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Our logo might have changed and our membership benefits have improved too, but the dedicated team behind it all remains the same, taking your questions via phone, live chat, social media and in person at events throughout the year.
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The ABT Accredited educators to follow in 2025…
Use Katie Godfrey’s DIY public relations tips to ensure your salon makes a
With the global market projected to rise by a third, it’s time to refresh your approach to male clients
Using extensions to volumise clients’ thinning hair.
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Men’s Hair Trends
Mike Taylor celebrates texture and shape whilst embracing diversity in styling techniques.
Emma Dixon channels s hape and colour in a celebration of creativity! 76
Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk
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Dave Horton dave@abtinsurance.co.uk
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Darren Hassett darren@abtinsurance.co.uk
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Shaun Peaty shaun@abtinsurance.co.uk 01789 336888
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Amelia Black amelia@abtinsurance.co.uk
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Ella Figgitt ella@abtinsurance.co.uk
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Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS
Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.
Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.
ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.
ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.
A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.
Non-invasive treatments. Non-invasive costs.
As we move into the spring months where growth, new beginnings, nurture and support take affect on the environment around us, the ABT team are embracing this time of year and all that it stands for.
From student to professional, or those starting their own businesses or teaching journeys, we know that partnering with ABT can nurture new beginnings and opportunities.
As acquisition allows further growth of the company and the expertise within the ABT team expands, members are certain to benefit from all that this brings. Find out more about this exciting development on page 14, where we discuss what becoming part of global insurance broker, Howden, means for ABT and our members.
As a result, over the coming months you’ll see the introduction of additional membership benefits designed to help and support you throughout the year ahead, negotiated with professional brands on your behalf by the ABT team.
We’re working hard to provide you with the best service and value as part of your ABT membership, meaning you gain more from your insurance, with benefits offered whether you are an individual therapist, are self-employed, insure your salon team or educate students through your college or training school.
Spring also marks the start of ABT’s tour of the UK and Ireland for 2025. We’re pleased to confirm the same, familiar ABT team you have grown to know will be at trade events in London, Dublin and Manchester to answer your questions and queries, from insurance to accreditation. Most importantly, we look forward to providing you with more of your onsite membership benefits.
Enjoy ABT merchandise, goody bags and the latest news from the industry via your ABT membership magazine - Beauty & Hairdressing - celebrating its 20th issue.
Firstly we invite you, as an ABT member, to network with likeminded industry peers and meet the ABT team over a glass of fizz at Professional Beauty London, which takes place on 2nd and 3rd March at London’s Excel centre. All ABT members (along with a colleague) are invited to enjoy VIP access with no further verification required. Plus, you’re invited to upgrade and benefit from the Salon and Spa Owners Club at a discounted rate. Book your Professional Beauty London VIP tickets using this exclusive link:https://bit.ly/PBLondon-25
There are so many reasons to be an ABT member this spring. Take full advantage of all that we, as the leading specialist beauty insurance and membership provider within the UK, offer to support you, your career and business.
Amelia Black ABT Head of Brand & Marketing
Newly launched
Introduce beauty treatments into your service menu with the multi-purpose Luar
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Lie-flat function provides ultimate comfort during longer treatments
Make a showroom appointment today to learn how our products can boost your business in 2025
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DDave Horton Managing Director and founder is delighted to announce that Associated Beauty Therapists (ABT) has been acquired by global insurance broker Howden. ABT and sister brand AIT has become a part of Howden’s growing Health & Care division.
As an ABT member you’re probably thinking, how will this affect me?
ABT are here, as always, to tell you more…
“Howden is a leading insurance broker with over 25 years’ experience in supporting the Health, Beauty and Care sectors. With a well-established and trusted reputation, Howden is committed to protecting and empowering professionals and businesses across the industry. Howden is one of the largest UK retail brokers, as well as being one of the largest insurance groups in the world, with a global presence in over 100 countries, with more than 19,000 employees dedicated supporting their clients, including businesses just like yours.
You might already recognise their name and logo, or will become a little more familiar with it during 2025 as beyond the day to day insurance work they do, Howden is passionate about supporting industries and communities they work with. Sports fans among us, may recognise them from a number of high-profile sports partnerships including their role as the Official Partner of Ascot Racecourse, Official Partner of Emirates Great Britain SailGP Team and as proud Principal Partner of The British & Irish Lions rugby tour, which sees them become the
official front of jersey sponsor for the 2025 Men’s Lions tour to Australia and the Series title partner for the Howden Women’s Lions tour to New Zealand in 2027.
Acquiring ABT strengthens Howden’s offering by expanding their expertise within their growing Health & Care division, aligning seamlessly with their established Allied Healthcare team. Whilst Howden already have a strong presence and trusted reputation in offering tailored insurance solutions to various sectors, this partnership enhances Howden’s ability to support businesses and professionals across the beauty and hair scope of Health & Care. “We understand the value of having a dedicated, specialist team who truly understand the needs of the clients that they work with, and ABT expertise perfectly complements Howden’s client first approach. “Together, we share a commitment to delivering industry-leading protection, ensuring clients receive the highest level of support, coverage, membership and customer service”.
We hear you asking, “Will this have any immediate effect on me as an ABT member?”
ABT members can expect a seamless transition, with the same trusted brand, dedicated team, and excellent service and membership you already rely on. Becoming a part of Howden provides new opportunities and enhanced support, thanks to the strength and resources of a larger group.
ABT Members will benefit from ABT’s continued commitment to excellence, now with the added advantage of Howden’s industry expertise and wider network. “With the support of a larger broker
“Together, we share a commitment to delivering industryleading protection, ensuring clients receive the highest level of support, coverage, membership and customer service”
and Howden’s extensive expertise across the Health, Beauty & Care industry, we are committed to offering even greater support to members.
Moving forward, you will see some rebranding but essentially for now, nothing changes for you, and as a valued ABT member any relevant changes will be communicated to you as and when they come into effect and will continue to share insights into the many new ways Howden can help you as an ABT member.”
If you have any questions, the same, familiar ABT team you have grown to know will be on hand at Professional Beauty, London, ExCel on 2nd and 3rd March, as well as at further industry trade beauty and hair shows later this year. From Manchester to London the ABT Team are looking forward to providing you, you’re on site membership benefits, so don’t forget to pop along with VIP access.
You can always reach out via social media @abtinsurance by leaving us a DM, or if you prefer you can contact us via email, live chat with us on our website or by phone, all contact details, and social media remain the same, so if you weren’t following us before now is the time! What a year to be an ABT Member!
Buttercups refresh tunic colours for spring ‘25
Salon workwear specialist Buttercups Uniforms has revealed two new colours for spring ’25.
Taking inspiration from spring blooms, Peacock is a sophisticated teal shade whilst Fig is a vibrant purple.
Some of the brand’s most popular tunic styles, manufactured in Buttercups’ signature bi-stretch fabric, are now available in the two new colours. The B230 Demure Square-Neck Beauty & Spa Tunic and the B620 Pretty Waist-Detail Beauty & Spa Tunic (pictured) now both come in Peacock, whilst the B212 Sophisticated TieBack Beauty & Spa Tunic and the B428 Modern Beauty & Spa Tunic with Pockets are available in Fig.
Buttercups Uniforms: buttercupsuniforms.com
Lake District Spa enhances heat & ice experience
Armathwaite Hall Hotel & Spa in the Lake District has introduced its a Heat and Ice experience with the addition of an Ice Fountain and new Salt Steam Room.
The new facilities follow a £1.5 million investment in the Spa Garden Suites in 2023, elevating the hotel and spa’s offering.
Lorela Movileanu, Armathwaite Hall’s Spa Manager, comments:
“I’m incredibly passionate about the benefits of these new additions to our spa. Seeing our guests relax, rejuvenate, and truly thrive after experiencing the Ice Fountain and Salt Steam Room is extremely rewarding. Here at Armathwaite Hall, we utilise the power of nature to create unparalleled spa experiences. Our new Heat and Ice experience, combined with our unique wellness programmes like Wild Swimming and Silent Walking allow guests to reconnect with themselves and the natural world.”
Armathwaite Hall was recently named by the Guardian newspaper amongst the top 30 spa hotels in Europe.
Armathwaite Hall Hotel & Spa: armathwaite-hall.com
Footlogix® has gained official endorsement from the Institute of Podiatrists (IOP), a body that represents podiatry professionals in the UK.
This follows a rigorous evaluation conducted by the Institute’s Medicines and Procedures Panel (MaPP) of clinical podiatrists and foot health experts. Footlogix®’s products were evaluated against stringent criteria including quality, compliance, technical materials, evidence-based research and client satisfaction.
Commenting, Gaynor Wooldridge, Chair of the Executive Committee at the Institute of Podiatrists, says:
“Footlogix® products have become a favourite amongst our podiatry patients. During the Institute of Podiatrists’ clinical trial, patients using various Footlogix® products experienced significant improvements, showcasing their effectiveness in addressing diverse foot health concerns.”
Samantha Sweet, CCO at Sweet Squared who distribute Footlogix® products, adds:
“This endorsement reinforces what we’ve always known – Footlogix® products deliver outstanding results that beauty pros and their clients can trust.”
Sweet Squared Ltd: sweetsquared.com Institute of Podiatrists: iop-uk.org
Skincare expert Caroline Hirons has launched a professional line of products designed to elevate in-salon treatments.
Skin Rocks Pro introduces an accessible and simple collection of clinically proven formulations paired with treatment protocols that merge science with precision technology and touch therapies. Products have been developed with rigorous clinical and consumer testing across a range of skin types, tones and life stages.
With the aim of empowering skin professionals, the Skin Rocks Pro line is available for all qualified professionals, from mobile therapists to seasoned clinic practitioners.
