud Principal Partner of The British & Irish Lions rugby tour, Howden will become the official front of jersey sponsor for the 2025 Men’s Lions tour to Australia and the Series Title Partner for the Howden Women’s Lions tour to New Zealand in 2027.
“Will this have any immediate effect on me as an AIT member?”
AIT members can expect a seamless transition, with the same trusted brand, dedicated team and excellent service and membership you already rely on. Becoming a part of Howden provides new opportunities and enhanced support, thanks to the strength and resources of a larger group.
AIT Members will continue to benefit from our commitment to excellence, now with the added advantage of Howden’s industry expertise and wider network. With the support of a larger broker and Howden’s extensive expertise across the Health, Beauty and Care industry, we are committed to offering even greater support to our members.
“AIT Members will continue to benefit from our commitment to excellence, now with the added advantage of Howden’s industry expertise and wider network.”
Howden understand the value of having a dedicated, specialist team who truly understand the needs of the clients that they work with, and AIT’s expertise perfectly complements Howden’s client first approach. Together, we share a commitment to deliver industry-leading protection, ensuring clients receive the highest level of support, coverage, membership and customer service.
Moving forward, you will see some rebranding but essentially for now, nothing changes for you. As a valued AIT member, any relevant changes will be communicated to you as and when they come into effect and we will continue to share insights into the many new ways Howden can help you as an AIT member.
If you have any questions, he smae familiar AIT team you have grown to know will be on hand at Professional Beauty & Hair Ireland at the RDS in Dublin on 9th &10th March, as well as industry events later this year.
You can always reach out via social media @irishbeautyshow by leaving us a DM, or if you prefer contact us via email, live chat with us on our website or talk to us vis phone. All contact details and social media remain the same, so if you weren’t following us before now is the time. What a year it is to be an AIT member!
The Complete Hands-Free Massage for Lymphatic Drainage & Muscular Recovery
Hands-Free Massage for Lymphatic Drainage & Muscular Recovery
Combine with our luxurious cosmetics to create a ritual:
Reduce water retention
Combine with our luxurious cosmetics to create a ritual: Draining Boosting Relaxing
Come and try all our ultramodern aesthetic devices & rituals on Stand D5 at Professional Beauty Ireland
Come and try all our ultramodern aesthetic devices & rituals on Stand D5 at Professional Beauty Ireland
PROFESSIONAL CARE FOR YOUR FACIAL SKIN
CARELIKA is a professional cosmetology in the cosmeceutical segment, combining in-novations and scientific developments of biologists, chemists and cosmetologists from one of the largest factories in France. An important feature of cosmetic products is the quality and high natural ingredients content, which not only combine a therapeutic effect and fight against all types of aging, but is also absolutely safe to use. CARELIKA Ireland are looking for stockists of this highly-profitable, innovative, and funky brand. Our new website carelikacosmetics.ie presents an overview of our 300+ strong product range. Visit today to discover where science meets beauty in CARELIKA's smart cosmetology.
Buttercups refresh tunic colours for spring ‘25
Salon workwear specialist Buttercups Uniforms has revealed two new colours for spring ’25.
Taking inspiration from spring blooms, Peacock is a sophisticated teal shade whilst Fig is a vibrant purple.
Some of the brand’s most popular tunic styles, manufactured in Buttercups’ signature bi-stretch fabric, are now available in the two new colours. The B230 Demure Square-Neck Beauty & Spa Tunic and the B620 Pretty Waist-Detail Beauty & Spa Tunic (pictured) now both come in Peacock, whilst the B212 Sophisticated Tie-Back Beauty & Spa Tunic and the B428 Modern Beauty & Spa Tunic with Pockets are available in Fig. Buttercups Uniforms: buttercupsuniforms.com
More than 650 salon owners from the beauty and medispa industry gathered recently for the Phorest 2025 Salon Owner Summit, held at the Royal Convention Center in Dublin.
The annual Summit offered an insightful twodays of education, with valuable business strategies, trends and marketing tactics shared along with guidance on personal development and salon growth.
The event saw a stellar lineup of speakers including resilience expert Ronan Harrington, consumer behaviour specialist Ken Hughes, social entrepreneur Dr Anne-Marie Imafidon MBE and celebrity stylist and mental health advocate Daniel Mason-Jones. SaaS Tech Founder Kati Whitledge discussed marketing whilst Peigin Crowley, founder of Ground Wellbeing, shared strategies for managing burnout.
The Breaking Barriers panel highlighted the lag in textured hair education and the importance of integrating diversity into training featuring Winnie Awa, Dija Ayodele, Keya Neal and Tendai Moyo.
Workshops were hosted by Michael Yost, founder of President of Strategies, Salonology’s co-founder Ryan Power, and Áine Solon, Phorest’s Senior Talent Acquisition Partner, who discussed recruitment.
Commenting, Ronan Perceval, CEO, Phorest Salon Software, said:
“Our theme this year was ELEVATE; from our keynote speakers, to our workshops, and Phorest teams future features shared exclusively with our guests, this weekend ensured we are supporting our customers with the tools they require to elevate their business in 2025.”
Phorest Salon Owners Summit: salonownersummit.com
Phorest celebrate successful annual business summit
Industry News
Caroline Hirons introduces pro skincare line
Podiatry body endorses Footlogix®
Footlogix® has gained official endorsement from the Institute of Podiatrists (IOP), a body that represents podiatry professionals.
This follows a rigorous evaluation conducted by the Institute’s Medicines and Procedures Panel (MaPP) of clinical podiatrists and foot health experts. Footlogix®’s products were evaluated against stringent criteria including quality, compliance, technical materials, evidence-based research and client satisfaction.
Commenting, Gaynor Wooldridge, Chair of the Executive Committee at the Institute of Podiatrists, says:
“Footlogix® products have become a favourite amongst our podiatry patients. During the Institute of Podiatrists’ clinical trial, patients using various Footlogix® products experienced significant improvements, showcasing their effectiveness in addressing diverse foot health concerns.”
Samantha Sweet, CCO at Sweet Squared who distribute Footlogix® products, adds:
“This endorsement reinforces what we’ve always known – Footlogix® products deliver outstanding results that beauty pros and their clients can trust.”
Sweet Squared Ltd: sweetsquared.com
Skincare expert Caroline Hirons has launched a professional line of products designed to elevate in-salon treatments.
Skin Rocks Pro introduces an accessible and simple collection of clinically proven formulations paired with treatment protocols that merge science with precision technology and touch therapies. Products have been developed with rigorous clinical and consumer testing across a range of skin types, tones and life stages.
With the aim of empowering skin professionals, the Skin Rocks Pro line is available for all qualified professionals, from mobile therapists to seasoned clinic practitioners.
Brand founder Caroline Hirons explains: “Skin is the foundation and qualified therapists are the ultimate experts. We’ll provide a depth of education for professionals which deepens skin histology knowledge to empower therapists and support them in achieving results whilst easing consumer conversations for practitioners.’’
Skin Rocks Pro will be available to purchase from July 2025.
Skin Rocks: skinrocks.com
Kirsty Meakin nail brand attracts Irish distributor
A P Fashion Nails has announced it is bringing nail artist Kirsty Meakin’s eponymous nail brand to Ireland.
Headed by award-winning nail artist Amie Heary, AP Fashion Nails offers accredited training in a number of treatments including nails, with salons based in Finglas and Ashtown, Dublin.
The Kirsty Meakin range comprises acrygel, liquid and powder acrylic, gel polish, nail art essentials and tools and a brand new builder gel, Sculptify.
Commenting on her new venture, Amie told Irish Beauty: “I’m bringing Kirsty Meakin’s brand into Ireland and I’m going to be Ireland’s only stockist! So excited for this!”
Kirsty Meakin adds: “I am absolutely thrilled to announce that the vibrant world of Kirsty Meakin nail products has landed right here in Ireland! A heartfelt thank you to Amy Heary, the creative force behind A P Fashion Nails in Dublin, for bringing this dazzling collection to our doorstep. Let’s elevate nail art to a whole new level together!”
AP Fashion Nails: apfashionnails.ie / @apfashionnails
Spas introduce Aqua3 hydrodermabrasion treatments
A spa group has introduced a new non-invasive hydrating facial that promises transformative skin health benefits combined with relaxation.
Residence Day Spa, which has locations in Naas, Co. Kildare and Kimmage, Dublin, has launched the Aqua 3 in 1 Hydra Glow and Lift Facial to deeply cleanse, exfoliate and hydrate the skin, leaving it looking radiant, rejuvenated and glowing.
The treatment utilises Balden Group’s Aqua3 hydrodermabrasion device which thoroughly removes superficial impurities and dead skin cells. This is followed by a hydration boost by infusing custom-selected serums formulated with antioxidants and peptides.
Zane Kostiva, owner of Residence Day Spa, says:
“We are excited to bring the Baldan Aqua 3 in 1 Hydra Glow Facial to our spas. This treatment represents the perfect balance of luxury and effectiveness, providing our clients with a relaxing experience while achieving noticeable improvements in their skin. It’s more than a facial – it’s a game-changer for skincare.”
Residence Day Spa: theresidencedayspa.ie Baldan Group: baldangroup.com
CACI reports successful start to 2025
Session manicurist Ami Streets has reported being a fan of the CACI Rejuvenating Hand Mask, using the treatment whilst prepping attendees for Paris Couture Week AW25.
Ami Streets used the treatment alongside Dior products whilst manicuring actor Elizabeth Debicki’s nails for the front row of the Dior Couture show.
Commenting on CACI’s Rejuvenating Hand Mask, Ami says it is: “One of my favourite prep products, and makes such a difference to the skin.”
Elizabeth Debicki (pictured), who played Diana, Princess of Wales in the Netflix series The Crown, is also said to be a fan of CACI facials pre-red carpet during the awards season.
CACI International has also revealed that this year it achieved its busiest January in the company’s 33-year history. The success has been attributed to the launch of the new CACI Synergy Flex system along with the brand’s January 2025 trade-in offer.
CACI: cacibeauty.com
Five-star hotel launches seasonal spa package
The Spa at InterContinental Dublin has introduced a new Spa’licious Day Spa Package for spring.
The day package includes a choice of two 25-minute ESPA treatments, full use of the hotel gym, the 14-metre swimming pool, jacuzzi and relaxation area and Afternoon Tea served in the Lobby Lounge. Treatments include a De-stress Back Massage, Refresh Express Facial, Head Massage, Full Body Exfoliation or Foot and Leg Massage.
Located in Dublin 4, the refurbished spa offers a relaxing urban haven led by Spa Manager Angelee Gunnoo and her team of award-winning therapists.
Dublin-based Salon Savers has become the distributor for Kemon in Ireland.
The wholesaler now stocks Kemon’s comprehensive range of professional hair products, which includes colour systems, daily care and styling ranges.
Founded in Umbria, Italy in 1959, Kemon formulate products using their patented Velian Complex, an exclusive phyto-complex extracted from the organic medicinal plants grown within the brand’s openair laboratory on organic farming land. In addition, patented Bond Creator Complex of naturallyoccurring molecules reconstructs and repairs the disulfide bonds deep within the hair structure.
Salon Savers: savers.ie
‘Transformation of the Year’ announced Skin therapist Rebecca Willshee and her client James have been named as winnersof the SkinBase Transformation of the Year 2024 competition.
