Beauty & Hairdressing Magazine Issue 16 August / September 2024
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are In Touch
We are ‘In Touch’ with you through, Beautyandhairdressing.co.uk ABT’s unique membership website that delivers up to date Beauty, Hairdressing, Industry and Lifestyle news. With our designated member area offering tailored benefits, discount and unique content. We are keeping you up to date with ABT’s stance on industry topics as they happen such as, patch testing. The Importance of Consultation Cards, Salon Safety, plus much more with step by step guides to the latest nail trends and products that are available for the season, as well as expert advice if you are looking to diversify your treatment menu.
Our office is open Monday to Friday, 9am – 5pm and we look forward to helping you.
Accreditation
ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.
Personalised Membership Portal
Your very own personalised membership portal where you can climb from blue to beyond and earn points and rewards along the way. A safe place where you can check your insurance details and documentation and it is here you can utilise our ‘Find the Nearest’ marketing tools as well.
ABT Stars Shine at Annual Nail Awards
See who was triumphant at this year’s Scratch Stars Awards.
Marks the Spot
Salon treatments and homecare to address hyperpigmentation.
All About the Curl
Finding the right products to enhance natural waves, curls, coils and texture.
Drilling Down’
With the correct education and proper use, you don’t need to be scared of using an E-File.
Marie-Louise Coster on the importance of following a
Hair Trends for This Season
Stylists and hair experts share the most requested styles for late summer.
Approaching
Autumn; Are You on Track?
Katie Godfrey encourages you to review your business goals and make them achievable.
The Benefits of Blogging
Alicia Humphreys on why you should be creating blogs for your hair or beauty business.
Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk
Publisher Dave Horton dave@abtinsurance.co.uk
Editorial Melissa Dennis melissa@abtinsurance.co.uk
ABT Membership & Insurance www.abtinsurance.co.uk info@abtinsurance.co.uk Facebook.com/ AssociatedBeautyInsurance Instagram.com/abtinsurance Twitter.com/abt_insurance Follow us at
Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS
Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.
Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.
From the Editor
Although summer seems to have arrived later for us this year, I do hope you’ve been able to make the most of warmer weather, longer days and brighter skies with some time for yourself during this very busy summer season in the salon.
It’s easy to put taking care of yourself to the bottom of the list when you’re juggling all that a busy career in beauty or hair brings. However to be able to offer your clients your very best, you need to be operating at the top of your game. And that not only applies to physical and mental health, but also when it comes to your knowledge and skills.
In the fast paced world of beauty and hairdressing, new treatments, techniques, products and brands emerge throughout the year. What you were offering your clients at the start of this year may not be what they’re looking for in 2025.
The approach to a new academic year is the perfect time to turn your thoughts towards education and upskilling before the busy Christmas period. There are now thousands of beauty and hair courses that are ABT Accredited, a number that is rising by the week covering everything from essential treatments through to more advanced procedures.
ABT Accredited Training Providers are located as far north as Oban in the Scottish Highlands to Plymouth in the South West of England, and in the West from County Tyrone in Northern Ireland to Norwich in the East. Plus, many of these courses are also available to be delivered in your salon as well as digitally, so you can learn at home at your own pace.
By choosing ABT Accredited training you can be confident that the course content has been assessed and approved as meeting strict criteria required for you to be covered by ABT insurance. Plus, every accredited training provider will offer you an exclusive discount code inviting you to make savings when renewing your cover or join ABT for the first time.
The full list of training providers that offer ABT Accredited courses is available on the ABT website (abtinsurance.co.uk), which you can search by course, location or training provider to find one that’s just right for you.
Best wishes,
Melissa Dennis Editor
ABT Accreditation
ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.
ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.
A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.
ABT Members’ News
Nail educator develops innovative training app
Kelly Ashby, founder of the ABT Accredited Kelly Ashby Academy, has developed and launched a new Nail Training App, available now in Apple and GooglePlay, to deliver an innovative way to learn.
The app has been designed for beginners wanting to learn nails from scratch, those who may wish to change careers such as parents returning to work, qualified nail techs who want to refresh their skills, and as an aide for salon owners for in-house training.
Created to offer flexibility in learning, the app supports education in Gel Polish, Builder Gel, Full Cover Tips, Nail Art and E-Files. The package contains comprehensive written work and high-quality educational videos. In addition, the app also gives you access to the Nail Queens supportive community along with coaching and feedback calls.
The Nail Training App can be accessed through your laptop/desktop, tablet or smartphone.
Kelly Ashby Academy: kelly-ashby-nail-training.passion.io
ABT delighted to support the industry
ABT have been enjoying a busy summer attending events and planning for the autumn season.
In June we attended the first Professional Beauty & Hair Glasgow event, with ABT exhibiting at a Scottish trade show for the first time in seven years. It gave us a great opportunity to meet existing ABT members as well as introduce insurance benefits to new members and accredited training providers.
Also in June, ABT dropped in to the Kimpton Clock Tower in Manchester to offer our support to accredited company Glitterbels at their DreamFest event which saw the release of their new Dream Cure Lamp. If you would like to find out how we could support your next event and are ABT Accredited with us, then please do get In touch at amelia@abtinsurance.co.uk.
Where we’ll be next…
ABT has secured Free VIP tickets to the industry’s greatest shows for ABT Members. Use our ticket links below to register for each show.
Professional Beauty North returns to Manchester on 29th and 30th September and ABT will be on stand B50, where you’ll be able to collect your free copy of Beauty & Hairdressing’s October/November issue. Plus, get your hands on key discounts on your insurance and membership, goodies and more! Make sure you register for your free tickets using this exclusive ABT link.
After Manchester, we will be heading south to the Capital to give you one last chance this year to make fabulous saving on crucial business necessities like insurance. Meet the team face to face at Salon Beauty, which takes place at Excel London on 13th and 14th October. Spanning two entire halls, this exhibition will see a huge presence of beauty and hair brands influencing your 2025 salon plans. Tickets will be available soon – look out for your VIP ticket link on ABT’s social media (@abtinsurance).
Pilot scheme launches to support veterans
Chris Duquemin CST, founder of New Vision Therapy, is collaborating with the University of Central Lancashire for a pilot study for veterans experiencing chronic posttraumatic stress.
A number of workshops run by the New Vision Therapy Centre are ABT Accredited.
The "The Resilient Mind And Body" programme aims to give veterans new career opportunities by training in NVT and therefore be able to offer therapeutic treatments to fellow veterans. Students undertake an intensive Anatomy & Physiology education followed by training in NVT.
Chris Duquemin CST (pictured) outlines what New Vision Therapy is, saying:
“We have found a series of simple, safe, hands-on protocols to deactivate the chronic "fight or flight" state that many people sadly find themselves stuck in these days. Not just for veterans but for many of us! Anyone with long term stress, anxiety, ADHD, depression, and many medically undiagnosable conditions like physical pain and headaches or migraines. Usually the root cause is an underlying imbalance with the central nervous system. The brain and spinal cord! That is where we come in.”
He adds:
“Once deactivated, the body is then in a position to heal and fix itself. With NVT we just clear the roadblocks that were preventing that self-healing from taking place… Our goal through the NVT Institute is to teach as many therapists and non-therapists as we can these techniques so we can help as many people as possible.”
New Vision Therapy: newvisiontherapy.co.uk
ABT celebrates all things nails with Scratch Stars Awards
Amelia Black, ABT’s Head of Brand and Marketing, and Ella Figgitt, Marketing Coordinator, were delighted to be invited to be part of the judging panel for this year’s Scratch Stars Awards, which recognises the best in creative and business talent in the UK and Irish nail sectors.
The team were also on hand at the Scratch Stars Party in July to present awards in the Nail and Beauty Salon of the Year and Educator of the Year categories, for which ABT acted as sponsors.
“The Scratch Star Awards is a prestigious night for the nail industry, enabling us to come together to celebrate industry winners with their peers, brand owners and sponsors. It was an honour for ABT to continue our partnership with Scratch as sponsors and we were thrilled to see so many ABT Members and Accredited Companies triumphant on the night,” comments Amelia Black.
Check
Free 20-minute Business Opportunity Review
ABT Members are invited to benefit from a free of charge Business Opportunity Review with beauty equipment supplier, The Smart Group.
Carried out on Zoom, this business health check may be helpful if your beauty business is experiencing static revenue and struggling to improve it. Undertaking this review will help you to establish where your business is and reveal what profit you could start making with the introduction of an energy based device. What’s more, you’ll also be in with the chance to win Afternoon Tea at The Ritz or dinner at the Gherkin experiences!
Book your free Business Opportunity Review at www.the-smartgroup.co.uk/opportunityreview
Susan Gerrard Beauty Academy achieves ABT Accreditation
ABT are delighted to welcome Gerrard International and the Susan Gerrard Beauty Academy as an ABT Accredited Training Provider of face-to-face and digital courses.
This means that ABT Members can undertake an accredited course with the Academy and upon successful completion, easily add their new skill to their ABT Membership and Insurance.
The Susan Gerrard Beauty Academy is also now able to offer students a discount off the price of ABT Membership and Insurance.
Courses that are ABT Accredited cover facials, dermaplaning, microneedling, peels, body treatments, make-up application, brows, spraytanning, manicure, pedicure and gel polish amongst others, from key brands including Jessica, BeautyLab, Mii Cosmetics and Zenspa.
Susan Gerrard Beauty Academy: gerrardinternational.com/courses
ABT Members save on online gift voucher services
We are delighted to have partnered with online gift voucher brand Vouchable to offer ABT Members the opportunity to introduce or improve your business’ gift voucher service.
Perfect to introduce in the busy run up to Christmas, Vouchable delivers a comprehensive gift voucher management service at a cost-effective price.
The service enables clients to purchase gift vouchers for services at your salon, barbershop or spa online. 24 hours a day, seven days a week.
Your clients can have their gift vouchers delivered by email as an e-voucher or as a physical voucher in the post, with a personalised message for the recipient.
Using Stripe to securely process online payments, Vouchable pays all voucher revenue directly into your business’ bank account meaning that your and your clients’ payments are safe.
Discounts on Vouchable’s monthly pricing is available for ABT Members.
Protect your equipment, contents & stock with ABT’s All Risks Insurance
As a beauty or hair professional, have you considered All Risks Insurance to protect your business equipment, contents and stock up to maximum of £5,000?
This new optional addition is now available when you join ABT or renew your existing insurance policy. If you have an existing insurance policy with ABT but are not ready to renew, you can also add |All Risks Insurance mid-way through your policy.
Business Equipment All Risks Insurance from ABT covers property used solely in connection with your business, belonging to you or for which you are legally responsible. This property could include therapy equipment, office equipment, tablet devices, computers and ancillary equipment, electronic equipment, photographic equipment and stock.
Sum insured options are £1,500, £3,000 or £5,000. Please visit the website for full cover details, policy excess and exclusions.
The Smart Group
Leading the way in Aesthetic Beauty solutions
The Smart Group has established itself as one of the UK’s leading suppliers of energy-based systems to the Aesthetic Beauty sector. With an impressive 33 years in the industry, both as salon operators and distributors, the company has a proven track record of driving clinical and commercial success for its clients and partners.
Understanding the ever-evolving demands of consumers, The Smart Group is dedicated to supporting today’s professionals in delivering excellent results and exceptional client care. Their expertise in direct sourcing enables them to control all aspects of manufacturing, resulting in a range of innovative platforms that meet the highest international and UK regulatory standards.
Additionally, The Smart Group offers a dedicated education and ABT accredited in-salon training program, supported by a UK-based service team that provides fast and efficient servicing capabilities. This comprehensive approach ensures that clients receive the best possible support and training to excel in their field.