Brand founder Caroline Hirons explains: “Skin is the foundation and qualified therapists are the ultimate experts. We’ll provide a depth of education for professionals which deepens skin histology knowledge to empower therapists and support them in achieving results whilst easing consumer conversations for practitioners.’’
Skin Rocks Pro will be introduced at Professional Beauty London in March with products available for purchase from July 2025.
Skin Rocks: skinrocks.com
More than 650 salon owners from the beauty and medispa industry gathered recently for the Phorest 2025 Salon Owners Summit, held at the Royal Convention Center in Dublin.
The annual Summit offered an insightful two-days of education, with valuable business strategies, trends and marketing tactics shared along with guidance on personal development and salon growth.
The event saw a stellar lineup of speakers including resilience expert Ronan Harrington, consumer behaviour specialist Ken Hughes, social entrepreneur Dr Anne-Marie Imafidon MBE and celebrity stylist and mental health advocate Daniel Mason-Jones. SaaS Tech Founder Kati Whitledge discussed marketing whilst Peigin Crowley, founder of Ground Wellbeing, shared strategies for managing burnout.
The Breaking Barriers panel highlightedthe lag in textured hair education and the importance of integrating diversity into training featuring Winnie Awa, Dija Ayodele, Keya Neal and Tendai Moyo.
Workshops were hosted by Michael Yost, founder of President of Strategies, Salonology’s co-founder Ryan Power, and Áine Solon, Phorest’s Senior Talent Acquisition Partner, who discussed recruitment.
Phorest Salon Owners Summit: salonownersummit.com
The Skin Health Alliance and social skincare app Clear are collaborating to promote safety in the skin care industry and empower consumers to source trustworthy skin health information.
An advocate for skin health education, the Skin Health Alliance works with independent dermatologists to perform in-depth scientific reviews, analysing ingredients and clinical trials data for proof of safety and efficacy.
Social app Clear aims to make personalised, data-driven skincare routines more accessible, encouraging consumers to share product experiences with a community of users with similar skin concerns.
The partnership enables Clear users to identify skin products accredited by The Skin Health Alliance as meeting the not-forprofit organisation’s high standards.
James Stalley, Executive Director of the Skin Health Alliance, comments:
“Partnering with Clear allows us to reinforce the importance of scientifically validated skincare products. We are thrilled to enhance consumer confidence and education through this collaboration.”
Skin Health Alliance: skinhealthalliance.org Clear: getclearapp.com
Session manicurist Ami Streets has reported being a fan of the CACI Rejuvenating Hand Mask, using the treatment whilst prepping attendees for Paris Couture Week AW25.
Ami Streets used the treatment alongside Dior products whilst manicuring actor
Elizabeth Debicki’s nails for the front row of the Dior Couture show. Commenting on CACI’s Rejuvenating Hand Mask, Ami says it is: “One of my favourite prep products, and makes such a difference to the skin.”
Elizabeth Debicki (pictured), who played Diana, Princess of Wales in the Netflix series The Crown, is also said to be a fan of CACI facials pre-red carpet during the awards season.
CACI International has also revealed that it achieved its busiest January in the company’s 33-year history. The success has been attributed to the launch of the new CACI Synergy Flex system along with the brand’s January 2025 trade-in offer.
CACI: Cacibeauty.com
Wellness pioneer Champneys is celebrating its centenary with the launch of the ‘100 Years Young’ campaign.
The UK’s first health resort, Champneys was founded in 1925 in Tring, Hertfordshire by naturopath Stanley Lief, introducing the country to the transformative power of holism, nutrition and stress management. Champneys now comprises four spa resorts, two spa hotels and two city spas located across the UK. Over the years, Champneys has attracted high profile guests including the late Diana, Princess of Wales, Kylie Minogue, Daniel Craig and Brad Pitt.
The year-long celebration will pay homage to the group’s 100 years of innovation and excellence in holistic health, with Centenary Signature Treatments, events and retreats, new sustainability initiatives and the introduction of wellness tech.
A fresh, bold ‘100 Years Young’ logo has also been launched which aims to encapsulate Champneys’ vision for the future of wellness.
Commenting on the centenary celebrations, Alan Whiteley, CEO of Champneys, says:
“For a century, Champneys has been at the forefront of holistic health, blending timehonoured traditions with cutting-edge wellness innovations and complete wellbeing to offer enriching experiences. As a brand, our timeless approach to wellness has cemented our position as the original spa influencer, meeting the needs of a changing world and shaping the wellness industry of the past, today and for generations to come.”
Champneys: champneys.com
Hair extension brand Remi Cachet has identified the next cohort of extensionists to become part of the Super Stylist Programme.
Built of loyal brand advocates, the Super Stylists will have opportunities to work closely with the Remi Cachet team, be recognised for their expertise and influence in the sector, opening new career prospects. This elite group will also have a direct influence on Remi Cachet’s product development and innovation.
Victoria Lynch, Remi Cachet founder, comments:
“I am genuinely very passionate about our Super Stylist initiative. Giving recognition to exceptional extensionists who hero expertise and ethical practice is important in a crowded industry, where premiumquality and high standards are crucial. I am excited to motivate and inspire our new generation of Super Stylists, providing them with the tools they need to create magic!”
Remi Cachet: remicachet.com
The GelBottle Inc. and Future Dreams charity have announced an ongoing partnership to help make a difference to those impacted by breast cancer.
The partnership will see the nail brand make financial and product donations to the charity and participate in awareness campaigns. Future Dreams provides in-person and online practical, emotional and psychological support to breast cancer patients. Funds raised are directly allocated to support services, awareness initiatives and secondary breast cancer research.
To kickstart the partnership, from November 2024 until March 2025, The GelBottle Inc. is donating 10% of all profits from sales of their five bestselling pink shades, featured in the brand’s Valentine’s Day Edit, to Future Dreams.
In addition, 50 of The GelBottle Inc.’s team members took part in a 5k walk in Brighton in memory of a beloved colleague lost to breast cancer the previous year. The day, full of hope and positivity, also raised money for the Future Dreams charity.
The GelBottle Inc. will offer additional support during 2025 at the Future Dreams annual fashion show in May and hold an online educational workshop on breast selfexamination for colleagues and TGB’s audience.
Future Dreams: futuredreams.org.uk
The GelBottle Inc: thegelbottle.com
Portuguese hair colour brand Andreia Professional is being rolled out to UK wholesalers by new official distributor, Grafton International.
With a commitment to sustainability, the Andreia Professional range combines decades of expertise in colour innovation with a range that includes vegan colouration, lighteners and developers plus hero products such as Color Speed Accelerator Oil, PostColour Co-Wash and homecare.
Commenting, Jonathan Hardwick from Grafton International, says:
“Andreia Professional hair brand offers not only a proven successful heritage and manufacturing in Portugal, but a compelling value proposition by delivering high-quality, performance-driven products at competitive
L’Oréal use protein composition in skin
L’Oréal Groupe has unveiled the L’Oréal Cell BioPrint, a tabletop hardware device that provides personalised skin analysis in just five minutes.
Using technology that studies how protein composition in the body affects skin ageing, known as proteomics, the device predicts potential cosmetic issues before they become visible.
Through this analysis, the tool can calculate a skin’s biological age and provide advice on slowing down the appearance of ageing, along with ingredient responsiveness to minimise guesswork when using ingredients such as retinol.
The technology has been developed through an exclusive partnership between L’Oréal Groupe and Korean startup NanoEnTek.
L’Oréal Cell BioPrint is scheduled to pilot with a L’Oréal brand in Asia later this year.
L’Oréal Groupe: loreal.com
prices, ensuring both exceptional results for salons and strong profitability for wholesalers. With this in mind, we will address key pain points with reliable product availability, robust educational and marketing support, making the UK hair professional our beating heart. Andreia Professional combines performance, value, and business support, creating a trusted partnership for long-term success in the professional hair care market.”
Grafton International: graftons.co.uk
Andreia Professional Hair: andreiaprofessionalhair.co.uk
Skin therapist Rebecca Willshee and her client James have been named as winners of the SkinBase Transformation of the Year 2024 competition.
Celebrity hairdresser Andrew Barton has partnered with Newcastle College to run his VTCT-endorsed education programme.
The ABLE programme (Andrew Barton London Education) is a two-year course designed to address the industry’s skills shortage by inspiring a younger workforce to build strong foundations for successful hairdressing careers.
Newcastle College has over 200 students enrolled on hairdressing and barbering programmes at various levels, with a team of eight dedicated lecturers and industry-standard learning spaces including a fully equipped training salon and commercial salon, The Retreat, located in the city centre campus.
To mark the partnership, Andrew Barton visited Newcastle College where he engaged students, staff and local employers in the benefits of the ABLE programme, which has already supported over 1,000 hairdressing students across the UK.
Newcastle College: ncl-coll.ac.uk
Andrew Barton London Education: andrewbartonlondoneducation.co.uk
This annual contest celebrates the life-changing results achieved through SkinBase treatments and the advanced skill of SkinBase therapists across the UK and beyond.
Rebecca, of Burton-on-Trent, Staffordshire, carried out a course of SkinBase Hydro treatments to address James’ facial acne concerns, from which he saw a remarkable transformation to his skin.
Rebecca’s entry highlighted the profound impact that SkinBase treatments can have on the confidence and wellbeing of individuals and those around them. In a powerful testimonial, James’ mum said: “My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. We have watched his skin change from this red, aggressive, angry skin that was sore, his acne was debilitating to him, but now he is confident, holds his head up high and has even got his first job! We are so proud.”
As the winners, Rebecca and James each won a 10-day Caribbean holiday with BBD $2,000 to spend.
SkinBase has now launched its Transformation of the Year 2025 competition, searching for the best client results from a course of treatments using SkinBase Microdermabrasion, IPL and/or Collagen Lift technologies.