This annual contest celebrates the life-changing results achieved through SkinBase treatments and the advanced skill of SkinBase therapists.
Rebecca carried outa course of SkinBase Hydro treatments to address James’ facial acne concerns, from which he saw a remarkable transformation to his skin.
Rebecca’s entry highlighted the profound impact that SkinBase treatments can have on the confidence and wellbeing of individuals and those around them. In a powerful testimonial, James’ mum said: “My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. We have watched his skin change from this red, aggressive, angry skin that was sore, his acne was debilitating to him, but now he is confident, holds his head up high and has even got his first job! We are so proud.”
As the winners, Rebecca and James each won a 10-day Caribbean holiday with BBD $2,000 to spend.
SkinBase has now launched its Transformation of the Year 2025 competition, searching for the best client results from a course of treatments using SkinBase Microdermabrasion, IPL and/or Collagen Lift technologies.
SkinBase: skinbase.co.uk
Rebecca Wilshire: rebeccawillshee.co.uk
Client James experienced transformational results from Rebecca Willshee’s SkinBase Hydro treatments.
EducateInspired to
Irish Beauty meets AIT Accredited Educator of the Year, Lorna Melay, to see what is shaping her successful two-decade career.
LLast November, Lorna Melay, from County Wexford, was crowned Educator of the Year at the Beauty, Hair & Spa Awards 2024.
AIT was delighted to sponsor this category and present Lorna with her award at the gala ceremony held at the InterContinental Dublin.
Starting her teaching journey five years ago at the Lauren Malone Academy in Gorey, Lorna delivers ITEC and AIT-accredited skin and beauty-related courses along with the Diploma in Education & Training in her role as Head Tutor at Bronwyn Conroy Beauty School Dublin. In addition she works at Beautorium Training Academy in Waterford.
Lorna shares what inspires her to educate, who drives her to succeed and what AIT accreditation has meant to her career…
“I started my journey in the beauty industry at the age of 18, studying Makeup & Nail Technology at Carlow College. I have been in the industry for nearly 19 years, more than half my life!
“From the moment I entered the beauty industry, I knew that education was my ultimate goal. As I gained hands-on experience, my passion for sharing knowledge and guiding others only grew stronger.
“Teaching is about more than just delivering information, it’s about inspiring and empowering students. Every student learns at their own pace, and it’s essential to create an environment where they feel safe, encouraged and valued.
“For the majority of my son’s life, I was a single mother and this industry allowed me to build my career while providing for him. I love being able to inspire other women to do the same…I understand firsthand that many students juggle responsibilities such as parenting or full-time jobs. Being empathetic and creating a supportive learning atmosphere is something I deeply value.
“Accreditation is vital for maintaining industry standards and ensuring that students receive high-quality education. It not only adds credibility to an educator’s qualifications but also reassures students that they are being trained by someone with recognised expertise.
“For me, having the right qualifications and continuously upgrading my education helps me deliver training that is both relevant and of the highest standard. The industry has become quite diluted with unqualified practitioners, making accreditation more important than ever for educators.
Host Brendan Courtney and AIT’s Amelia Black present Lorna Melay with the award for Educator of the Year.
“Teaching is more than just a job for me, it’s a passion and I take great pride in playing a role in my students’ journeys”
“If you’re considering moving into education, my biggest piece of advice is to never stop learning! It can be tempting to stay in your comfort zone but the best educators are those who continue to expand their knowledge and stay ahead of industry trends. Gaining hands-on experience in your chosen field is invaluable, as it allows you to teach from real-world experience rather than just theory.
“The beauty industry is constantly evolving and, as an educator, it’s crucial to stay updated with trends, techniques and scientific advancements. Striving for the highest standards in education ensures that students graduate with the skills and confidence needed to succeed. Being even a small part of their success is incredibly rewarding.
“Winning Educator of the Year has been one of the proudest and most humbling moments of my career. Being recognised by such reputable judges is an incredible honour and has reaffirmed my passion for education. It has given me a renewed sense of motivation to continue pushing the boundaries of beauty education and helping students reach their full potential.
“It has also inspired me to keep growing professionally and personally, as I want to continue making a positive impact in the field of beauty education.”
Proudest professional achievements: The impact I have on my students’ lives. Seeing them grow in confidence, gain new skills and achieve their dreams is incredibly rewarding.
Winning Educator of the Year is another huge milestone that I will always cherish.
Biggest personal achievement: Raising my son, Ryan. He is an amazing young man and despite all the study and qualifications, he will always be my greatest teacher in life.
Professional inspiration: Anna Keely, owner and Managing Director of Bronwyn Conroy Beauty School. She was the perfect person to step into Bronwyn’s shoes and her constant support and encouragement are unmatched.
Aspirations: To be the kind of educator who leaves a lasting impression on students, much like the mentors and industry leaders who have inspired me.
Who to follow in 2025…
@winkslashes_
11.6K followers
Colleen O’Grady, founder of Winks Lash Studio and Lash Training Academy and creator of the lash vending machine.
“Check out Colleen’s feed for updates on her innovative inventions and beautiful sets of weightless lashes.”
@_thebeautyempire_
Lucy Madden, nail artist and founder of The Beauty Empire
11.4K followers
“We love the pink, pink and more pink feed that celebrates hero products alongside one-to-one and group training courses.”
@avalashes_
19.3K followers
Ava Fitzsimons, founder of Ava Lashes™ Lash Studio, Supplier and Academy
“We love the stylish, on-brand feed that highlights BTS at Ava Lashes courses.”
@scb_lash
Sophie Byrne, CEO of SCB Lashes 8,163 followers
“We love watching BTS of Sophie’s rise from brow student to boss babe!”
@house_of_brows_dublin
Edyta Manys, permanent makeup artist and Director of House of Brows
12K followers
“We love House of Brows’ inspirational reels that highlight the amazingt ransformations achieved with PMU!”
@monicaivani.mybrows
Monica Ivani, Creator of MI Brow Pigment Series
101K followers
“We love viewing Monica’s great content as she shares her expert hair strokebrow techniques to BTS business reels to inspire and educate.”
Dermalogica harness benefits of exosomes to enhance treatment results
Dermalogica has launched Exo Booster, a skincare solution that uses the power of vegan bacterial exosomes to rejuvenate the skin and enhance results of micro-injury procedures.
The result of three years’ research, Exo Booster is designed to leverage natural skin regenerative processes when used to complement microneedling, RF Microneedling, Fraxel, and non-ablative laser treatments. In fact, the booster supports skin for up to seven days posttreatment and is clinically proven to enhance the effects of cosmetic procedures by 86% compared to treatment alone.
The professional bi-phase Exo Booster delivers 10 billion Lactobacillus Exosomes in every treatment.
These powerful bio actives act as cellular messages, reducing the appearance of inflammation, promoting collagen production and accelerating cell turnover. The formulation is boosted further with the addition of Omega-3 Pro-Resolution technology, which accelerates skin recovery and reduces downtime.
Dermalogica’s new Exo Booster Microneedling service combines the brand’s Pro Power Peel and microneedling with Exo Booster, ensuring optimal delivery and effectiveness of the Exo Booster solution.
Dermalogica: pro.dermalogica.co.uk
Repêchage reveal anti-redness sensitive skin line
Marine skincare brand Repêchage® has introduced the Red Out collection of products, designed to treat and support sensitive skin.
Key ingredients include nourishing seaweed, hydrating hyaluronic acid and silver for added support in reinforcing the skin barrier.
The collection comprises Red Out Soothing Essence Mist to cleanse, balance and refresh skin after every use; Red Out Soothing Moisturizer to quench and nourish skin and visibly reduce redness; and Red Out Serum, with antioxidantrich quercetin and rutin for essential skin protection and a calming green teainspired herbal scent.
Iguazu Beauty: iguazubeautytherapy.com
What’s New in Beauty
Cleanse & tone skin ahead of waxing
Harley Cleanser & Toner has been formulated specifically to ensure skin is fresh and clean before carrying out any waxing treatments.
Environ enhance Vitamin A effects with new boosters
Environ Skin Care has introduced two new Retinol Boosters to its Focus Care™ Youth+ collection as add-ons to daily vitamin A topical replenishment.
Focus Care™ Youth+ Tri-Retinoid Complex
Retinol Serum and Tri-Retinoid Complex Retinol Forte should be introduced to skin once it is acclimatized to medium or high concentrations of vitamin A.
The new formulations combine retinol plus other retinoid forms to optimise the effects of natural retinoic acid on youthful cellular behaviour. In addition, potent antioxidants diminish the effects of oxidative stress.
As a result, the appearance of wrinkles, firmness, elasticity, hydration, skin tone and texture are clinically proven to improve.
Environ Skincare: environskincare.co.uk
The product works in two stages; firstly, dirt and oils are removed from the skin, before the solution rebalances the skin’s pH level, which in turn tightens the pores and hair follicles. This not only maximises waxing results but also ensures that the wax grips the hair and prevents it entering the pores.
As well as being available in 5 litre and 500ml bottles for therapy rooms, Harley Cleanser & Toner also comes in 100ml bottles for mobile therapists as well as for retailing to clients to use at home.
Harley Waxing: harleywaxing.ie
SkinPen upgrade microneedling device
SkinPen has introduced a new upgraded microneedling device which includes an innovative, one-time use, easy-to-install cartridge.
These minimally invasive treatments canrejuvenate the skin, improving the appearance of acne scars and neck wrinkles. The SkinPen Precision Elite features new ActiSine™ technology, ensuring it glides smoothly on the skin, preventing common issues such as scratching or dragging associated with traditional spring mechanism cartridges.
Developed by Crown Aesthetics, thedevice is equipped with an Interactive Digital Display offering intuitive guidance and prompts for cartridge installation, a battery charge indicator and on-screen troubleshooting assistance. It also features an Elite Efficiency Timer (EET) to maintain effectiveness.
SkinPen: skinpenuk.com
Éminence develop powder-to-foam enzyme cleanser
Éminence Organic Skin Care has introduced Barbados Cherry Enzyme Cleansing Powder to gently exfoliate and deeply cleanse the skin.
This powder-to-foam wash is formulated with the enzymes actinidin and papain, derived from papaya, which deliver a very mild exfoliation action on the surface of the skin. In addition, Barbados Cherry (Acerola) and Kakadu Plum, both rich in vitamin C, brighten the skin whilst polyphenols brighten and antioxidants minimise the appearance of dark spots. Finely-milled and absorbent natural Diatomaceous Earth targets dirt and excess sebum minimising the look of pores.
This two-in-one cleanser exfoliator is suitable for all skin types including acne skin, sensitive, environmentally damaged skin and skin that has been sensitised by active ingredients such as retinol.
Éminence Organic Skin Care: eminence.ie
Intensive eye care programme blends triple HA & peptides
Dibi Milano has introduced a new eye contour system to its Biostimulating System Lab line, formulated to revitalise the skin and reduce under eye puffiness.
The 16-day at-home programme features Dibi Milano’s Biostimulating Eye Contour Gel Pure Sonicated HA Solution + GABA + Caffeine, which delivers a biorevitalising and biostimulating effect.
With a fluid and elastic consistency, the gel serum is formulated with a patented blend of three types of hyaluronic acid with different molecular weights. GABA, a peptide of a lactobacillus derived through fermentation, stimulates the synthesis of collagen and hyaluronic acid to hydrate and improve elasticity, reducing wrinkles and strengthening the skin’s natural barrier. In addition, caffeine recognised for its draining properties, reduces eye puffiness.
