Beauty & Hairdressing Magazine February & March 2024 by Beauty & Hairdressing / Irish Beauty Magazines

Issue 13 February & March ‘24

ABT MEMBER MARIE-LOUISE COSTER'S

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Spring Clean Refresh skin & hair with Nordic-inspired treatments

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INSIDE

February & March 2024

Two Become One

A Star Behind the Scenes

Marie-Louise Coster Marie-Louise Coster’s backstage secrets to creating designer nails.

Elevate Your Marketing Game

Katie Godfrey shares her insights into easier ways to market your business.

Accessible to All Creating an inclusive salon experience for disabled and neurodiverse clients.

Spring Clean Andrew Vassiliou on how to

Fjord Fresh A blast of Nordic-inspired therapies to refresh skin and hair treatments.

Tint, lift & laminate using a single professional system.

educate staff in proper salon hygiene practices.

Love is in the Air Recreate Jaz Moger’s Negative Space Heart nails.

Mastering Facebook for Marketing Alicia Humphreys

The Value of Apprenticeships

offers social media tips for salon success.

The importance of specialist hair and beauty apprenticeships.

What’s New Striking Silver Becky Sutherland on achieving in Beauty an individual colour for clients embracing their grey.

Regulars Take a Deeper Look Embrace visual imaging and AI to deliver a premium skin service.

7 14 28 56 64

ABT Members’ News Beauty & Hair News What’s New in Beauty What’s New in Nails What’s New in Hair

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk Publisher Dave Horton dave@abtinsurance.co.uk Editorial Melissa Dennis melissa@abtinsurance.co.uk Design Darren Hassett darren@abtinsurance.co.uk Advertising Sales Shaun Peaty shaun@abtinsurance.co.uk 01789 336888 07837 206218 Marketing Amelia Black amelia@abtinsurance.co.uk Accounts Tracey Board tracey@abtinsurance.co.uk

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Facebook.com/AssociatedBeautyInsurance Instagram.com/abtinsurance Twitter.com/abt_insurance Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.

From the Editor I always feel excited at this time of year with a sense of anticipation as we head into spring. Whether it’s the launch of the latest skin and body treatments, SS24 colour reveals, or hair, make-up and nail inspiration from the runways, spring brings a host of possibilities to upgrade our skills, introduce clients to cutting-edge therapies and build reputations for delivering a firstclass service. Key events that take place this spring include National Apprenticeship Week (5th to 11th February) with the theme ‘Skills for Life’. The value of apprenticeships to the beauty and hair sectors should not be under estimated, offering valuable workplace learning to create the next cohort of therapists, hairdressers, barbers and nail techs. Plus with government financial support available to employers, apprentices can become valuable members of your salon team learning from your own expertise. Turn to page 40 for more on the benefits of apprenticeships, and give the ABT team a call to discuss membership and insurance options for apprentices working in your salon. Also this season, March sees the return of Professional Beauty London, a highlight of the calendar for many beauty pros. This trade show is always a hive of inspiration and a wonderful networking opportunity. Whether you’re a seasoned show visitor or a first time attendee, there’s always something to excite. As well as a showcase of spring and summer ’24 product launches, the event hosts three live stages of education and ABT members can save 50% off session tickets when booked in advance. ABT will of course be present, welcoming members, new and old, to stand W22 where you’re invited to join us for a fizz reception, collect a Goody Bag, discuss your renewal and find out more about accreditation and how it can elevate your courses. Professional Beauty London takes place on 3rd and 4th March at ExCel and we look forward to meeting you there. Don’t forget to wear your comfiest shoes and bring your water bottle!

Best wishes

Melissa Dennis, Editor

Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

....................................................................................................................................................... ABT Members’ News

ABT Members’ News Your invitation to enter Scratch Stars Awards 2024! Don’t miss your chance to enter this year’s Scratch Stars Awards, with entry open until 10th March. ABT is proud to once again be supporting this annual celebration of all things nails, sponsoring the Nail & Beauty Salon of the Year and Educator of the Year categories. Launched in 2012 by Scratch magazine, the awards recognise the talents of the creatives and businesses within the UK and Irish nail sectors. Categories cover everything from nail skills through to business, social media talents and training.

Samantha and Samuel Sweet, founders of Sweet Squared.

Sweet Squared acquires brands from Louella Belle Sweet Squared are taking over the distribution, customer support and education in the UK and Ireland for professional manicure and pedicure brands Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle.

Scratch Stars Awards 2024 finalists will be announced on 15th April. Representatives of each sponsor, including ABT, will then be invited to assist in the judging process. Winners will be announced at the annual Scratch Stars Party in London on 21st July. Commenting on supporting the Scratch Stars Awards, Amelia Black, ABT’s Brand Manager, says:

“We are thrilled to be sponsoring two categories at the Scratch Stars Awards 2024. Supporting this industry-leading event further cements our ongoing Founded by the late Lisa Crook, Louella Bella has long operated as a key distributor within the long-term partnership with Scratch magazine and enables us to recognise the industry-leaders who are sector. The company, run today by Lisa’s sons Jamie and Darren Crook, will now focus on other paving the way for the next generation of nail techs, salon owners and educators.” new opportunities. Commenting on the acquisition, Samual Sweet, Get your entry in by 10th March 2024 to be in with a chance of winning – good luck! co-founder of Sweet Squared, says: Scratch Stars Awards: “We are a company founded for and dedicated www.scratchmagazine.co.uk/scratchstars to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands. “We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect.” Sweet Squared: www.sweetsquared.com Louella Belle: www.louellabelle.co.uk

ABT Members’ News.......................................................................................................................................................

Mystic Nails appoints Scottish sub-distributor Rebecca Orme, who runs a number of ABT Accredited nail courses, has appointed a Scottish sub-distributor for her range of Mystic Nails professional products. Barbara McDermott, who has a salon in Denny, Stirlingshire, will work in partnership with Rebecca and the Mystic Nails UK distribution team, allowing products to be more easily accessible to nail pros across the country. Commenting, Rebecca Orme says: “Barbara has been a loyal Mystic Nails customer for a couple of years now and I know [she] is passionate about the products she uses and the fact that she has tried so many brands in the past is a real testament to the supreme quality and safe formulation of the MN products.” Nail tech Barbara (pictured) switched to Mystic Nails products after she experienced allergic reactions to other brands. Becoming a sub-distributor for the brand offers her the opportunity to develop her career in nails further. A new e-commerce site is currently in development. A number of Rebecca Orme’s face-to-face acrylic nail courses are ABT accredited, whilst the E-filing for Beginners course is ABT accredited for online delivery. Rebecca Orme Nail Pro: www.rebeccaorme.co.uk Mystic Nails Scotland: barbaramcdd@gmail.com / www.instagram.com/beauty_nailsbybarbi

Skinbreeze commits to tree planting initiative CACI International is pledging to plant 10 trees in the business’ name for every Skinbreeze system purchased. Sister to the CACI brand, Skinbreeze offers instant skin rejuvenation with six technologies in one system including Orbital Dermabrasion, Neon Plasma, O3 Ozone Therapy, O2 Infusion, O2 Spray and LED Light Therapy. Skinbreeze treatments can be tailored to tackle common concerns including lines and wrinkles, pigmentation, sun damage, scar tissue, active acne, dehydrated skin, lymphatic drainage, skin redness and inflammation. Skinbreeze training with CACI International is accredited by ABT. Skinbreeze: www.skinbreeze.co.uk 8

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Industry News................................................................................................................................................................

Industry News Scottish barber joins OSMO team

OSMO has announced barber Kyle Ross as new Brand Ambassador for the professional hair brand. Having worked in hairdressing for 15 years and for eight years in barbering, Kyle opened his first shop, Sovereign Grooming, in Aberdeen in 2016 and a second in Edinburgh in 2020. The Sovereign Grooming Academy opened in Edinburgh in 2022. Kyle’s career has also seen him assist at London, Paris and Milan fashion shows. Commenting on joining OSMO, Kyle Ross says: “OSMO has so many products to ensure our clients can have the ideal product for at-home styling and that’s very important to me. It’s going to be an exciting journey working closely with the OSMO team during my ambassadorship role.”