SkinBase: skinbase.co.uk
Rebecca Wilshire: rebeccawillshee.co.uk
Dermalogica harness benefits of exosomes to enhance treatment results
Dermalogica has launched Exo Booster, a skincare solution that uses the power of vegan bacterial exosomes to rejuvenate the skin and enhance results of micro-injury procedures.
The result of three years’ research, Exo Booster is designed to leverage natural skin regenerative processes when used to complement microneedling, RF Microneedling, Fraxel, and non-ablative laser treatments. In fact, the booster supports skin for up to seven days posttreatment and is clinically proven to enhance the effects of cosmetic procedures by 86% compared to treatment alone.
The professional bi-phase Exo Booster delivers 10 billion Lactobacillus Exosomes in every treatment.
These powerful bio actives act as cellular messages, reducing the appearance of inflammation, promoting collagen production and accelerating cell turnover. The formulation is boosted further with the addition of Omega-3 Pro-Resolution technology, which accelerates skin recovery and reduces downtime.
Dermalogica’s new Exo Booster Microneedling service combines the brand’s Pro Power Peel and microneedling with Exo Booster, ensuring optimal delivery and effectiveness of the Exo Booster solution.
Dermalogica: pro.dermalogica.co.uk
15-minute flash mask treats entire eye area
Katherine Daniels Anti-Fatigue Eye Mask features a salon-strength formula that boosts circulation and intercellular energy, intensely hydrates and envelops skin in an elastic microfilm derived from Red Algae.
This hydrogel wrap-around mask covers the under-eyes, eyelids and laughter lines, and has been designed to transform tired, puffy, lined eyes in just 15 minutes.
Key ingredients include organic barley stem water rich in fatty acids to soothe and hydrate the skin along with antioxidant Phytospherix™ derived from sweetcorn kernel extract, which increases cellular energy by stimulating collagen and elastin production. In addition, hydrating hyaluronic acid reduces the appearance of puffiness and dark circles as does persian silk bark extract that boosts microcirculation and reinforces capillaries.
Katherine Daniels: katherinedanielscosmetics.com
Cleanse & tone skin ahead of waxing
Harley Cleanser & Toner has been formulated specifically to ensure skin is fresh and clean before carrying out any waxing treatments.
The product works in two stages; firstly, dirt and oils are removed from the skin, before the solution rebalances the skin’s pH level, which in turn tightens the pores and hair follicles. This not only maximises waxing results but also ensures that the wax grips the hair and prevents it entering the pores.
As well as being available in 5 litre and 500ml bottles for therapy rooms, Harley Cleanser & Toner also comes in 100ml bottles for mobile therapists as well as for retailing to clients to use at home.
Harley Waxing: harleywaxing.co.uk
Lancôme has introduced new dramatic shades and upgraded the formula of its L’Absolu Rouge Drama Matte lip colour line.
The product’s upgrade coincides with new Lancôme Global Brand Ambassador Olivia Rodrigo’s first campaign (pictured).
Light-diffusing powdery pigments deliver a cream-to-powder texture that glides onto lips smoothly for a long-wearing matte finish. The formula also cares for lips thanks to soothing ceramides which reinforce the lip barrier protecting skin against dehydration. In addition, Lancôme’s proprietary Grand Rose Extracts™ has a unique molecular signature that support skin health.
There are ten new shades added to the L’Absolu Rouge Drama Matte line whilst the existing nine colours now come in the new formulation.
Lancôme: lancome.co.uk
SkinPen has introduced a new upgraded microneedling device which includes an innovative, one-time use, easy-to-install cartridge. These minimally invasive treatments can rejuvenate the skin, improving the appearance of acne scars and neck wrinkles.
The SkinPen Precision Elite features new ActiSine™ technology, ensuring it glides smoothly on the skin, preventing common issues such as scratching or dragging associated with traditional spring mechanism cartridges.
Developed by Crown Aesthetics, the device is equipped with an Interactive Digital Display offering intuitive guidance and prompts for cartridge installation, a battery charge indicator and on-screen troubleshooting assistance. It also features an Elite Efficiency Timer (EET) to maintain effectiveness.
SkinPen: skinpenuk.com
My Skin Chemistry hyaluronic acid range enters UK market
My Skin Chemistry has launched in the UK bringing a hyaluronic acid-based skincare solution to therapists, clinics and dermatologists.
The professional-grade products in the brand’s four lines have been developed to address a variety of complex skin conditions whilst ensuring the skin remains hydrated, plump and youthfullooking. The hydrating property of hyaluronic acid is enhanced through the brand’s proprietary HYLACALM Technology with patented multimolecular structure, which also reduces inflammation by up to 94%.
My Skin Chemistry’s Reniux line combines this technology with sterile active ingredients such as antioxidants and peptides precisely at the moment of application to ensure maximum potency and efficacy.
To coincide with its UK launch, My Skin Chemistry has introduced a B2B Partner Reward Scheme with a points-based rewards program where professionals earn points on every transaction they make.
My Skin Chemistry: myskinchemistry.co.uk
Customise lash looks with glue-free
Salon System has introduced new PreGlued Underlashes for one-step application of this latest advancement in lash services.
With no glue required, the latex-free Underlashes are available Natural and Volume styles with mixed lengths that enable you to customise looks without mess. Each set lasts up to eight hours and are reusable up to two times.
Lisa Stone, Salon System Educator and Lash Expert, comments:
“The Pre-Glued Underlash range is a revolutionary addition to our lash collection. With no glue required and effortless application, it’s never been easier to achieve a flawless underlash look. Whether for everyday wear or special occasions, these lashes deliver incredible depth, volume and texture.”
Salon System’s Pre-Glued Underlashes are available in kits of 30 clusters and a pair of tweezers or individual packs.
Salon System: salonsystem.com
Ageing skin specialists Perricone MD has launched Triple Retinol Renewal face and eye serums in collaboration with brand ambassador and actor Jennie Garth (pictured).
Part of the brand’s High Potency Collection, products are formulated with clinically proven ingredients to deliver transformative results in as little as seven days.
Perricone MD’s proprietary triple retinol blend combines three distinct forms of retinol, stabilised thanks to Beta-carotene, a naturally derived form of vitamin A.
Encapsulated retinol, retinol ester and phyto-retinol ensure effective delivery and absorption, accelerating the skin’s natural cellular turnover to reveal visibly firmer, plumper and collagen-rich skin. In addition, antioxidant coenzyme Q10 (CoQ10) neutralises and shields the skin from free radical damage.
Triple Retinol Renewal Serum and Triple Retinol Renewal Eye Serum can be incorporated into an existing regime morning and evening.
Perricone MD: perriconemd.co.uk
Everlasting Brows develops wireless PMU tool
Microblading and Permanent Make-Up (PMU) brand, Everlasting Brows, has launched a new wireless applicator.
The Dynamic PMU Device is a battery powered, mini device suitable for applying lip blush, eyeliner, ombré brows, powder brows, machine hair strokes and nano strokes.
The device features a German customised motor with five speeds up to 10,000 RPM, which delivers a quiet and smooth operation, whilst its wireless design enables freedom of movement and safety. It is equipped with adjustable stroke from 2.1mm to 3mm and needle protrusion from 0 to 3.2, suitable for all PMU procedures. It’s also compatible with all universal needle cartridges.
It has an ergonomic shape with comfortable grip and comes with an additional battery pack to enable you to keep servicing clients wirelessly all day long.
Everlasting Brows: everlastingbrows.com
Lash & brow lift evolves to reduce treatment times
Salon System has launched a new Lash & Brow Lift Express System, an evolution of its Lash & Brow Lift Trio.
Designed for efficiency without compromising quality, the Express System simplifies lash and brow treatments into three quick and easy steps. Firstly lashes are lifted and brows sculpted, and then fixed in place. The treatment concludes with the application of the leave-in Keratin Boost Lotion to protect hairs whilst prolonging tint colour.
Ruth Atkins, Salon System Educator and Lash and Brow Expert, explains:
“The new Express System is a game-changer for salons. The faster processing times are perfect for busy professionals, and the results are just as fabulous as ever! The Keratin Boost is a fantastic addition, leaving lashes and brows looking healthier and stronger after every treatment.”
Salon System: salonsystem.com
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LLooking to pack the most punch into your therapies? Choose an advanced aesthetic device combining multiple technologies to build bespoke face and body treatments that deliver…
Zemits Verstand Pro is an advanced multi-application system that combines six technologies to address a wide range of face and body concerns, including wrinkles, loss of skin tone, uneven texture, stretch marks and pigmentation.
The advanced technologies incorporated are microcurrent therapy including gloves, bipolar radiofrequency, ultrasonic phonophoresis, needles mesotherapy, diamond microdermabrasion and ultrasonic scrubber.
The device enables salons to offer fully customised treatment protocols and personalised results.
Zemits: zemits.co.uk
SmartHydro-GEN, from The Smart Group, features seven handpieces and eight advanced technologies to enable you to deliver a wide range of face and body treatments from just one compact device.
The multi-functional system includes radio frequency (RF) for effective skin tightening and collagen stimulation, hydro dermabrasion for exfoliation, ultrasound technology to boost product penetration and promotes cellular rejuvenation, cryotherapy to reduce puffiness and promote skin recovery and heating therapy which boosts relaxation and enhances the impact of treatments by increasing blood flow and tissue flexibility.
In addition, the device also features a HD Skin Analyser which not only delivers detailed insights into skin concerns but also tracks immediate treatment results.
The Smart Group: the-smartgroup.co.uk/smarthydro-gen
The +maskology® Photon LED Mask features five different light technologies to enable you to treat acne and blemishes as well as revitalise ageing or dull skin.
The mask features 108 light beads and five LED light therapy colours which are delivered in high intensity to the skin.
Designed to be used as an add-on to facials and maximise on treatment time, two treatments a week are recommended for best results.