Xpert Professional: xpertprofessional.ie
Ultrasonic & microcurrent handheld
Irish beauty tech brand Cosaint has relaunched
The device delivers ultrasonic vibrations and positive ion technology to exfoliate the skin and deeply cleanse as atomised water penetrates into pores. Ultrasonic vibrations create high frequency soundwaves which create pressure that pushes debris to the surface and removes excess build up on the skin.
The flat side of the spatula provides electronic microcurrent technology, delivering high frequency pulsations to tone the skin and encourage better absorption of active ingredients in serums and moisturisers.
Cosaint: cosaintskincare.ie
Everlasting Brows develops wireless PMU tool
Microblading and Permanent Make-Up (PMU) brand, Everlasting Brows, has launched a new wireless applicator.
The Dynamic PMU Device is a battery powered, mini device suitable for applying lip blush, eyeliner, ombré brows, powder brows, machine hair strokes and nano strokes.
The device features a German customised motor with five speeds up to 10,000 RPM, which delivers a quiet and smooth operation, whilst its wireless design enables freedom of movement and safety. It is equipped with adjustable stroke from 2.1mm to 3mm and needle protrusion from 0 to 3.2, suitable for all PMU procedures. It’s also compatible with all universal needle cartridges.
It has an ergonomic shape with comfortable grip and comes with an additional battery pack to enable you to keep servicing clients wirelessly all day long.
Everlasting Brows: everlastingbrows.com
Lash & brow lift evolves to reduce treatment times
Salon System has launched a new Lash & Brow Lift Express System, an evolution of its Lash & Brow Lift Trio.
Designed for efficiency without compromising quality, the Express System simplifies lash and brow treatments into three quick and easy steps. Firstly lashes are lifted and brows sculpted, and then fixed in place. The treatment concludes with the application of the leave-in Keratin Boost Lotion to protect hairs whilst prolonging tint colour.
Ruth Atkins, Salon System Educator and Lash and Brow Expert, explains:
“The new Express System is a game-changer for salons. The faster processing times are perfect for busy professionals, and the results are just as fabulous as ever! The Keratin Boost is a fantastic addition, leaving lashes and brows looking healthier and stronger after every treatment.”
Salon System: salonsystem.com
Customise lash looks with glue-free underlashes
Salon System has introduced new PreGlued Underlashes for one-step application of this latest advancement in lash services.
With no glue required, the latex-free Underlashes are available Natural and Volume styles with mixed lengths that enable you to customise looks without mess. Each set lasts up to eight hours and are reusable up to two times.
Lisa Stone, Salon System Educator and Lash Expert, comments:
“The Pre-Glued Underlash range is a revolutionary addition to our lash collection. With no glue required and effortless application, it’s never been easier to achieve a flawless underlash look. Whether for everyday wear or special occasions, these lashes deliver incredible depth, volume and texture.”
Salon System’s Pre-Glued Underlashes are available in kits of 30 clusters and a pair of tweezers or individual packs.
Salon System: salonsystem.com
Triple retinol serums visibly firm & plump in seven days
Ageing skin specialists Perricone MD has launched Triple Retinol Renewal face and eye serums in collaboration with brand ambassador and actor Jennie Garth (pictured).
Part of the brand’s High Potency Collection, products are formulated with clinically proven ingredients to deliver transformative results in as little as seven days.
Perricone MD’s proprietary triple retinol blend combines three distinct forms of retinol, stabilised thanks to Beta-carotene, a naturally derived form of vitamin A.
Encapsulated retinol, retinol ester and phyto-retinol ensure effective delivery and absorption, accelerating the skin’s natural cellular turnover to reveal visibly firmer, plumper and collagen-rich skin. In addition, antioxidant coenzyme Q10 (CoQ10) neutralises and shields the skin from free radical damage.
Triple Retinol Renewal Serum and Triple Retinol Renewal Eye Serum can be incorporated into an existing regime morning and evening.
Perricone MD: perriconemd.com
Debunking dangerous viral
IEavanna Breen weighs in on the many misconceptions of TikTok skincare tips.
In a digital age where social media influencers hold significant sway and often reach many millions at a click, TikTok has become a hotbed for viral skincare trends. Unfortunately, many of these trends are not only incorrect but can also be damaging to the skin.
As a skincare expert, I am deeply concerned about the rise in popularity of unqualified influencers dispensing skincare advice. Recently, we saw the severe consequences of this with the case of a TikTok creator who suffered a severe sugar burn after following a viral skincare trend. This incident highlights the real dangers of trusting advice from those who lack the necessary knowledge and expertise.
The prevalence of incorrect and unsafe skincare tips on TikTok has reached alarming levels, with everyday users often following these trends without understanding the potential harm they can cause. It’s crucial to remember that proper skincare requires accurate information and professional guidance to avoid serious skin damage and achieve healthy, radiant skin.
TikTok Trend: Skipping skincare steps
Dispelling TikTok skincare myths
I am taking a stand against some of the most pervasive and harmful skincare myths commonly circulating on TikTok. Below, I’ll dissect these misconceptions and provide advice on the proper skincare tactics your clients should be practicing in their place:
TikTok Trend: Pulling the skin
Tugging or pulling on the skin, whether during application or cleansing, can lead to premature wrinkles and sagging. The delicate skin around the eyes and on the face needs gentle care to maintain its elasticity and avoid unnecessary damage. Always apply products with a light touch, using your ring finger for areas around the eyes.
TikTok Trend: Not using products in the correct order
Each step in a skincare routine has a specific role to play. Whether it’s cleansing, toning, moisturising or applying serums, skipping any step can compromise the overall effectiveness of a regimen. While not everyone needs to incorporate a 10-step routine, missing out on key steps means the skin isn’t receiving the complete care it needs to stay healthy and radiant.
Applying products in the wrong order can prevent them from working as intended. Generally, start with the lightest formulations, such as serums and essences, and finish with heavier ones like moisturisers and oils. This ensures proper absorption and maximises the benefits of each product.
TikTok Trend: Not applying to the neck and chest areas
The neck and chest are often overlooked, yet they are just as susceptible to signs of ageing and sun damage as the face. Neglecting these areas can result in uneven skin tone and texture. [Ensure your clients] extend their skincare routine to include the neck and chest to maintain a consistent and youthful appearance.
TikTok Trend: Putting fingers into jars
So often on TikTok we see creators dipping their fingers into skincare jars, which can introduce bacteria, leading to contamination and potential breakouts. To maintain the purity of products, [tell clients to] use a clean spatula or applicator. This simple step helps prevent bacterial growth and keeps the skin free from unwanted irritations.
TikTok Trend: Letting the tips of the pipettes touch skin
Allowing pipette tips to come into contact with skin can transfer bacteria back into the product, compromising its integrity and effectiveness. Avoid touching the skin with pipette tips to maintain the product’s hygiene and ensure it remains potent.
TikTok Trend: Failing to apply sunscreen at the end of the routine
A huge amount of TikTok viral videos outlining a creator’s skincare routine end with no mention of sun protection. Sunscreen is the most critical step in a skincare routine. It protects skin from harmful UV rays, preventing sunburn, pigmentation and even skin cancer. Skipping this step leaves skin vulnerable to damage.
[Clients should] always apply a broad-spectrum SPF 50 as the final step in a morning routine. The best one I have ever found is the Skinmade Protect & Care Sun Oil.
Founder of Eavanna Breen Skin and Laser Clinic in Dublin, Eavanna Breen is an Irish skin expert known for her innovative treatments and personalised approach using scientifically-backed practices. Follow Eavanna (@eavannabreen) for more true and safe skincare tips and insights. eavannabreen.ie
themultiverse Enter
LLooking to pack the most punch into your therapies? Choose an advanced aesthetic device combining multiple technologies to build bespoke face and body treatments that deliver…
Zemits Verstand Pro is an advanced multi-application system that combines six technologies to address a wide range of face and body concerns, including wrinkles, loss of skin tone, uneven texture, stretch marks and pigmentation.
The advanced technologies incorporated are microcurrent therapy including gloves, bipolar radiofrequency, ultrasonic phonophoresis, needles mesotherapy, diamond microdermabrasion and ultrasonic scrubber.
The device enables salons to offer fully customised treatment protocols and personalised results.
Zemits: zemits.co.uk
seven handpieces and eight advanced technologies to enable you to deliver a wide range of face and body treatments from just one compact device.
The multi-functional system includes radio frequency (RF) for effective skin tightening and collagen stimulation, hydro dermabrasion for exfoliation, ultrasound technology to boost product penetration and promotes cellular rejuvenation, cryotherapy to reduce puffiness and promote skin recovery and heating therapy which boosts relaxation and enhances the impact of treatments by increasing blood flow and tissue flexibility.
In addition, the device also features a HD Skin Analyser which not only delivers detailed insights into skin concerns but also tracks immediate treatment results.
The Smart Group: the-smartgroup.co.uk/smarthydro-gen
The +maskology® Photon LED Mask features five different light technologies to enable you to treat acne and blemishes as well as revitalise ageing or dull skin.
The mask features 108 light beads and five LED light therapy colours which are delivered in high intensity to the skin.
Designed to be used as an add-on to facials and maximise on treatment time, two treatments a week are recommended for best results.
The mask incorporates red light at 630nm for antiageing, blue light at 450nm targeting acne, yellow light at 580nm for brightening the skin, infrared light at 830nm to refine pores and purple light at 560nm which has both anti-acne and anti-ageing benefits.
+maskology®: maskology.co.uk
The CACI Synergy Flex is a multi-platform customisable aesthetics system for skin rejuvenation and facial toning. Built-in technologies include microcurrent featuring CACI’s unique digital waveform and ultra-low frequency combination and S.P.E.D® Dual Action Technology which delivers LED light stimulation at the same time as microcurrent.
Designed to be future-proof, this device can be upgraded with additional technologies as they are introduced by CACI and is compatible with CACI’s existing tools: S.P.E.D® Quad Probes, S.P.E.D® Hydratone Rollers, Eye Revive Roller, Wrinkle Comb for a non-invasive alternative to collagen dermal fillers, Orbital Microdermabrasion, Ultrasonic Actuator for deep cleansing, Electro Gloves and Microcurrent Gua Sha for lymphatic drainage. The device’s three independent microcurrent channels allow for simultaneous treatments, so for example, a client’s face and hands can be treated at once.
CACI: cacibeauty.com
Wax The Evolution
OThanks to a rise in demand, there are now more vegan classified hair removal products than ever before.
One of the most profitable treatments a salon can offer is waxing, with products traditionally formulated using beeswax along with natural elements such as lanolin and honey. However, with an increasing number of clients requesting vegan products to be used in their salon treatments, is it possible to offer these hair removal treatments free of animal-derived ingredients?
“The beauty industry is well versed in changing trends, treatments and styles,” says David Sneddon, Operations & Marketing Manager for Hive of Beauty Ltd (hiveofbeauty.com).
“However, in recent years there has been a change that the industry has not previously seen before and one which has been pushed to the forefront by issue conscious clients rightly concerned about animal rights, parabens and vegan suitability.”
As its name suggests, beeswax has traditionally been a core ingredient in depilatory wax formulations. A natural ingredient collected as part of the honey harvesting process, filtered beeswax is combined into a number of beauty and hair formulations including balms, salves and depilatory wax. Vegan beliefs mean that these products are not suitable for use by individuals following this lifestyle.