OSMO: www.osmo.uk.com

Revlon appoints new Global Brand Ambassador Madelyn Cline has been named as the new face of Revlon. As Revlon Global Brand Ambassador, the 26-year-old actor will feature across the brand’s full marketing mix including global campaigns and on in-store displays. Commenting on her latest role, Madelyn Cline says: “I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’tbe more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them. ”Martine Williamson, Chief Marketing Officer at Revlon, adds: “At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration. Whether it’s through her on-screen roles or in hereveryday life, Madelyn personifies our mission of livingboldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.” Revlon: www.revlon.co.uk

.................................................................................................................................................................Industry News

Bouclème hosts curly hair masterclass British hair care brand Bouclème recently held a curl masterclass at beauty co-working space Hunter Collective in London. Attracting hair professionals from as far as Switzerland and Norway as well as the UK, the event featured interactive demonstrations by Bouclème’s curl specialists, Abena Pilsbury and Laura Murphy. In addition, Bouclème’s founder Michele Scott-Lynch hosted a brand Q&A and business advice session. Commenting on the masterclass, Michele ScottLynch says: “We are thrilled to have hosted such a successful curl training event, bringing together professionals from the UK and the EU to share knowledge and celebrate the beauty of curls. Our commitment to curl education is at the heart of our brand, and events like these play a key role in empowering salons and stylists to better serve their curly-haired clients.” Bouclème: www.boucleme.co.uk

Online platform for aspiring MUAs launches A new digital platform has launched to support aspiring and current make-up artists to encourage education and career development. Behind Beauty connects early-stage make-up artists with top professionals through a series of masterclasses covering Bridal, TV/Film and Fashion looks. Plus dedicated career sessions will teach MUAs to navigate the industry and carve a successful career path. The site will also partner with professional brands to offer exclusive discounts on kit. Commenting on the launch of Behind Beauty, founder Nadine Oei says: “Despite the increase in transparency and skillsharing within the industry in the past years, I still found that there was a significant information gap between MUAs in the early stages of their careers and those who achieved long-term success. I am a strong believer in the power of knowledge and luckily I found exceptionally talented artists, who share my values and commitment to up-skill the next generation of MUAs.” Behind Beauty: www.behind-beauty.com

Industry News................................................................................................................................................................

Wednesday star joins Lancôme Joy Sunday has been named as a new Global Ambassador for cosmetics brand Lancôme. The Nigerian-American actress, producer and director has most recently portrayed Bianca Barclay in Netflix’s Wednesday. Commenting on her new role, Joy Sunday says: “Lancôme has always been a brand that I have admired for its commitment to empowering women and inspiring us to be the best versions of ourselves. I believe these values are crucial in today’s world, and I am proud to represent and collaborate with a brand that shares my beliefs.” Francoise Lehmann, Lancôme Global Brand President, adds:

Shared Beauty Secrets’ £15,000 anniversary giveaway! To mark their 15th anniversary, Shared Beauty Secrets, UK distributor of Lava Shells, has given away £15,000 worth of self-heating products and treatments to members of the trade via an online draw. Founded in 2009 by Clare Anderson, the company has since trained over 15,000 beauty therapists in their signature multisensorial massage techniques of Lava Shells, thermaBliss, Divine Touch and Sensory Sleep. Sensory Retreats, launched in 2019, extends the guest spa experience in the treatment room with a range of retail products including self-heating eye masks. Commenting Clare Anderson (pictured) says: “Over the past 15 years we have been on an incredible journey. Our success would not have been possible without the unwavering support of our trade and professional spa clients - it amazes me that over 1 million Lava Shells massages have been performed to date…As we look back at the growth and developments that we’ve made over the years, we are filled with gratitude and pride and look forward to supporting our partners in 2024 and beyond.” Shared Beauty Secrets: www.sharedbeautysecrets.com

“We are honoured to welcome Joy to the Lancôme family. Her exceptional talent, unwavering passion, and fresh and young energy are truly inspiring.” Lancôme: www.lancome.co.uk

Industry News................................................................................................................................................................

Lynton reveal nationwide roadshow to mark 30th year As they celebrate their 30th anniversary, aesthetic technology experts Lynton have announced a nationwide roadshow will take place in March. The Lynton Roadshow invites salon and clinic owners to an immersive experience to see live demonstrations of Lynton devices. In addition, industry-leading speakers will deliver insights into the latest trends, best practices and the transformative potential of cutting-edge aesthetic technologies. Attendees will also have the chance to get hands-on with multiple devices. The Lynton Roadshow will visit Manchester, London, Bristol, Birmingham, York and Edinburgh. Lynton: www.lynton.co.uk

L’Oréal makes investment in water-saving tech Following the successful launch of the L’Oréal Professionnel Water Saver by Gjosa showerhead (pictured), L’Oréal is set to acquire outstanding shares in the water fractioning technology firm Gjosa. Since 2023, the sustainable showerhead has been installed into in excess of 10,000 professional hair salons across Europe and the Middle East, enabling salons to reduce water consumption at the backbar by up to 69%. So far, the device has helped to save more than 182 million litres of water, equivalent to 72 Olympic-sized swimming pools. L’Oréal Professionnel plans to continue this roll-out to over 200,000 salons worldwide inthe coming years. L’Oréal first made a minority investment in Gjosa in 2021 through its corporate venture capital fund, BOLD (Business Opportunities for L’Oréal Development). This acquisition will enable further innovation and enable Gjosa to scale up uses of its water saving beauty technology. L’Oréal Professionnel: www.lorealprofessionnel.com

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Industry News................................................................................................................................................................

Phorest hosts 8th global Salon Owners Summit Around 600 delegates from across the globe gathered in Dublin in January as Phorest Salon Software hosted its 8th annual Salon Owners Summit in partnership with colour management software brand Vish. Dedicated to the hair, beauty and mediaesthetic industries, the two-day event brought together a diverse group of speakers, including Founder of WAH Nails Sharmadean Reid, MBE, to discuss the latest trends and opportunities. In addition, delegates attended workshops covering Social Media, Phorest Software Development, Medi-Aesthetics Software Developments, the Art of Getting Things Done, Salon Sustainability Solutions and Tipping Legislation Insights. Phorest founder and CEO Ronan Perceval comments:

Sydney Sweeney lands Kérastase role Emmy nominated actor and producer Sydney Sweeney has been named as Global Brand Ambassador for Kérastase. Rosa Carriço, Kérastase Global Brand President, explains why the hair brand chose Sydney for this role, saying: “I was drawn to Sydney’s warmth and magnetism both on and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests. She speaks to her communities with passion, focus and a sense of humour that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey.” Sydney Sweeney adds: “For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic. I’m excited to show you what we’ve been up to.” Kérastase: www.kerastase.co.uk

“The Salon Owners Summit represents everything we are truly passionate about at Phorest and reinforces why I fell in love with this industry 20 years ago. To have our customers, partners, and industry speakers in one room, celebrating, sharing, and networking together is electric.” Phorest Salon Owners Summit: www.salonownersummit.com

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Marie-Louise Coster.......................................................................................................................................................

Star behind the scenes ABT Member Marie-Louise Coster shares some backstage secrets to creating designer nails ahead of this year’s London Fashion Week.

It’s London Fashion Week in February. The bits you see on social media, the internet, magazines etc. all look very glam and quite spectacular, but what those pictures don’t show you are the hours, weeks and months of prep that have gone in to that 15-minute show that the rest of the world sees. For me, February Fashion Week starts late November/early December. I am fortunate enough to work very closely with Edward Crutchley, a designer that I have worked with for years now. I love his work and we just seem to ‘get each other’ which is great when you are working so creatively. At this stage we will have initial discussions. He will show me sketches of the collection and talk to me about the concept and the story behind it. Sometimes he will have a loose nail idea or reference that he likes for me to consider, other times he will have nothing and will just wait and see what I come up with. We are generally always on the same wavelength, which I guess comes from us having worked together for so long now. I never take anything for granted and always worry that of course the day may come when the designer wants ‘fresh blood and fresh ideas’ so to speak…but so far so good!

This coming season there was a bit of a nail reference for me to interpret. Once we had our discussions I set to work and made some example nails for Edward to look over. I may need to order particular supplies or find ways of creating something specific. I need to organise a nail sponsor and liaise with them about providing products and tools, and secure a team, who may still let you down come the day! One season we had twisted, extreme length nails, that I needed to mould. In order to do that I had to come up with a way of melting and moulding them, without breaking them, and still being able to paint them and have them shaped in a way they could still be affixed to the models’ natural nails. Once I have everything ready and available I will make a selection of styles, colours, shapes, patterns etc. sometimes more than others depending on what I feel appropriate and then I will send the designer the examples to look over and see what he likes, what he doesn’t like and if I am on the right track. Usually he loves them and we are good to go, sometimes we combine a few bits from a few of the looks and I will make a new sample(s). Once the look, or looks have been finalised, I set about making them.

....................................................................................................................................................... Marie-Louise Coster

“I absolutely love this time of year, but there is a lot more work involved than it may seem”

Marie-Louise Coster.......................................................................................................................................................