The mask incorporates red light at 630nm for antiageing, blue light at 450nm targeting acne, yellow light at 580nm for brightening the skin, infrared light at 830nm to refine pores and purple light at 560nm which has both anti-acne and anti-ageing benefits.
+maskology®: maskology.co.uk
The CACI Synergy Flex is a multi-platform customisable aesthetics system for skin rejuvenation and facial toning. Built-in technologies include microcurrent featuring CACI’s unique digital waveform and ultra-low frequency combination and S.P.E.D® Dual Action Technology which delivers LED light stimulation at the same time as microcurrent.
Designed to be future-proof, this device can be upgraded with additional technologies as they are introduced by CACI and is compatible with CACI’s existing tools: S.P.E.D® Quad Probes, S.P.E.D® Hydratone Rollers, Eye Revive Roller, Wrinkle Comb for a non-invasive alternative to collagen dermal fillers, Orbital Microdermabrasion, Ultrasonic Actuator for deep cleansing, Electro Gloves and Microcurrent Gua Sha for lymphatic drainage. The device’s three independent microcurrent channels allow for simultaneous treatments, so for example, a client’s face and hands can be treated at once.
CACI: cacibeauty.com
Ensure your salon makes a lasting impression using Katie Godfrey’s relations tips.
“Your personal brand is just as important as your business brand”
AAs someone who’s been in the beauty industry for many years, I’ve seen how important it is to build trust and credibility with clients. While marketing and sales are vital to keeping your business running, public relations (PR) plays a huge role in building long-term success for your brand.
PR is more than just selling, it’s about storytelling, relationships and creating a lasting reputation.
PR is often misunderstood, especially by smaller businesses, but it’s crucial for standing out in competitive industries like beauty and wellness. While marketing can drive immediate sales, PR builds your credibility over time. It’s about putting your expertise and unique perspective out there, so people start to recognise your brand as a trusted authority.
Think about it like this: when a client searches for a salon or beauty treatment, they’ll most likely go to the business that has built a reputation, one they’ve seen featured in a magazine or heard about through word of mouth. That’s the power of PR. It’s not just about making a sale, it’s about making a lasting impression that can keep clients coming back for years.
Your personal brand is just as important as your business brand. In a crowded marketplace, what sets you apart is you, your story, your expertise and the way you connect with your clients. Building a strong personal brand through PR is a powerful way to establish yourself as a leader in the beauty industry. Think about what makes you different from the salon down the street. Is it your unique approach to beauty or hair treatments? Your years of experience? Your personal journey in the industry? This is what makes your brand stand out and helps potential clients trust you.
PR isn’t just about getting featured once and forgetting about it. It’s about making that press coverage work for you in the long run. Here are a few ways you can leverage PR for ongoing success:
Create a Press Page: If you’ve been featured in magazines or news outlets, make sure it’s easy to find on your website. A dedicated press page adds to your credibility.
Use press coverage as social proof: Regularly share press mentions on your social media channels to remind your audience of the trust others have in your brand.
In-salon display: If you’ve got coverage in print or online, display it in your salon! Whether it’s on a digital screen or framed on the wall, it shows clients they’re in good hands.
Not every business has the budget to hire a PR agency, but that doesn’t mean you can’t start doing your own PR. Here are a few tips to help you get started:
#1. Identify your target publications
Look for publications that your ideal clients read. Whether it’s a well-known magazine or a local beauty blog, make sure the content aligns with what your business offers.
#2. Build relationships with journalists
This can be as simple as following relevant journalists on Instagram or LinkedIn. Engage with their posts and build a genuine relationship before pitching any stories to them.
When you pitch, focus on offering value. Don’t just talk about yourself, talk about what you can offer the audience of that publication. Journalists are always looking for fresh insights and if you can provide them, you’ll increase your chances of getting featured.
#4. Leverage your press coverage
Once you’ve been featured, don’t stop there. Make the most of your press coverage by sharing it on your website, social media and even in your salon. It’s all about keeping that coverage visible to potential clients.
PR can transform your beauty or wellness business, giving you the visibility and credibility that sets you apart from competitors. Remember, it’s not just about getting the press, it’s about how you use it to build long-term trust and reputation. I have a podcast episode coming out soon on this subject to give you even more insight!
Search “The Life Of KG”. Hit subscribe and you will get notified when a new episode is out.
A Proud Partner of
OThanks to a rise in demand, there are now more vegan classified hair removal products than ever before.
One of the most profitable treatments a salon can offer is waxing, with products traditionally formulated using beeswax. However, with an increasing number of clients requesting vegan products to be used in their salon treatments, is it possible to offer these hair removal treatments in line with a vegan lifestyle?
As its name suggests, beeswax has traditionally been a core ingredient in depilatory wax formulations. A natural ingredient collected as part of the honey harvesting process, filtered beeswax is combined into a number of beauty and hair formulations including balms, salves and depilatory wax. Vegan beliefs mean that these products are not suitable for use by individuals following this lifestyle.
So, the challenge for waxing brands over recent years has been to formulate professional hair removal products that deliver the highest level results and client comfort without including beeswax or any other animal-derived ingredients. As usual, our everevolving industry has risen to that task. Today there are more vegan marked hair removal products than ever before.
David Sneddon, Operations & Marketing Manager for Hive of Beauty Ltd, explains:
(EC) No 1223/2009 on Cosmetic Products, labelling must not imply that the product has characteristics, such as being vegan-friendly, that are untrue. If you are purchasing your vegan formulations from reputable manufacturers and renowned suppliers, you should be confident that packaging is reliable.
When carrying out a vegan waxing treatment, remember that all aspects of your client’s experience will need to follow vegan principles. All pre and post-waxing products should be vegan as should any of the tools you use. If you enhance a treatment with a relaxing eye mask, choose one made of a suitable material and not animal-derived silk. If clients are offered post-treatment refreshments, provide dairy-free alternatives to milk in their tea or coffee.
“When carrying out a vegan waxing treatment, remember that all aspects of your client’s experience will need to follow vegan principles.”
“The beauty industry is well versed in changing trends, treatments and styles. However, in recent years there has been a change that the industry has not previously seen before and one which has been pushed to the forefront by issue conscious clients rightly concerned about animal rights, parabens and vegan suitability.”
To be classed as vegan, products do not need to be formerly certified through an organisation (such as PETA or The Vegan Society) so it’s important that you check a product’s labelling and ingredient listing. Under the Regulation
Remember to deliver your treatments in line with manufacturer’s training to ensure you achieve the best results and your clients experience an effective and as pleasant a treatment as possible. When choosing a new wax product, contact the ABT team to confirm that the brand’s training is accredited and you can easily add a new vegan waxing treatment to your membership and insurance.
Delivering an experience in line with clients’ beliefs will earn your business a reputation as being inclusive with treatments that are accessible to all. Whether you choose to switch all of your waxing products to vegan formulations, or introduce an additional brand to meet the needs of a select number of clients, today there’s no need to compromise quality over values.
Turn the page to see some of the professional vegan waxing formulations available to salons and mobile therapists…
Lotus offers a range of vegan waxes including Crème Wax, Gelée Wax and Hot Film Wax Beads.
Lotus Crème Wax, available in seven signature fragrances, has been designed to work at a lower temperature than traditional soft wax, on all hair and skin types and is effective on short hair growth thanks to its enhanced adhesive properties.
Lotus Hot Film Wax Beads deliver superior grip technology without leaving a sticky residue on the skin. The Colophonium-free formulation comes in three signature scents and can be used on all areas of the body including the lip-line, underarm and bikini line.
Lotus Gelée Wax has been formulated for use on coarse, thick hair. Available in two fragrances, it grips hair well for a more comfortable and clean result.
Salons Direct: salonsdirect.com
developed in the UK over 40 years ago, with a gentle vegan formulation effective on any hair type and suitable for use on all areas of the face and body.
Available in Original and Tea Tree formulas, each has a rich consistency which adheres only to the hair making removal swift and comfortable. The Tea Tree option is especially suitable for sensitive skin thanks to its antiseptic properties.
Hive: hiveofbeauty.com
Hive® Wax’s SuperBerry Blend range of waxes have vegan and paraben-free formulations enhanced with potent superfoods cranberry, blueberry, goji berry and acai berry rich in antioxidants and antiinflammatory properties. Products are designed to deliver smooth, hair-free results whilst aiding skin recovery thanks to a fusion of ingredients rich in Vitamin A, B, C and E.
Working at low temperatures, the rosin-free range comprises SuperBerry Blend Antioxidant Crème Wax and SuperBerry Blend Hot Wax Pellets along with a Pre Wax Cleansing Spray and After Wax Treatment Lotion.
Hive: hiveofbeauty.com
Harley Waxing’s Vegan Strip Wax is formulated with high-quality vegan and cruelty-free ingredients enabling clients to enjoy a professional waxing treatment without compromise.
It comes in a choice of five formulations: Rose, Summer Fruits, Tea Tree, Gold and Chocolate.
This Strip Wax is suitable for use on larger areas of the body as well as on sensitive skin.
Harley Waxing: harleywaxing.co.uk
Waxperts Very Vegan Strip Wax and Very Vegan Hot Wax promise all the qualities synonymous with Waxperts wax but with fully vegan and ‘clean’ formulations.
Very Vegan Strip Wax has super fine application and is suitable for all skin and hair types, even sensitive as it includes no colourants and is fragrance free.
Very Vega Hot Wax is suitable for use on the face, underarm and intimate areas. Applied thinner, it remains flexible for easy removal.
Waxperts: waxpertswax.co.uk
Jax Wax Australia offer a range of luxury waxes including hot, strip and cartridge along with pre and post-waxing care products. The full range is vegan and formulated without parabens, palm oil, preservatives or dyes.
Available in eight formulations, their Hot Wax is suitable for intimate, facial and male waxing, plus their Strip Wax can be used over larger areas with a thin application that enables speed waxing.