To be classed as vegan, products do not need to be formerly certified through an organisation (such as PETA or The Vegan Society) so it’s important that you check a product’s labelling and ingredient listing. Under the Regulation (EC) No 1223/2009 on Cosmetic Products, labelling must not imply that the product has characteristics, such as being vegan-friendly, that are untrue. If you are purchasing your vegan formulations from reputable manufacturers and renowned suppliers, you should be confident that packaging is reliable.
When carrying out a vegan waxing treatment, remember that all aspects of your client’s experience will need to follow vegan principles.
“Take the time to evaluate all products used in treatments – from the wax itself to the towels, bedrolls and post-wax care products”
“Vegan wax formulations are gaining popularity for good reason. They exclude animal-derived ingredients like beeswax, lanolin and honey, making them a cruelty-free alternative that appeals to ethically minded clients,” explains Angela Byrne, General Manager at sustainable towelling brand Easydry (easydry.com).
“Choosing plant-based waxes also aligns with sustainability goals, as many brands now offer biodegradable, resin-free, and paraben-free options.”
“While many beauty professionals are quick to upgrade to vegan waxes, few realise that traditional salon supplies may not be veganfriendly. The biggest culprit?
Cotton towels,” explains Easydry’s Angela Byrne. “Most cotton used in salons is not only environmentally unsustainable but offen processed with animal -derived softeners, dyes or binding agents.”
She adds: “Take the time to evaluate all the products used in treatments – from the wax itself to the towels, bedrolls and even the post-wax care products.”
Delivering an experience in line with clients’ beliefs will earn your business a reputation as being inclusive with treatments that are accessible to all. Whether you choose to switch all of your waxing products to vegan formulations, or introduce an additional brand to meet the needs of a select number of clients, today there’s no need to compromise quality over values.
Turn the page to see some of the professional vegan waxing formulations available to salons and mobile therapists…
Lycotec Superberry Hot Wax XXX is a vegan wax formulated with Titanium Dioxide and new generation resins to create a super smooth, ultra-pliable wax that does not break on removal. It can be applied at a low temperature for added comfort and has a creamy consistency. It effectively removes coarse, strong hair as short as 1mm on more sensitive skin making it ideal for intimate treatments such as Brazilians.
The formulation also include Strawberry Seed Oil, giving the wax a sweet strawberry scent.
Lycon Distribution Ireland: lycon.ie
developed in the UK over 40 years ago, with a gentle vegan formulation effective on any hair type and suitable for use on all areas of the face and body.
Available in Original and Tea Tree formulas, each has a rich consistency which adheres only to the hair making removal swift and comfortable. The Tea Tree option is especially suitable for sensitive skin thanks to its antiseptic properties.
Hive: hiveofbeauty.com
Hive® Wax’s SuperBerry Blend range of waxes have vegan and paraben-free formulations enhanced with potent superfoods cranberry, blueberry, goji berry and acai berry rich in antioxidants and antiinflammatory properties. Products are designed to deliver smooth, hair-free results whilst aiding skin recovery thanks to a fusion of ingredients rich in Vitamin A, B, C and E.
Working at low temperatures, the rosin-free range comprises SuperBerry Blend Antioxidant Crème Wax and SuperBerry Blend Hot Wax Pellets along with a Pre Wax Cleansing Spray and After Wax Treatment Lotion.
Hive: hiveofbeauty.com
Harley Waxing’s Vegan Strip Wax is formulated with high-quality vegan and cruelty-free ingredients enabling clients to enjoy a professional waxing treatment without compromise.
It comes in a choice of five formulations: Rose, Summer Fruits, Tea Tree, Gold and Chocolate.
This Strip Wax is suitable for use on larger areas of the body as well as on sensitive skin.
Harley Waxing: harleywax.ie
Waxperts Very Vegan Strip Wax and Very Vegan Hot Wax promise all the qualities synonymous with Waxperts wax but with fully vegan and ‘clean’ formulations.
Very Vegan Strip Wax has super fine application and is suitable for all skin and hair types, even sensitive as it includes no colourants and is fragrance free.
Very Vega Hot Wax is suitable for use on the face, underarm and intimate areas. Applied thinner, it remains flexible for easy removal.
Waxperts: waxperts.ie
Jax Wax Australia offer a range of luxury waxes including hot, strip and cartridge along with pre and post-waxing care products. The full range is vegan and formulated without parabens, palm oil, preservatives or dyes.
Available in eight formulations, their Hot Wax is suitable for intimate, facial and male waxing, plus their Strip Wax can be used over larger areas with a thin application that enables speed waxing.
The brand’s Cartridge Wax Strip/Soft Wax comes in five formulations, is easy to apply without mess and leaves no sticky residue when removed using wax strips.
Adam & Eve Distribution: adamandevedistribution.co.uk
Becoming your own
BEAUTY
‘influencer’
Marie-Louise Coster considers how using video content can keep your salon relevant as well as providing the right information to clients.
II think it is my age, but I am always baffled by the number of people, admittedly younger than me, that come in telling me about something they saw on TikTok or some other social media outlet and how new and revolutionary it is.
Inevitably, they are usually talking about either something we have been doing for decades (think Skin Cycling) or some utter nonsense recommended by an influencer who has no beauty training or qualifications and zero experience in what they are advising about.
Besides baffling me, it winds me up that people get so sucked in by a person they don’t know on the internet believing that lots of followers equals the influencer knowing what they are talking about!
As if we don’t have enough to do running businesses, treating clients, marketing our business, being stock controller, cleaner, advertising guru, compiling our accounts, doing our tax returns and more, we now need to become influencers for our business. The whole thing is becoming a Herculean task to say the least. There are other options of course. You can ignore all forms of social media and just continue about your business as you always have done especially if your loyal clients are of an age where social media isn’t important to them. However, what happens as these clients age, maybe retire and move away, and, as morbid a thought as it is, pass on? Who have you attracted to replace them?
Staying relevant with social media
Marketing and promoting your business all of the time is so important, so you have a constant succession of new customers and you don’t feel the hit when others fall away. You need to stay relevant and creating video content for social media seems to be the answer to doing so.
Your main social media options are Facebook, X formerly known as Twitter (personally I don’t find this to be useful to my business), Instagram and TikTok.
You could employ a company to manage all of your social media outlets for you. Obviously there is a cost to this, and whilst guidance from an expert on what to post could be helpful, choose who to work with carefully so there’s no possibility of your social pages losing the personality of ‘you’.
Let us never forget we are a personal service industry and the client buys in to us as much as they do our services. Whilst gaining professional advice should be welcomed, in my opinion the best thing to do is make your own informative and factual content from your own experience and knowledge, becoming your own influencer.
Your social media video posts should not just be all sales, sales, sales, there needs to be a mixture of advice, information, conversation starters, news about staff and getting to know you and your team.
Make use of Facebook and Instagram Live options to properly interact with your audience. I know a lot of you will feel self-conscious or embarrassed,
“TikTok is where it’s at for a younger audience, many of whom are persuaded by unqualified beauty ‘influencers’.”
but there really is nothing to fear and it is a great business tool. I started using Facebook Live during lockdown and it was a fantastic way to interact with my clients and keep reminding them I was there.
It is also a great way to demonstrate your knowledge and professionalism and allow the people who follow you, but haven’t yet been in for a treatment, get to know you which will encourage them to book in.
Instagram, in theory, is great for our industry. It is visual and that is so important for our industry as everything we do is so visual. I did some market research (which I repeat regularly and I urge you to do too) and found that most of my current clients don’t use Instagram. However, I looked at the new clients I wanted to attract and Instagram seemed to be where they are at.
I don’t post as regularly on Instagram as I do Facebook, but I have picked up a few new clients from it. I think it is a useful resource and has the potential to work well for your business. For this, I pre-record videos or make reels to post mixed up with demos and informative talks.
However, we also have TikTok, which really seems to have surpassed Instagram and the others. It is great entertainment; you can do a mixture of videos and
images just like you can on Instagram and Facebook but it seems that videos are shared more readily from TikTok than anywhere else.
People go on TikTok to watch other people’s stuff, and this seems to be where it is at for a younger audience, many of whom are persuaded by these unqualified beauty ‘influencers’.
So now is the time for you to start educating the younger audience and, as I said earlier, become your own type of influencer.
Your videos can be really short and basic; make them punchy, to the point, add popular music, use popular hashtags for that day and post!
If you can, post a video a day or every couple of days to build momentum, but obviously it is another job in your day. So just like scheduling Facebook posts, make a couple of videos when you have time so as you have these to post and drip feed as the week goes on.
So when it comes to using video content to become your own influencer, find out where your clients look and focus your attention there, with the addition of TikTok. Educating your clients and influencing potential new ones will help to not only grow your business but also keep it relevant.
Marie-Louise Coster works as a Beauty Therapist, Session Nail Tech, Trainer and Business Consultant and is owner of All About Mi Skin & Wellness Clinic and All About Mi Training School.
THE MEN’S ROOM
WWhen it comes to growing your business, attracting male clients can often be an untapped source of new revenue. It’s no longer taboo for men to invest in skincare, hair removal, body treatments or hand and foot care, so are you missing out by not marketing services direct to male clients?
“When I started in the beauty industry 23 years ago, it was unheard of for men to come in for facials,” says Rebecca Willshee, Beauty and Skin Specialist, who won SkinBase Transformation of the Year (skinbase.co.uk) for her treatment on a male client’s acne. “I remember bringing in a couple of male friends from college just to gain experience. Fast forward to now, and nearly 45% of my facial clients are men. They take their skincare so seriously and take and follow advice more religiously than female clients.”
“Gear up your salon to offer male-orientated treatments. Not only will this attract new clientele and bring in new business, but offering these treatments will also position your business as a welcoming and inclusive treatment stop within your area,” says Lauren Evans, CACI (cacibeauty.com) Training and Development Officer.
Whilst the barbershop is an established male domain, beauty and aesthetic salons should also be considered as safe spaces to address skin concerns, increase a sense of self confidence, relieve stress and enhance wellbeing. As a growing business, this is something you should be tapping into.
“As societal perceptions of masculinity evolve, the male aesthetics market is experiencing unprecedented growth,” explain the aesthetic
With the global male aesthetics market projected to increase by 31% in the next three years, now’s the time to refresh your approach to male clients…
experts at Zemits (zemits.co.uk). “No longer a niche, men’s interest in self-care and grooming shapes the beauty industry, opening lucrative opportunities for aesthetic professionals. The global male aesthetics market is projected to surge by 31% by 2028, signaling a significant shift in consumer behaviour and business potential.”
Encouraging male clients
The first hurdle may be encouraging male clients through your salon doors. “A trip to the salon for some beauty treatments can be an extremely rewarding experience for women, leaving them feeling refreshed, confident and looking fabulous. For the uninitiated male client, it can be a daunting array of choices and take some completely out of their comfort zone,” explains David Sneddon, Operations & Marketing Manager for Hive of Beauty Ltd (hiveofbeauty.com).
“The key lies in clear messaging, tailored services and a comfortable experience that speaks directly to male needs,” says Angela Byrne, General Manager at sustainable towelling brand Easydry (easydry.com).