This is not the case with all designers I work with, some will have natural nails or a chosen colour or simple design on the natural nail, that we carry out on the day. With Edward we generally have a mixture of natural nails and press on, and the press on are usually quite detailed, embellished, long etc., quite the statement, so I make these in advance. For February we have 19 models. Currently (around) half of these models are having press ons, so I have started making them already. Whilst making press ons has its advantages, it also brings about a lot of challenges. It doesn’t make the actual day of the show any easier. Even though you have made half of the models’ looks, you have the hours and days beforehand making them, the models’ natural nails still need prepping, they have to be fitted, they can fall off…so in some ways you have twice as much work or more! We have male and female models so nail bed width will vary and we are having three styles of press ons. How many extras should I make for size options, in case one falls off or gets lost or the designer changes his mind? It is always better to have too many than not enough. The nail length is going to vary so adapting the length will need to happen on the day. The remaining models are going to just have natural nail work as some will have hands in pockets. Edward Crutchley SS24 at London Fashion Week. Nails by Marie-Louise Coster.

I absolutely love this time of year, but there is a lot more work involved than it may seem. I will be sharing some exclusive BTS images and videos with ABT on the day so be sure to keep your eyes peeled so as you can see the final look!

Marie-Louise Coster works as a Beauty Therapist, Session Nail Tech, Trainer and Business Consultant and is owner of All About Mi Skin & Wellness Clinic and All About Mi Training School which is ABT-Accredited. www.allaboutmi.net

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What’s New in Beauty.....................................................................................................................................................

What’s New in Beauty New cream boosts barrier repair of eye area Skin Proud has formulated a new cream to hydrate, smooth and calm the delicate, sensitive and thinner skin around the eye area. Skin Proud Secure the Barrier Barrier Boosting Eye Cream targets the area that is more prone to dehydration and restores the skin’s protective moisture barrier. Lightweight and ultra-hydrating, this eye cream hydrates, smooths and calms the skin, reduces puffiness and minimises dark circles. Ceramide strengthens and restores the skin’s moisture barrier. In addition, Squalane and Vitamin E add hydration and Caffeine helps to reduce dark circles and puffy eyes. Suitable for all skin types, it is especially effective on dry or sensitive skin. It’s also 100% vegan and PETA approved. Skin Proud: www.iamproud.com

Obagi formulates lash volumising serum Obagi has unveiled its latest lash product, Nu-Cil Eyelash Serum, formulated with a cocktail of strengthening, hydrating and conditioning ingredients for thicker and fuller-looking lashes. Created for clients who want to thicker, denser natural lashes, the serum is powered by Obagi’s NouriPlex™ Technology, a blend of Biotin for natural Keratin production, Proprietary Lipid Compound to support the natural lash cycle, Sodium Hyaluronate, a type of Hyaluronic Acid that attracts and retains water in the eyelash hair, and Panthenol (Vitamin B5) to condition and improve lash texture. In clinical trials, 93% of participants said their eyelashes showed visible improvement after 16 weeks, 89% said their lashes looked thicker and 89% of users said their eyelashes appeared more densely packed. Skinstation: www.skinstation.co.uk

..................................................................................................................................................... What’s New in Beauty

Bank collagen with Dermalogica’s new serum Dermalogica has launched a new serum that goes beyond just plumping skin but can actually help preserve the collagen skin already has. “Topically applied collagen molecules are simply too large to penetrate skin’s surface or restore its collagen reserves, so we can’t build collagen by applying collagen. However, we can help preserve the collagen skin already has,” say Dermalogica. Suitable for use at any age, new Dermalogica Pro-Collagen Banking Serum is formulated with Pro-Collagen Preservation Complex of Collagen Amino Acids and Carnosine Dipeptide which help save collagen. The serum can supress the first signs of visible ageing as well as address existing fine lines and wrinkles. Skin is enhanced further thanks to Jojoba Ester and Polyglutamic acid which nourish and plump for a firmer appearance. Skin’s radiance is restored through Wild Indigo extract and Arginine PCA, whilst Pink Carnation flower extract helps improve softness and resilience. Dermalogica: https://pro.dermalogica.co.uk

Anti-ageing effects 100% naturally Chatelier’s Instant Plump Moisture Replenishing Hydration Serum promises the benefits of Botulinum toxin injections without the need for invasive procedures, achieving a more youthful and plumper complexion. This 100% natural serum is formulated with Spilanthes, a botanical which offers musclerelaxing properties that targets facial muscles, alleviates tension and minimises the formation of wrinkles caused by muscle contractions. In addition, 700 different sizes of Hyaluronic acid hold moisture to plump the skin and four different types of algae, sea kale, sea chamomile and three varieties of brown seaweed deliver hydration. Chatelier: www.chateliercosmetics.com

Nordic Skincare...............................................................................................................................................................

Fjord Fresh

Nordic-inspired therapies to revive your treatments.

.............................................................................................................................................................. Nordic Skincare

If you’re considering ways to work more sustainably and use products derived from ‘clean’ ingredients with low environmental impact, embracing a Nordic skin or hair range could be the answer. The term ‘Nordic’ refers to the geographical region that covers Denmark, Norway, Sweden, Finland, Iceland, the Faroe Islands, Greenland and Åland, a small island between Sweden and Finland. These countries share a Nordic cultural heritage and residents enjoy what we might consider a simpler ‘less is more’ lifestyle that embraces nature, the environment and the significance of self-care. Forerunners in sustainability, Nordic people understand the importance of protecting their geography, flora and fauna whilst also appreciating the benefits these bring to their way of life. In the beauty and hairdressing realm, Nordic products are guided by nature and maximise on local ingredients. Seaweeds are harvested from glacial lakes and oceans, berries from forests and herbs gathered in the region’s wild landscapes. Treatments are designed so that clients feel they’ve stepped outside to inhale the cleanest, freshest air whilst taking in a vista of mountains, glacial fjords and remote forests. Transparency is key to the Nordic philosophy so skin and hair brands openly highlight scientific research, ingredients and manufacturing practices to back up efficacy and sustainability claims.

Image courtesy of Phytocéane / www.phytoceane.co.uk

If it’s time for you to ‘döstädning’ your treatment list and refresh your retail shelves, introducing a blast of Nordic wellness to your business could be the change you’re looking for…

Nordic Skincare...............................................................................................................................................................

Specialising in products that address early stage hair loss, Scandinavian Biolabs uses natural ingredients and stem-cell technology to encourage hair growth during the Anagen phase and prevent hair shedding. Formulated and produced in Denmark, products utilise the brand’s own ingredient Bio-Pilixin® formulated with Capilia Longa® derived from the turmeric plant to prolong the natural hair growth period, HotFlux®, a molecule derived from capsaicin to help improve blood flow to the scalp, stimulating caffeine, Niacinamide to boost keratin production, Aloe Vera which prevents transepidermal water loss, cell supporting Biotin and Hydrolyzed Quinoa, a source of plant protein. Scandinavian Biolabs: www.scandinavianbiolabs.co.uk

Raison d’Etre’s LivNordic hotel and spa chain has collaborated with Swedish organic beauty brand c/o Gerd to launch a range of face and body products that offer an authentic experience of Nordic nature. Formulated with nutrient-rich Nordic ingredients Birch and Blueberry, known for their deep roots in Scandinavian tradition, the range is manufactured in the remote location of Jokkmokk, Swedish Lapland. Thoughtfully designed to minimise environmental impact and with sustainability in mind, the collection comprises Blåbär Body Lotion, Blåbär Body Scrub, Björk Foot Cream and Björk Muscle Balm. c/o Gerd: www.careofgerd.com / www.livnordic.com

.............................................................................................................................................................. Nordic Skincare

Created in Sweden by hairstylists Sacha Mitic and Juan Rosenlind, Sachajuan’s comprehensive product range embraces minimalist haircare and eliminating excess and wastage through its choice of ingredients and uncomplicated styling routines. The Sachajuan range is formulated with Ocean Silk Technology which comprises extracts from two cold water algae, Rhodophycea and Chondrus, rich in magnesium, calcium manganese and zinc. Working inside and outside the hair strand, products add elasticity, moisture and shine enhancing hair’s natural characteristics. Sachajuan: www.sachajuan.co.uk

Organic spa brand Phytocéane has developed a professional facial and retail line formulated with Icelandic water to recreate the effects of a cruise through glacial water ways. Phytocéane’s Destination Fjord is a 60-minute Oxygenating and Radiance Facial designed to hydrate, energise and add radiance to dull, tired and polluted skin. Products in the Phytocéane Destination Fjord collection include Hydra-Oxygenating Radiant Glow Cream with Iceland Water that revitalises dull, polluted and tired skin, smoothing lines when used morning and evening. Moisturizing Gel with Iceland Water is a light and refreshing gel to hydrate dull and polluted skin, whilst Moisturizing Refreshing Mist with Iceland Water delivers a boost of radiance. Phytocéane UK: www.phytoceane.co.uk

Nordic Skincare...............................................................................................................................................................