As market leaders, The Smart Group is recognised as the UK’s number one laser hair removal expert, with over 600 salons utilising their solutions for unwanted hair. Their best-selling Smart Diode range has delivered over 710,000 superfast and virtually pain-free laser hair treatments since 2020, solidifying their reputation for
the best tools to meet their clients’ needs.
In summary, The Smart Group’s commitment to innovation, quality, and customer support has cemented their position as a leader in the Aesthetic Beauty industry. Their extensive range of products and services, combined with their dedication to education and service, make them a trusted partner for professionals seeking to deliver excellence in their practice.
ABT members offer: Receive a 20-minute no obligation, FREE Business Opportunity Review
Have you got a static revenue and are struggling to improve it? Are your clients going to cheaper competitors or are effected by the economy changes? This no obligation 20-minute Business Review on Zoom will help you overcome these issues, establish where your business is and reveal what profit you could start making immediately with the introduction of an energy-based device.
With this quick review we will:
• Establish your salon’s market position
• Identify your key performance indicators
Beyond laser hair removal, The Smart Group offers a variety of popular platforms, including RF microneedling with the Smart SkinXcell, skin
Smart-Hydrogen, and needle-free mesotherapy with the Smart Meso system. These advanced technologies provide comprehensive solutions for a wide range of face and body indications, ensuring that professionals have access to
• Define the key consumer groups and spending habits
• Present the consumer demands
• Share the in trend treatments
• Provide a profit-loss business planner
• Present a real case study of how a Smart device can benefit the business clinically and commercially
WIN an Afternoon Tea x 2 at The Ritz, a dinnerx 2 at the Gherkin and more… when you book your Business Review at www.the-smartgroup.co.uk/ opportunityreview or scan the code
ABT Stars Shine at Annual Nail Awards
AABT members were triumphant at this year’s Scratch Stars Awards, presented in July at the Scratch Stars Party at The Underglobe in London.
After supporting the awards through the judging process, the ABT team were present as sponsors of two of the awards - Nail & Beauty Salon of the Year won by Nailspa in Huddersfield and Educator of the Year presented to Melanie Lewendon.
Catriona Leith One Stroke Artist of the Year and Gel Tech of the Year.
Lucy Price-Marshall Natural Nail Specialist of the Year.
Belinda Price and the Nailspa team Nail and Beauty Salon of the Year.
Jiak Hing Gel Polish Stylist of the Year.
Kamila Borowiec Social Media Star of the Year.
Hazel Dixon winner of The Nail Business Mentor of the Year Award.
Melanie Lewendon Educator of the Year.
Glitterbels Nail Team of the Year
Kayley Cairns Nail Stylist of the Year.
Winners of the Scratch Stars Awards 2024 are:
Natural Nail Specialist of the Year Sponsored by Hara Professional: Lucy Price-Marshall
Polish & Paint Artist of the Year Sponsored by Morgan Taylor Nail Lacquer: Danielle Brindley
One Stroke Artist of the Year Sponsored by HD Professional Nail Systems: Catriona Leith
L&P Tech of the Year Sponsored by Glitterbels: Kirsty McDonough
Gel Polish Stylist of the Year Sponsored by The GelBottle Inc: Jiak Hing
Gel Tech of the Year Sponsored by Light Elegance UK: Catriona Leith
Mixed Media Artist of the Year Sponsored by Bexy Glow: Danielle Brindley
Nail Stylist of the Year Sponsored by OPI: Kayley Cairns
Social Media Star of the Year Sponsored by Halo PoliBuild: Kamila Borowiec
Mobile Nailist of the Year Sponsored by Vodex: Stela Angelova
Home Nail Salon of the Year Sponsored by Gelish: Paintbrush Nails
Nail & Beauty Salon of the Year Sponsored by ABT Insurance: Nailspa
Nail Salon of the Year Sponsored by The Manicure Company: Niche Nails & Beauty
Nail Team of the Year Sponsored by The London College of Beauty Therapy: Glitterbels Education Team
Educator of the Year Sponsored by ABT Insurance: Melanie Lewendon
The Nail Business Mentor of the Year Award Sponsored by Andreia Professional: Hazel Dixon
The Shooting Star Award presented by Scratch magazine: Dani Bailey
The Services to the Nail Industry Award Sponsored by Sweet Squared: Kirsty Meakin
Industry News
Glitterbels reveal new nail lamp at DreamFest event
Glitterbels celebrated the launch of their latest product, the Glitterbels DreamCure Lamp, recently at their DreamFest event held at the Kimpton Clocktower hotel in Manchester.
Hosted by Glitterbels founders Annabel and Elliott Maginnis (pictured right), the event attracted attendees including Glitterbels nail techs, plus Geordie Shore alumni Charlotte Crosby, Chloe Ferry and Sophie Kasaei.
ABT was delighted to support the event, with the team on hand to answer professional nail insurance questions and renew existing members’ policies.Glitterbels nail courses are ABT Accredited.
The Glitterbels DreamCure Lamp has been two years in the making and is the first of many electrical tools to be released by the professional nail brand. Combining style and functionality, the lamp features a sensor, low heat mode, air-cooling technology and a spacious design.
Glitterbels: glitterbels.com
Skincare & aromatherapy pioneer honoured with Damehood
Congratulations to beauty trailblazer Eve Taylor who has been appointed as a Dame Commander of the Order of the British Empire (DBE) in the King’s Birthday Honours List for Exceptional Contributions to business.
Dame Eve Taylor pioneered skincare in the UK advancing the art of aromatherapy and aromatic products. She established Eve Taylor London in 1968, recently celebrating 60 years in the industry. Her innovative formulations and dedication to education have set industry standards and helped to inspire professionals worldwide.
At the age of 92, Dame Eve still works full time supporting therapists on a daily basis.
Commenting on this honour, Dame Eve Taylor (pictured left) says:
“I am deeply honoured and humbled to receive this recognition. My journey has been driven by a passion for empowering others through beauty and wellbeing. This accolade is not just a personal achievement but a testament to the incredible team at Eve Taylor London and our unwavering commitment to excellence.”
Prior to this recognition, Eve Taylor was awarded an Order of the British Empire (OBE) Medal for her contribution to aromatherapy from Queen Elizabeth II in 2008.
Eve Taylor London: eve-taylor.com
WIN an Afternoon Tea x 2 at The Ritz, a dinner x 2 at the Gherkin and more…when you book your Business Review at www.the-smartgroup.co.uk/ opportunityreview or scan the code
Pedal with Purpose for the Hair & Beauty Charity
The Hair & Beauty Charity has announced a new one-day cycling fundraising challenge taking place in two locations on Sunday
Open to cyclists of all levels, the Pedal with Purpose Northern Route, which covers the Peak District, will be led by Paul Brooks of Alan Howard, whilst the Southern Route through Tunbridge Wells in Kent is hosted by Toby Dicker of The Chapel hairdressing group and Philip Sharp of Salon Vision.
The Pedal with Purpose entry fee is £25, which is contributable towards a minimum fundraising pledge for the Hair & Beauty Charity of £100.
Pedal with Purpose is the charity’s latest fundraising initiative following their successful Golf Day, held in partnership with the Hair & Beauty Suppliers Association (HBSA) at Hellidon Lakes Golf Resort in Northamptonshire. The event raised over £6,800 and was supported by sponsors Kao Salon Division, Sienna X, Schwarzkopf Professional, Wella Professionals, Vish, Rainbow Room International, AJC93, Essence PR, The Gallery, Salonology, Gerrards International, Olivia Garden, Procare and Phillip Rogers (H&BC Chairman).
To take part in the Pedal with Purpose event, register online at www.hairandbeautycharity.org/shop/p/ one-day-uk-bike-ride
Kevin.Murphy raises £15k for youth breast cancer charity
Hair brand Kevin.Murphy continues to support the CoppaFeel! breast cancer charity with team members and salons recently completing the demanding Yorkshire Three Peaks Challenge to fundraise.
The Yorkshire Three Peaks Challenge covers a strenuous 24-mile circular route, with a total elevation gain of 5,000 feet. Thirty-three Kevin. Murphy team members took part raising £15,000, bringing the company’s total contribution to CoppaFeel! to over £100,000 since 2016.
CoppaFeel! is the UK’s only youth focused breast cancer awareness charity. It aims to educate 1824 year olds on the signs and symptoms of breast cancer encouraging them to check their chests regularly and feel empowered to contact their GP for early diagnosis.
Kevin.Murphy is distributed in the UK through Sweet Squared Ltd.
Salon software company Phorest has announced its next Salon Owners Summit will take place on 26th and 27th January 2025 at the Dublin Royal Convention Centre, Ireland.
This is the eighth outing for the business-focussed event, which promises a diverse international lineup of speakers. Main keynote speaker for the Summit has been announced as Peigin Crowley (pictured below), founder of Ground Wellbeing, who will share her innovative approach to wellbeing that fosters transformative experiences and intuitive self-care to address anxiety, insomnia and burnout.
Previous Salon Owners Summits have attracted hundreds of delegates from the UK, Ireland, US, Canada, Finland, Germany and the Netherlands.
Salon Owners Summit: salonownersummit.com
Margaret Dabbs London opens on Kings Road
A new Margaret Dabbs London clinic has opened on the corner of King’s Road in Chelsea, bringing the number of sites in the group to 14 internationally, with seven located in the capital.
Performed by qualified podiatrists, the clinic offers signature results-driven Medical Pedicures with Gait Analysis, plus 3D Foot Scanning to offer clients further insight into their foot health.
In addition to treatment rooms, the new clinic features a large open-plan retail space.
Commenting on the launch of her latest clinic, Margaret Dabbs OBE, Founder and CEO of the Margaret Dabbs London brand, says:
“We are thrilled to be able to bring Margaret Dabbs London to the vibrant community of King’s Road. Our mission is to provide our valued clients with exceptional treatments that fuse medical excellence with the best beauty formulae. We aim to promote overall wellbeing through luxurious treatments created by specialists.
“King’s Road embodies a unique blend of elegance, style and sophistication, making it the perfect location to introduce our premium services for both men and women.”
Margaret Dabbs London: margaretdabbs.co.uk
Beauty advocate named in Honours List
Beauty industry lobbyist Victoria Brownlie has been awarded an MBE in the King’s Birthday Honours List for services to the beauty and personal care industry.
During her career, Victoria Brownlie is credited with advocating on behalf of female owned businesses and challenging misconceptions of the beauty industry. Previously Director of Policy and Public Affairs at the National Hair & Beauty Federation (NHFB), Victoria has held the role of Chief of Policy & Sustainability at the British Beauty Council since 2021.
She was instrumental in securing £500m of Treasury support in the wake of Covid-19 through the Personal Care Emergency Fund, helping to prevent thousands of job losses. The Council also credit her with securing an earlier reopening of the industry post-lockdown, launching the Sustainable Beauty Coalition and securing the under-18s ban on injectable treatments.
Commenting Victoria Brownlie (pictured below) says:
“It’s an absolute honour to receive such recognition for a role I love and take so much pride in. Much of my life has been spent fighting for the underdog, those often dismissed out of turn, and the industry I represent now is no exception. This award gives much needed recognition for the beauty and personal care sector as a formidable and relevant industry with a lot to say for itself.”
British Beauty Council: britishbeautycouncil.com
Salon Manager launches mobile functionality
Salon software platform, Salon Manager, is now accessible on smartphones in addition to tablets, laptops and desktops.
All online booking features are included in the mobile upgrade, such as 24/7 availability, automated reminders, client record data and reporting and analytics. Mobile users can also access stock management features to assist with forecasting and avoid stock shortages and over purchasing.