“Men may feel hesitant about entering a busy salon, so creating a more relaxed experience is essential,” says Orlagh O’Reilly, Educator & Brand Manager at Suzanne Egan Academy (suzanneeganacademy.com). “One effective strategy is to designate quieter time slots each week, marketed as “grooming hours” for example, without explicitly labelling them as male-only. This approach allows men to feel comfortable while subtly normalising their presence in the salon.”
“Whilst the barbershop is an established male domain, beauty and aesthetic salons should also be considered as safe spaces to address skin concerns”
Using clever marketing campaigns can help to demystify the salon experience for the uninitiated, using terminology that is familiar in the male domain and even renaming existing beauty treatments as ‘grooming’ can all help.
“Be mindful of the language you use,” says Elaine Craig, Package Specialist at Phorest Salon Software (phorest.com). “Men value straightforward, results-driven terminology, so emphasise how treatments simplify a busy routine and deliver visible improvements.”
Easydry’s Angela Byrne agrees: “Let’s face it, some salon terminology can be intimidating or unfamiliar to male clients. Instead of promoting a “hydrating facial,” why not call it an “invigorating skin refresh” or a “post-gym deep cleanse”? Small shifts in language can make treatments feel more accessible and relevant.”
“Men often prioritise practicality overindulgence. Position treatments as essential self-care that delivers results without downtime,” add the experts at Zemits. “For example, highlight the time-saving benefits of HydroDiamond facials or the muscleenhancing effects of magnetic therapy.”
Orlagh O’Reilly concurs: “Men often seek practical, results-oriented services such as brow grooming, back or chest waxing, beard line waxing, and manicures. Promote these services through campaigns like “The Groomed Gentleman: Brow and Beard Care”. Highlight the functional benefits of these treatments, such as cleanliness, comfort and confidence.”
Skin expert Eavanna Breen (eavannabreen. ie) says: “Once they see the immediate benefits of basic but essential in-clinic skincare treatments, like targeting congestion and blackheads, or various facials depending on individual needs, we find our male clients then later find themselves wanting more advanced treatments as well.”
David Sneddon of Hive adds: “Do not assume that your prospective new client knows exactly what he wants or what a treatment entails. Take the mystery out by providing a short description of different treatment on any literature, this will also save clients from any embarrassment of having to ask uncomfortable questions when visiting the salon.”
To ensure your male clients feel comfortable in your salon environment, it’s important they can ‘see’ themselves in your marketing materials as well as when they enter your salon.
“Men value straightforward, results-driven terminology, so emphasise how treatments simplify a busy routine ”
What’s trending in male treatments…
• The CACI Gentleman’s Facial deeply cleanses and refreshes the complexion targeting razor bumps and in-grown hairs by removing dead skin and boosting cell regeneration, concluding with a non-invasive procedure to tighten and firm facial muscles.
• Powered by Activated Charcoal, facial waxing using Hive® Charcoal D/Tox Hot Film Wax draws toxins and impurities from within the pores as nose or eyebrow hair is removed and beards shaped to perfection.
• High-intensity magnetic therapy is the go-to solution for men aiming to refine their physique without grueling workouts. Devices like the Zemits GioStim deliver up to 20,000 muscle contractions per session, simulating an intense workout to boost muscle tone and stimulate growth.
• “Many men prefer results-driven treatments like SkinBase microdermabrasion, which they find effective for acne scars and ingrown hairs. SkinBase Hydro facials are now also gaining popularity,” says Rebecca Willshee, Beauty and Skin Specialist.
“One of the first steps I took was to create marketing materials that featured both men and women to show that skincare is for everyone,” says Rebecca Willshee. “Once I had a few wellknown male clients in the area through the door (semi-professional footballers, someone who is a bit of a celebrity in the area), I soon I had a steady stream of male clients.”
Lauren Evans adds: “Ensure your salon has a welcoming environment for all, add a dedicated male treatment poster in your reception area or window to attract a male demographic. Promote male treatments in your salon business newsletter and on social media.”
Reaching new clients
When marketing your services, consider how you are going to reach potential new clients. You may not have contact details on your database for males that you wish to target but you do have an existing list of female clients (remember to use any digitally stored data in line with GDPR rules).
“One of the easiest ways to get him into the salon is through her – the wife, girlfriend or daughter who can see the benefit and do the selling for you,” says salon business building
expert, Liz McKeon (lizmckeon.com). “Christmas gifts, Father’s Day, birthdays: these are all great opportunities to introduce your services to men. Send out an email to your client base reminding your clients to think of you when they are thinking of buying for him.”
Social media is of course a great way to share details of your services as you can specifically target a certain audience using paid advertising.
“Showcase men receiving treatments like manicures, brow shaping and waxing on social media,” says Orlagh O’Reilly. “Use gender-neutral colours and clean, modern visuals in branding to appeal to all clients.”
“Before-and-after images on platforms like Instagram build trust. Highlight transformations in skin texture, body contouring or laser treatments to resonate with men seeking tangible results,” suggest Zemits.
The team also recommend working with other businesses in your area that males frequent, adding: “Partnering with barbershops or fitness centres can extend your reach. Offer exclusive discounts for first-time clients or bundled services, creating synergies between grooming and aesthetics.”
Ava Reeves
The Power of
BOUNDARIES
As we approach Stress Awareness Month, Ava Reeves shares her advice on thriving as a salon professional without burnout or guilt.
YYou love your job, there’s no doubt about it. You pour your heart into your work, creating beauty and confidence for every client who sits in your chair. You’re not just a stylist or technician, you’re a confidant, a problem solver and sometimes even a therapist. But let me ask you this: how often do you leave the salon feeling completely drained, with barely enough energy to care for yourself?
If you’re honest, you might admit that you often say “yes” when you want to say “no,” overextend yourself to fit in just one more client or take on emotional burdens that aren’t yours to carry. You’re so caring, so dedicated, that setting boundaries can feel selfish even though deep down, you know you need them.
Here’s the truth: boundaries aren’t selfish. They’re the foundation of a thriving career and a fulfilling life. And by learning to set them, you’ll not only protect your well-being but also elevate the experience you provide for your clients.
The unique challenges of salon professionals
As a salon professional, you face unique challenges that can quickly lead to burnout. The long, irregular hours, the emotional labour of listening to clients’ personal stories and the pressure to accommodate everyone’s schedule can take a serious toll.
But here’s the thing, you can’t pour from an empty cup. If you want to continue doing the work you love, it’s essential to create space for yourself. That’s where boundaries come in.
Why boundaries are essential
Boundaries are the ultimate form of self-care. They protect your energy, your time and your passion for your craft. When you establish clear
limits, you create a work environment that supports your wellbeing and allows you to show up as your best self.
Not only do boundaries protect you from burnout, but they also improve the quality of your work. When you’re rested, energised and present, your clients notice the difference. Setting boundaries is about saying “yes” to yourself and that’s something your clients will respect and appreciate.
Practical
ways to set boundaries
#1. Control your schedule
Create working hours that suit your energy levels and personal life. Be firm about not overbooking yourself, even if it means turning clients away occasionally. Use scheduling tools to streamline this process and ensure clients know your availability in advance.
# 2. Practice saying ‘No’ with confidence
Saying “no” doesn’t mean disappointing your clients; it means honouring your limits so you can continue serving them with excellence. Practice responses like, “I’m fully booked today, but I’d love to find a time for you next week.”
# 3. Create self-care rituals
Build moments into your day for rest and recharge. A quiet cup of tea, a walk or a brief meditation can make all the difference in maintaining your energy throughout a busy day.
# 4. Set emotional limits
While being a good listener is part of your job, it’s okay to protect your emotional energy. If a conversation becomes too heavy, gently redirect it with something like, “Let’s focus on making your hair fabulous today - I’m here to brighten your day!”
Boundaries enhance the salon experience
When you set healthy boundaries, everyone benefits. Your clients receive your best energy and creativity and you avoid the exhaustion that can lead to mistakes or strained relationships. Clients respect professionals who value their time and well-beingit sets a tone of mutual respect and trust.
Remember, thriving in your career doesn’t mean sacrificing your well-being. It means finding balance, honouring your limits, and showing up fully present for the work you love.
Ava Reeves is a beauty professional, educator, mentor and podcaster. Connect with her on Instagram at @AligningwithAva to become aligned, empowered and thrive.
me!
Ava Reeves
D Good
Norah Coyne explains how Sound Healing can retune your clients’ vibrational energy to heal and balance their bodies.
VIBRATIONS
Did you realise the body can easily be re-tuned back to physical balance in the same way a piano is adjusted to perfect pitch?
Sound Healing is a beautiful non-intrusive therapy guided by universal, vibrational energy and frequencies that helps your clients achieve the balance in their life that we often lose while going through our daily routines.
It has long been scientifically proven that everything in the universe is made up of energy vibrating at different frequencies which correspond to musical notes.
All things in nature vibrate to sound, light and colour. The organs, glands and cells throughout our bodies vibrate at their own specific frequencies which correspond to these musical notes. An example would be a healthy heart which would vibrate at the frequency of the F note.
Sound frequencies affect everything about us, therefore vibrational frequencies can be used to heal and balance our bodies too.
When the body is in perfect health and all the parts are vibrating to the correct note, it is like an orchestra playing beautiful music; think of the different body parts as musical instruments all vibrating at their own unique frequency. When the body’s parts are playing the right note and vibrating in harmony, energy flows through the body via a network of meridians and chakras like a river or stream.
However, stress, negative emotions and thoughts, even the foods we eat, affect the flow of energy, causing energy blocks. The body part where the blockage is can no longer play the right note. Although we may not be able to hear this, the body will display symptoms that let us know when something is wrong and it needs to be brought
back in tune. The powerful sound vibrations of tuning forks and Tibetan Bowls can be used to clear these blockages that are affecting the body’s flow of energy.
Tuning forks & Tibetan Bowls
Tuning forks and Tibetan Bowls work in a similar way to acupuncture, only without the use of needles. When the correct tuning fork is placed next to the organ or chakra that is out of harmony, that area will raise its vibration to that of the fork by the process of entrainment, correcting the organ’s rate of vibration with sound waves.
The best thing about Sound Healing is that it is a non-intrusive treatment. There is no touching, no needles, no pain or manipulation involved. As the sounds flow through the body, every cell pulsates, resonates and interacts with the powerful vibrations, thus awakening the life energy of the cells and returning the body to health and harmony.
Sound Healing is powerful and can move molecules, rearrange realities and penetrate any substance. It moves four times faster in water than in air and, as the human body is 70% water, this makes us perfect resonators for this therapy.
Scientific studies show that sound waves can produce changes in the autonomic, immune, endocrine and neuro-peptide systems of the physical body. Doctors use sound to treat kidney stones by non-invasively focusing a harmonic frequency. Kidney stones are a special type of crystal with atoms that vibrate at a specific frequency. The focused sound waves interact with the atoms of the kidney stones, causing the stones to vibrate so quickly that they explode and dissolve.
My intention is and always has been to help clients balance their inner well with a truly holistic approach; my work is guided uniquely to whatever they specifically need at each particular visit.
Some of the benefits of Tuning Fork Therapy include:
• Toxin removal.
• Soft tissue healing.
• An increase in physical energy.
• Release of ‘feel good’ endorphins.
• A deep state of relaxation.
• Synchronisation of mind-heart-body rhythms.
• Opening of meridians and clearing of chakras.
• Expansion of creativity, clarity and concentration.
• Harmonisation of the emotional and physical bodies.
• Integration of the left and right brain thought patterns.