Developed by pharmacist Sten Grønved in Demark, helo® PSO is a soothing cream that tackles dryness, irritation and itchiness by restoring the skin’s disturbed barrier function. The lotion is formulated with three key ingredients at their core: Boswellia derived from Frankincense that calms skin irritations and neutralises free radicals, anti-inflammatory Vitamin B12 to renew and rebuild damaged skin, and Urea that softens tough skin prone to dryness, exfoliating and removing dead skin cells and strengthening the skin barrier. Brand founder Sten Grønved comments: “The UK is the first overseas market we have expanded into since launching in Denmark. We are excited to see what the British consumer thinks of helo® PSO.” Helo Skincare: www.heloskincare.co.uk

Swedish brand Nine Yards balances functionality and natural ingredients to create a range of professional vegan haircare products. The range comprises three collections of shampoos and conditioners for Moisture, Volume and Repair along with styling products, all of which protect colour treated hair. Products are formulated 100% free from parabens, sulphates and MIT using natural ingredients of Shea Butter, Aloe Vera, Wheat Protein, Meadowfoam oil and extracts of Argan and Sunflower seed plus Broccoli Seed Oil, a superfood that moisturises and de-frizzes hair yet remains light and non-greasy. Salon Business Solutions: www.sbs-hair.com

Advertorial feature.........................................................................................................................................................

Introducing the revolutionary

Zemits HydroDiamond™ Technology The ultimate fusion of Diamond Microdermabrasion & Hydro Dermabrasion!

This unique technology offers an unparalleled HydroExfoliation experience, featuring a patented method that simultaneously employs the precision of Diamond Dermabrasion and the nourishing hydration of Hydro Dermabrasion. Experience the dual benefits in one seamless treatment! HydroDiamond™ ensures deeper exfoliation, improved skin texture, and enhanced hydration, leading to a visibly rejuvenated complexion. It’s not just an exfoliation; it’s a complete skin rejuvenation therapy. And there’s more - with HydroDiamond™, efficiency meets profit. Unlike traditional hydrodermabrasion technologies, which require extensive product use, the Zemits Dermeluxx™ technology requires ten times less serum and the option to use any peeling solution of your choice, helping you control expenses while achieving even better results for the skin due to innovative treatment protocols. Zemits Dermeluxx™ is a unique dermabrasion device that carries out a simple, effective regimen — cleansing/ exfoliation, extractions and then a finishing step infusing the skin with skin-boosting serum through Oxygen Infusion therapy.

Forget about the uncomfortable sensation of dripping and leaking the serum. With a Fluid Microdermabrasion, skin stays in contact with the serum up to 10 times longer, delivering the same highly effective treatment but with fewer expenses on the consumables. The device’s tips are equipped with a technology that breaks down keratinised skin cells, rebalances congested skin, and delivers lymphatic drainage. Then, with specially designed spiral tips, you extract deeply clogged pores. Cold hummer is the final step of the unique DermeLuxx facial that helps shrink pores, dramatically improve blood and lymphatic stimulation, improve skin tone, reduce inflammation, stimulate collagen production and leave the skin illuminating with a healthy glow. The HydroDiamond™Facial, on average, takes from 20-30 minutes. The recommended price per facial is £120-175. Consumables expense for facial is ≤ £2-5. For more information, contact the Zemits team: www.zemits.co.uk sales@zemits.co.uk +44 (20) 45325922

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Why Aestheticians Love Zemits Dermeluxx™: •

Instant visual results to get the following bookings.

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The most popular treatment in the US and Europe.

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Low consumable expenses: Less than £5 in consumables for one treatment.

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Superior Exfoliation & Extractions.

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2-Year Warranty.

Advantages of Zemits Dermeluxx™ treatments: •

Improved skin tone and texture.

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Reduction in fine lines and wrinkles.

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Deep hydration of the skin.

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Improved oxygenation and blood flow.

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Reduced/improved acne scarring.

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Improved uneven pigmentation.

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Reduction in skin congestion, blackheads etc.

National Apprenticeship Week .......................................................................................................................................

The Value of Apprenticeships

In the dynamic world of beauty therapy, the path to becoming a qualified professional can take two distinct routes: apprenticeships or college education. Both avenues offer unique benefits and produce skilled therapists, but there is a growing recognition that apprenticeship-trained beauty therapists bring a pragmatic and practical dimension to the industry, with advantages that extend beyond the classroom.

........................................................................................................................................National Apprenticeship Week

Kleek Apprenticeships highlight the importance of specialist hair and beauty apprenticeships.

A solid foundation for the real world

Balanced skillset

One of the key advantages of apprenticeship training is the exposure to real-world, hands-on experience from day one. Apprentices learn the ropes under the direct guidance of experienced professionals in a salon or spa setting. This immersive learning provides a solid foundation for practical skills and client interaction, which is invaluable in the beauty therapy profession. College graduates, on the other hand, might find it challenging to transition smoothly from theoretical knowledge to real-world application.

Beauty therapy is as much an art as it is a science. Apprenticeship programmes provide an excellent balance between practical skills and theoretical knowledge. This equips therapists with the dexterity to adapt to a wide range of client needs. College graduates may excel in theory but might lack the hands-on finesse that apprentices gain through their daily exposure to real clients during their training

Internationally recognised qualifications

Apprenticeship programmes often offer unique networking opportunities. Working closely with seasoned professionals allows apprentices to develop valuable industry connections that can prove beneficial in the long run.

In the beauty industry, where a lack of standardised regulations can pose challenges, having an internationally recognised qualification is crucial for a beauty therapist. Apprenticeship programs align with globally recognised standards and certifications. These qualifications serve as a reliable benchmark of competency and professionalism in the field, which not only helps beauty therapists secure employment but also simplifies the process of obtaining insurance coverage. In an industry where regulation is scarce, insurance specialists understand the importance of a recognised qualification. Having an apprentice with an internationally recognised certificate ensures they meet certain professional standards. This simplifies the insurance application process, making it easier for apprentices to secure comprehensive coverage. College-educated beauty therapists may have to jump through additional hoops to prove their qualifications, as these programs can vary widely in quality and curriculum.

Networking & industry insight

Furthermore, exposure to day-to-day salon or spa operations grants them insights into the nuances of running a successful beauty business, a perspective that can be challenging to acquire in a college setting. In conclusion, apprenticeship-trained beauty therapists bring a down-to-earth approach to the beauty industry, underpinned by their hands-on experience, internationally recognised qualifications and a pragmatic skill set. While college-educated therapists have their merits, the practical foundation, industry insights and costeffectiveness of apprenticeship-trained beauty therapists cannot be understated. As the beauty therapy industry continues to evolve, the pragmatic and professionally grounded approach of apprenticeships is proving to be an asset, ensuring your clients receive the highest standards of care and service. Kleek Apprenticeships: www.kleekapprenticeships.co.uk

Lash & Brow Products....................................................................................................................................................

TWO BECOME ONE

Tint, lift & laminate using a single professional system.

We all need our products to work harder for us, helping to reduce wastage, cost and space in your stockroom. With lash and brow enhancements remaining high in popularity and often booked as a dual treatment, professional brands have fused formulations to create hybrid ranges that tint, lift, laminate and give the appearance of longer, fuller and more intense lashes and brows.

Plus there’s new serums and masques that care for lash and brow hairs, making it a more affordable choice for your clients.

..................................................................................................................................................... Lash & Brow Products

Salon System’s Lash & Brow Lift Salon Trio contains all you need to lift lashes for eight weeks and laminate brows for three to four weeks. It comes in individual treatment sachets. This three-step system comprises Lashlift Lift Lotion to lift lashes and sculpt brows whilst strengthening and reforming hair bonds, followed by Lashlift Fix Lotion and concluding with an application of Lashlift Boost Lotion to protect and prolongs tint colour. Ruth Atkins, Salon System Educator and Lash & Brow Expert, explains: “The Salon System Lash & Brow Lift Trio Kit enables good workable speeds for each step and nice creamy consistency for smooth application. I get fabulous results!” Salon System: www.salonsystem.com Hive’s vegan formulations enable you to create the fluffy brow lamination look as well as a lift to natural lashes using just one system. The Hive® Dual LashLift system comprises of three liquid treatments, Hive® Lash Dual Lifting Crème (step 1), Dual Treatment Lotion (step 2) and Dual Conditioning Serum (step 3) to deliver both lash lift and brow lamination treatments. Each comes in individual sachets. Hive: www.hiveofbeauty.co.uk

Lash & Brow Products....................................................................................................................................................