The brand’s Cartridge Wax Strip/Soft Wax comes in five formulations, is easy to apply without mess and leaves no sticky residue when removed using wax strips.
Adam & Eve Distribution: adamandevedistribution.co.uk
Social media, it’s more than just a place for cat videos and dance challenges (though, let’s be honest, we all indulge). For hair and beauty business owners, it’s a powerful tool for building lasting client relationships, increasing loyalty and keeping chairs full week after week.
If your salon’s social presence isn’t quite getting the love you want, Alicia Humphreys has got you covered. Here’s how to make your social channels irresistible to new and existing clients.
YYour social media platforms are an extension of your salon’s brand. Consistency is key, not just in posting regularly, but in the style, tone and visual aesthetic you present.
Quick tips for consistency:
• Develop a visual style: Choose a font that reflects your salon’s vibe (e.g., luxurious, playful, chic). Canva’s free templates are perfect for designing on-brand graphics.
• Content calendar: Plan your posts in advance using scheduling tools such as Metricool, Later or Buffer. Consistent posting shows clients you’re active and invested.
Every salon has something special, whether it’s a signature treatment, your team’s personality or exclusive products. Showcase what sets you apart from the competition.
• Service spotlights: Break down a popular service with photos, videos and benefits.
• Client transformations: Share before and-after photos and tag your clients (with permission). Real results resonate!
• Team Introductions: Humanise your brand by spotlighting your stylists and technicians.
If you want engagement, you’ve got to give engagement. Build genuine connections by interacting with your audience in meaningful ways.
Short, engaging videos are dominating social media. If you haven’t tried creating reels or TikToks, now’s the time. They’re perfect for showcasing transformations, sharing quick tips, or jumping on industry trends.
Reel ideas for salons:
• Transformations: Capture satisfying before and-after clips.
• Quick tips: Short, snappy hair or skincare tips.
• Day in the life: Take followers through a typical day at the salon.
User-generated content is gold for social proof. When clients share their stunning hair or beauty looks and tag your salon, re-share their content. It not only makes clients feel valued but also builds credibility and trust.
How to encourage UGC:
• Create a branded hashtag: Encourage clients to use it when posting their results.
• Offer incentives: Small discounts or free products for tagged posts can boost participation.
Partnering with local businesses, influencers or other hair and beauty professionals can broaden your reach. Share each other’s content, host giveaways or co-create content to attract new followers.
Offer value through educational content
Clients love salons that go beyond just selling a service. Sharing valuable content like tutorials, styling tips or skincare routines establishes you as a trusted expert.
Content ideas:
• Product demonstrations: Explain how to use specific products.
• Sesonal tips: Share relevant tips based on weather or upcoming trends.
• FAQs: Answer common questions and dispel beauty myths.
Want followers to book an appointment, comment or share your post? Ask them! A simple “Click the link in our bio to book” or “Comment with your favourite shade!” can boost engagement and conversions.
Social media is constantly changing, so keep an eye on what works (and what doesn’t). Use free analytics tools like Facebook Insights or Instagram’s built-in features to see which posts perform best, then adapt your content accordingly.
And remember…social media doesn’t have to feel like a chore, it can be one of your salon’s biggest assets. Be consistent, stay authentic and most importantly, enjoy the process. Your passion will shine through and keep clients coming back for more.
Ready to take your salon’s social media game to the next level? You’ve got this!
Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract new customers. pinkfoxsalonsocials.co.uk
WWhen it comes to growing your business, attracting male clients can often be an untapped source of new revenue. It’s no longer taboo for men to invest in skincare, hair removal, body treatments or hand and foot care but many salons still don’t market services directly to men.
“When I started in the beauty industry 23 years ago, it was unheard of for men to come in for facials,” says Rebecca Willshee, Beauty and Skin Specialist, who won SkinBase Transformation of the Year (skinbase.co.uk) for her treatment of a male client’s acne. “I remember bringing in a couple of male friends from college just to gain experience. Fast forward to now, and nearly 45% of my facial clients are men. They take their skincare so seriously and take and follow advice more religiously than female clients.”
“Gear up your salon to offer male-orientated treatments. Not only will this attract new clientele and bring in new business, but offering these treatments will also position your business as a welcoming and inclusive treatment stop within your area,” says Lauren Evans, CACI (cacibeauty.com) Training and Development Officer.
Whilst the barbershop is an established male domain, beauty and aesthetic salons should also be considered as safe spaces to address skin concerns, increase a sense of self confidence, relieve stress and enhance wellbeing. As a growing business, this is something you should be tapping into. “When it comes to beauty treatments, salons often overlook the untapped goldmine that is male clientele,” says Harvey Cuthbert of LV College (lvcollege.co.uk).
With the global male aesthetics market projected to increase by 31% in the next three years, now’s the time to refresh your approach to male clients…
“As societal perceptions of masculinity evolve, the male aesthetics market is experiencing unprecedented growth,” explain the aesthetic experts at Zemits (zemits.co.uk). “No longer a niche, men’s interest in self-care and grooming shapes the beauty industry, opening lucrative opportunities for aesthetic professionals. The global male aesthetics market is projected to surge by 31% by 2028, signaling a significant shift in consumer behaviour and business potential.”
Zemits add:
“In 2023, the non-invasive aesthetic treatments market surpassed £49 billion, with a robust compound annual growth rate (CAGR) of 15.4% expected until 2030. Much of this expansion is driven by men seeking non-invasive treatments like laser hair removal, body contouring, and anti-ageing solutions. Similarly, Euromonitor reports that the male skincare market is thriving, particularly in anti-ageing and general skincare, which saw a 5% increase in 2023 alone. By 2028, the global men’s beauty market is forecasted to reach £91 billion, up from £63 billion in 2022.”
The first hurdle may be encouraging male clients through your salon doors. “A trip to the salon for some beauty treatments can be an extremely rewarding experience for women, leaving them feeling refreshed, confident and looking fabulous. For the uninitiated male client, it can be a daunting array of choices and take some completely out of their comfort zone,” explains David Sneddon, Operations & Marketing Manager for Hive of Beauty Ltd (hiveofbeauty.com).
“Whilst the barbershop is an established male domain, beauty and aesthetic salons should also be considered as safe spaces”
Using clever marketing campaigns can help to demystify the salon experience for the uninitiated, using terminology that is familiar in the male domain and even renaming existing beauty treatments as ‘grooming’ can all help.
“Look at your current salon treatment menu to consider which treatments will appeal to your male clientele, having a dedicated treatment listing will make it easier for the male clients to review what is on offer for them,” adds CACI’s Lauren Evans.
“Men often prioritise practicality over indulgence. Position treatments as essential self-care that delivers results without downtime,” add the experts at Zemits. “For example, highlight the time-saving benefits of HydroDiamond facials or the muscle-enhancing effects of magnetic therapy.”
“Be mindful of the language you use,” says Elaine Craig, Package Specialist at Phorest Salon Software (phorest.com). “Men value straightforward, results-driven terminology, so emphasize how treatments simplify a busy routine and deliver visible improvements.”
Hive’s David Sneddon adds:
“Do not assume that your prospective new client knows exactly what he wants or what a treatment entails. Take the mystery out by providing a short description of different treatment on any literature, this will also save clients from any embarrassment of having to ask uncomfortable questions when visiting the salon.”
To ensure your male clients feel comfortable in your salon environment, it’s important they can ‘see’ themselves in your marketing materials as well as when they enter your salon.
“One of the first steps I took was to create marketing materials that featured both men and women to show that skincare is for everyone,” says Rebecca Willshee.
“Once I had a few well-known male clients in the area through the door (semi-professional footballers, someone who is a bit of a celebrity in the area) I soon I had a steady stream of male clients.”
Lauren Evans adds: “Ensure your salon has a welcoming environment for all, add a dedicated male treatment poster in your reception area or window to attract a male demographic. Promote male treatments in your salon business newsletter and on social media.”
“Men often prioritise practicality over indulgence. Position treatments as essential self-care that delivers results without downtime”
What’s trending in male treatments…
• The CACI Gentleman’s Facial deeply cleanses and refreshes the complexion targeting razor bumps and in-grown hairs by removing dead skin and boosting cell regeneration, concluding with a non-invasive procedure to tighten and firm facial muscles.
• Powered by Activated Charcoal, facial waxing using Hive® Charcoal D/Tox Hot Film Wax draws toxins and impurities from within the pores as nose or eyebrow hair is removed and beards shaped to perfection.
• High-intensity magnetic therapy is the go-to solution for men aiming to refine their physique without grueling workouts. Devices like the Zemits GioStim deliver up to 20,000 muscle contractions per session, simulating an intense workout to boost muscle tone and stimulate growth.
• “Scalp Micropigmentation is the ultimate confidence booster for gents facing the inevitable thinning hair saga,,” says Harvey Cuthbert of LV College. “Not only does it draw in men, who might typically avoid salons, but it also gives your business a fresh edge.”
• “Many men prefer results-driven treatments like SkinBase microdermabrasion, which they find effective for acne scars and ingrown hairs. SkinBase Hydro facials are now also gaining popularity,” says Rebecca Willshee, Beauty and Skin Specialist.
When marketing your services, consider how you are going to reach potential new clients. You may not have contact details on your database for males that you wish to target but you do have an existing list of female clients (remember to use any digitally stored data in line with GDPR rules).
“One of the easiest ways to get him into the salon is through her – the wife, girlfriend or daughter who can see the benefit and do the selling for you,” says salon business building expert, Liz McKeon (lizmckeon.com). “Christmas gifts, Father’s Day, birthdays: these are all great opportunities to introduce your services to men. Send out an email to your client base reminding your clients to think of you when they are thinking of buying for him.”
Social media is of course a great way to share details of your services as you can specifically target a certain audience using paid advertising. “Before-and-after images on platforms like Instagram build trust. Highlight transformations in skin texture, body contouring or laser treatments to resonate with men seeking tangible results,” suggest Zemits.