• Support of healthy circulation and immune system function.
• Induction of the alpha-theta brain states associated with healing.
Norah Coyne is a Sound Healing Practitioner, Teacher and Workshop Facilitator also offering treatment using a wide range of healing therapies. She also runs courses in Celestial Healing Training, Sound Healing Workshops and Life Skills Stress Training. www.connemarahealing.com
Give clients the body shape they desire with
WOOD THERAPY
Tea Jaksic explains the ancient technique of Maderotherapy for body shaping and addressing cellulite.
“Maderotherapy is a non-invasive and a pain-free approach that relaxes, sculpts and supports post-surgery recovery.”
BBeing a woman comes with pros and cons, and one of the cons is definitely having cellulite. That shouldn’t be a problem for your clients anymore if you embrace the technique of Wood Therapy. In the sea of body shaping and anti-cellulite treatments, Wood Therapy, aka Maderotherapy, is a real refreshment. Not just because it’s completely natural, but also non-invasive and a pain-free approach to body and face massage that relaxes, sculpts and supports postsurgery recovery.
It was around 1000 B.C.E. that the ancient Japanese and Chinese used the first wooden tools for the purpose of massage. Since then, Wood Therapy has become one of the most popular body and face shaping techniques in Colombia and Latin America, spreading across Europe.
Still relatively new in the UK and Ireland, this holistic massage technique is based on the use of specially designed wooden tools in different shapes and sizes that assist with lymphatic drainage.
Fast and vigorous movements penetrate deep into the hypodermis, detaching fat cells from the muscle and eliminating them from the body through the lymphatic system. For smoother skin, body toning and the treatment of cellulite, only massage will make this happen. Fascinating, is it not?
Pretty much the same happens with face shaping and double chin elimination.
Additionally, slow and smooth movements applied to the body deliver a perfectly relaxing treatment, even if clients aren’t looking for body shaping results.
And there’s more; Wood Therapy has become one of the most natural postsurgery recovery therapies for treatments such as liposuction or tummy tucks, effectively reducing swelling, bruising, pain and stiffness.
Speeding up recovery
At the same time this amazing treatment prevents or treats fibrosis and seroma which are the most common contraindications after surgery. It generally speeds up the recovery process giving the body its final touch – shape!
Therefore, it’s not surprising that even the famous use this effective treatment as a secret weapon against cellulite. In 2021, Naomi Campbell shared all that goes into her perfectly smooth, mile-long legs; and one of the treatments was Wood Therapy. Last summer, Tracee Ellis Ross sent Wood Therapy viral when she posted a video on her Instagram feed practicing Wood Therapy on her body.
So, if celebrities have already discovered wood therapy – it’s a matter of time before every other woman does the same.
Tea Jaksic is founder of Maderotherapy Ireland Academy, which offers accredited training courses educating therapists in the UK and Ireland. www.maderotherapy.ie
Katie Godfrey
Katie Godfrey explains why retail is a game-changer for your salon.
OVERCOMING
the Fear of Selling R
Retail. It’s the word that makes many salon owners and beauty professionals cringe. You love transforming your clients’ confidence and helping them look and feel their best, but when it comes to recommending retail products, it often feels awkward, pushy or just plain uncomfortable.
If this sounds familiar, you’re not alone. Many salon owners underestimate the value of retail or avoid it altogether, but the truth is, retail isn’t just an add-on, it’s a vital part of your client’s journey and your business’ success.
Why retail matters to your clients
Let’s start with the client experience. When someone comes to your salon or clinic, they’re looking for more than just a treatment, they’re trusting you to guide them towards the best results. Recommending the right products isn’t “selling”; it’s an extension of your care.
Think about it: a client who invests in professional skincare, lash aftercare or hair treatments from you is going to see better, longer-lasting results. By not offering retail, you’re leaving them to figure it out on their own, or worse, they’re buying the wrong products from somewhere else that could undo all your hard work.
Clients want solutions and they trust you to provide them. When you recommend retail, you’re not just increasing your revenue, you’re enhancing their results and deepening their loyalty to your business.
The fears that hold us back
So, if retail is so valuable, why do so many salon professionals struggle with it? It often comes down to fear and mindset. Let’s look at some common reasoning:
“I don’t want to seem pushy”: This is one of the most common objections. No one wants to feel like they’re pressuring their clients into buying something.
“I’m not a salesperson”: Many salon owners feel that selling doesn’t come naturally to them, or they worry it will take away from the personal connection they’ve built with their clients.
“My team won’t get on board”: If you have staff, you might worry that they’ll feel uncomfortable or resist incorporating retail into their daily routines.
“What if it doesn’t sell?”: There’s also the fear of investing in stock that sits on the shelf, untouched, and ends up costing you money.
“When recommending retail, you’re enhancing clients’ results and deepening their loyalty to you.”
Overcoming the fear of selling
The good news? Retail doesn’t have to feel awkward or forced. With the right mindset and techniques, it can become a natural and seamless part of your salon’s culture. Here’s how to shift your approach:
#1. Reframe retail as a service
Instead of thinking of retail as “selling,” think of it as an extension of your client care. You’re solving problems and providing solutions that enhance the results of their treatments.
For example, instead of saying, “Would you like to buy this shampoo?” try: “To maintain the results of your treatment, I recommend this shampoo, it’s designed specifically to protect and enhance what we’ve done today.”
#2. Educate your team
If your staff are hesitant, focus on training that builds their confidence. Help them understand the value of retail and teach them simple scripts and strategies they can use to make recommendations without feeling pushy.
#3. Start small
You don’t need a fully stocked retail shelf to begin. Start with a few key products that align with your services and introduce them gradually. As you build confidence and see results, you can expand your offerings.
#4. Track and celebrate success
Keep an eye on your retail numbers and celebrate small wins. Even one extra product sale a day can make a significant impact on your monthly revenue.
Katie Godfrey
The benefits of embracing retail
Once you overcome the initial fears, you’ll start to see the incredible benefits retail brings to your salon.
Increased revenue: Retail can become a reliable and profitable income stream, reducing the pressure to book back-to-back appointments.
Stronger client loyalty: Clients who trust you for their home care products are more likely to stay loyal to your salon.
Elevated team morale: When your team sees the results of their efforts, they’ll feel more motivated and confident in their roles.
Enhanced client results: Providing the right aftercare ensures your clients get the best possible outcome, which reflects positively on your business.
If you’ve been avoiding retail, now is the time to make a change. Begin with small, actionable steps. Choose one or two products to recommend, practice your approach and watch how it transforms both your client relationships and your business.
Remember, retail isn’t about being a salesperson. It’s about being the expert your clients already trust. By embracing retail, you’re not just growing your revenue, you’re elevating the entire experience you offer.
So, what are you waiting for? Start turning retail into a powerful tool for your salon’s success. You’re welcome to join me on my next course “How To Push Retail In Your Business”, with a 50% discount for all readers; just DM me “SALES” and I will send the discount code to you!
What’s New in Nails
Artistic Nail Design reveals solid colour palettes
Artistic Nail Design has introduced four Solid Cream Colour Palettes, designed to transform the way in which you approach nail artistry.
The palettes feature a thicker LED gel formula that has a smooth, workable texture enabling complete control and precise placement without flooding the cuticle. This makes the gels suitable not only for full colour application but also more intricate nail art designs.
Four different collections have been launched, each of which features six shades of Solid Cream Colour that can deliver up to 21 days of wear and which soak off easily.
The first four Solid Cream Colour palette launches include Euphoria (purple, blue, pink, yellow, red and green neons), Odyssey (blue, mint, periwinkle, pink, teal and orange pastels), Nirvana (white, tan, mauve, taupe, rose and brown nudes) and Rhapsody (black, burgundy red, true red, wine, mauve glitter and fire red).
Sweet Squared Ltd: sweetsquared.com
Customisable sheers & shimmers
The Gelbottle Inc. has launched eight new BIAB™ shades in their Sheers & Shimmers Collection to offer on-trend versatility for every skin tone.
The collection includes five nail-perfecting sheer shades and three subtler, super-fine glitter hues.
The brand’s 6-in-1 BIAB™ formula comprises Primer, Base Coat, Strengthener, Builder, Colour and Top Coat.
Designed for customisable coverage, you can layer each shade to achieve a classic and natural look or a flawless opacity for a sheer finish.
New Sheer shades include Zen BIAB™, a muted cool neutral; Soft BIAB™, a neutral peachy beige; Kiss BIAB™, a blush pink; Grace BIAB™, a dusty rose; and Cloud BIAB™, a minky off-white.
The Shimmers in the collection include Whisper BIAB™, a luminous gold nude; Dewy BIAB™, a neutral golden shimmer; and Aura BIAB™, a radiant milky white.
The Gelbottle Inc: thegelbottle.com
Bright & beautiful
Be inspired by reader Andrea Zvara, Educator for The Manicure Company, who has created these gorgeous nails inspired by spring nail trends.
“I used gel to create almond shaped nails then painted them with shade Blondie by The Manicure Company, applied two different chrome Nail Shadow palettes and hand painted the flowers using White-out Gel liner,” explains Andrea (@nailsfromaz).
The Manicure Company: themanicurecompany.com
HONA unveils shades for ‘simple French’ manis
HONA has unveiled a new 10-piece gel polish range designed specifically for French manicures.
The HONA Simple French Collection comprises a curated mix of semi-sheer and opaque shades for creating ‘simple French’ designs. Formulations are hypoallergenic free from HEMA, HPMA and IBOA.
The collection includes Swoon, a translucent white speckled with iridescent glitter; Wisteria, a lilac glitter; Filter, a milky pink; French Kiss, a soft classic pink; Luxe, a light mauve; Bloom, a light peachy pink; Belle, a creamy beige; Cherie, a natural pink; Amour, a soft rosy pink; and Rosaline, a light pearlescent pink.
The HONA Simple French Collection is available as a set or shades may be purchased individually.
HONA: homeofnailart.com
Smudge-proof nails in 60-seconds
OPI has introduced the RapiDry range, an exclusive collection of 30 smudge-proof polish shades plus a 3-in-1 clear coat.
One coat of RapiDry is smudge-proof in 60 seconds and a second coat delivers wear for up to five days. Base coat and top coat are optional.
The RapiDry Clearly Fast 3-in-1 clear coat can be used as a base coat, clear lacquer or top coat, delivering a high shine, glossy finish. Alternatively, for an even faster dry, OPI’s RapiDry Quick-Dry Top Coat dries nails in 30 seconds and offers high-shine protection.
The OPI RapiDry formula is vegan and 9-free with the colour collection comprising brights, neutrals and classic shades in shimmer, glitter, pearl, metallic and crème finishes.
Commenting, Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador, says:
“The launch of RapiDry is a huge moment for OPI. Now, passionate DIYers can have the pro quality OPI is known for in a formula that’s ideal for those of us who want to change our look quickly and easily.
“With the new brush and formula, it just takes one coat of color [sic] for a beautiful manicure/pedicure.
After 60 seconds, you can get dressed, grab a snack, pull on your shoes, scroll through TikTok, head to class, and kiss those bed sheet nails goodbye.”
Redesigned products make enhancements easier
The GelBottle Inc. has expanded and redesigned its ProTip and QuickShape professional nail extension ranges to meet the growing demand for easy and efficient enhancements.