Apraise has recently launched its Lash & Brow Maintenance Collection which includes Vegan & PPD Free Eyelash & Eyebrow Tints. Available in six intermixable shades, this tint offers high shine, high coverage and strong staining that delivers waterproof and smudge proof tint that lasts up to eight weeks on lashes and brows. Each 20ml tube delivers up to 40 treatments, with the product available in individual tubes and in a Starter Kit. In addition, the Apraise range also includes Foam Cleanser for prep and aftercare on lashes and brows, Nourishing Oil for aftercare following tint and lamination treatments, and Miracle Growth Serum which stimulates keratin production in lash and brow hairs. These can be used in the salon and also retailed to clients for homecare. Apraise: www.apraise.co.uk

Revitalash Lash & Brow Masque helps to repair lash and brow hairs that may have been damaged by over styling, make-up application or poorly carried out lash or brow treatments. It addresses visible and physical signs of damage by infusing nutrient-rich ingredients including a Tri-Flora Complex of Ginseng, Gleditsia and White Nettle, hydrating Trehalose, strengthening Biotin and antioxidant Vitamin E. Clients should apply to lash and brow hairs twice a week using the wand applicator, allow to dry for 15 minutes and rinse. Following an independent consumer study over three weeks, 91% experienced more hydrated lashes and brows, 89% reported lashes and brows were healthier looking, and 85% said the formula repaired, replenished and strengthened their lashes and brows. Harpar Grace International: www.harpargrace.com

..................................................................................................................................................... Lash & Brow Products

Beautiful Brows and Lashes Duo Lash & Brow Bomb enables you to perform Brow Bomb Lamination and Lash Bomb Lifting treatments by investing in just one product range. The three-step treatment includes Lifting Cream, Neutralising Lotion and Moisturising Serum with products packaged in handy sachets. For longer-lasting results, the brand’s Duo Bonding Serum straightens and adheres brow hairs into position whilst during lash treatments, bonds the lash shield to the eyelid and the lashes to the shield. For homecare, Duo Lash & Brow Boost Serum supports the hair growth cycle for longer lashes and fuller brows. Biopeptides increase hair follicle size, Fuji Mulberry Root Extract prolongs the anagen phase of the growth cycle and Flavonoids are said to enhance hair growth. Beautiful Brows and Lashes: www.beautifulbrowsandlashes.com

Lashus Lift & Fix can be used to enhance natural brows as well as lash lifting, with enough product in each sachet to complete both treatments during the same appointment. It has a gentle formula that lifts lashes to create the appearance of longer, thicker lashes and can also deliver more flexibility to brows so they can be styled easier, all whilst preserving hair health. In addition, the professional-only Lashus Tint range can be used as part of your lash lift and/or brow lamination treatments or as a standalone tint service. Five shades (Blue/Black, Black, Dark Brown, Light Brown and Graphite) along with a Cream Tint Developer and Tint Remover enable you to create customised looks. Sweet Squared: www.sweetsquared.com

Sponsored article...........................................................................................................................................................

Using software to generate new revenue streams Avril Kealy, content writer at Phorest Salon Software, highlights the automated features that investing in a high-quality salon software system can offer.

As a salon owner or industry professional, it can be easy to fall into the trap of only making money while you’re open. Many salon professionals make the majority of their earnings through in-house product and service sales, but total reliance on this can be a risky business model. One of the best ways to increase revenue, delight your client and ensure your business is making money even while it’s closed, is by creating new revenue streams for your salon. Investing in a high-quality salon software system that automates this can aid you in making this change seamless. Here’s how.

Open an online store Amidst the ever-increasing sea of information about new brands and products in the media, consumers are turning to their stylists, hairdressers and beauty therapists for tailored advice that they can trust. Give your clients what they’re looking for and allow them to buy from the salon at any time with your very own online store. With a system like Phorest, which offers online store creation, products can be uploaded and synced directly to your salon software for effortless inventory control. As well as keeping things organised and giving consumers more choices when it comes to buying retail products, opening an online store is a sure-fire way of making more money and keeping stock moving from shelves with ease.

........................................................................................................................................................... Sponsored article

Introduce online gift vouchers While most salons will sell vouchers in person, allowing consumers to purchase them online not only offers extra flexibility to your existing clients but also helps you to target new customers. Like physical gift cards, online gift vouchers can be branded to your salon’s liking and tailored in price, but are a paperless, instant and simple gifting solution for you and your client. If you’re looking for a simple way of increasing salon revenue and generating referrals at the same time, this is it.

Offer video consultations Times are changing and people are busier. Many of your clients no longer have the time to pop into the salon for a 10-minute consultation or post-treatment assessment. Video consultations bridge this gap, allowing you to service clients without either of you having to be in the salon. Video consultations are quicker, easier and more flexible; exactly what your client is looking for. Phorest even offers system-linked video consultation features, allowing clients to book in and pay for their consultation online before even logging into the call, keeping money coming in no matter where you are in the world.

Start an industry-specific loyalty programme If you’re not ready to take things online just yet, starting a salon loyalty programme is an excellent way of allowing clients to try out new products or services and getting them back in spending in future. Rather than running it as a

“One of the main ways that salon software can help you generate new revenue streams in the salon is by offering automated features that clients love and engage with” coffee-shop-esque “buy x amount of services and get one free”, why not set specific services or products as “treats” and reward them to clients who have spent a certain amount in the salon already? By doing this, you can introduce existing clients to new products and services with the goal of encouraging them to purchase these treatments at full price at a later date.

How can software help? One of the main ways that salon software can help you generate new revenue streams in the salon is by offering automated features that clients love and engage with. Whether that’s through a system-linked online store or just clever automation like personalised appointment reminders and loyalty points, giving your clients plenty of ways to engage with your salon is key to creating new revenue streams and increasing the money coming in. In our “always-on” world, ensuring that you’re allowing your clients to purchase, book appointments and get in touch with your salon on their schedule is a sure-fire way of increasing revenue, building client loyalty and generating referrals with minimum effort. Stop limiting your salon to making money during your opening hours and switch to 24/7 revenue generation instead.

Avril Kealy is a global SEO specialist and content writer at Phorest Salon Software.

Find out more at www.phorest.com.

Skin Analysis...................................................................................................................................................................

Embrace the latest visual imaging and AI tech to deliver a premium skin service.

LET’S TAKE A DEEPER LOOK

If you’re serious about skin and ensuring your clients receive the most efficacious treatments, using technology as part of your pre-treatment consultation turns a simple facial into a premium service. Enabling you to look deeper into the skin, where damage exists and where skin concerns may occur in the future, skin analysis tools utilise RGB (Red Green Blue) and UV spectral imaging and Photoluminescence (PL) image analysis to create a visual representation of your clients’ skin. AI algorithms provide an in depth assessment, enabling you to use your expertise to prescribe the right treatment regime. Then use these tools to track skin improvements, to visually demonstrate how you’re making a difference.

.................................................................................................................................................................. Skin Analysis

To complement their line of bespoke skin products, Universkin developed the 8 Color-Coded Skin Conditions dermatological scale along with the SkinXs diagnostic system. Powered by AI, you can analyse a client’s skin to explain why it behaves as it does. Conditions measured include oxidative stress, wrinkles and skin laxity, inflammation and sensitivity, dehydration and skin barrier issues, keratinisation, hyperseborrhea, hyperpigmentation and acne-prone skin. Dr Rita Rakus delivers the Universkin STEP Program facial at her Knightsbridge clinic, using the SkinXs system to generate a skin report highlighting precise skin needs and using this information to create a bespoke serum (1.8 million Universkin formulas in 57 possible concentrations are available). Universkin: www.universkin.com Dr Rita Rakus Clinic: www.drritarakus.co.uk

Skin Analysis...................................................................................................................................................................

The VISIA® Skin Analysis system rotates around the client to capture left, right and frontal face views. Its multi-point positioning system and live image overlay mean it’s simple for you to capture the same view to clearly highlight skin improvement and change. It has three lighting modes which measure surface and sub-surface conditions whilst also classifying skin automatically. For example, UV photography provides a complete data set for sun damage assessment and UV flourescence imaging reveals Porphyrins. RBX® Technology separates the unique colour signatures of Red and Brown skin components to highlight spider veins, hyperpigmentation, inflammation and other conditions. Wrinkles, skin texture and pore size can also be measured. Cosmeditech launched the Soft FX Skincare Analysis device in 2023, offering a fusion of clinical laboratory precision and aesthetic innovation for skin, hair and body analysis. The system enables you to delve into skin concerns using a HD micro camera to measure hydration, elasticity, pH, sebum and pigmentation levels. Reports are shared to clients’ phones and using a traffic light system, pinpoint areas of concern and improvement, translating these insights into precise skincare guidance and treatments. Cosmeditech: www.cosmeditech.com/soft-fx

The device’s 3D Viewer enables you to visualise the skin’s surface in three dimensions from any angle, whilst the Loupe Tool allows you to select, zoom in, expand or shrink a targeted area. Surface Imaging Solutions: www.surfaceimaging.co.uk

.................................................................................................................................................................. Skin Analysis

The Sylton Observ® 520x features a patented Face Positioning System which captures images from five different angles. It uses eight different light modes to identify the possible root causes of specific skin concerns and conditions. Three of these light modes are related to Appearance Analysis (Surface Texture, Pigmentation and Vascularity) whilst five are related to Skin Analysis (Daylight, Parallel Polarised, Cross Polarised, True UV and Woods). These causes may then be treated with a bespoke treatment protocol. Digital client reports, care and treatment plans, before and after image comparisons and digital client records can be generated to access at the next appointment and/or shared via email. Healthxchange: www.healthxchangedevices.com Zemits’ Skin Analysis System diagnoses 12 skin concerns through a rapid, 15-second skin assessment. It utilises spectral imaging RGB, UV and PL image analysis and a AI-powered algorithm produces an in-depth skin health assessment from which you can tailor a bespoke treatment and homecare system. The device analyses pigmentation, the restoration of cells after cosmetic manipulations, the current skin texture, predicted future wrinkles and sebum. It also displays the dermis’ moisture levels, skin ageing dynamics and how the skin may behave in three to five years. Zemits: www.zemits.co.uk

Alice Dawkins..................................................................................................................................................................