The team also recommend working with other businesses in your area that males frequent, adding: “Partnering with barbershops or fitness centres can extend your reach. Offer exclusive discounts for first-time clients or bundled services, creating synergies between grooming and aesthetics.”
Ava Reeves
As we approach Stress Awareness Month, Ava Reeves shares her advice on thriving as a salon professional without burnout or guilt.
YYou love your job, there’s no doubt about it. You pour your heart into your work, creating beauty and confidence for every client who sits in your chair. You’re not just a stylist or technician, you’re a confidant, a problem solver and sometimes even a therapist. But let me ask you this: how often do you leave the salon feeling completely drained, with barely enough energy to care for yourself?
If you’re honest, you might admit that you often say “yes” when you want to say “no,” overextend yourself to fit in just one more client or take on emotional burdens that aren’t yours to carry. You’re so caring, so dedicated, that setting boundaries can feel selfish even though deep down, you know you need them.
Here’s the truth: boundaries aren’t selfish. They’re the foundation of a thriving career and a fulfilling life. And by learning to set them, you’ll not only protect your well-being but also elevate the experience you provide for your clients.
As a salon professional, you face unique challenges that can quickly lead to burnout. The long, irregular hours, the emotional labour of listening to clients’ personal stories and the pressure to accommodate everyone’s schedule can take a serious toll.
But here’s the thing, you can’t pour from an empty cup. If you want to continue doing the work you love, it’s essential to create space for yourself. That’s where boundaries come in.
Boundaries are the ultimate form of self-care. They protect your energy, your time and your passion for your craft. When you establish clear
limits, you create a work environment that supports your wellbeing and allows you to show up as your best self.
Not only do boundaries protect you from burnout, but they also improve the quality of your work. When you’re rested, energised and present, your clients notice the difference. Setting boundaries is about saying “yes” to yourself and that’s something your clients will respect and appreciate.
ways to set boundaries
#1. Control your schedule
Create working hours that suit your energy levels and personal life. Be firm about not overbooking yourself, even if it means turning clients away occasionally. Use scheduling tools to streamline this process and ensure clients know your availability in advance.
# 2. Practice saying ‘No’ with confidence
Saying “no” doesn’t mean disappointing your clients; it means honouring your limits so you can continue serving them with excellence. Practice responses like, “I’m fully booked today, but I’d love to find a time for you next week.”
# 3. Create self-care rituals
Build moments into your day for rest and recharge. A quiet cup of tea, a walk or a brief meditation can make all the difference in maintaining your energy throughout a busy day.
# 4. Set emotional limits
While being a good listener is part of your job, it’s okay to protect your emotional energy. If a conversation becomes too heavy, gently redirect it with something like, “Let’s focus on making your hair fabulous today - I’m here to brighten your day!”
When you set healthy boundaries, everyone benefits. Your clients receive your best energy and creativity and you avoid the exhaustion that can lead to mistakes or strained relationships. Clients respect professionals who value their time and well-beingit sets a tone of mutual respect and trust.
Remember, thriving in your career doesn’t mean sacrificing your well-being. It means finding balance, honouring your limits, and showing up fully present for the work you love.
Ava Reeves is a beauty professional, educator, mentor and podcaster. Connect with her on Instagram at @AligningwithAva to become aligned, empowered and thrive.
me!
UK launch for Andreia Professional’s HEMA-free vegan gel polish
Portuguese brand Andreia Professional has launched its True Pure gel polish range into the UK.
Available from Salon Services, the gel polish has a 100% vegan, odourless, solvent-free formula, which is also free from HEMA, Di-HEMA and hydroquinone.
Available in an impressive 52 shades along with a Pure Base and Top Coat, True Pure delivers up to three weeks of vibrant colour wear.
In line with Andreia Professional’s sustainable ethos, the product’s bottles have plant-based biodegradable caps with brushes crafted from recycled plastic and plant-based bristles.
The True Pure Professional Kit includes everything needed for application, including prep and removal solutions, files and a complimentary cuticle oil.
Salon Services: salon-services.com
HONA unveils shades for ‘simple French’ manis
HONA has unveiled a new 10-piece gel polish range designed specifically for French manicures.
The HONA Simple French Collection comprises a curated mix of semi-sheer and opaque shades for creating ‘simple French’ designs. Formulations are hypoallergenic free from HEMA, HPMA and IBOA.
The collection includes Swoon, a translucent white speckled with iridescent glitter; Wisteria, a lilac glitter; Filter, a milky pink; French Kiss, a soft classic pink; Luxe, a light mauve; Bloom, a light peachy pink; Belle, a creamy beige; Cherie, a natural pink; Amour, a soft rosy pink; and Rosaline, a light pearlescent pink.
The HONA Simple French Collection is available as a set or shades may be purchased individually.
HONA: homeofnailart.com
Artistic Nail Design reveals solid colour palettes
Artistic Nail Design has introduced four Solid Cream Colour Palettes, designed to transform the way in which you approach nail artistry.
The palettes feature a thicker LED gel formula that has a smooth, workable texture enabling complete control and precise placement without flooding the cuticle. This makes the gels suitable not only for full colour application but also more intricate nail art designs.
Four different collections have been launched, each of which features six shades of Solid Cream Colour that can deliver up to 21 days of wear and which soak off easily.
The first four Solid Cream Colour palette launches include Euphoria (purple, blue, pink, yellow, red and green neons), Odyssey (blue, mint, periwinkle, pink, teal and orange pastels), Nirvana (white, tan, mauve, taupe, rose and brown nudes) and Rhapsody (black, burgundy red, true red, wine, mauve glitter and fire red).
Sweet Squared Ltd: sweetsquared.com
The Gelbottle Inc. has launched eight new BIAB™ shades in their Sheers & Shimmers Collection to offer on-trend versatility for every skin tone.
The collection includes five nail-perfecting sheer shades and three subtler, super-fine glitter hues.
The brand’s 6-in-1 BIAB™ formula comprises Primer, Base Coat, Strengthener, Builder, Colour and Top Coat.
Designed for customizable coverage, you can layer each shade to achieve a classic and natural look or a flawless opacity for a sheer finish.
New Sheer shades include Zen BIAB™, a muted cool neutral; Soft BIAB™, a neutral peachy beige; Kiss BIAB™, a blush pink; Grace BIAB™, a dusty rose; and Cloud BIAB™, a minky off-white.
The Shimmers in the collection include Whisper BIAB™, a luminous gold nude; Dewy BIAB™, a neutral golden shimmer; and Aura BIAB™, a radiant milky white.
The Gelbottle Inc: thegelbottle.com
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Using gel polish, ABT member Emily Scott (@cherrytips_) revives the typical springtime nail trend of bright pastels and florals with this unique stamp-inspired design. Cassidy Bailey (@cxssbailey) explains how you can recreate these seasonal scene-stealers.
Step #1.
Prep the nails as usual and start with two coats of a bold, spring-inspired colour. Yellows, lilacs and pinks are perfect. Cure each layer of colour.
Step #2.
Using a white detail paint and a liner brush, paint a square shape in the middle of the nail and cure.
Step #3.
Using the same white detail paint and a dotting tool, add dots around the edge of the square. Keep them evenly spaced out to create a stamp-edge effect. Cure this layer in the lamp.
Step #4.
Now move onto working inside the white square. Use a liner brush to draw another slightly smaller square in the same background colour used earlier and cure.
Step #5.
In the centre, start with a thin line of green for the stem of the flower and add two leaves either side.
Step #6.
Pop a pink dot at the top of the stem and add a darker shade of green to the top of the leaves to create depth. Then cure.
Step #7.
Using a bright red gel and a liner brush, create delicate brushstroke petals around the pink dot.
Step #8.
Add white highlights to the leaves and the centre of the flower and fully cure. Finish with a glossy top
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FFor over a decade, the Scratch Stars have celebrated excellence, innovation and creativity within the UK and Irish nail sectors; entry is now open for the 2025 awards.
“The Scratch Stars Awards is a prestigious annual event that recognises exceptional individuals, salons, educators and teams in the UK&I nail sector. Launched in 2012, it serves as a platform to recognise those who possess not just great nail skills, but customer care and a dedication to advancing the industry,” explains Helena Biggs, Managing Editor and Partnerships Director at Scratch magazine, who run the accolades annually.
In 2024, we were delighted to report that out of the 18 categories, eight of the winners were ABT Members, with Melanie Lewendon, winner of Educator of the Year, also being ABT Accredited.
Could 2025 be the year that you shine as a Scratch
“Taking part in such a highly regarded competition, full of talented professionals, has pushed me beyond my comfort zone and allowed me to grow professionally and personally,” says Danielle Brindley, winner of Scratch Stars Mixed Media Artist of the Year and Polish & Paint Artist of the Year 2024. “The Scratch Stars Awards has offered opportunities I never dreamed possible, and I have made amazing friends along the way.”
Helena Biggs adds: “Finalists and winners are supported with industry opportunities and resources, and their profiles are raised: encouraging collaborations and attracting new clients.
“Beyond recognition, the event fosters community and inspires emerging talent. I encourage anyone who has been actively working in the UK & ROI nail industry for a minimum of 12 months to fill in a free entry form and show off their sparkle. Talent can’t be highlighted if entries aren’t submitted.”
For 2025 there are 18 categories that honour nail technicians, salons, educators and teams who demonstrate exceptional skill, forward-thinking and dedication to their craft. ABT are delighted to be sponsoring two of these: Nail & Beauty Salon of the Year and Educator of the Year.