The ProTip range of pre-walled and etched full-cover tips has been remodelled for quicker and more seamless application for a flawless finish. New to the ProTip collection, the ProCut Tip Clipper has been designed specifically for precision trimming of the ProTip range ensuring quick, clean and consistent results.
For use with acry-gel, the QuickShape all-in-one extension solution features versatile upper forms for creating perfect apex nail extensions. Using these forms, you can effortlessly craft coffin, almond, stiletto or short square shapes with just one form, eliminating the need for manual sculpting. For those seeking additional control, QuickShape Clips (pictured) assist in easier application delivering extra stability during the shaping process.
The GelBottle Inc.: thegelbottle.com
PROMOTE YOUR COURSES
YYou did it! You’ve become an accredited trainer and your courses are ready to dazzle the hair and beauty world. You’re bursting with knowledge to share, but when it comes to promoting your classes, you might feel a little... stuck. How do you get the word out, reach your target audience and turn your expertise into thriving classes?
Luckily, social media is a fantastic (and often free!) way to showcase your courses, connect with your ideal students and build an engaged community. And don’t worry, I’ve got you covered with tips, platforms to focus on, and free tools to help you shine!
Content ideas to attract students
It’s time to put your content out there! Here are some content ideas to promote your courses and build trust:
1. Tutorials & Tips
Share short tutorials or quick beauty tips related to your expertise. If you’re teaching brow shaping, for example, post a “Top 3 Brow Shaping Tips” video to spark interest.
2. Testimonials & Success Stories
Showcase the success of past students with before-and-after shots or share their glowing testimonials in posts and stories. Social proof is powerful!
3. Behind-the-Scenes
Take your audience behind the scenes of your classes; share prep work, funny moments or live snippets. It humanizes your brand and builds trust.
4. Q&A Sessions
Host live Q&A sessions on Instagram or Facebook, answering potential students’ questions about your courses. It’s a great way to engage with your audience in real time.
5. Educational Content
Establish yourself as an expert by sharing educational content. Break down common industry myths, explain complicated techniques or discuss trends.
like a pro!
Alicia Humphreys provides AIT Accredited trainers tools to market your education.
Free social media tools to level up your game
Promotion doesn’t have to break the bank. Here are some free tools to make your life easier and your promotions more effective:
1. Canva
Design eye-catching graphics, course flyers, social media posts and even certificates with ease. Canva offers a ton of beauty and hairthemed templates, making it simple to create polished, on-brand visuals.
2. Metricool (My Personal Favourite)
Manage and schedule posts across multiple platforms, analyse your social media performance and keep track of audience engagement, all in one place. Scheduling posts in advance allows you to focus on teaching, knowing your social content is taken care of.
3. Later
Visually plan and schedule Instagram content, preview how your feed will look and even access analytics to see what’s working. The free version is a great start for beginners.
4. Buffer
Buffer is a user-friendly tool to schedule posts on multiple social platforms. The free plan lets you schedule a handful of posts per platform, enough to keep your courses visible without feeling overwhelmed.
5. Facebook Business Suite
A fantastic free tool for managing posts and messages across Facebook and Instagram. You can schedule posts, reply to comments and gain insights into your content’s performance all in one place.
Alicia Humphreys
Choose the right platforms
Alicia Humphreys
Setting up your social media profiles
Before diving into the world of reels, stories and posts, you need to make sure your social media profiles are optimised. Here’s a quick checklist to help you stand out:
Profile picture: Use a clear, professional image or logo that represents your brand.
Bio: Craft a concise, impactful bio. Include what you teach, your unique selling point (e.g., “Specialist in advanced balayage techniques”) and a call to action like “DM to Learn More” or a link to your course website.
Contact info: Make it easy for potential students to reach you by including your email, phone number or website link.
Engaging your audience without burning out
Creating content can feel like a full-time job, but it doesn’t have to be overwhelming. Here are some quick tips to keep things manageable:
• Batch your content creation: Dedicate a few hours each week to create and schedule posts.
• Use templates: Save time by creating reusable templates for common content types.
• Repurpose content: Turn a long video tutorial into bite-sized posts, reels or stories.
• Set engagement boundaries: Allocate specific times to reply to commentsand messages to avoid feeling overwhelmed.
Not every social media platform will be the perfect fit for promoting your courses. Here’s a quick rundown of some great platforms to consider and why:
Instagram
This is a go-to platform for all things visual and educational in the hair and beauty industry. Create engaging posts, stories, reels and carousels showcasing your skills, student success stories or behind-the-scenes content. Don’t forget to use relevant hashtags like #BeautyEducation, #HairTraining or #NailArtMasterclass to get discovered.
Facebook
With Facebook, you can create a business page dedicated to your courses, run events for upcoming workshops and even create a private group for trainees. Groups, in particular, create a sense of community and encourage interaction among members.
YouTube
If you’re ready to go all-in with video content, YouTube is a powerful way to establish authority. Share short tutorials, previews of what students will learn and testimonials from successful trainees. It’s a longer game but fantastic for building credibility and reach.
TikTok
Short-form video content is booming. Share quick tips, mini-tutorials or showcase fun, relatable snippets of life as a beauty educator. TikTok’s algorithm makes it possible to reach a large audience quickly, even with a brand-new account.
Don’t forget…
Social media is your stage, showcase your talent, connect with potential students and turn your passion for teaching into a thriving venture. With the right tools, creativity, and a sprinkle of consistency, you’ll have your courses fully booked in no time. Happy promoting!
Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract
new customers. pinkfoxsalonsocials.co.uk
1 2 3
Spring Your New Fling
Using gel polish, Emily Scott (@cherrytips_) revives the typical springtime nail trend of bright pastels and florals with this unique stamp-inspired design. Cassidy Bailey (@cxssbailey) explains how you can recreate these seasonal scene-stealers.
Step #1.
Prep the nails as usual and start with two coats of a bold, spring-inspired colour. Yellows, lilacs and pinks are perfect. Cure each layer of colour.
Step #2.
Using a white detail paint and a liner brush, paint a square shape in the middle of the nail and cure.
Step #3.
Using the same white detail paint and a dotting tool, add dots around the edge of the square. Keep them evenly spaced out to create a stamp-edge effect. Cure this layer in the lamp.
Step #4.
Now move onto working inside the white square. Use a liner brush to draw another slightly smaller square in the same background colour used earlier and cure.
Step #5.
In the centre, start with a thin line of green for the stem of the flower and add two leaves either side.
Step #6.
Pop a pink dot at the top of the stem and add a darker shade of green to the top of the leaves to create depth. Then cure.
Step #7.
Using a bright red gel and a liner brush, create delicate brushstroke petals around the pink dot.
Step #8.
Add white highlights to the leaves and the centre of the flower and fully cure. Finish with a glossy top
5
6
Could 2025 be the year that you
ShineScratch Star as a
Your chance to stand out at the nail industry awards
For over a decade, the Scratch Stars have celebrated excellence, innovation and creativity within the UK and Irish nail sectors; entry is now open for the 2025 awards.
“The Scratch Stars Awards is a prestigious annual event that recognises exceptional individuals, salons, educators and teams in the UK&I nail sector. Launched in 2012, it serves as a platform to recognise those who possess not just great nail skills, but customer care and a dedication to advancing the industry,” explains Helena Biggs, Managing Editor and Partnerships Director at Scratch magazine, who run the accolades annually.
In 2024, out of the 18 categories, eight of the winners were members of AIT’s sister brand, ABT, with Melanie Lewendon, winner of Educator of the Year, also being ABT Accredited.
Could 2025 be the year that you shine as a Scratch Star?
“Taking part in such a highly regarded competition, full of talented professionals, has pushed me beyond my comfort zone and allowed me to grow professionally and personally,” says Danielle Brindley, winner of Scratch Stars Mixed Media Artist of the Year and Polish & Paint Artist of the Year 2024. “The Scratch Stars Awards has offered opportunities I never dreamed possible, and I have made amazing friends along the way.”
Helena Biggs adds: “Finalists and winners are supported with industry opportunities and resources, and their profiles are raised: encouraging collaborations and attracting new clients.
“Beyond recognition, the event fosters community and inspires emerging talent. I encourage anyone who has been actively working in the UK & ROI nail industry for a minimum of 12 months to fill in a free entry form and show off their sparkle. Talent can’t be highlighted if entries aren’t submitted.”
For 2025 there are 18 categories that honour nail technicians, salons, educators and teams who demonstrate exceptional skill, forward-thinking and dedication to their craft. AIT’s sister brand ABT is delighted to be sponsoring two of these: Nail & Beauty Salon of the Year and Educator of the Year.
Entry is open but closes on 10th March, with the finalists announced on 18th April. Following this, in May finalists in eight of the categories will compete at the London College of Beauty Therapy and judging of the remaining 10 categories will begin. Entry is free of charge and you can choose up to two categories. Winners are recognized at the Scratch Stars Party, which takes place on 6th July at The Underglobe in London. Early bird tickets go on sale on 1st April, with AIT Members able to save an extra £10 off using the code ABTSTARS.
“The Scratch Stars Awards is the ultimate celebration of creativity, passion and the collective efforts that elevate the vibrant and dynamic UK&I nail sector, so fill in an entry form by 10th March,” concludes Helena.
Full details on the Scratch Stars and how to enter can be found at scratchmagazine.co.uk/scratchstars
The Scratch Stars 2025 categories include:
• Nail Stylist of the Year sponsored by OPI
• Gel Polish Stylist sponsored by The Gelbottle Inc
• Polish & Paint Artist sponsored by Andreia Professional
• Mixed Media Artist sponsored by HD Professional
• L&P Tech of the Year sponsored by Glitterbels
• Gel Tech of the Year sponsored by Light Elegance
• Natural Nail Specialist sponsored by Hara Professional
• Pedicurist of the Year sponsored by Footlogix
• Nail Salonof the Year sponsored by Vodex
• Nail & Beauty Salon sponsored by ABT Insurance
• Mobile Nailist of the Year
• Home Nail Salon of the Year sponsored by Gelish
• Social Media Star of the Year sponsored by Halo
• Educator of the Year sponsored by ABT Insurance
• Online Educator of the Year
• Nail Team of the Year
• The Shooting Star Award presented by Scratch Magazine
• Services to the Nail Industry Sponsored by Sweet Squared
me!
Secure your place early for this year’s Scratch Stars Party by scanning this exclusive QR Code and save £10 on your early bird tickets using the code ABTSTARS.
Spring
packs a Punch
Despite a contrast in inspiration, from the psychedelic 70’s to neutrals of the landscape, nail colour collections for spring 2025 make bold statements and celebrate nostalgia and sophistication. Colours range from neutral corals, pinks and almonds to organic greens, mauves and oranges in crème, pearl and shimmer finishes.
These incredibly wearable shades suit all clients, whether they want to make an intense statement or are looking for understated glamour. Update your colour collections now and stay ahead of the pack…
Artistic Nail Design’s Bloom Rush collection celebrates bold shades with subtle sophistication.
The collection of six new colours comprises soft understated tones alongside bold statement-making hues in crème and shimmer finishes. Colours include Plum Frenzy, a mauve crème; Kiwi Kick, a green crème; Electric Nectar, a coral crème; Bubblegum Blast, a pink crème; Blueberry Burst, a dark grey blue crème; and Hibiscus Heat, a fuchsia pearl.
The Bloom Rush collection is available in Artistic’s Colour Gloss and Colour Revolution formulas.
