Beauty & Hairdressing Magazine February & March 2024

Page 64

What’s New in Hair..........................................................................................................................................................

What’s New in Hair L’Oréal develops infrared powered hairdryer L’Oréal has revealed its latest innovation in professional tools, the AirLight Pro. Developed with tech firm Zuvi and a team of scientists and hairdressers, the AirLight Pro uses a combination of Zuvi’s patented LightCare™ infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands. AirLight Pro is equipped with a 17-blade, highspeed motor and patented infrared technology powered by tungsten–halogen bulbs.

Neäl & Wølf grows moisturising hair care line Neäl & Wølf has expanded its Hydrate line of professional products with a new shampoo and conditioner developed with the need of stylists in mind. The range adds intense moisture and shine to parched, dehydrated hair, with the two new products joining the frizzreducing Hydrate Intense Moisture Mask launched in 2023. The new Hydrate Moisture Shampoo is formulated with Betaine, Argan oil, Panthenol and Shea Butter extract for their intensive hydrating properties, whilst Hydrate Moisture Conditioner nourishes with Shea Butter, Avocado oil, Jojoba seed oil and Argan oil. Suitable for all hair types and colours, new Hydrate Moisture Shampoo and Conditioner are available individually as well as part of the Neäl & Wølf’s Nourish & Restore Backwash Duo. Neäl & Wølf: www.nealandwolf.com

64

Compared to naturally dried hair, the AirLight Pro delivers up to 33% more hydrated hair and up to 59% visually smoother hair with faster drying times based on feedback from leading professional stylists. L’Oréal’s new device also delivers up to 31% less energy consumption compared to the leading premium hair dryers. The AirLight Pro will be introduced through salon professional brand, L’Oréal Professionnel, in 2024 to both professionals and consumers. L’Oréal Professionnel: www.lorealprofessionnel.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.