ACCESSIBLE

to all

Alice Dawkins considers how you can create an inclusive salon experience for disabled and neurodiverse clients.

Visiting the salon is an enjoyable and anticipated activity for most, but for those with mental, sensory or physical disabilities, this can be a daunting and often uncomfortable experience. More than 15% of the population is neurodiverse and 16 million Brits live with disabilities, so ensuring that facilities and services are accessible to all is essential, especially in the hair and beauty industry. Here are some ways you can make your services and environments more accessible and welcoming to neurodivergent and disabled clients.

Consider salon accessibility Prioritising salon accessibility is paramount to foster inclusivity and meet the needs of a diverse range of clients. Salons should be equipped with ramps, spacious entryways and easy navigation to accommodate individuals with mobility challenges. The hair styling space itself should also have plenty of room for mobility aids like wheelchairs, scooters and walkers and have disabilityfriendly hair washing stations so that services are not limited by needs. Including these features in salon designs and layouts will demonstrate understanding of the struggles experienced by those with disabilities and appeal to a broader customer base. 50

Adapt services to meet sensory challenges For neurodiverse individuals, the normal salon experience can be incredibly overwhelming as some may have heightened sensitivities to sound, light, and touch. Tailoring the salon environment to work for people with these sensitivities will make the experience much more enjoyable. For example, consider opting for lighting that can be easily adjusted and allow in as much natural light as possible. Music and general noise should be kept to a minimum and adapt services to help clients cope. One stylist shared on TikTok how she accommodates clients with sensory issues by discussing any triggers ahead of an appointment and providing solutions

................................................................................................................................................................. Alice Dawkins

like covering the ears and face with a towel while washing hair, tying a gown loosely, and booking appointments during quieter periods. Non-verbal clients will also benefit from visual supports, like clear signage, labelling, and service offerings that cater to diverse communication styles and help them feel understood. Offering flexible scheduling to suit different needs also demonstrates a commitment to providing customised services for different needs and enhancing the experience.

Provide staff training For professionals to adapt their services to work for different people, they must be provided with the right training. Sensitivity training and education about specific disabilities and conditions like autism, ADHD and mental health disorders can equip you with a deeper understanding that will help you to be more empathetic and patient during appointments.

Through regular feedback, the salon can make necessary adjustments, refine its services and create a space where all clients, regardless of their abilities or neurodivergent status, feel heard, valued and fully accommodated.

Prioritise inclusive marketing and representation Diversifying marketing efforts to make sure that all kinds of clients are represented is pivotal for solidifying a salon’s reputation as an inclusive business that understands and prioritises disabled and neurodivergent clients. By showcasing a range of clients, including those with disabilities and neurodivergent conditions, the salon communicates its commitment to inclusivity and helping clients feel seen, valued and confident. Inclusive marketing also helps to break down barriers and destigmatise disabilities and neurodiversity to contribute to a more open-minded community. This reinforces the notion that everyone, regardless of challenges and disabilities, is deserving of an accommodating and enjoyable salon experience.

Fostering empathy, patience, and openmindedness will enable staff to engage with clients in a respectful and supportive manner. This can enhance the quality of service but also create a salon culture that acknowledges and prioritises diversity and accessibility.

Offer consultations and encourage feedback Some salons offer complimentary consultations ahead of an appointment but this should be the norm for all businesses, and offer an opportunity for you to understand the unique needs and preferences of a client and personalise their experience. Actively seeking feedback is also important as a salon can show its commitment to continuously improving its services to provide client satisfaction. An open line of communication allows clients to express their concerns, share their experiences and contribute to a more inclusive salon environment. Alice Dawkins is Hair Expert at hair extension brand Milk + Blush. Milk + Blush: www.milkandblush.com

Andrew Vassiliou ............................................................................................................................................................

“Use a multipurpose cleaner or a water-vinegar solution to clean sinks and mirrors effectively without streaks.”

Salons can contribute to the spread of viral, fungal and bacterial infections. It’s crucial staff are trained in proper hygiene practices. Beyond the basics like emptying bins and letting fresh air in by opening windows, salon employees should look out for the following things:

Waiting area furniture: Chairs, couches and tables in the waiting area can gather dust, hair and spills. Regularly vacuum upholstered furniture and wipe down hard surfaces with a disinfectant or mild soap solution.

Countertops & surfaces: Workstations, Hair styling tools: Hairbrushes, countertops and reception desks are combs, scissors and other styling tools high-touch areas where products, can harbour bacteria and product buildup. hair and debris can accumulate. Clean Soak them regularly in these surfaces multiple warm, gentle shampoo times a day with disinfectant Andrew Vassiliou wipesor sprays. solution or use a salonspecific disinfectant reveals which are Towels & linens: spray. Rinse and dry the dirtiest areas Towels and robes come thoroughly before reuse. into contact with hair, in your hair salon styling products and Hair washing stations: Shampoo bowls, and how to keep clients’ skin, making them faucets and handles can susceptible to harbouring things spotless. accumulate hair products, bacteria and fungus. Towels oils and grime. Rinse should be washed thoroughly bowls thoroughly with with hot water and detergent hot water after each use and clean them to remove hair products and bacteria regularly with a disinfectant wipe or spray. and ensure they are dried completely Wipe faucets and handles with a damp before reuse. microfibre cloth after each use. Sinks & mirrors: Hair dye, styling Floors & mats: Hair clippings, spilled hair products and residues can stick to sinks products and dirt can accumulate on and mirrors. Use a multipurpose cleaner salon floors and mats leaving them grimy or a water-vinegar solution to clean sinks and slippery. Sweep or vacuum floors and mirrors effectively without streaks. daily, paying close attention to corners and under equipment. Mop regularly with a disinfectant solution to remove debris.

............................................................................................................................................................ Andrew Vassiliou

Andrew Vassiliou is Director of independent hair and beauty distributor Chris & Sons. Chris & Sons: www.chrisandsons.co.uk

Alicia Humphreys............................................................................................................................................................

Mastering Facebook as a marketing tool Alicia Humphreys offers social media tips for salon success.

Part one: Facebook

A strong online presence is essential Establish a professional for businesses, and hair and beauty Facebook page businesses are no exception. The first step towards leveraging Facebook Among the many social media platforms, Facebook stands out as a powerful tool for salon owners to connect with their audience, showcase their skills and boost their business. In this article, we will explore effective social media strategies tailored specifically for salons on Facebook.

for your salon is to create a professional and visually appealing business page. Use highquality images that showcase your salon’s ambiance, staff and, most importantly, your work. Ensure that your page is complete with accurate contact information, business hours and a brief but compelling description of your salon’s unique offerings.

............................................................................................................................................................Alicia Humphreys

“Running a limited-time promotion exclusively for your Facebook audience will create a sense of exclusivity.” Run targeted Ads to reach your ideal audience Facebook’s advertising platform allows you to target specific demographics, interests and locations. Take advantage of this feature to tailor your ads to reach your ideal clientele. For instance, if you specialise in unique hairstyles, target users interested in fashion and beauty. Running promotions or special offers through targeted ads can significantly boost visibility and attract potential clients.

Engage with the local community Building a strong sense of community around your salon is crucial for sustained success. Engage with your local audience by joining and participating in relevant Facebook groups, events and discussions. Respond promptly to comments and messages on your page, fostering a sense of connection and customer service. Additionally, share content that resonates with your local community, such as hairstyle trends, beauty tips and local events.

Create events and promotions Organising events or promotions on Facebook is an effective way to create buzz around your business. Consider hosting special events, such as “Pamper Nights” or “Style Workshops,” to showcase your team’s expertise and connect with potential clients.

Promotions like “Flash Sales” or “Refer-aFriend Discounts” can incentivise both new and existing clients to book appointments and spread the word about your salon.

Exclusive offers for Facebook followers Reward your Facebook followers with exclusive offers and discounts. This not only encourages existing clients to stay loyal but also attracts new ones. Consider running limited-time promotions exclusively for your Facebook audience, such as “Facebook Fan Fridays” or “Social Media Specials.” This creates a sense of exclusivity and appreciation for your online community.