Sweet Squared Ltd: sweetsquared.com
OPI’m Dreaming is OPI’s new collection for spring ’25, featuring buildable shimmering sheer pastels in nail lacquer, GelColor gel polish, Infinite Shine nail polish and Power Perfection dip formulations.
Offering superior shine, the 12 nail lacquer and gel polish shades, formulated with Intelli-Gel Technology™ for three-weeks’ wear, are buildable sheers that enable you to create your clients’ dream manis.
The 12 Infinite Shine long lasting polishes are also buildable making each set of nails completely customisable, with each layer adding an extra coat of colour and shine.
The collection also includes six Powder Perfection dips offering a sheer coat of colour that lasts up to two weeks.
OPI: opi.com
Nail Alliance have gone ultra-colourful for their spring ’25 collection embracing whimsical tones pulled straight from everyday landscapes from sea to sky.
The Now & Zen collection comprises six new playful colours in crème, pearl and iridescent finishes. Colours include I’m All Cheers, a celosia orange crème; Can’t Burst My Bubble, a periwinkle blue crème; Perk Up Buttercup, a lemon lime crème; Hugs And Blisses, a bubble-gum pink pearl; Sipping on Serenity, a mauve crème; and Star Walking, an iridescent star glitter.
The Now & Zen colours are available in Morgan Taylor Nail Lacquer, Gelish Soak Off Gel Polish and Gelish Xpress Dip N Brush Powders.
Creative Academy: creativeacademy.ie
The spring ’25 collection in CND™ Shellac™
Gel Polish formulation features six shades that blend timeless elegance with modern sophistication. The Quiet Luxury collection is inspired by chiffon ruffles, draped silks and sumptuous glitters and metallics to create an opulent yet wearable collection.
Colours include Covetable, a pink glitter; Gold Hardware, a gold shimmer; Of The Moment, a sheer nude pink; Pearlwind, a white pearl shimmer; Silk Thread, a beige taupe with pink shimmer; and Sleeping Mask, an aqua blue shimmer.
Sweet Squared: sweetsquared.com
Andreia Professional’s shades of 200 and 220 perfectly capture the new neutral trend of skin toned nails that are refined and wearable, whilst shade 226 captures the Pantone Colour of the Year, Mocha Mousse, for an understated, chic manicure.
Creative Academy: creativeacademy.ie
Orly are stepping back in time for spring ’25 to celebrate the brand’s 50th anniversary.
The 1970’s collection of retro-inspired nail polishes pays homage to the decade when Orly was born, with six new nostalgic crèmes, glitters and metallics inspired by psychedelic tie-dye and glam disco icons.
The Orly 1970’s Collection includes Acid Trip, a fiery red orange glitter; Shaggin’ Wagon, an almond nude crème; Hunky Dory, a bold mango crème; Bohemian Child, a speckled semi-sheer white matte glitter; Bell Bottom Blues, a powder blue with green shimmer; and Night Fever, a dusty coral crème.
Salon Savers: savers.ie
Aveda’s new squalane scalp masque intensely hydrates
Aveda has introduced a new scalp treatment formulated with plant-based skincare-grade ingredients to treat the scalp’s lipid matrix and address scalp discomfort caused by dehydration.
Aveda Scalp Solutions Hydrating Scalp & Hair Masque features the brand’s Biotech Naturals Moisture Recharge Technology using vegan squalane, derived through biofermentation of responsibly sourced sugar cane, to replenish moisture in the skin.
Part of Aveda’s Scalp Solutions Collection, the masque can be combined into the brand’s Scalp Renewal Restorative Treatment, launched in Aveda partner salons worldwide. Delivering results in just one service, this facial-inspired treatment addresses key scalp concerns and is customised to target the specific needs of each scalp type.
Additionally, the masque can be used between appointments in place of conditioner.
Aveda: avedastore.ie
Nak reveal nourishing & protecting hair oil
Nak Hair has introduced Nourish Hair Oil to provide daily protection whilst detangling and smoothing dry or damaged hair.
In addition, this lightweight oil seals fragile ends and adds shine to dull strands without hold or adding residue.
The hair oil is a formulation of coconut oil enriched with natural Triglycerides and lauric acid, enhancing hair styling softness and cuticle shine. Sea buckthorn oil, a natural emollient, penetrates easily into the layers of dry or damaged hair to nourish.
To use, apply one to two pumps from the ends to mid-lengths on damp or dry hair smoothing in a downward direction. Used before heat styling, the oil can protect against heat damage and ease frizz.
Xpert Professional: xpertprofessional.ie
Finish hair with pliable hold
What’s New in Hair
Alfaparf Milano introduces Style&Care line
Alfaparf Milano Professional has expanded its Semi di Lino line with the addition of Style&Care styling products.
Created to enhance hair’s radiance, each product in the Style&Care range features Urban Defence Pro, an anti-pollution shield for total protection; Shine Fix Complex for 24 hours of brightening power; Color Fix Complex, a UV filter and antioxidant to prolong colour; and Climate-Proof, a protective barrier that keeps hair hydrated as humidity and temperature change.
In addition, Style Guard, derived from the Polyporus umbellatus mushroom, hyaluronic acid and fructose, forms a protective barrier around the hair fibre, shielding keratin from heat damage and frizzcausing humidity to make styling easier.
R+Co have introduced Halfpipe Dry Wax Finishing Spray, created to provide instant volume whilst protecting styles against humidity.
This ultra-fine mist imparts separation and movement, lifting and volumising hair to effortlessly build style. Its flexible hold finish ensures that hair is still pliable and enables restyling throughout the day.
Formulated free of parabens and sulphates, use the spray to create instant volume, texture and definition on dry, styled hair.
Xpert Professional: xpertprofessional.ie
The comprehensive Semi di Lino Style&Care line includes Thermal Protector, Detangling Primer, Blow Dry Cream, Amplifying Mousse, Flexible Mousse, Texturizing Dry Shampoo, Texturizing Balm, Glossy Pomade and Original Hairspray.
Alfaparf Milano Professional: alfaparfmilanopro.com/gb-en
TURN UP THE VOLUME
Using extensions to address hair thinning and loss
WWhether it’s for boosting volume or adding length, hair extensions continue to offer stylists an answer for clients seeking a longer term solution or temporary boost. Continual development in manufacturing and application has led to options that are less damaging to the natural hair and scalp and which offer more than just length, but also volumising solutions to clients experiencing hair loss.
Hair can thin for a variety of reasons, some of which are age or health related. “While it’s normal to lose 50–100 strands of hair daily, factors like genetics, stress, illness, hormones and diet can exacerbate thinning hair,” explains Lauren Pope, founder of Hair Rehab London, who recently shared her personal hair loss journey during pregnancy and how a combination of haircare products and extensions helped her regain confidence during regrowth.
Hair extensions can deliver instant volume, whether they’re applied as a full head or used to fill out thinning areas. By undertaking professional training and following each brand’s application protocol, you can support clients experiencing hair thinning without damaging hair when at its most delicate.
Remember, choosing an ABT Accredited training provider will mean you can add your new hair extension services to your membership and insurance easily.
Take a look at some hair extension options for your salon...
Remi Cachet has introduced the Wonderpiece, a temporary Half Weft clip-in hair extension designed to offer the ultimate in volume, length and seamless blending.
Created from high quality human hair, the design mimics natural hair growth patterns at the weft top whilst seamlessly integrating with the wearer’s natural hair colour for an undetectable finish.
The Wonderpiece is available in 16”, 20” and 24” lengths in an array of 37 shades.
Additional Lengths: additionallengths.co.uk
Hair Rehab’s Invisible Tape Extensions offer discreet, damage-free volume while mimicking natural hair at the scalp. This is achieved by injecting the hair into the tape weft. These extensions can be used for full-head application or for adding volume to finer hair around more visible areas of the hairline. Available in 14”, 18” and 22” lengths and in 22 shades of cuticle Remy hair, Invisible Tape Extensions offer 6-12 months’ lifespan with correct maintenance.
For a temporary transformation of finer hair, Hair Rehab London’s flagship 18” Clip-In Extensions are lightweight and natural-looking. In a choice of 17 shades, these clip-in extensions are made from 100% high-grade Remy human hair.
Hair Rehab London: hairrehablondon.com
Easi-iTips Professional Hair Extensions from Easilocks are available in 14”, 18” and 22” lengths in more than 50 different shades.
Made from double drawn human hair (0.8g per strand), they are natural-looking and reusable. Each pack contains 20 strands and Easilocks suggest that an average full head requires 100 strands, depending on the length and thickness clients want to achieve.
They are applied using the brand’s iTips application method that requires no heat or glue therefore reducing any damage caused to natural hair.
For longest lasting results, Easilocks recommend using their homecare products and avoiding applying oils or conditioners at the roots.
Easilocks: easilocks.com
Cascata hair extensions are manufactured from 100% human hair to deliver clients full, free-flowing and voluminous hair. Lightweight and discreet, these clip-in extensions are designed to sit flush against the scalp without bulkiness and can be styled, heated and washed.
The Cascata collection comprises Full Volume Sets in addition to Side Fillers that can be applied where hair needs it most. Available in a choice of 19 bespoke colours curated by expert colourists, the Full Volume Set features seven pieces in 14” and 20” lengths whilst the Side Fillers comprise four pieces in 12”, 14” and 18” lengths.
The brand was launched by Irish bridal hairstylist Emma King, who used her 18 years’ experience to create a clip-in hair extension range to give her clients’ hair fullness without beads, bonds or tapes.
Cascata: cascatahair.ie
Beauty Works’ new Invisitip® Nanobond® features a unique colour-coded camouflage tip for a seamless blend with natural hair. It has an ultra-secure bond, twice as strong as conventional extension methods, remaining intact for up to 12 weeks while allowing for multiple salon reapplications over nine months.
Applied using a tiny nano ring with no heat or adhesives, the extensions are made from ethicallysourced 100% Remy Cuticle-Retained Hair and come in 53 custom shades and five lengths from 16” to 24”.
Beauty Works: beautyworks.com
Pure Style
Mike Taylor, Denman Ambassador, has created the Pure Men Collection in collaboration with Denman Professional, celebrating texture and shape whilst embracing diversity in styling techniques.
Hair: Mike Taylor Education @miketayloreducation
Photography: Liam Oakes
Stylist: Emily Taylor
Products: The Jack Dean by Denman range @denmanpro
Images: FPA (Five Point Alliance) @fivepointalliance
EMERGING CREATIVITY
Emma Dixon’s Emergence Collection is described as a visual expression of her evolution as an artist, embracing a rich blend of emotions including excitement, fear, vulnerability, spirituality and wonder. Channelling shape and colour, the collection celebrates Emma’s capacity to let go and create!
Photography:
Make-up: Sacha
Products: Denman Professional @denmanpro
Images: FPA (Five Point Alliance) @fivepointalliance
Credits
Hair: Emma Dixon @emmadixonhair
Desmond Murray
Jones
Professional Salon skincare from Switzerland
No minimum order levels • Only sold through salons
Professional Salon Skincare from Switzerland
Feed the skin’s own microbiome
• Only sold through salons
Strengthen and protect the skin barrier
• Feed the skin’s own microbiome
• Strengthen and protect the barrier
Treats ageing, congestion and sensitivity
• Treat ageing, congestion and sensitivity
• Other facials available
• Let us design a bespoke package for you and your clients