Rikki Tronson, Salon Manager’s Chief Revenue Officer, comments:
“At Salon Manager we always strive to grow and meet the ever-changing needs of salon businesses and develop applications and features that will successfully impact their daily operations. Advancing our software to now be mobile friendly will allow us to elevate the client experience even further for our salons, whilst standing out from the crowd from competitor software brands who do not have mobile accessibility.”
Salon Manager: salonmanageronline.co.uk
Lash care brand builds
on
success with retail growth
UKLASH has reported a 55% year-over -year (2020-24) growth alongside a major retail expansion.
Launched in 2019, the UKLASH product portfolio has also expanded from a single product, UKLASH Eyelash Serum, to include lash and brow growth products and accessories and the sub-brand UKHAIR. Their Hair Growth Serum was relaunched earlier this year, and July saw the introduction of lip-enhancing product line, UKLIPS.
The brand continues its retail partnership with e-commerce platforms Beauty Bay, Sephora and QVC, whilst this summer has seen UKLASH products introduced to Selfridges, H Beauty, Fenwick and Sephora stores.
Commenting on the company’s growth, Nima Pourian, UKLASH Founder, says:
“We are strategically leveraging selected retail partnerships to drive growth and connect with a broader customer base. Consumer preferences have shifted back towards brick-andmortar stores, marked by increased foot traffic and a renewed enthusiasm for in-person shopping experiences post-COVID…
“It’s incredibly rewarding to see our niche brand successfully appeal to both mass and premium retailers, underscoring the strength and appeal of UKLASH.”
UKLASH: uklash.com
Alan Howard & Salon System hold educational update day
Salon System hosted a day of training recently in collaboration with hair and beauty wholesaler Alan Howard aimed at bringing store managers up to date with product developments.
Alan Howard has 25 stores nationwide exclusively for professionals offering Salon System’s range of brands and products.
Led by Salon System educators Ruth Atkins and Lisa Stone, the training event took place at Alan Howard’s HQ in Stockport and Stoke-on-Trent store. It provided a platform for Alan Howard store managers to enhance their product knowledge and hands-on skills in the brand’s lash systems and Just Wax products.
Following an in-depth presentation on Salon System’s lash direction launch, new products and packaging, Ruth Atkins and Lisa Stone demonstrated strip lash application and the new Just Wax Mojito scented wax.
Attendees went home with a goody bag of Salon System lash and wax products, a mobile phone ring light, a branded coffee cup and a cupcake.
Salon System: salonsystem.com
Alan Howard: alanhoward.co.uk
He-Shi marks 20 years of sunless tan
success
Sunless tan brand He-Shi is celebrating its 20th anniversary this summer.
Originating in Belfast and formulated for fairer and sensitive skin types, He-Shi’s first product was Original Express Liquid Tan which is still a best-seller today.
The brand was founded by former salon owners and Mother-Daughter team Hilary McMurray and Shelley Martin, from where the brand name originated, and has been honoured with 33 awards including those from Cosmopolitan, RSVP, Hi Style and Amazon Marketplace.
He-Shi formulations feature 90% naturally derived ingredients and 100% natural DHA with an instant guide colour and a signature scent of White Nectarine and Pear. Once developed, tans last for 7-10 days with a natural fade.
He-Shi: he-shi.eu
Déesse PRO attracts collaborations at Las Vegas event
Skincare tech innovator Déesse PRO recently showcased its latest development in LED lightbased treatments to doctors, dermatologists and surgeons at the Cosmetic Surgery Conference held in Las Vegas.
The Déesse PRO EOS-X is the strongest professional-grade, FDA and medically cleared LED mask on the market. Used on the face and decollete, this hardshell mask utilises multi-level biostimulation through five clinically proven wavelengths to treat acne, pigmentation, rosacea and ageing skin.
Subsequent to their attendance at the conference, Dèesse PRO received invitations to collaborate with dermatologists at their research facilities, presenting an opportunity to secure evidencebased studies from respected medical doctors. Déesse PRO is owned and distributed in the UK and Ireland by Harpar Grace International.
Harpar Grace International: harpargrace.com
Salons Direct collaborates with The GelBottle Inc.
Salons Direct has partnered with The GelBottle Inc. to introduce the nail brand’s range of professional products to its extensive portfolio. The supplier is already an existing stockist of TGB’s Peacci consumer nail line.
Salons Direct will now offer BIAB™, HEMA-free BIAB, over 500 colours of TGB Gel Polish and TGB Spa manicure and pedicure products along with tools and accessories.
To celebrate the collaboration, Salons Direct created CGI footage depicting a giant TGB bottle landing at their headquarters in Liverpool.
Danielle Jones, Managing Director at Salons Direct, says:
“We are so excited to be stocking The GelBottle Inc, making their products even more accessible to nail professionals across the UK. TGB’s commitment to quality and value aligns perfectly with our mission to supply professionals with the industry’s most-loved brands.”
Salons Direct stocks over 15,000 products available online, for next day delivery and via ‘click and collect’ from over 6,000 stores nationwide.
Salons Direct: salonsdirect.com
The GelBottle Inc.: thegelbottle.com
Oscar nominee joins Sebastian Professional
Frederic Aspiras has been named Global Creative & Culture Director by haircare brand Sebastian Professional.
With over 20 years’ experience and boasting an Oscar nomination for the film House of Gucci, Frederic Aspiras is renowned for his visionary approach to hair and beauty including creating Lada Gaga’s iconic looks.
Founded by LA stylists John Sebastian and Geri Cusenza, Sebastian Professional, a Wella Company, recently celebrated its 50th Anniversary.
Commenting on his appointment, Frederic Aspiras (pictured left) says:
“Becoming part of Sebastian Professional is a lifelong aspiration fulfilled for me. As Global Creative & Culture Director, I’m dedicated to fostering an inclusive space that celebrates individuality and creativity, fuelling the aspirations of emerging talent. Our mission is to honour Sebastian Professional’s legacy while reimagining its future as a trailblazing brand. Together, with our vibrant community, we’ll blend tradition with innovation, sparking a global movement of self-expression through hair and culture.”
Sebastian Professional: sebastianprofessional.com
Hair & Beauty Professionals
Mobile Therapists
Nail Technicians
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What’s New in Beauty
Therapeutic eye mask collection expanded
Following the successful launch of their Sensory Sleep Vegan Silk Mask featuring self-heating inserts, Sensory Retreats has expanded the collection with reusable Cooling Gel and Lavender inserts.
Cooled in the fridge ahead of use, the Cooling Gel inserts deliver up to 30 minutes’ on the spot relief which not only rejuvenates but may also help to reduce the appearance of under eye dark circles and puffiness, alleviate hayfever symptoms and offer relief from migraine and headaches. The Lavender inserts can be used alone or in combination with the self-heating inserts, engaging the senses with the therapeutic fragrance of lavender known for its natural ability to aid sleep and relaxation.
As well as being ideal for retailing, the Sensory Sleep Vegan Silk Mask collection can be used to add an extra layer of luxury during treatments in the salon or spa.
The TargetCool device from Cosmeditech has been created to use alongside laser or injectable therapies to cool treatment areas with compressed CO2 cryogen for a more comfortable client experience.
This portable, controlled rapid FDA/CE Class II medical device has three individual nozzles to suit different procedures including laser treatment for pigmentation, lesion removal and transdermal delivery of cosmeceuticals.
By rapidly cooling tissue, nerve transmission velocity in pain fibres is reduced, meaning that the TargetCool can be used instead of topical local anaesthetic.
In addition, the effect enables serum to be better absorbed by the skin.
Plus cool temperature can be an effective treatment for removal of dermatological lesions such as viral warts, seborrheic keratosis, pre-malignant lesions including actinic keratosis and small benign growths and skin cancers. The technology can also be used to reduce discomfort from inflammatory skin disorders and nonsurgical facial rejuvenation.
Cosmeditech: cosmeditech.com
Deeply hydrating self-tan technology for sensitive skins
SKIIIN is a hybrid skincare and tanning range developed for sensitive and acne-prone skin.
Formulated to avoid compromising skin health, SKIIIN products feature polyglutamic acid, a natural amino acid that is deeply hydrating as it has a moisture retention capability four times greater than hyaluronic acid. In addition, Aloe extracts nourish skin further.
The self-tanning skincare range includes SKIIIN Tanning Mousse that delivers a natural-looking tan in four to six hours. This tinted mousse with colour-guide technology is available in Olive, Warm, Deep and Extra Deep tones, and during application can be tailored to clients’ skin tones.
The range also includes SKIIIN DRIP Tanning Water, a clear, lightweight and oil-free product for a naturallooking, buildable tan on sensitive skin.
SKIIIN accessories available include Face & Body Brush, Essentials Bags, Bye For Now Tan Remover, Dressing Robes and Slippers, Exfoliator Glove and a Tanning Hand Mitt.
Microblading and PMU (Permanent Make-Up) experts Everlasting Brows have introduced a new disposable microblading tool.
The Everlasting Brows Majestic Tool fits any microblade, whether that be a standard or shading blade, and is ideal for use when you don’t have access to an autoclave or when regulations state the need for fully sterile, disposable tools.
The tool comes individually wrapped for sterility and is 100% disposable to avoid cross-contamination.
Everlasting Brows: everlastingbrows.com
Too Faced has revealed a new multi-use eye and face sparkle, Disco Crush.
Offering multi-dimensional light-shifting sparkle, this powder-cream formulation delivers glitter effects for a wet-look iridescence shine on eyelids, cheeks and décolleté.
Applying smoothly, either with fingertips or highlighter brushes, you can build the intensity of a mirror-like shine whilst just one sweep will deliver a wash of shimmer.
Use Disco Crush alone or as a topper over other eyeshadow shades or as a highlighter on high points of the face, inner corners of the eyes or upper browbone.
Choose from six sparkle shades ncluding Show Off, an iridescent holographic lavender; Heart Eyes, a warm rose gold; Mystic Pink, a petal pink with gold; Fairy Dust, an opalescent platinum; Magic Sparkles, a rose champagne; and Hypnotic, a light gold.
Too Faced: toofaced.co.uk
Long-lasting lash curling with new tool
Beautifect has launched The EyeLash Curler to transform the lashes of clients who opt out of enhancement or lifting treatments.
Designed with the delicate eye area in mind, The EyeLash Curler features a premium silicone lash cushion (a spare cushion is included to ensure prolonged use) and has a universal fit to accommodate all eye shapes and lash textures.
For precision control, the tool is engineered with an angle at an optimal degree to create a longlasting curl, and its design ensures that just the right amount of pressure is applied to the lash bed without causing damage.
The EyeLash Curler is manufactured in Beautifect’s signature rose gold finish with branded engraving.
Beautifect: beautifect.com
Balance lash enhancements with new Underlash clusters
Salon System has introduced underlash clusters to complement upper lash enhancements and help create a more balanced and dramatic eye look.
Salon System Underlash features Classic Volume and Wispy Volume styles. Each is available in individual packs of clusters as well as mixed sizes of 10mm, 12mm and 14mm lengths. Also new are Salon System Underlash 7 Day Bond and Salon System Underlash Remover.
Lisa Stone, Salon System Educator and Lash Expert, says:
“The underlash is the biggest trend of the year! For fast and speedy application these cluster style underlashes are applied under your natural lashes to give a flawless seamless look giving the eyes a depth and volume and texture that can last up to seven days. They can be easily applied in the salon or at home, too, so a great retail opportunity for salons and lash experts.”