Leverage visual content Salons thrive on visual appeal, making Facebook’s emphasis on visual content a perfect match. Regularly update your page with high-quality images of your latest work, behind-the-scenes glimpses, and before-and-after transformations. Visual content not only showcases your skills but also keeps your audience engaged and interested. Mastering Facebook as a marketing tool can significantly enhance the success of your hair and beauty business. By creating a professional page, running targeted ads, engaging with the local community, organising events, and offering exclusive promotions, you can build a strong online presence that attracts and retains clients. Stay creative, stay connected and watch your salon flourish!

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract new customers. https://pinkfoxsalonsocials.co.uk

What’s New in Nails........................................................................................................................................................

Customise spring with OPI's new collection OPI has revealed 12 new shades for spring 2024 formulated to be layered to create totally customisable looks. The OPI Your Way collection features shimmer and glitter sheer glazes designed to layer over highly pigmented crèmes, so that a virtually infinite number of personalised colourways is possible. Clients are even encouraged to name their new colour themselves! OPI Co-Founder and Brand Ambassador Suzi WeissFischmann says: "I’m so excited about the OPI Your Way collection because it epitomises one of thebrand’s longstanding beliefs – colour is the ultimate tool for selfexpression. People want shades that allow them to be unique and showcase their individuality.” The OPI Your Way collection comprises seven crèmes and five effect sheers in OPI GelColor, Nail Lacquer and Powder Perfection formulations, plus six crèmes and three effect sheers exclusively available in OPI Infinite Shine. OPI: www.opi.com

More HONA builder gel colours launch HONA is launching its third collection of HEMAFree soak-off builder gels. Ten new shades of HONA PureBuild™ have been developed offering a wide palette of elegant nudes and subtle shimmers. Designed to provide durability, HONA’s soakoff builder gel features a built-in primer and base to ensure full adhesion for a smooth and efficient application. Its HEMA-free formulation is hypoallergenic meaning it is suitable to apply directly onto the nail plate. The 10 new colours join the existing collection of 20 HONA PureBuild™ soak-off builder gels. HONA: www.homeofnailart.com

.........................................................................................................................................................What’s New in Nails

What’s New in Nails Navy reveals natural nail collection Navy Professional has introduced a natural nail care collection to treat, protect and enhance the health of nails. The Navy Bare Collection is enriched with Apricot Seed extract, Vitamin E, Keratin and Biotin to help repair and restore the health of the natural nail plate and encourage nail growth. The collection comprises Erase cuticle remover, Strength nail strengthener, Base Repairing base coat, Grow growth stimulator, Vitamin to deeply nourish and Gloss high gloss top coat. The Navy Professional Bare Collection can be used as a complete natural nail treatment or before a gel application. Navy Professional: www.navyprofessional.com

Nothing but Neon for Leighton Denny Leighton Denny MBE has revealed three new Neon lacquer additions to his eponymous nail range for spring 2024. The Electric Neon Collection comprises bright, bold and electrifying shades created to not only transform your clients’ nails but also their mood from spring into summer! The collection includes Bright Spark, the brightest neon pink; Shocking, a deep neon purple; and Live Wire, a bold neon coral. The brand’s vegan nail polishes have a high gloss and chip-resistant finish. Leighton Denny Electric Neon Collection polishes are available individually and as a trio. Leighton Denny: www.leightondenny.com

What’s New in Nails........................................................................................................................................................

Create vivid & lively manis this spring! CND’s Spring ’24 colour collection is a moodboosting palette of whimsical colours with a psychedelic edge! The Across the Mani-Verse collection of six new shades enables you to create vivid and lively manis and pedis in crème and pearl effect finishes. Colours include Char-Truth, a bright chartreuse with blue iridescent shimmer; Chic-A-Delic, a soft cool periwinkle with a magenta shimmer; Daydreaming, a peachy orange crème; Hazy Games, a slate grey crème with a hint of smoky purple; Hippie-Ocracy, a light sky blue with an aqua green shimmer; and Ro-Mai-Cize, a smoky mauve paired with a pink shimmer. CND™ Across The Mani-Verse is available from Sweet Squared Ltd from March in CND™ Shellac™ Brand Gel Polish and CND™ Vinylux™ Long Wear Polish. Sweet Squared: www.sweetsquared.com

TGB SPA™ offers new luxe mani/pedi treats The GelBottle Inc. has launched a new line of professional body care products for use in spa manicure and pedicure treatments. The luxurious collection, TGB SPA™, comprises six products enriched with essential oils and vitamins, which are vegan and PETA-approved. Clean Care™ Liquid Soap features Vitamin E and Glycerin, whilst Pillow Powder™ Indulgent Repair Soak nourishes and refreshes the skin. TGB Mineral Scrub™ Skin Renewing Exfoliator is enriched with Vitamins C and E along with Almond Oil. French Pink Clay draws out impurities and Hyaluronic Acid locks in moisture when Therapy Mask™ Purifying Glow Treatment is applied. The collection’s H20 Cream™ has seven nutrient-rich botanical oils, fatty acids and Glycerin to hydrate. Better Balm™ Universal Skin Saviour hydrates dry skin and cuticles thanks to Shea Butter and Vitamin E. The TGB SPA™ collection is completed with a luxe display tray, towels, mitts, a spatula and scoop, and The GelBottle Inc’s new Cuticle Remover.

The GelBottle Inc: www.thegelbottle.com

.........................................................................................................................................................What’s New in Nails

Artistic develop ‘breathable’ 3-in-1 treatment Artistic Nail Design has launched Reactive Breathable 3-in-1 Base, Treatment and Top Coat. Created to work as a prep and finish product with any lacquer system, it is formulated with vitamins A, B5 and E and Halal-certified. Applied as a Base Coat it offers a smooth foundation and adhesive surface for polish application and can extend the life of manicures. As a Treatment, it strengthens nails, combatting brittleness and making natural nails more resilient. Used as a Top Coat over polish, it creates a glossy finish and protects against chipping and colour fade. By creating unique polymer gaps, air is able to pass through nail lacquer making nail polish permeable so that nutrients can make their way through to the nail. Sweet Squared: www.sweetsquared.com

The GelBottle drops new BIAB™shades! The GelBottle Inc. has revealed 10 brand new BIAB™ shades including sheers, shimmers and full-coverage finishes, created to reduce treatment time without compromising on colour intensity. Daisy Kalnina, Founder and CEO of The GelBottle Inc. says: “The two most important things at TGB are our community and our innovations — of which BIAB™ is our biggest success. For this latest launch, we went to our community to hear what they wanted in a new BIAB™ range. The range includes our sheerest BIAB™s to date, our first ever red BIAB™ and four more glitter shades with unique year-round appeal.” The GelBottle Inc.: www.thegelbottle.com

Valentine’s Day Nail Art..................................................................................................................................................

Nail expert Jaz Moger has created these romantic Negative Space Heart nails using her favourite Salon System Gellux shades. Follow her step-by-step guide to recreate these and share the love this Valentine’s…

Step #1: Prep the nails. File to a soft square shape, push back the cuticle and buff the nail plate. Cleanse nails with Gellux Prep + Wipe, apply a coat of Gellux Warm Pink Builder Gel and cure for 60 seconds

Step #2: Apply two to three coats of Gellux Black Cherry onto the thumb and ring finger, curing between each layer.

Step #3: Using a fine liner nail art brush, paint a French tip with Gellux Black Cherry on the index finger. This may need two to three coats. Cure for 60 seconds.

Step# 4:

Using Gellux Black Cherry and a fine liner nail art brush, paint a line vertically down the middle of the little nail. Next, paint two lines across to start creating the checkerboard and cure.

.................................................................................................................................................. Valentine’s Day Nail Art

4 Step #5:

Fill in the checkerboard with the same Gellux shade and cure between each layer. This may take two to three coats.

Step #6: Once again, apply Gellux Black Cherry and begin to paint the negative space heart on the middle finger. I like to start with two lines in the middle of the nail and then draw each side of the heart and cure.

Step #7: Next, start to fill in the outside of the heart and cure. Then paint another coat around the outside of the heart using Gellux Black Cherry and cure.

Step #8: Using Gellux Really Red, paint an outline around the negative space heart and cure. Next, using a dotting tool and fine liner nail art brush, create the small heart at the cuticle on the index finger and cure. Finish with a coat of Gellux Clear Base/Top Coat, cure and then wipe over the nails with Gellux Prep + Wipe followed by a nourishing cuticle oil.

6 7

Katie Godfrey..................................................................................................................................................................

ELEVATE YOUR MARKETING GAME ABT Member Katie Godfrey shares her insights into easier ways to market your business.