Entry is open but closes on 10th March, with the finalists announced on 18th April. Following this, in May finalists in eight of the categories will compete at the London College of Beauty Therapy and judging of the remaining 10 categories will begin. Entry is free of charge and you can choose up to two categories. Winners are recognized at the Scratch Stars Party, which takes place on 6th July at The Underglobe in London. Early bird tickets go on sale on 1st April, with ABT Members able to save an extra £10 off using the code ABTSTARS.
“The Scratch Stars Awards is the ultimate celebration of creativity, passion and the collective efforts that elevate the vibrant and dynamic UK&I nail sector, so fill in an entry form by 10th March,” concludes Helena.
Full details on the Scratch Stars and how to enter can be found at scratchmagazine.co.uk/scratchstars
The Scratch Stars 2025 categories include:
• Nail Stylist of the Year sponsored by OPI
• Gel Polish Stylist sponsored by The Gelbottle Inc
• Polish & Paint Artist sponsored by Andreia Professional
• Mixed Media Artist sponsored by HD Professional
• L&P Tech of the Year sponsored by Glitterbels
• Gel Tech of the Year sponsored by Light Elegance
• Natural Nail Specialist sponsored by Hara Professional
• Pedicurist of the Year sponsored by Footlogix
• Nail Salonof the Year sponsored by Vodex
• Nail & Beauty Salon sponsored by ABT Insurance
• Mobile Nailist of the Year
• Home Nail Salon of the Year sponsored by Gelish
• Social Media Star of the Year sponsored by Halo
• Educator of the Year sponsored by ABT Insurance
• Online Educator of the Year
• Nail Team of the Year
• The Shooting Star Award presented by Scratch Magazine
• Services to the Nail Industry Sponsored by Sweet Squared
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Secure your place early for this year’s Scratch Stars Party by scanning this exclusive QR Code and save £10 on your early bird tickets using the code ABTSTARS.
Despite a contrast in inspiration, from the psychedelic 70’s to neutrals of the landscape, nail colour collections for spring 2025 make bold statements and celebrate nostalgia and sophistication. Colours range from neutral corals, pinks and almonds to organic greens, mauves and oranges in crème, pearl and shimmer finishes.
These incredibly wearable shades suit all clients, whether they want to make an intense statement or are looking for understated glamour. Update your colour collections now and stay ahead of the pack…
Artistic Nail Design’s Bloom Rush collection celebrates bold shades with subtle sophistication.
The collection of six new colours comprises soft understated tones alongside bold statement-making tones in crème and shimmer finishes. Colours include Plum Frenzy, a mauve crème; Kiwi Kick, a green crème; Electric Nectar, a coral crème; Bubblegum Blast, a pink crème; Blueberry Burst, a dark grey blue crème; and Hibiscus Heat, a fuchsia pearl.
The Bloom Rush collection is available in Artistic’s Colour Gloss and Colour Revolution formulas.
Sweet Squared Ltd: sweetsquared.com
OPI’m Dreaming is OPI’s new collection for spring ’25, featuring buildable shimmering sheer pastels in nail lacquer, GelColor gel polish, Infinite Shine nail polish and Power Perfection dip formulations.
Offering superior shine, the 12 nail lacquer and gel polish shades, formulated with Intelli-Gel Technology™ for three-weeks’ wear, are buildable sheers that enable you to create your clients’ dream manis.
The 12 Infinite Shine long lasting polishes are also buildable making each set of nails completely customisable, with each layer adding an extra coat of colour and shine.
The collection also includes six Powder Perfection dips offering a sheer coat of colour that lasts up to two weeks.
OPI: opi.com
Nail Alliance have gone ultra-colourful for their spring ’25 collection embracing whimsical tones pulled straight from everyday landscapes from sea to sky.
The Now & Zen collection comprises six new playful colours in crème, pearl and iridescent finishes. Colours include I’m All Cheers, a celosia orange crème; Can’t Burst My Bubble, a periwinkle blue crème; Perk Up Buttercup, a lemon lime crème; Hugs And Blisses, a bubble-gum pink pearl; Sipping on Serenity, a mauve crème; and Star Walking, an iridescent star glitter.
The Now & Zen colours are available in Morgan Taylor Nail Lacquer, Gelish Soak Off Gel Polish and Gelish Xpress Dip N Brush Powders.
Nail Alliance: gelishmorgantaylor.co.uk
The spring ’25 collection in CND™ Shellac™
Gel Polish formulation features six shades that blend timeless elegance with modern sophistication. The Quiet Luxury collection is inspired by chiffon ruffles, draped silks and sumptuous glitters and metallics to create an opulent yet wearable collection.
Colours include Covetable, a pink glitter; Gold Hardware, a gold shimmer; Of The Moment, a sheer nude pink; Pearlwind, a white pearl shimmer; Silk Thread, a beige taupe with pink shimmer; and Sleeping Mask, an aqua blue shimmer.
Sweet Squared: sweetsquared.com
Andreia Professional’s shades of 200 and 220 perfectly capture the new neutral trend of skin toned nails that are refined and wearable, whilst shade 226 captures the Pantone Colour of the Year, Mocha Mousse, for an understated, chic manicure.
Salon Services: salon-services.com
Andreia Professional: andreiaprofessional.com
Orly are stepping back in time for spring ’25 to celebrate the brand’s 50th anniversary.
The 1970’s collection of retro-inspired nail polishes pays homage to the decade when Orly was born, with six new nostalgic crèmes, glitters and metallics inspired by psychedelic tie-dye and glam disco icons.
The Orly 1970’s Collection includes Acid Trip, a fiery red orange glitter; Shaggin’ Wagon, an almond nude crème; Hunky Dory, a bold mango crème; Bohemian Child, a speckled semi-sheer white matte glitter; Bell Bottom Blues, a powder blue with green shimmer; and Night Fever, a dusty coral crème.
Orly: orlybeauty.co.uk
Andreia Professional develop ammonia free vegan colour
Andreia Professional has introduced a Vegan 0% Ammonia Permanent Color Range, delivering vibrant long-lasting results whilst prioritising hair health.
Developed for professional-use, the collection has a gentle, vegan formulation free from ammonia, PPD (para-phenylenediamine) and Resorcinol, minimising odour and reducing the risk of scalp sensitivity. Hair and scalp health is boosted thanks to green tea, hyaluronic acid and acai oil.
With a diverse palette of 75 shades, it provides high-performance 100% grey coverage whilst nourishing and moisturising the hair.
Andreia Professional Hair UK: andreiaprofessionalhair.co.uk
Grafton International: graftons.co.uk
Innersense Organic Beauty has expanded its scalp collection with the launch of Hair Renew Scalp Hairbath and Hair Renew Soothing Conditioner.
With ‘clean’ formulations, this treatment-style system aims to restore balance to the scalp environment and fortify strands to promote healthy hair growth. Formulations tackle vulnerable scalp skin that may be flaking, dry and irritated by harsh ingredients in other products. Key ingredient willow bark has anti-inflammatory and antimicrobial properties, gently exfoliating dead skin cells and soothing irritation. In addition, green coffee bean extra boosts circulation, niacinamide supports hair density and antioxidant pumpkin seed oil hydrates.
Products are designed to be used twice a week.
Innersense Organic Beauty: innersenseorganicbeauty.co.uk
Alfa Italia has launched the electric blue Portofino Pro Styler available with narrow or wide plates.
Inspired by the icons of Italian style such as Sofia Loren, this professional-use styling iron features longer length titanium plates for its superior heat-conducting and lightweight properties. A MCH ceramic element with immediate heat recovery (90°C to 230°C) provides onepass styling even on coarse hair.
An infra-red beam and blue light technology built into the plates assist heat to penetrate deeper into the hair, maintaining moisture while offering anti-bacterial properties eliminating odours and preventing colour fade. In addition, blue light also enhances hair’s silky shine.
Designed for repeated use in a busy salon, this styler has an ergonomic shape, a soft-close hinge and 3-metre 360° pro swivel cord.
Alan Howard: alanhoward.co.uk
Whipped formula melts into hair to nourish & condition
Shed [Salon Hair Every Day] has revealed a new hair oil formulated with a blend of coconut oil and cocoa butter with an exotic tropical scent.
Shed Tropic-Oil has a creamy whipped formula that melts into the hair to nourish and condition. Key ingredient coconut oil helps to relieve dandruff, restore lustre to dry and damaged hair, tame frizz and protect against styling damage. In addition, cocoa butter helps supports dry and damaged hair, adding lubrication to the strands and reducing further breakage. By penetrating the hair structure and sealing the cuticles, cocoa butter also locks in water and nutrients, fortifying the hair.
Apply to damp hair before blow-drying or styling, or work the cream through dry hair or frizzy ends to bring back lustre.
Alan Howard: alanhoward.co.uk
Aveda’s new squalane scalp masque intensely hydrates
Aveda has introduced a new scalp treatment formulated with plant-based skincare-grade ingredients to treat the scalp’s lipid matrix and address scalp discomfort caused by dehydration.
Aveda Scalp Solutions Hydrating Scalp & Hair Masque features the brand’s Biotech Naturals Moisture Recharge Technology using vegan squalane, derived through biofermentation of responsibly sourced sugar cane, to replenish moisture in the skin.
Part of Aveda’s Scalp Solutions Collection, the masque can be combined into the brand’s Scalp Renewal Restorative Treatment, launched in Aveda partner salons worldwide. Delivering results in just one service, this facial-inspired treatment addresses key scalp concerns and is customised to target the specific needs of each scalp type.
Additionally, the masque can be used between appointments in place of conditioner.
Aveda: aveda.co.uk
Curl enhancing colour gel launched in four jewel tones
As I Am has added four new jewel shades to its Curl Color collection of temporary colour gels.
The vibrant new hues of Burgundy, Lilac, Dark Teal and Jade Green bring the Curl Color collection to 14 shades.