Salon System: salonsystem.com
2-in-1 brow and lash cleanser primes & promotes
Sienna X has developed a new dual-purpose Brow & Lash Cleansing Primer for use before applying brow tints and lash extensions to ensure a clean, primed base.
This two-in-one hypo-allergenic product also stimulates hair follicles to encourage fuller, healthier brows and lashes, and helps to keep hair hydrated and resilient, preventing brittleness.
In addition, it removes makeup, dirt and oils from the eye area and can be used to reduce puffiness and fine lines on this delicate skin.
Dermatologically tested, key ingredients include Natural Betaine which retains moisture and combats dehydration. Panthenol (ProVitamin B5) prevents damage whilst Biotin (pro-Vitamin B7) boosts Keratin infrastructure. Glycerine maintains hydration and Caffeine Powder enhances circulation and reduces puffiness.
Sienna X: sienna-x.co.uk
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What’s New in Skincare
CACI supercharge microcurrent with new electrolyte solution
CACI have introduced a professionalonly Super Charge Energiser to improve microcurrent conductivity and enhance microcurrent by promoting collagen production, reducing inflammation and shielding skin against external aggressors.
Carol Joy adds serum & lip care to anti-ageing range
Carol Joy London has added a new serum and lip product to its anti-ageing range.
The two new products feature collagenpowered formulas with other clinically proven actives to rejuvenate and smooth the skin.
Carol Joy London Ultimate Serum is formulated with Collagen Peptides to support the body’s natural collagen production, Vitamin C, Alpha Arbutin and Hyaluronic Acid. With a silky-smooth texture, the serum sinks into the skin without leaving a heavy or greasy residue. As well as addressing fine lines and wrinkles, the serum targets dull skin, age spots and uneven skin tone.
Also new, Carol Joy London Lip Contour Cream is formulated with Mango Butter, which is easily absorbed into the skin for intense hydration to tackle fine lines and wrinkles around the mouth. It also soothes chapped lips and dry skin. Again plant-based Collagen Peptides stimulate natural collagen and elastin production, along with White Rose Stem Cells to preserve skin elasticity and fight free radical damage.
Carol Joy London: caroljoylondon.com
These sachets of dissolvable powder feature highly concentrated electrolytes (minerals) Potassium Chlorate and Calcium Lactate that replenish essential minerals in the skin. This combination of electrolytes absorbs water and plays a critical role in keeping the body’s cells hydrated, whilst Sodium Citrate balances pH levels for optimal skin health and vitality.
In addition, Vitamin C, Marine Collagen and Niacinamide (Vitamin B3) help to smooth, hydrate and brighten the skin.
CACI: cacibeauty.com
Clinical
Skin medical-grade skincare arrives in UK
U.S. medical-grade skincare brand
Clinical Skin has introduced three new eye treatments, a Brightening Face Wash and A.C.E Treatment Pads to the UK market.
Formulations feature the brand’s A.C.E. Technology®, a proprietary blend of antioxidants, ceramides and enzymes that targets the signs of skin ageing, supporting its barrier function and preventing future damage.
The new eye treatments include Rejuvenating Corrective Eye Balm, Brightening Eye Cream and Ultra-Rich Eye Cream, whilst Brightening Face Wash is a gentle yet effective daily-use wash targets unwanted Pigmentation. A.C.E. Treatment Pads are infused with medical-grade hydroxy acids including glycolic, lactic, salicylic and malic acids, which target specific epidermal layers, exfoliating the skin for enhanced radiance.
Dermalogica has launched a new hydrating face masque that relieves discomfort following aesthetic procedures such as microneedling, laser treatments and advanced chemical peels.
Dermalogica Cooling Biocellulose Masque features Hyaluronic Acid coated biocellulose from Coconut extract, which creates a hydrophilic barrier without trapping heat to provide comfort to skin. The masque is also saturated in a hydrating Pro-Vitamin B5 serum which helps restore the skin’s barrier.
The masque is applied for up to 15 minutes once you have completed your advanced treatment. It can also be used during Dermalogica’s new Post Care Treatment, a protocol that combines the recovery power of Cooling Biocellulose Masque with Pro Restore Concentrate, Light Energy Masque and red LED.
Dermalogica: pro.dermalogica.co.uk
Try before you buy with new Nimue professionals kit
Nimue Skin Technology has introduced a personalised trial kit to enable professional skincare specialists to experience the derma-cosmeceutical brand ahead of introducing treatments to clients.
The brand offers a range of products and therapies that integrate blends of Alpha Hydroxy Acids (AHAs) with patented ingredient delivery systems.
The Nimue Trial Kit is available to Level 2+ Skin Professionals and includes four to six weeks’ worth of Nimue’s Phase 1 core homecare products: Nimue Cleansing Gel 30ml, Nimue Conditioner 30ml, Exfoliating Enzyme 15ml, Sun-C SPF40 20ml and customized day and night preparations.
In addition, you’ll receive a complimentary online skin consultation. If you then go on to open a Nimue account, you’ll receive credit for the price of the kit.
Sweet Squared: sweetsquared.com
Homecare kits support advanced treatment results
Image Skincare has launched a new post-treatment system with three kits designed to boost the outcome of advanced facial treatments.
Created to be used after professional in-salon procedures such as injectables, chemical peels and lasers, products in the kits have been curated to prolong results and take the guesswork out of homecare.
The three new Image Skincare PostTreatment Kits include Recovery for use after chemical peels to address sensitivity, Post Resurfacing to use following microneedling and laser treatments to support skin healing, and Post Injectable to plump and protect the skin including an SPF30.
Image Skincare: imageskincare.co.uk
Hydrafacial introduce gentle peel for sensitive skins
Rituals launches Japanese-inspired olfactive range
Rituals has revealed a limited edition collection of antioxidant-rich body care created to nourish and protect the skin whilst offering an olfactive experience thanks to its sensuous fruity and floral aroma.
The Ritual of Yozakura is formulated with Black Rice and Yoshino Cherry extracted from the blossoms of the Yoshino Cherry tree to create an antioxidant rich body treat.
The collection comprises The Ritual of Yozakura Body Serum enriched with 5% niacinamide;Foaming Shower Gel, Rich Body Cream, Shimmering Body Oil featuring three shades of shimmer, and Bath Milk enriched with Japanese rice wine Sake.
Rituals: rituals.com
Hydrafacial® is further expanding its range of customisable treatments with the launch of Peel Sensitive, a gentle yet effective exfoliator that enables you to deliver bespoke levels of skin resurfacing.
Designed particularly for clients with sensitive and reactive skin, Hydrafacial® Peel Sensitive is formulated with Lactobionic Acid, a surfacelevel PHA exfoliator, and Phytic Acid, a calming AHA with antioxidant properties. This gentle combination exfoliates the skin without irritation or inflammation. It can be integrated into the brand’s three-step cleanse, extract and hydrate treatment protocol to slough away dead skin cells, alleviate congestion and protect against free radicals.
Following treatment, immediate improvement in skin is visible resulting in a clearer, rejuvenated and radiant complexion boosted through a course of facials.
Hydrafacial®: hydrafacial.co.uk
Add energy to skin with Dermalogica’s restorative night serum
Dermalogica have introduced a new overnight serum powered with Vitamin C and Pro-Vitamin D to restore skin radiance and tone.
Dermalogica BioLumin-C Night Restore helps tackle daytime damage caused by UV rays and microscopic pollutants that can leave skin looking dull with a dehydrated moisture barrier.
By using this new serum overnight when the skin is in its regenerative phase, ultra-stable Vitamin C fights free radicals while Pro-Vitamin D Complex promotes recovery and restoration repairing the skin’s moisture barrier. In addition, 10% Glycerin along with Jojoba Ester support plumper skin whilst Prickly Pear and Green Microalgae soothe skin and reduce irritation.
Clients should apply three to four drops of the serum over the face and neck onto cleansed and toned skin before bedtime, resulting in skin that looks and feels more energised.
Visible Youth™ has introduced a new cleansing balm to its three-step skincare regime that boosts skin radiance as well as diminishes the appearance of pores.
Visible Youth Replenishing Cleanser is formulated using the brand’s patented Hyoglass™ technology, a combination of optimal weight, medical grade hyaluronic acid and antioxidant bioactive glass powder that supports cellular renewal.
Also featuring anti-inflammatory Seabuckthorn Berry Oil, this non-foaming gel melts into the skin and transforms into a milk to thoroughly cleanse away dirt, makeup and excess oil.
It has a delicate carrot and patchouli fragrance and leaves skin soft and comfortable. Use it alongside Visible Youth™’s Multipeptide Super Serum, Multi Action Eye Serum and Moisture Shield. Visible Youth™: visibleyouth.com
AAs summer draws to an end, it’s possible you’ll see an increase in clients experiencing hyperpigmentation to their skin. No matter how much you’ve emphasised the importance of broadspectrum protection against the sun’s harmful rays, inevitably there will always be those clients for whom troublesome dark patches and age spots appear or become more prevalent.
You’ll know that melanin is stimulated by exposure to ultraviolet light (from the sun and sunbeds) as a natural skin protector. The more exposure, the more melanin is produced. Whilst this may result in a much-desired tan, when skin is overexposed to UV, areas can remain permanently pigmented, with an uneven skin tone that can be difficult to treat.
Some clients may be genetically predisposed to melasma such as those with freckles but what clients may not realise is that they can also be causing damage to skin whilst using their tablets and smartphones. Highenergy visible (HEV) light emitted from screens, also known as blue light, stimulates melanin production which may lead to increased pigmentation.
Ingredients that treat hyperpigmentation…
Facialist Eavanna Breen highlights what to look for in topical formulations:
Kojic Acid inhibits the production of melanin, making it a powerful ingredient for fading dark spots and improving skin clarity. Products containing Kojic Acid can be used daily to lighten hyperpigmented areas over time.
As an alpha hydroxy acid (AHA), Glycolic Acid exfoliates the skin, removing dead skin cells and promoting cell renewal. This helps to reduce the appearance of dark spots and improve overall skin texture.
Arbutin is a natural skin brightener that inhibits melanin production. It is gentle on the skin and can be used to treat various forms of hyperpigmentation, including sun spots and melasma.
Vitamin C is known for its brightening and antioxidant properties. It helps to fade dark spots and prevent further pigmentation by protecting the skin from free radical damage
...Marks the
Salon treatments and homecare to address hyperpigmentation.
In addition, skin is also vulnerable to melasma due to hormonal changes (oral contraceptives, pregnancy and menopause), prescribed medications such as antibiotics and chemotherapy drugs or through skin trauma from cuts or burns or inflamed by acne. Skin therapist and ABT-Accredited Educator Marie-Louise Coster of All About Mi Training Academy (allaboutmi.net) explains:
“Many who suffer with acne find that once the acne has gone they are left with post-inflammatory hyperpigmentation which has occurred due to the trauma and inflammation the skin has experienced during the period of acne. Again, just like with UV, excessive melanin is produced by the body in response to protecting it from the irritation, or injury, that the acne has caused.
“Whilst it won’t cause the client any harm, it can be quite distressing and cause anxiety because the client isn’t happy with their appearance.”
Luckily treating pigmentation, whilst challenging, is possible. “It is really important to manage the client’s expectations and make them fully aware that the appearance of pigmentation will get worse before it gets better,” adds Marie-Louise. “This is because we can’t see how deep the pigmentation is from the surface, and once we start treating it and bringing it to the surface it will get darker and worse before it gets better, and the client needs to be prepared for that.”
Prevention is better than cure
She continues:
“Hyperpigmentation is most successfully prevented by the use of SPF every day, irrelevant of weather. Ideally an SPF that is both chemical and mineral to provide a broad spectrum of protection, but also something that has blue light protection in it.