................................................................................................................................................................. Katie Godfrey

At the moment within my world, the latest discussions are all to do with marketing. What exactly is marketing and easier ways to do this around being a small business owner. For those who aren’t clients of mine, I didn’t want you to miss out, here are some key insights to help boost your beauty and hair businesses. Marketing is an ongoing necessity for business growth, especially in an industry where competition is continuously on the rise. If we don’t do it, and do it well, we are going to get left behind. Here are some ways to get started:

Connect with complementary businesses Capitalise on the trend of supporting local businesses. Look at those with a similar target audience and explore collaboration opportunities. For instance, a make-up artist can partner with a local beauty therapist, or a beauty salon can collaborate with a nearby florist. Joint promotions, cross-promotional social media activities, competitions and charity events can be effective ways to grow both businesses. Think creatively to form meaningful partnerships.

Revamped email marketing

Calls to Action

Email marketing remains a powerful tool. If you’re not leveraging your salon software to send personalised emails, it’s time to start.

Whether through social media posts or traditional marketing, always include a clear Call To Action (CTA). Guide your audience on what steps to take next. This could be booking an appointment, participating in a competition or exploring a new service. Directing your audience enhances engagement and increases the likelihood of conversion.

Beyond sales and offers, use emails to build a personal connection. Share updates, tips, after-care advice and celebrate successes. Move beyond traditional newsletters to create engaging content that resonates with your clients.

Strategic social media While social media is a go-to for many businesses, don’t forget about diversifying your marketing channels. Tailor your social media strategy based on your audience. If your existing clients follow you, focus on more than just treatments. For potential new clients, emphasise your salon’s offerings.

Remember, building trust takes time. Clients typically need to encounter your brand 7 to 14 times before deciding to engage with your business. Implementing these strategies will help you connect with potential clients more frequently, expediting the trust-building process.

Interact with your followers’ using polls, question boxes, quizzes and other tools. Make your social media platforms genuinely social to build a strong online community.

Katie Godfrey is a Business Strategist and Mentor, and CEO of KG Professional, offering ABT-Accredited courses across the UK. Katie is hosting a live event sharing her marketing tips in April. www.katiegodfrey.co.uk

What’s New in Hair..........................................................................................................................................................

What’s New in Hair L’Oréal develops infrared powered hairdryer L’Oréal has revealed its latest innovation in professional tools, the AirLight Pro. Developed with tech firm Zuvi and a team of scientists and hairdressers, the AirLight Pro uses a combination of Zuvi’s patented LightCare™ infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands. AirLight Pro is equipped with a 17-blade, highspeed motor and patented infrared technology powered by tungsten–halogen bulbs.

Neäl & Wølf grows moisturising hair care line Neäl & Wølf has expanded its Hydrate line of professional products with a new shampoo and conditioner developed with the need of stylists in mind. The range adds intense moisture and shine to parched, dehydrated hair, with the two new products joining the frizzreducing Hydrate Intense Moisture Mask launched in 2023. The new Hydrate Moisture Shampoo is formulated with Betaine, Argan oil, Panthenol and Shea Butter extract for their intensive hydrating properties, whilst Hydrate Moisture Conditioner nourishes with Shea Butter, Avocado oil, Jojoba seed oil and Argan oil. Suitable for all hair types and colours, new Hydrate Moisture Shampoo and Conditioner are available individually as well as part of the Neäl & Wølf’s Nourish & Restore Backwash Duo. Neäl & Wølf: www.nealandwolf.com

Compared to naturally dried hair, the AirLight Pro delivers up to 33% more hydrated hair and up to 59% visually smoother hair with faster drying times based on feedback from leading professional stylists. L’Oréal’s new device also delivers up to 31% less energy consumption compared to the leading premium hair dryers. The AirLight Pro will be introduced through salon professional brand, L’Oréal Professionnel, in 2024 to both professionals and consumers. L’Oréal Professionnel: www.lorealprofessionnel.com

..........................................................................................................................................................What’s New in Hair

Creative talent showcased at HairCon 2024 Hair industry event HairCon will host internationally renowned creative event Noise as part of its weekend highlights, it has been announced. HairCon takes place at the O2 Victoria Warehouse in Manchester from 22nd to 24th June. Artists announced to appear include Adam Reed, Jack & The Wolfe, Sally & Jamie Brooks, Heffy, Lisa Farrall, Josh Lamonica, John Vial, Beverly C, Jordanna Cobella, Robert Eaton, Desmond Murray, Ashleigh Hodges, Andrew Barton, Karoliina Saunders, Errol Douglas, Michelle Griffin, Simon Shaw, Dean Gleeson, Colin McAndrew, Alan Beak and Cal Newsome. Created by Richard Ashforth, Creative Director and co-founder of Saco, Noise originated in 2012 to showcase some of the best creative talent in hairdressing, fashion and art. It has been held in venues across the globe including Tokyo, London and Los Angeles. Richard is now bringing the showcase to Manchester. HairCon 2024 is supported by the Fellowship for British Hairdressing and leading brands including Great Lengths, yuv®, Diva, Design Essentials, Phorest, Ergo, Calligraphy Cut, DENSE, Novo Cabelo, Vagaro and Zen.

Brad Mondo formulates humidity defence spray

HairCon: www.haircon.co.uk

Super Gloss Ultra Frizz Defense Spray is part of XMONDO Hair’s Super Gloss Collection and has been formulated to deliver smooth, glossy, humidity-resistant hair that can last up to three washes.

A new anti-frizz spray has been developed by XMONDO Hair, the brand founded by professional hairstylist Brad Mondo.

The spray features heat-activated Humishield Technology to create an invisible barrier around each hair strand to defend against frizz, Pro-Vitamin B5 to plump hair and enhance shine and Sorbitol to condition. Brand founder and XMONDO Hair’s CEO Brad Mondo, says: “Traditional frizz control products fall short on delivering long-lasting results. We want our consumers to achieve salonquality hair care with an advanced antifrizz treatment that ensures continuous radiance with noticeable difference.” XMONDO Hair: www.xmondohair.com

Becky Sutherland...........................................................................................................................................................

“Grey is being embraced by Gen Z’s who are rapidly updating their platinum blondes to cooler shades of silver and grey”

Striking Silver Colourist Becky Sutherland shares her advice on achieving an individual colour for clients looking to embrace their grey.

............................................................................................................................................................Becky Sutherland

The silver stigma we once knew has become a thing of past and is now a statement of confidence, coolness, and a mark of a life well lived. Hurrah! Today you will find almost 3 million Instagram hashtags for “greyhair” a further 500k for “greyhairdont care” almost 150k for “greyhairmovement” and a whopping 2.8 million for “silverhair”. Pinterest has reported an uptick in searches for ‘going grey’ and there’s even a trending ‘grombre’, a word to describe growing out your natural grey roots, a la Michelle Visage. Actress Salma Hayek and supermodel Kate Moss have been celebrating their silver strands with Salma calling her greys her ‘white hair of wisdom’. Michelle Visage has gone back to her roots with the most striking shade of silver against her signature rich midnight black. Grey is even being embraced by Gen Z’s who are rapidly updating their platinum blondes to cooler shades of silver and grey. If a client wants to embrace their natural grey immediately, a stylist can look to remove any previous colour and then match a colour to their client’s natural grey. I’d advise mixing a few different shades of grey for a more natural look and a softer colour blend, which will allow the natural root to grow out and achieve the end goal of a natural grey. This part of the process will take the longest, however, once the perfect grey base has been created, each salon visit afterwards will take less time.

Another option for clients wishing to go grey is to simply grow it out. This is a far longer process but you won’t be stripping colour. Growing colour out can take a good six months, if not longer, so your client will need to be in it for the long haul with this option. They may want to try a few hair-up styles, wear more hats or maybe even consider cutting their hair shorter so it’s not so long and arduous to grow it out. Natural grey hair is coarser as there is less pigment in each strand and the hair follicle produces less sebum too. Naturally grey hair may feel dry, brittle and unruly. To overcome this, think about care products≠ and opt for a high moisturising shampoo that is sulphate free and effective in enhancing silver tones in grey hair (such as OSMO Silverising Shampoo & Conditioner). Also, ensure you recommend a weekly treatment to provide the hair with the extra salvation it needs. When styling, we all know it’s important to protect against heat, so always recommend a heat protector which has been designed to thicken and support hair with ingredients like Panthenol Pro-Vitamin B5 to moisturise, dry damaged hair and smooth the cuticle.

Becky Sutherland: Striking Silver...................................................................................................................................

Images: Hair by Becky Sutherland at Pink Lemon Hair for OSMO®.

Becky Sutherland is OSMO® Brand Ambassador and Educator, and owner of Pink Lemon Hair in Durham. OSMO®: www.osmo.uk.com

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Beauty & Hairdressing Magazine February & March 2024

Articles inside

Striking Silver

What’s New in Hair

ELEVATE YOUR MARKETING GAME

What’s New in Nails

Mastering Facebook as a marketing tool

Accessible to All

What’s New in Beauty

Star Behind the Scenes

Industry News

ABT Members’ News

From the Editor