These temporary colour gels give medium hold with colour that lasts for up to one wash. The product is especially suitable for use on curly, wavy and coily hair, enhancing curl definition and moisturising strands, but is
The non-greasy flake-free formula features Sub Micron Technology with moisturising Jamaican black castor oil and Ceramides. Hair moisture is said to be improved by 84%, with hair strengthened by 6%
As I Am: asiameurope.co.uk
Alfaparf Milano Professional has expanded its Semi di Lino line with the addition of Style&Care styling products.
Created to enhance hair’s radiance, each product in the Style&Care range features Urban Defence Pro, an antipollution shield for total protection; Shine Fix Complex for 24 hours of brightening power; Color Fix Complex, a UV filter and antioxidant to prolong colour; and Climate-Proof, a protective barrier that keeps hair hydrated as humidity and temperature change.
In addition, Style Guard, derived from the Polyporus umbellatus mushroom, hyaluronic acid and fructose, forms a protective barrier around the hair fibre, shielding keratin from heat damage and frizz-causing humidity to make styling easier.
The comprehensive Semi di Lino Style&Care line includes Thermal Protector, Detangling Primer, Blow Dry Cream, Amplifying Mousse, Flexible Mousse, Texturizing Dry Shampoo, Texturizing Balm, Glossy Pomade and Original Hairspray.
Alfaparf Milano Professional: alfaparfmilanopro.com/gb-en
Nak Hair has introduced Nourish Hair Oil to provide daily protection whilst detangling and smoothing dry or damaged hair.
In addition, this lightweight oil seals fragile ends and adds shine to dull strands without hold or adding residue.
The hair oil is a formulation of coconut oil enriched with natural Triglycerides and lauric acid, enhancing hair styling softness and cuticle shine. Sea buckthorn oil, a natural emollient, penetrates easily into the layers of dry or damaged hair to nourish.
To use, apply one to two pumps from the ends to mid-lengths on damp or dry hair smoothing in a downward direction. Used before heat styling, the oil can protect against heat damage and ease frizz.
Xpert Professional: xpertprofessional.co.uk
WWhether it’s for boosting volume or adding length, hair extensions continue to offer stylists an answer for clients seeking a longer term solution or temporary boost. Continual development in manufacturing and application has led to options that are less damaging to the natural hair and scalp and which offer more than just length, but also volumising solutions to clients experiencing hair loss.
Hair can thin for a variety of reasons, some of which are age or health related. “While it’s normal to lose 50–100 strands of hair daily, factors like genetics, stress, illness, hormones and diet can exacerbate thinning hair,” explains Lauren Pope, founder of Hair Rehab London, who recently shared her personal hair loss journey during pregnancy and how a combination of haircare products and extensions helped her regain confidence during regrowth.
Hair extensions can deliver instant volume, whether they’re applied as a full head or used to fill out thinning areas. By undertaking professional training and following each brand’s application protocol, you can support clients experiencing hair thinning without damaging hair when at its most delicate.
Remember, choosing an ABT Accredited training provider will mean you can add your new hair extension services to your membership and insurance easily.
Take a look at some hair extension options for your salon...
Hair Rehab’s Invisible Tape Extensions offer discreet, damage-free volume while mimicking natural hair at the scalp. This is achieved by injecting the hair into the tape weft. These extensions can be used for full-head application or for adding volume to finer hair around more visible areas of the hairline. Available in 14”, 18” and 22” lengths and in 22 shades of cuticle Remy hair, Invisible Tape Extensions offer 6-12 months’ lifespan with correct maintenance.
For a temporary transformation of finer hair, Hair Rehab London’s flagship 18” Clip-In Extensions are lightweight, natural-looking. In a choice of 17 shades, are these clip-in extensions are made from 100% high-grade Remy human hair.
Hair Rehab London: hairrehablondon.com
GL Hair UK’s Pure range includes tape-in, clip-in, nano ring and weft extensions, all crafted for seamless integration, durability and long-lasting wear.
These premium extensions are made from Double Drawn 100% Real Human Remy Hair 7A strands. Available in dozens of colours, strands have consistent thickness from root to tip and gentle processing ensures durability even when styled with heated tools.
GL Hair UK partners with Belle Academy to provide ABT Accredited education. Training ensures stylists refine their skills with expert guidance, regardless of whether you’re entering the industry or established and looking to excel at the highest level.
ABT Members can benefit from 25% off all eligible purchases using the code GL25ABT at checkout for a limited time. Terms and conditions apply.
GL Hair: glhair.uk
Remi Cachet has introduced the Wonderpiece, a temporary Half Weft clip-in hair extension designed to offer the ultimate in volume, length and seamless blending.
Created from high quality human hair, the design mimics natural hair growth patterns at the weft top whilst seamlessly integrating with the wearer’s natural hair colour for an undetectable finish.
The Wonderpiece is available in 16”, 20” and 24” lengths in an array of 37 shades.
Additional Lengths: additionallengths.co.uk
Cascata hair extensions are manufactured from 100% human hair to deliver clients full, free-flowing and voluminous hair. Lightweight and discreet, these clip-in extensions are designed to sit flush against the scalp without bulkiness and can be styled, heated and washed.
The Cascata collection comprises Full Volume Sets in addition to Side Fillers that can be applied where hair needs it most. Available in a choice of 19 bespoke colours curated by expert colourists, the Full Volume Set features seven pieces in 14” and 20” lengths whilst the Side Fillers comprise four pieces in 12”, 14” and 18” lengths.
The brand was launched by Irish bridal hairstylist Emma King, who used her 18 years’ experience to create a clip-in hair extension range to give her clients’ hair fullness without beads, bonds or tapes.
Cascata: cascatahair.ie
Parrucche recognises that there are many reasons why clients may require a wig or hairpiece, whether that’s due to hair loss or for a change of look.
Melanie Burrell, owner of Parrucche, explains:
“Wigs offer instant change and also have many style and colour options allowing anyone to keep up with trends without damaging their own hair, or by having to use extensions if their hair is unable to have extensions applied. Anyone can wear a wig whether it be for medical reasons or to change your look.”
In addition to their collection of wigs, Parrucche offer numerous hairpiece options for thinning and partial hair loss. Hair Toppers help provide additional volume with various base sizes available for all types of coverage needed.
Parrucche: parrucche.co.uk
Beauty Works’ new Invisitip® Nanobond® features a unique colour-coded camouflage tip for a seamless blend with natural hair. It has an ultra-secure bond, twice as strong as conventional extension methods, remaining intact for up to 12 weeks while allowing for multiple salon reapplications over nine months.
Applied using a tiny nano ring with no heat or adhesives, the extensions are made from ethicallysourced 100% Remy Cuticle-Retained Hair and come in 53 custom shades and five lengths from 16” to 24”.
Beauty Works: beautyworks.com
Mike Taylor, Denman Ambassador, has created the Pure Men Collection in collaboration with Denman Professional, celebrating texture and shape whilst embracing diversity in styling techniques.
Emma Dixon’s Emergence Collection is described as a visual expression of her evolution as an artist, embracing a rich blend of emotions including excitement, fear, vulnerability, spirituality and wonder.
Channelling shape and colour, the collection celebrates Emma’scapacity to let go and create!
Credits
Hair: Emma Dixon @emmadixonhair
Photography: Desmond Murray
Make-up: Sacha Jones
Products: Denman Professional @denmanpro
Images: FPA (Five Point Alliance) @fivepointalliance
As an ABT member, did you know that you can earn points to upgrade your membership level by leaving a review of your ABT experience on Facebook or Google?
Sharing your experience of being an ABT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our ABT team members who have excelled in their service to you!
What
1 review on Facebook or Google will reward you with 15 points which could upgrade your membership to Silver, meaning you could get bigger discounts off your annual ABT insurance and membership!*
• How long you’ve been an ABT member
• What your joining, renewal or claims experience was like
• Your experience of using the ABT website
• The benefits of using your personalised portal
• Any member of the ABT team that has gone above and beyond
• Anything else you’d like to share with us and other members
Scan this QR Code to review us on Google or log onto your Google account and search for ‘Associated Beauty Therapists’.On the right hand side you’ll see information about ABT and Google ReviewsClick on this and choose to Write a Review.
Scan this QR Code to review us on Facebook or log onto your Facebook account and open the page for ‘ABTAssociated Beauty Therapists’.
Click on Review and leave your review for us.
Once your review has been viewed by a member of the ABT team, points will be added to your ABT account and your level of membership will be adjusted on your portal.
We are one of the UK’s leading elite hair extension and hair training academies, renowned for our exceptional results and outstanding feedback. We’ve handpicked the country’s top educators to guarantee an unparalleled learning experience. Our courses come with a free professional kit and an accredited certificate upon successful completion.
To book a course, simply pick a course date, pay a small deposit and the rest later. We provide everything for you so just show up and enjoy the training!
C1
C2
40 UK training centres across England, Wales, Scotland and Ireland with the best value for money course prices.
Over 15 hair extension methods taught, with a wide selection of course options.
Duration: 1 day
extensions - 7 methods
C4 Hair extensions - 8 methods
K-tips, easy shrinks, mini tubes, micro rings, celebrity weave, micro weft, tape ins and nano rings.
We provide a free pro training kit with every course for you to take home and keep so you don’t have to pay for any extras. Hair extensions - 3 methods K-tips, easy shrinks, mini tubes and micro rings. Duration: 1 day Kit: Included
£845
Duration: 2 days
Kit: Included
H1 Hair loss mesh integration Advanced hair loss and restoration training
Duration: 2 days Kit: Included
We use the latest techniques and tools to staying ahead of industry trends.
Our commitment is to deliver outstanding training led by the top industry educators offering free refresher training if you don’t feel 100% confident the first time*.
Nationwide courses available in classroom, online and in-salon training options or we can come to you.
Hard copy accredited certificate suitable for insurance purposes to get your business started.
Up to 30% trade discount included with every course as well as a dedicated aftercare helpline once you have completed training to help you get started.