Spot
“When it comes to post-inflammatory hyper pigmentation, in addition to the use of a daily SPF, it is really important not to exacerbate the trauma to the skin so not picking, using dermaceutical grade products that will hydrate and heal the skin whilst treating the acne, and having regular treatments to treat the skin.”
Time for treatment
“In the event that the client already has visible signs of hyperpigmentation there are many treatments available that will help to reduce its appearance,” says MarieLouise. “Treatments such as laser (which break down melanin deposits), facial peels, micro needling and microdermabrasion can all help the appearance.”
Chemical peels that exfoliate the outer layers of the skin can be a useful tool in your arsenal. “Certain peeling agents, like alpha hydroxy acids (AHAs), can penetrate the skin and inhibit melanin production, reducing the appearance of dark spots and pigmentation over time,” explains Facialist Eavanna Breen (eavannabreen.ie).
“To achieve the best results, I recommend a combination of in-salon treatments and at-home skincare products tailored to your specific needs,” Eavanna adds.
Marie-Louise agrees, saying: “The use of home care is really key in this situation as there are lots of products with various ingredients such as Kojic Acid, Azelaic Acid, Niacinamide etc. that can have great effects in reducing pigmentation.
“Whilst there are many treatments available, with varying levels of success, the best thing any of us can do is educate our clients and teach them to treat their skin to prevent the hyperpigmentation ever occurring. In this situation prevention really is better than cure.”
It should also be noted that the use of a broad spectrum sunscreen should be advised throughout treatment for hyperpigmentation
Part of Repêchage’s Biolight® line, Brightening Serum controls the appearance of uneven skin tone, dark spots and hyperpigmentation thanks to the brand’s marine bio-technology. It features Repêchage’s exclusive Laminaria Complex of seaweeds combined with Willow Bark, Gotu Kola and Liquorice extracts. In addition, Diglucosyl Gallic Acid has skin brightening and anti-inflammatory properties.
The Repêchage Biolight® Brightening collection also comprises Cleanser, Toner, Day Cream, Overnight Cream and a Sheet Mask. With regular use, skin appears more radiant and refined with a more even tone.
Repêchage: beautyfromthesea.co.uk
In under six weeks, Dermalogica’s Melanopro Peel System fights stubborn hyperpigmentation which will then visibly fade or disappear altogether.
This two-phased treatment consists of a Peeling Masque applied within a professional facial, followed by a clinical strength homecare routine.
Key ingredients within the Melanopro Peel include Azelaic Acid, Glycolic Acid, Lactic Acid, Salicylic Acid, Retinol and Niacinamide.
To fight stubborn hyperpigmentation, the Peeling Masque is applied in the salon and left on the skin for three to seven hours.
For the next six weeks, clients apply Continuous Resurfacing Cream two to three times a day to stimulate continuous exfoliation thanks to its formulation of 10% Azelaic Acid, Tranexamic Acid, Glycolic Acid, Lactic Acid, Retinol, Hedylresorcinol, Niacinamide and a brightening peptide Acetyl Hexapeptide-1. Throughout the treatment period, clients also use Dermalogica Ultracalming Mist to soothe the skin throughout the day, locking in hydration and supporting proper skin barrier function.
The Melano Peel System can used alone or in combination with chemical peels, lasers, IPL, microneedling or dermaplaning.
Dermalogica: pro.dermalogica.co.uk
Nimue SRC™ (Skin Resurfacing Complex) for Problematic Skin is now available in single use pods to treat uneven skin tone and hyperpigmentation as part of a professional salon treatment.
This concentrated keratolytic peel offers progressive and superficial resurfacing of the skin, stimulating epidermal growth through the removal of the damaged outer layers of the stratum corneum.
It is formulated with five skin resurfacing compounds in specific combinations and concentrations. These decongest, refine and soften the skin as well as improve pore texture and size.
Suitable for use only by Nimue Advanced trained practitioners. Sweet Squared Ltd: sweetsquared.com
Katherine Daniels Treatment Boost for Dark Spots & Pigmentation is formulated with Pomegranate Stem Cells (PRCF) that lightens existing marks and reduces melanin synthesis. In addition, anti-inflammatory Tranexamic Acid strengthens the skin barrier to prevent new marks from forming and lightens existing pigmentation. Rumex Occidentalis inhibits melanin activation to prevent new hyperpigmentation from developing whilst Niacinamide (B3) repairs the skin barrier, Vitamin C reduces melanin production and brightens and Hyaluronic Acid hydrates damaged skin.
Whilst the serum is used morning and night, results will be enhanced when use in conjunction with a course of Katherine Daniels correction salon treatments.
Katherine Daniels: katherinedanielscosmetics.com
SkinBase™ Microdermabrasion gently improves the appearance of uneven skin tone and pigmentation using a fine jet of abrasive crystals to gently remove the outermost layer of dead skin cells. This not only minimises the appearance of pigmentation but also stimulates cell renewal so that skin has a more even appearance. Treatments take as little as 30 minutes, with a single SkinBase™ treatment removing up to three times the number of dead skin cells in a single session than some other exfoliating treatments. The number of treatments required will depend on the severity of hyperpigmentation being treated.
Alternatively, the company’s new treatment, SkinBase™ Hydro, is a multi-step process that gently cleanses, exfoliates with a peel and infuses skin with a blend of active ingredients including AHAs and BHAs which target a specific concern, in this case hyperpigmentation. The serum is applied using a vacuum action, so ingredients are delivered more effectively into the skin.
The treatment concludes with the application of SkinBase™ professional skincare products.
SkinBase™: skinbasepro.co.uk
What’s New in Nails
OPI GelColor relaunches with Intelli-Gel Technology
OPI has revealed its latest innovation, OPI GelColor Intelli-Gel System™, a breakthrough new vegan and HEMA-free GelColor with supercharged pigment that self-corrects and delivers three weeks’ wear.
Powered by OPI Intelli-Gel Technology™, this self-levelling higher viscosity gel enables you to control its application, eliminate streaking and fill the nail in just one stroke using the Intelli-Brush™, which has a patent-pending stem with centre channel. And because this next generation of GelColor stays where you place it, you can use it to create precise, crips nail art strokes.
When it comes to colour, the range doesn’t disappoint with 100 classic and best-selling OPI shades selected to suit every skin tone. This includes 71 high-pigment crèmes and 29 high-performance effects. In addition, a new base coat and three top coats feature.
OPI: OPI.com/en-gb
Peacci introduces flawless finish base & top coats
The GelBottle Inc. and Peacci have developed four new natural nail care products which act as a perfect base and flawless finish to your manicures and pedicures.
The new products include TLC Base Coat infused with superfood Avocado, Hemp Oil and Kale to boost nail health and strength. Filter Ridge Filler helps to create the perfect base, smoothing uneven nails.
Finish your treatments with one of two new Top Coats: Glaze Top Coat adds a shimmery finish to any nail look and can extend manis or pedis for up to seven days. Alternatively, Frosted Top Coat transforms any Peacci polish into an on-trend matte finish.
The GelBottle Inc: thegelbottle.com / peacci.com
Glitterbels celebrates with birthday collection
To mark their 7th anniversary, Glitterbels has launched the Lucky 7 Birthday Collection featuring seven new shades of Hema Free Gel Polish infused with a touch of glitter.
With an instantly recognisable Glitterbels pink theme, the celebratory collection includes Casino Celebrations, a hot pink; Feeling Lucky, a deep fuchsia pink; Royal Flush, a blush pink; Pop The Bubbly, a holographic pink/white glitter; Jackpot, the perfect pink; Birthday Suit, an elegant nude pink; and Birthday Candles, as delicious as pink birthday cake frosting.
Glitterbels Hema Free Gel Polish is a twocoat system that cures in 60 seconds under the Glitterbels lamp.
Glitterbels: glitterbels.com
Orly enter the Cloudscape with seasonal shades
Orly has revealed a nail colour collection inspired by summer skies and new horizons.
Orly Cloudscape features six new nail polish shades in vibrant crème and shimmer hues created to capture the essence of each moment.
The collection comprises Take Flight, a red crème with a hint of pink; New Horizons, a sunrise orange crème; Sunny Side Up, a sunshine yellow with red shimmer; Field Of Wonder, a fresh pistachio green crème; Stratosphere, a powder blue crème; and Indigo Skies, a deep blue purple crème.
Highly pigmented, Orly nail polishes deliver rich, two-coat coverage applied with a 600 Bristle Genius Brush for a smooth, even finish.
Orly Nails UK: orlybeauty.co.uk
Glitterbels unveil Getaway colours for vacation nails
Inspired by ocean waves, golden coastlines and swaying palm trees, Glitterbels’ latest collection features shades that are the epitome of summer nails.
Glitterbels Getaway collection of Hema Free Gel Polish features six vibrant new colours perfect for fingers and toes that will have your clients all set for late summer holidays.
The collection is available as a set or individually, with colours including Bae-Cation, a shimmering bright pink; By The Pool, a soft aqua crème; Kiwi-Kiwi, a light kiwi green; Sandy Peaches, a rich coral crème; Snorkel, an ocean blue; and Chat-Up Lime, a
Gelish and Morgan Taylor have revealed their autumn 2024 collection of nail colours, inspired by the freedom of self-expression.
The In Frame Collection encourages clients to embrace exactly who they are, complete with quirks, flaws and all. Colours range from fresh and soft blue hues to rich neutrals that are perfect for the autumn season, and include:
I Was Framed, a cerulean blue crème; What’s The Hang Up?, a muted blue crème; Fifteen Minutes Of Frame, a warm chestnut crème; Just Hanging Around, a deep evergreen crème ; Have My Art, a pale lilac crème; and Artwork In Progress, a medium brown crème.
All six new In Frame colours are available in Gelish Soak Off Gel Polish, Gelish Xpress Dip N Brush Powders and Morgan Taylor Nail Lacquer.
Nail Alliance: gelishmorgantaylor.co.uk
Salon Services: salon-services.com
HONA add tinted gels to PureFoundation line
Professional nail brand HONA (Home of Nail Art) has launched additions to its PureFoundation gel system.
HONA PureFoundation is a hypoallergenic hybrid gel that combines the strength of the brand’s Rubber Base with the elegance of PureBuild builder gel to deliver a more flexible nail enhancement. It can be used as a strong builder gel with no base required, as an adhesive for HONA’s soft gel extension system SwiftTips, and as a strengthening overlay.
Originally launched in a Clear formulation earlier this year, now there are 21 tinted additions to the line.
HONA: homeofnailart.com
The GelBottle Inc. launches its brightest neons ever
Who doesn’t love a neon nail at this time of year, so The GelBottle Inc. has introduced a fabulous collection of its brightest neon shades to keep our fingers and toes on trend during late summer evenings.
The new Neon Nights collection features five bold neon hues including the brand’s first ever neon flashing effect glitter.
The collection comprises Hot, a bright neon pink shimmer; Mini Dress, a creamy neon coral; Neon, a fluorescent tangerine orange; Vibes, a creamy line, and Hypnotic, a neon lime green with reflective light-up silver glitter.
Complete your application with a layer of Extreme Shine Top Coat or Matte Top Coat.
The GelBottle Inc: thegelbottle.com
Down Drilling
With the correct education and proper use, you don’t need to be scared of using an E-File. Take a look at these next generation tools and join an ABT Accredited course to speed up your nail prep and product removal.
Gelish’s Go FileTM has been designed for smoothing and shaping during backfills and shaping the underside of the c-curve.
It has an RPM of 35,000 RPM and is designed with True TorqueTM technology, which ensures that the Go FileTM stays at the same speed whilst filing through acrylics and hard gels without losing efficiency.
Alternatively, the Gelish Go File On The Go Electric Nail File is lightweight and easy to hold for shaping, filing and manicuring the natural nail as well as removing gels and tips. It comes with 12 interchangeable bits and six sanding bands to cover everything from buffing to cuticle care.
The Gelish® Go File™ course is ABT Accredited and teaches safe use of the Gelish® Go File™ for natural nail prep, gel polish removal and finish filing on artificial nail enhancements as well as infill and back fill applications.
The Portable E-File from The Gelbottle Inc. is lightweight and compact with an adjustable speed of up to 35,000 RPM. Its high torque assists with low vibration, tensionfree, smooth product removal without the need for heavy pressure. You can switch direction with one click, and its optimised motor gives more power with less noise output.
You can achieve 12 hours of use from a single USB charge, with an LCD screen that displays speed and battery life. It also features a luxurious pearlescent finish.
A FeatherFast™ Carbide All-in-One Removal Bit is also available, suitable for gel and acrylic removal, with a spiral cut tapered shape for enhanced precision and reduced heat friction.
TGB Academy E-File Course is ABT Accredited and covers safe and effective use of the Portable E-File including speeds, bits and techniques.
The Gelbottle Inc: thegelbottle.com / thegelbottle-academy.com
Glitterbels E-File courses are ABT Accredited and delivered online and inperson, teaching you the correct filing techniques, whilst minimising strain in the arms, hands and shoulders.
Both run over three hours, the courses are aimed at those who are already qualified in either acrylic, hard gel or builder gel nail treatments.
Course content aims to improve your techniques and reduce filing time using an electric file. You’ll learn how and when to use the tool, about different drill bits, speeds required and steps for infills, as well as cleansing and sanitising.
Glitterbels also offer a selection of Diamond E-File Bits and Sanding Bands.
Glitterbels: glitterbels.com
The portable Willow E-File Pause enables you to easily switch between e-filing and other nail prep tasks effortlessly thanks to its pause functionality. With a 35,000 RPM motor and true torque of 2.6Nm, this E-File is brushless and silent with no vibration.
It has a digital display and its small dock, which can be used to charge the E-File, sits easily on your workstation whilst holding six drill bits. The kit includes the Willow E-File Pause, hand piece, plastic caddy and dock.
Willow Academy’s ABT Accredited E-File courses include the Ultimate E-File Course for beginners and the Natural Nail Tech E-Filing course for those who only work with Gel Polish and do not do any infills. For already qualified E-File users who require a refresher, Willow also offer the Home Educate Online E-File Course, also ABT Accredited.
Willow Academy: willowacademy.com
The OPI X KB Portable E-File has been developed through a collaboration with the leading nail brand and ABT Accredited Nail Educator Katie Barnes. It has a 40,000 RPM motor and 2.8Nm torque with forward and reverse options along with stop, pause and memory functions. It fits 3/32 inch drill bits and is also compatible with E-File bits from other brands. This powerful yet quiet tool is charged via USB delivering up to eight hours’ use. The kit also includes an eight piece bit kit, OPI x KB E-File control box, storage box, USB-C charging cable, straight DC connector cable and a cleaning cloth.
The E-Filing Masterclass run by Katie Barnes Academy is ABT Accredited and covers E-Filing techniques for prep and cuticle work, removal and refining of all mediums, angles and pressure and choosing the right drill bits.
OPI: opi.com
Katie Barnes Academy: katiebarnesacademy.com
The Navy Efile removes hard gel and acrylic enhancements, with an adjustable 35,000 RPM motor and torque of 2.5Nm.
The handpiece can be affixed to either the left or right side of the electric file depending on your dominant hand, so it’s comfortable to use for longer periods. It operates in forward and reverse actions with a ‘play and pause’ functionality and has an easy to read digital display.
With a lightweight design, it doesn’t vibrate during use making it a quiet machine to operate in a salon environnment or when working mobile. As a portable machine, the Navy Efile can operate up to 10 hours after a full charge.
Navy Professional: navyprofessional.com
HHands down the worst thing about owning a business is recruiting a team. It is, without exception, the thing I get most requests for help with.
It is the biggest headache of any business owner, a headache I remember only too well, and one that has got a lot worse in our industry with a large proportion of people opting for self-employment.
You don’t need me to tell you how important the right team is to the success of your business. It is unsettling for both the clients and the team when there is a constant turnover of staff. It really doesn’t look good to clients, and potential clients, if you are always recruiting. Clients will start asking why staff don’t stay with you for long, and the problem will be assumed to be you, not the employee.
Recruiting team members can be time consuming and time is money. You could opt to use a recruitment agency and, although this will no doubt save you time in finding and filtering through the applicants, it can be a costly approach.
With the world being as technology focused as it is, I am not convinced newspaper or magazine adverts work the same as they used to. However what we do have is Social Media and the internet, making your message instant when it comes to advertising a vacancy.
Marie-Louise Coster on the importance of following a recruitment procedure.
Find & keep your best salon staff
Marie-Louise Coster
SSo, where should you start and how can you ensure that you get the right applicants? Like anything, follow a procedure to ensure the process works to your best advantage.
Job and applicant profile: Before you advertise take some time to put together a profile of the role itself (part time or full time, permanent or temporary, salary, commission/bonus structure, qualifications and level of experience required and career progression opportunities etc.). Be specific, don’t be woolly. If you need someone to work full time including evenings and weekends, state that this is the case. It saves wasting your time and that of the applicant.
At the same time write a profile of the ideal applicant; what skills does the business need, what experience will they have and what type of person is needed to fit in with your existing team? The needs and happiness of your current working team have to be a factor in your overall decision.
Create your advertisement:
You have one chance to make a good first impression and somewhere that potential applicants are going to want to work. With this in mind, in your job advert explain a little about the salon and the benefits of being one of its employees. Highlight the support, training, career progression, team, hours, working environment, product and treatment benefits, pension, life insurance etc. Make sure you have a closing date for applications and specify that all applicants send a CV and covering letter.
Advertise your vacancy: The first place to do this is your own website and then free job sites, such as Indeed, followed by your social media pages. With sites
like Instagram and TikTok you could do something fun and eye catching to stop people scrolling. There are often Facebook pages that are local jobsites or specific salon industry advertising boards so post on these too and spread the word; it may either be seen by a potential applicant or by someone who knows a job hunter. If you are on a high street, you could put up a notice in the salon or in the window.
All of these approaches are free and will reach a really wide audience almost instantly. If you are happy to take on a newly or part qualified therapist, you could also contact the local colleges and see if they have any suitable students. Perhaps you would even consider taking on an apprentice so you can train them your way?
Review applications: Once you have reached the closing date, read over all the applications and make a short list of who you would like to interview. Take the time to reply to everyone even if you don’t want to take their application any further. The applicant will be grateful to know one way or the other and it’s basic human decency to send a quick email. I would firstly conduct telephone interviews with shortlisted candidates to see how they come across and invite the strongest contenders for an in-person interview.
Always interview in the salon so as the team can meet the potential candidates and applicants can get a feel for the business. Have a list of questions and scenarios, ask them why they want to work for you, what they can bring to the business and where they see themselves further down the line.
As I keep saying, recruitment is a two-way street and as much as you have expectations of them, as an employee they too will have expectations of you as an employer. The pool of potential employees in our industry is relatively small and therefore the really good ones will have lots of options so you have to make them want to work for you. Take the time to explain the benefits of working for your business, the job prospects, training opportunities and progression etc. Remember, if you think they would make a good employee, so will another salon
Carry out a trade test: Invite those who do well to return for a trade test to check they can perform the treatments you need. Always get the applicants to do what I call messier (but precise) treatments, things that could go wrong easily such as
“The pool of potential employees is small and the really good ones will have lots of options.”
waxing, tinting, manicure etc. If they can’t get these basic treatments right, you know they are not going to be able to get a handle on the more advanced aspects
References: When you have chosen your preferred candidate, take up references and client testimonials (if possible) and obtain proof of eligibility to work in the UK.
Make the job offer! Iron out any queries on either side and agree a start date. Perhaps you could arrange lunch or an after work social with your current team and the new applicant to make the start date less daunting for all involved.
Deliver a well-structured Induction Programme: Once you have them, you need to keep hold of them! You want your new recruit to feel happy and confident in the business and to
stay with you for a long time, not lost and unsettled as that will knock their confidence. Spend the first week or so teaching your new starter how you do things, where stock is stored, how you set up your rooms, what treatments are available, how to use your booking system, meeting some of the clients, spending time with the team etc.
Remember…just as job applicants have just one chance to make a good impression, so do you.
Marie-Louise Coster
“The classic tunic remains a popular choice, with little details bringing the style bang up to date”
Image: Buttercups
Uniforms
Dress to Impress
Grace Crowley, Managing Director at Buttercups Uniforms, discusses what’s new in salon and spa uniforms and the importance of making a daily uniform a practical yet stylish choice.
UUniforms are evolving all the time, both in style and functionality, driven by the very demanding nature of many jobs in the hair and beauty industries. Your uniform should be functional, fashionable and comfortable – remember that you’ll be wearing it for the entire day, and usually in a warm atmosphere.
Most importantly, uniforms must look smart and clean at all times. That means they must wash well and stay crumplefree during a long shift. This is where choosing the right fabric comes in.
Good fabric is absolutely vital in a uniform. These items will be worn all day and must launder quickly and well. They must look smart and professional all day long, with the minimum of effort.
There’s also the question of fashion and style. The hair and beauty industries are exciting and fashion-forward, and modern uniform collections reflect this by incorporating many trend-led features. Our recommendation is to go for classic, elegant lines with a nod to fashion in terms of the neckline or shape.
What colours are we seeing this season?
Black remains popular – no surprise there, as it’s easily the most universally flattering colour for staff members. However, if you are going with classic black, bear in mind that colour fastness is important; no one looks good in a tired-looking, faded black tunic. Make sure you choose your uniform from
an experienced manufacturer such as Buttercups, as they know how important it is for your uniform to stay looking like new, wash after wash.
Navy and grey are brilliant choices if you’d like to stay away from black. These are still very professional, classic colours and simply ooze sophistication.
We’re seeing clients embrace colours a little more. Our ECO Breathable fabric is incredibly good with colour, and we’re delighted to offer tunics in a vibrant Raspberry shade as well as a beautifully warm Olive tone.
And how about styles...
In terms of styles, the classic tunic remains a popular choice, with little details to bring the style bang up to date. Elegant features like a rose gold zip or eye-catching waist dart detailing offer a fashion-forward spin on this classic look.
We are also seeing more and more beauty businesses embrace the comfort and versatility of scrubs – which have evolved way beyond the old baggy styles seen in ER departments. At Buttercups (buttercupsuniforms.com), we are proud to offer a newly expanded range of scrubs that includes everything from traditional loose styles to more fitted pieces that feature stretch fabric and classic cuts. All our scrubs are incredibly durable and can be washed at higher temperatures for perfect hygiene.
Dress to Impress
Update your salon style with new tunics, trousers, scrubs or apparel…
The Ellie Tunic from the Diamond Collection by Diamond Designs is stylish yet practical to work in all day thanks to its antiperspirant fabric.
Designed to highlight your professionalism in the salon, it has a sophisticated square neckline and a length of 29” for a versatile and flattering fit. It is available in a luxury crepe fabric (in Black) as well as Diamond Design’s signature linen-look fabric (in Grey).
Complete the look with Diamond Design’s Classic Trousers, designed specifically for the beauty industry.
Diamond Designs: diamonddesignsuniforms.com
Buttercups’ Breathable ECO Range is create using the brand’s new 2Life ECO fabric, a breathable weave polyester fabric that is 100% recycled and recyclable. Every kilogram of fabric is manufactured from 27 1.5 litre PET mineral water bottles using 60% less energy than traditional material.
The range itself offers comfort, durability and easy care, with four different tunic styles to choose from along with Slim Leg ECO Trousers with colour choices ranging from classic Black, Grey and White to Raspberry, Lapis Blue and Olive.
Buttercups: buttercupsuniforms.com
The Med Couture Amp! Collection features stylish scrubs that are as fashionable as they are practical.
The collection comprises a Mid-Rise Jogger in Black, Navy or Royal Blue, with a rib-knit covered elastic waistband and a pop of colour from the bright drawstring. Five pockets including a zipper cargo pocket make these joggers super practical as well as stylish.
Complete the Med Couture look with the Round Neck Tuckable Top with dyed-tomatch rib-knit trim and dolman sleeves along with two convenient zipper pockets. And on chillier days, there’s the option to layer with the Long-Sleeve Ruched Underscrub in Black.
Buttercups: buttercupsuniforms.com
Professional nail brand Glitterbels has just launched its Apparel range comprising a Glitterbels pink hoodie, joggers, T-shirt and socks available both in pink and white.
“We understand that you need to look and feel your best when creating the perfect nails,” say the brand. “Comfort and creativity at your fingertips. Magic in every stitch.”
The brand also offer a Full Apron to protect clothing from excess product. Manufactured from soft fabric branded with the Glitterbels logo on the front, its large pockets keep you organised enabling you to easily store tools and equipment, and its classic and stylish design fits all sizes.
Glitterbels: glitterbels.com
Approaching autumn; are you on track?
C• Increase business turnover
• Train in new treatments
• Grow my salon team
• Reach my goals!
Katie Godfrey encourages you to review your business goals for 2024 and make them achievable.
Can you believe we are now more than halfway through the year? Wow, how quick has that gone? I am sure we all remember in January writing down goals of what we wanted to conquer in 2024. I challenge you to look back, be honest with yourself and see if you have hit any yet or whether you still on track to achieve your goals before the end of the year?
Setting goals is so important for any business owner. You need to know what you are working towards in your business otherwise you will just plod along and not achieve anything at all.
This is true whether you are working on your own from home, mobile/freelance or as a salon owner with a team, whether you’re starting a new enterprise or have been in business for years; everyone needs something to work towards.
I invite you to download my Goal Planner for free to help you to plan – just scan the QR code at the end of this article.
Many of us will procrastinate when it comes to writing down our goals. You might have them in your head, but you need to see them and note them down so you feel accountable for achieving them. It is a lot to think about and can be overwhelming, but the key is to break it all down.
Let’s do that together.
If you look back in a year’s time, what would your best year in business look like? One that you’re proud of and where you conquer everything you wanted. Note it down. It is so much easier to work backwards than to forward think.
Once you have written down what that year looks like, you can then break it down into bite sized pieces to make it easier and to calm the overwhelm.
How are you going to achieve these goals within 12 months? What do you need to do each month to make each goal to be achievable?
Let’s look at two different scenarios:
Scenario #1
Goal: To give you more time to run your business, you want to employ your first team member.
To hit this goal within a year, I would break the process down like this:
• Months 1-3: The recruiting stage.
• Months 3-5: Your new team member commences employment with you and starts training.
• Months 5-7: Your new employee is building their client base and getting customers to trust them.
• Months 8-10: You can start handing over some of your clients to your employee.
• Months 11-12: You now have the time to work on your business rather than in it!
Scenario #2
Goal: To generate business turnover of £80,000 a year.
To hit this goal within a year, I would approach this as follows:
• Break down your figures to show how much your treatments and retail items would need to generate per month and per week to hit your £80,000 turnover target: this would be £6,666 a month or £1,539 a week.
• How far away are you from hitting that currently? How many more clients do you need to get through the doors to hit that weekly and/or monthly target? What marketing do you need to put in place to hit this goal?
• Next, each month track marketing and takings, see what is working and if you’re hitting your goal.
• This will help you to focus better as trying to hit £1,539 a week sounds a lot more achievable than £80,000.
Katie Godfrey is a Business Strategist, Mentor and CEO of KG Professional, offering ABT Accredited courses. Scan the QR code to download her free goal planner!
Implementing a strategy where you breakdown your goals into achievable bitesized chunks throughout the year should help you to reach your goals. You can even do this with your personal goals.
And don’t forget to use this process when considering your goals for 2025 – it’s only a few months away!
Alicia Humphreys
The benefits blogging of
Alicia Humphreys on why you should be creating blogs for your hair and beauty business.
IIt’s no secret that maintaining an online presence is crucial for businesses and those in the hair and beauty sectors are no exception. One powerful tool that salon owners, hair and beauty pros can leverage to connect with their audience, showcase their expertise and boost their online visibility is a blog.
But what are the benefits to blogging?
Let’s explore the benefits of blogging for hair and beauty pros and provide valuable tips on creating engaging content that not only captivates your audience but also enhances your business’ online presence.
Establishing authority and expertise: A wellmaintained blog allows hair and beauty pros to showcase your expertise in the beauty and hair industries.
By sharing valuable insights, tips and trends, you position your business as a go-to destination for all things hair and beautyrelated. This not only builds trust with your audience but also establishes your business as an authority in the field.
Connecting with your audience: Blogging provides an excellent platform to connect with your audience on a more personal level. Share behind-the-scenes looks, stories about your
“Make your content visually appealing and shareable on social media”
team and the journey of your business. Humanising your brand creates a stronger connection with your clients, making them feel more invested in your business.
Boosting search engine visibility: Regularly updating your blog with relevant content improves your salon’s search engine optimization (SEO). When potential clients search for hair or beauty tips, trends or salon services, your blog posts can appear in search results, driving organic traffic to your website.
Content ideas for salon blogs
Trend showcases: Keep your audience informed about the latest hair and beauty trends. Share insights into popular hairstyles, nail art, makeup looks and skincare routines. Consider creating visual content like infographics or video tutorials to make your trend showcases more engaging.
Behind-the-scenes looks: Take your audience behind the curtain and show them what goes on behind closed doors. Introduce your team, share stories from the salon floor and provide a glimpse into your creative process.
Client transformations: Showcase the incredible transformations your clients undergo at your salon. Share ‘before and after’ photos, client testimonials and stories of personal empowerment. Highlighting real transformations not only showcases your skills but also inspires confidence in potential clients.
Product reviews: Feature reviews for the hair and beauty products you use and sell at your salon. Offer honest opinions, share tips on how to use products effectively and
recommend must-have items. This not only adds value to your blog but also promotesthe products you offer.
Tips for writing engaging content
Know your audience: Tailor your content to your target audience’s interests and preferences. Understanding your clients’ needs and concerns allows you to create content that resonates with them.
Use interesting headlines: Craft attentiongrabbing headlines to entice readers. A catchy title can make the difference between someone clicking on your post or scrolling past it.
Include images: Enhance your blog posts with high-quality visuals. Use ‘before and after’ photos, infographics and videos to make your content visually appealing and shareable on social media.
Optimize for SEO: Incorporate relevant keywords naturally into your content to improve your blog’s search engine visibility. Use descriptive meta titles and meta descriptions for each post.
Blogging is a powerful strategy that can significantly enhance your online presence, connect with your audience and establish your business as a trusted authority in the hair and beauty industries. By consistently providing valuable content and following the tips mentioned above, you’ll not only engage your current clients but also attract new ones, driving the success of your salon in the digital age.
What’s New in Hair
Sachajuan reveal enhanced texturizing cream formula
Sachajuan has reformulated its Ocean Mist Texturizing Hair Cream to offer more resistance to humidity and increase its styling properties.
The cream is ideal for creating beachy curls through air drying or diffusing, as well as acting as a foundation product to add grip and volume during blow drying.
The new formulation features Shea Butter to deeply nourish the hair and Hydrolyzed Rhodophycea (red algae) Extract that strengthens hair fibres against daily damage. In addition, Styling Polymers (PVP and VP/VA Copolymer) deliver strong yet flexible hold and water resistance giving styles a natural look and feel.
Sweet Squared: sweetsquared.com
Protect and style with new multi-tasking spray
Fudge Professional has introduced a new multitasking blow dry spray that tames flyways, boosts volume and controls frizz.
Push It Up Blow Dry Spray also has a thermal shield to protect hair against damage during heat styling.
It is formulated with Provitamin B5 for a high gloss result and Hydrolyzed Keratin to defend against breakage.
Fudge Professional: uk.fudgeprofessional.com
Caring for hair damaged by summer heat
Australian brand Original & Mineral (O&M) has introduced two limited edition sets to help detangle hair.
Each O&M Detangle Pack features a fullsized shampoo and conditioner duo and a complimentary detangling brush. Options include the Fine Intellect set for fine flyaway hair that needs protection against oxidization and UV damage, and the Hydrate & Conquer Set to lock in moisture on sun damaged hair.
The Detangler brush included in each pack has flexible ball-tipped bristles to de-tangle knots and reduce frizz. Suitable for all hair types, it can be used on wet or dry hair and is gentle on the scalp.
PETA certified as cruelty-free, O&M products are renowned for their active natural extracts and minerals including native Australian ingredients, produced in the company’s own solar powered factory and packaged sustainably.
Original & Mineral: originalmineral.co.uk
New colour primer combats Cysetic acid damage
If you have chameleon hair clients who switch up their colour each appointment, INNOluxe FBR is a new primer that can help you to achieve their colouring dreams without causing damage.
The treatment combats Cysetic acid damage, created when hair takes on too much oxygen through brushing, age, heat styling, environmental aggressors and chemical processes, and which can lead to hair over absorbing colour. In addition, Disodium EDTA, a Chelating agent often found in clarifying shampoos, combats metals contamination enabling it to be washed out of the hair.
Compatible with all colour brands, FBR is sprayed onto hair prior to colouring, repairing and strengthening to ensure colour penetrates and saturates hair more evenly for a vibrant finish that lasts.
INNOluxe: innoluxe.com
Image courtesy of Kayleigh Dixon, aka Kayleigh the Hair Witch
Ori Lab reveals two dry hair texturising sprays
Ori Lab has introduced two new styling sprays for use on dry hair to extend a blow-dry, create texture, give flexible hold and volumise the hair.
Refreshing hair and providing soft styling, Ori Lab Dry Touch Spray can extend the life of clients’ blow-dries whilst creating barely-there texture and movement. Clay powder spheres capture oily residue on the hair whilst organic Avocado and Pomegranate oils enhance hair condition.
Also new to the Ori Lab line, Undone Texture Spray is a matte texture spray that plumps hair while adding flexible hold and volume for a tousled undone look.
Suitable for all hair types, Powder Spheres and styling co-polymers plump hair strands, whilst organic Rice powder particles attach to the hair surface to support flexible full-bodied styling.
Both products are also formulated with Ori Lab’s Clean Beauty Base of Aloe Vera Juice Powder, Niacinamide and Marshmallow Root Extract.
Xpert Professional: xpertprofessional.co.uk
Osmo refreshes dry shampoo formulation
Osmo has given its Day Two Styler dry shampoo a makeover, with new-look packaging and enhanced formulation.
Osmo Day Two Styler helps to extend clients’ blow-dries with key ingredient Corn Starch that absorbs sebum and excess oil, adding volume to limp locks. Clients simply spritz the spray onto dry hair on day two, rub away any powder residue with fingers and see locks revitalised and their style extended.
Suitable for all hair types, this dry shampoo now comes in a larger 200ml sleeker can.
The spray is also great for creating texture to hold hair-up styles. Adele Clarke, Osmo Ambassador, says:
“The Two Day Styler is a fantastic tool to help hair-up artists provide volume and staying power on more challenging finer hair types.”
Osmo: osmo.uk.com
New liquid supplement supports hair wellbeing
Scandinavian Biolabs have introduced a new liquid supplement to support hair health.
Scandinavian Biolabs Bio-Silacumin is a 1% Ortho-silic Acid (OSA) solution, a uniquely bioavailable source of silicon which is an essential micronutrient for collagen synthesis and the formulation of hair. In addition, Selenium contributes to normal hair maintenance and Zinc plays a role in cell division process for hair wellbeing. Antioxidant Curcuma (Turmeric), which has bioactive compounds, adds extra support.
Thanks to its liquid formulation, the supplement can be easily absorbed by the body when taken directly or in water or juice.
Scandinavian Biolabs: scandinavianbiolabs.co.uk
Nak introduce grooming collection to barber brand
Nak Barber Australia has launched a collection of styling rituals and grooming products.
The eight vegan products have been created for mild cleansing, close shaving and hydrating skin protection on the scalp, hair, beard and body. Formulations feature purifying botanicals, beeswax, vegan Carnauba wax, resins, powders and clays.
The collection comprises Daily Detox Shampoo to refresh the scalp, hair and body and Beard & Face Elixir to soften sharp beard bristles, hair and skin.
For styling hair, choose from Done & Dirty, a hard clay for extreme hold with no shine; Tough’N Up, a no shine putty with strong hold and matte finish; Out of Control, a clay/semi strong hold for matte moveable control; In Shape, a low shine shaping paste for firm hold; Surf Wax, a wax pomade that creates sea salt beach texture; and Slick Pomade, a wax pomade for high shine and slick back grooming.
Xpert Professional: xpertprofessional.co.uk
All About
AlltheAboutCurl
the Curl
Finding the right products to enhance natural waves, curls, coils and texture.
wWhilst how they style their hair is your clients’ personal choice, an increasing number of those with textured hair are opting to embrace their natural curls, coils and waves. To achieve the best results, whether it’s through heat styling or air drying, professionals should use products designed specifically for curl pattens Type 2 (wavy), Type 3 (curly) and Type 4 (coiled).
It’s all about treating the hair correctly, as the experts at Alfaparf Milano (alfaparfmilanopro.com/gb-en) explain:
“Any type of hair has the potential to be beautiful if you understand how to treat it properly. Environmental conditions such as humidity and heat are key external sources of stress for our hair, resulting in frizzy, flat, dehydrated locks or a mane full of static electricity.”
“Products play a crucial role in managing and styling curls effectively. They help enhance curl definition, manage frizz, provide moisture, and protect hair from damage,” explains Abigail Butler for L’Oreal Professionnel (lorealprofessionnel.co.uk). “Using the right products tailored to your curl type – whether wavy or coily - can make a significant difference in achieving your desired curl definition and overall hair health.”
Look for a product range that is formulated specifically for Types 2 to 4 by experts in enhancing these hair types. Several ranges have been developed by individuals who want to embrace their curls but have been unable to find products to suit coils and textured tresses. In addition, existing professional brands have recognised the fragility of curly and coiled hair, creating new cleansing, conditioning and styling products specifically for this market.
Aveda Be Curly Advanced™ comprises seven products that cleanse, condition, prime and style textured hair. The range has been clinically tested on types of textured hair from 2A –4C patterns for frizz protection, hydration, strength, shine and definition.
The silicone-free formulations have been cocreated by Aveda’s Global Texture Team and scientists and feature vegan peptides derived from hydrolyzed pea protein and vegetable protein. Through the hydrolysis process, these proteins are broken down into small, potent peptide components enabling them to penetrate and increase the strength of each strand of hair. In addition, Kokum seed butter deeply nourishes and conditions while providing slip and detangling to help reduce breakage.
Aveda: aveda.co.uk/professional
Created for all curl, wave and coil types, Bouclème offers a range of cleansing, conditioning and styling products formulated with active plant extracts and essential oils and free of sulphates and silicones.
The collection comprises a wide variety of formulations that nourish fragile hair from the inside out to define curls, enhance hydration and add shine to hair that may be damaged through styling.
Bouclème offers six cleansers/shampoos, five conditioners, five treatment products and nine styling products. New to the collection are Curl Defence Spray which protects against damage caused by heat tools, UV rays, pollution, humidity and brushing, and Flexible Hold Hairspray for flexible medium-to-strong, anti-static hold.
Bouclème: www.boucleme.co.uk
Sachajuan’s Curl collection comprises a variety of curl-enhancing formulas that help create. enhance and define natural bouncy curls whilst minimising frizz, adding shine and improving hair texture and manageability.
The range includes Curl Shampoo with Ocean Silk Technology and wheat protein to nourish the curl cuticle building strength and shine. Curl Conditioner defines curls with Ocean Silk Curl Complex to refine individual curls, sealing out frizz.
For an intensive hair therapy on curly, coiled or textured hair, Curl Treatment is a wash-out formulation that also features Ocean Silk Complex and enhances hair manageability. When applied, left for 10 minutes and rinsed, it builds a nourished foundation enables you to style soft, bouncy curls that last throughout the day.
Sweet Squared: sweetsquared.com
Repêchage®’s Hydra-Amino 18 Hair Spa Serum is a lightweight vitamin oil featuring the brand’s exclusive Laminaria Digitata Seaweed extract which contains 12 vitamins, 42 minerals and 18 amino acids. These act as building blocks of protein to help nourish stressed, damaged curly, coiled or textured hair.
In addition, botanical oils of Marula seed, Jojoba seed, Coconut and Safflower seed, along with antioxidant Vitamin E, nourish dry scalps and lock-in essential moisture.
Applied to the hair ahead of heat styling, this advanced formulation helps protect against heat damage and leaves the hair surface smooth.
Repêchage®: beautyfromthesea.co.uk
Clean Curls is a range of products developed specifically to simplify hair care for curly hair types with ‘clean’ formulations made with 97% naturally derived ingredients. Products are also vegan and cruelty free, and free from parabens, silicones and phenoxyethanol.
To define and hold curls this summer, the brand’s Super Shine & Define Curl Custard is a lightweight cream that also enhances elasticity for bouncy curls with shine and natural hold and movement. The custard is formulated with Aloe Vera Juice to strengthen hair and control frizz whilst styling.
Clean Curls: cleancurls.co.uk
Alfaparf Milano Professional’s Semi Di Lino Curls treatment line enhances the texture of waves and curls by hydrating and preventing damage from frizz caused by humidity. In fact, it features the brand’s Climate-Proof active ingredient that delivers seven-day, non-stop hydration and 72-hours of frizz control even with 98% humidity. In addition, Manketti oil from the Mongongo fruit tree seed oil adds hydration and elasticity for softer hair.
Urban Defence Pro Complex provides advanced protection against stress from pollutants, Shine Fix Complex from flaxseed extract adds shine for 24 hours, and Color Fix Complex acts as a UV filter to maintain hair colour longevity.
The collection comprises Enhancing Low Shampoo, Hydrating Co-Wash, Enhancing Conditioner, Enhancing Mask, Defining Cream, Reactivating Spray and Multi-Benefit Oil.
Alfaparf Milano: alfaparfmilano.com/gb-en
The Kevin.Murphy Killer.Curl collection is formulated specifically to enhance an air-dried look on uniquely textured hair ranging from 2A curls to 4C coils. Products address the common concerns of textured hair thanks to hydrating Shea Butter and organic Oat Milk, Avocado Oil high in fatty acids to protect the hair and Caster Seed Oil to seal in moisture.
The collection comprises Killer.Curl Wash and Killer. Curl Rinse which prep curly to coily hair ahead of an application of Killer.Twirls finishing air crème, that not only defines and enhances all textures of curls with hydration and bounce but leaves hair feeling rich and luxurious.
developed the Curl Expression line to deliver professional-level curl-care.
Products are formulate with curl-loving ingredients including natural origin humectant Glycerin for its moisturising properties; Urea H, a protective dualaction emollient that retains hydration and reinforces the hydrolipid barrier; and Hibiscus Seed, a natural source of amino acids and vitamins.
The collection comprises 10 products including shampoos, masks, leave-in conditioners and styling products.
“One of my staple pieces to go to is the L’Oréal Professionnel Curl Expression Mousse and long-lasting Leave-in Moisturiser which is specifically designed for curly hair,” explains Abigail Butler for L’Oreal Professionnel. “These products are formulated with ingredients that nourish and hydrate curls, promoting healthier, more manageable hair.”
Alterna’s My Hair. My Canvas. Textures & Curls line has been designed to simplify the haircare routine with vegan and ‘clean’ formulations.
Developed by Alterna’s curly-haired team members and stylists, products feature the brand’s sustainably sourced Vegan Botanical Caviar, a blend of hydrating polysaccharides and free-radical neutralising antioxidants that smooth the cuticle and improve hair’s moisture retention. Additional ingredients include Fairtrade Coconut Oil and Cocoa Butter, hydrating Kakadu Plum Extract, Moringa Seed Oil, Shea Butter, and ethically sourced regenerative Banana Flower.
The collection comprises Begin Again Curl Conditioner, More Butter Masque, Loosen Up Curl Elongator, Begin Again Curl Cleanser and My Way Curl Defining Gel.
Alterna Europe: alternahaircare.com
What’s HOT in Hair
Leading stylists highlight the most in-demand cuts and colours for the season.
The Micro Fringe
“Micro Fringes can be soft and wispy or blunt and bold, and pair well with multiple hair textures and lengths. Especially trendy right now are the contrasting lengths of a micro fringe with very long hair, or contrasting textures of a smooth styled micro fringe next to textured hair” - Teresa Romero (@_teresa_romero), Creative Director for Sam Villa (pros.samvilla.com) and Artistic/ Education Director for Jose Luis Salon.
The Box Bob
“The Box Bob is a structured short bob that stops at the chin and has a square shape which frames the face, like a box which is where it gets its name from. The Box Bob is great [for] naturally fine or thin hair, as it’s not about volume it’s more about the shape and movement of the style. It’s a low maintenance ‘cool girl’ vibe and can be adapted to suit every face shape and hair texture” - Katie Allan, Founder of MAYFIVE Hair (mayfivehair.co.uk).
Ribbon Lights
“The Ribbon Lights colour trend is a beautiful, layered colour trend we’ll no doubt see more of in 2024. Think of it being a progression of the Tiramisu trend from spring 2023 that had three different shades of brown: a warm tan shade with a yellow undertone, a deep warm brown, and a light brown with gold to reflect. Ribbon Lights is a technique designed to create a natural-looking blend that weaves luminosity throughout your locks” - Jake Nugent, OSMO Ambassador (osmo.uk.com).
The Textured Crop
“The Textured Crop can be worn in many ways, but I love to pair this with a fade at the back and sides, ensuring they are cut shorter than the top and then add lots of texture into the top section of the hair for that super trendy finish. This also looks great when paired with a fringe for serious ‘cool guy’ vibes. This is also a good choice for those who may struggle with their hair thinning as the layers and choppiness within the cut help to provide the illusion of thicker hair.” – Jim Shaw, Grooming Expert (jimshawstyle.co.uk).
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Sharing your experience of being an ABT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our ABT team members who have excelled in their service to you!
What you’ll
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